1 00:00:00,320 --> 00:00:02,100 Let me go ahead and get stuff started. 2 00:00:03,359 --> 00:00:03,859 Okay. 3 00:00:42,125 --> 00:00:44,524 Things have been fast lately. Usually takes two 4 00:00:44,524 --> 00:00:46,704 or three minutes to come online, and it's 5 00:00:47,245 --> 00:00:48,225 like boom. 6 00:00:50,524 --> 00:00:51,024 Alright. 7 00:00:54,000 --> 00:00:56,340 Alright. We're live on our Facebook page. 8 00:00:57,119 --> 00:00:57,619 Okay. 9 00:01:06,239 --> 00:01:07,060 There we go. 10 00:01:10,145 --> 00:01:12,145 If you wanna try to center yourself up 11 00:01:12,145 --> 00:01:13,685 a little bit in the camera 12 00:01:14,064 --> 00:01:15,584 view, you're pretty close. But 13 00:01:16,465 --> 00:01:18,245 I can't see it. Oh. 14 00:01:25,200 --> 00:01:26,099 There we go. 15 00:01:26,640 --> 00:01:27,140 Okay. 16 00:01:34,454 --> 00:01:36,075 Alright. I think we're 17 00:01:37,334 --> 00:01:39,034 ready. Recording is on. 18 00:01:41,734 --> 00:01:43,354 Hey, everyone. Welcome to 19 00:01:43,655 --> 00:01:46,375 another edition of Podcast Insider. My name is 20 00:01:46,375 --> 00:01:48,454 Todd Cochrane. I am back after being out 21 00:01:48,454 --> 00:01:49,814 a couple weeks, but I am 22 00:01:50,400 --> 00:01:51,859 my cohost today 23 00:01:52,560 --> 00:01:55,439 is Mackenzie Bennett. Mike's out. Mackenzie, how are 24 00:01:55,439 --> 00:01:55,939 you? 25 00:01:56,400 --> 00:01:57,840 I'm good. I'm getting used to, 26 00:01:58,560 --> 00:01:59,859 being cohost recently. 27 00:02:00,320 --> 00:02:01,299 Yeah. And 28 00:02:01,760 --> 00:02:03,219 and you are roadcasting 29 00:02:03,760 --> 00:02:06,935 from home on your computer and everything, so 30 00:02:06,935 --> 00:02:09,175 not in the studio. So this is a 31 00:02:09,175 --> 00:02:10,794 nice change too, isn't it? 32 00:02:11,094 --> 00:02:13,034 Yeah. I'm enjoying it. I really 33 00:02:13,495 --> 00:02:13,995 am 34 00:02:14,694 --> 00:02:15,915 feel like I'm doing a 35 00:02:16,294 --> 00:02:18,419 better job with the mic. Oh, that's good. 36 00:02:18,580 --> 00:02:20,580 Than I was at the studio. Because you're 37 00:02:20,740 --> 00:02:23,319 because you got your desk and everything organized. 38 00:02:23,460 --> 00:02:25,960 And sometimes it's really it's true feeling comfortable, 39 00:02:26,500 --> 00:02:28,180 you know, in the studio. You go into 40 00:02:28,180 --> 00:02:30,020 it's kinda like, okay. Well, I gotta move 41 00:02:30,020 --> 00:02:31,865 the mic here, make sure the input's right. 42 00:02:31,865 --> 00:02:34,025 Someone's adjusted it and played with it, and 43 00:02:34,344 --> 00:02:36,665 Yeah. You just never know. Here, I know 44 00:02:36,665 --> 00:02:38,745 everything works, and it takes away, like, that 45 00:02:38,745 --> 00:02:41,544 that last bit of stress involved in doing 46 00:02:41,544 --> 00:02:43,884 anything recording. So Yeah. Absolutely. 47 00:02:44,344 --> 00:02:44,844 So, 48 00:02:45,439 --> 00:02:47,360 alright. Well, we've got some news. We've got 49 00:02:47,360 --> 00:02:50,080 a best practice. We have, stuff going on 50 00:02:50,080 --> 00:02:51,519 here at Blueberry. And, of course, I'm gonna 51 00:02:51,519 --> 00:02:53,360 give a report on my trip to Riyadh. 52 00:02:53,360 --> 00:02:55,620 We've got a Blueberry pro tip from Toby. 53 00:02:56,239 --> 00:02:58,895 No interview and then a question 54 00:02:59,275 --> 00:03:01,354 of the week. So there's been a bunch 55 00:03:01,354 --> 00:03:02,715 of new stuff come out in the news 56 00:03:02,715 --> 00:03:03,215 about 57 00:03:03,754 --> 00:03:05,194 spoken word and, 58 00:03:06,074 --> 00:03:08,014 stuff going on with, with Edison. 59 00:03:08,715 --> 00:03:10,254 I have not been able 60 00:03:10,794 --> 00:03:12,974 to have time to read that report, but 61 00:03:13,419 --> 00:03:14,879 I guess It's going up. 62 00:03:15,419 --> 00:03:18,239 And people are listening at a younger age. 63 00:03:18,699 --> 00:03:21,039 Yes. That's essentially what it's saying is that 64 00:03:21,340 --> 00:03:23,840 they're definitely seeing a growth among 65 00:03:24,219 --> 00:03:25,199 younger audiences. 66 00:03:25,500 --> 00:03:27,659 So by that, I assume they mean Gen 67 00:03:27,659 --> 00:03:28,159 z. 68 00:03:28,814 --> 00:03:31,455 But it says that overall, 46% 69 00:03:31,455 --> 00:03:34,094 of The US population listens to spoken word 70 00:03:34,094 --> 00:03:34,594 audio 71 00:03:35,534 --> 00:03:37,314 content on a daily basis. 72 00:03:38,254 --> 00:03:40,414 And that seems high to me, like, in 73 00:03:40,414 --> 00:03:42,594 a good way compared to what happened. 74 00:03:43,009 --> 00:03:45,169 And there was actually, I was talking with 75 00:03:45,169 --> 00:03:47,969 someone about this yesterday. It appears that we're, 76 00:03:47,969 --> 00:03:49,669 like, equivalent now 77 00:03:50,449 --> 00:03:53,669 of, you know, AM radio obviously is demise 78 00:03:53,729 --> 00:03:56,389 completely, but now podcasting is above 79 00:03:57,104 --> 00:03:58,805 what the audience of AM radio 80 00:03:59,104 --> 00:04:01,284 was not too long ago. Mhmm. 81 00:04:01,664 --> 00:04:02,164 So 82 00:04:03,185 --> 00:04:05,284 which This says that there's 83 00:04:06,384 --> 00:04:07,685 it just is increasing 84 00:04:08,305 --> 00:04:10,465 across the board. Yeah. Specifically, there was a 85 00:04:10,465 --> 00:04:11,985 214% 86 00:04:11,985 --> 00:04:12,485 increase 87 00:04:13,000 --> 00:04:16,060 among ages 13 to 24. That's wild. 88 00:04:16,360 --> 00:04:18,520 It is wild. And I, you know, I 89 00:04:18,520 --> 00:04:21,560 don't go looking for content 13 24, but 90 00:04:21,560 --> 00:04:23,180 I I think it would be a 91 00:04:23,720 --> 00:04:25,959 worthy endeavor to see what's out there. But 92 00:04:25,959 --> 00:04:28,894 if there's 13 to 24 year olds listening 93 00:04:29,754 --> 00:04:32,394 to spoken word, then that means there is 94 00:04:32,394 --> 00:04:34,495 definitely creators in that age group 95 00:04:34,954 --> 00:04:36,574 that's reaching those folks. So 96 00:04:36,954 --> 00:04:38,814 I don't know to me so many creators 97 00:04:38,875 --> 00:04:40,954 in that age group. Yeah. And again, I 98 00:04:40,954 --> 00:04:43,035 don't know to me 13 year olds creating 99 00:04:43,035 --> 00:04:46,370 content, but probably six 16. I don't know. 100 00:04:46,370 --> 00:04:47,589 Again, I'm just guessing. 101 00:04:48,290 --> 00:04:49,589 I I think 102 00:04:50,529 --> 00:04:52,770 it's become this weird thing too where when 103 00:04:52,770 --> 00:04:53,589 you ask 104 00:04:53,889 --> 00:04:55,730 a child what they wanna be when they 105 00:04:55,730 --> 00:04:58,405 grow up and they say a YouTuber or 106 00:04:58,405 --> 00:05:00,884 a podcaster Right. Or something like that. Like, 107 00:05:00,884 --> 00:05:02,824 this is this has become a legitimate 108 00:05:03,285 --> 00:05:03,785 Sure. 109 00:05:04,324 --> 00:05:05,305 Thing for them. 110 00:05:05,764 --> 00:05:07,064 My son has done 111 00:05:07,444 --> 00:05:09,685 YouTube for a while, but he doesn't put 112 00:05:09,685 --> 00:05:11,705 stuff out on a regular basis. And 113 00:05:12,509 --> 00:05:14,350 I went to the length of buying him 114 00:05:14,350 --> 00:05:15,810 a really expensive DSLR, 115 00:05:16,589 --> 00:05:18,589 and he was building his portfolio. So he's 116 00:05:18,589 --> 00:05:20,110 going to school to be a fireman, but 117 00:05:20,110 --> 00:05:21,470 at the same time, he's wanting to do 118 00:05:21,470 --> 00:05:22,769 this social thing. So, 119 00:05:23,069 --> 00:05:25,754 yeah, I fully I fully get it. 120 00:05:26,154 --> 00:05:28,475 And, but, you know, it's it's just a 121 00:05:28,475 --> 00:05:30,154 lot of work. I think they all find 122 00:05:30,154 --> 00:05:32,074 that out, but it's cool that segment is 123 00:05:32,074 --> 00:05:32,574 growing 124 00:05:33,035 --> 00:05:35,035 for sure. I think they said one of 125 00:05:35,035 --> 00:05:36,975 the main reasons why is because 126 00:05:38,154 --> 00:05:40,814 spoken word content has moved to mobile. 