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- This is Laura Dedo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Regina Schaumberg,

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system Director of Pharmacy, retail,

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and specialty pharmacy at Atrium Health.

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Regina, it's a pleasure to
have you on the podcast today.

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- Thank you for inviting me.

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- Now, I know we have a lot to talk about.

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There's so much happening
in the healthcare space

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and in particular, I'm
excited to learn more about

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what you do at Atrium.

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I, I know one of the, um,

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most well-respected health
systems in the country,

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so that'll be great to hear more from you.

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But before we dive into that discussion,

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can you tell me a little bit more

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about yourself and your background?

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- Um, absolutely. I, I am
Regina Schaumberg, as you said,

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and assistant director for our retail

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and specialty pharmacies, um,

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at Atrium Health at Wake Forest Baptist,

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and some responsibilities
in the Charlotte market.

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Um, but that's not all I've done in,

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in my professional career.

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Um, I've been a licensed
pharmacist for close

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to 32 years now,

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and throughout that, back
throughout that time,

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I've had numerous opportunities, uh,

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with the healthcare system

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to learn about all
aspects of patient care.

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So training from University

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of North Carolina at Chapel Hill,

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and then started working
in, in direct, um, hospital

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practice soon after that.

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So, worked with providers
in internal medicine.

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I've worked as a specialist
with kidney pancreas

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and solid organ transplant.

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Been a clinical manager for
the department, um, as well

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as heavily involved in student
and residency training.

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I was a residency coordinator

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for our PGY one pharmacy
practice program for close

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to 14 years, and then started
a PGY one community-based

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residency program where I served
as the RPD for eight years.

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So a lot of investment in learning

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and preparing those
pharmacists in the future.

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Um, over 10 years ago, I made
the transition to the retail

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and specialty area.

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It was beginning to,
uh, just take off, um,

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especially pharmacy at the time.

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We needed a lot of
focus with accreditation

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and really growing that business
that we know has become,

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um, even a greater, uh, growth volume

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through throughout the years.

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So I think my training and
background's quite interesting

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because I have seen all transitions

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of patient care from the acute care space

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to starting a transitions
of care program in a meds

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to beds program, and now
looking more in the ambulatory

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space and retail specialty pharmacy.

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So really seeing the,
the patient management

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and the patient life cycle full circle.

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Um, from a professional standpoint,

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been involved in a SHP committees

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and work for numerous years,

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and in 2010, I also
served as the president

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of our North Carolina
Association of Pharmacists.

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So a, a lot of, a lot of
different opportunities came

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through, um, my ability to say yes

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and discern what really drives
me in my pharmacy career.

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- Fascinating. And it seems
like you've got such an amazing

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background in pharmacy as well
as connecting with patients

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and really being able to
learn the continuum of care.

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So I can imagine that is really helpful.

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In your current role,
um, in, in, in that vein,

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what are some of the top trends you're

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following in healthcare right now?

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What's really top of mind for you?

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- Oh, wow. That, you
know, a loaded question.

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Um, there's a lot of internal
drivers, external drivers, um,

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and headwinds and
tailwinds that we're having

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to, to keep track of.

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But if I could narrow
that down to a few, uh,

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one would be pharmacy workforce or,

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or healthcare workforce for that matter.

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Um, covid has changed a lot
of the ways that we practice,

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um, allowed us to leverage
different opportunities

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and different ways to meet
the patients where they are.

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Um, but with also, with,
with those changes,

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we've become competitors,
um, with other, um, different

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for our, for our same talent pool.

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So we are really trying to figure out

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what does pharmacy look
like now and in the future,

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and what does our
workforce demand, um, to,

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to remain within the profession.

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So retaining that great
talent that we already have,

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and then learning about
training opportunities

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and pharmacy school enrollment is down

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for the first time in decades, so what is

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that gonna look like in
the next 20 to 30 years?

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Um, how are different
AI technologies going

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to assist pharmacists,
not replace pharmacists,

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but assist pharmacists in our role?

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And then take thinking
about the heavy impact

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on pharmacy technicians.

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The pharmacy technician
workforce is a growing workforce,

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um, but it also is one

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that's being shared across
multiple types of care.

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Um, so learning about how we can train,

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how we can start from perhaps
you, the middle school,

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the high school area, for
folks to start to understand

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that pharmacy technicians
should be a career

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path, not just a job.

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And, and we want that great
talent so we can continue

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to provide you the best care.

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So pharmacy workforce is something

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that we think about daily.

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Um, we can't grow without, without people.

