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Hello, everyone. This is Jacob Emerson with the

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Becker's Payer Issues podcast. Thrilled today to be

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joined by a special guest. Doctor Yolanda Lawson

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is the executive medical director for maternal and

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infant health at Healthcare Service Corporation.

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Doctor Lawson, thanks so much for taking the

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time to be with me on the podcast

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today.

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Thank you for having me here.

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So, Yolanda, before we dive into everything we

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wanna talk with you about, can you tell

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us a little bit more about yourself in

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terms of your health care career background

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and what it is that you do today

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at HCSC?

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Certainly. I am an OBGYN

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by by specialty.

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I've practiced almost 22 years,

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in the Texas air in the Dallas, Texas

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area.

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I even owned a,

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birth center at a physician owned birth center,

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in the state.

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I've been with HCSC now for a little

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bit. It just made 1 year,

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as the executive medical director for maternal infant

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health. And so I do many things, maternal

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and infant health, women's health,

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really working towards improving,

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outcomes for our members in the communities where

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they live.

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Fantastic.

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So, Yolanda, the first thing I wanted to

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ask you about is, as you know, HCSC

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is the umbrella company for 5 Blue Cross

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plans.

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So so what would you say are some

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of the most significant challenges that you've identified

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in improving maternal and infant health across those

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5 states that you oversee?

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And and how is HCSC addressing those

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issues through its different initiatives?

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So

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from the challenges that I see, I'll just

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start there first,

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quality.

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So quality of care and just making sure

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that folks can access quality. So when you

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think about,

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maternal morbidity or mortality,

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those rates are higher when individuals are

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delivering at facilities of lower quality

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and so access to care. And so I

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mean that whether you're talking about cost, whether

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you're talking about place, a place where folks

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have accessible to them to obtain care. And

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one of those real areas that we are

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extremely concerned about is around behavioral health care

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providers,

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insights.

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And then lastly, those social drivers. We know

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that 70 to 80% of one's health is

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attributed

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to those their social circumstances

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in the environment

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and not necessarily their health care. And so

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we're addressing that

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with our special beginnings maternal infant health initiative.

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This initiative began in Texas,

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and really it was because Texas ranked last

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for access in high quality

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prenatal and maternal care. So it started in

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Texas last year in 2023.

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I'm proud to say we were able to

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implement this program in Illinois, New Mexico

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in October of 2024.

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And so much of that is, again, when

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we talk about those social drivers, that could

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be transportation.

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It could be nutritious foods.

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It could be all of these things again

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that are drivers,

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on these gaps in care that moms and

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babies experience.

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And Yolanda, tell us a little bit more

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about this special beginnings maternal and infant health

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initiative. You just mentioned it's it's expanded into

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Illinois recently.

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What does this expansion mean? And and ultimately,

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what does this mean for members on the

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ground?

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Absolutely. So what this expansion means is

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this is more than just expanding programming.

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This is around community

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investment

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and quality.

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This is one of the first times

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we've invested

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into quality

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agnostic

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of you being a member of Blue Cross

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and Blue Shield of Illinois, for instance.

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And so we've invested into multiple clinical community

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partners,

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community based organizations.

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We have a partnership with the Illinois Perinatal

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Quality Collaborative.

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There are fatherhood initiatives, family services,

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and social supports.

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And this is across a multitude of diverse

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communities

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throughout the state,

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of Illinois. And lastly, I would add

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workforce

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identifying and, I'm certain many,

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listeners may understand that,

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when you look at maternal health care deserts

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in the US, of course, they exist in

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Illinois also. And so workforce, maternal health care

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workforce expansion was another

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component of this program. So, again, really pulling

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together

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really a comprehensive,

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multifaceted

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program

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to address all of the needs because no

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one person

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just has one issue normally

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that is attributing,

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to the gaps in care they may be

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experiencing.

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Absolutely. So it sounds like you're really helping

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to boost care quality for,

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this population beyond just your membership. It's really

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amazing to hear. Yolanda, how are how are

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you leveraging data right now and and analytics

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to identify

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disparities

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and to track outcomes within the maternal and

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infant health space? And can you give us

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an example of an of a successful innovation

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intervention

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that's been informed by some of the data

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that you're seeing?

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Certainly.

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So I personally,

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be so I am the immediate past president

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of the National Medical Association. So I traveled

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the country over the last year

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talking about

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disparities in health.

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And the one thing that I do know

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and the one thing I realize,

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you need data when you're having conversations

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with leaders of organizations

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and and and such. And so

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for us, we have,

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an initiative that was developed internally. And so

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when we approach this, I look at this,

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the things we can do internally, right, as

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an organization.

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And then what can we do externally, like

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some of the investment in community and such.

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And so internally,

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we developed a maternal data and risk reporting

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project.

