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ETF Prime is hosted by Nature Ace,
President of Investment Advisory Firm,

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the ETF store. This program is
for informational purposes only,

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and does not constitute investment
advice. Investing in ETFs involves risk,

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including potential loss of principle.

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Any past performance figures discussed
or not necessarily indicative of future

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results. The ETF store is not affiliated
with Edy or any of its affiliates.

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Edy's participation in this program should
not be construed as an endorsement or

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indication by tify of the value of
any etf, store, product, or service.

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Visit ets store.com for more information.

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These days. We're all investors
trying to be smart with our money,

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despite our worst
impulses. But at iShares,

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we believe that deep down inside of
every investor is a better investor.

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One that's just waiting to be let out.

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Explore iShares ETFs and insights
and let your best investor out.

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Visit ishares.com for more information.

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Now it's time for ETF Prime,

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where we discuss everything you need to
know about exchange traded funds and the

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world of investing. Whether you're an
investing expert or just starting out,

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Nate will help you get up to date with
what's happening on Wall Street and show

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you how exchange traded funds can
help lower your investment costs,

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reduce your tax bill,

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and allow you to take advantage of
investment opportunities around the world.

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And now the host of ETF Prime, Nate Jue.

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All right. Joining me this
week will be John Suer,

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co-founder and president
of Innovator ETFs, who,

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I'll tell you what Innovator is
having quite the year so far.

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I show nearly three and a half billion
dollars has gone into their ETF lineup

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in 2022.

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They're now at nearly 9
billion in assets overall.

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And for those of you already
familiar, uh, with innovator,

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you probably already know the story here,

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which is innovator offers what
are called defined outcome

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ETFs or buffer ETFs. Uh,

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these are products that allow you to
gain exposure to various equity markets

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up to a certain cap, and then there's a
buffer to the downside. So, for example,

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they have an ETF that allows you
to get s and p 500 price exposure

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over the next year up to, say,

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a 15 or 20% cap,

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and then you're protected from
the first 15% to the downside.

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And as you can imagine,

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because of the market environment
we've been in this year,

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where the s and p 500, now down,

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what about 21% defined outcome ETFs

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are getting some more looks
from investors and advisors. Uh,

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so John and I are going to
dive into these ETFs this week.

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We'll talk about how they
work, the pros, the cons,

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and then we'll also spend a few minutes
discussing their most recent ETF launch,

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which this is interesting.

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It's a risk managed Tesla etf,

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so a single stock ETF that
has an upside cap and a, uh,

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downside buffer on the price
of Tesla stock. So, uh,

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look forward to discussing that. Also,

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joining me this week will be
Rich Kerner Senior ETF sales

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specialist at Touchstone Investments,

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who actually just entered the ETF
space back at the end of July. Uh,

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they now have four ETFs already, nearly
200 million in assets, by the way.

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And these are what I would call high
conviction, actively managed strategies.

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There's two equity ETFs
and two fixed income ETFs,

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all using the, uh,
transparent ETF wrapper.

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So Rich will give us the backstory
on why Touchstone enter the ETF space

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and how they're attempting
to differentiate here. I,

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I will say they have a unique model
where they're using subadvisors for their

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funds, so we'll certainly get into
that. Now, to start this week,

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really excited about this. I have
on the line with me, Roxanne Islam,

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who is associate director
of research at vfi,

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making her ETF prime debut,
by the way. And she will be a,

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uh, a regular contributor
moving forward. I,

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I think you're gonna find her
various areas of expertise to be, uh,

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rather intriguing and certainly
a nice addition to this podcast.

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So let's chat with Roxanne now.

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Now we're joined by the experts at vete,

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a new data analytics and thought
leadership company that is transforming

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financial services from an industry to
a community one relationship at a time.

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An.

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Area that I've been talking a
lot about is Bitcoin versus gold.

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So right now in the
environment that we're in, um,

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a lot of investors are concerned
over those rising rates.

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Roxanne, welcome to the podcast.

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Hi. Thank you. I'm really
excited to be here.

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Yeah. So look, we have a, uh, a
great topic to dive into this week.

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But before we do that,

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since some of our listeners may not be
familiar with you and your background,

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uh, just tell us a little
bit about yourself and,

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and your current role with tfi.

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Yeah, sure. So, um, great intro. We
already gave on me, Roxanne Islam,

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Associate Director of
research at tfi. Um, you know,

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my career in ETF started many
years ago at Wells Fargo.

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I worked in close end
fund and ETF research. Um,

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but then I sort of switched gears
and for probably six or seven years,

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I worked in Sufi equity research covering
individual stocks and transportation

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logistics and electric
vehicle industries at Staple.

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And it wasn't until last year in
2021 that I joined Bey through

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what was one delirium. And I
cover our thematic indexes,

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which include anything from Easys
to E-commerce to blockchain.

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And I really incorporate a lot of that
research from my early careers and look

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at those mega trends, macro
economic data, et cetera,

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while also doing some of that in depth
stock analysis on the constituent.

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Well, I certainly look forward to having
you as a regular contributor to, uh,

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ETF Prime. I I think we could
use a little more expertise,

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particularly in the thematic
space, which, uh, is clearly, uh,

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one of your areas of expertise.

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And that's actually where
we're going to look this week.

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So we're gonna look at two
thematic ETF categories that I,

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I find both of these pretty
interesting, those certainly different.

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So electric vehicles in crypto.
And what I like about this,

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we'll get into some details
on the categories themselves,

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but I think more importantly,

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you're gonna paint the picture for us
of how when investors are evaluating

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thematic ETFs,

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they really need to separate
the buzz from sort of the

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reality of the situation.

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Because investors may hear about certain
companies within a thematic category

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where there is a lot of media buzz
and hype, and investors get excited,

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they want to own these companies.

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But then when you actually look at the
reality of the situation in terms of what

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these thematic ETFs hold,

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the buzzy companies aren't always
there, right? So there can be this, uh,

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mismatch between what investors might
expect and what they're actually getting

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from thematic ETFs. I guess anything
you would add to that before we, uh,

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get into some detail here?

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Yeah, I mean, I'll just say that,
you know, it's Amatic ETFs. They've,

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they've been around for for years,

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but I think they just
really shot up around that

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20 20, 20 21 timeframe.

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And I think it's really important to
remember what was happening during that

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time period. Cause even though
it wasn't that long ago,

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it was just completely different
environment than what we're in right now.

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So that was when, you know, broader
equity markets were doing well,

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and we saw the emergence of all these
specs and stocks and crypto became

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really popular. So investors were
just becoming much more confident.

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They were attracted to these individual
stocks that were in the media or on

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Reddit, and they were returning these
massive amounts in short periods of time.

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And a lot of investors were maybe thinking
that they're buying the next Tesla or

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the next Amazon or the next Apple.

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And I think this sentiment sort of bled
over to thematic investing. You know,

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when I think about thematic investing,
it's not necessarily all about that high,

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the, that glamor, it's more than that.

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It's really investing in a long-term
trend that's based on any sort of shift

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in behavior or technology or
even regulations. And many,

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but not all of the holdings are individual
stocks and are growth oriented and

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higher risk reward stocks.

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So there is a bit of crossover
between some of these new stocks,

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hi, hyped up stocks and thematic
investing. But, you know,

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while there are some ETFs that, that
may even focus on these specific stocks,

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the majority of these, um, thematic
ETFs are built around indexes.

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And they have these revenue
streams, these market cap streams,

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trading streams that aren't typically
inclusive of these highly volatile stocks.

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And I think that's where a lot
of that misalignment comes from.

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Okay,

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so that is the perfect jumping off point
because let's get into the electric

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vehicle category in particular,
which by the way, that is a, uh,

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a crowded space on the ETF side, and we
should probably talk about that as well.

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But you've previously
written about how, uh,

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there were a lot of new entrance into
the electric vehicle industry when you

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look back at 2020 in 2021. And
of course there was a lot of, uh,

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associated media attention as well.

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But then when you start looking
at index and ETF construction,

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those companies, uh, aren't always
there. So let's start there.

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Explain what's been going on in the
electric vehicle space in particular.

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Yeah, so I think this sector
is really interesting cuz you,

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you kind of have these two separate
stories happening at the same time,

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you know, particularly within
the passenger EV space,

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which I think is one of the, the
more interesting, more relatable, um,

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portions of the EV industry.
So first, you know,

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you have these new entrance startup
companies that are building these really

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cool high tech cars,

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and it all seems like they're
trying to catch up with Tesla,

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which has probably over 70,

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75% of the market share for battery
electric vehicles within the us.

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And then you also have
the legacy automakers.

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And these are the companies
like Ford Toyota, and they're,

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they're recognizing that regulations
around vehicle emissions are changing.

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So they're slowly attempting to shift
production from the standard internal

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combustion engine vehicle
to electric vehicles.

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So I think investors and,

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and consumers in general are more
excited about the new entrance story.

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At first, you know, not only were these
products really flashy in high tech,

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but then the stocks were extremely
exciting. Um, and you know,

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a lot of these companies, they could
eventually be big players in the space,

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but you know, right now it's still
extremely early. And, you know, honestly,

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it's not easy building an easy,
it's, it's a very high tech,

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large expensive product. And then you
combine that with supply chain issues.

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And many of these, uh, new
entrants that you see in the space,

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they haven't even really started
production or hit revenue yet.

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So that's sort of the reality
of the EV space in general.

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A lot of new entrances and some seem very
promising, but not much concrete yet.

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It's, it's mostly based around Tesla.
And then you have the legacy automakers,

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and then you have this recording
industries like the batteries and charging

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infrastructure. So when
you look at EV ETFs,

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they actually end up reflecting that
market and not really those smaller

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high risk stocks that may get some of
that disproportionate media attention.

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Um, you know, when you look at these ETFs,

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most are built around these
rules based indexes. Um,

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they actually end up sort of hedging
that exposure to some of those smaller,

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more volatile stocks. Um, you know, for
example, there's revenue restrictions.

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And as I was saying,

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a lot of these companies haven't even
hit production or revenue yet. Um,

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00:12:03,240 --> 00:12:03,880
and then, you know,

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maybe even easier to understand
there's market cap restrictions.

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So I'll give a few examples.

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00:12:08,320 --> 00:12:12,840
So when you're looking at
ETFs like C A R D or D R I V,

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those are both EV indexes,
they both follow, uh, sorry,

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both EV et ts they both follow
indexes that have minimum market cap

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waitings of I believe 500 million.

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But you're eliminating a lot of
these smaller EV companies like, um,

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electro mechanica for instance,
tickers, So l o um, for instance,

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00:12:31,800 --> 00:12:35,200
that only has like 150 million market
cap and just starting to go into

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00:12:35,200 --> 00:12:38,400
production. So companies
like that are sort of,

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they're either not present in the
index cuz maybe they cap the index at a

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00:12:43,160 --> 00:12:46,160
hundred or if you're looking
at some of these more, um,

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cohesive ETFs indexes,
like the ETF id R v,

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they have a slightly lower market cap
restriction, 300 million I believe.

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So you do see a lot of the
smaller EV stocks in them,

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but even then you were looking
at a market cap weighted index,

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00:13:01,680 --> 00:13:03,160
market cap weighted etf.

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00:13:03,220 --> 00:13:08,040
And so the weights you have there are
well below 1% for, for that sort of stock.

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00:13:08,370 --> 00:13:11,960
So I think that there's some
disconnect between what you'd expect,

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00:13:12,220 --> 00:13:15,480
the stocks that are getting the
media attention and reality.

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00:13:15,480 --> 00:13:18,680
And that's why it's really important to
know the theme you're trying to capture

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00:13:19,150 --> 00:13:21,880
versus what's actually inside your etf.

