1 00:00:00,198 --> 00:00:03,060 There's a line between owning who you are, 2 00:00:04,252 --> 00:00:05,468 owning your characteristics. 3 00:00:06,081 --> 00:00:07,455 Mh. And also 4 00:00:08,724 --> 00:00:12,240 leading from your heart and and from your 5 00:00:12,240 --> 00:00:14,398 soul. I really believe in that. Right? Instead 6 00:00:14,398 --> 00:00:15,037 of your head. 7 00:00:16,875 --> 00:00:19,597 Welcome do balancing life's issues the podcast. I'm 8 00:00:19,597 --> 00:00:21,267 your host Kai, and I'm here as always 9 00:00:21,267 --> 00:00:23,415 with Ceo of balancing life's issues. Wendy Will. 10 00:00:23,574 --> 00:00:25,739 How are you today? Great. How are you? 11 00:00:26,137 --> 00:00:28,208 We're doing okay? I mean, we're coming up 12 00:00:28,208 --> 00:00:31,077 on a year since miles was born. Oh, 13 00:00:31,316 --> 00:00:33,228 how quickly and slowly it goes at the 14 00:00:33,228 --> 00:00:35,472 same time. Absolutely. Yeah. They weren't kidding when 15 00:00:35,472 --> 00:00:37,622 they said it goes by fast. But anyways, 16 00:00:37,701 --> 00:00:39,373 so... Yeah, we wanted to kinda give a 17 00:00:39,373 --> 00:00:41,523 little bit of a framework for the conversation 18 00:00:41,523 --> 00:00:43,522 you're gonna have doctor Jen. Can you tell 19 00:00:43,522 --> 00:00:45,027 the audience a little bit about who who 20 00:00:45,027 --> 00:00:47,721 this is? I can. You know, it's so 21 00:00:47,721 --> 00:00:48,593 interesting because, 22 00:00:49,559 --> 00:00:50,677 you know, for those of you who've been 23 00:00:50,677 --> 00:00:52,753 following along. No, We're past our 20 fifth 24 00:00:52,753 --> 00:00:54,988 year here at B, which is just, like 25 00:00:55,148 --> 00:00:55,866 Kai just said, 26 00:00:56,425 --> 00:00:58,421 because she were watching super slow at the 27 00:00:58,421 --> 00:00:58,980 same time, 28 00:00:59,951 --> 00:01:02,180 1 thing that has always been incredibly important 29 00:01:02,180 --> 00:01:03,533 to me. And I think I I would 30 00:01:03,533 --> 00:01:06,001 shout out my Alma armada University of Pennsylvania 31 00:01:06,001 --> 00:01:06,819 is credibility. 32 00:01:07,530 --> 00:01:10,090 You know, making sure that we're accurate, making 33 00:01:10,090 --> 00:01:12,650 sure we're we are not in any way 34 00:01:12,650 --> 00:01:15,450 misleading anybody. Our attendance are public with any 35 00:01:15,450 --> 00:01:16,989 wrong information. And so 36 00:01:17,541 --> 00:01:19,311 I'm always looking for the scientific 37 00:01:19,923 --> 00:01:22,941 proof of what we talk about? 500 topics 38 00:01:22,941 --> 00:01:24,053 what are we talk about? When I saw 39 00:01:24,212 --> 00:01:26,357 Jen speak, doctor Hub Speak, I was like, 40 00:01:26,929 --> 00:01:29,823 That's it. That was her her her platform 41 00:01:29,882 --> 00:01:31,159 at the conference we met, 42 00:01:31,797 --> 00:01:32,994 looking conference was this? 43 00:01:33,792 --> 00:01:35,882 Behavioral health tech conference, coming up again, in 44 00:01:36,121 --> 00:01:37,817 November. I'm super excited 45 00:01:38,911 --> 00:01:40,687 about the the audience 46 00:01:41,223 --> 00:01:44,266 that comes to that and credibility and working 47 00:01:44,266 --> 00:01:47,125 with doctor Hub and understanding the benefits of 48 00:01:47,125 --> 00:01:49,135 having a cheap scientific officer. 49 00:01:49,826 --> 00:01:50,326 It's 50 00:01:50,858 --> 00:01:52,367 equally as important. You know, if you... If 51 00:01:52,526 --> 00:01:54,368 I said to you, Kai, You know, we 52 00:01:54,368 --> 00:01:56,273 would run a business without a chief Financial 53 00:01:56,353 --> 00:01:58,735 Officer or without an accountant. You would say, 54 00:01:59,450 --> 00:01:59,847 Wow, 55 00:02:00,403 --> 00:02:02,009 well, what are you doing? You know, I 56 00:02:02,009 --> 00:02:04,007 mean, this is so cool. A conversation that 57 00:02:04,007 --> 00:02:06,165 you've been having with with doctor Jen, and 58 00:02:06,964 --> 00:02:09,142 it just kind of makes me think about 59 00:02:09,202 --> 00:02:09,941 all the 60 00:02:10,401 --> 00:02:11,120 misinformation out there. Right? 61 00:02:11,932 --> 00:02:13,922 All the all the people that gather as 62 00:02:13,922 --> 00:02:16,470 facts based off anecdotes. Right? And here, you're 63 00:02:16,470 --> 00:02:16,970 going 64 00:02:17,505 --> 00:02:19,177 straight to the source and you're using science. 