127 00:05:41,199 --> 00:05:43,199 Like, you were bringing up the AM before. 128 00:05:43,199 --> 00:05:43,939 Yep. Yep. 129 00:05:44,399 --> 00:05:47,220 Yep. We're shifting away from that entirely. Everyone 130 00:05:48,000 --> 00:05:49,460 that is probably listening 131 00:05:50,080 --> 00:05:52,800 to content like this Is on mobile. Has 132 00:05:52,800 --> 00:05:54,639 a has a mobile device. So You know, 133 00:05:54,639 --> 00:05:56,535 and and and I just, my kids are 134 00:05:56,535 --> 00:05:59,415 all grown now grown now. But I remember 135 00:05:59,415 --> 00:06:00,855 even when they were in the car, and 136 00:06:00,855 --> 00:06:02,694 I can't remember when they had their first 137 00:06:02,694 --> 00:06:03,754 mobile probably, 138 00:06:05,495 --> 00:06:07,014 we tried to hold off as long as 139 00:06:07,014 --> 00:06:09,254 we can, but I think 11, 12, something 140 00:06:09,254 --> 00:06:11,829 like that. Yeah. That sounds good. And, 141 00:06:13,189 --> 00:06:15,529 they were always just plugged in, listened to 142 00:06:15,829 --> 00:06:17,990 whatever. So it's like they didn't they didn't 143 00:06:17,990 --> 00:06:18,310 want 144 00:06:18,790 --> 00:06:20,389 of course, at that time, I was podcasting 145 00:06:20,389 --> 00:06:22,389 pretty heavily. They didn't wanna listen to podcasts. 146 00:06:22,389 --> 00:06:24,470 They didn't wanna listen to the radio for 147 00:06:24,470 --> 00:06:24,970 sure. 148 00:06:25,814 --> 00:06:28,375 So it only makes sense. And is this, 149 00:06:28,375 --> 00:06:29,754 you know, as the entire 150 00:06:30,615 --> 00:06:33,754 segment of the population continue to age the, 151 00:06:33,974 --> 00:06:36,375 I think the days of radio is in 152 00:06:36,375 --> 00:06:38,839 big, big trouble over long Yeah. Over the 153 00:06:38,839 --> 00:06:40,120 long term. I you know, I I ten 154 00:06:40,120 --> 00:06:41,800 years ago, I said they had ten years, 155 00:06:41,800 --> 00:06:42,540 but probably 156 00:06:43,079 --> 00:06:45,480 they got a good good another ten. We'll 157 00:06:45,480 --> 00:06:47,819 see. I don't know. I'm just guesstimating here. 158 00:06:48,120 --> 00:06:49,660 I don't know. We'll see. But 159 00:06:50,274 --> 00:06:51,074 it says that, 160 00:06:51,794 --> 00:06:52,595 58% 161 00:06:52,595 --> 00:06:55,714 of that time spent listening is news audio 162 00:06:55,714 --> 00:06:57,495 content. Wow. Wow. Typically 163 00:06:58,675 --> 00:07:01,254 well, the people that also did this research, 164 00:07:01,714 --> 00:07:03,735 like, it was Edison, but also NPR. 165 00:07:04,035 --> 00:07:05,814 Mhmm. So of the of the 166 00:07:06,649 --> 00:07:09,449 findings, they said 58% of that was listening 167 00:07:09,449 --> 00:07:11,389 to NPR and public radio. 168 00:07:12,730 --> 00:07:15,129 That's that's curious. I haven't listened to an 169 00:07:15,129 --> 00:07:17,449 NPR station in twenty years. So, 170 00:07:19,334 --> 00:07:20,795 very curious. Well, 171 00:07:21,334 --> 00:07:22,475 I guess we'll see. 172 00:07:22,855 --> 00:07:25,415 But Apple, on the other hand, publishing insights 173 00:07:25,415 --> 00:07:28,475 about growing subscription podcast, and, of course, we're 174 00:07:28,855 --> 00:07:31,355 hot and heavy in the middle of integration 175 00:07:31,495 --> 00:07:34,410 so that Blueberry customers can publish directly from 176 00:07:34,410 --> 00:07:35,789 Blueberry into a 177 00:07:36,329 --> 00:07:36,829 subscription. 178 00:07:37,449 --> 00:07:38,970 And it seems to be growing. For a 179 00:07:38,970 --> 00:07:40,750 while. Yeah. Seems to be growing. 180 00:07:41,769 --> 00:07:44,410 Specifically, they are calling out free trials are 181 00:07:44,410 --> 00:07:46,189 converting listeners to subscribers. 182 00:07:47,975 --> 00:07:50,055 That's always nice to see because that's not 183 00:07:50,055 --> 00:07:51,915 exactly how everything always happens. 184 00:07:52,855 --> 00:07:55,495 Yeah. And so is that's the trend they're 185 00:07:55,495 --> 00:07:57,595 seeing is offering a free trial? 186 00:07:58,214 --> 00:08:00,455 Well, I guess that's a free podcast and 187 00:08:00,455 --> 00:08:00,955 then 188 00:08:01,870 --> 00:08:04,029 interesting. You're two and a half times more 189 00:08:04,029 --> 00:08:06,110 likely to convert a free listener to a 190 00:08:06,110 --> 00:08:08,029 paying subscriber when you give them a free 191 00:08:08,029 --> 00:08:08,849 trial, apparently. 192 00:08:10,189 --> 00:08:10,689 So 193 00:08:11,789 --> 00:08:13,569 give them three free episodes 194 00:08:14,185 --> 00:08:16,524 on a new show or a new series 195 00:08:16,745 --> 00:08:17,245 or 196 00:08:17,865 --> 00:08:19,225 because I don't know how I would you 197 00:08:19,225 --> 00:08:20,904 know, I'm thinking about my show. It's just 198 00:08:20,904 --> 00:08:22,845 been, like, gone forever. So 199 00:08:23,225 --> 00:08:25,464 is this a new show launches or did 200 00:08:25,464 --> 00:08:26,845 they give any specifics? 201 00:08:27,539 --> 00:08:29,000 So it says, 202 00:08:30,899 --> 00:08:32,659 make sure like, if you're gonna offer a 203 00:08:32,659 --> 00:08:35,220 free trial to make sure that you are 204 00:08:35,220 --> 00:08:38,740 publishing a new subscriber content regularly so they 205 00:08:38,740 --> 00:08:41,220 have an opportunity to appreciate the value while 206 00:08:41,220 --> 00:08:43,164 you're doing while they're in the trial window. 207 00:08:44,184 --> 00:08:44,924 Yeah. So 208 00:08:45,304 --> 00:08:47,004 I don't think it necessarily, like 209 00:08:47,464 --> 00:08:48,584 I don't think it has to be a 210 00:08:48,584 --> 00:08:50,664 new show. If you wanted to do a 211 00:08:50,664 --> 00:08:51,164 series, 212 00:08:51,704 --> 00:08:53,784 like, your show is established and we've been 213 00:08:53,784 --> 00:08:55,379 doing it forever. And if you wanted to 214 00:08:55,379 --> 00:08:58,100 do a series on something very specific A 215 00:08:58,100 --> 00:08:59,139 spin off. You could be like, I'm gonna 216 00:08:59,139 --> 00:09:01,379 have a one I'm gonna have part one, 217 00:09:01,379 --> 00:09:03,000 part two, part three, part four. 218 00:09:03,860 --> 00:09:06,340 Give them parts one through three in this 219 00:09:06,340 --> 00:09:09,700 trial and then release the fourth one after. 220 00:09:09,700 --> 00:09:10,664 Right. I got you. 221 00:09:11,225 --> 00:09:13,065 Yeah. You know, I it's we've had a 222 00:09:13,065 --> 00:09:15,784 number of Blueberry customers that have responded to 223 00:09:15,784 --> 00:09:18,345 the the newsletter where we were asked, are 224 00:09:18,345 --> 00:09:19,084 you interested 225 00:09:20,024 --> 00:09:22,184 in doing and being on the beta and 226 00:09:22,184 --> 00:09:23,324 being able to 227 00:09:23,945 --> 00:09:26,879 set up a podcast subscription for a single 228 00:09:26,879 --> 00:09:27,379 show. 229 00:09:28,079 --> 00:09:28,559 And, 230 00:09:28,879 --> 00:09:31,440 it could be an early release. It could 231 00:09:31,440 --> 00:09:31,940 be 232 00:09:32,320 --> 00:09:34,980 a a bonus content, whatever you wanna do. 233 00:09:35,199 --> 00:09:36,720 That offer is still out there. We've had 234 00:09:36,720 --> 00:09:38,320 a a number of folks, but we're looking 235 00:09:38,320 --> 00:09:39,299 for a few more. 236 00:09:39,754 --> 00:09:41,674 So if you're interested in being on this 237 00:09:41,674 --> 00:09:43,674 early, you know, from at least from a 238 00:09:43,674 --> 00:09:47,034 Blueberry side publishing directly into Apple for this 239 00:09:47,034 --> 00:09:47,534 subscription 240 00:09:47,914 --> 00:09:48,414 system, 241 00:09:49,355 --> 00:09:50,414 drop us an email. 242 00:09:51,115 --> 00:09:52,654 It can really come to 243 00:09:53,100 --> 00:09:54,940 probably the best place would be our marketing 244 00:09:54,940 --> 00:09:56,700 email, marketing@blueberry.com, 245 00:09:56,700 --> 00:09:58,700 I would think, would be the best place 246 00:09:58,700 --> 00:10:00,079 for them to send that email. 