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- This is the Becker's
Healthcare Podcast, created

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by the team of Becker's Healthcare,

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a multimedia company devoted to the people

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who power us healthcare.

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Four new 15 minute episodes
are released daily containing

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industry news analysis and
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healthcare decision
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Thanks for listening.
Now here's the episode.

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- This is Laura Dedo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Bob Callway,

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the president and Chief Executive Officer

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of New England Life Care.

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Bob, it's a pleasure to have
you on the podcast today.

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- Thank you, Laura. Thanks for having me.

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- Now, I know we've got
a lot to talk about.

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There's so much happening
right now in healthcare

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and certainly just some
really fascinating, um,

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things you're doing there
at New England Life Care.

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But before we dive into my questions,

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can you tell us a little bit more

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about yourself and your background?

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- Yeah, sure. Let me
tell you both about me

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and a little bit about my company,

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because we're a little bit
different than the, uh,

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than the typical healthcare organization.

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So, um, as you mentioned,
I serve as the president

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and CEO of New England Life Care.

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Uh, my background, I
was originally trained

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as a medical laboratory technologist

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and worked in acute care
laboratories for a number

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of years early in my career.

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Uh, but most of my background,

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I hold advanced degrees in healthcare

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administration and in public health.

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Uh, and most of my
background has been in, uh,

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large academic medical centers

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and physician group practices.

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And most recently

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before joining New England
Life Care, uh, I worked

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with Atrias Healthcare,

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which is a very large
physician practice here in, uh,

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eastern Massachusetts.

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Um, and one of the first
participates in the, uh,

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pioneer Accountable Care
organization, uh, which is, uh,

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where I spent most of my
time, uh, working with

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and developing programs

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to perform favorably in an
accountable care organization.

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And that's in part what drew me here

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to New England Life Care and
for New England Life Care.

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Um, as I say, we're a unique organization.

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Uh, we are organized as a, not-for-Profit

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Hospital Services Cooperative,
um, under Section 5 0 1 E

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of the IRS tax code.

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Um, and what that means in
practical terms is that, uh,

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we provide a designated
service, in this case it's, uh,

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home infusion services, uh, to,
uh, not-for-profit hospitals

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that are members of the cooperative.

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And today there are 70
hospital members, uh,

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in the cooperative located
in Massachusetts, Maine,

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New Hampshire, and Vermont.

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Um, and, uh, an interesting
feature of the cooperative is

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that the member hospitals actually

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own New England Life Care.

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So we serve, if you will, as
the infusion department, uh,

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for the 70 hospitals that,
uh, that we represent.

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And internally, I maintain 70 profit

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and loss statements for
all of the hospitals

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that are a member, member
of the cooperative.

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So, uh, very interesting structure, uh,

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but in providing a
really important services

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to the not-for-profit hospitals located

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in the region that we serve.

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- That's amazing to hear,

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and definitely, you know,
a very big responsibility

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to be serving that community
in such a, a large area

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of diverse population as well.

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From your perspective, what are some

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of your top priorities right now?

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What are you really spending
most of your time on?

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- Yeah, it great question.

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Um, you know, we, we conducted,
um, in the last few weeks,

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um, our town hall meetings
where we bring together all

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of our staff who are spread
all over New England, uh,

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to update them on what's
going on with the business

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and what are our priorities at the moment.

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Um, and in that we shared
with folks that, um,

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we had hoped coming out of the pandemic

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that things would settle
down a little bit.

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Um, but in fact, the opposite is true

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that the market is
changing so quickly both

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after effects of the pandemic,

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but just changes in the marketplace

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that it's really caused
us to take a step back

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and reevaluate our strategic
plans, um, over the course

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of the next couple of years,

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and in fact, shorten our strategic horizon

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because the market is
changing quickly enough

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and new threats are emerging fast enough

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that it's really shortened
our, our, um, our visibility.

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Um, so the things that we're
working directly on now are the

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things that frankly, many

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of our member hospitals
are dealing with today.

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So first and probably
foremost is the shortage

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of qualified labor, um,

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to support the healthcare organizations.

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You know, lots

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and lots of people left
healthcare during the pandemic.

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The pipeline of replacement
staff isn't adequate

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to support the needs of the marketplace.

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Uh, and we've got a large, uh, population

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of healthcare workers who
are approaching retirement.

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So we're innovating strategies
around how do we continue

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to grow the organization in
an environment that where,

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where there will simply
not be enough staff

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to facilitate that growth.

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And that's taken on a number
of different strategies.

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So that's sort of number one.

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The second is really a focus on driving

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interoperability and starting
to deploy newer technologies

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that have come out in the marketplace,

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and particularly in the
last six months or so.

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Uh, and particularly starting to deploy

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artificial intelligence and
robotic process automation

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into our workflows, frankly, as a strategy

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to support the fact that there
aren't enough staff available

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to do the work and grow the organization.