65 00:02:19,829 --> 00:02:21,047 To determine if 66 00:02:21,425 --> 00:02:21,925 the 67 00:02:22,382 --> 00:02:24,457 efficacy of what we do at V. Yeah. 68 00:02:24,856 --> 00:02:26,771 And you know what's interesting about doctor Puberty 69 00:02:26,771 --> 00:02:28,855 that I shade is that she understood from 70 00:02:28,855 --> 00:02:30,764 the beginning that we needed to learn how 71 00:02:30,764 --> 00:02:32,593 to do this for ourselves. You what? We 72 00:02:32,593 --> 00:02:34,660 needed someone to teach us how to make 73 00:02:34,660 --> 00:02:36,582 sure we have to sign mind, How to 74 00:02:36,582 --> 00:02:39,438 ask the right questions on evaluations? How to 75 00:02:39,438 --> 00:02:42,056 really understand are we making impact? Are the 76 00:02:42,056 --> 00:02:44,928 podcast making it intact these specific Are Are 77 00:02:44,928 --> 00:02:46,835 we making difference can we measure it? Yeah. 78 00:02:46,993 --> 00:02:49,694 And we've just been so lucky to learn 79 00:02:49,694 --> 00:02:51,441 from her on how to rewire our brain 80 00:02:51,441 --> 00:02:53,442 to think that way? Absolutely. And, you know, 81 00:02:53,601 --> 00:02:55,349 so we'll we'll get right to the conversation 82 00:02:55,349 --> 00:02:56,541 and for those of you out there. If 83 00:02:56,541 --> 00:02:57,892 you want to learn more, just go to 84 00:02:57,892 --> 00:03:00,434 jen hub phd d dot com. 85 00:03:01,244 --> 00:03:02,443 For more information and 86 00:03:03,162 --> 00:03:03,961 enjoy the interview. 87 00:03:06,038 --> 00:03:07,956 Hey, Jen. It's great to have you here. 88 00:03:08,115 --> 00:03:10,435 How are you? Thank you. I'm good, Wendy. 89 00:03:10,593 --> 00:03:12,892 How are you? Good. So, you know, before 90 00:03:12,892 --> 00:03:15,032 we jump in, I think before we even 91 00:03:15,032 --> 00:03:16,062 say who you are? 92 00:03:16,555 --> 00:03:18,394 Just take a step back and instead of 93 00:03:18,394 --> 00:03:19,754 shock the group, and 94 00:03:20,314 --> 00:03:21,594 let's take back to 95 00:03:22,155 --> 00:03:24,568 how we met and how I approach. You 96 00:03:24,568 --> 00:03:26,321 wanna go ahead and tell our listeners the 97 00:03:26,321 --> 00:03:28,631 story? No. Yeah. I would love to only 98 00:03:28,631 --> 00:03:31,180 because it was... I've never been approaching in 99 00:03:31,180 --> 00:03:33,331 this manner before, but I was very excited. 100 00:03:33,903 --> 00:03:36,687 So we met at going digital behavioral health 101 00:03:36,687 --> 00:03:36,926 tech, 102 00:03:37,960 --> 00:03:39,073 which is a pretty, 103 00:03:39,789 --> 00:03:42,588 a pretty nice conference for for the for 104 00:03:42,588 --> 00:03:45,611 the industry of men digital mental health. I 105 00:03:45,611 --> 00:03:46,485 was on a panel, 106 00:03:47,122 --> 00:03:49,053 and I remember Wendy 107 00:03:49,524 --> 00:03:52,560 just going showing her fate her head. Yes. 108 00:03:52,720 --> 00:03:54,478 Yes. Yes. Like, a lot of things that 109 00:03:54,558 --> 00:03:55,757 I was saying I was like, this girl 110 00:03:55,757 --> 00:03:57,035 like what I haven't say. 111 00:03:57,609 --> 00:03:59,440 And then afterwards, I come out of the 112 00:03:59,440 --> 00:04:01,748 room and she comes up to me, she 113 00:04:01,748 --> 00:04:03,499 stands in front of me. Has her business 114 00:04:03,499 --> 00:04:05,091 far in her hand, and I remember you 115 00:04:05,091 --> 00:04:06,462 though. I need you. 116 00:04:07,101 --> 00:04:08,617 I love what you do. I love the 117 00:04:08,617 --> 00:04:10,054 way you think I need you, and I'm 118 00:04:10,054 --> 00:04:12,049 like, okay. And then you started telling me 119 00:04:12,049 --> 00:04:13,485 about some of the things that you thought. 120 00:04:14,138 --> 00:04:16,529 I need do for, and and I was 121 00:04:16,529 --> 00:04:18,760 like, I definitely can help you. And that 122 00:04:18,760 --> 00:04:20,752 was it. I remember telling my husband I'm 123 00:04:20,752 --> 00:04:22,265 at met this cool lady. She wants me 124 00:04:22,265 --> 00:04:22,744 to help her. 125 00:04:24,034 --> 00:04:26,348 You know, and and it's so interesting because 126 00:04:26,987 --> 00:04:28,024 I think you and I you know if 127 00:04:28,024 --> 00:04:29,939 you do a venn diagram. There's this middle 128 00:04:29,939 --> 00:04:31,317 ground about credibility. 129 00:04:32,188 --> 00:04:33,644 And how do we earn credibility? 