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This is Laura Dedo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Tommy Ibrahim,

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network President and Chief Executive
Officer of Bassett Healthcare Network.

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Tommy, it's a pleasure to
have you on the podcast today.

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Thank you so much, Laura.
Looking forward to it.

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Well, I know there's a lot happening,

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and we're gonna talk through some of
the big challenges and trends and rural

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healthcare today. But before we
dive into the broader discussion,

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I was wondering if you could tell us a
little bit more about yourself and your

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background?

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Yeah, no, happy to. Um, uh,
my name is Dr. Tommy Ibrahim.

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I'm an internist by
background, uh, trained, uh,

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greater Baltimore Medical Center, uh,
in b Baltimore, Maryland. And, uh,

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practice as a and internist
for the first, you know,

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several years of my career before getting
tugged into the leadership domain.

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And, um, you know,

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I have been very fortunate and blessed
over the past couple of decades, uh, to,

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uh, advance into larger position executive
roles, um, that have, uh, you know,

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essentially prepared me for, um, the, uh,

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incredible opportunity that I
have today, uh, leading, uh,

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Bassett Healthcare Network.
So, delighted to, uh,

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spend some time with you today.

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Fantastic. Well, you know, I was
wondering if we could start off with, um,

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talking a little bit about some of the
big challenges of rural healthcare today.

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What are you really seeing
on the ground floor,

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and how are you navigating
these challenges?

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Well, thanks so much, Laura. I mean, I
think the challenges are really copious.

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Um, you know, we're dealing with, uh,
some of the other, uh, you know, major,

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um, uh,

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problems that the healthcare industry
in its entirety is dealing with at this

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current time. Um,

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but I would also say that rural healthcare
in general is exponentially, uh,

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you know, more affected. Uh, and that's
for, uh, a variety of different reasons,

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you know, most are, uh,
community related, um, or, uh,

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just geographically, uh, you know,
uh, related. Uh, others might be, uh,

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staffing, uh, you know, related or op
other facets of operations, you know,

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playing a key role. Um,
and, and certainly, uh,

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as a rural healthcare organization,
we feel the brunt, um, uh,

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of most of those areas. So, for
example, it is, um, you know,

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significantly more challenging for us
to recruit, uh, to our communities. Uh,

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there's a,

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a general shortage across
the entire industry now for
both physicians as well as

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nurses. Uh,

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and I believe the recent statistic was
actually about 200,000 or so physicians

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left healthcare just last year, and
about a hundred thousand nurses, uh,

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decided to leave healthcare last year.

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So we're all fighting for the same
constrained pool of resources,

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and it's exponentially harder for us
in a rural environment to be able to

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recruit talent to really service the,
the needs of the community. Um, you know,

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layering into that, the very unique
social determinants of health, uh,

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of rural populations in general. Uh,
our communities are largely elderly. Uh,

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you know, they're, uh, poorer,
uh, less digitally inclined. Uh,

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we might have challenges with broadband
access and transportation, uh,

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all of which get in the way of patients
truly accessing the care that they need,

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uh, in the way that they
need it. And, you know,

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as healthcare leaders and as
a healthcare organization,

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we have to really solve for
those problems, uh, as we, uh,

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take into account the needs
of our community. And,

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and we're doing a number of different
things to try to address that. And, uh,

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you know, as an organization,
one of our, one of our major, uh,

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I think strategic priorities is, uh,

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to align with other partners
and other affiliations, uh,

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who are aligned with our mission, aligned
with our vision to ensure that we are,

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um, you know,

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driving the strategies and the initiatives
forward that really make sense for

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our community. So, as an example,

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we've just launched a major partnership
not too long ago with Andreesen

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Horowitz, uh, which is a, uh, a major
venture capital firm, a major, you know,

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digital, uh, innovator, uh, in the
Silicon Valley. Um, and that, you know,

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the premise of that partnership is to
look at how we could begin to really

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redesign the care delivery system to
meet the needs of rural geographies in

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particular, and making
sure that, you know,

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we're layering in solutions that make
sense for our community. That's just one,

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uh, you know, recent
example. Uh, another is, uh,

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a broadening partnership and relationship
that we've built with Columbia

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University, where we're bringing world
class cardiovascular services, uh,

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to our community through
telehealth. Uh, and, uh, again,

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really optimizing on, uh,

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virtual and digital channels to serve
the community in the best way possible.

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And there's just a number of other
partnerships and affiliations and other

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strategies that we've put into place
to make sure that, uh, you know,

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we're addressing the very unique, uh,
and subtle needs of overall patients.