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So part of our strategy around dealing

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with staff shortages
is working to make sure

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that we provide the tools
that allow our staff to be as

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efficient as they possibly can

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and allow taking kind of the
mundane work out of the work

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that they do and allowing
them to work at the higher end

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of their licenses or their capabilities.

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So that's been a big change as well.

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Um, but I would also
reflect it as both a curse

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and a blessing because while the drive

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for interoperability is
really critical, both to kind

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of support the organization

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and to develop a patient-centric
approach in managing care,

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um, the flip side to that
is the rapidly increasing

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incidents of cyber attacks.

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Uh, we were a victim of a
cyber attack earlier this year,

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and thankfully we're able
to respond to it quickly.

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Uh, but a lot of time

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and effort has to go into
protecting our information systems

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and keeping ahead of what is
a burgeoning crisis in terms

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of, uh, the, the ability for,
uh, threat actors to be able

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to invade systems that we
use to care for our patients.

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Um, and then lastly, a big
focus for us, particularly

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as a not-for-profit, um,
is operating profitably.

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So, you know, we've seen both
in an inflationary economy,

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but also as a result of sort

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of ongoing supply chain
disruptions, both in terms of

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supplies, but also in pharmaceuticals,

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relatively rapid increases
in the prices for, um,

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for the products that we purchase

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and that we use in patient care.

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Uh, and, and candidly, uh,

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third party payer reimbursement is

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not keeping pace with that.

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So this, we find this
eroding our margins together

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with higher labor costs

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and needing to look at ways
to make sure we can continue

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to generate sufficient margins
to support the operations

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of the business and continue to grow.

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- Absolutely. I think
that's fascinating and,

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and certainly a lot of the
issues that you touched on, um,

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are top of mind for healthcare
executives across the board.

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Certainly when you're looking at the

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labor shortages and challenges.

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Um, love to hear, you know,
working on some of the AI RPA

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and, and other digital
transformation aspects

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that can boost the workforce.

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And then, um, the supply
chain disruptions too,

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it just seems like, you know,

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or continue a one-two punch
of yeah, really just trying,

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trying to hospital financials
and trying to figure that out.

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Um, you know, when you
look at all those things,

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obviously bringing technology
and can make a big difference,

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but how do you incorporate
that into the broader culture

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of the organization and making
sure people, um, you know,

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are, are working to the
top of their abilities,

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but then also comfortable with the, um,

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digital transformation strategy?

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- Yeah, well, I think
it's a great question.

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Uh, I sort of express
that in terms of, um,

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our strategies

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or our tactics for dealing
with, um, staffing shortages.

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Um, and we've really got
kind of five approaches, one

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of which speaks directly to
the question you're asking.

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So number one is that we,
we recognize that we have

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to be much more innovative in recruiting

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for the limited staff that are
available in the marketplace.

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And part of that requires us

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to make the organization an attractive one

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for healthcare professionals
to want to join, right?

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So, um, you'll hear threaded
through these strategies,

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the goal of what we refer
to as creating allies

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with our employees, right?

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Embedding them and engaging
them actively, um, in

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how the business is run.

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Um, creating an environment
where people feel connected

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to the purpose, where their voices matter

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and where they feel connected with, uh,

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where the business is going
and how we're gonna get there.

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Um, that will in fact,

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I think ultimately also
make it an attractive place

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for people to wanna come to work.

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Um, that gets to the second piece,

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which is really focusing
on staff retention,

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keeping the good staff that we have.

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Um, and that gets back to
what I was just talking about

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around ke keeping people
connected, having them feel a sense

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of purpose and commitment

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and engagement with the organization, uh,

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that their voice matters

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and that, that their folks
listening to their points

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of view on how the business should re run.

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But there's also a big
focus on our part around

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preserving staff wellness

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and identifying, reducing
the signs of burnout,

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which we're really endemic
during the the covid period.

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Um, you know, third for us
is improving the efficiency

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and the productivity of the staff we have,

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and that's where I mentioned
starting to apply things like,

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uh, artificial intelligence
and robotic process automation

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and, and frankly, modern
information system.

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So we'll be going through, uh, an upgrade

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of our electronic medical
record in the next 18 months

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to provide a more ma modern
platform that allows us

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to better, better
digitize our, our systems.

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Um, and in AI

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and RPA, we've applied it in
a couple of places already.

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So, um, we were able to, uh,

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to use robotic process automation

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to basically digitize
order entry coming into our

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organization, uh, which
had an enormous benefit.

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So historically, our orders
came to us generally by fax, um,

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but were sometimes available
through hospital's use

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of post-acute, uh, discharge software.

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Um, but all of that was
ultimately converted to paper

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that our staff then end up having

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to reenter into our
electronic medical record.

