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The Becker's team is excited to announce the

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launch of our new CFO and Revenue Cycle

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podcast.

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Tune in for conversations with finance experts from

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the top hospitals and health systems. We'll discuss

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key trends and ideas to drive meaningful change

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in the industry. Look for Becker's CFO and

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Revenue Cycle podcast wherever you listen to episodes.

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Hello, everyone. This is Jacob Emerson with the

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Becker's Payor Issues podcast. Thrilled today to be

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joined by a special guest. Matt Gibbs is

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senior vice president and chief pharmacy officer at

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Blue Shield of California.

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Matt, thanks so much for taking the time

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to be with me on the podcast today.

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Hey, Jacob. Thanks for having me. Yeah. Absolutely.

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And before we dive into everything we wanna

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talk with you about, can you tell us

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a little bit more about yourself, your career

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background in health care, and what it is

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that you're doing today at Blue Shield?

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Sure. Happy to.

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My name is Matt Gibbs, and I'm a

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pharmacist by background.

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I've been kind of in non traditional pharmacy

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roles, for the last twenty seven years. I

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can't believe I can say that.

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And have mainly been in the pharmacy benefit

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management or PBM space for majority of my

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career. So, was there in the early days

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when there were

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what are called PBMs,

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around called PCS

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and Medco and all those old names and

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have recently spent time in the mid market

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transparent PBM space, both at EnvisionRx

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and at Capital Rx. And most recently here,

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I've been at Blue Shield of California for

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about a year and had initial responsibilities

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for launching the pharmacy care reimagine

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offering and, getting that stood up for the

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Blue Shield

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plan itself. And now as chief pharmacy officer

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having oversight for all of pharmacy services and

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transformation as we move forward into the rest

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of 2025.

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Fantastic. Well, let's talk a little bit about

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transformation, Matt. Obviously, there's been a lot happening

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at Blue Shield of California

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earlier this year. There's the creation of Ascendiant,

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a new parent company.

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So a lot of major changes happening across

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the enterprise.

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In that vein, what's your vision for pharmacy

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care for your members

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moving forward?

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No, good question. And while our corporate structure

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is interesting, I think the goal with what

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we wanna provide

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to members is the same.

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So,

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I look at it at pharmacy care reimagine

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this way.

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You can have the best member digital tools,

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you can have the best decision support, you

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can present, you know, hundreds of options to

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a patient or member in terms of how

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they can,

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have more informed healthcare decisions.

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But those tools are only as good as

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the data that goes in. And I think

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what has been missing in pharmacy for so

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long, at least in my entire career, is

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that the information presented to a patient or

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member is often mired

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with other,

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forces

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that don't necessarily

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present accurate information,

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meaning the actual cost of a drug. Are

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you actually seeing what a drug costs as

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a certain pharmacy on a certain day? Are

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you seeing what

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your PBM or insurance plan is presenting to

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you? So our goal is to break that

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apart to say, if we really wanna leverage

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these great digital assets,

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we need and we owe

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the member

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the actual information that

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is based on the cost basis of a

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drug itself. So then they can make an

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informed decision

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without any other interested parties saying, Hey, this

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may be more expensive, but you should use

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mail service because we own the dispensing facility.

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Or, Hey, this is your specialty drug, but

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we want you to use this one because

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there's a higher rebate on it for us

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as a pharmacy benefit manager.

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Stripping all that away so that you can

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really give the net cost to a member

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is our ultimate goal. That shouldn't be hard

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because we don't do that anywhere else in

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our economy, except in drugs where you never

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actually see the price of a drug as

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consumer.

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And our goal is to break that down.

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So just like when you make a decision

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over a certain potato chip brand or another,

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the price is in front of you at

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the grocery and you can make a decision.

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It's not this fictitious number that leads you

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down a path for some other interested party

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to make money

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on your back. So that is our goal.

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It sounds simple, but it's revolutionary

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because again, this is one part of The

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US economy where real price is rarely presented

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to the consumer.

