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This is Laura Dedo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Katherine Corbin,

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chief Business Innovation Officer at
St. Jude's Children's Research Hospital.

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Katherine, it's a pleasure to
have you on the podcast today.

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Likewise. Thank you so
much for having me, Laura.

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Now I'm excited to jump into
our conversation because
I know there's so much

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happening in healthcare,

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and especially for children's healthcare
is such a fascinating time right now.

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But before we dive into our discussion,

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can you tell me a little bit more
about yourself and your background?

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Yeah, I'd love to.

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I'll give you the headlines first and
then provide a little bit more detail

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because folks often look
at my resume and ask,

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how exactly did you end up in
this role? So at a high level,

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uh,

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I started my career in architecture and
healthcare architecture specifically.

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So I spent some time designing hospitals
and healthcare facilities that led to

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a period of time where I was a healthcare
administrator for a hospital system

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there in Chicago that then
led into being a strategy

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and operations consultant for
hospitals and healthcare systems,

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but back in the architecture industry.

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And then that led to being a design
and innovation consultant while

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at ideo, which is a global
design and consultancy firm.

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And that is where I met St. Jude.
They were one of my largest clients,

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and we forged a five year working
relationship that ultimately led to me

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joining the organization in November
of 2022 as their first chief

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business innovation officer. Um,

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so there's a thread to my background
that is a mix of healthcare,

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a mix of design,

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and a mix of operations and thinking
about how do you take a strategy

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and put it into action. Um, and
that is how I ended up at St.

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Jude today.

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Wow. That is what a, an amazing
career journey. And you know,

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I can imagine every step of the way
picking up new skills and, um, you know,

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new tools I suppose that will really
help you deliver on this kind of mix

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between healthcare design and operations
and making sure that you're getting

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everything and executing on the
strategy that's set out for you. And,

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and so from your perspective, you know,
title Chief Business Innovation Officer,

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what does that really bring to
the organization? How is that, uh,

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different from any of the other roles
that are happening in the C-suite and and

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what are you really accountable for?

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Yeah, absolutely. Well,

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so to the point of the strategy and
operations piece of my background,

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and certainly having spent many
years in healthcare in some capacity,

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um,

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at the heart of my role is working with
other members of the senior leadership

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team and other department leaders
across the organization to bring our

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really ambitious, uh,
strategic plan to life.

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And the twist on it is that I
will be using my background in

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design and using design
skills systems thinking, um,

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human-centered design as
the way that I uniquely or,

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or strive to approach problem solving
in a somewhat different fashion. Um,

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so with the strategic plan,

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we've got 11 major goals within it.

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They range from research initiatives
since that is at the heart of what we do

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at St. Jude Children's Research Hospital.
Um, we also have clinical initiatives,

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and then we have a large category
that encompasses goals related to

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people and place. And that last bucket,

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I would say is where the role of chief
business innovation officer has a lot

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of opportunity because I see
great promise there in how we

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can advance, um,

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the human experience of our employees
and the human experience of our patients

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and families through creative problem
solving, through human-centered design,

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and thinking about how do we solve the
business problems that we've identified

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or the ways that we want to make
progress as an organization using

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some of the skills, um,

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and tools from my design background
to drive that change forward. I.

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Love that. And it seems like, you
know, such an important role to really,

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as you were saying,

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meet the needs of an evolving
healthcare space and really healthcare

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transformation. Now, when you think about
St. Jude's Children's in particular,

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what is your growth strategy
for the next year or two?

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How are you really overcoming some of
the challenges in the industry as well as

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taking advantage of the innovation
and opportunities out there?

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Sure. I'll think, I'll,

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I'll address this from kind of
a micro level and a macro level.

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So when I say micro,

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these are the things that are kind
of near to my role or near to, um,

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my particular responsibilities.

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And one of the things that I am looking
to literally grow in the next couple of

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years is my team. I'm
currently a team of one,

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and part of my role
involves building out, um,

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the office of Strategic Innovation
and Design so that we can work,

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uh,

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more broadly across the organization
rather than just have everything come

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through me or come to me. So I'm really
excited to begin recruitment for that,

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um, and build out a,

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a set of people with a unique set
of skills and capabilities inside

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of healthcare organization
at the macro level,

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things that I'm thinking about when
it comes to growth for St. Jude.