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And you can just imagine both
the, the labor requirements

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to do that and the degree
of error that comes

250
00:11:17,485 --> 00:11:21,365
with anyone trying to transpose
information from, you know,

251
00:11:21,405 --> 00:11:23,765
a written document into
an electronic record.

252
00:11:24,385 --> 00:11:26,885
So we actually use
robotic process automation

253
00:11:27,225 --> 00:11:31,125
to receive those incoming
faxes, digitize the results,

254
00:11:31,225 --> 00:11:33,605
and load it automatically into our

255
00:11:33,605 --> 00:11:35,005
electronic medical record.

256
00:11:35,465 --> 00:11:38,045
So we eliminate all of
that manual data entry.

257
00:11:38,665 --> 00:11:41,205
Uh, we're applying that
in some, in a number

258
00:11:41,205 --> 00:11:43,525
of areas also within
our billing operations.

259
00:11:43,625 --> 00:11:46,605
And again, the goal here is trying

260
00:11:46,605 --> 00:11:50,005
to identify the mundane
parts of the work that all

261
00:11:50,005 --> 00:11:52,205
of our staff do, whether
professional staff

262
00:11:52,225 --> 00:11:53,485
or administrative staff,

263
00:11:53,985 --> 00:11:56,805
and remove that use
technology to support that.

264
00:11:57,465 --> 00:12:01,565
So to your question about
staff acceptance of that, um,

265
00:12:01,895 --> 00:12:03,885
there, you know, kind
of two pieces to this.

266
00:12:03,945 --> 00:12:07,245
One is staff view it as
incredibly valuable, right?

267
00:12:07,245 --> 00:12:09,765
We're looking for small wins here to show

268
00:12:10,585 --> 00:12:11,685
how the application

269
00:12:11,685 --> 00:12:14,765
of this technology can make
their work lives better,

270
00:12:14,915 --> 00:12:18,005
because no one wants to have
to do all of that mundane work.

271
00:12:18,385 --> 00:12:21,885
Uh, staff wanna be using kind
of a higher level of judgment

272
00:12:22,065 --> 00:12:25,085
and capability in the work
that they, uh, that they do.

273
00:12:25,145 --> 00:12:28,525
So we're seeing acceptance
there from that point of view,

274
00:12:28,985 --> 00:12:30,125
um, and two,

275
00:12:30,305 --> 00:12:34,005
by actively engaging our staff
in utilization of the software.

276
00:12:34,185 --> 00:12:36,925
So we were really clear
as we went into this,

277
00:12:37,575 --> 00:12:41,445
we're not developing this, this
software to replace anybody.

278
00:12:41,555 --> 00:12:43,845
This, this is not gonna eliminate jobs.

279
00:12:44,385 --> 00:12:47,565
Um, what it will do though
is turn the trajectory

280
00:12:47,755 --> 00:12:51,845
that will require us to have
less labor as we continue

281
00:12:51,845 --> 00:12:53,045
to grow, um,

282
00:12:53,425 --> 00:12:56,325
and it's labor working
at, at a higher level

283
00:12:56,345 --> 00:12:58,045
of competency and capability.

284
00:12:58,905 --> 00:13:01,805
Um, so that's where our AI models come in.

285
00:13:01,805 --> 00:13:03,485
And then, you know, we're also looking at

286
00:13:03,485 --> 00:13:04,965
alternative staffing models.

287
00:13:05,305 --> 00:13:06,325
Uh, you know, given

288
00:13:06,325 --> 00:13:09,365
that there aren't enough
infusion nurses, for example,

289
00:13:09,465 --> 00:13:12,845
to be able to support the
healthcare marketplace, starting

290
00:13:12,865 --> 00:13:15,845
to look at places where, um, other kinds

291
00:13:15,845 --> 00:13:17,885
of staff can do the work that

292
00:13:18,485 --> 00:13:20,765
infusion nurses are, are not available to.

293
00:13:20,825 --> 00:13:24,525
So for example, here in
Massachusetts, we're now using, um,

294
00:13:25,275 --> 00:13:27,845
LPNs to do IV line management.

295
00:13:27,875 --> 00:13:29,845
It's within their scope of practice.

296
00:13:30,225 --> 00:13:33,845
Um, and instead of having
to deploy expensive, uh,

297
00:13:34,205 --> 00:13:36,645
infusion nurses to do that, so again,

298
00:13:36,645 --> 00:13:39,525
it's using the right folks at
the right end of their scope

299
00:13:39,525 --> 00:13:41,085
of practice and their capabilities.

300
00:13:41,905 --> 00:13:44,645
Um, and then lastly, we're
really starting to look at

301
00:13:45,065 --> 00:13:47,245
how we develop staff, right?