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I can hear your colleagues, uh,

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00:13:24,480 --> 00:13:27,160
Todd Rosen blue's voice in
the back of my head saying,

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You have to look under the hood,

224
00:13:28,680 --> 00:13:32,400
which of course is perfect
looking at electric vehicle ETFs,

225
00:13:32,400 --> 00:13:35,920
but it's amazing like the tickers
that, uh, you, you just threw out.

226
00:13:35,920 --> 00:13:40,720
So cars C A R Z, that's the first
trust. NASDAQ Global Auto Index etf,

227
00:13:40,810 --> 00:13:45,800
um, iDrive, I D R V, that's the
iShare self-driving EV and tech etf.

228
00:13:45,950 --> 00:13:49,640
I mean, I could go on here. Global
X has one, which is D R I V.

229
00:13:50,320 --> 00:13:54,080
Fidelity has one FD r v simplify, uh,

230
00:13:54,270 --> 00:13:59,240
Spider Crane shares, uh, Smart
ETFs, there's a smart etf,

231
00:13:59,240 --> 00:14:02,920
smart Transportation and
Technology etf, ticker Moto M oto,

232
00:14:03,170 --> 00:14:07,240
Capital Link NextGen Vehicles
and Technology etf. I mean,

233
00:14:07,240 --> 00:14:09,680
there's a lot of products out here. What,

234
00:14:09,680 --> 00:14:14,680
one thing I'm curious about as you went
into some detail there, do you view, um,

235
00:14:14,770 --> 00:14:19,360
battery tech ETFs as a
decent proxy for playing the

236
00:14:19,600 --> 00:14:22,640
electric vehicle space?
I, I ask only because, uh,

237
00:14:22,640 --> 00:14:27,200
obviously battery technology is such a
critical factor in electric vehicles and

238
00:14:27,200 --> 00:14:31,000
we have seen some ETFs come to market
over the past few years. So like I,

239
00:14:31,000 --> 00:14:33,760
I think of the global x
lithium and battery tech etf,

240
00:14:33,910 --> 00:14:37,880
L I t Amplify has a lithium
and battery tech etf, ticker,

241
00:14:37,880 --> 00:14:41,080
B A T T A, Wisdom Tree, W B A T.

242
00:14:41,210 --> 00:14:44,600
Do you view those as a decent
proxy for electric vehicles?

243
00:14:45,970 --> 00:14:48,280
So I think it's a little tough to answer,

244
00:14:48,280 --> 00:14:52,400
I think somewhat because if you
look at these battery tech ETFs, um,

245
00:14:52,400 --> 00:14:56,800
there's actually a lot of crossover
between the holdings because these EV ETFs

246
00:14:56,800 --> 00:15:00,560
do hold supporting industries like
batteries, infrastructure, et cetera. Um,

247
00:15:00,560 --> 00:15:03,240
and if you look at the correlations,
they've actually performed,

248
00:15:03,700 --> 00:15:08,120
I'd say about 0.7 to 0.8, um,
correlation. So it's pretty high.

249
00:15:08,650 --> 00:15:12,480
Um, but there are some key
differences. For instance,

250
00:15:12,480 --> 00:15:16,880
when you're looking at these battery tech
ETFs, they do have higher exposure to,

251
00:15:16,880 --> 00:15:20,440
to places like China. You know, a
lot of the materials being mined are,

252
00:15:20,440 --> 00:15:23,400
are not from the us Um, and you know,

253
00:15:23,400 --> 00:15:27,200
also you do have that exposure to
materials to commodities, which has done,

254
00:15:27,350 --> 00:15:31,400
done a bit better than some of
the the other sectors, um, of,

255
00:15:31,400 --> 00:15:34,800
of the s and p for instance. So when
you look at the battery tech ETFs,

256
00:15:34,800 --> 00:15:39,080
it looks like some of them actually
outperforms, um, the EV stocks, uh,

257
00:15:39,150 --> 00:15:42,680
year to date at least. So, so it it's
pretty interesting cuz yes, you're right,

258
00:15:42,680 --> 00:15:44,840
you can't have an EV
without the battery. That's,

259
00:15:44,840 --> 00:15:47,520
that's basically what makes
it an electric vehicle. Um,

260
00:15:47,520 --> 00:15:51,080
but I think there are some key differences
that could possibly have the two

261
00:15:51,080 --> 00:15:52,040
diverge in the future.

262
00:15:52,060 --> 00:15:54,480
You, you, uh, briefly
mentioned performance there.

263
00:15:54,480 --> 00:15:57,600
If we put aside the very important need
to obviously look under the hood of,

264
00:15:57,600 --> 00:15:58,840
of all of these ETFs,

265
00:15:59,010 --> 00:16:03,080
do you have any thoughts on the broader
market environment around, uh, the,

266
00:16:03,080 --> 00:16:05,800
the EV or, or battery
tech category? Because I,

267
00:16:05,800 --> 00:16:09,880
I look at the performance of electric
vehicle ETFs and battery tech ETFs,

268
00:16:09,950 --> 00:16:14,920
many of these are down fairly
significantly more than the s and p 500.

269
00:16:15,010 --> 00:16:18,000
So do you think this is
the same story as with, uh,

270
00:16:18,000 --> 00:16:22,240
sort of the broader disruptive
tech category overall high
growth stocks where we

271
00:16:22,240 --> 00:16:25,400
have higher interest rates
just punishing everything?

272
00:16:25,400 --> 00:16:26,920
Or do you think there's more to it here?

273
00:16:27,430 --> 00:16:31,720
Yeah, I mean, I think a lot of it
is that these are higher growth, um,

274
00:16:31,910 --> 00:16:35,320
sort of disruptive tech
oriented stocks inside.

275
00:16:35,690 --> 00:16:39,840
So you do see a lot of that negative
market sentiment, especially now.

276
00:16:40,220 --> 00:16:45,200
But I do think there's a key
difference between the EV space and

277
00:16:45,200 --> 00:16:46,560
some of the other thematic spaces.

278
00:16:46,870 --> 00:16:51,840
I think the EV space is actually
sort of as concrete as you can get

279
00:16:51,920 --> 00:16:55,680
when you come to systematic idea
because we do know that there are these

280
00:16:55,680 --> 00:16:59,200
regulations coming into pipeline,
some as soon as 2030, um,

281
00:16:59,200 --> 00:17:03,040
and not just within the US globally
that we need to switch to these cleaner

282
00:17:03,280 --> 00:17:06,480
emission vehicles. So electric
vehicles are happening.

283
00:17:06,480 --> 00:17:10,200
It's just a question of how do you
capture that, how it materialize?

284
00:17:10,200 --> 00:17:14,400
Will it materialize through these legacy
automakers will materialize through

285
00:17:14,400 --> 00:17:16,960
these new entrance or will Tesla just, uh,

286
00:17:17,310 --> 00:17:21,240
hold that market share in the future?
So I think that's the real question,

287
00:17:21,240 --> 00:17:24,000
is really how to capture it. And I
think that's sort of the beauty of,

288
00:17:24,000 --> 00:17:27,560
of an ETF is it can sort of
diversify away some of that single,

289
00:17:27,670 --> 00:17:31,680
single stock risk that you get when
you're trying to find the next Tesla out

290
00:17:31,680 --> 00:17:32,100
there.

291
00:17:32,100 --> 00:17:35,120
One thing I'm always curious
about, you look at this category,

292
00:17:35,120 --> 00:17:39,960
I I I mentioned earlier, there's a lot
of competition here. When you look at a,

293
00:17:39,990 --> 00:17:44,080
a thematic ETF segment like this and
you see so many products out there,

294
00:17:44,270 --> 00:17:46,920
what in your mind is
the recipe for success?

295
00:17:46,920 --> 00:17:49,560
What do you think determines
the winner's longer term here?

296
00:17:50,930 --> 00:17:54,440
Um, so you know a lot, you're right,
there's a lot of these ETFs out there.

297
00:17:54,440 --> 00:17:58,000
A lot of them look very similar. A lot
of them perform very similarly. Um,

298
00:17:58,000 --> 00:18:01,560
I think it's key to remember that a
lot of these scenes, not just EVs,

299
00:18:01,560 --> 00:18:05,120
but they're in their early stages,
they're constantly evolving, evolving.

300
00:18:05,450 --> 00:18:10,280
So you have to build an index or
ETF that's broad enough to encompass

301
00:18:10,280 --> 00:18:14,480
that theme and account for how that
theme will change. Um, for instance,

302
00:18:14,480 --> 00:18:15,840
I'll just use EV for example.

303
00:18:15,840 --> 00:18:20,160
There's a difference between electric
and autonomous vehicles and I don't think

304
00:18:20,160 --> 00:18:22,200
many people really really realize that.

305
00:18:22,200 --> 00:18:25,280
So there's not really yet any
fully autonomous vehicles,

306
00:18:25,280 --> 00:18:26,880
but there are some in the works.

307
00:18:26,880 --> 00:18:30,720
There's also electric vehicles
beyond cars and trucks.

308
00:18:30,720 --> 00:18:33,640
There's electric aircraft,
there's electric passenger drones,

309
00:18:33,640 --> 00:18:36,720
and there's actually already several
public companies in that space.

310
00:18:36,970 --> 00:18:41,360
So you have to sort of anticipate all
this and, and build this into the index,

311
00:18:41,360 --> 00:18:42,240
into the etf.

312
00:18:42,240 --> 00:18:46,440
Otherwise you're looking at constant
methodology or strategy changes and you

313
00:18:46,440 --> 00:18:48,760
have too many of those,
not necessarily good thing.

314
00:18:49,060 --> 00:18:52,960
And I think on the other hand, you also
have to worry about being too broad,

315
00:18:52,960 --> 00:18:55,600
especially Andy's market pathway indexes.

316
00:18:55,600 --> 00:18:59,920
Cuz otherwise you end up having something
really similar to the NASDAQ 100.

317
00:19:00,530 --> 00:19:02,480
Clearly your area of expertise,

318
00:19:02,480 --> 00:19:06,880
which I think you're demonstrating very
well here today is, is thematics. I,

319
00:19:06,880 --> 00:19:08,680
I'm just curious. Well, you know, look,

320
00:19:08,680 --> 00:19:12,920
we're not here to dispense investment
advice, uh, you know, on this podcast,

321
00:19:12,920 --> 00:19:14,800
everybody do your own hor uh, homework,

322
00:19:14,800 --> 00:19:19,440
but how do you view thematic ETFs in the
context of a portfolio overall? Like,

323
00:19:19,440 --> 00:19:22,640
like how do you think investors
should use thematic ETFs?

324
00:19:23,230 --> 00:19:25,960
Yeah, so I think we touched on this
a little bit earlier, but you know,

325
00:19:25,960 --> 00:19:29,360
a lot of these are a higher growth,
higher risk reward investment.

326
00:19:29,610 --> 00:19:31,160
So for most investors,

327
00:19:31,160 --> 00:19:35,640
they should be a smaller portion of the
portfolio use maybe as a supplement to

328
00:19:35,640 --> 00:19:39,200
broader core holdings. Um,
alternative. Alternatively,

329
00:19:39,200 --> 00:19:43,040
I think there are certain spaces, um,
that could be used as sector replacements,

330
00:19:43,040 --> 00:19:47,200
like easy ETFs, for instance, could
replace an automotive etf. But you know,

331
00:19:47,200 --> 00:19:50,800
in general, these aren't going to be your,
your core holdings in your portfolio,

332
00:19:50,800 --> 00:19:53,920
right? These are just, these are gonna
supplement some of your, your broader.