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I love that. I think that
makes a lot of sense.

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And it's so helpful to know how you've
been redesigning that care delivery

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system to match your population
and the patients that you serve.

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I can imagine it's so helpful within
the community to have those services and

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access to facet in order to,
uh, have care when it's needed.

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Now, you know,

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as you were talking through a lot around
the staffing and labor issues, um,

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obviously all healthcare organizations
are experiencing them to some degree,

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but in rural healthcare,

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that recruiting people into spaces
that are non-urban into spaces that,

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you know, might not be as typical
is an extra challenge. So, you know,

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what is your strategy for recruiting
and retaining great talent over the last

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couple of years,

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especially what's worked really well
and where are you looking ahead in the

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future?

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Yeah, it's such an important question.
And, um, you know, at Bassett,

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we're really trying to take
a very, um, you know, uh,

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thoughtful a and comprehensive
approach, um, to, uh, to this really,

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uh, significant need, um, focusing
predominantly on retention. Um, you know,

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we found, obviously, uh, that, uh,

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becoming an employer of choice
and investing in our people,

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investing in our culture is the single
most important thing that we can do. Um,

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you know, we,

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we have great people already and it's
really important for us to make sure that

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we're putting in place
processes and initiatives to,

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to ensure that they're feeling valued and
appreciated for the work that they do,

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um, and, uh, that they're,
you know, interested in
staying with Bassett for the,

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for the entirety of their careers. And
that's, that's largely where we have, uh,

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a tremendous amount of,
uh, of focus right now. Um,

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we've been investing into our people
over the course of the past couple of

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years, certainly since the
pandemic has started, uh,

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we've layered in about $50 million worth
of investments into our workforce. And,

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you know, we, we, uh, uh, very, um,

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happily employ over 4,500 people across
the health system. Uh, and, you know,

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those, uh, investments, uh,
come in the form of, you know,

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salary and wage adjustments, other bonus
payments that we've put into place,

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tuition reimbursement
programs. We've also, uh,

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looked at leadership development
opportunities, uh, to, to ensure, uh,

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that there's a, a long-term pipeline of
leaders, uh, into the organization. And,

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um, have, have really,
uh, just tried to again,

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connect with our frontline and our
leadership teams to ensure that they're

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feeling appreciated for the tremendous
work that they do. That's, that's,

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I think our first and single
most important strategy is
to really hold on to the

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people that we already have. Um, you
know, on the recruitment side, uh, it,

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it's so challenging because every single
healthcare organization is dealing with

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this right now, and we're all
vying and sort of going after the,

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the same pool of resources. And,
uh, it's really about, um, you know,

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who is gonna be, uh, that employer of
choice. And, and, you know, I, I think,

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uh, that the landscape has really
shifted in, in, in workforce,

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and people are looking
for, uh, you know, a,

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a place that they can connect to from
a mission and values perspective, uh,

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where they can feel fulfilled, uh,

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both personally and professionally
with their new employer. Um,

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and I think it all goes back to, you
know, creating a wonderful, uh, uh,

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experience for our employees
and, um, creating a,

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an incredible culture that people are
proud to be a part of. And, and again,

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we're investing a lot of time and effort,
um, you know, in that regard as well.

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You know, I think on a, on a broader
strategic scale, um, you know,

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we have to also continue to,

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to reinvent and re-engineer the care
delivery model so that we could also reach

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broader, uh, pools of, of people
resources. And, you know, it it,

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it goes back to my original
thought about, uh, you know,

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digital and virtual playing a key
role into the future. Uh, you know,

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we very much believe that we're
gonna have to evolve, uh, towards a,

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a virtual first model and,
and key specialties and,

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and really allow patients to access,
uh, their care delivery, uh, uh,

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system, uh, through a virtual means. And
that means looking at, yeah. And, uh,

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APCs and more nurse practitioners, uh,

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to support virtual care delivery
services, uh, looking at, uh,

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virtual primary care, virtual I c
U care, virtual nursing care, uh,

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and other, uh, digital means, uh,

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to really create a support structure
that's needed for our people,

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but most importantly for our communities.

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Absolutely. I love that.
And, and definitely that,

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those two pillars of being able to have
the great culture and taking care of the

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workforce, really investing in
them, and then at the same time,

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making sure you've got those tools,
the digital virtual care available.