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The second would be technology

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and really the race for
healthcare to keep up

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with the private sector, uh,

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and along with technology comes data.

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And so what does that data look like?

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You know, you can, you can look at data,

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but what does it mean and
how do we discern that data

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to make great decisions,
um, from how we take care

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of our patients to

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how well we're performing when
we take care of our patients?

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So I think in healthcare,
we need to be open, um,

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to using data open to what
technology is out there, um,

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and realizing that maybe it
doesn't look like we thought it

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would with technology,

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but just be open to that,
to that growth mindset.

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And one of the last things I I
think about a lot would be in

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specialty pharmacy, particular,

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the pipeline that's out there.

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You know, when I graduated
pharmacy school, there weren't

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as many medications as there are now.

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And really it's keeping
up with that pipeline.

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With the pipeline comes
the treatment strategies

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and even the access to the medications.

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You know, if we're doing
the research on the,

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these medications with our
patients in our facilities,

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then we want to, we want to
ensure that we have the ability

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to provide those medications
from a specialty pharmacy

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standpoint and not just joint patient care

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by sending those patients elsewhere.

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So we need to align closely
with their manufacturers.

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We need to tell our story
better of how we take care

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of our patients and

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how we can contribute
to positive outcomes.

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- I love that. I, I think
it makes so much sense,

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and certainly just fascinating
to kind of think through all

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of those trends, whether it's
looking at the workforce,

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having a strong pipeline in
place to continue to grow

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and develop, and then
adding that technology

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and integrating it into your current

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operational flows and systems.

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I, I really appreciate you
talking about the growth mindset

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because I think so many aspects

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of healthcare today really
need to, uh, embrace that

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and figure out how, um,

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to do things differently
than they ever have

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before to solve big problems.

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When you look at your teams

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and, um, how you're trying to
innovate and grow and develop

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and embrace that growth
mindset, what does it take to

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change the culture, whether a little bit

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or a lot in order to really, um,

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get yourself into a position
that everybody is, um,

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thinking in the same way

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and really excited about the future?

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- Well, I would say
that's a loaded question,

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but change doesn't happen overnight.

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Um, you know, it's, it's, uh, small turns.

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Um, it's just developing a
sense of community where we have

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that open mindset where
all ideas are welcome,

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where we challenge the, the
norm to, to your point, uh,

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when you say, you know,
healthcare is changing

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and we need to be open
to those technologies

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that may not have been ones

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that we would've considered in the past.

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Um, but we, we know we're
either gonna be limited on, on,

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um, teammates, limited on resources,

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and we need to design a way to do that.

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I think that open mindset
starts from the top down.

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We have to have leadership that recognizes

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that change is inevitable,

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and we need to be a positive part of

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that change versus driving
against that change.

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Looking at our frontline staff,

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looking at their suggestions.

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They're the ones that are, are interacting

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with those patients on a day-to-day basis.

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We need to recognize that
they're the experts in those

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fields and we need to
support them as leaders

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for the technology that they might need,

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the additional support they might

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need as well as our patients.

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We need to listen to our patients.

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Um, I think providers have done a good job

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for years having patient
advocacy groups, um,

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inviting patients, um,

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or patients, um, caregivers to
be part of, of those groups.

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And we need to do the same in pharmacy.

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We need to listen to
our patients, meet them

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where they are at providing what they need

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because it just might not be
what was needed 10 years ago.

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- That's such an excellent point,

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and, you know, fascinating to think about.

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Now, along those lines,

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how has your pharmacy program evolved over

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the last two to three years?

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What's really different today
than, um, it ever has been?

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- Oh, wow. Um, well, for
specialty pharmacy in particular,

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that term or concept 10
years ago did not exist.

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Um, and to, to, um,

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the conversation earlier
about my background, you know,

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I had been a clinical pharmacist

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with a solid organ transplant
team where I would interact

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with just one or two specialty
pharmacies, you know,

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15 years ago that would provide
those immunosuppressants

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and those medications for those
newly transplanted patients.

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And if you think about how

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that has evolved in the
past 10 years is over 50%

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of the medications that
are prescribed now are

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deemed specialty medications.

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Um, and so there's a lot of
opportunity for those patients

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for rare disease, um, for oral oncolytics,

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you think about medi, uh,
treatments for patients that used

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to only be in infusion centers
or in an acute care bed

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or facility have now moved

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to the outpatient outpatient setting.

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And that is absolutely
wonderful if you do not have

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to go into a hospital

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or into an infusion suite to
receive your therapy and, and,

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and heal at home and,

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and be seen at home even with some

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of our hospital at home opportunities.

