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Hey, humans. How's it going?

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Susan Ruth here. Thanks for listening to another

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episode

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of Hey Human podcast.

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This is episode 428,

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and my guest is Andrea

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Landi.

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Andrea

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is the president of Landi Technologies,

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a multinational

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eco mobility company that is dedicated

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to moving the natural gas industry forward and

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to support advocacy

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for public policies that advance alternative

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vehicles and fuels.

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Landi wants to make low emission cars and

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small trucks the standard around the world

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with alternative fuel systems like compressed natural gas,

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renewable natural gas and hydrogen.

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Really interesting conversation. A friend of mine actually

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drives a car that is run on hydrogen

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and loves it, first of all.

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And

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after talking with Andrea, I have to say

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I went into a bit of a deep

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dive,

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learned a lot more. I really recommend you

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do that as well. Such an interesting

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an interesting man, first of all, and I

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think what they're doing is really exciting.

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Landi Technologies is really exciting,

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and I think it's necessary. I think we're

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moving in that direction.

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So I'm excited for you to hear this

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episode and

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do do your own deep diving and learning

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more about

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alternative

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ways to make a car go.

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You know what they call a car with

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an s on it?

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Escargot. Alright. Moving

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on. Hey Human podcast is on YouTube under

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official Susan Ruth. I'm on Patreon at susanruthism.

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Definitely check that out and join Patreon and

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be a support for Hey Human.

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It really helps keep the show ad free

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and all that good stuff. TikTok,

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I'm on there under Susan Ruthism.

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Hey Human podcast dot com for links and

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to learn more about my guests and the

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show.

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Check out susanruth.com

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to learn more about me and my other

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artistic endeavors, including

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my short film, The First, which there it

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is going to festivals, and you can come

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see me at the festivals.

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Check out that on the website

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and go see the film. That would be

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great.

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Follow Susan Ruthism in general on social media

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and find my albums on Spotify, Apple Music,

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Amazon Music, wherever you get your music.

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Rate, review, and subscribe to Hey Human Podcasts

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wherever you get your podcasts.

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Alright. Thank you for listening.

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Be well. Be kind.

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Be love. If you are in the United

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States,

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register to vote. Make sure you vote. It's

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coming up quick.

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Alright. Here we go.

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Andrea, welcome to Hey Human.

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Hi, Susan. Thank you very much for having

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me here. Since we got introduced,

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I listened to, your podcast and some of

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your episodes and,

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congrats. I really like it. I mean, I

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really love the format and the fact that,

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you know, you interview

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people from all kinds of background

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and

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interesting stories, free flow conversation.

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Really like it. So I'm very excited to

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be part of it. So, really, again, thank

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you very much for having me on this.

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Oh, I appreciate that kindness. Thank you. It

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was very nice. Are you hailing from California

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right now?

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Yes. I'm in Taurus. That's where my office

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is. Let's jump in. I like to start

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these always asking you about

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where your childhood

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experiences

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were, what shaped you as a kid?

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Yes. I was born in Italy

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in, Reggio Emilia,

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famous for being the home of Parmigiano Reggiano

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Cheese. Yeah. Northern Italy, actually in an area

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called also Motor Valley. There's a lot of

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companies involved in the automotive industry. The most

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famous are Ferrari,

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Lamborghini,

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Ducati.

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So very, very automotive oriented area. I know

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that's where my company actually

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was launched,

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by my grandfather.

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And, yeah. So I was born there.

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I,

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I've been here in Los Angeles,

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since 2010,

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so

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almost,

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15 years.

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They apply very, very quick.

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I was supposed

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to be here just to launch

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what is now my company

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and then go back to Italy, but

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15 years later, 2 kids later,

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I'm here. I I feel like,

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you know, an adopted California for sure. Yeah.

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Very likely here.

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The I mean, we've got the wineries. A

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lot of the the feel of it, I

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imagine, is it's sort of comforting. Lot of

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similarities for sure. Lot of similarities. Yeah. Yeah.

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We have, you know, mountains and and and,

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you know, the ocean, you know, very, very

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close by. And, yes, the the wineries,

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you know, good food,

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good ingredients.

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So,

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We even have Olive Groves in Ojai.

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That yeah. I is that is that where

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you live in in Ojai? I live in

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Santa Monica, but I like to go to

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Ojai. It's great. Yeah. I love it too.

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I love it too. Ojai. Yeah. And, so

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definitely. Yeah. But weather is definitely better here,

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and for me, it's an important factor.

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Yeah. I grew up in Northern Italy where,

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you know,

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winters were cold and foggy, and, you know,

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some people like it and, you know,

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it's it's very it's very beautiful. I'm not

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gonna deny that. And and I love we

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were just there,

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for vacation.

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We had a great time.

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And

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so yeah. I mean, it's still beautiful and

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then but, you know, at one point, you

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you decide

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you are where where where you you where

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you have to be. And,

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my

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my adult life, it's it's been mainly here.

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And, again, my kids grew up here.

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Do they speak Italian? They speak Italian. Yeah.

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Yeah. Since, since they were born, I always,

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you know, for me, it was very natural

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to speak in in Italian.

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So so, yeah, they're fluent. Did they do

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this a lot with the thing with the

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hands? They're they're dramatic, especially my daughter for

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sure.

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Yeah.

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I love that. Hey. You grew up in

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a and it sounds like, just from the

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little bit I've read about you, you grew

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up in a tight family. That's right. Your

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grand grandfather was the patriarch

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and everyone sort of looked to him, or

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was it a grandma and grandpa equally

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the the leaders of the family?

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My definitely, my grandfather, although I never met

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him,

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is the reason why I'm here today because

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I moved here for for work

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and he had,

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started this company,

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Landirenso,

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because he was a self taught engineer

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growing up in Italy. During World War II,

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there was shortage of gasoline,

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in Italy

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and the area where where I'm from,

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the Emilia Romagna region, was rich of natural

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gas. So

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at that time, people were thinking about alternative.

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Okay? There's not gasoline.

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And so

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people were thinking about alternative, and my grandfather,

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self taught engineer, had come across this technology,

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natural gas, for for vehicles

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and started to study it and started designing

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components, parts,

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to essentially transform and make

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gasoline

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vehicles run on on natural gas. Ahead of

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its time, really. Yeah. It was ahead of

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its time, especially

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because

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well, at that time, really,

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the main driver for people to utilize this

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technology was, for first of all, was more

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available because after the World War 2, there

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was shortage of gasoline. So it was more

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available.

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It was cheaper compared to gasoline.

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So but he was always no. But this

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is good for the environment. This is better

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for the environment.

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And and people were like, but what? Who

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who cares? What are you talking about? And

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I remember my my grandmother telling me these

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stories where,

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they used to make their my grandfather set

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a company with in a in a workshop

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with my with his wife, my grandmother. And,

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so he was the the with my with

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his wife, my grandmother. And, so he was

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the the genius and technical guy.

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My my grandmother, she was, you know, the

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the accountant and an admin office person, and

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they were putting together the first brochures for

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for the company.

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And so they had these, pictures with components

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and the drivers.

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It's good for your engine. It's good for

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your wallet. It's good.

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And then my grandfather always wanted to add

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no pollution.

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And my grandmother was always fighting with him

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because, like, nobody cares. We don't need to

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do it. And he was, please, please, come

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on. Like, I think it's important things will

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change. He said, whatever.

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And and here we are

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70 years, later where, you know, environment is

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definitely a big part of it. He was

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really ahead of the of his times, and

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he set up one of the he built

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one of the first,

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labs in the world

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focused on analyzing pollutant emissions.

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And back then, when he was doing that,

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people were really think were really calling him

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crazy. I mean, what are you you're wasting

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your money.

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But that's actually how,

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got the attention of some,

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some important companies.

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Mitsubishi was was really the first one, the

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first company that wanted to cooperate with him.

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And, yeah, fortunately, he passed away, died before,

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a man named he died in, in the

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midst in the mid seventies.

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And,

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my my grandmother, all of a sudden,

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found herself a widow with 2 kids to

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raise and and a company,

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to run.

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As you can imagine, you know, mid mid

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seventies and frankly, even today,

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a woman, a widow,

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2 kids in the highly dominated,

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male highly male dominated

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industry, like the auto industry, it wasn't really

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something easy. And everybody around there were standing

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they were telling her, listen. You gotta sell

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the company. What are you doing? You can't

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00:10:21,759 --> 00:10:23,600
continue yourself. You're a woman. You know? What

277
00:10:23,600 --> 00:10:25,299
are you doing with a company?

278
00:10:25,679 --> 00:10:27,059
You have to raise your kids.

