1 00:00:00,399 --> 00:00:01,620 It's the Brew 2 00:00:02,080 --> 00:00:02,580 podcast. 3 00:00:03,199 --> 00:00:04,179 The drive, Brew 4 00:00:04,879 --> 00:00:07,139 Linda Heras, of course, here, an international 5 00:00:07,519 --> 00:00:09,599 food judge and beer judge. And we also 6 00:00:09,599 --> 00:00:11,919 have someone calling in from North Carolina. And, 7 00:00:11,919 --> 00:00:13,859 actually, she's on the line here, so 8 00:00:14,355 --> 00:00:16,994 let's bring her onto the show. She is 9 00:00:16,994 --> 00:00:20,295 Lisa Parker, executive director of the North Carolina 10 00:00:20,754 --> 00:00:23,154 Brewers Guild. Then I'll turn it over to 11 00:00:23,154 --> 00:00:26,114 Linda. Hi, Lisa. How are you? Hi. I'm 12 00:00:26,114 --> 00:00:27,714 doing well. Thank you so much for letting 13 00:00:27,714 --> 00:00:29,350 me join you this evening. Yeah. Well, I'm 14 00:00:29,350 --> 00:00:31,589 glad you guys have power and phone to 15 00:00:31,589 --> 00:00:32,789 be able to call in. 16 00:00:33,509 --> 00:00:34,869 Erin Gore and I had talked about this 17 00:00:34,869 --> 00:00:36,390 before, and I just wanted to let you 18 00:00:36,390 --> 00:00:37,929 guys get a chance to 19 00:00:38,710 --> 00:00:41,554 start assessing the damage and hopefully drying, 20 00:00:42,174 --> 00:00:44,914 up a little bit there. And so you 21 00:00:45,215 --> 00:00:47,534 went into action really quickly there in Asheville. 22 00:00:47,534 --> 00:00:48,034 So 23 00:00:48,494 --> 00:00:50,734 and started the pouring for neighbors and some 24 00:00:50,734 --> 00:00:53,135 other fundraisers. But tell us, how are things 25 00:00:53,135 --> 00:00:55,100 in Asheville right now? I know that there's 26 00:00:55,259 --> 00:00:57,899 so one of the, Sierra Nevada Brewing Companies 27 00:00:57,899 --> 00:01:00,379 is there. New Belgium, I saw pictures of 28 00:01:00,379 --> 00:01:02,460 underwater. Yeah. A couple other things too. So 29 00:01:02,460 --> 00:01:04,159 tell us what's what's going on there. 30 00:01:05,019 --> 00:01:07,979 Yeah. So, really, the majority of Western North 31 00:01:07,979 --> 00:01:08,479 Carolina 32 00:01:08,859 --> 00:01:09,814 is it's 33 00:01:10,594 --> 00:01:13,334 like a war zone and I'm not exaggerating. 34 00:01:15,075 --> 00:01:16,454 There is so much devastation 35 00:01:18,034 --> 00:01:18,775 all across 36 00:01:19,155 --> 00:01:22,215 the counties of Western North Carolina, including Asheville. 37 00:01:23,729 --> 00:01:25,189 We've got a 120 38 00:01:25,890 --> 00:01:26,390 breweries 39 00:01:26,930 --> 00:01:29,189 in the counties designated by, 40 00:01:30,129 --> 00:01:31,269 for FEMA relief. 41 00:01:31,890 --> 00:01:32,390 And 42 00:01:32,769 --> 00:01:33,509 it is, 43 00:01:34,290 --> 00:01:36,229 it's just heart wrenching to 44 00:01:36,905 --> 00:01:38,045 to see everyone, 45 00:01:39,385 --> 00:01:41,405 struggling, but but also heartwarming 46 00:01:41,704 --> 00:01:42,204 because 47 00:01:42,745 --> 00:01:45,724 this community is truly pulling together. 48 00:01:46,265 --> 00:01:47,484 And it's amazing 49 00:01:47,784 --> 00:01:48,284 what 50 00:01:48,825 --> 00:01:52,469 everybody from the breweries to the neighbors are 51 00:01:52,469 --> 00:01:53,769 are all doing together. 