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I think that's really, um, so crucial,

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especially in the rural healthcare
setting. Um, from your perspective,

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when you're looking at the
virtual care areas, um,

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what does it take to stand up a program
like that? And, and are there any,

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I guess,

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unique considerations for the rural
field as you're trying to connect more

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virtually and really, um,
you know, reach out to a,

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a rural population with
the, the virtual care?

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Yeah. You know, we actually, um, uh,
at Bassett we have a, a very solid, uh,

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information technology, uh,
backbone and infrastructure.

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And we also have the electronic
medical record and, um, you know,

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virtual capabilities already built
into, uh, the system. So we are, uh,

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you know, we're an epic shop and we've
been, uh, with Epic for a very long time.

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There are a number of, of
wonderful resources that
are readily available to us.

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Uh, we recently launched a
partnership also with, uh, Optum, um,

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who handles a lot of our information
technology systems and has really helped

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advance us, um, from a
cybersecurity perspective and,

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and other technology means to ensure
that we're delivering, uh, the care, uh,

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in, in a seamless and, and safe
fashion for our community. Um,

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and we've had wonderful clinicians
who, over the course of the past, uh,

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couple of years, particularly throughout
the pandemic, have, uh, really, um,

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gotten accustomed and have
adopted, uh, you know,

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a a virtual platform as part of our care
delivery infrastructure as a whole. So,

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you know, from that vein, we've
been very, very pleased and,

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and very happy with our
progress. And, um, you know,

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we're spending a lot of time right now
really trying to understand what, uh,

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barriers might exist, um, to, to
broadband that, that, uh, you know,

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potentially would get in the way of
enabling our patients to access care

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delivery through a virtual means.

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So going back to social determinants
around broadband access, um, and other,

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you know,

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connectivity issues that might exist that
we would have to address holistically

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to ensure that this is a, a valuable,
successful strategy. And, you know, I,

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I'm feeling more and more confident
that as we look across the region, um,

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and as, as new technologies emerge,
like cellular and 5G and, and,

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and satellite and other
capabilities like that, that, uh,

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broadband access will become
inevitably, uh, much improved, um, and,

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and will allow our patients
to really be served in,

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in the way that they need to be
served. So I'm very optimistic, um,

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as we continue to invest in
infrastructure and, and, um,

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partner with other regional and national
players to ensure that connectivity,

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uh, uh, exists for our people,
um, that, uh, we will, uh,

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ultimately be very successful here.

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That's fantastic to hear. And you know,

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one of the other things I wanted to
ask you about too is value-based care.

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I know that is something that has been a
slow crawl in the healthcare space, um,

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for the past several years, but really
is becoming more crucial as resources,

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um, in healthcare are diminishing to some
degree of both financial challenges as

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well as, uh, staffing time and, and
energy. So from your perspective,

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what's different about value-based
care for rural facilities,

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and where can rural healthcare
providers start, um,

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when they're thinking about
moving more in that direction?

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Yeah, it's absolutely,
it's the right thing to do.

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I'm a big proponent of value-based
care. Um, I, I believe, you know,

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beyond just the traditional, um, you know,

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premise of improving quality and safety,
uh, and reducing cost, that it's,

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it's just absolutely the right thing
to do for the community and for the

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patient. You know, really taking a very
holistic approach. Uh, you know, uh, uh,

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creating a focus more on
prevention and wellness and,

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and really driving a long-term,
uh, health agenda that's, uh,

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consistent with our mission is, is
the way that, that we want to go.

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And I think is the way that the entire
industry must, uh, really advance, uh,

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in the very near future. Um, you
know, for rural, uh, it's, uh,

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exponentially more challenging to really
get on that pathway. And it's because,

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uh, you know, we operate on razor
thin margins as it is. There's a,

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a very low risk, uh, appetite
across the board, uh,

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when you're operating on,

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00:13:05,750 --> 00:13:09,810
on such thin margins if you're operating
on any margins at all. And, you know,

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I think the latest statistic is that
600 or so rural hospitals across the

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country are at risk of
closure. So, uh, it's,

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it's very hard for rural organizations
to be dealing with the various different

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environmental and economic challenges
that we're dealing with today. And,

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um, you know, uh, ponder a
value-based agenda, uh, whatsoever.