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And some of the challenges and
opportunities we have in front of us,

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I would say are somewhat similar to
what you read a lot about in the news.

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So of course,

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how do we attract and retain
a workforce in today's

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economy? Uh,

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there's a huge generational shift
underway that I would say we feel rather

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acutely in the world of healthcare.

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What I mean by that is that we
have a nursing shortage across

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the US and we have a huge
generation of nurses,

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many of whom are in the baby
boomer generation who are
reaching retirement age.

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And we simply just don't have enough
people coming up behind them to fill those

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spaces in one for one.
But the demands are there,

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perhaps even more acute than they were
in the past because we're treating

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children with ever more complex diseases.

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And our research ambitions haven't
slowed down either. So attracting,

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retaining employees is
certainly a growth challenge,

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but also an opportunity for us.

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It's one of the things that I'm
working on right now, in fact,

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with our SVP of HR,

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is to design a long-term strategy for St.

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Jude when it comes to hybrid and
remote work opportunities. Um,

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I'm sure you can appreciate <laugh>,

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that's tricky when so much of
the work that we do truly does

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happen on campus,

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either at the bedside with the patient
or at the bench in our research labs.

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Um, so that's just one example of, uh,

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some of the growth strategies
and challenges that we have as an

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institution ahead of us.

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One other one that I look to with
a lot of excitement is as I've

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joined the organization,

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several folks have reached out saying
that they've got their own personal

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interest or curiosity about innovation
or how they can apply certain

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elements of design thinking
to their everyday jobs.

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How can they approach problem solving
a bit more creatively than perhaps they

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even think they have the capacity to do?

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And so I see that as an opportunity
to be a coach to them or a

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facilitator in bringing groups together
in creating small grassroots type

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communities within our
broader environment, um,

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to help foster that,

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that enthusiasm for design and
applying designs to healthcare.

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That's a really amazing point, and I
can imagine, as you said, you know,

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having that title out there,

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having innovation as part of what
you're doing at the top level of St.

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Jude certainly can be
interesting to folks.

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And so when you do have people come to
you and say, I wanna be part of this,

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I wanna figure out how I can do more
of this within my role in my particular

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department, how do you
coach them through that?

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What do you do to get into the
headspace or just really the space in

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general where that innovation is
possible, especially for someone you know,

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who may not have that type of mindset in
the past and we're really more of just

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following directions or, or, um, in a
space where they were really more tightly,

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um, managed to the day-to-day and
historical processes of healthcare?

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Oh my gosh, Laura, you hit on
one of the fundamental, uh,

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tensions I feel, um, very
regularly, and it's a good tension,

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but the tension is that I am
in an institution with a lot of

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brilliant people,

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many of whom are scientists or
people who have been trained to

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look for answers using empirical data. Um,

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and design particularly, uh, innovation,

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really likes to have ambiguity as
a tool and a thing that you use

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for good rather than a thing you
try and shut down prematurely.

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So to answer your question,

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when folks reach out asking about
innovation and how can they bring it into

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their everyday work at St. Jude,

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I try to lead first with curiosity,

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which is something that I will
eventually coach people on,

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but I try and show up to that conversation
sincerely curious what's on their

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mind, why do they want to do this?
Why are they interested in innovation?

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What problem is it that they
think they're trying to solve?

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And we begin with a bunch of questions,

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and then depending on some
of their answers there,

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I'll provide any number of
ideas. Sometimes we're just
brainstorming together.

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Other times I'll provide a bit
more direct coaching things like,

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why don't you try experimenting
with this, this, and this? Um,

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or perhaps here's how you might structure
your next team or departmental meeting

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if what you're trying to do
is, um, increase engagement,

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et cetera.

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So I treat a lot of those
queries from my colleagues,

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as many design opportunities for
myself and thinking about, all right,

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let's get curious,

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understand what problems they think
they have and go from there before

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immediately jumping into
execution or solution mode.