333
00:19:53,920 --> 00:19:55,520
Holdings. Yes, well said. You,

334
00:19:55,520 --> 00:19:58,920
you have the core and then you can add
a little spice to it with thematic ETFs.

335
00:19:58,920 --> 00:20:01,840
Yep. Um, alright, so a few
minutes left. Let's, uh,

336
00:20:01,840 --> 00:20:04,960
quickly pivot here to one of
my favorite topics, crypto and,

337
00:20:04,960 --> 00:20:09,440
and blockchain ETFs, which is another
very crowded, uh, category by the way.

338
00:20:09,850 --> 00:20:10,760
Um, I,

339
00:20:11,000 --> 00:20:14,920
I guess broadly maybe using the same
type of lens you just used for electric

340
00:20:14,920 --> 00:20:15,750
vehicles, I mean,

341
00:20:15,750 --> 00:20:20,080
what are a few key
considerations investors should
be aware of of here as you

342
00:20:20,080 --> 00:20:20,913
look at this space?

343
00:20:21,430 --> 00:20:25,720
Yeah, so a lot of similarities to draw
between the two spaces actually. Um,

344
00:20:25,790 --> 00:20:29,600
it's important to remember this
sector is also sell very new. Um,

345
00:20:29,600 --> 00:20:32,720
if you think about Bitcoin itself,
it's been around, you know,

346
00:20:32,720 --> 00:20:34,200
less than 15 years at this point.

347
00:20:34,420 --> 00:20:37,640
And some of these crypto and
blockchain equity companies,

348
00:20:37,640 --> 00:20:39,400
they've only been around
for a couple of years.

349
00:20:39,860 --> 00:20:44,760
And I think over the past
couple of years when we saw, um,

350
00:20:44,760 --> 00:20:46,080
you know, the market outperform,

351
00:20:46,080 --> 00:20:49,440
this was a segment that was
largely sentiment based.

352
00:20:49,440 --> 00:20:53,440
And I think now there's actually a
shift and there's a lot happening in the

353
00:20:53,680 --> 00:20:55,600
pipelines. Um, you know,
a lot of regulations,

354
00:20:55,600 --> 00:20:59,920
a lot of institutional adoption that sort
of makes the industry more established

355
00:20:59,920 --> 00:21:04,040
and more legitimate. So I don't think
it's really, um, you know, run its course.

356
00:21:04,040 --> 00:21:08,160
I think there's still a lot of room
for it to run. But, uh, you know,

357
00:21:08,160 --> 00:21:11,760
regardless, I think it's another
important area for investors to do,

358
00:21:11,760 --> 00:21:14,920
do diligence then and really
understand what you're investing in.

359
00:21:14,920 --> 00:21:18,720
And so I talk about this a lot,
but there's a ton of different, um,

360
00:21:18,750 --> 00:21:21,800
blockchain crypto ETFs. So for example,

361
00:21:21,800 --> 00:21:25,280
if you're an investor that really just
wants to track the price of Bitcoin

362
00:21:25,280 --> 00:21:29,280
through an ETF product, they would use
something like the itto, which is a,

363
00:21:29,280 --> 00:21:33,280
a futures based etf, which with
a high correlation to Bitcoin.

364
00:21:33,340 --> 00:21:34,840
But then on the thematic side,

365
00:21:34,840 --> 00:21:39,800
you have blockchain and equi crypto
equity ETFs like, uh, D L K and,

366
00:21:39,800 --> 00:21:44,360
and S A T O, which hold companies
that support this whole ecosystem.

367
00:21:44,420 --> 00:21:47,840
And with that, you're getting some
exposure to the Bitcoin prices,

368
00:21:47,840 --> 00:21:51,960
but it's similar to the concept of ED
ETFs where you're actually trying to

369
00:21:51,960 --> 00:21:52,793
capture a shift.

370
00:21:52,860 --> 00:21:56,920
And with EVs it's that shift from the
traditional automobile electric cars.

371
00:21:57,180 --> 00:21:58,680
But with watching ETFs,

372
00:21:58,680 --> 00:22:02,680
you're mostly investing in that shift in
financial markets and maybe that shift

373
00:22:02,680 --> 00:22:06,840
from internet to web three. Um, so I
think it's just important to remember,

374
00:22:06,840 --> 00:22:11,360
like some of these popular blockchain ETF
can also get pretty broad and it's not

375
00:22:11,360 --> 00:22:14,840
necessarily a bad thing. I think it
depends on what you're really looking for,

376
00:22:14,840 --> 00:22:17,040
what you're trying to
invest in. As I was saying,

377
00:22:17,140 --> 00:22:22,040
you have some like LCN and BL
KC and those sort of extent

378
00:22:22,040 --> 00:22:26,880
that that market to some of those
blockchain adopters and enablers.

379
00:22:26,880 --> 00:22:31,440
And there you sort of get more of an
exposure to those diversified tech

380
00:22:31,440 --> 00:22:34,280
companies. And like I said,
not necessarily a bad thing,

381
00:22:34,280 --> 00:22:38,040
you just have to make sure that what
you're investing in lines up with your

382
00:22:38,040 --> 00:22:38,873
expectations.

383
00:22:39,310 --> 00:22:43,920
Well, Roxanne, absolutely fantastic
perspective this week. Certainly, uh,

384
00:22:43,920 --> 00:22:46,280
look forward to having you regularly
contribute on this podcast.

385
00:22:46,680 --> 00:22:48,080
Thank you for joining me.

386
00:22:48,470 --> 00:22:50,360
Yeah, thank you so much.
I had a great time.

387
00:22:50,550 --> 00:22:55,520
That was Roxanne Islam, Associate
Director of research at Vet five.

388
00:22:56,330 --> 00:23:01,260
This week's episode is brought to you
by Goldman Sachs Asset Management ETFs,

389
00:23:01,380 --> 00:23:05,500
Smart Investments Made
Simple Learn more at GSA

390
00:23:05,580 --> 00:23:09,740
m.com/etfs. ALPS distributor Inc.

391
00:23:09,740 --> 00:23:12,620
Is the distributor of the
Goldman Sachs ETF funds.

392
00:23:39,790 --> 00:23:42,060
My next guest is John Souther,

393
00:23:42,060 --> 00:23:45,400
co-founder and president
of Innovator ETFs,

394
00:23:45,460 --> 00:23:50,280
who currently offers nearly
90 ETFs about 9 billion

395
00:23:50,810 --> 00:23:51,720
in assets.

396
00:23:52,150 --> 00:23:57,120
This for an issuer whose first product
only launched in August of 2018.

397
00:23:57,430 --> 00:24:00,240
Pretty impressive. And you look this year,

398
00:24:00,720 --> 00:24:04,960
their lineup has taken in close to
three and a half billion dollars in new

399
00:24:04,960 --> 00:24:06,520
money. Now, of course,

400
00:24:06,520 --> 00:24:11,160
innovator pioneer the defined
outcome etf, uh, category,

401
00:24:11,660 --> 00:24:16,040
and they've continued to innovate
here, uh, pun intended. So for example,

402
00:24:16,310 --> 00:24:20,560
they recently launched the
Innovator Hedge Tesla Strategy

403
00:24:20,900 --> 00:24:24,400
etf, ticker tsl h This is a, uh,

404
00:24:24,400 --> 00:24:27,320
risk managed single stock etf. Uh,

405
00:24:27,320 --> 00:24:31,960
they offer a number of other risk managed
products as well, including on the,

406
00:24:31,960 --> 00:24:36,920
uh, bond side. And I now have, uh,
John on the line with me from Chicago.

407
00:24:37,350 --> 00:24:39,400
John, it's a pleasure.
Welcome to the podcast.

408
00:24:40,640 --> 00:24:43,600
Nate. Thanks Nate. Uh, happy to
be here today. Thank you. All.

409
00:24:43,600 --> 00:24:47,720
Right. So look, I know, uh, nobody
likes to see the market go down,

410
00:24:47,720 --> 00:24:49,040
but if we're being honest,

411
00:24:49,040 --> 00:24:53,520
this has to be just the type of
environment innovators been waiting for,

412
00:24:53,520 --> 00:24:58,200
where I I feel like your product lineup
can really shine. And as I mentioned,

413
00:24:58,200 --> 00:25:02,440
I mean nearly three and a half billion
dollars into the Innovator ETF lineup

414
00:25:02,440 --> 00:25:03,520
this year. I,

415
00:25:03,520 --> 00:25:07,560
I have to assume it's been at least a
little bit easier to find an audience this

416
00:25:07,560 --> 00:25:10,520
year now that everything's not just,
uh, going up in a straight line.

417
00:25:11,670 --> 00:25:16,320
Yeah, that's, yeah, that's exactly right,
Nate. I, it's, um, I, you know, you,

418
00:25:16,320 --> 00:25:21,320
you hate to capitalize on, on, you
know, scary times in the market. Um,

419
00:25:21,320 --> 00:25:24,080
but you gotta remember, you know, when
we first launched these, as you said,

420
00:25:24,080 --> 00:25:28,880
it was in August of 2018, and that was
at a very different time. You know,

421
00:25:28,880 --> 00:25:32,200
we were on a 10 year bull
market and, you know,

422
00:25:32,200 --> 00:25:35,880
the thought of a a defensive
type product was, you know,

423
00:25:35,880 --> 00:25:38,240
at that time fell a lot
of deaf ears. And, uh,

424
00:25:38,240 --> 00:25:41,560
volatility was at an all
time low. And, um, you know,

425
00:25:41,560 --> 00:25:46,520
so our caps were lower as a result,
and, uh, rates were down low, so it,

426
00:25:46,610 --> 00:25:48,880
uh, caps were lower. And so, you know, we,

427
00:25:48,880 --> 00:25:52,360
we launched the products into
a really tough environment for,

428
00:25:52,360 --> 00:25:56,520
for protection and, and, and downside
buffers and, and that type of thing.

429
00:25:56,520 --> 00:26:01,200
And so, um, yeah, we had to lay the
groundwork and it finally, um, you know,

430
00:26:01,200 --> 00:26:04,800
the <laugh> the market
cooperated, uh, if you will, uh,

431
00:26:04,800 --> 00:26:06,680
in the last last year for sure.

432
00:26:06,800 --> 00:26:09,480
Well, and just to give listeners
a data point, I mean, I,

433
00:26:09,480 --> 00:26:13,320
I feel like innovator has been, you
know, pretty successful from the get go,

434
00:26:13,320 --> 00:26:16,320
but that three and a half billion
in inflows so far this year,

435
00:26:16,320 --> 00:26:19,240
that's more than doubled
your previous best year.

436
00:26:19,240 --> 00:26:23,680
So I show in 2020 and 2021, both
of those you took in around 1.4,

437
00:26:23,680 --> 00:26:28,160
1.5 billion. So I, I think it
shows that acceleration there. Um,

438
00:26:28,270 --> 00:26:32,200
John, we're gonna get into some of
your, uh, ETFs obviously in more detail,

439
00:26:32,200 --> 00:26:35,960
but I do want to take a quick step back
here because I'm guessing some of our

440
00:26:35,960 --> 00:26:40,400
listeners might not be aware that
you actually co-founded Power Shares,

441
00:26:40,680 --> 00:26:45,560
which of course is now under the Invesco
brand fourth largest ETF issue. Again,

442
00:26:45,560 --> 00:26:48,840
I don't wanna get off track here, but
I, I always love a little ETF history.

443
00:26:49,060 --> 00:26:51,640
Can you just tell us a a
bit about that experience,

444
00:26:51,640 --> 00:26:55,400
maybe how you got involved with Power
Shares and what that ride was like?