279
00:10:27,679 --> 00:10:30,399
But she was very stubborn, and and she

280
00:10:30,399 --> 00:10:33,125
didn't sell the company, and she she continued

281
00:10:33,264 --> 00:10:35,345
actually to grow the business, and then the

282
00:10:35,345 --> 00:10:37,745
rest the rest is history because the company

283
00:10:37,745 --> 00:10:39,524
continued. You need to grow the

284
00:10:40,065 --> 00:10:40,565
attention

285
00:10:41,105 --> 00:10:41,605
for,

286
00:10:42,465 --> 00:10:43,205
the ecomobility,

287
00:10:44,772 --> 00:10:47,320
grew. So the company the company continued to

288
00:10:47,320 --> 00:10:48,460
grow. And then,

289
00:10:48,840 --> 00:10:50,299
yeah, she actually became

290
00:10:51,080 --> 00:10:53,019
one of the, very few,

291
00:10:53,879 --> 00:10:57,320
women united by the president of Italy. So

292
00:10:57,559 --> 00:10:59,865
Wow. Yeah. Yeah. She was a cool cool

293
00:10:59,865 --> 00:11:02,184
woman. She passed away last year, but she

294
00:11:02,184 --> 00:11:04,184
had a great life. And what's her what's

295
00:11:04,184 --> 00:11:05,325
her name? Giovannina.

296
00:11:06,345 --> 00:11:07,404
Oh, beautiful name.

297
00:11:07,705 --> 00:11:10,105
I it's always hard, I think, when somebody

298
00:11:10,105 --> 00:11:12,024
leaves our family, you know, when they pass

299
00:11:12,024 --> 00:11:12,690
on, but

300
00:11:13,250 --> 00:11:15,570
especially somebody that has that big of a

301
00:11:15,570 --> 00:11:16,070
presence.

302
00:11:16,690 --> 00:11:19,909
Yeah. She actually was a cool, cool woman,

303
00:11:20,129 --> 00:11:23,409
interesting businesswoman. She traveled the world speaking very

304
00:11:23,409 --> 00:11:24,230
little English,

305
00:11:26,695 --> 00:11:27,514
and and mainly

306
00:11:27,894 --> 00:11:29,894
she, you know, she was proud to say,

307
00:11:29,894 --> 00:11:32,534
you know, I'm I mainly spoke my dialect,

308
00:11:32,534 --> 00:11:33,914
you know, dialect over

309
00:11:36,960 --> 00:11:37,860
Reggio Emilia.

310
00:11:38,720 --> 00:11:40,480
But, yeah, I know she was, you know,

311
00:11:40,480 --> 00:11:43,300
business savvy. She was also very cool. She

312
00:11:44,000 --> 00:11:45,779
she was a tarot reader,

313
00:11:46,559 --> 00:11:47,620
before before,

314
00:11:48,240 --> 00:11:50,559
an important business deal. She was always reading

315
00:11:50,559 --> 00:11:51,059
tarots.

316
00:11:51,595 --> 00:11:52,654
She sounds awesome.

317
00:11:53,274 --> 00:11:53,774
Yeah.

318
00:11:54,955 --> 00:11:57,695
When you grow up with the family business,

319
00:11:58,315 --> 00:12:00,235
how many siblings do you have? I have

320
00:12:00,235 --> 00:12:02,235
one brother. Younger brother. Yeah. He lives in

321
00:12:02,235 --> 00:12:05,035
Italy. Yeah. 6 year difference. When you have

322
00:12:05,035 --> 00:12:05,535
that

323
00:12:06,500 --> 00:12:07,399
family business,

324
00:12:08,500 --> 00:12:10,100
I don't think it matters what the business

325
00:12:10,100 --> 00:12:12,659
is or even how successful it is. It's

326
00:12:13,139 --> 00:12:15,620
there is this idea for the children and

327
00:12:15,620 --> 00:12:17,779
the grandchildren that they must be in that

328
00:12:17,779 --> 00:12:18,279
pipeline.

329
00:12:18,585 --> 00:12:20,345
Was it a no brainer for you that's

330
00:12:20,345 --> 00:12:22,125
something you were already impassioned

331
00:12:22,985 --> 00:12:23,965
about, or

332
00:12:24,345 --> 00:12:25,644
did it take some convincing?

333
00:12:26,264 --> 00:12:28,024
I I have to say, I I never

334
00:12:28,024 --> 00:12:28,524
felt

335
00:12:29,144 --> 00:12:30,904
that pressure, and and I agree with you,

336
00:12:30,904 --> 00:12:32,665
but I never felt, at least with my

337
00:12:32,665 --> 00:12:33,165
experience,

338
00:12:34,730 --> 00:12:36,829
I I grew up in it, obviously,

339
00:12:38,250 --> 00:12:39,069
and following

340
00:12:39,690 --> 00:12:42,329
occasionally my dad in in business trips, but

341
00:12:42,329 --> 00:12:44,490
for me, it was mainly it was nice

342
00:12:44,490 --> 00:12:46,970
to to travel a little bit. I never

343
00:12:46,970 --> 00:12:49,769
really saw the the the the business side

344
00:12:49,769 --> 00:12:50,384
of it.

345
00:12:50,945 --> 00:12:52,785
Also, when I was in college, I wasn't

346
00:12:52,785 --> 00:12:56,065
thinking, okay, I'm gonna do that. And I

347
00:12:56,065 --> 00:12:57,424
I knew that at one point I would

348
00:12:57,424 --> 00:12:59,504
have to do something, but then I I

349
00:12:59,504 --> 00:13:01,585
did I studied in in Italy and in

350
00:13:01,585 --> 00:13:02,725
Spain, in Barcelona,

351
00:13:03,139 --> 00:13:05,700
and, that really opened, you know, my my

352
00:13:05,700 --> 00:13:06,679
mind to,

353
00:13:07,299 --> 00:13:09,879
you know, the world and then meeting all

354
00:13:10,259 --> 00:13:13,000
people from all kinds of backgrounds. And then

355
00:13:13,620 --> 00:13:15,320
at one point, I had to

356
00:13:16,455 --> 00:13:18,054
call I graduated from college and I had

357
00:13:18,054 --> 00:13:20,154
to do something. Business or engineering?

358
00:13:21,095 --> 00:13:22,475
Business. Yeah okay.

359
00:13:23,335 --> 00:13:24,955
I'm not very technical. I pretend,

360
00:13:25,894 --> 00:13:28,054
between you and I and your and your

361
00:13:28,054 --> 00:13:28,955
and your listeners

362
00:13:29,420 --> 00:13:31,980
that I've learned to you sometimes. Obviously, I,

363
00:13:31,980 --> 00:13:34,620
you know, I learned from very skilled engineer,

364
00:13:34,620 --> 00:13:36,460
but, no, I'm I'm not a technical person,

365
00:13:36,460 --> 00:13:39,259
business person. At one point after college, I

366
00:13:39,259 --> 00:13:40,779
had to do something. So I started working

367
00:13:40,779 --> 00:13:42,940
for the company. I really liked the, you

368
00:13:42,940 --> 00:13:46,115
know, the traveling aspect of it, connecting with

369
00:13:46,735 --> 00:13:48,115
with a lot of, culture.

370
00:13:48,654 --> 00:13:49,394
And then,

371
00:13:49,934 --> 00:13:51,554
thankfully, I would say,

372
00:13:51,934 --> 00:13:53,634
when I started working, really,

373
00:13:54,014 --> 00:13:54,514
the

374
00:13:55,855 --> 00:13:56,355
environmental

375
00:13:57,860 --> 00:14:00,740
attention for for the mobility, the eco mobility

376
00:14:00,740 --> 00:14:02,279
was really growing. So

377
00:14:02,899 --> 00:14:03,879
it was great,

378
00:14:04,820 --> 00:14:07,480
to to start working in in an environment

379
00:14:07,539 --> 00:14:09,379
where, again, it was going more and more

380
00:14:09,379 --> 00:14:09,879
towards

381
00:14:10,434 --> 00:14:14,514
sustainable mobility. Your company doesn't just concentrate on,

382
00:14:14,514 --> 00:14:17,174
no pun intended, natural gas, but also

383
00:14:17,634 --> 00:14:18,134
hydrogen?

384
00:14:18,595 --> 00:14:21,315
A little bit. Well, everything. So we're really

385
00:14:21,315 --> 00:14:24,434
technology neutral. Actually, today, we we here, we

386
00:14:24,434 --> 00:14:25,654
will launch the new

387
00:14:26,170 --> 00:14:26,910
new website,

388
00:14:27,610 --> 00:14:28,269
of landytechnologies,

389
00:14:29,450 --> 00:14:32,429
dot com. And, it it's it's really

390
00:14:33,210 --> 00:14:36,429
we're a technology neutral company. So we started

391
00:14:36,570 --> 00:14:38,970
from that technology because that's what that was

392
00:14:38,970 --> 00:14:39,870
what was available

393
00:14:40,345 --> 00:14:42,585
at that time. But then the know how

394
00:14:42,585 --> 00:14:46,365
with electronic mechatronic components really expanded

395
00:14:46,825 --> 00:14:48,605
into other technologies, which

396
00:14:49,304 --> 00:14:52,105
we the first evolution was with hydrogen and

397
00:14:52,105 --> 00:14:52,605
hydrogen,

398
00:14:53,225 --> 00:14:56,399
nitrogen fuel cell. We started working with General

399
00:14:56,399 --> 00:14:58,259
Motors in the mid 2000s,

400
00:15:00,000 --> 00:15:03,039
who was a customer already of ours, and

401
00:15:03,039 --> 00:15:05,919
they chose us to develop some mechanical and

402
00:15:05,919 --> 00:15:08,579
electronic components for hydrogen fuel cell vehicles.