52 00:01:54,549 --> 00:01:56,250 So okay. So, 53 00:01:57,030 --> 00:01:59,109 I mean, how are people as far as 54 00:01:59,269 --> 00:02:00,170 well, obviously, 55 00:02:00,469 --> 00:02:02,650 you know, there's people's jobs at the breweries. 56 00:02:03,665 --> 00:02:05,984 I've seen the cute little downtown. I I 57 00:02:05,984 --> 00:02:07,265 never got to make it there. I'm so 58 00:02:07,265 --> 00:02:07,765 bummed. 59 00:02:08,145 --> 00:02:09,205 My parents have, 60 00:02:09,504 --> 00:02:09,905 and, 61 00:02:10,544 --> 00:02:13,185 and it just always looked like just what 62 00:02:13,185 --> 00:02:16,485 an idyllic spot, and this was really unexpected. 63 00:02:16,625 --> 00:02:17,985 You people keep going, oh, it was a 64 00:02:17,985 --> 00:02:20,040 flood zone. I don't believe you're in a 65 00:02:20,040 --> 00:02:21,020 flood zone. Right? 66 00:02:21,480 --> 00:02:24,140 No. Most most of the area, 67 00:02:26,120 --> 00:02:28,920 was not considered a flood zone or or, 68 00:02:28,920 --> 00:02:31,240 you know, a 100 year flood zone or 69 00:02:31,240 --> 00:02:33,180 even a 1000 year flood zone. 70 00:02:34,534 --> 00:02:35,594 And so 71 00:02:35,895 --> 00:02:38,455 what we're finding is a lot of the 72 00:02:38,455 --> 00:02:40,474 residents of Western North Carolina 73 00:02:41,014 --> 00:02:42,314 didn't have flood insurance 74 00:02:42,855 --> 00:02:44,875 and so that's also very complicating. 75 00:02:45,990 --> 00:02:46,490 But, 76 00:02:48,069 --> 00:02:48,810 right now, 77 00:02:49,990 --> 00:02:52,870 power is being restored, and we are so 78 00:02:52,870 --> 00:02:54,569 grateful for all the alignment 79 00:02:55,189 --> 00:02:57,349 working round the clock right now to get 80 00:02:57,349 --> 00:02:58,810 power restored. But 81 00:02:59,990 --> 00:03:00,490 but 82 00:03:01,495 --> 00:03:01,995 we 83 00:03:02,455 --> 00:03:04,715 we found that, most of the bridges 84 00:03:05,254 --> 00:03:08,395 got so many bridges got washed out. Roads 85 00:03:09,014 --> 00:03:10,794 got destroyed by the floodwaters 86 00:03:11,175 --> 00:03:14,534 and beyond just mud going over, like, the 87 00:03:14,534 --> 00:03:16,530 road itself was washed out. 88 00:03:17,090 --> 00:03:18,150 There were landslides 89 00:03:19,090 --> 00:03:19,590 covering 90 00:03:20,050 --> 00:03:20,550 so 91 00:03:20,849 --> 00:03:22,209 so much of, 92 00:03:22,930 --> 00:03:24,469 these these mountain communities. 93 00:03:25,409 --> 00:03:26,709 So okay. So 94 00:03:27,090 --> 00:03:30,209 now we are looking at how to help. 95 00:03:30,209 --> 00:03:30,974 And so 96 00:03:31,375 --> 00:03:33,055 you you probably know here in Santa Rosa 97 00:03:33,055 --> 00:03:35,135 where the radio station is, Noma County, we 98 00:03:35,135 --> 00:03:36,594 had the toughest fire in 2017, 99 00:03:36,895 --> 00:03:38,655 and then boom, another fire, Kincaid and all 100 00:03:38,655 --> 00:03:40,034 these others. And of course, 101 00:03:40,335 --> 00:03:43,155 and people helped us and people did beers 102 00:03:43,990 --> 