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And that's something that I
think is gonna require, uh,

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some governmental intervention and,

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and really close partnerships
and alignments with, uh,

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other payers across the
country to really support, uh,

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the move in this direction. Um, you know,

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we are very fortunate in the fact that
we have been on the value-based, uh, uh,

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journey over the course of
the past many years. Uh,

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we operate an accountable
care organization here
at Bassett, um, you know,

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with 18,000 lines and growing, uh, we
also have partnered with regional payers,

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uh, to look at, uh, Medicare
Advantage and, and other, uh, uh,

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value-based contracting,
uh, opportunities, um,

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and have performed rather
well in, in those areas. Um,

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and we continue to make investments
in infrastructure, um, to ensure that,

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you know, once we're really ready
to turn on, um, you know, risk, uh,

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on a large scale,

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that we are resourced and we have
the appropriate capabilities, uh,

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in place to ensure that we can be
successful. And that comes in, in,

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in many forms, whether it's
layering in, um, uh, digital, uh,

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analytics, uh, and population
health-based analytics capabilities, uh,

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making sure that we have the
appropriate, uh, case management,

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care management and patient
navigation, uh, opportunities, uh,

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and infrastructure. We've
recently just partnered with a,

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a company that specializes in
integrated continuous monitoring.

256
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And essentially what that is,
is, is remote patient monitoring,

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where we're able to, uh, track
in real time, uh, patients, uh,

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physiological data and be able to
respond with early interventions if,

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00:15:01,140 --> 00:15:01,980
if needed, and,

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and to try to keep those patients outta
the hospital and keep them at home

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where, where they wanna
be. So we're, um, you know,

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we're a little bit further along and
I think we're very well set up, um,

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you know, as an organization
across this geography to,

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to really take care o of a very
large population, um, that, uh,

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very much wants to be, uh, kept outta the
hospital and kept healthy and well, I.

266
00:15:25,180 --> 00:15:27,180
Love that. I think that
makes so much sense. And,

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and certainly it's helpful to
understand the investment that it takes,

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not only on the infrastructure
side, but also, um,

269
00:15:34,020 --> 00:15:36,500
within the culture and the
teams that you're working with,

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00:15:36,500 --> 00:15:39,940
and then your partners across the line,
whether it's the vendors or the payers,

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uh, to really get yourself
set up and ready to go, um,

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00:15:43,050 --> 00:15:47,380
with the value-based care. And in
the aco. Two, from your perspective,

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when you're having these
conversations with especially payers,

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00:15:50,570 --> 00:15:54,540
have they changed much over the last
few years? Is there additional urgency,

275
00:15:54,580 --> 00:15:57,940
I guess, around them now, or has
it really been a continued, uh,

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00:15:57,940 --> 00:16:01,260
kind of evolution o of where these
value-based contracts could go?

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00:16:02,830 --> 00:16:05,990
I mean, I think, uh, there's definitely
an increasing willingness on,

278
00:16:06,050 --> 00:16:10,270
on both sides of the equation to come
to the table and align around common

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00:16:10,270 --> 00:16:14,110
objectives. And I think certainly the
payers wanna move in that direction and,

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00:16:14,130 --> 00:16:15,830
and we as a health system, as I mentioned,

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00:16:15,830 --> 00:16:19,670
believe that it's the right thing to
do. Um, it, it usually is just about,

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00:16:19,690 --> 00:16:23,430
you know, how do we, uh, you know,
find a sort of a common platform to,

283
00:16:23,430 --> 00:16:26,910
to work on these strategies and these
initiatives together. Uh, you know,

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00:16:26,970 --> 00:16:31,070
are there ways to jointly collaborate
or potentially even jointly venture, uh,

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00:16:31,070 --> 00:16:34,550
with our payer partners,
uh, in, um, uh, you know,

286
00:16:34,550 --> 00:16:38,910
making capital infrastructure investments
so that we can mutually be successful.

287
00:16:39,370 --> 00:16:43,230
Um, and, uh, you know, I think moving
a little bit away from the traditional,

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00:16:43,890 --> 00:16:48,430
uh, you know, payer provider
negotiation, uh, um, you know,

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00:16:48,690 --> 00:16:53,030
uh, discussions to more of a
collaborative and, and, um, you know,

290
00:16:53,060 --> 00:16:56,390
jointly aligned, um, discussion
that, uh, serves a broader purpose.

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00:16:56,610 --> 00:16:59,990
And I'm seeing a lot more, uh,
certainly a willingness on,

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00:17:00,010 --> 00:17:01,190
on the health systems part,

293
00:17:01,190 --> 00:17:04,550
but also payers to really come
together and strategize, uh,

294
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for what makes the most sense for our
communities. And that's really refreshing.