445
00:26:56,230 --> 00:27:01,040
Yeah, yeah, it was, um, it was a
different world back then. Um, you know,

446
00:27:01,040 --> 00:27:05,280
I I would say, you know, the,
the biggest difference is,

447
00:27:05,280 --> 00:27:08,480
is people didn't even really know
what an ETF was. And those, that,

448
00:27:08,550 --> 00:27:12,480
that did understand 'em back in the
early two thousands, they were, are,

449
00:27:12,480 --> 00:27:15,840
were aware of 'em. They didn't really
understand how they worked. So, uh,

450
00:27:15,840 --> 00:27:17,720
so yeah, it was a really exciting time. I,

451
00:27:17,720 --> 00:27:21,920
I barely knew what an ETF was
back then myself. But, um,

452
00:27:22,380 --> 00:27:25,720
you know, and what I think what
we were trying to do when we,

453
00:27:25,720 --> 00:27:28,840
when we started Power
Shares was I, I, you know,

454
00:27:28,840 --> 00:27:32,640
my background had been
quantitative analysis and, uh,

455
00:27:32,640 --> 00:27:36,640
trying to pick stocks through, through,
uh, you know, computer algorithms,

456
00:27:36,640 --> 00:27:40,240
that type of thing. And so we,
we thought, you know, what, if,

457
00:27:40,240 --> 00:27:43,680
if we're gonna select stocks or
try to outperform the market, why,

458
00:27:44,300 --> 00:27:47,040
why would you put that
into a mutual fund rapper?

459
00:27:47,300 --> 00:27:51,800
Why not try to put that into an ETF
wrapper? And, and like I said, back then,

460
00:27:51,800 --> 00:27:53,880
I didn't even really have
a full appreciation of,

461
00:27:53,890 --> 00:27:58,600
of what the ETF wrapper
did or provided. Um, and,

462
00:27:58,600 --> 00:28:01,160
and really the primary thing that, uh,

463
00:28:01,500 --> 00:28:05,960
the ETF wrapper provides is not only
liquidity and that type of thing,

464
00:28:05,960 --> 00:28:10,680
but it also, uh, allows you to,
to tax manage the funds, uh,

465
00:28:10,680 --> 00:28:15,560
very well. And so, you know,
we, you know, PowerShares, we,

466
00:28:15,560 --> 00:28:20,480
we never paid to cap gain distribution
for any of our products or any of our

467
00:28:20,670 --> 00:28:25,560
ETFs, uh, for, for decades and or
a decade at least until I left.

468
00:28:25,560 --> 00:28:27,960
But, um, and that's, you know,

469
00:28:27,960 --> 00:28:32,520
nothing to do with our savvy tax
management ability is just the,

470
00:28:32,700 --> 00:28:37,280
the in kind mechanism of
an ETF allows you to, um,

471
00:28:37,620 --> 00:28:42,120
you know, tax manage in a very efficient
way. So, so we were really, you know,

472
00:28:42,140 --> 00:28:45,800
the, the PowerShare story
was like, Hey, this has been,

473
00:28:45,800 --> 00:28:47,440
people are doing this in a mutual fund.

474
00:28:47,440 --> 00:28:52,120
Why wouldn't you at least consider
doing very similar things in,

475
00:28:52,120 --> 00:28:54,600
in an ETF rapper? And, you know, the,

476
00:28:54,600 --> 00:28:58,880
the SCC hadn't allowed actively
managed ETFs at the time,

477
00:28:59,260 --> 00:29:03,120
and so we, we kind of got
a little bit creative and,

478
00:29:03,120 --> 00:29:07,720
and basically made
indexes more like active

479
00:29:07,720 --> 00:29:09,320
management. We just said, Well, if,

480
00:29:09,320 --> 00:29:12,600
if an ETF is only allowed
to replicate an index,

481
00:29:12,600 --> 00:29:16,160
well then why wouldn't you just
make the index, you know, have,

482
00:29:16,160 --> 00:29:18,080
have a little different
goal for the index,

483
00:29:18,080 --> 00:29:22,160
and that's to try to outperform the
market or to, to manage a risk or to,

484
00:29:22,770 --> 00:29:26,360
uh, you know, maybe,
um, mitigate, you know,

485
00:29:26,360 --> 00:29:29,640
single stock exposure that are,
that's found in some indices that,

486
00:29:29,640 --> 00:29:33,400
that type of thing. So, um, so we
really sought to redefine what a,

487
00:29:33,630 --> 00:29:37,800
what an index was so that we
could replicate, um, you know,

488
00:29:38,020 --> 00:29:42,800
not just pure beta indexes, but
indexes that try to achieve something.

489
00:29:43,410 --> 00:29:46,560
Um, so yeah, it was a
fun ride and, uh, it was,

490
00:29:46,560 --> 00:29:50,920
it was fun to educate people on
what an ETF is, what it does. And,

491
00:29:51,650 --> 00:29:54,840
um, yeah, so it's, uh, it's
a very different world today,

492
00:29:54,840 --> 00:29:57,520
much more crowded space,
and, uh, as you know,

493
00:29:57,790 --> 00:30:02,360
everything under the sun seems like
it's been done, but, um, you know,

494
00:30:02,720 --> 00:30:07,680
creative people think of more ideas
all the time. So, um, so yeah,

495
00:30:07,680 --> 00:30:09,920
that's a little bit of the
background of, of Power Shares.

496
00:30:10,060 --> 00:30:14,040
And then how was it that you
came to co-found Innovator ETFs?

497
00:30:15,590 --> 00:30:19,560
Yeah, well, uh, you know, Bruce Bond and,
and I had started Power Shares, like,

498
00:30:19,560 --> 00:30:22,760
you know, like you said, back
in 2003. And, uh, you know, the,

499
00:30:22,760 --> 00:30:26,680
the running joke in the office is
that after we sold Power Shares, uh,

500
00:30:26,810 --> 00:30:30,520
Bruce's wife wanted him out of the
house. And so we added a, you know,

501
00:30:30,520 --> 00:30:34,880
had something for him to do.
But, um, we, you know, the, the,

502
00:30:34,880 --> 00:30:38,880
the more serious answer is that,
um, you know, I was, well, actually,

503
00:30:38,880 --> 00:30:43,680
I was pitched an insurance product
that had like a structured note

504
00:30:44,760 --> 00:30:46,920
embedded in it. So in other words, if it,

505
00:30:46,920 --> 00:30:49,960
the insurance product
allowed you as like a,

506
00:30:49,960 --> 00:30:54,760
basically a universal or a whole life
policy that allowed you to invest the

507
00:30:54,760 --> 00:30:57,480
assets of the insurance
policy in the market,

508
00:30:57,480 --> 00:31:02,120
but it also had downside
protection as well. And so,

509
00:31:02,450 --> 00:31:06,440
um, it's basically like a crediting
strategy in an et in a, I'm sorry, in a,

510
00:31:06,440 --> 00:31:10,400
in a life insurance rapper. And, and I,
you know, at the time I didn't really,

511
00:31:10,630 --> 00:31:14,080
I've never looked at an annuity
or, or structured note myself.

512
00:31:14,080 --> 00:31:16,000
And so I didn't have a, a ton of interest,

513
00:31:16,000 --> 00:31:19,280
but the insurance rapper
got me somewhat interested.

514
00:31:19,280 --> 00:31:24,040
And so I'd say similar to
Power Shares, you know, the,

515
00:31:24,040 --> 00:31:27,800
the question was like, Well,
you know, maybe we shouldn't,

516
00:31:27,800 --> 00:31:29,920
maybe this shouldn't be done
in a mutual fund wrapper.

517
00:31:29,920 --> 00:31:34,280
Maybe it should be done in an ETF
wrapper. And so a lot of the, the,

518
00:31:34,280 --> 00:31:38,200
the products that the insurance
and banks provide, you know, the,

519
00:31:38,200 --> 00:31:41,280
the question is, why hasn't
that been done in an ETFs and,

520
00:31:41,280 --> 00:31:45,400
and could it be done in an
etf? And so, um, so it was,

521
00:31:45,400 --> 00:31:48,200
it was a steep learning curve
for me and for, for all of us,

522
00:31:48,200 --> 00:31:51,640
just cuz I didn't have a ton
of derivatives experience and,

523
00:31:51,820 --> 00:31:56,160
and structured node and
annuity experience. And,
um, but, but that's what we,

524
00:31:56,160 --> 00:31:58,800
that's what we set out to do, is to, um,

525
00:31:59,130 --> 00:32:01,400
to bring a lot of the products that are,

526
00:32:01,400 --> 00:32:03,240
that are offered by insurance company and,

527
00:32:03,240 --> 00:32:08,160
and banks and put them in the
ETF wrapper. Um, you know, my,

528
00:32:08,160 --> 00:32:11,080
uh, my youngest daughter,
I have four daughters,

529
00:32:11,080 --> 00:32:16,040
and my youngest started
working at Chick-fil-A when
she was 14 years old. And,

530
00:32:16,040 --> 00:32:18,720
um, you know, I, I thought they had child,

531
00:32:18,720 --> 00:32:21,760
child labor laws to prevent that kind
of thing, but I was proud of her,

532
00:32:21,760 --> 00:32:26,560
of course, and she worked there for, for
many years. And, um, still to this day,

533
00:32:26,560 --> 00:32:30,720
her favorite restaurant is Chick-fil-A,
which is, you know, <laugh>,

534
00:32:30,720 --> 00:32:32,800
usually when you work at
a fast food restaurant,

535
00:32:32,800 --> 00:32:36,520
you never want to eat there again,
but sh she still loves it. So it's,

536
00:32:36,520 --> 00:32:40,600
it's the same thing, uh, it's
the same idea concept or the,

537
00:32:40,600 --> 00:32:43,800
the more I've done ETFs and now
I've done it for most of my career,

538
00:32:44,220 --> 00:32:48,120
the more I appreciate the,
the, the chassis or the,

539
00:32:48,120 --> 00:32:52,160
the vehicle itself and, and what
it provides. And so, you know,

540
00:32:52,160 --> 00:32:56,280
when compared to a, an insurance product
or a structured node, um, you know,

541
00:32:56,280 --> 00:33:00,040
what, what we've done is we've,
we've created liquidity, you know,

542
00:33:00,040 --> 00:33:04,720
in the product. Uh, many insurance
products and, and bank issue products are,

543
00:33:04,720 --> 00:33:06,800
are highly illiquid. And, um, you know,

544
00:33:06,800 --> 00:33:09,720
so we've added the intra day
liquidity of an etf. We've,

545
00:33:09,720 --> 00:33:14,480
we've added transparency. Um, and
then the, and then the tax piece,

546
00:33:14,480 --> 00:33:18,040
which I touched on before, um, which
I really can't state enough, is,

547
00:33:18,450 --> 00:33:21,480
is what we bring to bear. And, you
know, and the other thing too is you,

548
00:33:21,480 --> 00:33:25,920
you remove the counterparty risk or
the credit risk associated with the,

549
00:33:26,060 --> 00:33:28,680
the issuer of a, of a structured note.

550
00:33:28,680 --> 00:33:30,960
And so that's why we
were pretty excited to,

551
00:33:31,330 --> 00:33:34,320
to figure out if it could be
done in an etf. And, you know,

552
00:33:34,320 --> 00:33:38,120
the FCC was like scratching their head,
like, What are you guys trying to do?

553
00:33:38,120 --> 00:33:41,680
And, uh, so it took a little while
and, uh, but we were glad we,

554
00:33:41,770 --> 00:33:46,400
we took the effort and, and, and took
the time to, to figure it out and get it,

555
00:33:46,400 --> 00:33:50,080
get it, uh, approved, uh, and,
and out into the marketplace.