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Absolutely. That's a really great point,

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and thank you so much for walking
us through that. Now, you know,

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I can imagine that a lot of, uh,

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health systems and organizations are
facing the same thing when they're trying

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to unlock the potential and the brilliance
that they have on their team. So I,

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I think that's super, super helpful.
Now I'm wondering from your perspective,

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if you could tell us a little bit
about the most exciting and impactful

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initiative or project that
you're working on right now.

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Sure. Uh, well, I mentioned one of
them already, which is around, um,

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co-designing with our head of HR and gosh,

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at least 30 other
members of our staff, um,

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co-designing our future
remote work policy. Um,

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and currently we are engaged in
an eight week pilot right now

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that's pretty robust.

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It has about 200 or so employees
participating in that in a

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variety of ways. And I think this
is exciting for two big reasons.

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One is we are, um,

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making progress on co-designing
this future workplace strategy

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and workplace policy. So
there's some very practical, um,

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outcomes from this.

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But I also think it's a great
opportunity for us as an organization

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to build the muscle of
piloting and prototyping,

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to learn and iterate before
we make final decisions.

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That's a core part of the
design and innovation process,

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and it's a muscle and a skillset that
I personally want to build up more of

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inside of St. Jude. We've
got such strength and,

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and credibility, frankly, in the
world of scientific research.

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And scientific research is based on
rigorous experimentation to learn.

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And I,

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I'm thrilled to be bringing some
of that same rigor and applying it,

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uh, in a different way, um, in the
business side, shall we say, of St. Jude.

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So that's one thing. Um,
another thing that, uh,

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I'm really thrilled
about personally is St.

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Jude recently opened a new space on campus

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that's called the Family Commons,
which is 45,000 square feet.

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So an entire floor of one of
our old inpatient buildings,

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and it's 45,000 square feet of space
that is dedicated to our patients and

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families exclusively. No
medical treatment happens here.

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There's no clinical activity, and in fact,

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very few staff other than those who are
there to directly support the Family

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commons environment are
allowed on this floor.

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It's a respite for our
patients and families.

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And the early reviews of
it have been tremendous.

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I was a member of the design team
for that several years ago, um,

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when I was with ideo. And
now what's so amazing is, uh,

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I get to see it in youth and we are
in the early days of developing a

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research study to formally
study to what extent the family

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commons environment may positively
impact the patient care experience at

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St. Jude. So that is
really exciting to me.

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I'm eager to get going on it and see
what we learned through that process. Um,

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and then two other quick
things I'll mention, uh,

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I've touched on a bit
about our strategic plan.

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It's the most ambitious growth plan
we've had in the institution's 60 year

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history. It's roughly, it's
13 billion investment in St.

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Jude wherein we're adding 2300 jobs to the

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organization. That's part of the reason
why it's so important for us, um,

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to think strategically about
remote and hybrid work.

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And there's a lot of campus
construction going on.

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And so as someone who's just
ambitious in her own career,

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this is a environment and a
place where I feel like my

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ambition is, um, equally matched
by the organization's ambition.

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And that feels like a great fit.
And the last thing I would say is,

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um, mentoring other women in the workplace
is something that I have always cared

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passionately about,

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and indeed I've benefited
from mentorship myself

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tremendously. And St.

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Jude is committed to
mentoring women in leadership,

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particularly faculty
and senior leadership,

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in giving them the opportunity to
grow their careers as they wish.

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And so that's a place where I'm
already starting to get involved and

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finding it to be tremendously rewarding.

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Absolutely. I love that Catherine,
and wow, what a huge, uh,

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huge responsibility that is to be,

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obviously bringing in so many
new people into the workforce,

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2300 jobs is a lot. Um, you
know, from your perspective,

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what does an organization need in order
to be able to do that effectively? I,

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I can imagine having a strong
culture for those who are, um,

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already within the organization
and, you know, really, um,

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I've been there for a
while, but, you know,

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how do things change when you have such
an influx of of staff like that? And,

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um, really what can you do to bring
people on board as quickly as possible to

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understand, you know, where, uh,
what you need from them at St.