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But really it's the volume growth.

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Um, over the past two to
three years in our retail

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and specialty pharmacies,
we're seeing, you know,

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double digit growth in volume,
not just prescription volume,

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that this is an incredibly
lucrative revenue stream.

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So inter hospital enterprises are looking

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to expand those health
system specialty pharmacies

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because they understand
not only do they prevent

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fragmentation of care for the patient

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that they're seeing all
under the same providers, um,

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pharmacy, et cetera,
within that same locale.

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Um, but they're also generating
that revenue that gives back

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to other patients in the
facility that helps sustain, um,

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enterprises in a, in a
positive financial manner.

252
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That in addition to immunizations, if,

253
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if you think about the
covid vaccine response,

254
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there were very limited folks
who could give vaccines,

255
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but pharmacists were one of them.

256
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So we were really called
to, to service immediately.

257
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We had to be creative with how
we were providing vaccines,

258
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how we were getting
medications to patients, um,

259
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a little bit unorthodox, a
little bit, a little bit,

260
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it felt unusual or might
might not be something we were

261
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accustomed to, but those
dire times calls for, called

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for creative measures and
we were able to do that.

263
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Um, you know, and the shifting
the patient care into the

264
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ambulatory setting is, is
something that's really evolved.

265
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And we, in the specialty and the,

266
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and the retail pharmacy are
beginning more so to be involved

267
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with those provider discussions,
even as far as looking at

268
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where providers need to be hired,

269
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what specialties do we need to have?

270
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Because if you don't have clinic
opportunities for patients

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to be seen for six to nine months,

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then they can start therapy

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and they, they cannot, um,

274
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resolve the issues that they're having.

275
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So again, I think the background,
um, I have in acute care

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positions me greatly and
my team, it provides them

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that support and that comfort level

278
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that we can have those
conversations with providers as well

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as conversations with hospital,
um, c-suite type leadership,

280
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um, that what we,

281
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what we say in our
knowledge is very important

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to the entire spectrum of patient care.

283
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- That's truly fascinating

284
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and definitely I love
kind of that story of

285
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how things have evolved so quickly

286
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and then embracing the
change and innovation

287
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and, um, really, you know,
moving to in a direction that is

288
00:12:01,845 --> 00:12:03,605
so impactful and important to continue

289
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to care for communities.

290
00:12:05,145 --> 00:12:07,085
Now, before we wrap up here, I'm wondering

291
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where do you see some of the
best opportunities for growth

292
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and adding value to the system overall?

293
00:12:11,805 --> 00:12:14,325
I know you talked a a little
bit about, um, just how,

294
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you know, having that specialty
pharmacy focus can really

295
00:12:17,125 --> 00:12:18,325
make a difference and be impactful.

296
00:12:18,505 --> 00:12:20,605
And I would just love to
hear from your perspective

297
00:12:20,605 --> 00:12:21,805
where you see all that headed.

298
00:12:23,465 --> 00:12:26,285
- Oh, sure. I, I think it's
going to be even more impactful,

299
00:12:26,745 --> 00:12:29,125
um, moving forward in the
next three to five years.

300
00:12:29,715 --> 00:12:32,165
Many integrated delivery
network opportunities.

301
00:12:32,685 --> 00:12:35,125
I know I've said several times
use the term preventing the

302
00:12:35,125 --> 00:12:36,325
fracturing of patient care,

303
00:12:36,785 --> 00:12:39,765
but it really is important
to adherence and compliance.

304
00:12:40,105 --> 00:12:42,205
And you, you think about if you have five

305
00:12:42,205 --> 00:12:43,725
or six medications, you're seeing three

306
00:12:43,725 --> 00:12:44,965
to four different providers

307
00:12:45,145 --> 00:12:47,885
and maybe your healthcare
insurance is mandating you use two

308
00:12:47,885 --> 00:12:49,005
or three different pharmacies.

309
00:12:49,685 --> 00:12:52,445
I mean, even if you don't
have many medications,

310
00:12:52,445 --> 00:12:54,005
that's still difficult to keep up with.

311
00:12:54,385 --> 00:12:57,005
So for some of our patients
that have a plethora

312
00:12:57,005 --> 00:12:59,005
of medications with
multiple disease states,

313
00:12:59,265 --> 00:13:00,965
that's even more confusing.

314
00:13:01,305 --> 00:13:03,365
So we need to understand
that we don't need

315
00:13:03,365 --> 00:13:05,205
to contribute to that confusion.