556
00:33:50,260 --> 00:33:50,800
All right.

557
00:33:50,800 --> 00:33:54,880
So the bread and butter of your ETF
lineup is obviously the defined outcome

558
00:33:55,110 --> 00:33:57,640
ETFs. And I've covered these
quite a bit on the podcast,

559
00:33:57,640 --> 00:34:00,640
but we do always have new
listeners joining us. So I,

560
00:34:00,640 --> 00:34:04,480
I thought it'd be good to have you just
explain how these work and any other

561
00:34:04,490 --> 00:34:08,000
nuances. And I'll, I'll give you
a specific series as an example.

562
00:34:08,370 --> 00:34:11,680
So let's use the October
series on the s and p 500,

563
00:34:11,680 --> 00:34:14,800
since these will be resetting soon.
Mm-hmm. <affirmative> and I'll,

564
00:34:14,800 --> 00:34:19,640
I'll just know there's the US
Equity Buffer etf, ticker B O C T,

565
00:34:19,770 --> 00:34:24,200
there's the US Equity
Power Buffer etf, P O C T,

566
00:34:24,500 --> 00:34:29,440
and then the, uh, US Equity
Ultra Buffer etf, ticker U O C T.

567
00:34:30,070 --> 00:34:32,560
Just walk us through the basic
design of these and, and,

568
00:34:32,560 --> 00:34:35,160
and how these work for somebody
who is unfamiliar with them.

569
00:34:35,710 --> 00:34:40,320
Yeah. At, you know, at, at the
highest level you can take it, it's,

570
00:34:40,390 --> 00:34:43,560
it's really straightforward. It's, it's
for the person that says, You know what?

571
00:34:43,560 --> 00:34:47,720
I, I do wanna stay invested in the market.
I know that's the right thing to do.

572
00:34:47,720 --> 00:34:50,200
I should, I should own stocks. And,

573
00:34:50,300 --> 00:34:55,160
but I'd also like to
maybe have some downside

574
00:34:55,670 --> 00:34:58,640
buffer or protection or, um,

575
00:34:58,710 --> 00:35:01,720
some type of risk
management on the downside,

576
00:35:01,720 --> 00:35:04,200
if the market does go down and I'm,

577
00:35:04,200 --> 00:35:08,280
I'm willing to give up something
for that, which is the upside,

578
00:35:08,280 --> 00:35:12,000
some of the upside. And so many
of our products, or most of them,

579
00:35:12,000 --> 00:35:14,720
I would say the vast
majority have have caps.

580
00:35:14,720 --> 00:35:17,000
And so it's for the person
that says, You know, what,

581
00:35:17,000 --> 00:35:21,480
if I could stay invested
in the s and p 500 etf,

582
00:35:22,060 --> 00:35:25,760
but have a 15% buffer, so
if the market goes down,

583
00:35:26,770 --> 00:35:29,960
uh, 15% or less, the,

584
00:35:30,140 --> 00:35:34,480
the fund will not go down at
all over a one year period.

585
00:35:34,480 --> 00:35:39,400
Most of our products are, they have these,
uh, what we call annual resets where,

586
00:35:39,810 --> 00:35:44,200
uh, they, they don't expire, but they,
they just reset every year. So if you're,

587
00:35:44,290 --> 00:35:49,080
if today, October, 2000 and,
or almost October, 2022,

588
00:35:49,080 --> 00:35:53,480
if you're saying a year from now, I,
I wanna stay invested in the s p 500,

589
00:35:53,620 --> 00:35:58,000
but I also, if I could buffer
the first 15% of losses,

590
00:35:58,690 --> 00:36:03,280
um, I'd be willing to,
to cap my upside, um,

591
00:36:03,810 --> 00:36:08,600
to, to obtain that. So like for
instance, for the, for the, the,

592
00:36:08,600 --> 00:36:12,480
so we have different buffer levels
as well. We have nine, 15, 30%.

593
00:36:12,480 --> 00:36:17,480
So for a 15% buffer, that means
you're protected for the first 15%,

594
00:36:17,480 --> 00:36:20,080
and then you participate
in losses. You, you're,

595
00:36:20,080 --> 00:36:24,800
you're willing to cap your
exposure to the s and p 500 at

596
00:36:25,160 --> 00:36:30,080
18%, or, or are the estimated
caps for, for, uh, October one.

597
00:36:30,570 --> 00:36:34,440
So, um, so if you're, if your mindset
is like, Well, I'm happy with,

598
00:36:34,570 --> 00:36:39,320
if I could get 18% return on
the market, that would be great.

599
00:36:39,780 --> 00:36:42,320
And, and I'm also willing to, uh,

600
00:36:42,580 --> 00:36:46,120
but for the benefit of
being cap myself at 18%,

601
00:36:46,150 --> 00:36:49,880
I also get a 15% buffer. So, um, you know,

602
00:36:50,130 --> 00:36:54,080
on a 9% buffer, so you're only,
you've protected for that first 9%,

603
00:36:54,080 --> 00:36:57,040
and then you have exposure to
the market. There's currently,

604
00:36:57,040 --> 00:37:00,440
there'll be a 26% cap roughly, um,

605
00:37:00,740 --> 00:37:04,840
for the October reset here.
So, um, so yeah, again,

606
00:37:04,840 --> 00:37:07,880
really high level it's, I, I, I
wanna stay, invest in the market.

607
00:37:07,880 --> 00:37:11,640
I know it's the right thing
to do, but, um, you know, I'm,

608
00:37:11,640 --> 00:37:15,560
I'm nervous and so I'd,
I'd want some type of, um,

609
00:37:16,240 --> 00:37:17,720
downside buffer built in,

610
00:37:18,300 --> 00:37:22,720
and I'm willing to cap my upside over a
one year period for that. And I think,

611
00:37:22,720 --> 00:37:26,560
you know, I think, I think investors like
the clarity of it all, like, you know,

612
00:37:26,560 --> 00:37:31,480
like, oh, a year from now, like, you
know, you're, you can kind of not,

613
00:37:31,480 --> 00:37:33,400
not make a bet, but make a, uh,

614
00:37:33,400 --> 00:37:37,880
express your opinion on what you think
the market could do. You know, if you're,

615
00:37:38,000 --> 00:37:39,800
if you're saying, Well, yeah, I think,

616
00:37:39,800 --> 00:37:44,560
I think the market being down between
zero and 15% is a, is a real possibility,

617
00:37:44,560 --> 00:37:47,560
then, then you can buy
our power buffer product.

618
00:37:47,560 --> 00:37:51,560
Or if you think the market
could be down 25% or 30%,

619
00:37:51,560 --> 00:37:56,200
then we have an ultra buffer that that
protects for the first 30%. So, uh,

620
00:37:56,200 --> 00:38:01,080
so it's a way for you to, in
effect, like tailor returns to what,

621
00:38:01,490 --> 00:38:05,880
uh, to meet your investment
risk and your, your, you know,

622
00:38:05,880 --> 00:38:09,880
your profile of what you wanna
achieve in your portfolio. So.

623
00:38:10,470 --> 00:38:12,680
Yeah, I thought that was
a high level. Yeah, no,

624
00:38:12,680 --> 00:38:13,720
I thought that was a good description.

625
00:38:13,720 --> 00:38:16,200
If I could just sort of restate
what you walked through.

626
00:38:16,450 --> 00:38:19,280
So investors can buy the upcoming, uh,

627
00:38:19,280 --> 00:38:23,880
October US Equity Power Buffer etf,
and if they buy that on day one,

628
00:38:23,880 --> 00:38:25,480
and we can talk a little
bit more about that,

629
00:38:25,490 --> 00:38:29,360
they're protected from the first
15% down move in the s and p 500.

630
00:38:29,610 --> 00:38:33,120
If the s and p 500 goes up, they're
gonna capture that up to a cap,

631
00:38:33,120 --> 00:38:36,520
which I believe you said was
a little over 15%. And I'll,

632
00:38:36,520 --> 00:38:38,040
I'll add that there are no dividends here.

633
00:38:38,040 --> 00:38:41,400
I think we should mention that the
fees, as I look at your ETF line,

634
00:38:41,400 --> 00:38:44,800
many of these are around,
excuse me, 79 basis points.

635
00:38:44,940 --> 00:38:49,920
And I'll also note that in terms
of the exposure itself that's

636
00:38:49,920 --> 00:38:54,680
being gained through what are called
flex options or flexible exchange

637
00:38:54,680 --> 00:38:57,880
options, um, is all that correct?
Anything you would add to that?

638
00:38:58,510 --> 00:39:00,640
Yeah, I didn't, I, Yeah, thanks Nate.

639
00:39:00,640 --> 00:39:03,800
I didn't really get under the hood as
much, but you're, you're exactly right.

640
00:39:03,800 --> 00:39:07,720
How do we do that? We,
we, we buy, um, it's,

641
00:39:07,720 --> 00:39:12,040
it's through a portfolio of, of flex
options, uh, that you mentioned. And so,

642
00:39:12,530 --> 00:39:17,120
um, and it's pretty straightforward.
It's a static portfolio of options that,

643
00:39:17,570 --> 00:39:22,560
um, basically you, you buy a, a
deep in the money call on on S P Y,

644
00:39:22,560 --> 00:39:26,120
which is the s and p 500 etf. Uh,

645
00:39:26,120 --> 00:39:28,920
so when you buy a deep in
the money call on on S P Y,

646
00:39:29,230 --> 00:39:32,320
that gives you one to one, uh,

647
00:39:32,870 --> 00:39:36,440
tracking of the market. And
so that's how we achieve that.

648
00:39:36,780 --> 00:39:40,760
And then we also, um, basically, um,

649
00:39:41,290 --> 00:39:44,520
we buy a put spread so that
that enables, you know,

650
00:39:44,520 --> 00:39:47,840
for the 15% buffer that that limits, uh,

651
00:39:48,160 --> 00:39:50,960
downside for that first
15%. So we're, so we,

652
00:39:50,960 --> 00:39:54,520
we buy that call option that deepen
the money, call on, on the spider,

653
00:39:54,600 --> 00:39:58,000
and then we, we, we buy
these, the put option to,

654
00:39:58,130 --> 00:40:01,920
to provide that protection
from zero to 15%.

655
00:40:02,470 --> 00:40:07,400
That option package costs
more than money that we

656
00:40:07,400 --> 00:40:09,760
have. And so if it's, you know, if
you have a hundred dollars to spend,

657
00:40:09,950 --> 00:40:12,920
that would cost you about $106. So,

658
00:40:13,050 --> 00:40:18,040
so we have to sell a call
option, uh, to finance that,

659
00:40:18,040 --> 00:40:22,440
and that's what, that's what sets
the cap. So I said on the 15% buffer,

660
00:40:22,440 --> 00:40:25,240
the the caps are looking
like they'll be about 18%.

661
00:40:25,580 --> 00:40:29,640
And so that's what selling that call
option is what capture performance.

662
00:40:29,640 --> 00:40:33,880
So you only participate up to that,
up to that cap. And, and like,

663
00:40:33,880 --> 00:40:37,360
like you mentioned, it's, it's generally
over a one year period. And then,

664
00:40:37,360 --> 00:40:41,880
you know, once you over the, after
the, the options expire a year later,

665
00:40:41,930 --> 00:40:45,640
nothing happens as far as, you know,
you don't have to sell the etf,

666
00:40:45,640 --> 00:40:49,800
you can just hold onto it. And then a
new options package is put in place with,

667
00:40:49,800 --> 00:40:54,520
with new caps and, um, that type of thing.
And all that happens in a, you know,

668
00:40:54,520 --> 00:40:56,360
tax efficient manner. Uh,

669
00:40:56,360 --> 00:40:59,800
you shouldn't expect any capital
game distributions in the product.