403
00:15:10,534 --> 00:15:13,414
So from then, hydrogen fuel cell fuel cell

404
00:15:13,414 --> 00:15:15,495
is an electric vehicle. So we really started

405
00:15:15,495 --> 00:15:15,995
to

406
00:15:17,174 --> 00:15:20,855
obtain know how also for for EVs, so

407
00:15:20,855 --> 00:15:21,355
developing

408
00:15:23,279 --> 00:15:26,679
electronic components for EVs. So today, we're really

409
00:15:26,679 --> 00:15:28,740
we're really a technology company that

410
00:15:29,279 --> 00:15:30,820
we we're experts

411
00:15:32,720 --> 00:15:34,879
in in the, in in the different power

412
00:15:34,879 --> 00:15:37,705
trains. For example, in US, our main business

413
00:15:37,705 --> 00:15:40,345
is commercial vehicles. So we really understand commercial

414
00:15:40,345 --> 00:15:40,845
vehicles,

415
00:15:41,304 --> 00:15:43,485
and we can really guide customers.

416
00:15:44,585 --> 00:15:45,565
Okay. This

417
00:15:46,745 --> 00:15:49,384
is the best solution for you. I I

418
00:15:49,384 --> 00:15:52,019
think in in the future well, already now,

419
00:15:52,019 --> 00:15:52,519
but

420
00:15:53,220 --> 00:15:54,039
there will be

421
00:15:54,500 --> 00:15:55,080
a variety

422
00:15:55,779 --> 00:15:56,360
of technologies

423
00:15:56,820 --> 00:16:00,360
where, you know, different powertrains, electrics, hydrogen, renewable

424
00:16:00,580 --> 00:16:03,320
natural gas, renewable fuels, synthetic fuels,

425
00:16:03,700 --> 00:16:06,120
all these different powertrains will coexist

426
00:16:07,375 --> 00:16:09,955
and with with the, you know, common denominator,

427
00:16:10,095 --> 00:16:13,134
which is, the, eco mobility, eco the eco

428
00:16:13,134 --> 00:16:13,634
friendliness.

429
00:16:15,615 --> 00:16:18,095
Every vehicle is different, every fleet is different,

430
00:16:18,095 --> 00:16:20,070
so they need to do different type of

431
00:16:20,389 --> 00:16:21,210
works, activities.

432
00:16:21,830 --> 00:16:22,149
And,

433
00:16:24,149 --> 00:16:26,250
we need to be really open minded

434
00:16:27,910 --> 00:16:29,289
and because, yeah,

435
00:16:30,070 --> 00:16:31,769
there's a technology for everything,

436
00:16:32,654 --> 00:16:34,274
not all the eggs in one basket.

437
00:16:34,894 --> 00:16:37,454
And, yeah, we, you know, we we help

438
00:16:37,454 --> 00:16:38,595
companies understanding

439
00:16:38,975 --> 00:16:41,214
what their needs are and what's this what

440
00:16:41,214 --> 00:16:42,754
what the sweet spot is.

441
00:16:43,615 --> 00:16:46,014
I imagine down the road, even though now

442
00:16:46,014 --> 00:16:48,299
it's commercial is the focus. And when you

443
00:16:48,299 --> 00:16:50,220
say that, I'm assuming you mean, like, trucking

444
00:16:50,220 --> 00:16:53,259
and things like that. Exactly. Mhmm. Yes. So

445
00:16:53,259 --> 00:16:55,679
down the road, when it does come to

446
00:16:55,740 --> 00:16:59,894
personal vehicles that everyday people might drive. I

447
00:16:59,894 --> 00:17:01,754
imagine it's gotta be difficult

448
00:17:02,375 --> 00:17:03,995
to bring people into

449
00:17:04,855 --> 00:17:06,775
even though it started way in the past,

450
00:17:06,775 --> 00:17:09,255
bring them into a future where they're comfortable

451
00:17:09,255 --> 00:17:10,075
with it because,

452
00:17:10,615 --> 00:17:12,454
you know, they hear things like hydrogen or

453
00:17:12,454 --> 00:17:14,339
even natural gas, like, oh, that makes houses

454
00:17:14,579 --> 00:17:16,679
explode or, you know, whatever that is.

455
00:17:17,059 --> 00:17:18,919
How do you help community

456
00:17:19,940 --> 00:17:20,919
get on board?

457
00:17:22,259 --> 00:17:23,859
Little by little, I think I mean, and

458
00:17:23,859 --> 00:17:25,619
I was listening to the podcast that you

459
00:17:25,619 --> 00:17:28,259
did recently with Ed Begley junior. Yes. And

460
00:17:28,259 --> 00:17:30,119
you said, you know, like, tiny steps.

461
00:17:30,794 --> 00:17:33,034
And and, I mean, I think, you know,

462
00:17:33,034 --> 00:17:34,494
really, it's, you know,

463
00:17:35,194 --> 00:17:37,674
there's pros and cons right now of all

464
00:17:37,674 --> 00:17:39,294
the technologies. Okay?

465
00:17:39,674 --> 00:17:41,454
So I think at one point,

466
00:17:42,394 --> 00:17:43,994
you have to as a as a company,

467
00:17:43,994 --> 00:17:45,355
as a fleet, as a person, you have

468
00:17:45,355 --> 00:17:47,029
to start somewhere. Okay?

469
00:17:47,330 --> 00:17:48,390
So you have

470
00:17:48,690 --> 00:17:51,029
you have you have options now.

471
00:17:52,049 --> 00:17:54,850
Some are better than others depending of what

472
00:17:54,850 --> 00:17:56,850
you do with your vehicle, if it whether

473
00:17:56,850 --> 00:17:58,150
if it's personal or commercial.

474
00:17:59,410 --> 00:17:59,910
But

475
00:18:00,375 --> 00:18:02,474
I I think, again, we need to push

476
00:18:02,695 --> 00:18:03,195
the,

477
00:18:04,055 --> 00:18:05,195
message of,

478
00:18:05,654 --> 00:18:06,394
the ecomobility

479
00:18:07,255 --> 00:18:09,335
and and being open minded. So I think,

480
00:18:09,335 --> 00:18:11,355
you know, again, little by little,

481
00:18:11,815 --> 00:18:13,734
you know, we all have to do our

482
00:18:13,734 --> 00:18:14,234
part

483
00:18:14,615 --> 00:18:14,775
and,

484
00:18:16,170 --> 00:18:19,130
yeah, but and and learning and understanding really,

485
00:18:19,130 --> 00:18:21,850
okay, where's the sweet spot? And what what

486
00:18:21,850 --> 00:18:24,509
makes it more efficient from from the environmental

487
00:18:24,650 --> 00:18:25,150
standpoint?

488
00:18:25,850 --> 00:18:28,490
Is that why California was the choice of

489
00:18:28,490 --> 00:18:31,255
where to have the company? Because California being

490
00:18:31,255 --> 00:18:32,075
on the forefront.

491
00:18:32,375 --> 00:18:34,075
I I think they have a goal, right,

492
00:18:34,454 --> 00:18:36,535
that car at least for cars produced at

493
00:18:36,535 --> 00:18:38,454
at a certain year, they're going to be

494
00:18:38,454 --> 00:18:40,234
electric all the way? California

495
00:18:40,694 --> 00:18:42,454
historically has always been very,

496
00:18:43,669 --> 00:18:44,169
very

497
00:18:44,549 --> 00:18:46,549
attentive to, you know, the the the the

498
00:18:46,549 --> 00:18:47,690
environment, very

499
00:18:48,150 --> 00:18:49,289
close to this,

500
00:18:49,910 --> 00:18:50,809
to the

501
00:18:51,269 --> 00:18:53,049
to the evolution of eco mobility.

502
00:18:53,509 --> 00:18:56,710
So, California CAR, California Resource Board, which is

503
00:18:56,710 --> 00:18:58,869
the main agency in the automotive industry that

504
00:18:58,869 --> 00:18:59,325
really

505
00:19:00,284 --> 00:19:00,784
regulates

506
00:19:01,244 --> 00:19:01,904
the emission.

