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Would you like to exchange best
practices and ideas to improve care,

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enhance operational efficiency,

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and address financial
challenges with your peers?

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Becker's Healthcare is facilitating these
conversations at their eighth annual

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health, IT Digital health and RCM meeting.

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You can check your eligibility for
complimentary attendance at the Lincoln,

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the description. We are excited
to welcome you in October.

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This is Laura Ddo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Dr. Bradley,

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karate Vice President and Chief Digital
Engagement Officer at Frayer Health. Dr.

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Karate, it's a pleasure to
have you on the podcast today.

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Pleasure to be here. Thank you so much.

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Now I know we have a lot to talk about.

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There's so much happening in healthcare
and really a lot in the digital

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transformation space as well. But
before we dive into my questions,

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can you tell us a little bit more
about yourself and your background?

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Yeah, ab, absolutely. Um,
so first of all, I am a, uh,

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practicing, uh, primary care
physician. I still continue to see, um,

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patients, and I think that's
a very important part of, uh,

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the work that I do. Um,

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the second part is I am
an informatician. So, um,

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uh, in clinical informatics
relatively, uh, newer boarded, uh,

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subspecialty, uh, in the
practice of medicine.

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And just a little bit about,
um, my background. So I did, um,

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my, uh, medical training and
then my, uh, fellowship training,

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uh, at the Beth Israel Deaconess
Medical Center and had the pleasure of

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working with some amazing, uh, mentors
that have been bringing in digital,

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um, since the 1960s into the
clinical care environment. Uh,

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those include, um, Charlie
Saffron and then, uh, his mentors,

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uh, Warner Slack and Howard
Blight. So, Warner, um,

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had first been using the, uh,

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computers when they were the size
of refrigerators, uh, in, uh,

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to interview a patient. Uh, he had one
of the first, if not the first, um,

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article about computing in medicine
in the New England Journal in 1967.

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Um, and so it was an amazing opportunity
to really learn, um, you know, from,

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from these folks and to be able to carry,
uh, their, their legacy forward of,

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of using, uh, computing and
digital to really improve care,

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uh, and the, and the care experience.

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Absolutely. I, I really love
that. And definitely, you know,

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that gap between the technology and
the patient care really, you know,

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is so important. And I,

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I know you can really do a lot and add
to the experience as well as the overall

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care you delivered by leveraging
technologies in the right way.

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So I can imagine that experience as both
the clinician as well as the background

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of technology really puts you in a
great spot to, um, a advance that and,

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and connect with both teams on a level
they understand to really, you know,

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forward some of these initiatives in a,
um, a more efficient way than, you know,

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if, if you didn't have one foot
in both worlds, so to speak.

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Yeah, absolutely. The, the, you know,
technology for technology's sake,

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there's nothing special about that,
and it's not gonna move any needles.

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You really need to integrate it into
the problem that you're trying to,

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to solve. You know,

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the thing about the history
of computing and medicine that

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those that taught me would always point
out is that the technology may change

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periodically, but the underlying
process is often the same. Uh,

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we may be taking care of
people now through video.

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It used to be taken care of people
through telephone was a novelty.

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But it's essentially you're still
trying to do the same function,

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diagnosis and treatment. The
tools may differ, but the,

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the process is really the same.

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And we'll have new things that will come
out in the future that we're not even

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contemplating, um, uh,
right, right now. Um,

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but ultimately it's, it's you
not about the, the technology.

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It's really about the, the care, uh,
that we're trying to deliver, uh, to,

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to our patients and the, and help
them lead the best lives they can.

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Absolutely. I love that. And,

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and just such an important philosophy
and way to approach, um, you know, that,

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that, um, the technology side of
healthcare now, when you look at,

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um, where you're at today,

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what are some of the opportunities that
you see for freighter as well as the

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headwinds you have your eye on?

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Let me start with the
headwinds, um, first,

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cuz it's really what everyone in
our industry is, is talking about.

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We know that, uh, the costs of, um,

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really, uh, skilled labor
clinicians, uh, nurses,

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including nurses and
therapists, um, the costs are,

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are rising. And, um, also supplies are,

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uh, the cost of supplies are rising too.

