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So, um, hi everybody again. It's Wendy
and Kai. Kai. You wanna say a quick Hi?

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Yeah. Hi.

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Everyone.

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We've been jumping on these podcasts, um,

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because it's the way that we know that
we can help continue the education

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process and talk about, um, what is, um,

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so important and things
that are going on today. So,

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thank you for jumping on this
call and, and this podcast.

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And I'm gonna turn it right over
to Mati. So tell us, um, how,

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how has Mati been affected?

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Tell us what's going on and
please introduce yourself.

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Hi, uh, I'm Akiva Ganz. I'm head of the
business department in Mati. And, uh,

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we, uh, in Mati help out,
uh, small businesses and, uh,

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businesses that wanna open up and, uh,
make a business in, uh, Jerusalem. And,

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uh, among Jerusalem area.

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We give out thousands of
hours of consulting by
Consulters that we are holding,

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and we are, uh, uh, being helped by
them to, uh, to help businesses, to,

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to achieve, to, to ask questions,
to do the right things, to, uh,

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to deal with the right problems, uh,
moneywise, uh, thinking wise, uh,

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whatever they need. The
minute the war started, um,

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the businesses stopped. There
are a few reasons, and, uh,

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I'll explain from our side and then
I'll let Ziv speak. Um, first of all,

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people are in problems. They don't
know exactly what's going on.

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They don't know what will happen.

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They're not sure people stop
walking in their stores in, uh,

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to their businesses. People are
buying less. People do need help,

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but you gotta go on, I mean, things in,
in lives and, and people do go on and,

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and without making a business, without
making earning money, you're stuck.

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And things could be much worse.

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Thank you for that puts
such context. And I,

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I really wanna highlight
that idea of that life does.

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We have needs in the middle of horrible
tragedies. We have bills to pay,

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we have financial concerns
and worries. And so I,

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I love the idea if you could walk
us through Ziv your, your story, um,

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and introduce us to, and again,
thank you for being here.

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Okay. So my name is Eva. So, um,

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I work as an, uh, ome,

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uh, instructor. Um.

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Akiva, can you just clarify for
me, just because I wanna make sure,

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I don't want there to be a language
issue. Right. Um, Z's business is.

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What he does. He helps out people
and, uh, um, shows them way and,

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and, uh, teaches them a way to study
to get higher marks on cytometry.

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In Israel, there's a
number 700, the number 700.

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Whoever gets more above 700,

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he could get almost to everything he
wants into university doctors, uh, uh, uh,

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engineers, uh, uh, high
engineers, whatever they
want. That's exactly his goal.

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He wants to aim people
to go above 700. Yeah.

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Thank you a lot. So
basically I open up, uh,

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I open a business after being employed
for, uh, several years in the field.

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And my dream was to promote people
close to me and people of Israel

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to a greater success,

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improve the quality of the lives
and the lives of those around us.

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I believe that everything start with
the education and with the right,

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with the right habits. Um, and I,

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and I think that if they succeed in the
study, they will be a better scientist,

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better doctors, better
engineer, better programs.

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For sake of this podcast
and our listeners, and,

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and forgive me for the blunt question,
but you know, how does the impact, like,

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take me through one thing
that's impacted your life, um,

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where money could make a difference,

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where our donations could actually make
a difference to you. Um, and again,

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forgive me for the
bluntness of the question,

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but sometimes we just need to
understand it's super simple, right?

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How is the dollar $5 50?
How is Mati gonna help?

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Ziv is one, uh, uh, uh, person,
uh, I mean, out of a lot of people,

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I mean, it could be a, a small
market that sells whatever fruit.

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That means he has to change his
state of mind. Instead of selling A,

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he might sell B or might
give a service B, like,

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and they're not always in the
state of mind of understanding that

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the something that he could do,

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somebody else has to help
him to think in that way.

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So it, it sound, it sounds to me a
little like if I, and correct me please,

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that Mati gives us support and
businesses, small businesses need support.

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Small business owner, he's the manager,

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he's in charge of buying stuff, he's
in charge of the vehicle he has,

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he's in charge of cleaning up, he's
in charge of locking up at night.

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He's in charge of the electricity,
he's in charge of the security.

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He does everything. I mean,

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it's not a big company that there's a
lot of people that could think everybody,

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you know, his own, you
know, table in his own desk,

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think about something that
could help out the business.

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He does everything and it's hard. It's
not easy. That's what exactly what we do.

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We give people to try
and help him out and.

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Right, and I want, I, I want our,

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I want our listeners to understand and
put in a little bit of context that the

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shock that we felt the
morning of September 11th, I
was a small business owner,

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and at that point in time we were
mailing, mailing with stamps,

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mailing our clients information.

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And I remember that having
to readjust thinking, well,

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there's no buildings for me to mail to,
right? I, I don't know how to do this.

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We weren't using email
the way we were today.

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That idea of pivot ability
and adjustability takes so
much support and so much

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effort and so much resources.

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And that's why we want us to
really understand the impact, um,

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of the shock and the readjustment and
the time and the bills keep coming.

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So I think Kai, is there
enough, like you get the, the,

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the framework or were there questions?

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No, no, no. I, it's just,
to me it's like the,

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the effort I made at the early
parts of the pandemic, um,

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when I knew businesses were struggling,

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the efforts my wife would make to go out
of our way to support a small business,

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that's really, that's really the
conversation we're having and,

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and our dollars that go to Mati, you know,

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go directly to these business owners
and it maybe it's something pragmatic or

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it's, it's this way of helping
business owners rethink and pivot. Um,

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and that's kind of the, the service
that Mati is helping provide.

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All right guys, thank you. Um, I
can't thank you enough. We are here.

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We'll let you know. I'll send it off. I,
I our gratitude, our thank you so much.

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It makes a big difference to hear
from you. Um, and we'll get it out.

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Let's see how we do. Okay.
Alright. Thank you guys. Bye.

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Everyone. Thanks Kai.

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Bye.

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To donate to Mati Jerusalem's
Emergency Campaign,

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please go to tiny url.com/three MAPP

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D six X. This link will also be available
in the episode description. Again,

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100% of your donation will help a small
business in Jerusalem that has been

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affected by the ongoing war.

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This has been a production of balancing
life's issues with your hosts,

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Kai Sorenson and Wendy Wallner,
produced by me Kai Rate.

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Leave a review and subscribe to the
podcast wherever you listen so you can get

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brand new episodes as they drop.
Got an idea for the show. Email me,

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k i at balancing life's issues.com.
Anything to add? Miles? Yeah.