130 00:04:34,737 --> 00:04:36,570 Not just as women, not just as women 131 00:04:36,649 --> 00:04:40,393 Ceo, as mothers as caregivers of the world. 132 00:04:40,632 --> 00:04:40,871 Right? 133 00:04:41,523 --> 00:04:43,927 And And and this is a good segue 134 00:04:43,983 --> 00:04:45,967 because that's that is who you are. You're 135 00:04:45,967 --> 00:04:47,395 this credible expert. 136 00:04:48,348 --> 00:04:49,721 You're you're a scientist 137 00:04:50,269 --> 00:04:50,749 and 138 00:04:51,148 --> 00:04:53,306 and you've earned it. So now it's a 139 00:04:53,306 --> 00:04:55,325 good way to say. Let's do the formal 140 00:04:55,544 --> 00:04:58,501 intro. Doctor Jen Hub, who are you? Yeah. 141 00:04:59,060 --> 00:04:59,540 Thank you. 142 00:05:00,353 --> 00:05:02,668 Okay. So I'll I'll just keep this super 143 00:05:02,668 --> 00:05:03,646 brief, but, 144 00:05:04,264 --> 00:05:06,758 I spent 20 years as a research scientist 145 00:05:06,817 --> 00:05:09,787 in academics. I did my last 10 years 146 00:05:09,787 --> 00:05:11,486 at Arizona State University, 147 00:05:11,945 --> 00:05:13,783 and I was funded by the National Institutes 148 00:05:13,783 --> 00:05:15,861 of Health millions of dollars for the different 149 00:05:15,861 --> 00:05:17,869 research that I've done. Over the years. 150 00:05:19,700 --> 00:05:20,200 I 151 00:05:20,814 --> 00:05:22,724 always knew I didn't wanna be there though. 152 00:05:23,043 --> 00:05:23,361 And, 153 00:05:23,998 --> 00:05:25,749 I started working with non for profits and 154 00:05:25,749 --> 00:05:27,992 for profits and looking at some of the 155 00:05:27,992 --> 00:05:30,457 programming or whatever that they were offering and 156 00:05:30,457 --> 00:05:33,503 testing it and trying to help them 157 00:05:34,528 --> 00:05:36,754 understand if these things were quote unquote working. 158 00:05:36,992 --> 00:05:39,217 So for example, at a boys and girls 159 00:05:39,217 --> 00:05:40,114 club, they're offering 160 00:05:40,886 --> 00:05:42,498 a program to help kids 161 00:05:43,129 --> 00:05:45,449 not be obese. Does it really work? Like... 162 00:05:45,849 --> 00:05:46,349 So 163 00:05:46,649 --> 00:05:48,250 I would test those things and I would 164 00:05:48,250 --> 00:05:50,329 say, hey, this isn't working, and this is 165 00:05:50,329 --> 00:05:52,264 what you should do. So it works. If 166 00:05:52,264 --> 00:05:54,501 you're spending the resources on it. So I 167 00:05:54,501 --> 00:05:56,019 wanted to be in real world settings, so 168 00:05:56,099 --> 00:05:57,937 I did that from the start. I was 169 00:05:57,937 --> 00:06:00,905 very community driven community based driven. What does 170 00:06:00,905 --> 00:06:03,052 the community need? I'll develop it around that? 171 00:06:03,688 --> 00:06:04,165 So then, 172 00:06:05,119 --> 00:06:07,584 I had my own trauma. My daughter was 173 00:06:07,584 --> 00:06:09,753 born still at full term 174 00:06:10,302 --> 00:06:13,269 and I turned to yoga and meditation, and 175 00:06:13,565 --> 00:06:16,111 I was already working in women's health and 176 00:06:16,111 --> 00:06:18,180 in cancer, and I said to myself, I'm 177 00:06:18,180 --> 00:06:19,157 doing to disservice 178 00:06:19,469 --> 00:06:20,925 if I'm not exploring 179 00:06:21,302 --> 00:06:23,136 some of the practices that are helping my 180 00:06:23,136 --> 00:06:24,651 own mental health, were yoga, 181 00:06:25,608 --> 00:06:27,841 meditation, and I ended up using calm. 182 00:06:28,413 --> 00:06:29,925 And then I reached out to them, and 183 00:06:30,004 --> 00:06:31,834 I was like, I need to do research 184 00:06:31,834 --> 00:06:34,857 with your app in cancer patients in whatever. 185 00:06:35,508 --> 00:06:38,293 So they gave me some some, you know, 186 00:06:38,771 --> 00:06:41,499 memberships, and I used it for participants and 187 00:06:42,113 --> 00:06:44,795 2 years later, let's say, I flew myself 188 00:06:44,914 --> 00:06:46,583 to calm, and I gave them a presentation. 189 00:06:46,742 --> 00:06:47,935 I go look what your app does. 190 00:06:48,889 --> 00:06:49,389 And 191 00:06:50,082 --> 00:06:52,070 I left, and I went home and a 192 00:06:52,070 --> 00:06:52,626 day later, 193 00:06:53,119 --> 00:06:55,197 Literally, they were like, can you come back 194 00:06:55,197 --> 00:06:57,354 like, next week, and this time we'll pay 195 00:06:57,354 --> 00:06:59,272 for it. So they flew me back, put 196 00:06:59,272 --> 00:07:01,681 me up, gave a presentation the next thing, 197 00:07:01,761 --> 00:07:03,510 you know, he wanna be our director of 198 00:07:03,510 --> 00:07:06,212 science. I was, like, absolutely. I wanna be 199 00:07:06,212 --> 00:07:08,518 your director of science. I stayed with them 200 00:07:08,518 --> 00:07:10,267 and stayed in a university setting. 