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At Kindred Hospitals, we believe that treating the

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most medically complex patients isn't about a single

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victory. It's a series of small victories that

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advance our patients to their next level of

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recovery,

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increasing their hope for the best possible outcome.

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Ensuring complex patients have early access to specialized

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care and rehabilitation at Kindred Hospitals

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can help reduce costly readmissions and increase patient

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satisfaction.

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Visit Kindred managedcare.com

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for more information.

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Hello, everyone. This is Jacob Emerson with the

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Becker's Payer Issues podcast.

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Thrilled today to be joined by the 1st

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chief health equity officer at Blue Shield of

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California Promise Health Plan, Valerie Martinez.

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Valerie, thank you so much for taking the

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time to be with me on the podcast

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today.

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Absolutely. I'm so grateful for the invitation to

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be here.

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So, Valerie, before we dive into everything we

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wanna talk with you about, can you tell

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us a little bit more about yourself, your

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health care career background,

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and what it is that you're doing today

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at Blue Shield of California?

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Certainly.

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I am a native of Southern California. So

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having grown up in Los Angeles County, I've

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been afforded the opportunity to work in, I

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would say, the clinical space. I worked at

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federally qualified health centers and ambulatory care setting,

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mostly in roles of risk management, quality improvement

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at, the executive and director levels.

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And then I during this time, I just

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found my passion

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for advocating for communities in need, and I

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recognize the opportunity to move into managed care

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where my reach and the scope and the

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impact of the work that we do would

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be recognized at a greater level. And so

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I started in managed care about,

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10 years ago, and I appreciate that I

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can bring the experience having worked in the

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clinical setting, bridging that now with the managed

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care setting, and understanding what it's like for

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provider practices for patients and some of the

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challenges

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or issues with access to care, let's say,

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or to quality healthcare.

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And so I love the opportunity

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about being able to serve, in this position,

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the Medi Cal population.

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Absolutely.

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And like we mentioned in the intro, to

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our conversation today, Valerie, you're the 1st chief

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health equity officer,

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for one of the state's largest medical plans.

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Can you share with us a little bit

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about what the scope of your responsibilities

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entail and ultimately why Blue Shield decided to

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create this role?

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Yes, certainly.

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Starting first, I report to Blue Shield's Promise,

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President and Chief Health Equity Officer, Kristin Cerf.

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And I think that that is indicative of

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the level of importance of this role and

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recognizing how critical this role will be to

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meeting and exceeding some of our goals when

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it comes to ensuring that our members

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have the best opportunities to be able to

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reach their full potential.

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That said, in my role, I'm responsible for

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meeting all of the equity related regulatory requirements,

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and this is a new focus for our

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regulator in California.

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And so I'm working to lead a lot

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of cross functional work coordinating

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across the organization

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and even externally with our partners and some

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of our practices and community based organizations

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with whom we partner. And so my focus

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is mostly on regulatory,

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but we're also working to integrate health equity

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internally across some functional areas and then working

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on enhancing those relationships with our members, the

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communities we serve, our providers,

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to be able to truly listen,

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hear from them, hear about some of their

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perceived needs and challenges,

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and be able to drive programming

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that helps to bridge those gaps or those

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inequities.

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Absolutely. And I appreciate you, bringing up California's,

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really strong focus on health equity right now

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for its Medicaid program, and I I definitely

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wanna dive into that a little bit more.

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But, Valerie, before we do, I think it

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would be helpful for our audience to ask

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you,

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what your view of health equity is. How

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do you define that both personally, but also

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from the lens of Blue Shield and the

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really important population that you serve?

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Yeah, I would define equity if we just

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look at the the standard definition, right? It's

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making sure that we're affording opportunities

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so individuals can achieve their best optimal health.

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And we recognize that everybody's best optimal health

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varies per person. Right? Your your best health

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state is gonna be very different from my

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health state. So what can we do to

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remove barriers

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to improve access,

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look at cultural concordance? Are folks

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seeing a provider who's gonna best meet their

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needs and listen and be able to support

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them? And so

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to me, that's the definition, right? Everybody is

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achieving their best version of their health, and

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as a health plan, we're working to remove

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those barriers or help to improve or make

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accommodations,

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and create those custom,

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plans, if you will, to be able to

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help people get to that end state.