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Absolutely. So you're really advocating for transparency

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on behalf of the member, Matt. And and

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I will say we've spoken with many Blue

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Shield leaders in the past, and they always

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emphasize

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the need for systemic reforms within the pharmacy

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space to improve transparency and accessibility

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to to drugs.

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So so what strategies or initiatives are you

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prioritizing

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as you've come into this new role to

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drive these changes?

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Right. So the the first thing that had

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to be done was, as a health plan,

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take back

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our management of pharmacy.

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Health plans throughout the country have outsourced

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their pharmacy

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department, their services, even their clinical reviews

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to pharmacy benefit managers. And now they're scratching

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their heads saying, gosh, why are my costs

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going up? Why do I not have flexibility

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in what drugs I cover? Why does my

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PBM always want to change my contract when

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I want to do something maybe direct with

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a manufacturer, or maybe I want to work

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with a different pharmacy?

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And health plans are waking up to the

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fact that pharmacy is no longer 10% of

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your, of your total healthcare spend. It's 30,

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it's 50%.

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And taking control of that function is key

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to your future existence as a health plan,

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no matter how big or small you are.

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And you saw the big health plans early

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on, the Uniteds, the Cigna's, the Aetna's, they

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all merged with big PBMs because they saw

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it coming. They knew that pharmacy had to

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be an owned and controlled asset if you

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wanted to control your healthcare destiny.

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And Blue Shield is right behind that saying,

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Hey, we wanna do that too, but we

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don't wanna be owned by or own a

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big BBM because we know there's lots of

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problems there. We wanna break it apart

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and kinda go back to the way that

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things were in the nineties when health plans

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owned and managed their own pharmacy,

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benefit and department. And so Blue Shield is

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ahead of the curve on that saying, we're

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gonna blow the traditional PBM model away. We

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did that in '24 by dismantling certain parts.

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And we use five different service providers

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to uniquely contract and supplement our pharmacy offering,

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where we own the relationship, we own the

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contract. So, I have a mail service relationship

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with Amazon Pharmacy.

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I have a retail network relationship with Navitus

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Health Solutions. I have a claims adjudication

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relationship with Abarca Health, and I have a

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specialty relationship with CVS Health. All these combined

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don't allow what happens in a vertically integrated

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PBM in terms of, you know, taking from

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an area point from another. I'll give you

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a good rebate, but maybe I'm going to

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make more money at mail service. There's all

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these levers that are pulled on you as

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a health plan And then downstream to our

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employers

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that don't necessarily work when

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you have all those vested interests in one

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entity. So pulling that apart, separate P and

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Ls,

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they're operating separately.

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Amazon doesn't care what Abarca is making. Abarca

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doesn't care what Navitus is making.

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And that allows me to negotiate in a

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much more linear fashion

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and also really describe the services they're providing

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and give me the flexibility in the contracts

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that allow me to get to this more

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transparent net price. So pulling it apart, removing

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the vested interest is key. And until you

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do that, you can't do all the transparency

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things that you wanna accomplish.

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No. It's it's fascinating to hear you talk

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about this. And and, obviously, Blue Shield made

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national headlines

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a few years ago when the company decided

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to to, as you said, match, shake up

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the traditional PBM model and partner with companies

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like like Amazon and Mark Cuban's cost plus.

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So so since that partnership went into place,

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any updates to share in terms of how

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how that's all, worked out, what you're hearing

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from members,

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actual health outcomes resulting from from these partnerships?

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Any updates to share about this?

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Sure. So most of our updates right now

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are operational because we're not even sixty days

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past go live and you could argue yeah.

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And you could argue January for even if

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we weren't changing things, everything changes in January

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because you have formulary changes, you have benefit

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changes, you have cost share changes. And so

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you really don't want to evaluate your financial

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impact until probably slightly after the first quarter,

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because there's a lot of nuances, flu season,

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a whole bunch of things. So, but early

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indications on the operational side

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are excellent.

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We've literally just had our launch party in

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three of our California offices,

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yesterday.

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And we were able to celebrate many things.

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You know, one of which was we we

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launched in in green status with an initiative

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this big, which is very rare.