670
00:41:00,270 --> 00:41:02,200
John, uh, just a few minutes left here.

671
00:41:02,200 --> 00:41:05,400
I keep mentioning the point to
point aspect of these products. I,

672
00:41:05,400 --> 00:41:09,480
I always like to emphasize this, when,
when covering to defined outcome ETFs.

673
00:41:09,890 --> 00:41:13,400
Uh, I, I just think it's important
for investors to understand this,

674
00:41:13,400 --> 00:41:18,000
and I wanna reiterate that the initial
upside cap and downside buffer,

675
00:41:18,240 --> 00:41:23,240
those only apply if an investor
buys these products on day one.

676
00:41:23,320 --> 00:41:27,000
Otherwise, obviously with, uh,
moves up and down in the markets,

677
00:41:27,270 --> 00:41:30,880
that upside cap and downside
buffer will move as well. Um,

678
00:41:30,880 --> 00:41:32,480
is there anything that
you would add to that?

679
00:41:32,480 --> 00:41:35,800
I know innovator has built some
great tools on the website,

680
00:41:35,970 --> 00:41:39,960
so if somebody wants to go and look at
a particular ETF and see the remaining

681
00:41:39,960 --> 00:41:42,880
cap or, or buffer that's all out
there. Anything else you would add?

682
00:41:43,710 --> 00:41:45,240
Yeah, I, you know, the, the,

683
00:41:45,240 --> 00:41:48,800
I think the defined nature of these
products is really what helps sell them.

684
00:41:48,800 --> 00:41:53,560
You know, candidly, I think people like
to like, make that determination, Oh,

685
00:41:53,560 --> 00:41:58,000
a year from now I think, you know,
x, y or Z is gonna happen. And so,

686
00:41:58,410 --> 00:42:02,720
um, so yeah, you're exactly right. It's,
it's defined. And, um, you know, the,

687
00:42:02,720 --> 00:42:06,680
the way I always describe it
is when you buy a bond, um,

688
00:42:06,680 --> 00:42:08,000
the coupon doesn't change,

689
00:42:08,020 --> 00:42:12,640
but what you pay for that coupon
changes based on rates and,

690
00:42:12,700 --> 00:42:16,480
and, you know, other factors, it's
the same thing here. You, you,

691
00:42:16,480 --> 00:42:19,880
you know what you're gonna get at
the end of the outcome period, but,

692
00:42:19,940 --> 00:42:23,760
but what you pay for that
changes. And so it's, it's,

693
00:42:23,760 --> 00:42:27,880
it's very much just as defined the first
day of the outcome period as it is six

694
00:42:27,880 --> 00:42:31,080
months into the outcome period, you,
it's, it's not, not really any different.

695
00:42:31,080 --> 00:42:35,240
You're, you're just kind of getting
a, a, a stamp in time, but if,

696
00:42:35,240 --> 00:42:40,160
if you were to buy 1, 6, 3 months into
the outcome period, it's the same thing.

697
00:42:40,160 --> 00:42:40,520
You know,

698
00:42:40,520 --> 00:42:44,640
it's just a different price and you know
exactly where you're gonna end up. Uh,

699
00:42:44,640 --> 00:42:48,520
and so you're just paying something
different for that amount. Um, so,

700
00:42:48,540 --> 00:42:50,440
and you know, we, to your point, we,

701
00:42:50,440 --> 00:42:54,720
we thought people would generally just
buy them near or end at the end of the

702
00:42:54,720 --> 00:42:58,480
outcome periods, but, um, we've
really found people doing, you know,

703
00:42:58,480 --> 00:43:03,400
a lot of different things, trading them
in between. And, um, you know, so you,

704
00:43:03,400 --> 00:43:06,600
you, you have the flexibility.
We've, we've kind of created a,

705
00:43:06,790 --> 00:43:11,600
a secondary market, if you will, for
a, a structured note outcome, you.

706
00:43:11,600 --> 00:43:14,560
Know? Yeah. And I should note the
defined outcome products you offer,

707
00:43:14,560 --> 00:43:18,920
they span not only the s and p
500, uh, but also small caps,

708
00:43:19,020 --> 00:43:21,720
the nasdaq, you have a developed, uh,

709
00:43:21,720 --> 00:43:24,560
international and emerging market
equity products, and even a,

710
00:43:24,560 --> 00:43:28,080
a long term US treasury products.
Uh, but before I let you go,

711
00:43:28,080 --> 00:43:29,920
I have to ask you about
the most recent product,

712
00:43:29,920 --> 00:43:33,720
which is this new hedge
Tesla strategy etf,

713
00:43:34,580 --> 00:43:37,600
tsl H uh, as I'm sure
you're aware, the, uh,

714
00:43:37,600 --> 00:43:42,320
introduction of single stock ETFs is
probably one of the biggest ETF stories of

715
00:43:42,320 --> 00:43:46,000
2022. I, I think it might end up
at the top of the list in your etf.

716
00:43:46,000 --> 00:43:49,960
This offers exposure to the
price of Tesla up to a cap,

717
00:43:50,140 --> 00:43:55,040
and then it actually has a max loss,
so a floor of 10% each quarter,

718
00:43:55,380 --> 00:43:59,960
not including fees. Just briefly tell
us about this one. Why Tesla and how,

719
00:43:59,960 --> 00:44:01,160
how are you getting this exposure?

720
00:44:02,430 --> 00:44:05,840
Yeah, yeah. So like, it's, it's
again, pretty straightforward.

721
00:44:05,840 --> 00:44:08,080
This one's unique in that
it's actually a floor product.

722
00:44:08,080 --> 00:44:10,360
So most of ours are buffer
where you, you know,

723
00:44:10,360 --> 00:44:14,320
you're buffered for the first 15
or you know, 30%. This is actually,

724
00:44:14,320 --> 00:44:17,680
you cannot go down more than 10%, um,

725
00:44:17,930 --> 00:44:20,600
if you buy it at the beginning of the
outcome period, and it's quarterly. So,

726
00:44:20,770 --> 00:44:23,760
so again, yeah, it's like, like
many of our products, it's,

727
00:44:23,760 --> 00:44:28,120
it's for the person that says, You know
what? I, I wanna own, or I, I want to,

728
00:44:28,120 --> 00:44:30,920
you know, maintain exposure
to Tesla, but I don't think,

729
00:44:31,000 --> 00:44:33,240
think it's gonna have the, uh, you know,

730
00:44:33,240 --> 00:44:36,840
strato furic returns that
it has in the past, but, uh,

731
00:44:36,840 --> 00:44:40,800
I want to maintain some exposure
to it. And so, you know,

732
00:44:40,800 --> 00:44:43,640
you're basically putting
guardrails on that product and,

733
00:44:43,640 --> 00:44:47,040
and basically it's very simple.
It's how we do it, it's, it's, uh,

734
00:44:47,040 --> 00:44:51,720
it's treasuries, and then we buy,
um, you know, a call option to,

735
00:44:51,720 --> 00:44:54,880
to gain you that exposure and
then, uh, and sell the call option.

736
00:44:55,020 --> 00:44:59,800
And that's what sell, uh, sets that
cap. So very straightforward, uh,

737
00:44:59,800 --> 00:45:04,560
resets every quarter. And you know,
the, when we just launched it, you know,

738
00:45:04,560 --> 00:45:08,760
a couple, two and a half
months ago, the, the Teslas up,

739
00:45:08,760 --> 00:45:13,760
I think about six or 7%. So it's
underneath that cap. And so, um,

740
00:45:13,760 --> 00:45:17,160
for the person that bought it when
we first launched it, you know,

741
00:45:17,160 --> 00:45:20,560
you've participated one
to one with Tesla, and,

742
00:45:20,560 --> 00:45:23,800
but you've also had a 10%
floor in place. So as, so,

743
00:45:23,800 --> 00:45:28,560
as long as Tesla doesn't go
up more than about 10 or so

744
00:45:28,560 --> 00:45:31,680
percent each quarter,
then, uh, you know, you've,

745
00:45:31,680 --> 00:45:35,440
you've kept pace with just owning
Tesla on its own, but you've had a,

746
00:45:35,590 --> 00:45:40,240
a 10% floor in place. So, um, so yeah,
our, you know, the other product,

747
00:45:40,240 --> 00:45:43,880
single stock products out there, I
think are trying to gain you, you know,

748
00:45:43,880 --> 00:45:47,720
higher beta, more exposure, uh,
similar to other products, we're,

749
00:45:47,720 --> 00:45:51,600
we're trying to reduce beta or
reduce exposure. Um, but it's,

750
00:45:51,600 --> 00:45:53,480
but still allow you to, to stay invested.

751
00:45:53,830 --> 00:45:57,280
Well, John, we're gonna have to leave
it there. Uh, great to finally connect.

752
00:45:57,420 --> 00:46:01,800
Congratulations to you and the entire
innovator team on all of the success.

753
00:46:01,880 --> 00:46:03,200
Thank you for joining me.

754
00:46:03,630 --> 00:46:05,200
Thanks, mate, We appreciate it.

755
00:46:05,310 --> 00:46:06,680
That was John South,

756
00:46:06,680 --> 00:46:10,360
co-founder and president
of Innovator ETFs.

757
00:46:12,170 --> 00:46:14,070
And now a word for iShares.

758
00:46:14,130 --> 00:46:17,670
The shift to a low carbon economy
is changing the way people invest.

759
00:46:18,000 --> 00:46:22,150
iShares sustainable ETFs help you
position your portfolio to manage

760
00:46:22,150 --> 00:46:25,790
sustainability related opportunities
and risks such as climate change.

761
00:46:25,850 --> 00:46:29,790
Get your share of progress
at ishares.com/sustainable.

762
00:46:29,790 --> 00:46:34,030
Visit ishares.com to view a prospectus,
which includes investment objectives,

763
00:46:34,030 --> 00:46:35,310
risks, fees, expenses,

764
00:46:35,310 --> 00:46:37,950
and other information that you
should read and consider carefully.

765
00:46:37,950 --> 00:46:40,150
Before investing risk
includes principal loss.

766
00:46:40,150 --> 00:46:44,030
There is no guarantee any
fund will exhibit positive
or favorable sustainability

767
00:46:44,030 --> 00:46:47,110
characteristics prepared by
BlackRock Investments llc.

768
00:46:52,040 --> 00:46:52,873
Stop.

769
00:47:18,310 --> 00:47:23,130
I'm now joined by Rich Kerner Senior
ETF sales specialist at Touchstone

770
00:47:23,130 --> 00:47:27,050
Investments, who back in July,
just a couple of months ago,

771
00:47:27,120 --> 00:47:31,720
they entered the ETF space with a
launch of the Touchstone Strategic

772
00:47:31,740 --> 00:47:34,320
Opportunities etf, ticker sio.

773
00:47:34,710 --> 00:47:39,440
They quickly followed that up with
a launch of three additional ETFs,

774
00:47:39,440 --> 00:47:40,273
which we'll get into.

775
00:47:40,570 --> 00:47:45,280
So four ETFs and all already
nearly 200 million in assets,

776
00:47:45,280 --> 00:47:49,040
by the way. And, uh, Rich is
now on the line with me. Rich,

777
00:47:49,090 --> 00:47:50,400
welcome to the podcast.

778
00:47:52,040 --> 00:47:54,200
Nate. Thanks for having
me. Excited to be here.

