WEBVTT 1 00:00:02.080 --> 00:00:04.319 - There's a small circle of people who truly 2 00:00:04.319 --> 00:00:05.919 - understand what it takes to lead a health 3 00:00:05.919 --> 00:00:08.660 - system right now. The decisions are enormous. 4 00:00:08.960 --> 00:00:11.919 - The variables are constantly shifting, and the stakes 5 00:00:11.919 --> 00:00:14.099 - of getting a call wrong don't stay contained. 6 00:00:14.400 --> 00:00:16.824 - That's not a complaint. It's a structural reality. 7 00:00:17.204 --> 00:00:19.125 - And it's why the most effective c suite 8 00:00:19.125 --> 00:00:21.285 - leaders are deliberate about where they go to 9 00:00:21.285 --> 00:00:22.585 - pressure test their thinking. 10 00:00:22.964 --> 00:00:25.945 - Becker's fourteenth annual CEO and CFO roundtable 11 00:00:26.324 --> 00:00:28.564 - brings together more than 1,500 12 00:00:28.564 --> 00:00:29.864 - executive level attendees 13 00:00:30.239 --> 00:00:32.799 - and nearly 400 speakers for four days built 14 00:00:32.799 --> 00:00:34.739 - around growth, financial sustainability, 15 00:00:35.280 --> 00:00:38.079 - workforce strategy, and the leadership questions that don't 16 00:00:38.079 --> 00:00:39.140 - have easy answers. 17 00:00:39.679 --> 00:00:41.840 - Join us November second through the fifth in 18 00:00:41.840 --> 00:00:42.340 - Chicago. 19 00:00:42.799 --> 00:00:44.820 - For the agenda and event details, 20 00:00:45.195 --> 00:00:47.274 - visit beckershospitalreview.com 21 00:00:47.274 --> 00:00:49.115 - and click on the events tab in the 22 00:00:49.115 --> 00:00:49.935 - upper right. 23 00:00:50.875 --> 00:00:53.914 - This is Scott Becker with the Becker's Healthcare 24 00:00:53.914 --> 00:00:54.414 - Podcast. 25 00:00:55.195 --> 00:00:57.935 - Thrilled today to visit with a brilliant orthopedic 26 00:00:58.155 --> 00:00:58.655 - surgeon, 27 00:00:59.115 --> 00:01:00.495 - went to University of Wisconsin, 28 00:01:01.109 --> 00:01:03.109 - trained at Rush, also trained at University of 29 00:01:03.109 --> 00:01:03.609 - Utah, 30 00:01:04.069 --> 00:01:06.409 - and has built a great practice in Wisconsin, 31 00:01:07.189 --> 00:01:08.489 - and also an entrepreneur. 32 00:01:08.790 --> 00:01:11.269 - He's built a company called Streamed. And we'll 33 00:01:11.269 --> 00:01:13.670 - talk about both the entrepreneurial journey, the journey 34 00:01:13.670 --> 00:01:14.409 - as a surgeon. 35 00:01:14.950 --> 00:01:16.329 - We'll ask him who the brightest 36 00:01:16.885 --> 00:01:18.584 - sort of sibling is in his family, 37 00:01:19.045 --> 00:01:21.525 - about the Packers beer rivalry, and a lot 38 00:01:21.525 --> 00:01:24.004 - more. Doctor Campbell, can you take a moment 39 00:01:24.004 --> 00:01:25.924 - to introduce yourself and tell us a little 40 00:01:25.924 --> 00:01:27.944 - bit about yourself and about streams? 41 00:01:28.819 --> 00:01:31.379 - Yeah. Thank you very much, Scott. Certainly appreciate 42 00:01:31.379 --> 00:01:33.239 - the opportunity to be on today. 43 00:01:33.540 --> 00:01:35.000 - I sort of wear two hats. 44 00:01:35.379 --> 00:01:37.000 - I'm an orthopedic surgeon. 45 00:01:37.619 --> 00:01:39.619 - As you mentioned, did my residency at Rush 46 00:01:39.619 --> 00:01:41.140 - and then a fellowship in hip and knee 47 00:01:41.140 --> 00:01:43.299 - replacement at the University of Utah in Salt 48 00:01:43.299 --> 00:01:45.394 - Lake City, and now I'm back as a 49 00:01:45.394 --> 00:01:47.254 - private practice orthopedic surgeon 50 00:01:47.634 --> 00:01:49.875 - in Wisconsin where, I would say most of 51 00:01:49.875 --> 00:01:52.375 - my, orthopedic work is in the ambulatory 52 00:01:52.994 --> 00:01:55.075 - care center. We, we do a lot of 53 00:01:55.075 --> 00:01:56.694 - outpatient knee and hip replacement, 54 00:01:57.170 --> 00:01:59.170 - and so really that's, that's the type of 55 00:01:59.170 --> 00:02:01.349 - work I do. I'm president of our orthopedic 56 00:02:01.409 --> 00:02:01.909 - group 57 00:02:02.209 --> 00:02:04.469 - and, you know, certainly take that responsibility 58 00:02:04.769 --> 00:02:05.509 - very seriously. 59 00:02:06.289 --> 00:02:08.550 - In addition to that full time clinical practice, 60 00:02:08.769 --> 00:02:11.189 - you know, I'm also the CEO and, cofounder 61 00:02:11.330 --> 00:02:13.885 - of Streamed, which is our health care technology 62 00:02:14.025 --> 00:02:14.525 - application, 63 00:02:15.145 --> 00:02:16.925 - that we funded in 2016. 