201 00:07:10,917 --> 00:07:11,234 For, 202 00:07:11,947 --> 00:07:12,185 like, 203 00:07:13,135 --> 00:07:14,958 most of the time and then the last 204 00:07:14,958 --> 00:07:17,414 year, I left. I finally just said, 205 00:07:18,222 --> 00:07:21,005 I got a very large grant for 2500000.0 206 00:07:21,005 --> 00:07:21,505 dollars 207 00:07:22,117 --> 00:07:24,741 to work on something with calm and cancer 208 00:07:24,741 --> 00:07:26,505 patients, and I was, like, I don't need 209 00:07:26,505 --> 00:07:28,892 to be an academia anymore. I can do 210 00:07:28,892 --> 00:07:31,517 these things in industry, and so I packed 211 00:07:31,517 --> 00:07:32,255 up my 212 00:07:33,044 --> 00:07:34,722 my stuff, and I left, and then I 213 00:07:34,722 --> 00:07:36,480 was at calm, like, a year. I would 214 00:07:36,480 --> 00:07:38,078 say, on my own. I was there 5 215 00:07:38,078 --> 00:07:40,076 years, but I was there a year outside 216 00:07:40,076 --> 00:07:40,715 of As asu. 217 00:07:41,446 --> 00:07:43,115 And I realized then that I was, like, 218 00:07:43,274 --> 00:07:44,942 I should start my own business because all 219 00:07:44,942 --> 00:07:46,951 these companies want my help I was getting 220 00:07:47,087 --> 00:07:48,143 outreach and 221 00:07:48,849 --> 00:07:51,230 Oh, scared, but I was ready to to 222 00:07:51,230 --> 00:07:52,897 kinda of move on to the next thing, 223 00:07:53,056 --> 00:07:55,040 and then I started my company and here 224 00:07:55,199 --> 00:07:55,437 I am. 225 00:07:56,647 --> 00:07:58,561 Yeah. And and, you know, we'd love this 226 00:07:58,561 --> 00:08:02,150 story because would we wanna partner with people. 227 00:08:02,629 --> 00:08:04,782 We wanna partner with really people? 228 00:08:05,914 --> 00:08:08,780 Who have had an experience to show them 229 00:08:08,780 --> 00:08:10,292 how important it is what we do. 230 00:08:10,929 --> 00:08:13,317 And You mentioned right before, You're like, well, 231 00:08:13,477 --> 00:08:15,242 my kids are sleep in and and who 232 00:08:15,242 --> 00:08:16,594 knows what's gonna happen, 233 00:08:17,390 --> 00:08:19,856 and that is so much... That's just right. 234 00:08:21,064 --> 00:08:22,572 You, On the empty nest, but I got 235 00:08:22,572 --> 00:08:24,002 my little puppy over here, so you never 236 00:08:24,002 --> 00:08:26,304 know what he'll do. Both counts. But Yeah. 237 00:08:27,178 --> 00:08:30,154 And so we've we've had some joys challenges, 238 00:08:31,320 --> 00:08:33,859 and opportunities to get to know 1 another. 239 00:08:34,732 --> 00:08:35,923 Yeah. And work together. 240 00:08:36,494 --> 00:08:38,910 And I always think it's interesting because 241 00:08:39,607 --> 00:08:41,922 you know, we are in results driven world. 242 00:08:42,241 --> 00:08:42,401 Right? 243 00:08:43,838 --> 00:08:45,768 Is what what of the results. What are 244 00:08:45,768 --> 00:08:47,523 the results look like. And 245 00:08:48,640 --> 00:08:50,714 mh. I think results are such an interesting 246 00:08:50,714 --> 00:08:51,033 world, 247 00:08:51,591 --> 00:08:53,425 especially for a scientist. So tell me some 248 00:08:53,425 --> 00:08:55,394 things you've learned about the 249 00:08:55,913 --> 00:08:58,066 The joys and the challenges of living in 250 00:08:58,066 --> 00:08:59,581 this results world. 251 00:09:00,458 --> 00:09:00,778 Yeah. 252 00:09:01,336 --> 00:09:03,808 I beat the most interesting thing working with 253 00:09:03,888 --> 00:09:06,155 Ceos and other companies is that 254 00:09:06,848 --> 00:09:09,155 they are result... They wanna know the results, 255 00:09:09,314 --> 00:09:11,246 but there's so much more 256 00:09:12,113 --> 00:09:14,890 So I think it's like this misunderstanding of 257 00:09:14,890 --> 00:09:17,032 results. So results can show up in different 258 00:09:17,032 --> 00:09:18,699 way. It doesn't have to be a number 259 00:09:18,699 --> 00:09:21,426 that says This is significantly better than this, 260 00:09:21,826 --> 00:09:25,022 or this person changed significantly in this outcome. 