302
00:13:47,265 --> 00:13:50,445
And this will include
training programs designed

303
00:13:50,625 --> 00:13:53,805
to create a clin, a pathway
within the organization

304
00:13:54,275 --> 00:13:57,645
that allows staff to stay
here, develop new skills,

305
00:13:58,105 --> 00:14:00,925
and move into increasing
levels of, of, um,

306
00:14:01,385 --> 00:14:03,965
of capability within the organization.

307
00:14:04,105 --> 00:14:06,325
So we are looking at
training, for example,

308
00:14:06,425 --> 00:14:08,405
our own pharmacy technicians so

309
00:14:08,405 --> 00:14:11,365
that they can work in the
clean room taking folks without

310
00:14:11,365 --> 00:14:12,765
having that experience

311
00:14:12,765 --> 00:14:14,885
and actually building the
training programs here.

312
00:14:15,025 --> 00:14:19,085
So multifaceted in terms of how
we're gonna accomplish that,

313
00:14:19,585 --> 00:14:21,845
uh, and all rely on one another.

314
00:14:22,345 --> 00:14:25,565
But the essence to this,
in, in the answer again

315
00:14:25,585 --> 00:14:29,325
to your question is you can't
be successful in doing this

316
00:14:29,705 --> 00:14:33,125
unless you're engaging
staff at every level to know

317
00:14:33,195 --> 00:14:35,525
what you're trying to
accomplish as an organization

318
00:14:35,865 --> 00:14:37,125
and them feeling a part

319
00:14:37,185 --> 00:14:39,525
and engagement in achieving those goals.

320
00:14:41,545 --> 00:14:43,305
- Absolutely. That makes
a ton of, of sense,

321
00:14:43,365 --> 00:14:44,385
and I, I really love it.

322
00:14:44,485 --> 00:14:45,985
Um, love that strategy there.

323
00:14:46,125 --> 00:14:47,545
Now, looking into the future,

324
00:14:47,885 --> 00:14:49,385
how do you see New England life care

325
00:14:49,745 --> 00:14:50,865
evolving over the next few years?

326
00:14:51,115 --> 00:14:53,565
What do you see as accelerating
and changing over time?

327
00:14:54,315 --> 00:14:55,845
- Yeah, that's a great question too.

328
00:14:56,145 --> 00:14:57,365
Um, and you know,

329
00:14:57,465 --> 00:15:00,365
my answer would've been different
if you had asked me that

330
00:15:00,365 --> 00:15:02,165
during the, uh, during the pandemic,

331
00:15:02,385 --> 00:15:06,405
but one of the things that
we saw, um, really prior

332
00:15:06,465 --> 00:15:08,005
to the pandemic and,

333
00:15:08,225 --> 00:15:12,125
and sort of on steroids, if
you will, during the pandemic,

334
00:15:12,825 --> 00:15:16,845
was, um, more migration of care out

335
00:15:16,845 --> 00:15:19,605
of acute care settings and into the home.

336
00:15:20,425 --> 00:15:23,485
And where that really
got wheels, if you will,

337
00:15:23,485 --> 00:15:27,645
during the pandemic is,
you know, one was CMSs, um,

338
00:15:28,235 --> 00:15:30,405
expansion of the hospital without laws

339
00:15:30,505 --> 00:15:32,245
or the hospital at home programs

340
00:15:32,985 --> 00:15:36,805
and providing reimbursement
for those programs that, um,

341
00:15:36,945 --> 00:15:41,565
you know, that created just a
waterfall of organizations now

342
00:15:41,565 --> 00:15:43,885
that are implementing their
own hospital at home programs,

343
00:15:44,205 --> 00:15:45,365
bringing care into the home.

344
00:15:45,905 --> 00:15:49,925
Uh, that was sort of one, uh,
one op uh, one, uh, feature,

345
00:15:50,385 --> 00:15:51,525
uh, of the pandemic.

346
00:15:51,905 --> 00:15:55,245
Um, you know, organizations
were realizing that a lot

347
00:15:55,245 --> 00:15:59,165
of the care that is provided
in acute care settings can be

348
00:15:59,405 --> 00:16:01,725
provided in the home, and
we're simply lacking a

349
00:16:01,925 --> 00:16:03,165
reimbursement mechanism for that.

350
00:16:03,585 --> 00:16:06,765
Um, and we're also now
seeing in large part,

351
00:16:07,065 --> 00:16:10,285
to compete favorably in
accountable care programs.

352
00:16:10,665 --> 00:16:13,485
Uh, more and more programs aimed at trying

353
00:16:13,505 --> 00:16:17,125
to avoid patients going
into acute care settings

354
00:16:17,505 --> 00:16:20,525
or being unnecessarily
hospitalized for services

355
00:16:20,525 --> 00:16:22,245
that could be provided in the home.