507
00:19:03,644 --> 00:19:06,044
Again, like, you know, my my grandfather was

508
00:19:06,044 --> 00:19:08,284
thinking about it 70 years ago, and and

509
00:19:08,284 --> 00:19:09,024
that's why

510
00:19:09,484 --> 00:19:11,244
we have always, we've always had a great

511
00:19:11,244 --> 00:19:13,505
relationship with these agencies. But, yeah, CARB

512
00:19:14,149 --> 00:19:14,549
is,

513
00:19:14,950 --> 00:19:16,169
based here in California.

514
00:19:16,789 --> 00:19:18,869
We thought that this was really the place

515
00:19:18,869 --> 00:19:20,009
the place to be.

516
00:19:20,630 --> 00:19:22,789
At that time, also, we've been here since

517
00:19:22,789 --> 00:19:23,289
2010.

518
00:19:23,589 --> 00:19:24,490
Really, the main,

519
00:19:26,149 --> 00:19:28,089
eco friendly solution was,

520
00:19:28,390 --> 00:19:31,005
natural gas, which is now in California is

521
00:19:31,005 --> 00:19:32,065
almost entirely

522
00:19:32,524 --> 00:19:35,744
renewable natural gas. So coming from renewable resources.

523
00:19:36,605 --> 00:19:38,924
So the infrastructure was very well developed here

524
00:19:38,924 --> 00:19:39,585
in California,

525
00:19:39,964 --> 00:19:42,990
even for hydrogen, for example, now there's like

526
00:19:43,230 --> 00:19:45,890
the infrastructure in California is probably 95%

527
00:19:46,349 --> 00:19:48,269
of all the of all compared to all

528
00:19:48,269 --> 00:19:48,849
the country.

529
00:19:49,150 --> 00:19:50,369
So California

530
00:19:50,750 --> 00:19:51,890
for an ecomobility

531
00:19:52,269 --> 00:19:53,809
company definitely was,

532
00:19:54,589 --> 00:19:56,109
the place of it, at least to have,

533
00:19:56,349 --> 00:19:58,130
to have the main the main hub.

534
00:19:58,765 --> 00:20:00,924
Yeah. Small office also in Michigan where we

535
00:20:00,924 --> 00:20:01,904
do mainly testing.

536
00:20:03,724 --> 00:20:05,884
But, yeah, I think this is really the

537
00:20:05,884 --> 00:20:07,825
the hub for advanced technologies.

538
00:20:08,845 --> 00:20:09,664
Knowing that

539
00:20:10,285 --> 00:20:13,440
petroleum is a a finite resource, maybe not

540
00:20:13,440 --> 00:20:16,099
in my generation or your generation, but

541
00:20:16,720 --> 00:20:17,220
eventually,

542
00:20:17,599 --> 00:20:19,519
there's a lot of people that are fighting

543
00:20:19,519 --> 00:20:22,179
hard to hold on to that, the lobbying

544
00:20:22,319 --> 00:20:24,179
and all of that to make the governmental

545
00:20:24,240 --> 00:20:26,500
agencies sort of look away from

546
00:20:26,960 --> 00:20:27,859
eco friendly

547
00:20:28,424 --> 00:20:28,924
scenarios.

548
00:20:29,384 --> 00:20:30,125
How do you

549
00:20:31,065 --> 00:20:33,545
butt heads with people like that? We've when

550
00:20:33,545 --> 00:20:35,305
you know there's a lot of money being

551
00:20:35,305 --> 00:20:38,045
poured in the opposite of what you're doing.

552
00:20:38,105 --> 00:20:39,945
That's right. That's right. I think, again, you

553
00:20:39,945 --> 00:20:42,940
know, it's based on for us, we're we're

554
00:20:42,940 --> 00:20:45,339
lucky to have this long history in the

555
00:20:45,339 --> 00:20:46,720
in the, ecomobility

556
00:20:47,259 --> 00:20:48,799
space, 70 years.

557
00:20:49,899 --> 00:20:51,359
So I think we have,

558
00:20:52,859 --> 00:20:54,480
again, based on our experience,

559
00:20:56,115 --> 00:20:58,434
we have a position, a platform where we

560
00:20:58,434 --> 00:20:58,934
can,

561
00:21:00,195 --> 00:21:01,255
educate people.

562
00:21:01,634 --> 00:21:04,035
We would like to educate people with based

563
00:21:04,035 --> 00:21:04,934
on our experience.

564
00:21:05,555 --> 00:21:07,075
Again, it goes back to

565
00:21:07,730 --> 00:21:08,789
we do our best,

566
00:21:09,730 --> 00:21:10,230
from

567
00:21:11,330 --> 00:21:12,630
techno technological

568
00:21:13,089 --> 00:21:13,589
neutrality

569
00:21:14,130 --> 00:21:14,630
standpoint

570
00:21:14,930 --> 00:21:16,710
because I think that's the best approach.

571
00:21:17,089 --> 00:21:18,849
Would you explain what that means to people?

572
00:21:18,849 --> 00:21:20,869
Because I don't know that that's necessarily

573
00:21:21,170 --> 00:21:21,670
intuitive.

574
00:21:22,184 --> 00:21:24,125
Okay. So when I say technologically,

575
00:21:24,664 --> 00:21:26,924
neutral means, like, okay. What is

576
00:21:27,704 --> 00:21:28,924
environmentally friendly

577
00:21:29,224 --> 00:21:29,964
for this,

578
00:21:30,424 --> 00:21:31,404
for this vehicle?

579
00:21:31,944 --> 00:21:35,539
Because for a a truck that has a

580
00:21:35,539 --> 00:21:37,559
crane or has a lot of equipment,

581
00:21:39,380 --> 00:21:42,259
a a certain technology could be eco friendly

582
00:21:42,259 --> 00:21:44,680
technology could be better than another.

583
00:21:45,059 --> 00:21:47,565
While there's companies that they say, oh, everything

584
00:21:47,565 --> 00:21:49,964
needs to be hydrogen, everything needs to be

585
00:21:49,964 --> 00:21:52,684
electric, everything needs to be natural gas, everything

586
00:21:52,684 --> 00:21:54,625
needs to be synthetic fuels.

587
00:21:55,164 --> 00:21:57,744
So there's all kinds of specialized

588
00:21:58,125 --> 00:22:00,284
companies that obviously they're doing their best to

589
00:22:00,284 --> 00:22:01,105
bring everybody

590
00:22:01,519 --> 00:22:03,460
on their side. Fortunately,

591
00:22:03,839 --> 00:22:06,099
because of our experience, we're able to,

592
00:22:07,200 --> 00:22:09,599
you know, take take a step back and

593
00:22:09,599 --> 00:22:10,099
analyze,

594
00:22:11,039 --> 00:22:11,539
objectively,

595
00:22:12,399 --> 00:22:13,059
the whole,

596
00:22:13,679 --> 00:22:15,539
environment, the whole scenario.

597
00:22:16,335 --> 00:22:17,474
And so I think

598
00:22:17,775 --> 00:22:21,375
when companies, when fleets, also with people, they

599
00:22:21,375 --> 00:22:23,615
they say, okay. You know what? I wanna

600
00:22:23,615 --> 00:22:25,794
have, an eco friendly vehicle.

601
00:22:26,095 --> 00:22:28,015
They have to ask some questions. Okay. What

602
00:22:28,015 --> 00:22:29,775
do I do with this vehicle? Do I

603
00:22:29,775 --> 00:22:31,889
go from a to b and b to

604
00:22:31,889 --> 00:22:32,950
a every day?

605
00:22:33,329 --> 00:22:35,970
Work, home, work, home, or do I travel

606
00:22:35,970 --> 00:22:36,549
a lot?

607
00:22:37,250 --> 00:22:38,389
Do I have a truck?

608
00:22:39,089 --> 00:22:41,089
Or if I'm a company, what kind of

609
00:22:41,089 --> 00:22:43,169
trucks do I have? So you have to

610
00:22:43,169 --> 00:22:44,549
ask your questions because

611
00:22:45,434 --> 00:22:48,234
every technology is different, every eco friendly technology

612
00:22:48,234 --> 00:22:50,474
is different, and there's the sweet spot for

613
00:22:50,474 --> 00:22:51,694
every kind of application.

614
00:22:51,994 --> 00:22:54,234
So, again, with the with the open mind,

615
00:22:54,234 --> 00:22:55,134
I think technology,

616
00:22:56,154 --> 00:22:56,654
neutral

617
00:22:57,194 --> 00:22:59,434
can be the equivalent of as an open

618
00:22:59,434 --> 00:23:01,529
mind. Go there with an open mind, with

619
00:23:01,529 --> 00:23:04,669
a common denominator. Okay. I wanna be sustainable.

620
00:23:05,369 --> 00:23:06,990
I think for the average person,

621
00:23:07,769 --> 00:23:08,269
they

622
00:23:08,730 --> 00:23:11,130
they just assume, oh, it's gonna be this

623
00:23:11,130 --> 00:23:13,369
one way or that highway. Again, no pun

624
00:23:13,369 --> 00:23:13,869
intended.