261 00:09:25,661 --> 00:09:28,235 Those are all fancy sexy numbers to use 262 00:09:28,235 --> 00:09:29,674 for marketing and whatever's. 263 00:09:30,315 --> 00:09:32,975 Everybody does that. But what are some other 264 00:09:33,035 --> 00:09:36,158 results that you have in processes that you 265 00:09:36,158 --> 00:09:38,623 do, And other... What are other ways that 266 00:09:38,623 --> 00:09:40,054 you can show results. 267 00:09:41,008 --> 00:09:43,155 Because I think that companies don't think about 268 00:09:43,155 --> 00:09:45,643 it like that. So let's take, like, like 269 00:09:45,643 --> 00:09:48,280 marketing and marketing research. You know, 1 of 270 00:09:48,280 --> 00:09:50,118 the first things I ever did at come 271 00:09:50,118 --> 00:09:52,856 was my most cited paper. We had 12000 272 00:09:52,996 --> 00:09:53,735 calm users 273 00:09:54,289 --> 00:09:57,485 sale out a survey about calm. It started 274 00:09:57,485 --> 00:09:59,903 with me sitting with the director of marketing 275 00:09:59,963 --> 00:10:01,960 who's no longer there. She was such a 276 00:10:01,960 --> 00:10:02,280 doll. 277 00:10:03,013 --> 00:10:03,831 But she 278 00:10:04,444 --> 00:10:06,828 she wanted to find out more for for 279 00:10:06,828 --> 00:10:08,736 their marketing, and I was reading the survey 280 00:10:08,736 --> 00:10:10,620 going, you're gonna miss so 281 00:10:11,136 --> 00:10:13,384 opportunities of other things that you can say 282 00:10:13,440 --> 00:10:16,300 decide like, who you're marketing to and how 283 00:10:16,300 --> 00:10:19,177 you're marketing it. Right? And so I... She 284 00:10:19,177 --> 00:10:21,404 goes, okay. Revamped the survey. I was, like, 285 00:10:21,563 --> 00:10:23,949 really. So I revamped the survey, and it 286 00:10:23,949 --> 00:10:24,267 was, like, 287 00:10:25,000 --> 00:10:27,480 In science world, it this doesn't hang as 288 00:10:27,480 --> 00:10:30,839 well, but it's self reported 1 time. How 289 00:10:30,839 --> 00:10:32,600 do you feel how has it helped you? 290 00:10:33,415 --> 00:10:35,575 How has this impact you. It didn't have 291 00:10:35,575 --> 00:10:37,495 to be an intervention. It didn't have to 292 00:10:37,495 --> 00:10:37,995 be 293 00:10:38,295 --> 00:10:40,295 a pre post a comparison to control group, 294 00:10:40,375 --> 00:10:41,894 but it didn't even have to spend any 295 00:10:41,894 --> 00:10:43,664 money. Let me stop you right there. I 296 00:10:43,664 --> 00:10:45,576 think 1 of the lessons that I've learned 297 00:10:45,576 --> 00:10:47,727 that you just do effortlessly because it's the 298 00:10:47,727 --> 00:10:48,705 way your brain 299 00:10:49,082 --> 00:10:51,631 works, and that mine is, you know how 300 00:10:51,631 --> 00:10:52,704 to ask questions. 301 00:10:53,477 --> 00:10:56,263 I guess. And you phrase questions, and you've 302 00:10:56,263 --> 00:10:58,731 learned how to ask a question. And that 303 00:10:58,731 --> 00:11:01,198 has become... We like to say transferable skills. 304 00:11:01,437 --> 00:11:04,557 Right? So I've learned from listening just listening 305 00:11:04,557 --> 00:11:06,229 to you and listened on a panel and 306 00:11:06,229 --> 00:11:07,742 then the last few months of getting to 307 00:11:07,742 --> 00:11:10,312 know you about... Oh, I could ask this 308 00:11:10,863 --> 00:11:13,175 in a different way that would get me 309 00:11:13,175 --> 00:11:15,248 the answers that I wanna listen to. Not 310 00:11:15,248 --> 00:11:16,285 the answers I want. 311 00:11:17,401 --> 00:11:20,044 Because that's a leading question. Right? That's like 312 00:11:20,044 --> 00:11:22,108 saying here nothing take your hallmark. Right? 313 00:11:22,982 --> 00:11:25,919 That's exactly. Right. That's exactly. Right. And you 314 00:11:25,919 --> 00:11:27,030 do it effortlessly. 315 00:11:27,445 --> 00:11:30,004 You immediately know how to retrain. And, 316 00:11:30,565 --> 00:11:32,004 and I think that's 1 of the reasons 317 00:11:32,004 --> 00:11:33,845 we want to have people like you on 318 00:11:33,845 --> 00:11:35,524 our team is to say wait that I 319 00:11:35,524 --> 00:11:37,218 need to listen. To the way to ask 320 00:11:37,218 --> 00:11:37,778 a question. 321 00:11:38,417 --> 00:11:40,974 So we always really like to give action 322 00:11:40,974 --> 00:11:43,052 steps. So you bring in a scientist to 323 00:11:43,052 --> 00:11:45,130 learn how to answer question, and to learn 324 00:11:45,130 --> 00:11:46,499 how to ask the question. 