356
00:16:22,345 --> 00:16:24,845
And home infusion is a big part of that,

357
00:16:24,845 --> 00:16:28,085
because it's not uncommon that patients go

358
00:16:28,085 --> 00:16:30,605
to the emergency room
to get a line installed

359
00:16:30,825 --> 00:16:33,485
to start their antibiotic
treatment, for example,

360
00:16:34,025 --> 00:16:35,405
and then get admitted for

361
00:16:35,405 --> 00:16:37,485
that when in fact those services could be

362
00:16:37,685 --> 00:16:40,405
provided equally well and
equally safely in the home.

363
00:16:41,065 --> 00:16:43,725
So we expect that
expansion's gonna continue.

364
00:16:43,945 --> 00:16:48,125
Uh, you see it in, in a number
of the disruptors that are,

365
00:16:48,275 --> 00:16:50,205
that are moving into the marketplace.

366
00:16:50,305 --> 00:16:52,765
You look at places like Amazon and Optum

367
00:16:52,785 --> 00:16:54,045
and uh, so forth

368
00:16:54,275 --> 00:16:56,965
that are really focused
on both the pre acute

369
00:16:56,985 --> 00:17:00,245
and the post-acute settings, recognizing

370
00:17:00,245 --> 00:17:02,565
that more care is gonna
be happening in the home.

371
00:17:02,785 --> 00:17:07,045
So for us, that means
both a, a a, you know,

372
00:17:07,045 --> 00:17:10,765
significant growth in the
services that we provide, uh,

373
00:17:11,185 --> 00:17:14,045
but it also means that,
uh, we've gotta think about

374
00:17:14,105 --> 00:17:15,965
how we do di things differently, right?

375
00:17:15,965 --> 00:17:19,525
Because, for example,
providing home infusion

376
00:17:19,705 --> 00:17:23,965
for a hospital home patient,
uh, is the same as we've done

377
00:17:24,025 --> 00:17:26,925
for many years for a, you know, a patient

378
00:17:27,195 --> 00:17:29,445
that has been discharged
from an acute care setting.

379
00:17:29,785 --> 00:17:32,005
The difference here is
the turnaround time.

380
00:17:32,005 --> 00:17:33,645
These are hospitalized patients,

381
00:17:33,665 --> 00:17:36,565
so you've gotta build your
operation that allows you

382
00:17:36,565 --> 00:17:39,125
to prepare compounded medication

383
00:17:39,185 --> 00:17:41,525
and infusion supplies in a requi

384
00:17:41,535 --> 00:17:42,965
relatively quick turnaround.

385
00:17:43,305 --> 00:17:46,085
So that's a big change for
our organization is trying

386
00:17:46,085 --> 00:17:48,805
to keep up with that, uh,
with that pace of change.

387
00:17:49,505 --> 00:17:53,125
Um, I think the other thing we
expect to see is that, again,

388
00:17:53,185 --> 00:17:57,885
the, the, um, pandemic taught
us that many more therapies

389
00:17:58,515 --> 00:18:00,845
that we always assumed could only be

390
00:18:01,125 --> 00:18:03,165
provided in acute care settings, um,

391
00:18:03,545 --> 00:18:06,085
can in fact now be done
in home, in the home.

392
00:18:06,385 --> 00:18:09,325
So, you know, you're seeing in
the marketplace, for example,

393
00:18:09,875 --> 00:18:12,725
more movement of, um, cancer treatment

394
00:18:12,785 --> 00:18:15,405
for patients in the home,
including some types

395
00:18:15,425 --> 00:18:16,685
of chemotherapy now

396
00:18:16,965 --> 00:18:20,565
provided in the home, um,
that's supplemented by another,

397
00:18:20,865 --> 00:18:25,005
um, uh, service that
emerged during the pandemic,

398
00:18:25,215 --> 00:18:27,725
which is the application of telemedicine

399
00:18:27,785 --> 00:18:29,205
and patient telemonitoring.

400
00:18:29,625 --> 00:18:33,045
Uh, right. And that emerged
very quickly out of necessity

401
00:18:33,045 --> 00:18:35,885
during the pandemic, but
that's gonna survive now,

402
00:18:35,885 --> 00:18:38,485
that will sort of be the
platform that allows us

403
00:18:38,505 --> 00:18:39,645
to provide more services

404
00:18:39,745 --> 00:18:41,525
to the patient in the home environment.

405
00:18:41,985 --> 00:18:46,445
So, big impact for us, as we're,
I mentioned at the outset,

406
00:18:46,445 --> 00:18:48,805
that the market is changing
really quickly for us,

407
00:18:49,185 --> 00:18:51,605
and it's those areas where
we're really starting

408
00:18:51,665 --> 00:18:55,125
to see the pace of change,
um, just moving very,

409
00:18:55,195 --> 00:18:57,965
very quickly and many competitors,

410
00:18:58,105 --> 00:19:00,725
mo including not-for-profit
competitors, um,

411
00:19:00,825 --> 00:19:04,405
and big tech moving into this area to try

412
00:19:04,405 --> 00:19:05,885
to capture a piece of the pie.