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And this is using a predictive model

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whereby we can identify

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pregnancies

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sooner and earlier. And if by doing that,

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we then can intervene and provide outreach and

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provide

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resources and connection, right, to things that those

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those individuals may need. The second piece of

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that, once that predictive tool,

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then feeds into

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a risk reporting model. And there we can

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also,

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aggregate the data that we have available to

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us to ascertain one's risk, your maternal risk,

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if if you if you will. And so

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with that, we also, again, can,

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set up care coordination

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and, again, provide outreach and support

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to those members

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that may need particular things to address whatever

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their needs may be. So really excited about

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this. This just launched a few months ago,

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but we're using these predictive tools to help

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us

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help our members.

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That's amazing. Really, really cool to hear about

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the the preventative and and the risk analysis,

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that you're doing for your members, Yolanda.

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And as you're,

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traveling the country and having these conversations

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with with leaders in this space and and

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collecting the data that you were talking about,

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what are some of the innovative strategies or

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technologies

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that you've seen,

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that from your perspective are game changers

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for maternal and infant health, let's say, over

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the next 5 years. And then my my

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next follow-up question to that would be, how

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is Blue Cross preparing to integrate

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those insights into its products?

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Absolutely. So I really I really like that

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question that you asked. And so I will

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just start with perhaps the initiative,

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that just launched in Illinois and that occurred

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in Texas also. So we did,

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encompass,

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technology,

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Right? And digital vendors. These are application tools.

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And one of the things that's been so

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amazing

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around this work is looking at those outcomes

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that I'm seeing some of the outcomes come

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out from Texas.

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And so those those technology companies

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were able to use their digital applications

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to support members. For instance,

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I'm looking at the numbers of folks who

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are able to,

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obtain transportation and rides to the hospital or

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to the doctor

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through those,

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applications.

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They're able to access doula care through those

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applications,

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behavioral health care services,

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nutritionists, especially for those who may have gestational

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diabetes, right, the form of diabetes that occurs

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in pregnancy,

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food delivery, even helping them get their medicines

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from the pharmacy. So, again, there's this component

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of just this direct

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access

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to help close those gaps

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that folks may experience.

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And then secondly,

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internal

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I'll just expand a little bit more around

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the data and risk reporting project. Again, we're

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using predictive modeling.

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You know, previously,

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one could be in their 2nd trimester before

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we even recognize you were pregnant. Right? And

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so so many things could and a trajectory

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could start. And so now with this predictive

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modeling were used,

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our earliest validation, we're picking up pregnancies almost

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a month earlier.

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That allows us to provide supports and resources

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earlier to hopefully impact,

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outcomes.

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I think that as we look at this,

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AI, I think, you know, every

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industry is figuring out ways to use AI.

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I hope that we can continue to use

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these tools again to connect individuals to services,

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and care and resources that they they so

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need because we wanna see the end goal

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here is an an improvement of outcomes. In

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Texas, we've probably,

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seen over 70,000

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folks in our cohort,

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providing all kinds of services,

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health screens,

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immunizations,

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lab testing,

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prenatal care,

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referrals to mental health care providers,

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all of these things that we know are

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so important. And then lastly, I would mention

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closing those gaps around postpartum care. We know

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that about 40% of individuals

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don't get a postpartum care visit.

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But

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half of deaths,

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maternal deaths, occur in the postpartum period. So

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looking at ways that we're also we're very

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strategic and intentional

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about addressing that aspect.

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Absolutely. Well, clearly, so much important and impactful

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work going on across the enterprise under your

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leadership, Yolanda.

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But before we go, what else are we

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missing? Any other final thoughts or final bits

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of advice you wanna offer all the other

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health care leaders listening in?

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So I would just,

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as I think

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maternal health, we've all seen the headlines.

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I think recently,

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I was just reading that in Northwestern in

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Illinois, there was an increase in severe

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maternal morbidity over these last 6 years. And

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so I think that

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I just ask everyone start somewhere,

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right?

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Knowing that for me, this is fundamental to

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women's health broadly.

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And so start somewhere. I think this is

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something that everyone

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has a responsibility

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to, whether you realize that or not. But

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everyone does has a responsibility

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in making moms and all babies safe,

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in in our country. So I'm so happy

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that you had me here today to just

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share a little bit about what we are

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doing, but, also, hopefully,

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this,

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inspires others, right, to connect to the work

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in their communities. There are so many ways

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to do that. So many organizations that are

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doing this work. Just as we connected with

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community, I'm asking others to do the same.

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Well, it's a great parting message. So, doctor

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Lawson, thank you so much for taking the

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time to sit down with me and for

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sharing your insights with our listeners. We truly

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appreciate it.

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Excellent. Thank you.

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If you'd like to listen to more podcasts

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from Becker's Healthcare, you can visit beckershospitalreview.com.