316
00:13:05,705 --> 00:13:10,125
We need to augment that with
ease for patient care, um,

317
00:13:10,225 --> 00:13:12,645
one stop shop, if you will,
and make that possible.

318
00:13:13,245 --> 00:13:15,325
I think there's, there's no limit to

319
00:13:15,325 --> 00:13:16,925
what we can do from a health system

320
00:13:17,065 --> 00:13:18,805
to provide the best
care to those patients.

321
00:13:19,195 --> 00:13:22,805
It's really telling our
story to those outside the,

322
00:13:22,805 --> 00:13:24,885
the walls or the confines of the IDN

323
00:13:24,885 --> 00:13:26,565
or a health, a health system network.

324
00:13:26,975 --> 00:13:29,685
Those are the payers, those
are the manufacturers.

325
00:13:30,105 --> 00:13:31,725
Um, I, I think we, we need

326
00:13:31,725 --> 00:13:33,405
to tell our story, we
need to tell it better.

327
00:13:33,505 --> 00:13:34,645
We need to tell it more often,

328
00:13:34,645 --> 00:13:37,365
and we need to tell it to
anyone who will listen about

329
00:13:37,365 --> 00:13:39,525
what we do it, it's quote,
the elevator speech,

330
00:13:39,585 --> 00:13:42,405
the executive summary, what
whatever term you wanna use.

331
00:13:43,025 --> 00:13:46,605
Um, pharmacy in itself has not
been a great advocate for it

332
00:13:46,705 --> 00:13:48,005
for themselves over the years.

333
00:13:48,145 --> 00:13:50,845
And, and I know just during
my time in the career, um,

334
00:13:50,865 --> 00:13:53,205
if there's a, if there's a
news story, what do they show?

335
00:13:53,205 --> 00:13:55,205
They show a pharmacist
counting pills on it

336
00:13:55,225 --> 00:13:56,365
or tablets on a tray.

337
00:13:56,665 --> 00:13:58,325
Um, but that's not what
pharmacy is anymore.

338
00:13:58,425 --> 00:14:00,645
And we're responsible
for marketing who we are

339
00:14:00,645 --> 00:14:03,925
and what we can do, um,
to the, those payers,

340
00:14:03,925 --> 00:14:05,925
those manufacturers, to those executives

341
00:14:05,945 --> 00:14:07,085
as well as to the patients.

342
00:14:07,545 --> 00:14:11,125
Um, patients know that pharmacy
is a reliable profession.

343
00:14:11,125 --> 00:14:13,525
They, they ask us many,
many different questions.

344
00:14:13,865 --> 00:14:15,445
We can provide more time with them than

345
00:14:15,445 --> 00:14:17,125
unfortunately their providers can.

346
00:14:17,465 --> 00:14:20,045
Um, so we just need to continue
to advocate through those,

347
00:14:20,055 --> 00:14:23,445
those different types of
forums about what we can do.

348
00:14:23,465 --> 00:14:24,525
And I think we've done a good job.

349
00:14:24,645 --> 00:14:26,325
I mentioned immunizations previously.

350
00:14:26,715 --> 00:14:29,485
There's, um, there's
support in different states.

351
00:14:29,595 --> 00:14:33,205
There's, um, certified pharmacy
practitioners that can serve

352
00:14:33,205 --> 00:14:34,645
as mid-level practitioners.

353
00:14:34,915 --> 00:14:37,165
There's the ability for
pharmacists to prescribe.

354
00:14:37,545 --> 00:14:39,205
Um, there's ability for pharmacists

355
00:14:39,205 --> 00:14:41,245
to administer long-acting injectables.

356
00:14:41,505 --> 00:14:42,645
So we're getting out there.

357
00:14:42,865 --> 00:14:44,805
Um, but we're having to
do a little bit slowly

358
00:14:45,225 --> 00:14:47,765
and we're facing some political pushback,

359
00:14:48,025 --> 00:14:50,485
but I think just we continue
to, to push forward.

360
00:14:50,585 --> 00:14:53,085
We can do, do some amazing
things for the system overall.

361
00:14:54,415 --> 00:14:55,515
- That's fascinating to hear.

362
00:14:55,515 --> 00:14:56,515
Regina, thank you so much

363
00:14:56,515 --> 00:14:57,955
for joining us on the podcast today.

364
00:14:57,985 --> 00:15:00,155
This has been a really fun
and interesting conversation

365
00:15:00,175 --> 00:15:02,075
and I look forward to
connecting with you again soon.

366
00:15:03,115 --> 00:15:04,735
- You're very welcome. Thank you so much.