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And we were able to close out most

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of our incident issues. We're down to a

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normal what we have our normal kind of

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business as usual incidents, meaning things that may

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have been built incorrectly,

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benefit designs that maybe needed to be tweaked

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after testing. We are already at what we

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call our our regular business operations, and we've

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removed daily,

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command centers, which were leveraged to make sure

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that everything was working in January.

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You know, like anything, you have your challenges,

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but a lot of the things we experienced

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really had nothing to do with our modular

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approach and the complexities that are involved around

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that. It had more to do with other

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market changes that happen. You know, some retail

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network changes around,

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cost plus networks, which are coming out. Many

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states that now have minimum reimbursement standards that

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went into to place around using national average

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drug acquisition costs plus the dispensing fee. So

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there were many things that happened, just

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industry wide, which definitely impacted

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our launch, But very few are related to

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the actual fact that we dismantled the fully

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integrated PBM and went to the route of

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a modular solution approach.

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Probably the most staggering piece is that we

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integrated five unique vendors

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and 18 different data systems all within our

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experience cube.

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So that's what's unique about our model. Blue

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Shield built an experience cube where all the

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data comes in from our service providers and

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we bifurcate it back out. We don't want

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a PBM at the center of that doing

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that work, because then what's the point? You're

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basically back in the same model that we're

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trying to move away from. So what that

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allows me to do is at any time,

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if somebody goes out of business, if we're

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not happy with their service, maybe I have

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a client that doesn't want to use one

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of our service providers,

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I'm able to leverage that experience cube and

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those same APIs

286
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and redirect to another provider. So this flexible

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solution allows me to be flexible, not only

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for Blue Shields, but hopefully for other loose

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plans to come.

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00:10:52,454 --> 00:10:54,375
Absolutely. Well, clearly, a lot of innovative work

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happening at Blue Shield. So we look forward

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to all the updates there, Matt, and the

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partnerships,

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about about that those those updates.

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But one last trend that I wanted to

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ask you about is is something that we're

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seeing with insurers all over the country when

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they report their earnings,

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and when they publish,

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financial data.

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And often and we're hearing about this on

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00:11:15,039 --> 00:11:16,980
the health system side too from CFOs

303
00:11:17,279 --> 00:11:18,179
in terms of

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00:11:20,764 --> 00:11:22,944
managing high specialty drug costs.

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00:11:24,044 --> 00:11:26,605
And that includes GLP ones, which are often

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00:11:26,605 --> 00:11:29,565
specifically called out by name. So what's your

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perspective on this ongoing

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00:11:31,565 --> 00:11:33,690
cost trend and and the future of,

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00:11:34,570 --> 00:11:37,929
managing these these high cost specialty medications moving

310
00:11:37,929 --> 00:11:38,429
forward?

311
00:11:39,529 --> 00:11:41,450
Right. So if you look at the, there's

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a nephron study, which shows

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the

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areas where fully integrated PBMs make their money.

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And everybody is obsessed with talking about rebates

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or what they call retail spread, meaning they

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pay the pharmacies one thing and build their

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00:11:53,634 --> 00:11:54,535
clients another.

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But the lion's share of revenue made by

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any PBM today, 39%

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of their revenue profit is actually coming from

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specialty pharmacy.

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And that causes a pause for me as

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a health plan.

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Because now their biggest revenue driver to their

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earnings is based on the highest trend item

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for me as a health plan. And that

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does not align very well. So what you

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00:12:15,325 --> 00:12:17,485
have to do, it really two things. One

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is you want to make sure that your

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specialty arrangement is a cost plus arrangement, meaning

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that you're getting acquisition cost at the specialty

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pharmacy, plus the dispensing fee at every drug

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00:12:28,330 --> 00:12:31,050
level. Many health plans will contract across all

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00:12:31,050 --> 00:12:33,370
their specialty drugs, and there's an average and

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00:12:33,370 --> 00:12:35,210
all these games are played. And, you know,

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00:12:35,210 --> 00:12:37,230
unfortunately they get taken advantage of.

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The second piece that you really want to

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make sure you nail down on the specialty

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side,

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outside of

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the nuanced acquisition part

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I mentioned, is that you have the ability

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to do direct contracting on certain specialty drugs.