247 00:10:00,700 --> 00:10:02,539 Amazon, though, and I see you have a 248 00:10:02,539 --> 00:10:04,299 note in here. Wonder if it includes Wondery. 249 00:10:04,299 --> 00:10:07,835 It does. Amazon is offering ad free music 250 00:10:07,835 --> 00:10:10,415 and podcasts with prime membership. So 251 00:10:11,514 --> 00:10:14,075 because Amazon owns Wondery, they're making all of 252 00:10:14,075 --> 00:10:16,735 the pre all the premium shows on Wondery 253 00:10:16,875 --> 00:10:17,375 available 254 00:10:18,235 --> 00:10:18,735 as 255 00:10:19,115 --> 00:10:19,934 ad free 256 00:10:20,740 --> 00:10:23,080 part of your premium membership. So 257 00:10:23,620 --> 00:10:25,000 you get a two for there. 258 00:10:25,300 --> 00:10:27,080 I mean, I might actually try them now. 259 00:10:27,220 --> 00:10:28,899 You know, and the I guess the thing 260 00:10:28,899 --> 00:10:31,559 is, I have a Prime membership already. 261 00:10:31,940 --> 00:10:34,200 I would have probably never had paid 262 00:10:35,434 --> 00:10:37,054 for a Wondery show. 263 00:10:37,915 --> 00:10:40,554 But now that they have included that, well, 264 00:10:40,554 --> 00:10:42,554 then, like you said, I might be willing 265 00:10:42,554 --> 00:10:43,054 to 266 00:10:43,595 --> 00:10:44,815 to give it a listen. 267 00:10:45,195 --> 00:10:47,115 Yep. Same boat. I would never pay for 268 00:10:47,115 --> 00:10:48,575 a Wondery show unless 269 00:10:49,160 --> 00:10:51,160 it was very specific, and I'm you know, 270 00:10:51,160 --> 00:10:53,340 I felt like it was a reasonable cost 271 00:10:53,960 --> 00:10:56,120 for the content that I wanted, but I 272 00:10:56,120 --> 00:10:57,799 never actually go out looking for it just 273 00:10:57,799 --> 00:10:59,240 because I know there's so much good free 274 00:10:59,240 --> 00:11:00,940 stuff out there. But if it's included, 275 00:11:01,985 --> 00:11:03,745 it's, you know, in my mind, it's free. 276 00:11:03,745 --> 00:11:05,745 So You know, the the thing that made 277 00:11:05,745 --> 00:11:06,725 me kinda, 278 00:11:07,424 --> 00:11:08,964 see here, look at their strategy 279 00:11:09,345 --> 00:11:10,245 was that 280 00:11:10,945 --> 00:11:13,504 okay. So they're they've all they're budgeting money 281 00:11:13,504 --> 00:11:16,065 to just like on Amazon Prime for their 282 00:11:16,065 --> 00:11:19,789 television, they're out there spending money on video 283 00:11:19,929 --> 00:11:20,429 programming. 284 00:11:20,889 --> 00:11:23,370 So probably now Wondery is probably just in 285 00:11:23,370 --> 00:11:25,450 a a budget line now on Amazon say, 286 00:11:25,450 --> 00:11:27,370 okay. You know, you gotta produce x number 287 00:11:27,370 --> 00:11:29,850 of shows. And if they're hits, we'll continue 288 00:11:29,850 --> 00:11:31,070 them. If they're not, 289 00:11:31,725 --> 00:11:32,464 high risk 290 00:11:32,845 --> 00:11:33,904 from that standpoint, 291 00:11:34,205 --> 00:11:36,605 but it makes sense to make it available. 292 00:11:36,605 --> 00:11:39,184 With Amazon having such a small, tiny, 293 00:11:40,284 --> 00:11:43,485 really less than 1% market share of all 294 00:11:43,725 --> 00:11:45,884 because everyone's podcast can be on their mind. 295 00:11:45,884 --> 00:11:47,220 This one is on there. 296 00:11:48,259 --> 00:11:49,959 With it having such slow 297 00:11:50,579 --> 00:11:51,079 adoption, 298 00:11:51,779 --> 00:11:53,779 it it's looking to me like they're trying 299 00:11:53,779 --> 00:11:56,500 to kick start. Well, yeah. That's what I've 300 00:11:56,500 --> 00:11:57,959 been thinking too of 301 00:11:58,339 --> 00:11:59,799 they're doing this, one, 302 00:12:00,475 --> 00:12:00,975 because, 303 00:12:01,434 --> 00:12:03,514 you know, it's nice to include more things 304 00:12:03,514 --> 00:12:06,154 in whatever package you're paying for. But to 305 00:12:06,154 --> 00:12:07,995 give these shows, like, a kick start that 306 00:12:07,995 --> 00:12:08,975 they need probably 307 00:12:09,514 --> 00:12:11,115 or not even a kick start if they're 308 00:12:11,115 --> 00:12:12,014 new, but just 309 00:12:12,475 --> 00:12:14,654 a whole new bump in listens. 310 00:12:15,034 --> 00:12:15,534 Right. 311 00:12:16,289 --> 00:12:18,450 So anyway, so if you have an Amazon 312 00:12:18,450 --> 00:12:20,129 Prime, which probably most people do because I 313 00:12:20,129 --> 00:12:21,350 don't like to pay for shipping, 314 00:12:22,370 --> 00:12:23,649 and I ship a lot of stuff in 315 00:12:23,649 --> 00:12:27,169 Amazon, definitely check out, this, you know, premium 316 00:12:27,169 --> 00:12:29,409 content. There is a report there's been very 317 00:12:29,409 --> 00:12:31,625 little ad growth in quarter three. It fell 318 00:12:31,684 --> 00:12:34,345 during the summer. It's picked up this fall. 319 00:12:35,125 --> 00:12:35,625 So 320 00:12:36,085 --> 00:12:37,865 the economy being what it is, 321 00:12:38,325 --> 00:12:41,205 that's a little encouraging that the ad spend 322 00:12:41,205 --> 00:12:43,684 has picked up a little bit. That that, 323 00:12:43,684 --> 00:12:45,144 as far as I know, follows, 324 00:12:46,230 --> 00:12:48,169 the economy in general. I remember 325 00:12:48,950 --> 00:12:51,350 the news outlets coming out and saying that 326 00:12:51,350 --> 00:12:52,490 in August, September, 327 00:12:52,870 --> 00:12:54,169 that time, that, 328 00:12:56,470 --> 00:12:58,790 like, that sales were picking up again. Mhmm. 329 00:12:58,790 --> 00:13:01,125 And my first thought was, well, yeah, people 330 00:13:01,125 --> 00:13:03,044 took the summer off for their kids, and 331 00:13:03,044 --> 00:13:04,245 then they have to go back to school. 332 00:13:04,245 --> 00:13:06,585 Like, they need to buy things. Yep. 333 00:13:07,044 --> 00:13:09,205 So, yeah, they're doing that. It's not I 334 00:13:09,205 --> 00:13:10,585 I don't know if it's people 335 00:13:11,365 --> 00:13:12,745 suddenly having more 336 00:13:13,940 --> 00:13:15,700 capability, but it's I think it's on a 337 00:13:15,700 --> 00:13:18,259 need. Well, I think too as we spent 338 00:13:18,259 --> 00:13:19,240 so much time 339 00:13:20,420 --> 00:13:22,259 locked down, and now this is really the 340 00:13:22,259 --> 00:13:24,740 first summer where people could just move and 341 00:13:24,740 --> 00:13:25,399 do things. 342 00:13:27,355 --> 00:13:29,754 It makes sense now that, you know, people 343 00:13:29,754 --> 00:13:31,434 are back and it's getting cooler in some 344 00:13:31,434 --> 00:13:33,914 regions of The US and other places, because 345 00:13:33,914 --> 00:13:36,735 we're going into the the winter months here, 346 00:13:37,274 --> 00:13:39,355 where it's starting to be summer down under, 347 00:13:39,355 --> 00:13:40,955 but it's it is a 348 00:13:42,049 --> 00:13:42,870 it's interesting, 349 00:13:43,490 --> 00:13:45,089 to see what happens. And, of course, we'll 350 00:13:45,089 --> 00:13:46,769 see what happens in the beginning of next 351 00:13:46,769 --> 00:13:49,409 year. I guess the biggest surprise really is 352 00:13:49,409 --> 00:13:52,129 sounder. Fm, which I really was not familiar 353 00:13:52,129 --> 00:13:52,629 with, 354 00:13:53,089 --> 00:13:55,329 is shutting down its podcast hosting, and they're 355 00:13:55,329 --> 00:13:57,995 gonna they're gonna switch their business model. So 356 00:13:57,995 --> 00:14:00,075 they got about 5,000 shows over there looking 357 00:14:00,075 --> 00:14:00,975 for new homes. 