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So you have these on this whole
one front of, of rising costs,

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and then your reimbursements, if
anything, um, if they're moving,

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are generally moving, uh, in a
lower direction for the most part.

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And so it really challenges
the business models, uh,

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that healthcare systems
have right now. So,

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so that's the headwind I think everyone
in our industry is, is talking about,

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uh,

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I'm gonna flip it to that
being an opportunity and really

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say, well,

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how can we really work to have the right

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same end goal, which is taking care
of people, um, having them have the,

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the best, uh, health outcomes they can,

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but do it in a way that
is possibly radically,

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uh, different. And we're doing it
because we're, we're forced to,

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to change. Um,

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so opportunities that I think we need
to look at are how we can use technology

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to, uh,

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continue to automate as many functions
as we as we can because we, you know,

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frankly have a hard time, um, getting,
getting staffed to help. So what, uh, uh,

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what can we automate? Um,

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another is what can the patient and
family members do within certain

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guardrails, um,

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on their own without needing
to run everything through a,

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uh, a professional. Um, so
my mentors that I mentioned,

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Warner Slack would always, uh, often
equipped that the patient or, uh,

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family members, often the least u utilized
resource, uh, in the healthcare team.

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Um, and he had a, uh, a family
member who had diabetes,

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and he said, well, he had to take
insulin and if, if insulin, um,

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if he didn't have to do
it multiple times a day,

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we would bring people into the
hospital to, to give this medication.

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But that's not practical. So we're
gonna have to rely on the patient,

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their family members to learn
and, and, and manage it. And, um,

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of course, uh, people manage their, uh,

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diabetes all the time with their
appropriate, uh, education and, and tools.

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So how do we move more into
that, uh, into that direction? I,

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I think digital, um, is gonna play
a really important role in both the,

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the education and the
support as well as the, uh,

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guardrails so that we can intervene
if someone is, is falling off track.

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That makes a lot of sense, you know,

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and really seems like a
very promising way to, uh,

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utilize and leverage technology to, um,

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keep people healthy as much as possible
and do things that you were never able

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to do, you know, without that
digital lens. From your perspective,

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how are you thinking about growth and
development and adding to the health

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system overall, especially in a time
where, as you mentioned, you know,

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there's some, um, across the board,

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financial challenges as well as it can
be challenging to have the staffing

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resources that you need to even do some
of the basics at times. Um, you know,

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how do you add value to an
organization during times like these?

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I think it, it's going back to
that, how can we do things? Um,

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how can we do things
differently? Um, I, if you'll,

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if you'll allow me a quick analogy,
um, I've lived in the Milwaukee,

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Wisconsin area for the last,
um, six or seven years.

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It's on a beautiful lake,

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and I've been trying to go out and enjoy
that lake periodically and learn how

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to, to sail. Um, you need wind to
be able to move. And the modern,

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uh, sales and the sale, if you think
about sales as a technology, um,

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helps you, helps you
move, um, if you have, uh,

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wind, uh, coming at just the right
angle, even if it is coming, uh,

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from the front, uh, you can harness
it and move to a different position.

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You might have to take a few zigzags
or tax as they call it, but, uh,

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but you really need that,
that, uh, that headwind, um,

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to, uh, be able to move.

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And what I'm thinking right now with
the risk of being a little bit too

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pollyannish is that, you know,

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this is an important forcing function
for us to learn how to do things, um,

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differently. So how can
we use that technology?

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Maybe we're not able to go straight
at the target like we want, but, um,

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but with a little bit of navigation and
using the wins in our technology, we,

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we, we can get there. But, you know,
ultimately it comes down to being able to,

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to offer services and to do things
differently that don't have the same cost

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structures. So, um,

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how can we digitally engage
people as much as possible to, uh,

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fulfill, um, care gaps, uh,
without having to go through,

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uh, nurses and care coordinators
or have everything done at a,

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at a clinical visit.
Um, how can we grow, uh,

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new lives and, and essentially
taking care of more people, um,

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and how can we do it through digital
means, uh, through telemedicine,

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but also through digital therapeutics
and other ways of reaching people and

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delivering the, the content and
care, uh, that people can, um,

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can use to,

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to further their health And how can we
think about the right partnerships that

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enable us to, um, to do that.