625
00:23:14,215 --> 00:23:15,994
All across the board. And

626
00:23:17,015 --> 00:23:18,775
this way, it's like, no. There's lots of

627
00:23:18,775 --> 00:23:21,255
options. Exactly. Options are good. It makes people

628
00:23:21,255 --> 00:23:23,335
feel safer and more comfortable and, like, they

629
00:23:23,335 --> 00:23:24,235
have more autonomy.

630
00:23:24,934 --> 00:23:28,330
How does a natural gas engine work exactly?

631
00:23:28,710 --> 00:23:30,789
Well, natural gas is a fossil fuel. Now

632
00:23:30,789 --> 00:23:32,970
California, for example, has 99%

633
00:23:33,350 --> 00:23:35,430
of renewable natural gas, which is not a

634
00:23:35,430 --> 00:23:36,410
fossil fuel.

635
00:23:36,869 --> 00:23:39,029
And so in this instance, for example, like,

636
00:23:39,029 --> 00:23:40,484
the way why it's it's,

637
00:23:41,605 --> 00:23:43,045
the the the great things about it is

638
00:23:43,045 --> 00:23:46,825
that you are net zero almost negative. So,

639
00:23:46,964 --> 00:23:48,265
essentially, you capture,

640
00:23:50,164 --> 00:23:52,984
the all the emissions coming from waste, agricultural

641
00:23:53,285 --> 00:23:56,210
waste, you know, food waste and so on,

642
00:23:56,210 --> 00:23:59,429
all that waste that would normally emit,

643
00:24:00,289 --> 00:24:02,069
pollutant emissions in the atmosphere.

644
00:24:03,009 --> 00:24:05,089
In that case, you capture them, so you

645
00:24:05,089 --> 00:24:07,569
remove them from the atmosphere. So you're already,

646
00:24:07,569 --> 00:24:08,069
like,

647
00:24:08,565 --> 00:24:10,105
doing something great there,

648
00:24:10,484 --> 00:24:11,845
and then you put it in a in

649
00:24:11,845 --> 00:24:12,505
a vehicle

650
00:24:13,524 --> 00:24:16,105
and and you're cutting emissions,

651
00:24:17,044 --> 00:24:18,585
you're cutting emissions there.

652
00:24:20,085 --> 00:24:21,764
So essentially that's how it was. There are

653
00:24:21,764 --> 00:24:24,085
some vehicles that they are born already with

654
00:24:24,085 --> 00:24:24,299
it,

655
00:24:25,259 --> 00:24:27,600
with companies that they make already engines

656
00:24:27,980 --> 00:24:30,380
and and or there's vehicles that you can

657
00:24:30,380 --> 00:24:30,880
transform.

658
00:24:31,180 --> 00:24:31,680
And,

659
00:24:32,299 --> 00:24:34,299
yeah, we you know, it's possible to do

660
00:24:34,299 --> 00:24:34,799
both.

661
00:24:35,340 --> 00:24:35,840
Yeah.

662
00:24:36,554 --> 00:24:38,154
What do you think your grandfather would say

663
00:24:38,154 --> 00:24:40,335
about the state of the industry today?

664
00:24:40,954 --> 00:24:42,474
I think he would be very excited. I

665
00:24:42,474 --> 00:24:44,575
think he he said knowing

666
00:24:44,875 --> 00:24:46,494
the stories that I've heard,

667
00:24:47,194 --> 00:24:49,034
he he said would spin and he would

668
00:24:49,034 --> 00:24:50,095
jump on any

669
00:24:50,429 --> 00:24:50,929
any,

670
00:24:51,549 --> 00:24:54,750
you know, any discussion of any, you know,

671
00:24:54,750 --> 00:24:56,929
he would be still, I imagine,

672
00:24:58,669 --> 00:25:00,509
if you could home and then thinking about,

673
00:25:00,509 --> 00:25:02,509
okay. Oh, this is, that let me look

674
00:25:02,509 --> 00:25:04,349
at this, hydrogen truck. Let me look at

675
00:25:04,349 --> 00:25:06,404
this EV truck or this EV car or

676
00:25:06,404 --> 00:25:09,304
this, you know, renewable natural gas or whatever.

677
00:25:09,684 --> 00:25:10,825
The biobank. So,

678
00:25:12,005 --> 00:25:14,585
yeah, I'm sure it would be very excited

679
00:25:14,964 --> 00:25:15,464
about

680
00:25:16,884 --> 00:25:18,505
this new team in history.

681
00:25:19,299 --> 00:25:21,619
Is there a plan to to get the

682
00:25:21,619 --> 00:25:22,519
average person

683
00:25:23,299 --> 00:25:23,799
excited

684
00:25:24,579 --> 00:25:27,000
now before you even roll out those programs,

685
00:25:27,140 --> 00:25:29,779
or are you just waiting until you show

686
00:25:29,779 --> 00:25:31,240
that it works with the fleets?

687
00:25:31,974 --> 00:25:34,694
Well, I think well, nobody we're already working

688
00:25:34,694 --> 00:25:37,174
with, with cars. I think we're we're we're

689
00:25:37,174 --> 00:25:40,554
getting there, again, you know, tiny steps.

690
00:25:41,014 --> 00:25:42,774
Yeah. But but yeah. But but that's that's

691
00:25:42,774 --> 00:25:44,615
right. Because I remember when I when when

692
00:25:44,615 --> 00:25:45,974
I was listening to the podcast, I said,

693
00:25:45,974 --> 00:25:48,269
yeah. That's, you know, that's that's true. Little

694
00:25:48,269 --> 00:25:50,509
by little. But that's the direction. I don't

695
00:25:50,509 --> 00:25:51,170
see us

696
00:25:51,549 --> 00:25:52,289
going backwards.

697
00:25:53,070 --> 00:25:55,549
Again, we're we're we're getting there. We're getting

698
00:25:55,549 --> 00:25:58,109
there. How fast, you know, that I don't

699
00:25:58,109 --> 00:25:59,950
know. I don't have a crystal ball. I

700
00:25:59,950 --> 00:26:01,035
get the tarot cards.

701
00:26:01,434 --> 00:26:04,095
Yeah. Exactly. You know? There's this

702
00:26:04,474 --> 00:26:07,195
you can't predict nature and and and

703
00:26:07,914 --> 00:26:08,414
but

704
00:26:08,875 --> 00:26:11,275
that's definitely the direction, and that's where we're

705
00:26:11,275 --> 00:26:11,775
going.

706
00:26:12,555 --> 00:26:15,055
How fast that we will see.

707
00:26:15,849 --> 00:26:17,849
I'm so cur I'm a friend of mine

708
00:26:17,849 --> 00:26:20,490
actually has a hydrogen cell car, and it's

709
00:26:20,490 --> 00:26:22,329
the first one that I'd seen up goes

710
00:26:22,329 --> 00:26:23,789
and personal. It's very

711
00:26:24,089 --> 00:26:26,250
slick. I cannot remember the kind of car

712
00:26:26,250 --> 00:26:26,829
it was,

713
00:26:27,289 --> 00:26:29,025
but he was so excited because he said

714
00:26:29,025 --> 00:26:30,305
it was going to save him a lot

715
00:26:30,305 --> 00:26:32,625
of money in the long run. Let's talk

716
00:26:32,625 --> 00:26:35,424
let's talk cash. Cash is king. It's tricky.

717
00:26:35,424 --> 00:26:36,164
It's tricky.

718
00:26:37,664 --> 00:26:39,924
Again, even there, it all depends

719
00:26:40,225 --> 00:26:42,005
on on on your mission,

720
00:26:42,569 --> 00:26:43,950
on your needs

721
00:26:44,409 --> 00:26:47,609
because there's pros and cons for for everything.

722
00:26:47,609 --> 00:26:49,069
Like, you just mentioned hydrogen,

723
00:26:49,529 --> 00:26:50,750
hydrogen fuel cell.

724
00:26:51,690 --> 00:26:53,529
And first of all, I mean, I don't

725
00:26:53,529 --> 00:26:55,414
wanna get feel free to stop me anytime

726
00:26:55,414 --> 00:26:57,894
because I don't wanna get technical, especially Technical.