358 00:14:01,355 --> 00:14:03,835 I've seen some chitchatter on Twitter in various 359 00:14:03,835 --> 00:14:06,475 different places. So if you are or know 360 00:14:06,475 --> 00:14:08,174 of someone that is a Sounder 361 00:14:08,715 --> 00:14:09,695 FM podcaster, 362 00:14:10,940 --> 00:14:13,179 let them know. We're we're gonna we haven't 363 00:14:13,179 --> 00:14:15,100 put it together yet, but have them email 364 00:14:15,100 --> 00:14:16,779 us and we'd be happy to give them 365 00:14:16,779 --> 00:14:17,919 a a really 366 00:14:18,299 --> 00:14:20,240 sweet deal to move over 367 00:14:21,019 --> 00:14:21,500 and, 368 00:14:22,220 --> 00:14:24,605 a number of free months, to come over 369 00:14:24,605 --> 00:14:26,625 and be on Blueberry. We're not changing 370 00:14:27,404 --> 00:14:29,565 our business model, and we're gonna continue to 371 00:14:29,565 --> 00:14:31,725 be in the hosting business. So if you 372 00:14:31,725 --> 00:14:33,725 know someone that's on Sounderve, send them our 373 00:14:33,725 --> 00:14:35,404 way. We'll be happy to take care of 374 00:14:35,404 --> 00:14:36,225 them in 375 00:14:36,679 --> 00:14:39,559 transitioning them off a platform that's basically kicking 376 00:14:39,559 --> 00:14:41,720 them off. Yeah. One thing I will give 377 00:14:41,720 --> 00:14:43,799 Sounder credit for is that they are announcing 378 00:14:43,799 --> 00:14:45,480 it, like, they announced it this week, you 379 00:14:45,480 --> 00:14:48,039 know, November 1, something like that. And it, 380 00:14:48,440 --> 00:14:50,779 is not going to be shut down until 381 00:14:50,839 --> 00:14:52,125 January 31. 382 00:14:52,365 --> 00:14:54,764 That's, you know yeah. That's a good one, 383 00:14:54,764 --> 00:14:57,024 two, three months for people to move. 384 00:14:57,485 --> 00:15:01,085 Whereas we've seen instances before on December 22 385 00:15:01,085 --> 00:15:02,924 or twenty third, a company says, oh, we're 386 00:15:02,924 --> 00:15:05,345 canceling our hosting service. And 387 00:15:05,679 --> 00:15:08,080 in Christmas, they were dead, and people were 388 00:15:08,080 --> 00:15:08,240 just 389 00:15:09,120 --> 00:15:11,279 well, they had That's crushing. Yeah. They had 390 00:15:11,279 --> 00:15:13,759 extinction events because people were on vacation and, 391 00:15:13,759 --> 00:15:15,920 you know, they just did not give people 392 00:15:15,920 --> 00:15:17,759 up time. So ninety days. Yeah. Good on 393 00:15:17,759 --> 00:15:18,975 Sounder for doing that. 394 00:15:19,454 --> 00:15:21,134 And and I guess good luck on they're 395 00:15:21,134 --> 00:15:22,834 going after brand safety. 396 00:15:23,294 --> 00:15:25,634 They're gonna be doing brand safety stuff, which 397 00:15:25,774 --> 00:15:27,074 to me is okay. 398 00:15:27,855 --> 00:15:28,914 Interesting move. 399 00:15:30,254 --> 00:15:31,875 Moving under our best practice, 400 00:15:32,440 --> 00:15:35,340 we've got a topic, choosing a podcast 401 00:15:35,960 --> 00:15:36,460 name. 402 00:15:36,920 --> 00:15:37,820 Pick a distinct 403 00:15:38,120 --> 00:15:38,940 and memorable 404 00:15:39,399 --> 00:15:39,899 podcast 405 00:15:40,600 --> 00:15:41,100 title. 406 00:15:42,120 --> 00:15:42,620 So 407 00:15:43,399 --> 00:15:45,240 I think a lot of podcasters make a 408 00:15:45,240 --> 00:15:46,940 big mistake here when they do this. 409 00:15:47,665 --> 00:15:49,665 Mhmm. People ask us all the time. Like, 410 00:15:49,665 --> 00:15:52,305 they call in, and they're asking about hosting 411 00:15:52,305 --> 00:15:54,625 or they're asking about, you know, how to 412 00:15:54,625 --> 00:15:56,225 set up work or something like that. And 413 00:15:56,225 --> 00:15:57,985 then once they get all their technical questions 414 00:15:57,985 --> 00:15:59,504 out of the way, that's when they start 415 00:15:59,504 --> 00:16:00,144 in on their, 416 00:16:01,169 --> 00:16:03,730 on their podcast content questions. They just do 417 00:16:03,730 --> 00:16:05,970 it out of curiosity because they know that 418 00:16:05,970 --> 00:16:07,570 we work in podcasts. They're like, I want 419 00:16:07,570 --> 00:16:10,230 your opinion. You work in this. Tell us. 420 00:16:10,289 --> 00:16:11,730 And one of the first things that they 421 00:16:11,730 --> 00:16:13,570 ask sometimes is, what do you think of 422 00:16:13,570 --> 00:16:14,230 this title? 423 00:16:14,850 --> 00:16:16,870 And sometimes, you have to tell them, 424 00:16:17,835 --> 00:16:19,595 it's not it's not that great. You have 425 00:16:19,595 --> 00:16:20,794 to find the you have to find the 426 00:16:20,794 --> 00:16:22,875 words, but you have to break the news 427 00:16:22,875 --> 00:16:24,394 to them. You you have to have you 428 00:16:24,394 --> 00:16:26,715 have to have the ugly baby discussion. You 429 00:16:26,715 --> 00:16:29,195 know? No one thinks their baby's ugly. Everyone 430 00:16:29,195 --> 00:16:31,289 thinks their baby's beautiful. But sometimes, if you're 431 00:16:31,289 --> 00:16:32,970 sitting outside, you're like, well, that's an ugly 432 00:16:32,970 --> 00:16:33,470 baby. 433 00:16:34,009 --> 00:16:35,070 So you have 434 00:16:35,769 --> 00:16:36,830 you have to 435 00:16:38,889 --> 00:16:40,970 right now, all our kids are beautiful. Right? 436 00:16:40,970 --> 00:16:42,570 And then you didn't but sometimes you look 437 00:16:42,570 --> 00:16:44,509 at other kids like, wow. You know? 438 00:16:44,815 --> 00:16:46,514 Maybe more beautiful than mine. 439 00:16:47,774 --> 00:16:48,915 But I I think 440 00:16:49,295 --> 00:16:51,634 in in real realistic terms, 441 00:16:52,014 --> 00:16:53,235 you gotta think about, 442 00:16:54,975 --> 00:16:56,995 is your show first of all, 443 00:16:57,539 --> 00:16:59,940 getting the show name to match what the 444 00:16:59,940 --> 00:17:02,279 content is and making it easy. 445 00:17:02,980 --> 00:17:06,200 You know, this is simple. Podcast insider. 446 00:17:06,660 --> 00:17:09,619 Yeah. New media show. Yeah. Geek news. I 447 00:17:09,619 --> 00:17:11,595 love the name of these shows. You know, 448 00:17:11,595 --> 00:17:14,634 these these are simple names to remember, and 449 00:17:14,634 --> 00:17:15,375 they're very 450 00:17:15,674 --> 00:17:17,934 they're very distinct in what they, 451 00:17:19,755 --> 00:17:22,414 you know, young foreigners, quick and dirty tips, 452 00:17:22,795 --> 00:17:24,474 you know, and All of these are very 453 00:17:24,474 --> 00:17:26,980 apt for what the actual content is. Right. 454 00:17:26,980 --> 00:17:27,799 That makes sense. 455 00:17:28,419 --> 00:17:30,359 So make sure and it isn't 456 00:17:30,819 --> 00:17:32,599 it needs to be short. Three, 457 00:17:33,299 --> 00:17:36,099 four words, if you can keep it in 458 00:17:36,099 --> 00:17:36,599 there. 459 00:17:36,980 --> 00:17:39,634 And again really good point, especially because everyone's 460 00:17:39,634 --> 00:17:41,634 looking at this on mobile. Yep. You know, 461 00:17:41,634 --> 00:17:43,714 that screen only goes so far. And it's 462 00:17:43,714 --> 00:17:46,034 also something you gotta think about what's people 463 00:17:46,034 --> 00:17:48,134 are gonna search for. You know? 464 00:17:49,794 --> 00:17:51,910 And in that, you know, there's a bigger 465 00:17:51,910 --> 00:17:54,390 discussion about that in episodes, but the picking 466 00:17:54,390 --> 00:17:56,330 the name, I think, is is critical. 467 00:17:56,789 --> 00:17:58,170 And then, of course, having 468 00:17:58,549 --> 00:18:01,349 well thought out and designed cover art that 469 00:18:01,349 --> 00:18:01,849 is 470 00:18:02,309 --> 00:18:04,230 easy to read because many times we don't 471 00:18:04,230 --> 00:18:05,590 read the title. We just look at the 472 00:18:05,590 --> 00:18:06,315 cover art 473 00:18:07,034 --> 00:18:09,194 And you see a picture and you don't 474 00:18:09,194 --> 00:18:11,274 have to put your face on there. That's 475 00:18:11,274 --> 00:18:12,714 not important. A lot of people do that. 476 00:18:12,714 --> 00:18:14,474 I kinda prefer you don't a lot of 477 00:18:14,474 --> 00:18:15,054 the time. 478 00:18:15,355 --> 00:18:17,355 Like, I I don't care what you look 479 00:18:17,355 --> 00:18:19,194 like. I care what the show's gonna be 480 00:18:19,194 --> 00:18:20,254 about. And 481 00:18:21,070 --> 00:18:22,430 a lot of the time based on the 482 00:18:22,430 --> 00:18:22,930 creativity 483 00:18:23,309 --> 00:18:24,130 of the 484 00:18:24,910 --> 00:18:26,049 podcast artwork 485 00:18:26,430 --> 00:18:27,950 Mhmm. I feel like I get a good 486 00:18:27,950 --> 00:18:29,009 idea of the creativity 487 00:18:29,390 --> 00:18:30,289 of the show 488 00:18:30,670 --> 00:18:32,750 too. And also content that I'm about to 489 00:18:32,750 --> 00:18:34,804 consume. You know, and I know people are 490 00:18:35,265 --> 00:18:36,804 really worried about budget. 