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00:12:53,960 --> 00:12:55,879
And what I mean by that is we

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went to market,

347
00:12:57,240 --> 00:12:59,019
for biosimilar Humira

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00:12:59,559 --> 00:13:01,799
and it was in a Bloomberg article where

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they showed our price of $5.25,

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00:13:04,279 --> 00:13:04,779
lowest

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00:13:05,160 --> 00:13:07,694
in the market anywhere. And why? We waited

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00:13:07,694 --> 00:13:09,294
a little bit because we knew there were

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several launching

354
00:13:11,694 --> 00:13:14,014
in mid or early to mid twenty twenty

355
00:13:14,014 --> 00:13:14,514
four,

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00:13:14,975 --> 00:13:17,875
some other health plans and the larger PBMs

357
00:13:18,095 --> 00:13:20,754
either leverage their quote unquote white labeled,

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branded

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00:13:22,254 --> 00:13:22,754
products.

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00:13:23,570 --> 00:13:25,490
And we knew that that ultimately wasn't the

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00:13:25,490 --> 00:13:27,570
best idea because you're not taking away that

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00:13:27,570 --> 00:13:30,309
motivation of I make money the more

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00:13:30,610 --> 00:13:32,850
drugs I dispense as a PBM and we

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00:13:32,850 --> 00:13:34,529
don't want that dynamic. So we went out

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00:13:34,529 --> 00:13:35,190
and contracted

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along with our partner Evio.

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And we were able to secure with Fresenius

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00:13:39,904 --> 00:13:40,404
Colby,

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00:13:41,264 --> 00:13:44,065
what's called unbranded Adacio, which is a biosimilar

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00:13:44,065 --> 00:13:46,625
for Humira, the world's most expensive drug. And

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we are at $5.25 a month, significantly

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00:13:49,184 --> 00:13:49,684
below

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00:13:50,029 --> 00:13:52,029
the big PBMs who are well over a

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00:13:52,029 --> 00:13:54,750
thousand dollars a month. So it's just fascinating

375
00:13:54,750 --> 00:13:56,350
to me. We now have one example, we're

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00:13:56,350 --> 00:13:58,190
gonna have more examples as we go into

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00:13:58,190 --> 00:14:00,669
2025, as we look at other biosimilars in

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00:14:00,669 --> 00:14:01,169
particular,

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00:14:01,470 --> 00:14:01,970
where,

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00:14:02,654 --> 00:14:04,414
this is why the costs are going up

381
00:14:04,414 --> 00:14:07,235
because the hand is still in the basket,

382
00:14:07,294 --> 00:14:08,434
whether they're manufacturing,

383
00:14:08,894 --> 00:14:09,714
white labeling,

384
00:14:10,095 --> 00:14:13,214
house branded biosimilar, whatever you call it, it's

385
00:14:13,214 --> 00:14:14,115
all a motivation

386
00:14:14,809 --> 00:14:17,209
for profit. And it's not typically in the

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00:14:17,209 --> 00:14:19,610
best interest of the health plan consumer or

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00:14:19,610 --> 00:14:22,250
our downstream employer clients, or most importantly, our

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00:14:22,250 --> 00:14:24,089
members. So we're cleaning that up as much

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00:14:24,089 --> 00:14:25,690
as we can. It's one drug at a

391
00:14:25,690 --> 00:14:27,774
time, but you have to have that flexibility

392
00:14:27,774 --> 00:14:30,014
in your contract or you can't even perform

393
00:14:30,014 --> 00:14:31,075
those those functions.

394
00:14:31,615 --> 00:14:33,375
Sure. Sure. Well, that's an amazing example you

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00:14:33,375 --> 00:14:35,535
shared there with Humira. So I appreciate you

396
00:14:35,535 --> 00:14:37,075
sharing that with us, Matt.

397
00:14:37,615 --> 00:14:39,375
Before we go, what else are we missing?

398
00:14:39,375 --> 00:14:40,975
I mean, you've got a lot of health

399
00:14:40,975 --> 00:14:43,529
plan leaders listening in right now. Any other

400
00:14:43,529 --> 00:14:45,769
final thoughts or bits of advice you wanna

401
00:14:45,769 --> 00:14:46,509
offer them?