727
00:26:57,894 --> 00:26:59,974
I want technical. Bring on the technical. I'm

728
00:26:59,974 --> 00:27:02,214
not a technical person, but, you know, there's

729
00:27:02,214 --> 00:27:05,755
hydrogen fuel cell, which is, a zero emission,

730
00:27:06,134 --> 00:27:06,634
vehicle

731
00:27:07,579 --> 00:27:08,079
that,

732
00:27:08,859 --> 00:27:09,359
functions

733
00:27:09,740 --> 00:27:10,240
as

734
00:27:10,619 --> 00:27:13,759
an electric vehicle, but instead of having batteries

735
00:27:13,820 --> 00:27:16,059
as this fuel cell, which is kind of

736
00:27:16,059 --> 00:27:17,759
like a battery, let's say, but

737
00:27:18,059 --> 00:27:18,559
it's

738
00:27:19,180 --> 00:27:20,240
fueled by hydrogen

739
00:27:21,900 --> 00:27:22,400
and

740
00:27:23,495 --> 00:27:26,535
makes the vehicle run as a zero emission

741
00:27:26,535 --> 00:27:29,275
vehicle. But then there's also hydrogen internal combustion

742
00:27:29,335 --> 00:27:31,515
engine, and that's more similar

743
00:27:31,894 --> 00:27:33,355
to what we use, like

744
00:27:33,975 --> 00:27:35,755
a gasoline vehicle or another

745
00:27:36,569 --> 00:27:38,829
type of fuel. So there's there's 2,

746
00:27:39,450 --> 00:27:41,849
varieties also there, and there's pros and cons

747
00:27:41,849 --> 00:27:42,909
with with both.

748
00:27:43,529 --> 00:27:45,230
Hydrogen is still expensive

749
00:27:45,690 --> 00:27:46,409
as as,

750
00:27:47,450 --> 00:27:49,210
in, you know, at the station, at the

751
00:27:49,210 --> 00:27:50,109
filling station.

752
00:27:50,809 --> 00:27:51,309
So,

753
00:27:51,694 --> 00:27:52,355
you know,

754
00:27:52,894 --> 00:27:55,054
someone who decides to go there, Rodney, needs

755
00:27:55,054 --> 00:27:57,615
to understand that, okay, hydrogen is is, you

756
00:27:57,615 --> 00:27:58,835
know, is a bit expensive,

757
00:27:59,775 --> 00:28:00,515
right now.

758
00:28:02,174 --> 00:28:05,214
And then, it there's a big difference between

759
00:28:05,214 --> 00:28:09,269
passenger vehicles and and trucks. Trucks to transform

760
00:28:09,330 --> 00:28:09,990
a truck

761
00:28:10,849 --> 00:28:12,470
is very, very expensive.

762
00:28:13,570 --> 00:28:17,269
New OEM made, OEM essential car makers,

763
00:28:17,970 --> 00:28:21,269
original equipment manufacturers. So there are some companies

764
00:28:22,130 --> 00:28:22,609
out there

765
00:28:23,464 --> 00:28:25,305
I don't know if we can name names,

766
00:28:25,305 --> 00:28:27,384
but I had no money from anyone, so

767
00:28:27,384 --> 00:28:29,464
we can say whatever we want. No. And

768
00:28:29,464 --> 00:28:31,065
that's what I like of your buckets because

769
00:28:31,065 --> 00:28:32,424
it's kinda like free flow, but, you know,

770
00:28:32,424 --> 00:28:34,505
I never Yeah. I never I never know.

771
00:28:34,505 --> 00:28:37,000
But anyways, yeah, there's, like, truck companies there

772
00:28:37,000 --> 00:28:39,480
with the go, hydrogen fuel cell, very, very

773
00:28:39,480 --> 00:28:39,980
expensive.

774
00:28:40,599 --> 00:28:41,099
So,

775
00:28:41,720 --> 00:28:42,700
and the infrastructure

776
00:28:43,240 --> 00:28:45,400
definitely needs to be developed. Now the,

777
00:28:45,799 --> 00:28:46,700
current administration

778
00:28:47,799 --> 00:28:49,500
issued, a very important,

779
00:28:50,825 --> 00:28:51,945
how can I call it,

780
00:28:53,305 --> 00:28:54,205
big program

781
00:28:54,585 --> 00:28:55,325
to simulate

782
00:28:55,785 --> 00:28:57,404
the hydrogen infrastructure,

783
00:28:57,945 --> 00:28:58,445
$7,000,000,000

784
00:29:00,424 --> 00:29:01,724
to simulate the

785
00:29:02,279 --> 00:29:05,320
the hydrogen the hydrogen industry? So there's definitely

786
00:29:05,320 --> 00:29:06,700
a push there from the government,

787
00:29:07,160 --> 00:29:09,320
but, yeah, the infrastructure needs to needs to

788
00:29:09,320 --> 00:29:12,380
develop. There's it's somehow developing in California. There's

789
00:29:12,600 --> 00:29:15,715
almost zero outside California, but it's growing. And

790
00:29:15,715 --> 00:29:17,875
as a company, actually, we we are involved

791
00:29:17,875 --> 00:29:21,015
also in the infrastructure piece with with technologies

792
00:29:21,634 --> 00:29:22,134
for,

793
00:29:22,835 --> 00:29:25,494
station, filling station, hydrogen filling station.

794
00:29:25,955 --> 00:29:27,795
So, yeah, cost is tricky. It cost is

795
00:29:27,795 --> 00:29:29,789
tricky. There's, you know, even with the,

796
00:29:30,269 --> 00:29:32,590
there's always a premium for sure if you

797
00:29:32,590 --> 00:29:33,410
wanna go,

798
00:29:34,350 --> 00:29:37,150
eco friendly, whether you you have a car,

799
00:29:37,150 --> 00:29:38,830
you wanna buy a car, or in the

800
00:29:38,830 --> 00:29:41,730
commercial eco space, you wanna transform your vehicles,

801
00:29:42,065 --> 00:29:43,684
or you wanna buy brand new vehicles,

802
00:29:44,545 --> 00:29:47,345
there's always a premium. How much further will

803
00:29:47,345 --> 00:29:50,244
a cell go versus an EV versus gasoline?

804
00:29:51,184 --> 00:29:53,285
The range, for example, with hydrogen,

805
00:29:53,904 --> 00:29:55,765
it's better because you have

806
00:29:56,384 --> 00:29:58,740
more range. And you know, in terms of

807
00:29:58,740 --> 00:29:59,240
filling,

808
00:30:00,259 --> 00:30:03,059
refilling your vehicle, it's it's quicker because it's

809
00:30:03,059 --> 00:30:04,440
very similar to gasoline.

810
00:30:04,820 --> 00:30:06,840
But then, you know, from again,

811
00:30:07,460 --> 00:30:10,019
differ big difference, commercial vehicle to passenger vehicles.

812
00:30:10,019 --> 00:30:11,400
But passenger's vehicle,

813
00:30:12,085 --> 00:30:12,825
an EV,

814
00:30:13,365 --> 00:30:16,105
the, the operating costs are much lower.

815
00:30:16,965 --> 00:30:17,865
The infrastructure,

816
00:30:18,325 --> 00:30:21,045
it's easier because you can you can charge

817
00:30:21,045 --> 00:30:24,105
a vehicle in your home. So it's definitely

818
00:30:24,164 --> 00:30:24,904
it's definitely

819
00:30:25,445 --> 00:30:25,945
much

820
00:30:27,130 --> 00:30:28,730
easier in terms of, k. How do I

821
00:30:28,730 --> 00:30:31,849
go about going places with with my vehicle?

822
00:30:31,849 --> 00:30:33,849
The government subsidies helps with that. I mean,

823
00:30:33,849 --> 00:30:35,369
10 I don't even I don't even remember

824
00:30:35,369 --> 00:30:37,609
when EVs hit the market when they started,

825
00:30:37,609 --> 00:30:39,929
but there was nowhere to take them. You

826
00:30:39,929 --> 00:30:42,184
couldn't go outside of, I mean, I imagine

827
00:30:42,184 --> 00:30:43,785
it was pretty much California and that was

828
00:30:43,785 --> 00:30:44,765
it. And then

829
00:30:45,224 --> 00:30:46,605
now there's, of course,

830
00:30:46,984 --> 00:30:49,305
places all across the country where you can

831
00:30:49,305 --> 00:30:50,445
juice up your battery

832
00:30:50,904 --> 00:30:53,005
and home, which you couldn't do that before.

833
00:30:53,224 --> 00:30:55,545
Exactly. So that is growing. And I think,

834
00:30:55,545 --> 00:30:56,819
I mean, all the infrastructures of all the

835
00:30:58,419 --> 00:31:01,619
technologies are growing, so that's definitely a good

836
00:31:01,619 --> 00:31:02,119
sign.

837
00:31:03,299 --> 00:31:05,539
And in terms of cost, there's differences, and

838
00:31:05,539 --> 00:31:07,619
I think it all depends on your friend

839
00:31:07,619 --> 00:31:09,079
as a hydrogen fuel cell,

840
00:31:09,539 --> 00:31:10,039
vehicle.

841
00:31:10,705 --> 00:31:13,345
I imagine he, you know, he he did

842
00:31:13,345 --> 00:31:16,065
his homework, and I imagine he lives close

843
00:31:16,065 --> 00:31:17,845
to hydrogen fueling station.