00:03:45,370 to help support us, 103 00:03:45,909 --> 00:03:47,450 around the world. And 104 00:03:47,909 --> 00:03:49,830 so I have seen this. So there's a 105 00:03:49,830 --> 00:03:51,590 pouring for neighbors. Tell us about that, and 106 00:03:51,590 --> 00:03:53,189 then I wanna hear about the one that's 107 00:03:53,189 --> 00:03:53,670 more, 108 00:03:53,990 --> 00:03:56,950 local for, the Helene donate and volunteer as 109 00:03:56,950 --> 00:03:57,450 well. 110 00:03:58,375 --> 00:04:01,034 Yeah. So Pouring for Neighbors is the initiative 111 00:04:01,094 --> 00:04:03,034 that we launched right off the bat, 112 00:04:04,375 --> 00:04:06,235 to to try to just generate, 113 00:04:07,574 --> 00:04:08,074 lifesaving 114 00:04:08,375 --> 00:04:11,254 funding coming into the relief organizations that were 115 00:04:11,254 --> 00:04:13,450 working on the ground. And the great thing 116 00:04:13,450 --> 00:04:14,510 about this program 117 00:04:14,890 --> 00:04:17,550 is that anyone with a TAP can participate. 118 00:04:18,170 --> 00:04:20,189 It's a TAP designation program. 119 00:04:20,810 --> 00:04:21,310 So 120 00:04:21,850 --> 00:04:22,830 any brewery 121 00:04:23,610 --> 00:04:26,670 or tap room or bar or restaurant 122 00:04:28,095 --> 00:04:31,235 that wants to help support the relief efforts 123 00:04:31,375 --> 00:04:34,735 can designate a tap in their brewery or 124 00:04:34,735 --> 00:04:35,555 in their business 125 00:04:36,415 --> 00:04:38,835 and pros and donate at least a dollar 126 00:04:39,134 --> 00:04:41,475 from the sales of that tap 127 00:04:42,720 --> 00:04:44,020 back to one of 128 00:04:44,480 --> 00:04:45,620 the relief organizations 129 00:04:46,240 --> 00:04:47,220 of their choice. 130 00:04:48,400 --> 00:04:50,020 Additionally, we've now posted, 131 00:04:50,960 --> 00:04:52,100 the various GoFundMe 132 00:04:52,560 --> 00:04:54,660 that our breweries have created. 133 00:04:55,534 --> 00:04:57,854 We've posted those on our website and are 134 00:04:57,854 --> 00:04:58,354 encouraging, 135 00:04:59,055 --> 00:05:01,214 you know, those as an option as well 136 00:05:01,214 --> 00:05:03,534 for donating these funds. And then there's the 137 00:05:03,534 --> 00:05:04,014 Helene, 138 00:05:04,334 --> 00:05:05,615 and then then okay. How do people get 139 00:05:05,615 --> 00:05:07,294 a hold of help you with the Pouring 140 00:05:07,294 --> 00:05:08,654 for Neighbors, and then we'll go to the 141 00:05:08,654 --> 00:05:10,194 next one. Helene Sure. 142 00:05:10,520 --> 00:05:13,080 Sure. So Yeah. Sure. For neighbors, if you 143 00:05:13,080 --> 00:05:15,180 go to drink n c beer 144 00:05:15,560 --> 00:05:16,540 dot org, 145 00:05:17,400 --> 00:05:19,900 in the top part of the the website, 146 00:05:19,960 --> 00:05:22,840 you'll see a menu bar. And there are 147 00:05:22,840 --> 00:05:23,740 3 options 148 00:05:25,064 --> 00:05:27,564 related to hurricane Helene relief. 149 00:05:28,665 --> 00:05:30,985 There's going to be relief and support. That 150 00:05:30,985 --> 00:05:31,485 is 151 00:05:32,105 --> 00:05:32,605 resources 152 00:05:32,985 --> 00:05:36,444 for our impacted communities of Western North Carolina. 