402
00:14:48,089 --> 00:14:48,589
Definitely.

403
00:14:48,970 --> 00:14:51,529
And I I think every pharmacy director, chief

404
00:14:51,529 --> 00:14:53,629
pharmacy officer, VP of pharmacy

405
00:14:54,169 --> 00:14:56,110
out there at any size health plan,

406
00:14:56,434 --> 00:14:59,414
I hope I'm hoping is shaking their head.

407
00:14:59,475 --> 00:15:01,254
Yes. When I say this is that

408
00:15:01,714 --> 00:15:04,934
health plans need to wake up and understand

409
00:15:05,554 --> 00:15:06,695
that pharmacy

410
00:15:07,074 --> 00:15:09,794
is the future. Whether it's gene therapy, more

411
00:15:09,794 --> 00:15:10,934
specialty drugs,

412
00:15:11,399 --> 00:15:12,919
you gone are gonna be the day of

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00:15:12,919 --> 00:15:15,159
testing and surgery. We're already seeing it in

414
00:15:15,159 --> 00:15:15,899
many areas.

415
00:15:16,519 --> 00:15:18,759
And I hate to break it to everyone

416
00:15:18,759 --> 00:15:20,860
at the executive team at every health plan.

417
00:15:21,000 --> 00:15:23,019
If you don't have somebody in pharmacy,

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00:15:23,524 --> 00:15:25,524
either on your senior team or on your

419
00:15:25,524 --> 00:15:26,424
executive team,

420
00:15:26,725 --> 00:15:28,325
you don't have the right voice at the

421
00:15:28,325 --> 00:15:29,065
right level.

422
00:15:29,445 --> 00:15:32,404
And it's critical, even more critical that you

423
00:15:32,404 --> 00:15:35,764
don't have diluted data coming to leaders within

424
00:15:35,764 --> 00:15:37,590
a health plan where you don't have the

425
00:15:37,590 --> 00:15:40,710
subject matter expert talking about the business of

426
00:15:40,710 --> 00:15:42,570
pharmacy and the clinical aspects.

427
00:15:43,029 --> 00:15:45,610
And I really applaud Blue Shield for elevating

428
00:15:45,750 --> 00:15:47,049
pharmacy to where it belongs.

429
00:15:47,509 --> 00:15:48,009
Sadly,

430
00:15:48,389 --> 00:15:49,715
that's not the case in a lot of

431
00:15:49,715 --> 00:15:51,554
health plans. And they wonder why their pharmacy

432
00:15:51,554 --> 00:15:53,634
spend is out of control because they haven't

433
00:15:53,634 --> 00:15:56,134
prioritized it. So I'll get off my soapbox,

434
00:15:57,235 --> 00:15:59,634
but the answer is very obvious. It's just

435
00:15:59,634 --> 00:16:01,634
getting the attention and understanding what you need

436
00:16:01,634 --> 00:16:02,455
to do structurally,

437
00:16:02,879 --> 00:16:04,320
what you need to do from a talent

438
00:16:04,320 --> 00:16:06,720
acquisition standpoint, and what you need to do

439
00:16:06,720 --> 00:16:09,519
from a member readiness standpoint to really position

440
00:16:09,519 --> 00:16:11,620
your success in pharmacy moving forward.

441
00:16:12,320 --> 00:16:15,039
Well, it's great soapbox advice for our audience.

442
00:16:15,039 --> 00:16:16,879
So Matt, I wanna thank you for taking

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00:16:16,879 --> 00:16:18,485
the time to sit down with us and

444
00:16:18,485 --> 00:16:20,565
for sharing your insights with our listeners. We

445
00:16:20,565 --> 00:16:22,644
really appreciate it. It was a pleasure. Thanks,

446
00:16:22,644 --> 00:16:24,884
Jacob. If you'd like to listen to more

447
00:16:24,884 --> 00:16:29,304
podcasts from Becker's Healthcare, you can visit beckershospitalreview.com.