844
00:31:18,465 --> 00:31:19,904
And if you don't have

845
00:31:20,225 --> 00:31:20,965
if you don't

846
00:31:21,585 --> 00:31:22,085
travel

847
00:31:22,465 --> 00:31:24,069
that much, well, then,

848
00:31:24,649 --> 00:31:27,250
then that's great. And I know that there

849
00:31:27,250 --> 00:31:30,049
were a lot of incentives for for, hydrogen

850
00:31:30,049 --> 00:31:30,950
fuel cell cars,

851
00:31:31,569 --> 00:31:34,210
and that helped. I mean, the I thought

852
00:31:34,369 --> 00:31:36,210
I think that was probably a factor for

853
00:31:36,210 --> 00:31:38,414
your friend. Again, we all have to find

854
00:31:38,414 --> 00:31:39,474
our sweet spot,

855
00:31:39,775 --> 00:31:40,914
and we gotta start,

856
00:31:41,934 --> 00:31:44,835
somewhere. So This might be a dumb question.

857
00:31:44,974 --> 00:31:47,214
Forgive me, and forgive me, mister Hilly, my

858
00:31:47,214 --> 00:31:50,570
chemistry teacher from 10th grade. If water is

859
00:31:50,570 --> 00:31:52,490
h two o, which is 2 hydrogen Oh,

860
00:31:52,490 --> 00:31:54,809
now you're getting too technical already for me.

861
00:31:54,809 --> 00:31:57,289
Yeah? With with the with the chemical. Oh,

862
00:31:57,289 --> 00:31:59,690
okay. Go ahead. Go ahead. I wondered if

863
00:31:59,690 --> 00:32:01,850
you could break down water in order to

864
00:32:01,850 --> 00:32:02,670
create this

865
00:32:03,065 --> 00:32:04,444
hydrogen, like, ultimately

866
00:32:04,904 --> 00:32:06,585
Yeah. Yeah. You can you you can use

867
00:32:06,585 --> 00:32:07,805
high you can use water,

868
00:32:08,505 --> 00:32:11,144
to produce hydrogen and that's and that's, with

869
00:32:11,144 --> 00:32:14,345
the electrolysis, that's called the green hydrogen because

870
00:32:14,345 --> 00:32:14,845
also

871
00:32:15,224 --> 00:32:15,964
one aspect

872
00:32:17,049 --> 00:32:18,490
of, of of hydro one of the debates

873
00:32:18,490 --> 00:32:20,330
is that, yeah, I mean, hydrogen fuel cell

874
00:32:20,330 --> 00:32:21,710
is it's it's clean

875
00:32:23,210 --> 00:32:25,150
if the hydrogen is produced

876
00:32:25,609 --> 00:32:27,309
a certain way with,

877
00:32:27,850 --> 00:32:28,350
renewable

878
00:32:28,809 --> 00:32:29,309
sources,

879
00:32:30,005 --> 00:32:32,105
like water for example, like like,

880
00:32:32,725 --> 00:32:33,225
solar.

881
00:32:34,005 --> 00:32:36,005
I like I didn't know, like again, going

882
00:32:36,005 --> 00:32:37,845
back to, Ed Begley, they did they had,

883
00:32:37,845 --> 00:32:39,605
like, the solar oven, and I I didn't

884
00:32:39,605 --> 00:32:41,684
even know that they they they were doing,

885
00:32:41,684 --> 00:32:43,429
you know, things like that. But anyway, so,

886
00:32:43,429 --> 00:32:45,210
yeah, solar can be used,

887
00:32:45,910 --> 00:32:46,970
to produce hydrogen.

888
00:32:47,670 --> 00:32:49,450
Right now, it's it's very

889
00:32:49,990 --> 00:32:52,569
limited, the green hydrogen production,

890
00:32:53,109 --> 00:32:55,589
but they're they're pushing it to, you know,

891
00:32:55,589 --> 00:32:57,345
to to go that direction. Then, you know,

892
00:32:57,345 --> 00:32:59,224
we have the blue hydrogen, which is produced

893
00:32:59,224 --> 00:33:00,525
with some fossil fuels.

894
00:33:00,904 --> 00:33:03,384
So you have pros and cons there. Even

895
00:33:03,384 --> 00:33:05,384
with renewable natural gas, we have pros and

896
00:33:05,384 --> 00:33:07,085
cons like with with the EVs.

897
00:33:09,450 --> 00:33:11,529
There are pros like in life, there's pros

898
00:33:11,529 --> 00:33:12,750
and cons in everything,

899
00:33:13,289 --> 00:33:15,130
and you you need to you need to

900
00:33:15,130 --> 00:33:16,349
find the most,

901
00:33:17,130 --> 00:33:19,549
effective solution for what you need

902
00:33:19,929 --> 00:33:20,429
and

903
00:33:20,809 --> 00:33:21,950
but start somewhere.

904
00:33:22,355 --> 00:33:24,695
Are motorcycles gonna run on this stuff too?

905
00:33:24,914 --> 00:33:25,474
What is,

906
00:33:26,035 --> 00:33:28,234
we actually globally work with the with the

907
00:33:28,355 --> 00:33:31,234
some in in some countries, in India, especially

908
00:33:31,234 --> 00:33:33,154
where they have all the 3 wheelers and

909
00:33:33,154 --> 00:33:35,494
then, they they use a lot of motorcycles.

910
00:33:35,875 --> 00:33:39,210
There's propane 3 wheelers, there's natural gas,

911
00:33:40,150 --> 00:33:43,029
3 wheelers, there's electric 3 wheelers, there's hydrogen.

912
00:33:43,029 --> 00:33:43,529
So,

913
00:33:43,910 --> 00:33:45,609
yeah, definitely. I mean, I think,

914
00:33:46,950 --> 00:33:48,089
even for motorcycle,

915
00:33:48,470 --> 00:33:49,369
you will continue,

916
00:33:50,275 --> 00:33:52,295
you will continue to see a growth

917
00:33:52,674 --> 00:33:56,055
in, in alternatives and more eco friendly,

918
00:33:56,914 --> 00:33:57,815
more eco friendly

919
00:33:58,914 --> 00:33:59,414
solution.

920
00:33:59,954 --> 00:34:00,454
And

921
00:34:00,835 --> 00:34:02,515
and we all do our part. I mean,

922
00:34:02,515 --> 00:34:04,529
you know, we could also we could also

923
00:34:04,529 --> 00:34:06,529
argue that having a vintage car or a

924
00:34:06,529 --> 00:34:07,029
vintage,

925
00:34:07,650 --> 00:34:10,930
you know, motorcycle, it's sustainable because it's there.

926
00:34:10,930 --> 00:34:12,230
You don't buy new,

927
00:34:13,809 --> 00:34:15,650
you don't buy it's kinda like it's kinda

928
00:34:15,650 --> 00:34:17,809
like fashion. You know? You can, you know,

929
00:34:17,809 --> 00:34:20,094
if you vintage is is is very

930
00:34:20,875 --> 00:34:22,014
sustain. My wife has

931
00:34:22,315 --> 00:34:23,614
a sustainable fashion

932
00:34:24,074 --> 00:34:26,014
business, so I I Oh,

933
00:34:26,875 --> 00:34:28,474
what is it? What's it called? We can

934
00:34:28,474 --> 00:34:29,454
plug her here.

935
00:34:30,155 --> 00:34:33,449
It's Erad PR. She's she's a fashion PR

936
00:34:33,449 --> 00:34:34,909
company only for sustainable,

937
00:34:35,690 --> 00:34:36,101
fashions,

938
00:34:36,512 --> 00:34:39,369
sustainable. I love it. Okay. So, yeah, so

939
00:34:39,369 --> 00:34:41,849
also with cars, you know, like, vintage cars

940
00:34:41,849 --> 00:34:43,150
are in a way sustainable.

941
00:34:43,769 --> 00:34:44,269
So

942
00:34:44,664 --> 00:34:47,244
there's a lot of angles and the common

943
00:34:47,464 --> 00:34:48,605
the common denominator,

944
00:34:50,025 --> 00:34:50,684
should be,

945
00:34:52,505 --> 00:34:53,005
sustainability.

946
00:34:53,944 --> 00:34:56,025
Yeah. That's the word of the the word

947
00:34:56,025 --> 00:34:58,559
of the millennia, I guess. Exactly. From of

948
00:34:58,559 --> 00:35:00,559
us from from the environment standpoint, from the

949
00:35:00,559 --> 00:35:02,099
economy standpoint, because,

950
00:35:02,640 --> 00:35:03,300
you know,

951
00:35:04,239 --> 00:35:07,700
spending also, like, companies that they they overspend

952
00:35:07,840 --> 00:35:09,380
and they they they

953
00:35:10,155 --> 00:35:10,894
go bankrupt

954
00:35:11,835 --> 00:35:14,715
to find certain things that to develop certain

955
00:35:14,715 --> 00:35:16,715
things that they think are, you know, eco

956
00:35:16,715 --> 00:35:19,215
friendly and cool, but then they're not sustainable

957
00:35:19,355 --> 00:35:21,914
from the financial standpoint, would then the whole

958
00:35:21,914 --> 00:35:22,414
circle,

959
00:35:23,840 --> 00:35:25,380
is not is not really,

960
00:35:26,480 --> 00:35:28,179
it's it's not really reasonable.