491 00:18:37,505 --> 00:18:38,644 And I know the 492 00:18:39,184 --> 00:18:41,345 people can go over to Fiverr and for, 493 00:18:41,345 --> 00:18:43,845 you know, $25 or whatever, get 494 00:18:44,144 --> 00:18:45,924 album art design. But 495 00:18:46,330 --> 00:18:48,170 my caution to use and I and I 496 00:18:48,170 --> 00:18:50,410 can't even design a stick figure. So that's 497 00:18:50,410 --> 00:18:51,710 how bad I am. 498 00:18:52,090 --> 00:18:53,150 So I need 499 00:18:53,450 --> 00:18:56,110 I need help for someone that can do 500 00:18:56,970 --> 00:18:57,789 are are artistically, 501 00:18:58,170 --> 00:19:00,430 you know, more sensible than I am. 502 00:19:00,809 --> 00:19:01,309 So 503 00:19:01,705 --> 00:19:03,785 I can draw things and have an idea 504 00:19:03,785 --> 00:19:05,785 and then hand that over. I think if 505 00:19:05,785 --> 00:19:08,105 you use Fiverr, the risk you run up 506 00:19:08,105 --> 00:19:11,144 against is getting copyright violations because they've used 507 00:19:11,144 --> 00:19:13,805 some art from something that they probably shouldn't. 508 00:19:14,184 --> 00:19:16,184 So you have to be real careful. There's 509 00:19:16,184 --> 00:19:17,085 a lot of great 510 00:19:17,519 --> 00:19:20,340 folks out there that for a couple $100 511 00:19:20,640 --> 00:19:21,140 will 512 00:19:21,840 --> 00:19:25,200 really do a fantastic job Mhmm. In creating 513 00:19:25,200 --> 00:19:29,220 you original album art. But if nothing else, 514 00:19:29,279 --> 00:19:31,535 you know, try to do it yourself. Try 515 00:19:31,535 --> 00:19:32,815 to come up with it. And also be 516 00:19:32,815 --> 00:19:33,634 very cognizant 517 00:19:34,654 --> 00:19:36,174 of any of the art that you use 518 00:19:36,174 --> 00:19:36,835 in there. 519 00:19:37,214 --> 00:19:39,934 You can't you have to pass copyright. So 520 00:19:39,934 --> 00:19:41,315 there's there is a few, 521 00:19:42,335 --> 00:19:44,660 There's there's a lot of good programs out 522 00:19:44,660 --> 00:19:46,200 there that you're able to 523 00:19:46,820 --> 00:19:49,160 do it yourself or at least get started. 524 00:19:49,299 --> 00:19:51,380 Mhmm. And then maybe have someone kind of, 525 00:19:51,380 --> 00:19:51,880 like, 526 00:19:52,180 --> 00:19:53,400 you know, add in 527 00:19:54,180 --> 00:19:54,680 one 528 00:19:55,105 --> 00:19:56,085 critical design 529 00:19:56,464 --> 00:19:57,984 part, you know, and then you can take 530 00:19:57,984 --> 00:19:59,924 that image and put it on there. But 531 00:20:00,304 --> 00:20:01,984 Canva is a really good one that we 532 00:20:01,984 --> 00:20:03,984 recommend. We use that for a lot of 533 00:20:03,984 --> 00:20:05,024 our social stuff. 534 00:20:05,825 --> 00:20:06,964 But it's you 535 00:20:07,424 --> 00:20:08,325 to an extent, 536 00:20:09,250 --> 00:20:10,849 you get what you're paid for. And if 537 00:20:10,849 --> 00:20:13,250 you're gonna do a a brand if you're 538 00:20:13,250 --> 00:20:15,190 working on brand image from the beginning, 539 00:20:16,049 --> 00:20:18,130 don't pick some weird font. Try to pick 540 00:20:18,130 --> 00:20:20,690 a font that's pretty well known so that 541 00:20:20,690 --> 00:20:22,755 if you want more stuff commissioned later that 542 00:20:22,835 --> 00:20:24,674 someone isn't gonna say, oh, what is that 543 00:20:24,674 --> 00:20:25,654 font you use 544 00:20:26,115 --> 00:20:28,115 if you're trying to carry over the brand. 545 00:20:28,115 --> 00:20:28,615 So 546 00:20:28,994 --> 00:20:31,795 but, again, I think the note here says 547 00:20:31,795 --> 00:20:33,474 it never hurts to get a few pair 548 00:20:33,474 --> 00:20:35,579 of eyes to weigh on these choices. Lastly, 549 00:20:35,819 --> 00:20:38,779 consider SEO advantage and disadvantages with the desired 550 00:20:38,779 --> 00:20:39,919 title. Absolutely. 551 00:20:40,940 --> 00:20:41,440 Mhmm. 552 00:20:42,059 --> 00:20:42,559 So, 553 00:20:43,099 --> 00:20:43,919 we're hiring. 554 00:20:44,220 --> 00:20:47,419 Sadly, Cho, the who is with us for 555 00:20:47,419 --> 00:20:49,819 a couple of years, as an intern and 556 00:20:49,819 --> 00:20:53,095 then full time, She's moved on to she's, 557 00:20:53,494 --> 00:20:54,455 getting ready to produce, 558 00:20:54,855 --> 00:20:57,654 pursue her master's degree. And at the same 559 00:20:57,654 --> 00:20:58,154 time, 560 00:20:58,855 --> 00:21:01,174 she's, in a new job where she's doing 561 00:21:01,174 --> 00:21:02,474 some stuff that's applicable 562 00:21:02,775 --> 00:21:03,914 to her master's degree. 563 00:21:04,509 --> 00:21:06,349 And so that means we're hiring. We're hiring 564 00:21:06,349 --> 00:21:07,970 a social media strategist. 565 00:21:08,750 --> 00:21:11,970 And, we love to hire from the family. 566 00:21:12,910 --> 00:21:15,009 So We would love to hire a podcaster. 567 00:21:15,549 --> 00:21:17,250 If you submit your 568 00:21:19,784 --> 00:21:20,284 application, 569 00:21:21,224 --> 00:21:22,684 please let us know 570 00:21:23,784 --> 00:21:24,684 via email 571 00:21:25,384 --> 00:21:27,625 that you're part of the podcasting family and 572 00:21:27,625 --> 00:21:29,724 that you're either a listener or a podcaster, 573 00:21:30,599 --> 00:21:32,700 and you're interested in the position and 574 00:21:33,160 --> 00:21:35,579 your name so we can go drag your 575 00:21:36,519 --> 00:21:39,079 your CV to the top and review it 576 00:21:39,079 --> 00:21:39,579 because, 577 00:21:40,679 --> 00:21:43,740 it just it's I think it makes better 578 00:21:43,835 --> 00:21:44,575 a better 579 00:21:44,875 --> 00:21:46,575 match in the long term. 580 00:21:47,434 --> 00:21:50,394 There's a level of understanding that you just 581 00:21:50,394 --> 00:21:53,035 automatically have if you're already a podcaster going 582 00:21:53,035 --> 00:21:55,515 into trying to figure out what type of 583 00:21:55,515 --> 00:21:58,075 content that people want on their social media 584 00:21:58,075 --> 00:22:00,849 platforms and how and what other people are 585 00:22:00,849 --> 00:22:03,829 already doing. Like, if you're consuming something else, 586 00:22:04,289 --> 00:22:06,710 there's a lot of advantages there, but, also, 587 00:22:07,410 --> 00:22:08,929 you know, what you said about putting it, 588 00:22:08,929 --> 00:22:10,390 like, let us know if you apply. 589 00:22:10,849 --> 00:22:13,214 People that aren't putting their podcast experience on 590 00:22:13,214 --> 00:22:15,694 their resume or create a position like this, 591 00:22:15,694 --> 00:22:16,434 you are 592 00:22:16,815 --> 00:22:20,115 making a mistake. And I've reviewed about 50 593 00:22:20,174 --> 00:22:23,795 applications where only one person has any podcast 594 00:22:23,934 --> 00:22:26,575 experience so far in those. Yeah. I've got 595 00:22:26,575 --> 00:22:28,019 more to go through, but, 596 00:22:28,980 --> 00:22:30,660 we're gonna be going through this process for 597 00:22:30,660 --> 00:22:31,940 a couple of weeks. So you got a 598 00:22:31,940 --> 00:22:33,380 little time to get, 599 00:22:33,859 --> 00:22:35,160 an application in. 600 00:22:35,539 --> 00:22:38,660 But we do have right now some constraints. 601 00:22:38,660 --> 00:22:41,160 If you're an exceptional candidate, we may consider, 602 00:22:42,255 --> 00:22:44,674 but we want someone in Michigan, Ohio, Indiana, 603 00:22:45,295 --> 00:22:45,795 Colorado, 604 00:22:46,174 --> 00:22:48,255 and Arizona. That's where we have payroll set 605 00:22:48,255 --> 00:22:49,394 up already. 