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Episode number 868.

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10 ways to create referrals for life.

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You're listening to the official B ipod asked

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with B and I founder and chief visionary

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officer, doctor Ivan Me.

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Stay tuned for networking and referral marketing tips

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from the man who's been called the father

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of modern networking,

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along with suggestions and insights into getting the

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most from your membership in the world's largest

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networking

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organization, B I.

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Hello, everybody, and welcome back to the official

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B and I podcast.

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I'm priscilla and I'm coming to you from

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Live oak recording studio in Berkeley, California,

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and I'm joined on the phone today by

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the founder and the Chief Visionary officer of

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B and I, doctor Ivan Me.

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Hello, Ivan. How are you? And where are

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you? I am in Vietnam this week visiting

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for B I conference. In in Vietnam... It's

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my second visit there And

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the first 1 was truly truly amazing in

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great experience. Matter of fact, I have a

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photograph literally,

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just above my computer here,

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of me at the Vietnamese conference. The last

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time was is there about 8 or 9

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years ago. So

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excited to be back here.

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Yeah. Is is it a big group in

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In vienna? Yeah. There's lots and lots of

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members very successful B and I chapter there.

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They they... They're doing a great job.

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Oh, that's cool.

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So I've gotten a lot of content in

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this presentation. Let me jump in. It's

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as you said 10 ways to create referrals

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for life.

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And so for those of your listening,

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pull out your pencil and paper and take

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notes because, I'm gonna give you lots of

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content here to

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share with your fellow members.

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You know, we know that referrals play a

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role in the success of of every business

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and establishing

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lasting referral connections is absolutely essential. For any

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sustained growth in business.

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Referral tend to yield much better results in

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bringing in business to a company compared to

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other lead generation methods

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or marketing strategies and when someone for your

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business services or products. It comes with a

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recommendation that boosts the likelihood

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of converting connections into sales. That's really important.

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That's 1 of the reasons why referrals are

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so

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valuable.

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So generating referrals requires more effort though than

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some marketing tactics.

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You know, and it's also more cost effective

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than a lot of marketing tactics.

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According to a nielsen dot com global survey

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of 29000

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people, 84 percent of those responding said that

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they prefer

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recommendations from people they know.

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That was the number 1 selection relating to

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the question to what extent do you trust

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the following forms of advertising?

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And so

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referrals from people they know is what is

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number 1.

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So building referrals for life. That's what B

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and I really is about. And it's not

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an event, It's not a quick solution. When

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it's done right, it should be a process

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rather than a 1 time

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endeavor.

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So networking is an enduring investment that demands

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effort and dedication to nurturing relationships with your

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referral partners. This is important in understanding of

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ABI group. To journey, not a destination. It's

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something that you're working on to create referrals

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for life. So there there are 10 recommendations

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that I've got to do this. 1 is

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to cultivate

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a mindset

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centered on referrals.

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It's really crucial to adopt a mindset that's

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focused on generating referrals when network and and

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fostering connections. And when you prioritize,

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assisting others over focusing on your immediate personal

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gains

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develop

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relationship building mindset that values

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helping and supporting people. And by being attentive

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to others needs and seeking ways to aid

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them and reach their objectives, you can establish

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the kind of trust

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that allows people to feel comfortable

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referring business to. That's number 1, number 2.

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In build strong relationships, which is 1 of

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our core values.

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Establishing connections is essential for fostering referrals and

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to build these connections It's crucial to embody,

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authenticity,

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honesty,

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reliability,

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being a good listener,

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Good network adds 2 ears in 1 mouth

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uses them both proportionately.

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Demonstrating interest in others following through on your

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promises. These are key aspects of nurturing strong

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relationships.

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3,

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educate your network.

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This is really important B and I. It's

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about, you know, training a salesforce not closing

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a sale each week. So educating your network

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is often overlooked

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as as part of the referral process.

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In order to cultivate referrals, it's important to

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educate those within your network about the business

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and and your offerings that you have in

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your business.

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So that this involves more than making a

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sale, and entails equip be in your network

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with the knowledge they need

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to refer your business to other people.

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By helping them grasp what sets your business

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apart and how you can benefit others, you

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effectively conveying the value

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that you provide to your clients or customers.

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Number 4 is deliver exceptional service. Now this

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one's clearly

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obvious and very important. So delivering great service

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plays a vital role in generating long lasting

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referrals when you provide exceptional service your clients,

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our customers turn into your

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advocates.

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And they're more inclined to refer you to

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others because they have faith in what you

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do and the value that you provide. So

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providing service involves,

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exceeding

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expectations and anticipating clients needs and, of course,

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fulfilling their commitments,

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are your commitments to them,

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you know, in B I, there's no place

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to hide. You're gonna see them every week.

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So you better do a good job for

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the people that are giving you referrals.

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Number 5 is to ask for referral noise.

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Isn't it interesting that that's not number 1.

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It's number 5 because there's other things you

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gotta do before you're asking referrals.

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So,

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once you've established credibility with people, which takes

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time. It's important to ask for referrals and

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while this may seem straightforward, many business owners

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overlook,

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asking referrals from individuals so that they have

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relationship with. It's beneficial to make it a

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routine to seek referrals from clients or customers.