325 00:11:47,373 --> 00:11:48,111 That even 326 00:11:48,485 --> 00:11:49,280 understand the types. 327 00:11:49,915 --> 00:11:52,537 I think we get so so narrow with 328 00:11:52,537 --> 00:11:55,175 the types of questions and the things that 329 00:11:55,175 --> 00:11:57,244 we're getting at, it's like, if you think 330 00:11:57,244 --> 00:11:58,915 about it, it's like most companies are like, 331 00:11:59,233 --> 00:12:00,983 I do this for these people. 332 00:12:01,953 --> 00:12:02,271 But 333 00:12:02,827 --> 00:12:04,759 you have to find out more 334 00:12:05,372 --> 00:12:05,872 information 335 00:12:06,405 --> 00:12:10,222 because, like, just because you say that's who 336 00:12:10,222 --> 00:12:11,017 you're targeting, 337 00:12:11,589 --> 00:12:14,058 and that's what you're targeting doesn't mean that 338 00:12:14,058 --> 00:12:16,151 that's happening with your clientele. 339 00:12:16,846 --> 00:12:19,077 It also means that you can, like, grow 340 00:12:19,077 --> 00:12:21,323 your market. So, like, that's how we use 341 00:12:21,323 --> 00:12:24,192 science to do that. It's like the the 342 00:12:24,192 --> 00:12:27,141 classic example I always use is Tom wanted 343 00:12:27,141 --> 00:12:28,416 to do some stuff with women. 344 00:12:29,149 --> 00:12:29,468 And, 345 00:12:30,106 --> 00:12:33,216 women during, you know, like, life planning. And 346 00:12:33,216 --> 00:12:36,167 it's like, we could assume that Calm is 347 00:12:36,167 --> 00:12:38,400 reducing stress for pregnant women or women in 348 00:12:38,400 --> 00:12:41,037 that. Place. But I was, like, shouldn't we 349 00:12:41,037 --> 00:12:42,490 ask the pregnant women 350 00:12:42,864 --> 00:12:45,246 even though we think we're reducing anxiety Or 351 00:12:45,246 --> 00:12:46,858 shouldn't we ask them actually 352 00:12:47,168 --> 00:12:49,400 And, you know, they were like, okay. So 353 00:12:49,560 --> 00:12:50,915 I... But they were, like, do it on 354 00:12:50,915 --> 00:12:52,429 your own. Whatever else. So I did a 355 00:12:52,429 --> 00:12:54,661 survey in, like, a hundred and 5200 not 356 00:12:54,661 --> 00:12:54,980 too many. 357 00:12:55,794 --> 00:12:57,715 Women who were using calm in that time 358 00:12:57,715 --> 00:12:59,794 and guess what. It wasn't stress and anxiety. 359 00:13:00,195 --> 00:13:00,835 It was sleep. 360 00:13:01,475 --> 00:13:03,329 I love it. And it's like you know, 361 00:13:03,489 --> 00:13:05,486 so you're not even thinking. You're saying this 362 00:13:05,486 --> 00:13:06,945 is what we do, but 363 00:13:07,484 --> 00:13:08,923 there's takeaway number 2. 364 00:13:09,882 --> 00:13:10,281 And 365 00:13:10,761 --> 00:13:13,011 I've... I've... I think the smarter you get 366 00:13:13,011 --> 00:13:14,448 there's the saying. Right? The more you know, 367 00:13:14,608 --> 00:13:16,124 the more you know, you don't know? Yeah. 368 00:13:16,363 --> 00:13:18,598 That's scary. Right? But takeaway number 2 is 369 00:13:18,678 --> 00:13:19,635 I was wrong. 370 00:13:20,208 --> 00:13:21,797 I got something wrong. 371 00:13:22,909 --> 00:13:24,896 And I think it's so interesting because Jennifer 372 00:13:24,896 --> 00:13:26,485 were honest, we're in a field. There's a 373 00:13:26,485 --> 00:13:27,121 lot of egos. 374 00:13:27,854 --> 00:13:29,053 Walk into a room. And if I go 375 00:13:29,053 --> 00:13:29,932 back for a minute, 376 00:13:30,731 --> 00:13:32,169 to that conference. I think 1 of the 377 00:13:32,169 --> 00:13:33,527 things I noticed was, 378 00:13:34,167 --> 00:13:35,865 I'm very used to a casual 379 00:13:36,259 --> 00:13:38,412 I'm sort of rebranding myself. My new brand 380 00:13:38,412 --> 00:13:41,603 is quirky and perk. Right? And, less about 381 00:13:41,603 --> 00:13:44,235 what I wear and more about me being 382 00:13:44,235 --> 00:13:45,511 this real intellectual. 383 00:13:46,164 --> 00:13:49,026 And, so everybody's very appropriately dressed in the 384 00:13:49,026 --> 00:13:51,570 suits, which I haven't seen in decade, but 385 00:13:51,650 --> 00:13:52,127 I'm not. 386 00:13:52,763 --> 00:13:55,759 And you you taught me how to ask 387 00:13:55,879 --> 00:13:58,293 the questions had to listen for the answers 388 00:13:58,352 --> 00:13:59,787 and I had to really embrace what I 389 00:13:59,787 --> 00:14:00,505 was wrong about. 390 00:14:01,781 --> 00:14:03,377 Regardless that I've been doing it for 30 391 00:14:03,377 --> 00:14:05,530 years. So we've got so many takeaways. 