961
00:35:29,199 --> 00:35:30,960
So I think, you know, we gotta look

962
00:35:30,960 --> 00:35:33,280
at all the angles, but not nothing is

963
00:35:33,280 --> 00:35:33,780
perfect.

964
00:35:34,719 --> 00:35:36,284
So where do you drive? I have I

965
00:35:36,284 --> 00:35:38,444
have a hydrogen fuel cell car, so probably

966
00:35:38,444 --> 00:35:40,764
the same car that your friend has. And

967
00:35:40,764 --> 00:35:42,684
then I also have a gasoline car for

968
00:35:42,684 --> 00:35:43,264
the family.

969
00:35:43,565 --> 00:35:44,065
And,

970
00:35:45,164 --> 00:35:45,565
so,

971
00:35:46,045 --> 00:35:46,545
yeah.

972
00:35:47,244 --> 00:35:49,644
That's great. Not an Italian car, though. Not

973
00:35:49,644 --> 00:35:50,784
an Italian car.

974
00:35:51,090 --> 00:35:53,090
Actually, no. My my wife has Italian car.

975
00:35:53,090 --> 00:35:55,410
Speed of sorrow, and she'll kill me. Yeah.

976
00:35:55,410 --> 00:35:57,670
She has a a vintage Fiat Spyder.

977
00:35:58,050 --> 00:35:58,550
So

978
00:35:59,010 --> 00:35:59,510
yeah.

979
00:36:00,530 --> 00:36:01,030
Beautiful.

980
00:36:01,410 --> 00:36:03,010
Yeah. Yeah. I drove it the other night

981
00:36:03,010 --> 00:36:05,090
because it was so hot, and I'll drive

982
00:36:05,090 --> 00:36:06,070
it in the evening.

983
00:36:06,934 --> 00:36:08,635
I'm glad she lets you drive it.

984
00:36:08,934 --> 00:36:10,795
Yeah. Yeah. Yeah. Sometimes.

985
00:36:11,574 --> 00:36:14,054
Tell people how they can find you and

986
00:36:14,054 --> 00:36:16,934
the company and if they have questions, the

987
00:36:16,934 --> 00:36:19,349
best way of an outreach. Yeah. We just

988
00:36:19,349 --> 00:36:21,369
launched today our new website, landytechnologies.com.

989
00:36:22,630 --> 00:36:24,389
Yeah. That's the website. If they have any

990
00:36:24,389 --> 00:36:26,170
question, there's info at landytechnologies.com,

991
00:36:27,349 --> 00:36:28,650
and then and,

992
00:36:29,109 --> 00:36:31,425
you know, you're welcome to you know, you're

993
00:36:31,425 --> 00:36:33,744
welcome here. Welcome. Any questions, if you have

994
00:36:33,744 --> 00:36:35,585
any questions, if you have any listener, like,

995
00:36:35,585 --> 00:36:37,925
you know, put them in touch with me,

996
00:36:38,065 --> 00:36:39,824
and, I'd be happy to,

997
00:36:40,465 --> 00:36:41,125
to answer

998
00:36:41,664 --> 00:36:42,724
all kinds of questions.

999
00:36:43,860 --> 00:36:46,420
We have an academy also that was founded

1000
00:36:46,420 --> 00:36:48,599
a long time ago in in Italy for

1001
00:36:48,820 --> 00:36:51,460
the eco mobility studies where we would have

1002
00:36:51,460 --> 00:36:51,960
classes

1003
00:36:52,579 --> 00:36:54,360
about really, eco mobility

1004
00:36:54,660 --> 00:36:56,655
in in general technology would have

1005
00:36:57,054 --> 00:36:59,775
trainings for for our product, but also, like,

1006
00:36:59,775 --> 00:37:01,614
classes for, you know, to learn about all

1007
00:37:01,614 --> 00:37:03,315
the different technologies. And,

1008
00:37:03,775 --> 00:37:06,494
since we established Lendi here in United States,

1009
00:37:06,494 --> 00:37:09,135
I've tried to make as many connections as

1010
00:37:09,135 --> 00:37:10,114
possible with

1011
00:37:10,539 --> 00:37:11,440
with universities.

1012
00:37:13,259 --> 00:37:15,420
We worked a little bit with UCLA in,

1013
00:37:16,139 --> 00:37:17,279
Institute of Environment.

1014
00:37:17,579 --> 00:37:19,519
The goal would be to really create curriculum,

1015
00:37:20,619 --> 00:37:21,119
for

1016
00:37:21,500 --> 00:37:23,519
the eco eco mobility studies,

1017
00:37:24,299 --> 00:37:26,159
whether if it's engineering or

1018
00:37:27,304 --> 00:37:27,804
or

1019
00:37:28,184 --> 00:37:29,005
something more,

1020
00:37:29,784 --> 00:37:31,644
you know, business or

1021
00:37:33,784 --> 00:37:35,005
but with with

1022
00:37:35,385 --> 00:37:36,924
with the ecomobility

1023
00:37:37,545 --> 00:37:38,424
as the main,

1024
00:37:38,824 --> 00:37:40,924
subject because I don't think there's anything

1025
00:37:41,280 --> 00:37:42,260
out there. So

1026
00:37:42,800 --> 00:37:44,660
Yeah. There are a lot of summer programs

1027
00:37:44,719 --> 00:37:46,340
in the US for kids,

1028
00:37:47,360 --> 00:37:50,000
elementary kids and junior high school kids to

1029
00:37:50,000 --> 00:37:52,640
go and learn all about science. My the

1030
00:37:52,640 --> 00:37:54,480
one I went to in Washington State was

1031
00:37:54,480 --> 00:37:56,865
called x, x, Operation Exploration.

1032
00:37:57,805 --> 00:37:59,644
And so we spent the summer doing all

1033
00:37:59,644 --> 00:38:01,805
sorts of projects and learning how things worked

1034
00:38:01,805 --> 00:38:03,485
and taking them apart and putting them together,

1035
00:38:03,485 --> 00:38:03,985
and

1036
00:38:04,285 --> 00:38:06,125
kids love learning about that stuff. And that's

1037
00:38:06,125 --> 00:38:08,449
like planting that seed early. You know? Exactly.

1038
00:38:08,449 --> 00:38:10,929
Exactly. So yeah. You know, little by little,

1039
00:38:10,929 --> 00:38:12,690
I think, you know, definitely the new generation

1040
00:38:12,690 --> 00:38:14,529
will will be more conscious about all of

1041
00:38:14,529 --> 00:38:16,210
this. Mhmm. And,

1042
00:38:17,969 --> 00:38:20,289
but yeah. No. Seriously. I mean, I'm always

1043
00:38:20,289 --> 00:38:22,309
available for questions and yeah.

1044
00:38:22,885 --> 00:38:24,644
Thank you so much for being on the

1045
00:38:24,644 --> 00:38:26,805
show. I really appreciate it. Thank you very

1046
00:38:26,805 --> 00:38:29,545
much. Yeah. And I know that this technology

1047
00:38:29,845 --> 00:38:31,845
can you can get down in the weeds

1048
00:38:31,845 --> 00:38:34,025
with it, but it's good to

1049
00:38:34,659 --> 00:38:36,980
just sort of put it into people's mind

1050
00:38:36,980 --> 00:38:39,719
to get it something to think about that,

1051
00:38:39,780 --> 00:38:42,739
you know, as they're purchasing their vehicles or

1052
00:38:42,739 --> 00:38:44,820
even thinking about what maybe they'll get for

1053
00:38:44,820 --> 00:38:45,719
their own children,

1054
00:38:46,179 --> 00:38:49,295
that that is something that will be in

1055
00:38:49,295 --> 00:38:51,234
the back of their mind planting the seed.

1056
00:38:51,534 --> 00:38:52,034
Exactly.

1057
00:38:52,574 --> 00:38:55,315
Exactly. Yeah. Thank you for listening, everybody.

1058
00:38:56,255 --> 00:38:59,315
Bye. Take care. Bye. Bye. Bye bye.

1059
00:39:02,280 --> 00:39:04,860
Rate, review, and subscribe to Hey Human Podcast

1060
00:39:04,920 --> 00:39:07,660
on Itunes or wherever you get your podcasts.

1061
00:39:07,880 --> 00:39:08,380
Thanks.

1062
00:39:08,680 --> 00:39:09,180
Bye.