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Absolutely. And what would you say are some

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of the challenges you faced, Valerie, in terms

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of removing some of those barriers to access

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optimal health?

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Well, when we look at access, right, we

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recognize that there,

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there in some areas are gaps,

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to be able to have providers

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just within time and distance standards. Right? There

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there are not enough providers that exist, so

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this can lend to,

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maybe a longer wait than than we would

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hope to see.

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So just, you know, just looking at geographically,

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time distance standards lends to, inequitable

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access to care.

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But when we look at even understanding our

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populations and the needs of our communities, I

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would say that data is a challenge.

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Having that information at the ready,

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to be able to identify

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who is in need of what and when

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so we can be able to provide that

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support immediately to help bridge those gaps and

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maybe not 30, 60, 90 days after we

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after that point in time occurs. So looking

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at the data, understanding our populations, I think,

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is critical. It's gonna be critical to the

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work that we're leading in equity to be

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able to create those tailored interventions

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for the populations who are in need. Right?

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Looking at certain demographic variables, maybe it's certain

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subpopulations

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like members who speak Vietnamese. What are the

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challenges that our Vietnamese speaking members are having,

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and what can we do to help them

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again to reach that equity goal that we

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have. So for us, I think that data

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is an opportunity to be able to enhance

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the the data connections, health, equity

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data, looking at disaggregation

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of some of the demographic variables, or maybe

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it's infrastructure

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looking at connection with HIEs or health information

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exchanges to be able to get information from

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our partners and send information to our partners.

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So again, we're able to be able to

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help members at the time that they need

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it. Right? It's all about providing the right

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care at the right time.

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Absolutely. So you're really digging into the data

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to find out what your members need across

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what is a very diverse state and population

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that you serve. Any other specific innovations you

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you'd mentioned, Valerie, in terms of what's taken

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place over, let's say, the last year or

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so,

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at Blue Shield's Promise Health Plan?

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Certainly. I would say we have a a

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focus on serving our communities,

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supporting our providers,

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looking at our internal infrastructure and workforce,

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and then also working with our members directly,

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right, as we look at our quality outcomes.

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So I can give you one example. When

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we look at our community focus, we have

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community resource centers down in Los Angeles County,

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and this year marks the 5 years of

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having launched those community resource centers. And with

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these resource centers, we're able to bring support

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services into

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areas that are in vital need of support

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or even it's activity engagement education.

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So the CRCs, the Community Resource Centers, they

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offer workshops, we have fitness classes, nutrition classes,

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there's cooking classes.

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We offer CPR certification

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and first aid to our community members.

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We even bring in health screenings or assistance

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with social services and helping people fill out

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any applications

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if there's a linguistic barrier or, a literacy

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barrier as well.

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And so, we have, by the end of

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the year, we will have 14 community resource

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centers, and they're just they're amazing,

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offerings that we're able to bring the community.

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And we are seeing some some value with

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that. Right? Members are feeling better connected

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to to Blue Shield. They're getting the vital

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education, vital support services that without these community

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resource centers, they would not be able to

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have the support within the community.

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And speaking of the the community work and

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outreach that Blue Shield does, Valerie, can you

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tell us a little bit more about the

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company's mobile mammography clinics? We've heard about that,

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from your leadership in the past. We would

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love, your perspective on this and any updates

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on those clinics to date.

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Certainly.

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And first, let's just talk about that from

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an equity perspective. Blue Shield using the data.

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Right? We identified that there were areas who

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were in need of mammograms

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where as we talked about the top of

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the call,

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with the access issues. Right? Just not having

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enough providers in certain areas. So we use

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that data to identify where we can bring

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mobile mammography on the road and bring it

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to the very streets and communities that we

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serve who are in most need. And so

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we offered mobile mammogram vans, and then there

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were the units that are taken to locations.