606 00:22:49,775 --> 00:22:52,575 Yeah. If it's exceptional candidate, we'll consider setting 607 00:22:52,575 --> 00:22:54,035 up payroll in your state, 608 00:22:54,414 --> 00:22:55,154 but it's 609 00:22:55,529 --> 00:22:56,990 it's a pain. 610 00:22:58,009 --> 00:22:59,789 It is it is fully remote, 611 00:23:00,090 --> 00:23:02,410 but we wanna be in those states if 612 00:23:02,410 --> 00:23:02,910 possible 613 00:23:03,369 --> 00:23:05,049 or if you wanna move to The States. 614 00:23:05,049 --> 00:23:07,549 Now the position doesn't have a 615 00:23:08,215 --> 00:23:10,235 a stipend for moving. So 616 00:23:10,775 --> 00:23:13,035 but again, anything is negotiable. But, 617 00:23:13,735 --> 00:23:15,494 definitely But we do have some good other 618 00:23:15,494 --> 00:23:15,994 benefits. 619 00:23:16,375 --> 00:23:18,934 Oh, absolutely. It's a full it's it's full 620 00:23:18,934 --> 00:23:21,494 on. It's a full time position with health, 621 00:23:21,494 --> 00:23:23,515 with, medical, dental, vision, 622 00:23:24,190 --> 00:23:25,009 four zero one 623 00:23:26,029 --> 00:23:27,490 k, health savings plan, 624 00:23:28,430 --> 00:23:29,170 some tuition, 625 00:23:29,789 --> 00:23:30,289 reimbursement 626 00:23:30,590 --> 00:23:32,049 for advanced education. 627 00:23:32,590 --> 00:23:34,430 Mhmm. So And PTO. 628 00:23:34,830 --> 00:23:36,269 And PTO. I would not be here if 629 00:23:36,269 --> 00:23:38,349 you guys did not offer PTO. Yes. And 630 00:23:38,349 --> 00:23:39,330 p a paid 631 00:23:39,674 --> 00:23:40,174 PTO. 632 00:23:40,634 --> 00:23:43,775 Yes. So yeah. I you know what? Benefits 633 00:23:43,914 --> 00:23:45,134 in this day and age 634 00:23:45,434 --> 00:23:47,535 are are a non negotiator. 635 00:23:48,315 --> 00:23:48,815 So 636 00:23:49,195 --> 00:23:51,455 so We're happy to provide them. Yep. Absolutely. 637 00:23:51,595 --> 00:23:54,269 So send us, send us your resume. We 638 00:23:54,269 --> 00:23:55,710 wanna hear from you. And if you don't 639 00:23:55,710 --> 00:23:57,549 have one ready, say, hey. I've got one 640 00:23:57,549 --> 00:23:59,630 coming, and here's my name. Just hold on. 641 00:23:59,630 --> 00:24:01,250 It's coming in a week or whatever. 642 00:24:01,630 --> 00:24:03,150 And and, you know, if you don't think 643 00:24:03,150 --> 00:24:05,009 that you're the right person for this, 644 00:24:05,390 --> 00:24:07,950 but you know or, you know, listen to 645 00:24:07,950 --> 00:24:08,609 the show, 646 00:24:09,654 --> 00:24:11,734 email us and and connect us to someone 647 00:24:11,734 --> 00:24:13,414 who you think might be the right person. 648 00:24:13,414 --> 00:24:14,234 Yep. Absolutely. 649 00:24:14,695 --> 00:24:15,015 And, 650 00:24:15,575 --> 00:24:17,335 we changed somebody's life, bringing part of the 651 00:24:17,335 --> 00:24:17,994 team here. 652 00:24:18,295 --> 00:24:20,535 Mhmm. Alright. We do have a blueberry pro 653 00:24:20,535 --> 00:24:22,615 tip. This comes from Toby. So I'll if 654 00:24:22,615 --> 00:24:24,789 everything's queued up right, I'll play this right 655 00:24:24,789 --> 00:24:25,289 now. 656 00:24:30,230 --> 00:24:33,029 Hi. It's Toby Goodman here. A few weeks 657 00:24:33,029 --> 00:24:35,625 ago, I spoke about how disappointed I am 658 00:24:35,625 --> 00:24:36,605 when I see podcasters 659 00:24:37,224 --> 00:24:40,025 ask me what questions I'd like to answer 660 00:24:40,025 --> 00:24:41,005 on their podcast. 661 00:24:42,025 --> 00:24:43,785 These podcasts are set up in such a 662 00:24:43,785 --> 00:24:46,204 way that just leaves me feeling like I'm 663 00:24:46,345 --> 00:24:49,519 filling a content hole and yet so many 664 00:24:49,519 --> 00:24:52,000 people are doing it. You could literally copy 665 00:24:52,000 --> 00:24:53,460 and paste the premeditated 666 00:24:54,079 --> 00:24:55,859 sound bites from one interview 667 00:24:56,160 --> 00:24:56,900 to another. 668 00:24:57,440 --> 00:25:00,019 What a wasted opportunity for us as podcasters. 669 00:25:00,904 --> 00:25:03,484 Isn't it more powerful to create something remarkable 670 00:25:03,784 --> 00:25:06,345 so our guests feel like they've been involved 671 00:25:06,345 --> 00:25:08,444 in a meaningful and memorable conversation? 672 00:25:09,384 --> 00:25:12,424 The greatest and most memorable interviews of our 673 00:25:12,424 --> 00:25:13,804 times have included 674 00:25:14,265 --> 00:25:15,484 thoughtful questions. 675 00:25:16,420 --> 00:25:17,160 As podcasters, 676 00:25:17,619 --> 00:25:20,599 interviews are one of the most powerful ways 677 00:25:20,820 --> 00:25:23,640 we can create remarkable content for our audience. 678 00:25:24,259 --> 00:25:26,099 In the last few months, I've been focusing 679 00:25:26,099 --> 00:25:27,640 on asking better questions. 680 00:25:28,259 --> 00:25:30,839 While I understand there is value in journalists 681 00:25:31,140 --> 00:25:31,640 strategically 682 00:25:32,464 --> 00:25:35,845 creating questions so politicians, celebrities, and the like 683 00:25:35,984 --> 00:25:38,224 fall on their own swords, that's not really 684 00:25:38,224 --> 00:25:40,085 the kind of questions I'm talking about. 685 00:25:40,545 --> 00:25:43,825 Simply because with my interview podcast episodes, my 686 00:25:43,825 --> 00:25:46,099 aim is to make the guest the star 687 00:25:46,160 --> 00:25:48,960 so that they simply feel compelled to share 688 00:25:48,960 --> 00:25:49,700 our conversation 689 00:25:50,160 --> 00:25:51,779 with the people in their world. 690 00:25:52,720 --> 00:25:55,779 Welcome to the world of highly targeted organic 691 00:25:55,920 --> 00:25:56,420 marketing. 692 00:25:57,279 --> 00:25:59,694 And all that's required is preparation. 693 00:26:00,474 --> 00:26:02,875 A few prep habits I've created along the 694 00:26:02,875 --> 00:26:04,095 way are as follows. 695 00:26:04,875 --> 00:26:06,875 Ask your guests ahead of time what they 696 00:26:06,875 --> 00:26:09,275 don't want to talk about. It immediately shows 697 00:26:09,275 --> 00:26:11,375 respect and puts them at ease. 698 00:26:12,140 --> 00:26:14,380 Ask for a bio. Look them up on 699 00:26:14,380 --> 00:26:16,960 the Internet and study their LinkedIn profile. 700 00:26:17,419 --> 00:26:19,839 When you do, look at all the aspects, 701 00:26:20,059 --> 00:26:21,279 career, education, 702 00:26:21,659 --> 00:26:22,640 and interests. 703 00:26:23,259 --> 00:26:24,720 Once you have that information, 704 00:26:25,085 --> 00:26:28,065 think about questions that fill in the gaps. 705 00:26:28,605 --> 00:26:31,664 I recently interviewed Nobel Peace Prize winner, Lamine 706 00:26:31,724 --> 00:26:32,625 Abdul Malik. 707 00:26:33,484 --> 00:26:36,365 Having studied his LinkedIn profile, I noticed that 708 00:26:36,365 --> 00:26:38,845 after helping to build a cancer hospital in 709 00:26:38,845 --> 00:26:41,299 Zambia, he took a break to set up 710 00:26:41,299 --> 00:26:42,920 a cafe in South Africa. 711 00:26:43,539 --> 00:26:45,640 While it's all there in the LinkedIn bio, 712 00:26:45,779 --> 00:26:47,460 it gave me a lot to ponder and 713 00:26:47,460 --> 00:26:49,059 led to a set of questions that I 714 00:26:49,059 --> 00:26:52,420 hope created a unique, fun, and memorable interview 715 00:26:52,420 --> 00:26:52,904 for him. 716 00:26:53,384 --> 00:26:55,565 On the subject of the cafe, I asked, 717 00:26:56,025 --> 00:26:57,404 what led to the decision? 718 00:26:57,945 --> 00:27:00,105 How did you convince your wife and family 719 00:27:00,105 --> 00:27:01,005 to move country? 720 00:27:01,545 --> 00:27:03,785 Why would anyone move away from working in 721 00:27:03,785 --> 00:27:04,285 cancer 722 00:27:04,585 --> 00:27:06,684 to baking cakes and making coffee? 723 00:27:07,440 --> 00:27:08,579 How did you adjust? 724 00:27:08,960 --> 00:27:10,740 What are your memories of that time? 725 00:27:11,119 --> 00:27:12,740 How did it affect your children? 726 00:27:13,200 --> 00:27:15,299 What led to you moving away again? 727 00:27:16,079 --> 00:27:17,539 Looking back on it today, 728 00:27:17,839 --> 00:27:19,700 what did you take from that experience? 