413
00:19:08,545 --> 00:19:09,825
- Absolutely. That's such a great point.

414
00:19:09,925 --> 00:19:12,425
And, you know, so interesting
to think about how that pace

415
00:19:12,425 --> 00:19:15,025
of change has really made
a difference, um, you know,

416
00:19:15,025 --> 00:19:16,145
over the past couple years.

417
00:19:16,605 --> 00:19:18,425
And certainly one of the
things you mentioned at the top

418
00:19:18,425 --> 00:19:21,145
of our conversation too, is
there being new threats as,

419
00:19:21,205 --> 00:19:24,185
as part of the reason why
you're needing to, um, shorten

420
00:19:24,185 --> 00:19:25,225
that strategic horizon

421
00:19:25,365 --> 00:19:28,065
and looking at, you know,
um, what's happening there.

422
00:19:28,125 --> 00:19:30,505
And so I was wondering, you know, is

423
00:19:30,505 --> 00:19:31,865
that typically looking at some

424
00:19:31,865 --> 00:19:33,505
of these non-traditional
healthcare entrants or,

425
00:19:33,505 --> 00:19:36,105
or what other threats do you
really see as arising now that,

426
00:19:36,125 --> 00:19:37,185
you know, may not have been there

427
00:19:37,205 --> 00:19:40,145
or part of that strategic
process before the pandemic?

428
00:19:41,085 --> 00:19:42,575
- Yeah, it's a great question,

429
00:19:42,675 --> 00:19:46,095
and you're right that, you
know, all of this environment,

430
00:19:46,555 --> 00:19:49,815
um, has really shortened
our strategic horizon

431
00:19:49,905 --> 00:19:52,015
where we typically would've looked out two

432
00:19:52,015 --> 00:19:53,975
to three years in our strategic planning.

433
00:19:54,555 --> 00:19:56,215
You know, it's, right now it's impossible

434
00:19:56,215 --> 00:19:58,255
to look at the market and
determine where it's gonna be

435
00:19:58,595 --> 00:20:01,655
and what the threats will
be three years from now, uh,

436
00:20:01,825 --> 00:20:03,415
which has kind of shortened that up.

437
00:20:03,795 --> 00:20:07,455
Um, but the, you know, we, we
see as the principle threats,

438
00:20:07,835 --> 00:20:12,175
the, so I mentioned, um,
really a rapid invasion, um,

439
00:20:12,765 --> 00:20:15,335
into the, particularly
the post-acute in the home

440
00:20:15,365 --> 00:20:20,215
marketplace, um, uh, again,
by very large organizations.

441
00:20:20,435 --> 00:20:23,175
So, you know, you're seeing
entrants around things like,

442
00:20:23,195 --> 00:20:28,015
you know, Amazon, Google,
uh, Optum, um, most recently,

443
00:20:28,275 --> 00:20:30,895
um, you may have seen
that Costco has announced

444
00:20:30,895 --> 00:20:32,855
that they're entering
the primary care market

445
00:20:32,855 --> 00:20:35,415
and they're gonna be
offering telemedicine and,

446
00:20:35,515 --> 00:20:39,495
and pri uh, uh, primary
care services through their,

447
00:20:39,875 --> 00:20:41,175
uh, big box stores.

448
00:20:41,635 --> 00:20:44,055
Um, that's a momentum that's underway.

449
00:20:44,235 --> 00:20:48,525
And, um, the, the, the reality
is that part of this is

450
00:20:49,045 --> 00:20:52,885
recognizing the patient centricity to care

451
00:20:53,115 --> 00:20:57,045
that these are organizations
that are very much focused on

452
00:20:57,595 --> 00:20:58,925
what do patients want.

453
00:20:59,585 --> 00:21:01,805
And, you know, the marketplace
is changing quickly, right?

454
00:21:01,805 --> 00:21:03,925
We're now seeing, um, the majority

455
00:21:04,025 --> 00:21:07,045
of the population in the
United States at least,

456
00:21:07,065 --> 00:21:10,805
or Gen Xers, gen Ys, and they
have very different, uh, needs

457
00:21:10,905 --> 00:21:14,005
and wants, uh, in the
healthcare marketplace.

458
00:21:14,005 --> 00:21:16,725
They want immediate access,
they want immediate contact,

459
00:21:16,835 --> 00:21:17,925
they don't wanna wait in line,

460
00:21:17,925 --> 00:21:20,165
and they don't wanna wait
six months to get services.

461
00:21:20,705 --> 00:21:23,445
Um, and if you can't provide
them as an organization,

462
00:21:23,445 --> 00:21:24,685
they're gonna go somewhere else.

463
00:21:25,225 --> 00:21:28,605
Um, so a lot of folks entering
the market to try to be able

464
00:21:28,605 --> 00:21:30,645
to build on that desire

465
00:21:30,715 --> 00:21:33,005
that you're seeing coming
from the, uh, population.