295
00:17:09,890 --> 00:17:12,250
Absolutely. I love that. Thank
you so much for sharing. Now,

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00:17:12,250 --> 00:17:14,370
before we wrap up our
conversation, I was wondering,

297
00:17:14,370 --> 00:17:17,570
could you talk through the
best opportunities that
you're seeing for growth and

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00:17:17,570 --> 00:17:18,410
development in the future?

299
00:17:20,300 --> 00:17:24,190
Yeah, I mean, we're constantly thinking
about how we grow our footprint and,

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00:17:24,190 --> 00:17:28,150
and reach more lives and, and create a,
a, a broader impact across the region.

301
00:17:28,850 --> 00:17:30,710
Um, you know, we believe, uh, you know,

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00:17:30,710 --> 00:17:34,110
making continued critical investments
in ambulatory infrastructure and

303
00:17:34,110 --> 00:17:36,230
ambulatory services is
certainly the way to go.

304
00:17:36,230 --> 00:17:39,150
And that's something that we're
very interested in. Uh, you know,

305
00:17:39,160 --> 00:17:43,670
we're looking at, uh, adjacent
communities and, um, trying to identify,

306
00:17:44,210 --> 00:17:48,750
uh, areas where we might be seeing out
migration or leakage, uh, out of the,

307
00:17:48,750 --> 00:17:53,220
outta the area. And, and, uh, you know,
considering key investments to, uh,

308
00:17:53,220 --> 00:17:57,300
provide primary care and specialty
care services and other ancillary, uh,

309
00:17:57,300 --> 00:17:59,420
support, uh, services that, uh,

310
00:17:59,420 --> 00:18:01,540
would be meaningful and
beneficial to the community,

311
00:18:01,540 --> 00:18:05,740
and always sort of evaluating that
opportunity. Uh, we believe, um,

312
00:18:06,400 --> 00:18:09,220
you know, making critical
investments in the digital, uh,

313
00:18:09,270 --> 00:18:13,420
space is gonna be very important to
ensure that we're not only reaching, uh,

314
00:18:13,420 --> 00:18:15,060
people across our region,

315
00:18:15,560 --> 00:18:19,060
but that we're potentially even
penetrating broader markets. Uh, you know,

316
00:18:19,060 --> 00:18:22,540
with the advent of telehealth,
uh, we can, uh, we can reach, uh,

317
00:18:22,940 --> 00:18:26,020
patients all over the country and we
think that that is a exciting growth

318
00:18:26,140 --> 00:18:30,420
opportunity for the organization as
well, that we continue to explore. Uh,

319
00:18:30,420 --> 00:18:33,660
we're always looking at, uh, how we
partner with other employers, uh,

320
00:18:33,660 --> 00:18:36,020
across the region and
creating those connections.

321
00:18:36,600 --> 00:18:39,220
And certainly as we
continue to evolve, um,

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00:18:39,220 --> 00:18:43,340
the infrastructure that I mentioned around
our population and, and value-based,

323
00:18:43,480 --> 00:18:47,300
um, health initiatives, uh, continuing
to make those investments and,

324
00:18:47,300 --> 00:18:52,100
and broadening our value-based risk
contracts, um, will ultimately create,

325
00:18:52,680 --> 00:18:53,580
uh, you know, uh,

326
00:18:53,700 --> 00:18:57,820
a longer term growth for the organization
that we're very excited about. So, uh,

327
00:18:57,820 --> 00:19:00,420
without divulging too much
information, we have a lot going on,

328
00:19:00,560 --> 00:19:02,860
and we're very excited about
the future here at Bassett.

329
00:19:04,150 --> 00:19:06,070
Absolutely. Fantastic. Well,
it sounds like you know,

330
00:19:06,190 --> 00:19:08,510
a future is definitely
bright there at Bassett, and,

331
00:19:08,510 --> 00:19:10,830
and looking forward to
catching up with you, um,

332
00:19:10,830 --> 00:19:15,390
down the road here and just seeing
how this has all played out. So Tommy,

333
00:19:15,390 --> 00:19:17,390
thank you so much for joining
us on the podcast today.

334
00:19:17,390 --> 00:19:19,750
This has been a really fun
and insightful conversation,

335
00:19:19,770 --> 00:19:21,470
and I look forward to
connecting with you again soon.

336
00:19:22,910 --> 00:19:25,410
I'm honored to have been
on. Thank you so much, Lori.

337
00:19:29,840 --> 00:19:33,050
It's so important for leaders at the
top of organizations to keep learning,

338
00:19:33,280 --> 00:19:34,970
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339
00:19:35,360 --> 00:19:38,370
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340
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344
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