729 00:27:20,714 --> 00:27:22,634 These are just a few questions I noted 730 00:27:22,634 --> 00:27:25,775 down about one line on a LinkedIn bio. 731 00:27:26,154 --> 00:27:28,154 So next time you interview someone on your 732 00:27:28,154 --> 00:27:28,654 podcast, 733 00:27:29,115 --> 00:27:31,275 think about what questions you can ask that 734 00:27:31,275 --> 00:27:33,054 will bring out a unique story 735 00:27:33,430 --> 00:27:36,070 and in turn will help you create a 736 00:27:36,070 --> 00:27:38,009 truly unique shareable 737 00:27:38,549 --> 00:27:39,049 episode. 738 00:27:39,589 --> 00:27:41,589 If you'd like support with your podcast from 739 00:27:41,589 --> 00:27:44,070 positioning to production, I'd love to hear from 740 00:27:44,070 --> 00:27:46,785 you. You can reach out at blueberry pro 741 00:27:47,025 --> 00:27:47,525 dot 742 00:27:49,505 --> 00:27:50,005 com. 743 00:27:53,585 --> 00:27:54,244 You know, 744 00:27:54,705 --> 00:27:55,205 oftentimes, 745 00:27:55,664 --> 00:27:57,265 and recently I've been doing a lot of 746 00:27:57,265 --> 00:28:00,325 interviews, it's the person that's done the homework, 747 00:28:01,750 --> 00:28:04,069 listened to some maybe some previous interviews and 748 00:28:04,069 --> 00:28:06,230 picked up on, like, one or two things 749 00:28:06,230 --> 00:28:08,069 that we didn't get into that they come 750 00:28:08,069 --> 00:28:09,849 out and say, hey. By the way, 751 00:28:10,869 --> 00:28:13,049 I was recently in an interview where someone 752 00:28:13,109 --> 00:28:15,855 had heard about my interaction with Steve Jobs, 753 00:28:15,855 --> 00:28:18,275 and he asked about that during the show. 754 00:28:18,414 --> 00:28:20,835 In all the times I've been doing interviews, 755 00:28:20,894 --> 00:28:22,755 it's the only person that has ever 756 00:28:23,535 --> 00:28:24,275 asked that 757 00:28:24,654 --> 00:28:26,975 without me freely giving it as part of 758 00:28:26,975 --> 00:28:29,579 an example of, you know, you never know 759 00:28:29,579 --> 00:28:31,819 who's listening to your show. So I think 760 00:28:31,819 --> 00:28:34,380 it really is important that you do a 761 00:28:34,380 --> 00:28:36,460 little bit of homework. And I tell you, 762 00:28:36,460 --> 00:28:38,539 as soon as I get an email from 763 00:28:38,539 --> 00:28:40,940 a podcaster says these are the questions we're 764 00:28:40,940 --> 00:28:42,880 going to go to, I'm like, 765 00:28:46,355 --> 00:28:48,835 ugh. Yeah. You're not one for the, you're 766 00:28:48,835 --> 00:28:51,174 not one for the bulleted list of questions. 767 00:28:51,634 --> 00:28:53,795 And, you know, some people are, but I 768 00:28:53,795 --> 00:28:55,255 think there's a lot of 769 00:28:55,795 --> 00:28:57,654 opportunity for more organic 770 00:28:58,740 --> 00:28:59,559 but productive 771 00:28:59,940 --> 00:29:00,440 conversation 772 00:29:02,019 --> 00:29:03,240 if the interviewer 773 00:29:03,779 --> 00:29:04,759 does their homework. 774 00:29:05,299 --> 00:29:07,400 Yeah. Anyone can have a good conversation 775 00:29:08,660 --> 00:29:10,900 if you're trying. There's And I feel like 776 00:29:10,900 --> 00:29:12,980 a lot of time people interviewing don't try. 777 00:29:12,980 --> 00:29:15,105 They're just like, they're they're they're providing me 778 00:29:15,105 --> 00:29:16,404 everything I need, and 779 00:29:16,705 --> 00:29:20,005 they're not. There's a certain on fire show 780 00:29:20,144 --> 00:29:22,865 that asks the same five questions. Same five 781 00:29:22,865 --> 00:29:24,325 questions every episode. 782 00:29:24,785 --> 00:29:27,184 And I'm like, oh, please. Just just shoot 783 00:29:27,184 --> 00:29:28,884 me. It's this is boring. 784 00:29:29,359 --> 00:29:31,359 I'll get in deeper, dig in more stuff. 785 00:29:31,359 --> 00:29:32,900 And the guest already has 786 00:29:33,359 --> 00:29:35,279 listened to one or two episodes. They know 787 00:29:35,279 --> 00:29:37,680 the questions they're gonna ask. Oh, yeah. So 788 00:29:37,680 --> 00:29:38,340 it's like, 789 00:29:38,720 --> 00:29:41,380 just to me, that's boring, boring, boring. Robotic. 790 00:29:41,519 --> 00:29:43,494 Yep. But, anyway, question of the week. Thanks, 791 00:29:43,494 --> 00:29:45,734 Toby, for that. And blueberrypro.com. 792 00:29:45,734 --> 00:29:48,055 Question of the week is, is posting slash 793 00:29:48,055 --> 00:29:50,875 promoting my podcast daily too much? 794 00:29:52,695 --> 00:29:55,095 So it I I think this is a 795 00:29:55,095 --> 00:29:57,809 perhaps. I think it's how it's done. 796 00:29:58,990 --> 00:30:01,250 I I don't know if I follow anything, 797 00:30:01,869 --> 00:30:04,669 like, podcast wise or really, you know, show 798 00:30:04,669 --> 00:30:05,490 movie wise, 799 00:30:07,230 --> 00:30:09,585 that promotes every single day and says, like, 800 00:30:09,825 --> 00:30:11,524 watch this episode or 801 00:30:12,784 --> 00:30:15,825 find it here or, you know, the something 802 00:30:15,825 --> 00:30:16,144 something something. 803 00:30:18,704 --> 00:30:20,325 What I think goes 804 00:30:21,105 --> 00:30:22,484 goes a longer way 805 00:30:22,789 --> 00:30:25,369 and is better for everyone involved is engagement. 806 00:30:25,990 --> 00:30:27,769 You whenever you see, 807 00:30:29,349 --> 00:30:31,190 like, a tweet go viral or a video 808 00:30:31,190 --> 00:30:33,450 go viral or something like that, it's because 809 00:30:34,630 --> 00:30:35,289 the company 810 00:30:35,669 --> 00:30:36,890 was involved with 811 00:30:38,945 --> 00:30:41,265 some someone not involved with the company. Some, 812 00:30:41,265 --> 00:30:42,805 you know, quote, unquote, civilian. 813 00:30:43,105 --> 00:30:45,605 It's like the user the social media user 814 00:30:45,904 --> 00:30:48,164 has interacted with the social media 815 00:30:48,625 --> 00:30:49,125 company. 816 00:30:49,585 --> 00:30:50,785 You know? And it's 817 00:30:51,880 --> 00:30:53,799 it just ends up being a lot more 818 00:30:53,799 --> 00:30:56,220 entertaining and fun to be with. 819 00:30:56,759 --> 00:30:57,819 You know, promoting 820 00:30:59,079 --> 00:31:01,160 is at a lot of different levels. It 821 00:31:01,160 --> 00:31:01,660 could 822 00:31:02,679 --> 00:31:04,220 be maybe have a reel 823 00:31:04,815 --> 00:31:06,434 from an episode, or 824 00:31:07,294 --> 00:31:07,794 maybe 825 00:31:08,255 --> 00:31:08,914 you wanna 826 00:31:09,454 --> 00:31:12,095 talk about this three minute segment or something 827 00:31:12,095 --> 00:31:14,434 to that effect. I think that's okay, 828 00:31:15,615 --> 00:31:16,115 but 829 00:31:16,494 --> 00:31:19,134 I think the average podcaster doesn't have time. 830 00:31:19,134 --> 00:31:20,150 I think they have 831 00:31:20,450 --> 00:31:22,450 so much time to do their show, so 832 00:31:22,450 --> 00:31:24,289 much time to do promotion as long as 833 00:31:24,289 --> 00:31:26,309 you ink out some time 834 00:31:26,930 --> 00:31:29,090 to do a little promotion for each episode. 835 00:31:29,090 --> 00:31:31,109 And let's say that's thirty minutes. 836 00:31:31,505 --> 00:31:33,184 And what does that thirty minutes consist of? 837 00:31:33,184 --> 00:31:35,825 Does is it consists of making a short 838 00:31:35,825 --> 00:31:37,765 reel? Does it consist of 839 00:31:38,225 --> 00:31:41,664 writing some copy to basically say this this 840 00:31:41,664 --> 00:31:43,904 part of the episode was fantastic. You need 841 00:31:43,904 --> 00:31:45,830 to go and give someone a kicker to 842 00:31:45,830 --> 00:31:46,490 get over. 843 00:31:46,870 --> 00:31:48,250 I I think as long as 844 00:31:49,670 --> 00:31:51,130 you eke out some time 845 00:31:51,590 --> 00:31:54,090 in your in your in your cycle 846 00:31:54,470 --> 00:31:57,210 to promote the episode, I think that's what 847 00:31:57,509 --> 00:31:58,809 almost can do. 848 00:31:59,294 --> 00:32:00,575 You know, if you have the Blueberry Pro 849 00:32:00,575 --> 00:32:02,414 team, they're gonna be helping you produce a 850 00:32:02,414 --> 00:32:04,894 a number of things to promote. But if, 851 00:32:04,894 --> 00:32:05,394 like, 852 00:32:05,694 --> 00:32:06,835 just on your own, 853 00:32:07,294 --> 00:32:09,294 you're gonna be like, oh, man. I gotta 854 00:32:09,294 --> 00:32:11,075 put on Twitter, Facebook, Instagram. 