466
00:21:33,425 --> 00:21:35,925
Um, so we're looking at
that both in terms of

467
00:21:36,025 --> 00:21:39,685
how do we deploy, how do we
deploy technology to, to try

468
00:21:39,685 --> 00:21:43,125
to mimic that and meet that
demand in our, in our members,

469
00:21:43,545 --> 00:21:46,565
but it's also gonna
require some association

470
00:21:46,595 --> 00:21:49,285
with these organizations to really start

471
00:21:49,285 --> 00:21:52,765
to build partnerships to
figure out how to do that,

472
00:21:52,985 --> 00:21:54,005
uh, collectively.

473
00:21:54,005 --> 00:21:55,965
Because, you know, if
you're not doing it as part

474
00:21:55,965 --> 00:21:58,605
of a partnership, you're going
to lose that part of your,

475
00:21:59,225 --> 00:22:01,285
uh, your care healthcare spectrum.

476
00:22:04,915 --> 00:22:05,915
- Absolutely. I, I love that.

477
00:22:05,915 --> 00:22:08,675
And, you know, really sets a,
a really strong kind of, uh,

478
00:22:08,675 --> 00:22:11,795
vision in motion for how
you're able to tackle some

479
00:22:11,795 --> 00:22:13,795
of these big challenges
and leverage partnerships

480
00:22:13,815 --> 00:22:16,795
and connections creatively,
um, within the industry to,

481
00:22:16,795 --> 00:22:18,235
to really deliver care
and make sure people

482
00:22:18,235 --> 00:22:19,315
have access to care too.

483
00:22:20,175 --> 00:22:21,475
Um, I love that.

484
00:22:21,475 --> 00:22:23,115
Before we wrap up our conversation,

485
00:22:23,295 --> 00:22:25,915
I'm wondering if you could
talk through what is something

486
00:22:25,915 --> 00:22:27,715
that you or your teams
have done differently

487
00:22:27,785 --> 00:22:29,595
that has really made some great results?

488
00:22:30,985 --> 00:22:34,875
- Yeah. Um, well, I mentioned
one already, um, which was,

489
00:22:35,135 --> 00:22:38,395
um, our first effort in applying, um,

490
00:22:38,865 --> 00:22:42,915
robotic process automation
to improve the efficiency

491
00:22:42,935 --> 00:22:45,995
and the timeliness of
order entry and processing.

492
00:22:46,415 --> 00:22:49,155
Uh, that was a huge success for us.

493
00:22:49,335 --> 00:22:53,515
So, um, we allocate, you
know, roughly four to five

494
00:22:54,105 --> 00:22:58,395
FTEs a day within our
organization, uh, simply, uh,

495
00:22:58,775 --> 00:23:01,915
taking orders and entering them
into our electronic medical

496
00:23:01,915 --> 00:23:05,395
record and an untold
number of errors that come

497
00:23:05,395 --> 00:23:07,875
with just anybody entering information

498
00:23:07,875 --> 00:23:09,315
or transposing information.

499
00:23:09,735 --> 00:23:12,195
Uh, so the application of RPA,

500
00:23:12,195 --> 00:23:14,675
there was an enormous
success for us, right?

501
00:23:14,675 --> 00:23:18,275
It really took a huge demand
off of the staff that manage

502
00:23:18,275 --> 00:23:22,075
that and dramatically reduce
the, the number of errors

503
00:23:22,075 --> 00:23:24,155
that we see with the input of

504
00:23:24,155 --> 00:23:25,755
what is frankly, critical data, right?

505
00:23:25,775 --> 00:23:29,835
No one wants to put a, a,
um, an order in incorrectly

506
00:23:30,035 --> 00:23:31,875
'cause that can result
in direct patient harm.

507
00:23:32,335 --> 00:23:34,915
So that was a big success both in terms

508
00:23:34,915 --> 00:23:38,235
of improving the efficiency
and productivity of our staff.

509
00:23:38,575 --> 00:23:41,755
Uh, this was by the way,
a staff driven initiative.

510
00:23:41,895 --> 00:23:45,525
So the suggestion came from one
of our staff to look at this

511
00:23:45,545 --> 00:23:46,685
as a, as a model.

512
00:23:46,865 --> 00:23:49,245
So, um, it accomplished our goals

513
00:23:49,265 --> 00:23:52,445
around engaging our staff
in, in moving this forward,

514
00:23:52,825 --> 00:23:55,605
but it also accomplished
the goal of ensuring

515
00:23:55,675 --> 00:23:57,765
that we keep our patients safe

516
00:23:57,945 --> 00:24:00,605
and provide good, effective
safe care for them.

517
00:24:00,665 --> 00:24:02,165
So that was certainly one area.

