So, um, hi everybody again. It's Wendy and Kai. Kai. You wanna say a quick Hi?
Yeah. Hi.
Everyone.
We've been jumping on these podcasts, um,
because it's the way that we know that we can help continue the education
process and talk about, um, what is, um,
so important and things that are going on today. So,
thank you for jumping on this call and, and this podcast.
And I'm gonna turn it right over to Mati. So tell us, um, how,
how has Mati been affected?
Tell us what's going on and please introduce yourself.
Hi, uh, I'm Akiva Ganz. I'm head of the business department in Mati. And, uh,
we, uh, in Mati help out, uh, small businesses and, uh,
businesses that wanna open up and, uh, make a business in, uh, Jerusalem. And,
uh, among Jerusalem area.
We give out thousands of hours of consulting by Consulters that we are holding,
and we are, uh, uh, being helped by them to, uh, to help businesses, to,
to achieve, to, to ask questions, to do the right things, to, uh,
to deal with the right problems, uh, moneywise, uh, thinking wise, uh,
whatever they need. The minute the war started, um,
the businesses stopped. There are a few reasons, and, uh,
I'll explain from our side and then I'll let Ziv speak. Um, first of all,
people are in problems. They don't know exactly what's going on.
They don't know what will happen.
They're not sure people stop walking in their stores in, uh,
to their businesses. People are buying less. People do need help,
but you gotta go on, I mean, things in, in lives and, and people do go on and,
and without making a business, without making earning money, you're stuck.
And things could be much worse.
Thank you for that puts such context. And I,
I really wanna highlight that idea of that life does.
We have needs in the middle of horrible tragedies. We have bills to pay,
we have financial concerns and worries. And so I,
I love the idea if you could walk us through Ziv your, your story, um,
and introduce us to, and again, thank you for being here.
Okay. So my name is Eva. So, um,
I work as an, uh, ome,
uh, instructor. Um.
Akiva, can you just clarify for me, just because I wanna make sure,
I don't want there to be a language issue. Right. Um, Z's business is.
What he does. He helps out people and, uh, um, shows them way and,
and, uh, teaches them a way to study to get higher marks on cytometry.
In Israel, there's a number 700, the number 700.
Whoever gets more above 700,
he could get almost to everything he wants into university doctors, uh, uh, uh,
engineers, uh, uh, high engineers, whatever they want. That's exactly his goal.
He wants to aim people to go above 700. Yeah.
Thank you a lot. So basically I open up, uh,
I open a business after being employed for, uh, several years in the field.
And my dream was to promote people close to me and people of Israel
to a greater success,
improve the quality of the lives and the lives of those around us.
I believe that everything start with the education and with the right,
with the right habits. Um, and I,
and I think that if they succeed in the study, they will be a better scientist,
better doctors, better engineer, better programs.
For sake of this podcast and our listeners, and,
and forgive me for the blunt question, but you know, how does the impact, like,
take me through one thing that's impacted your life, um,
where money could make a difference,
where our donations could actually make a difference to you. Um, and again,
forgive me for the bluntness of the question,
but sometimes we just need to understand it's super simple, right?
How is the dollar $5 50? How is Mati gonna help?
Ziv is one, uh, uh, uh, person, uh, I mean, out of a lot of people,
I mean, it could be a, a small market that sells whatever fruit.
That means he has to change his state of mind. Instead of selling A,
he might sell B or might give a service B, like,
and they're not always in the state of mind of understanding that
the something that he could do,
somebody else has to help him to think in that way.
So it, it sound, it sounds to me a little like if I, and correct me please,
that Mati gives us support and businesses, small businesses need support.
Small business owner, he's the manager,
he's in charge of buying stuff, he's in charge of the vehicle he has,
he's in charge of cleaning up, he's in charge of locking up at night.
He's in charge of the electricity, he's in charge of the security.
He does everything. I mean,
it's not a big company that there's a lot of people that could think everybody,
you know, his own, you know, table in his own desk,
think about something that could help out the business.
He does everything and it's hard. It's not easy. That's what exactly what we do.
We give people to try and help him out and.
Right, and I want, I, I want our,
I want our listeners to understand and put in a little bit of context that the
shock that we felt the morning of September 11th, I was a small business owner,
and at that point in time we were mailing, mailing with stamps,
mailing our clients information.
And I remember that having to readjust thinking, well,
there's no buildings for me to mail to, right? I, I don't know how to do this.
We weren't using email the way we were today.
That idea of pivot ability and adjustability takes so much support and so much
effort and so much resources.
And that's why we want us to really understand the impact, um,
of the shock and the readjustment and the time and the bills keep coming.
So I think Kai, is there enough, like you get the, the,
the framework or were there questions?
No, no, no. I, it's just, to me it's like the,
the effort I made at the early parts of the pandemic, um,
when I knew businesses were struggling,
the efforts my wife would make to go out of our way to support a small business,
that's really, that's really the conversation we're having and,
and our dollars that go to Mati, you know,
go directly to these business owners and it maybe it's something pragmatic or
it's, it's this way of helping business owners rethink and pivot. Um,
and that's kind of the, the service that Mati is helping provide.
All right guys, thank you. Um, I can't thank you enough. We are here.
We'll let you know. I'll send it off. I, I our gratitude, our thank you so much.
It makes a big difference to hear from you. Um, and we'll get it out.
Let's see how we do. Okay. Alright. Thank you guys. Bye.
Everyone. Thanks Kai.
Bye.
To donate to Mati Jerusalem's Emergency Campaign,
please go to tiny url.com/three MAPP
D six X. This link will also be available in the episode description. Again,
100% of your donation will help a small business in Jerusalem that has been
affected by the ongoing war.
This has been a production of balancing life's issues with your hosts,
Kai Sorenson and Wendy Wallner, produced by me Kai Rate.
Leave a review and subscribe to the podcast wherever you listen so you can get
brand new episodes as they drop. Got an idea for the show. Email me,
k i at balancing life's issues.com. Anything to add? Miles? Yeah.