855 00:32:11,609 --> 00:32:13,450 No. Just put it a couple places where 856 00:32:13,450 --> 00:32:15,710 your tribe's at and be done with it. 857 00:32:16,329 --> 00:32:16,829 And 858 00:32:17,289 --> 00:32:19,369 it's a good idea, like like you said, 859 00:32:19,369 --> 00:32:21,789 to schedule all of this, you know, 860 00:32:22,490 --> 00:32:24,890 like, days, weeks, whatever it is that you 861 00:32:24,890 --> 00:32:27,115 want out from when you're publishing this original 862 00:32:27,174 --> 00:32:28,714 episode. And then if you schedule 863 00:32:29,575 --> 00:32:31,894 quite a bit ahead of time, that does 864 00:32:31,894 --> 00:32:32,954 give you the opportunity 865 00:32:33,815 --> 00:32:36,054 to engage a little bit. You know, when 866 00:32:36,054 --> 00:32:37,894 you are just scrolling and on your own 867 00:32:37,894 --> 00:32:39,115 social media platforms, 868 00:32:39,609 --> 00:32:41,609 that's when you're able to get involved. But 869 00:32:41,609 --> 00:32:43,710 you don't have to be responsible for posting 870 00:32:44,569 --> 00:32:47,769 each reel or tweet or Facebook post or 871 00:32:47,769 --> 00:32:50,490 Reddit question, whatever it is, like, every single 872 00:32:50,490 --> 00:32:52,889 time live because that that is what will 873 00:32:52,889 --> 00:32:54,164 take it out of you. That's what the 874 00:32:54,164 --> 00:32:56,244 average podcaster does not have time for. And 875 00:32:56,244 --> 00:32:58,325 I think too, there is this, 876 00:32:59,125 --> 00:33:02,085 I consider promoting hanging out where where my 877 00:33:02,085 --> 00:33:03,224 listeners hang out. 878 00:33:03,605 --> 00:33:05,444 So if I see something that has been 879 00:33:05,444 --> 00:33:06,964 talked about that I've talked about my show, 880 00:33:06,964 --> 00:33:08,325 say, hey, by the way, I talked about 881 00:33:08,325 --> 00:33:10,369 that in the show. Show episode x x 882 00:33:10,369 --> 00:33:10,869 x. 883 00:33:11,409 --> 00:33:13,089 And about this point in the show, you 884 00:33:13,089 --> 00:33:14,929 wanna go listen, take it listen. And that 885 00:33:14,929 --> 00:33:16,690 that to me is as much promotion as 886 00:33:16,690 --> 00:33:19,009 do anything else. But I guess it depends 887 00:33:19,009 --> 00:33:21,089 if you're hanging out with your audience and 888 00:33:21,089 --> 00:33:22,769 you you have to know where your audience 889 00:33:22,769 --> 00:33:24,924 hangs out. And that's a whole another topic 890 00:33:24,924 --> 00:33:27,265 for another show. So Yes. It is. 891 00:33:27,884 --> 00:33:29,325 So if you've got a question you'd like 892 00:33:29,325 --> 00:33:31,085 us to answer a show, drop an email 893 00:33:31,085 --> 00:33:33,005 to mike@blueberry.com, 894 00:33:33,005 --> 00:33:34,765 audio, text, or video, and we may use 895 00:33:34,765 --> 00:33:36,684 it. You can also post a question on 896 00:33:36,684 --> 00:33:38,865 the Blueberry podcasting Facebook group. 897 00:33:41,590 --> 00:33:44,230 Of course, go ahead. Yeah. The best place 898 00:33:44,230 --> 00:33:46,730 for support with any Blueberry product or service 899 00:33:46,789 --> 00:33:50,970 is our ticket system. That is blueberry.com/support. 900 00:33:52,005 --> 00:33:53,605 Sending in a ticket will give the whole 901 00:33:53,605 --> 00:33:55,765 team access to it as opposed to direct 902 00:33:55,765 --> 00:33:57,144 emails or phone calls. 903 00:33:57,765 --> 00:33:59,125 And this week, we've been coming to you 904 00:33:59,125 --> 00:34:00,884 from the new media production studio in Kawhiar, 905 00:34:00,884 --> 00:34:02,424 Michigan, Mackenzie's undisclosed 906 00:34:02,884 --> 00:34:05,890 location in Columbus, Ohio, and, of course, produced 907 00:34:05,890 --> 00:34:09,269 by the Blueberry Pro production team @blueberrypro.com. 908 00:34:10,210 --> 00:34:16,050 You can find our listener survey at surveys.blueberry.com/podcastinsider, 909 00:34:16,050 --> 00:34:17,329 and, of course, that'll be in the show 910 00:34:17,329 --> 00:34:19,204 notes for you. So you can schedule one 911 00:34:19,204 --> 00:34:21,364 on one with me hosting customers only, only 912 00:34:21,364 --> 00:34:22,405 todd@blueberry.com. 913 00:34:22,405 --> 00:34:23,925 This is Blueberry without the e's. You can 914 00:34:23,925 --> 00:34:26,244 schedule a tech checkup with Mike, hosting customers 915 00:34:26,244 --> 00:34:27,945 only, mike@blueberry.com. 916 00:34:28,164 --> 00:34:29,864 And, of course, the most important 917 00:34:30,164 --> 00:34:30,664 thing, 918 00:34:31,119 --> 00:34:33,940 you can send us your podcast sticker or 919 00:34:34,239 --> 00:34:37,359 just an empty self address stamped envelope, and 920 00:34:37,359 --> 00:34:38,980 we will send you a Blueberry 921 00:34:39,280 --> 00:34:42,239 care package of stickers and cool swag that 922 00:34:42,239 --> 00:34:43,059 we've got 923 00:34:43,485 --> 00:34:45,724 wandered around. And, Mackenzie, you package those up 924 00:34:45,724 --> 00:34:47,585 and send them out about once a week. 925 00:34:48,045 --> 00:34:50,125 Yeah. And you know what? This is not 926 00:34:50,125 --> 00:34:52,845 necessarily just a sticker. We have many fun 927 00:34:52,845 --> 00:34:55,085 things that we wanna share with people, and, 928 00:34:56,030 --> 00:34:57,630 the holidays are usually a pretty good time 929 00:34:57,630 --> 00:35:00,750 for that. Oh, so you've got t shirts, 930 00:35:00,750 --> 00:35:02,750 you've got books, you have you've got a 931 00:35:02,750 --> 00:35:03,889 whole bunch of stuff. 932 00:35:04,269 --> 00:35:05,650 We have some water bottles. 933 00:35:06,030 --> 00:35:07,250 We have some notepads. 934 00:35:07,550 --> 00:35:09,889 We have pens, highlighters. We have 935 00:35:10,815 --> 00:35:12,655 a whole bunch of stuff. So they may 936 00:35:12,655 --> 00:35:14,414 actually have to send an envelope or just 937 00:35:14,414 --> 00:35:16,815 send send just send the their address. Right? 938 00:35:16,815 --> 00:35:19,054 And and you'll send them something in the 939 00:35:19,375 --> 00:35:21,855 Yes. Yes. It might be questionable of what 940 00:35:21,855 --> 00:35:23,394 you give, but I'll send you something. 941 00:35:23,855 --> 00:35:25,250 Okay. Dealer's choice. 942 00:35:25,630 --> 00:35:26,530 Oh, that's awesome. 943 00:35:27,070 --> 00:35:29,090 Alright, everyone. Thanks for being here, 944 00:35:29,949 --> 00:35:33,469 and, again, appreciate your ongoing listenership of Podcast 945 00:35:33,469 --> 00:35:35,869 Insider. If you're thinking about podcasting or you 946 00:35:35,869 --> 00:35:37,869 know someone that's thinking about podcasting, send them 947 00:35:37,869 --> 00:35:38,954 our way. And if if they're if you're 948 00:35:38,954 --> 00:35:41,614 not an affiliate already, consider becoming affiliate 949 00:35:42,075 --> 00:35:43,914 so you can earn some money from those 950 00:35:43,914 --> 00:35:47,135 recommendations. Mackenzie actually takes care of our affiliates. 951 00:35:47,195 --> 00:35:47,675 So, 952 00:35:48,555 --> 00:35:50,235 get in there and and make some money. 953 00:35:50,235 --> 00:35:51,755 But Yeah. We would love to see you 954 00:35:51,755 --> 00:35:52,815 guys make some money. 955 00:35:53,289 --> 00:35:55,929 Other than that, we'll wrap this up. Everyone, 956 00:35:55,929 --> 00:35:58,409 thanks for being here. Thanks for, listening, and 957 00:35:58,409 --> 00:36:00,409 we'll see you next time here on the 958 00:36:00,409 --> 00:36:01,469 Podcast Insider. 959 00:36:32,135 --> 00:36:32,635 Okay. 960 00:36:35,815 --> 00:36:37,815 You get everything turned out? Yeah. Pushing too 961 00:36:37,815 --> 00:36:39,734 many buttons here. Let me make the last 962 00:36:39,734 --> 00:36:40,234 two. 963 00:36:40,534 --> 00:36:42,155 Let me hit the stop the recording.