392 00:14:06,183 --> 00:14:07,617 I was wrong, 393 00:14:08,732 --> 00:14:10,565 and I need to we learn something. So 394 00:14:10,565 --> 00:14:12,397 you get this sleep information. What do you 395 00:14:12,397 --> 00:14:12,955 do with that? 396 00:14:13,846 --> 00:14:16,314 Yeah. Well, so that's the thing is like, 397 00:14:16,633 --> 00:14:19,181 then I say, well, we have a whole 398 00:14:19,181 --> 00:14:21,410 other way to market. Like, it's not like... 399 00:14:21,982 --> 00:14:23,730 Anxiety and stress isn't the thing, That's always 400 00:14:23,730 --> 00:14:25,558 a thing. But then you have this whole 401 00:14:25,558 --> 00:14:28,180 other thing to market if you wanna get 402 00:14:28,180 --> 00:14:31,219 more, you know, detailed, and that's kind of 403 00:14:31,219 --> 00:14:32,976 what well, not kind of it is, how 404 00:14:33,136 --> 00:14:34,654 I help by their companies just think about 405 00:14:34,654 --> 00:14:36,811 their other markets. But they might not even 406 00:14:36,811 --> 00:14:40,022 be aware of, Right? Or it's the opposite. 407 00:14:40,261 --> 00:14:42,419 It's figuring out the market that you really 408 00:14:42,419 --> 00:14:44,896 wanted. So, like, I'm helping an app right 409 00:14:44,896 --> 00:14:46,748 now, and they say they're a app. For 410 00:14:46,748 --> 00:14:49,630 holistic well being, and they're tailored for this 411 00:14:49,844 --> 00:14:51,829 market. And I went to the market to 412 00:14:51,829 --> 00:14:55,023 ask them, just something simple like for What 413 00:14:55,023 --> 00:14:57,656 is holistic well being mean to you? Nobody 414 00:14:57,656 --> 00:14:58,613 even knows what it means. 415 00:14:59,252 --> 00:15:01,986 So this company is gonna have to rethink 416 00:15:02,376 --> 00:15:05,150 how they the coin their term. I'd I 417 00:15:05,150 --> 00:15:06,814 love it. No one's gonna listen to this 418 00:15:06,814 --> 00:15:08,796 word if you do that. So it's like 419 00:15:08,796 --> 00:15:11,826 being... It's be smart about what we're doing 420 00:15:11,826 --> 00:15:14,763 and and thinking about it from that perspective. 421 00:15:15,159 --> 00:15:17,238 But that's like the next takeaway. Right? Like, 422 00:15:17,318 --> 00:15:20,338 this idea, we we can be scientists and 423 00:15:20,338 --> 00:15:23,120 smart and intellectual, but not pre potentials. We 424 00:15:23,120 --> 00:15:24,789 can make it simple. We can make it 425 00:15:24,789 --> 00:15:27,211 easily to understand. Like and 426 00:15:27,823 --> 00:15:29,332 we can embrace it. And I I do 427 00:15:29,332 --> 00:15:31,000 think you're a little scary Jen. There's a 428 00:15:31,000 --> 00:15:33,724 little, like, era of, like, on this scientists 429 00:15:34,177 --> 00:15:36,845 that you know, immediately might have a little 430 00:15:37,622 --> 00:15:40,097 funny. Yeah. Well, I think we all all, 431 00:15:40,256 --> 00:15:42,092 not just women, but all face a little 432 00:15:42,092 --> 00:15:42,890 impostor syndrome. 433 00:15:43,383 --> 00:15:44,974 Of how are we going to say to 434 00:15:45,054 --> 00:15:47,542 Jen like, well, doctor Hub, 435 00:15:48,315 --> 00:15:49,667 I don't even know how to speak to 436 00:15:49,667 --> 00:15:49,906 you. 437 00:15:50,478 --> 00:15:50,978 So 438 00:15:51,510 --> 00:15:54,132 how would you address that idea, Either Impostor 439 00:15:54,132 --> 00:15:56,198 syndrome, Yeah. Even this idea of a little 440 00:15:56,198 --> 00:15:56,595 bit of, 441 00:15:58,202 --> 00:15:59,579 intimidation, little intimidating. 442 00:15:59,957 --> 00:16:01,972 Yeah. Dr Hub day. Little intimidating. 443 00:16:02,350 --> 00:16:02,589 Yeah. 444 00:16:03,705 --> 00:16:05,620 People will tell me that, and I'm like 445 00:16:05,620 --> 00:16:05,939 really. 446 00:16:06,976 --> 00:16:09,056 But I I am very aware, but I 447 00:16:09,056 --> 00:16:11,437 will say, like, let's just for a second 448 00:16:11,437 --> 00:16:13,819 being a Ceo, like, I have a few 449 00:16:13,819 --> 00:16:16,065 employees, whatever, but you you are definitely 450 00:16:16,453 --> 00:16:19,390 a Ceo. And so it's like, in that 451 00:16:19,390 --> 00:16:20,580 role, it's like, 452 00:16:21,771 --> 00:16:24,867 you know, there's a line between... I'm learning 453 00:16:24,867 --> 00:16:27,108 this as a leader now, and I... I've 454 00:16:27,108 --> 00:16:29,176 been working on it for years leading doctor 455 00:16:29,176 --> 00:16:32,358 students, but there's a line between owning who 456 00:16:32,358 --> 00:16:32,835 you are. 457 00:16:34,044 --> 00:16:35,263 Owning your characteristics. 