153 00:05:36,985 --> 00:05:38,444 And then there is 154 00:05:39,250 --> 00:05:40,469 donate and volunteer, 155 00:05:41,329 --> 00:05:43,810 and there's Pouring for Neighbors is the 3rd. 156 00:05:43,810 --> 00:05:45,969 So click on that Pouring for Neighbors. There'll 157 00:05:45,969 --> 00:05:48,370 be a button link to click on to 158 00:05:48,370 --> 00:05:49,509 sign up for the program. 159 00:05:49,889 --> 00:05:53,105 We have over 200 participants now in over 160 00:05:53,105 --> 00:05:56,245 30 countries and territories, including the Virgin Islands. 161 00:05:56,464 --> 00:05:58,865 Wow. So what else are some of the 162 00:05:58,865 --> 00:06:02,084 immediate needs? How can we help 163 00:06:02,464 --> 00:06:04,464 otherwise? I mean I mean so I've heard 164 00:06:04,464 --> 00:06:05,850 about these mules 165 00:06:06,150 --> 00:06:08,330 coming and bringing supplies because you're cut off 166 00:06:08,389 --> 00:06:10,230 between the roads and and the and the 167 00:06:10,230 --> 00:06:11,210 bridges. Right? 168 00:06:11,830 --> 00:06:14,810 Yeah. So a lot of the communities in 169 00:06:14,870 --> 00:06:18,524 in the hollers, in the the more, rural 170 00:06:18,764 --> 00:06:20,925 areas of Western North Carolina up in the 171 00:06:20,925 --> 00:06:21,584 high country 172 00:06:22,285 --> 00:06:23,264 are not accessible 173 00:06:23,564 --> 00:06:26,365 right now. And so pack mules are going 174 00:06:26,365 --> 00:06:28,384 out there. Folks are going out by horseback 175 00:06:28,845 --> 00:06:31,485 and ATV to try to reach these these 176 00:06:31,485 --> 00:06:34,229 very isolated communities that were also, 177 00:06:34,689 --> 00:06:35,509 just devastated. 178 00:06:35,889 --> 00:06:38,449 And I wanna address the there's some, you 179 00:06:38,449 --> 00:06:39,110 know, misinformation 180 00:06:39,490 --> 00:06:41,029 myths out there also that 181 00:06:41,409 --> 00:06:42,229 saying that 182 00:06:42,529 --> 00:06:44,449 that FEMA is not helping and the Red 183 00:06:44,449 --> 00:06:46,849 Cross isn't helping and I mean, are you 184 00:06:46,849 --> 00:06:47,829 guys getting help? 185 00:06:48,370 --> 00:06:50,204 False news. False news. 186 00:06:51,225 --> 00:06:53,144 We we have been out there on the 187 00:06:53,144 --> 00:06:56,345 ground. So we have a coalition of breweries 188 00:06:56,345 --> 00:06:58,204 that have been collecting supplies. 189 00:06:58,584 --> 00:07:00,925 We've been helping to organize transport 190 00:07:01,384 --> 00:07:02,845 and and get those supplies 191 00:07:03,360 --> 00:07:05,839 up into the communities where they're needed. And 192 00:07:05,839 --> 00:07:06,579 we've seen 193 00:07:06,879 --> 00:07:07,379 firsthand, 194 00:07:09,600 --> 00:07:10,399 the the, 195 00:07:10,879 --> 00:07:11,860 National Guard, 196 00:07:12,319 --> 00:07:14,959 FEMA, they are all on the ground doing 197 00:07:14,959 --> 00:07:17,074 a great job. That is a 198 00:07:17,454 --> 00:07:20,574 we we we hoped so, and I'm glad 199 00:07:20,574 --> 00:07:22,754 to hear it from somebody who's literally got 200 00:07:22,974 --> 00:07:24,974 boots, as in brewers boots on the ground. 