779
00:47:54,260 --> 00:47:56,880
All right. So as I usually like to do,

780
00:47:56,880 --> 00:48:00,520
let's start with a little background
because I'm guessing some of our listeners

781
00:48:00,520 --> 00:48:03,400
are, uh, unfamiliar with
Touchstone Investments.

782
00:48:03,400 --> 00:48:07,640
Just give us a quick snapshot of who you
are and why you decided to get involved

783
00:48:07,760 --> 00:48:08,550
with ETFs.

784
00:48:08,550 --> 00:48:12,760
Sure, no thanks. Uh, so Touchstone
Investments has been around since 1994.

785
00:48:12,760 --> 00:48:17,720
We've got about 25 billion in assets
under management with the addition,

786
00:48:17,720 --> 00:48:21,840
as you just mentioned, of our
four ETFs. We now have 36, um,

787
00:48:21,840 --> 00:48:26,360
mutual funds and ETFs.
Um, our model is, uh,

788
00:48:26,360 --> 00:48:31,320
we think unique. Uh, we work exclusively
with institutional sub-advisors. Uh,

789
00:48:31,320 --> 00:48:35,960
we currently partner with 14 different
sub-advisors to manage those 36 funds and

790
00:48:36,150 --> 00:48:38,160
ETFs, Uh, a little bit, uh,

791
00:48:38,160 --> 00:48:41,000
almost half of those that are
eligible for a track record,

792
00:48:41,760 --> 00:48:45,680
13 of 'em are four and five
star funds. Um, and so I,

793
00:48:45,830 --> 00:48:50,240
I think it's a great story that sometimes
folks, you know, haven't heard. Uh,

794
00:48:50,240 --> 00:48:55,160
we are, uh, owned by Western and
Southern, uh, which is a Fortune 400, uh,

795
00:48:55,160 --> 00:48:58,800
mutual life insurance company, um,
headquartered in, in Cincinnati as well,

796
00:48:58,800 --> 00:49:03,480
that's been around since 1888. So, uh,
we've got a very strong parent, um,

797
00:49:03,480 --> 00:49:08,480
that's really committed to the
ETF business and being invested

798
00:49:08,480 --> 00:49:13,200
in the ETF business. And so the
reason we got into ETFs is we've,

799
00:49:13,200 --> 00:49:16,400
you know, just like everyone else, we've
seen this, you know, incredible flows,

800
00:49:16,610 --> 00:49:18,320
uh, into the ETFs. Uh,

801
00:49:18,320 --> 00:49:21,920
we know from an asset management
distribution standpoint,

802
00:49:21,920 --> 00:49:25,920
we want to have not only mutual funds,
but also ETFs for our clients, uh,

803
00:49:25,920 --> 00:49:26,740
to use. And,

804
00:49:26,740 --> 00:49:31,680
and certainly we're excited to bring
our unique brand of active management

805
00:49:32,000 --> 00:49:34,640
distinctively active,
uh, to the ETF wrapper.

806
00:49:34,830 --> 00:49:39,800
Your collaboration with subadvisors
definitely jumped off the page at

807
00:49:39,800 --> 00:49:44,680
me as I was looking at, at Touchstone.
Uh, why do you like that model?

808
00:49:44,680 --> 00:49:48,280
I know the goal here is to partner with
best in class managers to sub advice

809
00:49:48,280 --> 00:49:50,320
funds. What do you see as
the value of doing that?

810
00:49:50,710 --> 00:49:55,520
Well, it's, it's the way we've always
done it. So when we started in 1994, um,

811
00:49:55,520 --> 00:49:58,240
one of our first partners was
Westfield Capital Management,

812
00:49:58,240 --> 00:50:01,960
still one of our partners today.
We just really believe that it's,

813
00:50:01,960 --> 00:50:06,720
it's hard for one asset
manager to be the very best in

814
00:50:06,720 --> 00:50:07,800
all the categories.

815
00:50:07,800 --> 00:50:11,480
It's hard to be a great large cap value
manager and also a great large cab

816
00:50:11,480 --> 00:50:13,240
growth manager. And then, by the way,

817
00:50:13,240 --> 00:50:17,160
what about small and mid-caps and
then international and, you know, the,

818
00:50:17,160 --> 00:50:20,320
the list goes on and on. So when
you're partnering with, um, you know,

819
00:50:20,320 --> 00:50:24,240
best in class institutional money
managers who really have demonstrated long

820
00:50:24,240 --> 00:50:28,480
term success in implementing
truly active strategies, um,

821
00:50:28,810 --> 00:50:30,560
we think it's a, it's a great model,

822
00:50:30,780 --> 00:50:35,560
and oftentimes advisors and investors
aren't able to typically access,

823
00:50:35,730 --> 00:50:38,880
uh, a lot of these institutional
money managers. So, again,

824
00:50:38,880 --> 00:50:42,440
hard to be great in every asset class.
And, and we think this model, uh, really,

825
00:50:42,470 --> 00:50:46,960
really works well to, to
give you a competitive lineup
across all asset classes.

826
00:50:47,270 --> 00:50:51,920
Okay. So I noted at the top the Touchstone
Strategic Opportunities etf, ticker,

827
00:50:52,160 --> 00:50:54,720
s I o. Let me tee up the
other three products here.

828
00:50:54,720 --> 00:50:59,040
So there's the Touchstone Dividend,
Select etf, ticker DV and D,

829
00:50:59,340 --> 00:51:04,320
the Touchstone US large Cap focused
etf, ticker lcf, and then the,

830
00:51:04,320 --> 00:51:08,440
uh, Touchstone Ultra Short
Income etf, ticker T si.

831
00:51:08,780 --> 00:51:12,120
And certainly feel free to delve
into any of these in detail,

832
00:51:12,120 --> 00:51:16,120
but I'd love to hear more about why
these particular strategies coming out of

833
00:51:16,120 --> 00:51:17,640
the gate, why these four ETFs?

834
00:51:17,710 --> 00:51:21,760
Sure. No, uh, great question. Um,
all four of these products, uh,

835
00:51:21,760 --> 00:51:24,520
are managed by Fort Washington
Investment Advisors,

836
00:51:24,520 --> 00:51:28,880
which is also a subsidiary of Western
and Southern, Um, Fort Washington, uh,

837
00:51:28,880 --> 00:51:32,480
manages approximately 80 billion,
has been around since 1990.

838
00:51:32,740 --> 00:51:35,040
And I think most important for us, um,

839
00:51:35,390 --> 00:51:37,760
I tell advisors and clients all the time,

840
00:51:37,760 --> 00:51:40,680
when you're in Cincinnati and you're
on the Touchstone Investments,

841
00:51:40,680 --> 00:51:41,840
we're on the 11th floor,

842
00:51:42,070 --> 00:51:44,560
Fort Washington Investment
Advisors is on the 12th floor.

843
00:51:44,570 --> 00:51:49,200
So not only do they have a great long
term track record in each of these

844
00:51:49,200 --> 00:51:53,560
asset classes, but when you're launching
your first ETFs, it's great to have,

845
00:51:53,810 --> 00:51:58,360
uh, you know, the connectivity with
the folks, you know, right upstairs.

846
00:51:58,360 --> 00:52:02,000
So that's the reason we went with Fort
Washington Investment Advisors to, uh,

847
00:52:02,000 --> 00:52:03,280
to launch our first products.

848
00:52:03,780 --> 00:52:07,720
And do you wanna pick an ETF or two to
maybe delve into in a bit more detail

849
00:52:07,720 --> 00:52:11,120
just to give us there an idea in terms
of how you're approaching a particular

850
00:52:11,120 --> 00:52:11,590
market?

851
00:52:11,590 --> 00:52:15,160
Yeah, sure. So again, all
of our strategies are, um,

852
00:52:16,040 --> 00:52:18,600
distinctively active. And, and so I,
I'd love to just spend a, you know,

853
00:52:18,600 --> 00:52:19,433
a minute on,

854
00:52:19,530 --> 00:52:23,520
on distinctively active and then just
kind of talk about the equity and fixed

855
00:52:23,520 --> 00:52:26,520
income, uh, ETFs, uh, that, that we offer.

856
00:52:26,570 --> 00:52:31,520
So folks often ask me, you know, what
is distinctively active? And, you know,

857
00:52:32,130 --> 00:52:33,200
in its simplest form,

858
00:52:33,200 --> 00:52:37,280
active means not passive or
not cab weighted indexing.

859
00:52:37,280 --> 00:52:42,160
And our distinctively active strategies
are those that we've found have a

860
00:52:42,160 --> 00:52:46,080
historical track record of generating
alpha and a high active share.

861
00:52:46,420 --> 00:52:51,080
And when I think, you know, when I talk
to advisors, uh, and their clients,

862
00:52:51,630 --> 00:52:53,800
I think there's a little bit more of a,

863
00:52:54,050 --> 00:52:59,000
of an acceptance for active fixed income
as a, as an asset class, being able to,

864
00:52:59,000 --> 00:53:01,320
uh, deliver alpha. But, uh,

865
00:53:01,320 --> 00:53:05,360
we also think you can find really good
active managers on, on the equity side,

866
00:53:05,810 --> 00:53:10,200
um, and a lot of equity strategies. I
know, um, I think it was on last week's,

867
00:53:10,200 --> 00:53:13,480
uh, podcast, you were, you were talking
about the spiva results. You know,

868
00:53:13,480 --> 00:53:17,840
a lot of times when you start eliminating
closet indexers or you eliminate,

869
00:53:17,840 --> 00:53:21,680
you know, large, you know, bloating, what
we call bloating, you know, high aum,

870
00:53:21,680 --> 00:53:26,680
that eliminates a portfolio manager's
ability to invest in the entire universe

871
00:53:27,090 --> 00:53:30,320
or, you know, just dilution
with a lot of, you know names.

872
00:53:30,470 --> 00:53:35,200
When you start eliminating some of those,
uh, characteristics from the active,

873
00:53:35,370 --> 00:53:39,640
um, manager universe, especially on the
equity side, you then start to see that,

874
00:53:39,640 --> 00:53:43,880
you know, there is a really good track
record, uh, for active, uh, managers.

875
00:53:43,880 --> 00:53:47,440
And so on the equity side, we
launched two ETFs, as you mentioned.

876
00:53:47,440 --> 00:53:51,160
One is large cap focus. Um, this
is, uh, what I would, you know,

877
00:53:51,160 --> 00:53:54,240
simply say is a kind of a
moat, uh, investment strategy.

878
00:53:54,600 --> 00:53:57,280
We're looking to build a portfolio, uh,

879
00:53:57,280 --> 00:54:02,240
that's made up of businesses that have
high sustainable barriers to entry with

880
00:54:02,240 --> 00:54:04,000
also high returns on capital.

881
00:54:04,340 --> 00:54:09,040
And to buy these businesses at a discount
to their intrinsic value, um, and,

882
00:54:09,040 --> 00:54:12,200
and kind of own those names
for, for a long period of time.

883
00:54:12,200 --> 00:54:16,000
And we think that's a, a great way
to diversify investors holdings,

884
00:54:16,000 --> 00:54:20,320
especially in that large cap space where
so many folks tend to just, you know,

885
00:54:20,370 --> 00:54:25,120
go to, uh, go to an index on the,
uh, dividend side. We're, uh,

886
00:54:25,120 --> 00:54:28,800
we're excited not only by the
ticker DV n d, uh, which uh,

887
00:54:28,800 --> 00:54:32,240
we were excited to see was, was
available and out there, but, and act,

888
00:54:32,240 --> 00:54:35,640
there's not many actively
managed, uh, dividend strategies.