518
00:24:02,905 --> 00:24:05,845
Uh, the other, uh, um, option I would,

519
00:24:05,905 --> 00:24:09,325
or the other, uh, project
that we're working on that not

520
00:24:09,425 --> 00:24:13,245
yet complete, but I have
very high hopes for, um, is

521
00:24:13,245 --> 00:24:16,525
where in the latter
stages of a trial using

522
00:24:17,125 --> 00:24:20,325
artificial intelligence and
natural language processing

523
00:24:21,025 --> 00:24:24,805
as the front end for patients
calling into our organization.

524
00:24:25,425 --> 00:24:28,365
Um, specifically one
type of patient where,

525
00:24:28,365 --> 00:24:30,645
which is on a therapy called TPN,

526
00:24:30,675 --> 00:24:32,525
it's a nutritional, uh, therapy.

527
00:24:33,145 --> 00:24:36,365
Uh, and often this requires
a lot of management

528
00:24:36,365 --> 00:24:38,845
with these patients, uh, to make sure

529
00:24:38,875 --> 00:24:42,005
that they are not getting
readmitted back to the hospital.

530
00:24:42,545 --> 00:24:46,165
So we're using a front end ai, um, uh,

531
00:24:46,465 --> 00:24:49,685
avatar if you will, to receive
incoming patient calls,

532
00:24:50,225 --> 00:24:54,085
answer the standard questions
that are roughly 80% of the,

533
00:24:54,225 --> 00:24:56,485
of the, um, calls that come in,

534
00:24:56,905 --> 00:25:00,485
and then triage those calls
that can't be answered over

535
00:25:00,625 --> 00:25:02,845
to a registered nurse who

536
00:25:03,105 --> 00:25:05,285
before was answering all of these calls.

537
00:25:05,905 --> 00:25:09,005
Uh, so, uh, we've had
some really interesting

538
00:25:09,005 --> 00:25:12,765
and really good acceptance by
patients in the trials, um,

539
00:25:12,865 --> 00:25:13,925
to using this model.

540
00:25:14,145 --> 00:25:18,285
And, um, if it's successful
here, we expect to deploy

541
00:25:18,285 --> 00:25:20,125
that in a number of different areas

542
00:25:20,615 --> 00:25:23,965
where our organization comes
into contact with patients

543
00:25:23,965 --> 00:25:26,605
around the patient service interface.

544
00:25:27,105 --> 00:25:31,405
Uh, and that has promise for,
uh, enormous cost savings,

545
00:25:31,705 --> 00:25:32,925
uh, and value.

546
00:25:32,925 --> 00:25:34,565
Because, you know, one of the values

547
00:25:34,665 --> 00:25:37,165
of AI here is it's learning, right?

548
00:25:37,185 --> 00:25:40,325
The more data I'm giving it,
the more it's learning how

549
00:25:40,325 --> 00:25:42,885
to respond to even the
unique questions that,

550
00:25:43,225 --> 00:25:44,285
uh, patients have.

551
00:25:44,385 --> 00:25:47,325
So it's a really exciting time, um,

552
00:25:47,465 --> 00:25:49,085
to be rolling things out like that.

553
00:25:49,105 --> 00:25:50,445
And we have very high hopes

554
00:25:50,445 --> 00:25:52,085
that this is gonna be a big win for us.

555
00:25:55,305 --> 00:25:56,345
- Absolutely. That sounds amazing.

556
00:25:56,605 --> 00:25:58,705
And, and those results
really speak for themselves.

557
00:25:59,205 --> 00:26:01,465
Bob, thank you so much for
joining us on the podcast today.

558
00:26:01,465 --> 00:26:03,505
This has been such a fun and
interesting conversation,

559
00:26:03,525 --> 00:26:05,345
and I look forward to
connecting with you again soon.

560
00:26:05,695 --> 00:26:07,785
- It's my pleasure. Again,
thank you for having me.

561
00:26:09,975 --> 00:26:12,345
- It's so important for leaders
at the top of organizations

562
00:26:12,345 --> 00:26:15,145
to keep learning, stay
sharp, grow their networks,

563
00:26:15,705 --> 00:26:18,025
help our audience better do
this in a more simplified,

564
00:26:18,025 --> 00:26:19,705
personalized, and meaningful way.

565
00:26:20,265 --> 00:26:22,745
Becker's Healthcare has launched my bhc,

566
00:26:23,215 --> 00:26:25,225
it's your trusted Becker's
healthcare experience

567
00:26:25,225 --> 00:26:27,425
and more with content, connections, events

568
00:26:27,445 --> 00:26:28,465
and learning opportunities.

569
00:26:29,055 --> 00:26:30,105
Join the community free

570
00:26:30,105 --> 00:26:34,145
of charge@www.my dot becker's hospital

571
00:26:34,145 --> 00:26:36,025
review.com and we'll see you there.