201 00:07:24,974 --> 00:07:26,334 Tell us a little bit about the North 202 00:07:26,334 --> 00:07:28,574 Carolina Brewers Guild that you're the executive director 203 00:07:28,574 --> 00:07:30,914 of. Obviously, you're able to pivot quickly. 204 00:07:31,889 --> 00:07:34,050 Yeah. So we are the trade association for 205 00:07:34,050 --> 00:07:34,790 North Carolina's 206 00:07:35,330 --> 00:07:38,069 independent craft breweries. We have 420, 207 00:07:39,649 --> 00:07:42,550 craft breweries across the state, mountains to coast, 208 00:07:43,170 --> 00:07:43,670 and 209 00:07:44,725 --> 00:07:46,805 and it's about a quarter of them that 210 00:07:46,805 --> 00:07:48,824 are located in Western North Carolina. 211 00:07:50,644 --> 00:07:51,144 Yeah. 212 00:07:51,845 --> 00:07:52,345 Well, 213 00:07:52,725 --> 00:07:55,225 we're gonna post these links on the Bruhaha 214 00:07:55,444 --> 00:07:58,459 Facebook page, and then you can also go 215 00:07:58,459 --> 00:08:00,639 on to our podcast if you wanna rehear 216 00:08:01,019 --> 00:08:02,160 any of this information 217 00:08:02,779 --> 00:08:05,279 and the usual suspects like iTunes, etcetera. 218 00:08:06,939 --> 00:08:09,819 And we'll we'll have those links up so 219 00:08:09,819 --> 00:08:11,600 you can click on there and donate 220 00:08:12,055 --> 00:08:14,375 and hopefully be able, you know, to help 221 00:08:14,375 --> 00:08:16,055 in some way. And then there's also if 222 00:08:16,055 --> 00:08:18,235 you're able to go volunteer, I don't know 223 00:08:18,535 --> 00:08:19,435 when that is 224 00:08:20,055 --> 00:08:21,354 a hindrance or help. 225 00:08:22,214 --> 00:08:24,879 Yeah. Right now, for anyone who wants to 226 00:08:24,879 --> 00:08:27,680 volunteer on the ground, we are asking that 227 00:08:27,680 --> 00:08:28,900 they find an organization 228 00:08:29,279 --> 00:08:30,180 to work with 229 00:08:30,639 --> 00:08:32,820 and to make sure to wear 230 00:08:33,759 --> 00:08:35,940 appropriate TBE. We've got, 231 00:08:36,720 --> 00:08:37,940 there's a lot of 232 00:08:38,684 --> 00:08:39,184 biohazard, 233 00:08:40,205 --> 00:08:42,545 issues right now in in the cleanup, 234 00:08:42,924 --> 00:08:45,165 and so you need to make sure that 235 00:08:45,165 --> 00:08:47,264 you're doing this in an organized manner 236 00:08:47,644 --> 00:08:48,625 with an organization 237 00:08:49,325 --> 00:08:50,625 and wearing appropriate 238 00:08:50,949 --> 00:08:53,909 protection. Lisa Parker, executive director of the North 239 00:08:53,909 --> 00:08:54,409 Carolina, 240 00:08:55,509 --> 00:08:56,009 Brewers 241 00:08:56,549 --> 00:08:58,789 Guild. Thank you for taking the time. Best 242 00:08:58,789 --> 00:09:00,949 of luck to you. Everybody stay cool and, 243 00:09:01,829 --> 00:09:02,329 move, 244 00:09:02,709 --> 00:09:03,209 forward 245 00:09:03,829 --> 00:09:04,329 positively. 246 00:09:06,375 --> 00:09:08,055 Thank you so much for having me on 247 00:09:08,055 --> 00:09:11,415 this evening. We absolutely appreciate the support. Okay. 248 00:09:11,415 --> 00:09:13,595 We appreciate you, and thank you very much.