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So those are some of the ways that we've
been thinking about, um, growth and,

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and value, uh, at, at this time.

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I love that. I,

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I think that makes so much sense and
definitely is helpful to understand, um,

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you know, what you're still
able to do within, um, you know,

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the context of,

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of today's environment and thinking
through some of that as well, um, in,

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in how you can improve the patient
experience and, and really, um,

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be more targeted with patients. You know,

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what is one investment that's still
worth making this year towards that goal?

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Um, in, in, in making sure that
you've got the best care possible.

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So the investments that we cannot
afford to, to not make and,

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and to not make, um,

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to not solidly make are investments
in data and investments in the

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infrastructure, uh, to deliver,
uh, patient engagement. Um,

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both of them are at this
point, non-negotiable, uh, uh,

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areas that are needed to, uh,
get where we want to be. Um,

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and the conversation that
I think we need to have is

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how do we look at these areas as assets?

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We generally will look
at, um, buildings as,

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as assets and, and real estate, et cetera,

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but how do we look at the investments
and data and how do we look at the

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investments in the infrastructure
for digital engagement as,

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as, uh, strategic assets? Um,

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so I think we need to keep
the foot on the gas pedal in,

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in both of these areas, um, for, uh, data,

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it's clinical data,

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but it's also being able to marry that
and bring that together with context of,

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uh, where a patient is, um, in their,
in their life and in their neighborhood,

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uh, in their communities, uh, to also
bring it in with other sources of data,

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claims data, uh, et cetera, to put,

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really get that a whole picture
of who a person is together and,

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um, not just use it for risk
stratification, but really
u to bring it into, um,

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clinical care to make
it available for, um,

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care teams to make it
available for our, our, uh,

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systems of care, uh, to make sure that
they have the, um, right interventions,

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uh, targeted, uh, to the
right, to the right people. Um,

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and then in, in terms of the
digital, uh, engagement, um,

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for us,

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it's been to continuing to invest in our
digital engagement platform that we are

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are building. Um,

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while we do use our electronic health
record and the digital engagement

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capabilities within that, uh, we've
also needed to bring together,

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uh, experiences from our other
digital therapeutics tools, uh,

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from our, um,

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our video visits and telemedicine
infrastructure to really make the best

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experience, um, possible.

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And we think that's just like having a, a,

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you know, a building or a, a center that
a lot of people come through every day.

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It needs to be well functioning,
it needs to be inviting,

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it needs to be welcoming, uh, and it
needs to, uh, work really well. So,

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um, we're gonna continue to move forward
with, um, with those investments.

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I love that. I think that's so important.
And, you know, your focus on it,

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being able to have a systems in place
that really allow the care teams to target

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the right people for the right
treatments in, in the right, uh, um,

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type of care. And then the patient
engagement as well, it seems like,

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is very forward thinking in
terms of, um, how patients are,

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are really able to interact with the
healthcare system overall. And, and so,

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you know,

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when you look at some of these changes
that are happening and that you're

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making, has the care team
been pretty receptive to that?

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Or have there been some, uh, challenges
and questions in terms of, um, you know,

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whether this is really moving forward
in the right direction for patients?

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So one of the things I think
we have to think about,

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and I I bring this up with our care
teams, um, when I talk, you know,

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either one-on-one with clinicians
or, or in group, is, um,

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what's that right balance between care
team autonomy and work, and then, uh,

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systemness and, and systems
of care. And I think we're,

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we've reached an inflection point, uh,

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or a tipping point where
the clinicians have so

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much on their plates that
they're asking for help. Um, and,

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and this is an opportunity
where we can bring in,

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in digital in the right way to
really provide that, that help.

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Now the flip side of that is
it can't be a digital that, uh,

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a digital intervention that results in
another inbox message or puts everything

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back on the, on the clinician,
that's really not going to work out.

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But if we, if we're able to do it
right, we're able to provide that,

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that help, uh, for the, for
the clinicians, uh, you know,

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an example that we're looking,
um, hard at is, you know, the,

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the issue of, um, patient portal
messages and their, their growth. So, um,

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this is an important value
add for patients. It's,

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it's often where patients are starting
the care journey, um, with a question of,

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should I come in or, or should I be seen?
Or what, what would you do for this?