458 00:16:35,802 --> 00:16:37,261 Mh. And also 459 00:16:38,438 --> 00:16:41,966 leading from your heart and and from your 460 00:16:41,966 --> 00:16:44,196 soul. I really believe in that. Right? Instead 461 00:16:44,196 --> 00:16:46,347 of your head. Because when you're leading from 462 00:16:46,347 --> 00:16:49,055 your head, that's control, that's ego, that's to 463 00:16:49,055 --> 00:16:49,555 micro, 464 00:16:50,423 --> 00:16:51,611 that's, you know, 465 00:16:52,799 --> 00:16:55,335 almost, like, degrading could be, you know, whatever. 466 00:16:55,731 --> 00:16:57,450 But if you're if you're 467 00:16:57,888 --> 00:17:00,039 if you're leading from your heart and your 468 00:17:00,039 --> 00:17:00,437 soul, 469 00:17:01,154 --> 00:17:03,465 then you're tapped into who you really are, 470 00:17:03,783 --> 00:17:05,855 The things you're gonna say are gonna naturally 471 00:17:05,855 --> 00:17:07,623 come out kinder. Then when you're tapped into 472 00:17:07,623 --> 00:17:08,101 your head. 473 00:17:08,739 --> 00:17:10,573 But then at the end of the day, 474 00:17:11,291 --> 00:17:14,582 it it can still have this premise of 475 00:17:14,720 --> 00:17:17,442 this is who I am. The ownership of 476 00:17:17,442 --> 00:17:19,588 who I am, because it's coming from the 477 00:17:19,588 --> 00:17:21,177 soul and not the head It's coming from 478 00:17:21,177 --> 00:17:22,607 the heart and not the ego. 479 00:17:23,402 --> 00:17:27,007 So I've really been working on, like, you 480 00:17:27,007 --> 00:17:27,566 know what? 481 00:17:28,205 --> 00:17:29,663 I might be intimidating. 482 00:17:30,360 --> 00:17:32,536 You could even call me abrasive. 483 00:17:33,169 --> 00:17:35,958 You could call me anything you want to. 484 00:17:36,356 --> 00:17:39,066 Number 1, what do I identify with as 485 00:17:39,066 --> 00:17:40,522 my own human being 486 00:17:40,913 --> 00:17:43,214 Right? Because that's really what matters. I'm the 487 00:17:43,214 --> 00:17:44,483 1 that has to go to sleep at 488 00:17:44,483 --> 00:17:47,261 ninth with my problems or no problems, stocks, 489 00:17:47,419 --> 00:17:50,135 you know, So how do I identify myself? 490 00:17:50,453 --> 00:17:54,052 The rest is their stories, their beliefs, their 491 00:17:54,187 --> 00:17:58,419 experiences, their responses, their reactions. But then, I'm 492 00:17:58,419 --> 00:18:00,810 responsible from leading from my heart. And if 493 00:18:00,890 --> 00:18:03,282 I'm having a hard time getting there, it's 494 00:18:03,282 --> 00:18:06,325 my responsibility to get that support. Business coaches, 495 00:18:06,962 --> 00:18:10,148 mentors, all those things. I'm literally getting goosebumps 496 00:18:10,148 --> 00:18:11,741 as I say this to you because this 497 00:18:11,741 --> 00:18:14,862 is literally my practice right now. That mh. 498 00:18:15,181 --> 00:18:17,093 I can be bad, Jen He, 499 00:18:17,730 --> 00:18:19,243 but I wanna do it from my heart 500 00:18:19,243 --> 00:18:20,620 and not my head always. 501 00:18:21,076 --> 00:18:23,386 I wanna do it from love and appreciation. 502 00:18:23,958 --> 00:18:27,244 Always. And that is something most of us 503 00:18:27,380 --> 00:18:27,880 never 504 00:18:28,256 --> 00:18:31,121 freaking do because it's scary. It's scary to 505 00:18:31,121 --> 00:18:32,815 do that. I don't think there's anything left 506 00:18:32,815 --> 00:18:35,055 to say. When a scientist talks about their 507 00:18:35,055 --> 00:18:37,215 love and heart, then I think we've made 508 00:18:37,215 --> 00:18:38,255 the world a better place. 509 00:18:38,828 --> 00:18:40,898 Trying. So, you know, Jen, it was an 510 00:18:40,898 --> 00:18:42,411 honor to meet you back then, 511 00:18:43,048 --> 00:18:45,197 I know we're gonna be lifelong buddies and 512 00:18:45,197 --> 00:18:47,284 mentors to each 1 another for those that 513 00:18:47,284 --> 00:18:50,341 are listening, go check and on, Linkedin, 514 00:18:51,359 --> 00:18:52,797 shoot an email, We'll put it all our 515 00:18:52,797 --> 00:18:54,475 contact information and 516 00:18:55,209 --> 00:18:57,121 just wanna thank you for, giving us some 517 00:18:57,121 --> 00:18:59,272 of your time today. Oh my gosh. Anytime, 518 00:18:59,432 --> 00:19:00,547 anything for you on me.