889
00:54:35,640 --> 00:54:37,680
And so what this strategy does,

890
00:54:37,680 --> 00:54:41,080
it's actually sector
neutral to the s and p 500.

891
00:54:41,330 --> 00:54:46,120
So it doesn't take on some of the
traditional dividend ETF biases that can

892
00:54:46,120 --> 00:54:46,880
be, you know,

893
00:54:46,880 --> 00:54:50,600
overweight to utilities and staples
and healthcare and some of the other

894
00:54:50,600 --> 00:54:52,640
defensive names. And then, you know,

895
00:54:52,640 --> 00:54:55,280
as folks have probably seen
this year when you're, again,

896
00:54:55,280 --> 00:54:59,720
when you're sector neutral, you're not
subject to, you know, perhaps a day like,

897
00:54:59,720 --> 00:55:03,240
you know, last week in the market
where certain sectors energy are,

898
00:55:03,240 --> 00:55:07,760
are really under, uh, under pressure
because of the price of oil. So, you know,

899
00:55:08,010 --> 00:55:12,200
growing dividends, having, having
a product where you can, you know,

900
00:55:12,200 --> 00:55:16,880
exceed the s and p 500, but
not sacrificing, uh, you know,

901
00:55:16,880 --> 00:55:21,280
broad capital market exposure
by diving into just, you know,

902
00:55:21,280 --> 00:55:24,680
one or two, you know, sectors. For
big overweights, we think is a,

903
00:55:24,680 --> 00:55:28,880
is a great way to get, uh,
dividend exposure, especially, uh,

904
00:55:28,880 --> 00:55:32,600
in this environment. So, uh,
tho, tho that's the story on the,

905
00:55:32,810 --> 00:55:37,240
on the equity side. Over on the fixed
income side, we've got two products.

906
00:55:37,240 --> 00:55:41,400
The ultra short income, probably where
we're spending most of our conversations,

907
00:55:41,400 --> 00:55:44,800
because I think folks right now
are looking for more income.

908
00:55:44,800 --> 00:55:48,440
They're looking to shorten up
duration. Uh, we think this is a,

909
00:55:48,440 --> 00:55:51,680
this is a great strategy, uh,
for folks to take a look at.

910
00:55:51,890 --> 00:55:55,640
It always has a duration of less
than one year, currently, um,

911
00:55:55,640 --> 00:55:57,160
about 0.6 right now,

912
00:55:57,300 --> 00:56:02,200
and we think this fits really well for
what we call inside out, uh, investing.

913
00:56:02,290 --> 00:56:03,400
Uh, so, you know,

914
00:56:04,120 --> 00:56:08,720
these are cash investors who might wanna
hire yield than what they're currently

915
00:56:08,720 --> 00:56:10,680
getting inside their money market fund.

916
00:56:10,680 --> 00:56:13,160
So they're willing to take
on a little bit more risk.

917
00:56:13,420 --> 00:56:18,080
And then the sort of the outside in is
folks who are looking at their core bond

918
00:56:18,320 --> 00:56:20,440
exposure this year, looking at, uh,

919
00:56:20,440 --> 00:56:22,920
some negative returns in
that area and thinking, Okay,

920
00:56:23,160 --> 00:56:25,960
I wanna shorten up duration, but
I don't wanna give up income.

921
00:56:26,030 --> 00:56:30,720
I don't wanna give up, uh, my total
return. This is a strategy that, uh,

922
00:56:30,750 --> 00:56:32,600
when you go back and look at it over time,

923
00:56:32,600 --> 00:56:37,440
has actually been able to deliver
about 80% of the Barclays Ag with about

924
00:56:37,440 --> 00:56:42,000
20% of the risk. So really fits
interestingly in this environment.

925
00:56:42,140 --> 00:56:45,080
And then finally, the first one we
launched Strategic Income Opportunity.

926
00:56:45,320 --> 00:56:50,080
S i is really our best idea of fixed
income portfolio from Fort Washington.

927
00:56:50,630 --> 00:56:54,320
I, I would put it in the
multi-sector bond category,

928
00:56:54,370 --> 00:56:57,880
or the core plus plus
category. So, um, you know,

929
00:56:57,880 --> 00:57:00,800
up to 50% can be in non-investment grade.

930
00:57:01,450 --> 00:57:05,720
It does have very specific guidelines
on how much high yield or how much

931
00:57:05,960 --> 00:57:08,920
emerging market debt. Uh, it
can, it can own, You know,

932
00:57:08,920 --> 00:57:13,000
Fort Washington manages a little bit
over, uh, 50 billion in, in fixed income.

933
00:57:13,000 --> 00:57:16,640
So really a strength, uh, with Fort
Washington investment advisors.

934
00:57:16,910 --> 00:57:18,640
Rich, just a couple of minutes left.

935
00:57:18,640 --> 00:57:22,040
You mentioned the speed of scorecard
that I covered last week. You,

936
00:57:22,040 --> 00:57:23,280
you were trying to get ahead of me here.

937
00:57:23,280 --> 00:57:27,160
You probably knew I was gonna bring this
topic up, but I, I do want to ask you,

938
00:57:27,160 --> 00:57:29,480
and I know this is a little bit of a, uh,

939
00:57:29,480 --> 00:57:32,960
cliche question around active
management, but look, I,

940
00:57:32,960 --> 00:57:35,840
I know you're well aware of all the data
that's out there showing how difficult

941
00:57:35,840 --> 00:57:39,880
it is for active managers to consistently
generate outperformance. And,

942
00:57:39,880 --> 00:57:44,480
and you alluded to this earlier, I
mean, I look at, uh, DV and D and lcf.

943
00:57:44,540 --> 00:57:49,120
One thing that is clear on both of those,
these are much higher active share,

944
00:57:49,120 --> 00:57:51,520
higher convict, uh,
conviction strategies, d,

945
00:57:51,610 --> 00:57:55,520
db and D that can hold between
40 and 55 companies, uh,

946
00:57:55,800 --> 00:57:57,520
lcf between 25 and 45.

947
00:57:57,520 --> 00:58:01,360
So I think that gives listeners a really
good feel that these aren't closet

948
00:58:01,360 --> 00:58:05,520
index funds, but, but is that really
where the difference comes in?

949
00:58:05,520 --> 00:58:08,360
So if you have, you know, first
Washington as a subadvisor,

950
00:58:08,360 --> 00:58:10,120
these are higher conviction strategies.

951
00:58:10,290 --> 00:58:13,920
Is that what you think differentiates
you from the market and gives you a shot

952
00:58:13,920 --> 00:58:16,840
at generating out performance
longer term? Because again, the,

953
00:58:16,840 --> 00:58:19,360
the data we've all seen
it, it is difficult to, to,

954
00:58:19,360 --> 00:58:22,720
to generate out performance
consistently over long periods of time.

955
00:58:23,250 --> 00:58:27,120
No, no. I, I, I think this is, I think
this is the environment where folks are,

956
00:58:27,250 --> 00:58:31,120
uh, you know, expanding their opportunity
set or product set to look, you know,

957
00:58:31,120 --> 00:58:35,640
all across, um, and looking at,
you know, more, you know, active,

958
00:58:35,850 --> 00:58:39,920
uh, ETFs. In fact, I mean, you look at
the first half of this year, um, yes,

959
00:58:39,920 --> 00:58:43,520
still dominated, uh, on the equity
side, still dominated by, you know,

960
00:58:43,520 --> 00:58:48,000
plain vanilla, uh, ETFs. But you're
starting to see, you know, active,

961
00:58:48,250 --> 00:58:53,120
uh, ETFs gathering
almost 15% of flows, uh,

962
00:58:53,120 --> 00:58:56,320
you know, through the first half of the
year. So I think folks are looking for,

963
00:58:56,340 --> 00:59:00,000
you know, high active share,
high conviction strategies, um,

964
00:59:00,000 --> 00:59:01,840
that they can use to, again,

965
00:59:01,840 --> 00:59:04,560
either compliment a little bit to
what they're doing on the, you know,

966
00:59:04,720 --> 00:59:07,440
on the passive side, uh,
but really, you know,

967
00:59:07,440 --> 00:59:11,840
look for that demonstrated ability to
outperform or protect a little bit more on

968
00:59:11,840 --> 00:59:15,760
the downside, especially with the
volatility, uh, that we've seen this year.

969
00:59:16,030 --> 00:59:20,360
Rich, before I let you go, uh,
what's next for Touchstone etf?

970
00:59:20,360 --> 00:59:24,080
Should we expect more launches anytime
soon? Obviously, you know, these four,

971
00:59:24,080 --> 00:59:26,880
you're off to a great start.
Uh, just in terms of, you know,

972
00:59:26,880 --> 00:59:29,640
you look at the assets and these
products, what, what should we, uh,

973
00:59:29,640 --> 00:59:30,473
expect moving forward?

974
00:59:30,750 --> 00:59:34,200
Well, listen, we're really excited
to be, uh, in the ETF space.

975
00:59:34,200 --> 00:59:38,440
We're excited about these
first four products. Uh, and
we are talking to all of,

976
00:59:38,440 --> 00:59:42,240
uh, those subadvisors that I
mentioned about our ETF initiative.

977
00:59:42,240 --> 00:59:45,080
There's a lot of excitement, uh,
you know, from the subadvisors,

978
00:59:45,080 --> 00:59:49,720
but we're also looking at our entire
product lineup and seeing where we do have

979
00:59:49,720 --> 00:59:54,240
gaps, um, and thinking about perhaps
when we launch a new product,

980
00:59:54,450 --> 00:59:54,800
uh,

981
00:59:54,800 --> 00:59:57,920
whether it be in some of the categories
that we've seen growth this year or over

982
00:59:57,920 --> 01:00:00,240
the past couple years, like thematic, uh,

983
01:00:00,480 --> 01:00:03,480
we're looking not only at the mutual
fund wrapper, but also the, uh,

984
01:00:03,480 --> 01:00:06,840
the ETF wrapper. So, um, a
lot of exciting things, uh,

985
01:00:06,840 --> 01:00:08,880
and I think you'll hear
more from us, um, you know,

986
01:00:08,880 --> 01:00:10,680
later this year or into 2023.

987
01:00:10,710 --> 01:00:13,280
Well, Rich, greatly
enjoy the conversation.

988
01:00:13,280 --> 01:00:15,680
Certainly wish you the best
of luck with the ETF lineup.

989
01:00:15,760 --> 01:00:17,360
Thank you for joining me this week.

990
01:00:18,110 --> 01:00:20,160
Thanks Nate. Appreciate being on.

991
01:00:20,470 --> 01:00:25,440
That was Rich Kerner Senior ETF sales
Specialists at Touchstone Investments.

992
01:00:26,260 --> 01:00:30,250
That'll do it for this week's ETF Prime.
I wanna thank one of our sponsors,

993
01:00:30,250 --> 01:00:34,370
Capital Group. If you would like to
learn more about Capital Groups ETFs,

994
01:00:34,370 --> 01:00:38,130
you can visit capital group.com/etfs.

995
01:00:38,640 --> 01:00:42,170
Next week. All be joined by Matt Piro,

996
01:00:42,230 --> 01:00:46,250
who is Vanguard's global
head of ESG product.

997
01:00:46,530 --> 01:00:51,130
We're gonna look at their ESG
ETF lineup and discuss the, uh,

998
01:00:51,380 --> 01:00:56,250
broader ESG landscape. I think everyone
knows always one of my favorite topics,

999
01:00:56,250 --> 01:01:00,370
so certainly, uh, join me for that.
Until then, have a great week.