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Um, but it's, it's, it's a reflection
of where the care model needs to,

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to change. Um, but if we're still
in a locked in a fee for service,

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uh, world, uh, we're not
able to to accomplish that.

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So how may we solve the problem of
the, uh, of, of helping patients?

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Um, and, and part of that may
be not putting those on the,

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on the, the clinicians to
respond to those messages.

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That's looking at systems of care to be
able to take the intent of that message

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and really help a patient, uh, solve
their problem as quickly as possible.

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And it may not go through
the, um, care team. So we're,

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we're gonna have this balance of,
of autonomy and, and control versus,

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um, teamwork and, and, um,

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and we'll see where that goes, but I
think we're in a point now where the,

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the balance is really stru,
uh, going towards, um,

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let's help the care teams
as much as possible.

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I love it. Thank you so much for going
through that with us and, and really, um,

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you know, highlighting how the care
teams are working through that.

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Before we wrap up our conversation,
I wanted to take an eye and,

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and look at the future. What do you
see as some of the best places in,

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in ways to grow and develop,

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especially as healthcare and
technology in particular is evolving?

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Yeah, one of the things I think we
all have to ask ourselves is what,

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as a healthcare system, what,
what is it that we are, um,

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are going to, to do and,
and be known for, um,

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particularly academic systems, uh,

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like us are going to take pride in,

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in being able to solve
complex, uh, problems and to
be able to bring the latest,

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uh, and best technology to
patients and, and frankly, the,

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some of the, uh, technology,
um, whether it's, uh,

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CAR T therapy that we've,
um, been working on and,

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and have a lab here for, or it's,
um, any of the, uh, newer can,

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newer other cancer treatments, antibody,
uh, based treatments, et cetera. It,

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it's nothing short of, uh, miraculous. Um,

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but is that all that we're going to do?

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And what about the broader health
of the, of the communities?

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And I think that's an
opportunity for us to, um,

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to continue to grow that if,
if we abdicated or delegated.

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Um, I think we're missing
opportunities to really, uh, one,

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provide the best care available to
patients in a integrated and non

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fragmented, uh, way.
Um, and then, uh, two,

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develop a lifelong relationship
with patients. So, you know,

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I think there's, there's
often talk about, well,

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what do we give up and is wellness
and, um, and kind of that,

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that low acuity something that
we want to delegate, um, or,

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or partner with. And I think we have
to look hard at, at that and, and say,

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you know, is, is that part
of the full spectrum of care?

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And if we're not gonna do
it, do we have the right, um,

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partners and infrastructure to be
able to have those relationships, uh,

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with people that, that span
ages and, and span time? And,

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and so I think that's one of the things
that I think all health systems, um,

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need to look hard at. And,
and I think if we do it right,

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it also does unlock
opportunities for us to, um,

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grow, uh, in, in both our,
uh, value to patients,

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uh, that we serve as, as well as to
be able to grow our, um, our, uh,

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footprint in, in our communities.

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That's fantastic to hear and in what
a fascinating and thoughtful way that

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you're approaching, um,
that those initiatives in,

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in bringing technology
into the fold. Dr. Karate,

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thank you so much for being
here today and for your time.

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I've really enjoyed our conversation and
so glad that you'll be able to join us

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in October as well for our health IT
Digital Health and Revenue Cycle event.

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00:19:47,170 --> 00:19:50,650
I, I know there'll be a lot of discussion
around many of the themes here from,

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um, technology automation and digital
patient experience into AI and, and more.

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So I'm looking forward to that and,

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and so grateful that you'll be able to
lend your expertise to us there as well.

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There's a lot coming. Thank you
for the conversation, Lauren,

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00:20:04,920 --> 00:20:06,540
and look forward to continuing it.

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00:20:10,960 --> 00:20:14,170
It's so important for leaders at the
top of organizations to keep learning,

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00:20:14,360 --> 00:20:16,010
stay sharp, grow their networks,

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00:20:16,360 --> 00:20:19,610
help our audience better do this
in a more simplified, personalized,

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00:20:19,670 --> 00:20:23,610
and meaningful way. Becker's
Healthcare has launched my B h c,

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Join the community free of
charge@www.my dot becker's hospital

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