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This was in Los Angeles County and also

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at some of our community resource centers. We

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went to shopping centers and some of our

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neighborhood clinics as well, or

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federally qualified health centers. And so each week

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before the event, we would identify members who

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were due for their mammogram screening, and then

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we would help to coordinate an appointment, and

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then we even offer transportation to bring them

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in when these on-site mammogram

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services would be available. And then we also

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stressed that the screenings were offered at no

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cost to our members. And what we found

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is that we we hosted 72 mobile clinics,

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and we were able to provide over 1300

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mammograms

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to members who would previously have very little

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access or have challenge to being able to

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complete those screenings.

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Wow. I mean, some great numbers you just

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shared. 1300 members that access to service they

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may not have been able to before. Really

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great example. So I I appreciate you sharing

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that with us, Valerie.

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Before we go, I I earlier, you had

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briefly touched on, California's work with its Medicaid

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program to try and make it a more

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equitable

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program across the state. Can you give a

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brief overview to our listeners who might not

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be familiar with the transformation that the state

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has has been undergoing,

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recently, and why it's so important for a

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role like yours to exist within one of

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the largest managed care plans?

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Yeah. The the state, our regulators, the Department

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of Health Care Services, and they've incorporated into

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their mission and vision the need to integrate

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equity. Right? Quality and equity are are they

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go hand in hand, right? We cannot have

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quality

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without equity, and that's critical

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to understand, and we're so grateful that our

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regulator acknowledges that and is now holding managed

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care plans accountable for equity essentially.

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And so what the regulator has done is

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created on our boilerplate contract. There is an

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entire section now for equity goals that we

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must achieve. One of those is managed care

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health plans actually must have NCQA

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health equity accreditation

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by the end of 2025.

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So we're moving from this is a nice

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to do, really great, we applaud you for

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doing equity. We're now moving from that philanthropic

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perspective

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into this is required and you must do

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this. And so I think that's a shift

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as we look at the regulatory landscape,

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recognizing now that we must do equity

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to be able to drive our quality scores,

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to be able to increase member satisfaction,

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or looking at some of our health outcomes

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and acknowledging that we must have health equity

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and this equity focus on our work, right?

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Driving program planning, looking at the data and

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being able to understand the needs of our

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populations

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to drive towards some of those better or

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optimal health outcomes. And so the state has

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recognized this and now it's a it's a

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requirement in California. And then also that mandated

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role, the chief health equity officer role is

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now mandated where we are required to have

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somebody at the helm who is leading this

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equity program.

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Wow. Well, it's exciting changes and clearly a

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lot of important work for you and your

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team, in the year ahead. So we we

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look forward to hearing more about it. But

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before we go, Valerie, you have the ears

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of a lot of other health plan leaders

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from around the country.

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Any other final words or or bits of

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advice you'd like to offer,

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to them?

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One bit of advice I would say is

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organizations are looking to begin to integrate equity

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or begin to apply

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whether it's this role or that equity lens

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into the work that we do, is recognizing

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that this is a huge undertaking, right? We're

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up against systemic racism and implicit bias that

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exists And so some organizations

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are ready to do this work and some

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are in, I would say the pre contemplation

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phase, right, where we're thinking about how do

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we structure this work and make it a

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critical component to what we do. And so

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it's just, I think important, I would acknowledge

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how important this work is, but how significant

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in terms of the administrative lift it is

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to get this going.

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And so I would applaud any organization that

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is choosing to center equity into their operations,

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into their program planning, into their strategic plans.

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And there are tools available,

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for organizations that are beginning to do this

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work and just recognizing that this will, this

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is a journey. This is not a one,

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I often say it's not, we don't want

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this to fizzle out. Right? It's not a

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1, 3, 5 year hot topic that's gonna

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fizzle out. This is a journey now, and

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so we're all on board to be able

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to support

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this this new idea of integrating HealthEquity into

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the day to day operations of health systems,

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health plans, even hospitals. This is kind of

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the the new charter where we're headed and

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I would suspect that we're gonna see other

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regulators across the state getting on board with

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those health equity mandates as we've seen in

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California.

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Fantastic. Well, Valerie, thank you so much for

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taking the time to be with us and

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for sharing your insights with our listeners. We

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really appreciate it.

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Thank you. Thank you, Jacob, for having me

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today.

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Absolutely. And to our listeners, if you'd like

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to listen to more podcasts from Becker's Healthcare,

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you can visit beckershospitalreview.com.