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We know that in B and I,

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But you gotta build that relationship before you

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really, you know, start asking for referrals even

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within the B and I context.

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Now when you're requesting referrals be specific about

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who you would like to be referred to

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and why,

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specific is terrific when it comes to doing

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your weekly

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presentation. And it may sound counterintuitive intuitive because

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we like to say everything we do in,

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you know, the time we have. But the

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truth is to The more laser specific you

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can be, the more likely you are to

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to strike a chord with somebody where they

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remember,

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something about you that allows them to refer

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you more effectively.

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Number 6 is,

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give referrals. 1 way to get referrals is

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by giving referrals yourself and when you refer

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someone, it creates a quicker potential relationship for

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both parties and involved. It demonstrates your willingness

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to assist others,

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and it also enhances the chances of receiving

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referrals and return. So make it a practice

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to actively look for opportunities to recommend businesses

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that share your values and standards. That's an

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important aspect of creating referrals for life. Number

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7, stay connected touch points are critical. It's

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1 of the reasons why we have weekly

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meetings in B and I is that regular

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connection. So keep connected with your network by

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following up with them. This could be done

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through emails, phone calls, social media interactions, of

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course, face to face, meetings or Zoom.

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Calls 1 of the other we do in

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B and I. And by staying connected, you

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keep your business at the forefront of their

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mind. To the... It it shows that you

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value the relationship beyond just business

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transactions. I find it interesting Sometimes people, you

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know, they go out I've made these connections

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in B and I. I'm gonna step down

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and I don't need to... I don't need

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to go to the B I meetings anymore

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and people will just give me referrals. They

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don't. They don't. Well, If you stop going

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to be an meetings, there's somebody in your

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profession that's gonna join that chapter and they're

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gonna start giving referrals to that person.

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So don't do that. Stay connected, keep going

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to those meetings.

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On number 8 is leverage social media, platforms

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like Linkedin,

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Instagram, x.

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Previously Twitter, and Facebook all service tools for

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maintaining

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existing

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relationships,

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And sometimes even establishing new ones, I, I

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said, I'm very active in social media, I

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believe in social media I don't think it's

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necessarily the best way. To build your business,

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but it's a great way to stay connected

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with people. So using social media

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is a way to connect with potential clients,

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and existing clients and referral partners,

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share valuable content, engage in industry specific groups

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stay updated to the latest news,

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I recommend being active in social media and

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I certainly am.

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On number 9, attend networking events, what a

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shock.

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Attend networking events is an opportunity to meet

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people establish and nurture,

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relationships, generate referral possibilities look for events tailored

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to your industry, of course, things like B

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and I meetings when you attend these these

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meetings,

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you know, remember to go there prepared to

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talk about what it is that you do

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and to do it concise so that people

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can remember who you are and what you

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do. And number 10,

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Show gratitude.

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Expressing gratitude when someone refers you to a

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client or customer is essential.

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You can show appreciation by sending a thank

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you note a gift or offering a discount

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on your services,

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demonstrating gratitude strengthens the relationships and leaves an

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impression that may result in more referrals in

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the future, noise always surprises me when

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members tell me that they've given referrals to

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somebody and they've never shown any gratitude for

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those referrals that that they've sent their way.

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That's a stake, you wanna create referrals for

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life. You wanna show gratitude when people give

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you referrals.

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So by incorporating

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these

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strategies

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into your networking efforts over time, you can

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cultivate lasting

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relationships. It contribute to sustainable business growth,

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and keep in mind that building relationships is

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a commitment that pays off over

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time. This is not a rich quick scheme.

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It's a way to build a solid foundation

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for a long term,

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successful business and it demands ongoing efforts.

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Lifetime referrals go beyond just endorsements.

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They until nurturing during connections, within your network,

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delivering top notch service

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and consistently

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enriching the lives of others it signifies a

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level of

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approval and plays a pivotal role in fostering

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lasting growth. For any

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enterprise. Let me give you the the the

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10 items again, cultivate a mindset centered on

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referrals

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Number 2, build strong relationships. Number 3,

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educate your network really important in B I,

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number 4, deliver exceptional service.

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Number 5, ask for referrals. Number 6. Give

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referrals. Number 7 stay connected. Number 8.

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Leverage

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social media, number 9, attend networking events and

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number 10,

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show gratitude,

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That was a lot of

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information in dinner 12 minutes today, Priscilla.

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Yeah. I I hope this the members found

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this of value.

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It's very interesting and it's a a great

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list. I wrote it all down, Ivan.

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It'll be a test next week 40 so.

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Okay. Great. Thank you. I think that's it

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for this week, Doctor Me. Thank you so

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much for the great information. This podcast is

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sponsored by me audio programs dot com.

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These audio programs will provide you with the

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tools and the inspiration to powerfully enhance your

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So check out the great material that's available

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and use the promo code ivan 5 0

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All of the proceeds go to the B

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and I foundation. Thank you so much for

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listening

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This is Priscilla rice, and we look forward

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to having you join us again next week

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for another exciting episode of the official B

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and I podcast.