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Jude's for today and,
and where you're headed?

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Yeah, <laugh>, uh, not a small task. Um,

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and you're absolutely right
to hone in on, you know,

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hiring 2300 people in an
organization that is approximately

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6,507, maybe 7,000 people today. Um,

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that represents really, really
large growth for us. And,

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uh, of course that can bring all
kinds of changes to your culture,

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the employee environment.

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And we've already touched on just the
generational shifts that are happening in

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the workforce across America as it is. Um,

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so inherent in all of
that is a lot of change,

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and it makes me think of one of the
values that we have at St. Jude, uh,

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potentially my favorite value,

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which is embrace the challenge
to create a new tomorrow.

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I think that being sincerely curious
and open to trying things that are

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new and different is
challenging in and of itself,

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but I also believe that's how we create
that new tomorrow that we say is so

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important for us and for our patients, uh,

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and all the others who benefit from
the research that happens here.

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So when I think about
what's important for us,

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what we need to do to be
successful in the future,

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I personally have a strong commitment
to fundamentally pushing people to be

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sincerely curious and open to
trying. Because when we are that way,

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then we can embrace those challenges
and create a new tomorrow just at St.

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Ju value prompts us to do.

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Thank you so much for
sharing that with us. I,

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I think it's so important and so
helpful to, as you've mentioned,

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think through what's gonna be, um,
you know, making that tomorrow,

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um, that you're trying to
create. And I love that too,

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the embrace the challenge to create a
new tomorrow. I think, uh, you know,

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I wanna take that back to Becker's
as well because, you know,

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there's so much transformational change
happening across the board and so many

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different industries and, um, you
know, what a great mantra to have.

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Before we wrap up our con conversation,

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I was wondering if you could talk through
the mentorship side of things. You've,

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um, you know,

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mentioned that mentoring women in the
workplace is a passion of yours and

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emerging leaders as well. So
what do you see as being, um,

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the most important thing that healthcare
executives can do right now to make

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sure that their organizations
are successful in the future,

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especially as healthcare changes?
Um, and really, you know, the,

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the world at large evolves?

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Uh, well, so that, I would say,

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I think an organization's future
success is directly correlated with how

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effectively it enables the people
that make up that organization.

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So you can have, you know,

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incredible access to tools and
technology and other resources,

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but if you aren't curious about
why your people do what they do,

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why they choose you as an organization
over some other organization,

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why one team seems to be
outperforming everyone else,

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then I think at best,

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you as a leader or you as a member of
a leadership team can make a mediocre

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choice that's based on an assumption
and at work at worst. Rather,

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00:19:23,390 --> 00:19:27,770
you might miss a big opportunity to lead
the market or lead your industry and

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your company in a totally new way.

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So perhaps that's a long way of saying
you have to push yourself and commit to

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having an open, inquisitive mindset.

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And I think that that can be
particularly difficult in healthcare,

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and I don't think this is
unique to St. Jude necessarily,

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but in healthcare where frankly, you know,

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taking risks sometimes means
people's lives are at stake.

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And so you wanna be really intentional
about what risks you're taking and

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why you're taking them. Things
are rather serious and elevated.

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The consequences can be quite high.

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And so sometimes it can feel like
there's not room or time to be

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curious or it can be irresponsible to
let your mind wander a bit when you

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00:20:16,150 --> 00:20:17,890
are pretty confident, you know,

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a way move forward that has
proven itself to work in the past.

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But that's where I think any organization
and healthcare in particular can fall

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into a bit of a trap of going
with the known rather than being

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open to what could be.

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I love it. Catherine, thank you so much
for joining us on the podcast today.

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I feel like that is such great
insight and especially, um,

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thinking through healthcare and what
it takes to change and what it takes to

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transform and, and really become what,
uh, patients and communities need next.

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Uh,

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00:20:50,800 --> 00:20:53,400
I really appreciate your time today and
I look forward to connecting with you

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again soon.

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00:20:55,480 --> 00:20:59,080
Likewise. It's been a pleasure
and wish you all the best, Laura.