64 00:02:17.625 --> 00:02:20.585 - You know, Streamed itself, kinda was born out 65 00:02:20.585 --> 00:02:21.245 - of this 66 00:02:21.625 --> 00:02:24.504 - intention to help patients prepare and recover from 67 00:02:24.504 --> 00:02:27.000 - surgery in an easier way. At the time, 68 00:02:27.000 --> 00:02:29.560 - we were resident doctors and, you know, we 69 00:02:29.560 --> 00:02:32.919 - just noticed that patients were having trouble remembering 70 00:02:32.919 --> 00:02:34.759 - the right things to do as they prepared 71 00:02:34.759 --> 00:02:35.419 - and recovered. 72 00:02:35.719 --> 00:02:37.240 - And we kinda thought, you know, is there 73 00:02:37.240 --> 00:02:39.180 - a better way to get the information 74 00:02:39.925 --> 00:02:41.525 - rather than just sort of handing them a 75 00:02:41.525 --> 00:02:43.384 - set of of paper instructions? 76 00:02:44.164 --> 00:02:45.865 - And sort of in this, like, minimalistic 77 00:02:46.564 --> 00:02:48.584 - viewpoint, we said, you know, what would it 78 00:02:48.724 --> 00:02:50.724 - would it be good for patients to get 79 00:02:50.724 --> 00:02:53.205 - text messages kinda that just arrived onto their 80 00:02:53.205 --> 00:02:55.284 - phone? Now I'm talking like a traditional text 81 00:02:55.284 --> 00:02:57.200 - message that you exchange with their 82 00:02:57.580 --> 00:02:59.180 - friends, not like a message that you get 83 00:02:59.180 --> 00:03:01.980 - through downloading a portal or logging into an 84 00:03:01.980 --> 00:03:02.639 - an application. 85 00:03:03.180 --> 00:03:04.700 - And we sort of took the path of 86 00:03:04.700 --> 00:03:07.099 - least resistance moving forward because we wanted all 87 00:03:07.099 --> 00:03:09.419 - patients, no matter their background, to have access 88 00:03:09.419 --> 00:03:10.319 - to that information. 89 00:03:10.694 --> 00:03:13.435 - And so, really, that that idea was formalized 90 00:03:13.495 --> 00:03:15.735 - into our company, Streamed. And, you know, we've 91 00:03:15.735 --> 00:03:17.754 - sort of pulled the technology levers 92 00:03:18.135 --> 00:03:18.875 - that existed, 93 00:03:19.575 --> 00:03:22.295 - throughout the inception ten years ago till now 94 00:03:22.295 --> 00:03:24.375 - to to create what what the product is 95 00:03:24.375 --> 00:03:24.875 - today. 96 00:03:26.280 --> 00:03:28.040 - And and take a moment as to how 97 00:03:28.040 --> 00:03:31.000 - do you break down your time between being 98 00:03:31.000 --> 00:03:33.639 - a practical orthopedic physician with a great, great 99 00:03:33.639 --> 00:03:34.139 - practice 100 00:03:34.680 --> 00:03:36.139 - and also being an entrepreneur. 101 00:03:36.680 --> 00:03:37.659 - And is that, 102 00:03:37.995 --> 00:03:40.655 - you know, accretive to your life balance versus 103 00:03:40.715 --> 00:03:42.794 - not? Or does it help you sort of 104 00:03:42.794 --> 00:03:44.335 - stay energized and excited? 105 00:03:44.794 --> 00:03:46.974 - Talk about both how you manage both 106 00:03:47.275 --> 00:03:47.775 - and 107 00:03:48.395 --> 00:03:49.855 - how it keeps you fresh 108 00:03:50.235 --> 00:03:53.055 - versus burnt doing a couple different things. 109 00:03:53.780 --> 00:03:55.620 - Yeah. I think that they complement each other 110 00:03:55.620 --> 00:03:56.340 - quite well. 111 00:03:56.659 --> 00:03:58.199 - Certainly, they're busy weeks, 112 00:03:58.659 --> 00:04:00.680 - where you kinda fit it in. Of course, 113 00:04:00.900 --> 00:04:03.699 - clinical care is typically per performed, you know, 114 00:04:03.699 --> 00:04:05.800 - I I don't know, seven till 04:30. 115 00:04:06.259 --> 00:04:07.719 - And then there's just opportunities 116 00:04:08.415 --> 00:04:11.455 - either throughout the day, mornings, late nights, weekends, 117 00:04:11.455 --> 00:04:13.854 - where you can kinda augment that with with 118 00:04:13.854 --> 00:04:16.654 - my responsibilities with with Stream. And and so 119 00:04:16.654 --> 00:04:18.995 - I think it's a nice balance. One certainly 120 00:04:19.055 --> 00:04:21.610 - helps and leverages off the other. Being a 121 00:04:21.610 --> 00:04:23.610 - surgeon, you get the perspective of, like, what 122 00:04:23.610 --> 00:04:25.209 - it is to to live and work in 123 00:04:25.209 --> 00:04:27.529 - in clinical medicine and and what the real 124 00:04:27.529 --> 00:04:29.870 - challenges are, and it's it's not this hyperbole 125 00:04:29.930 --> 00:04:31.689 - of, like, what what would a physician want. 126 00:04:31.689 --> 00:04:33.209 - We actually know what they want. We know 127 00:04:33.209 --> 00:04:35.354 - what the clinics want. They want a well 128 00:04:35.354 --> 00:04:37.514 - functioning clinic with least amount of overhead, and 129 00:04:37.514 --> 00:04:39.035 - I think that that carries through to all 130 00:04:39.035 --> 00:04:41.995 - systems. And so we take that that lens 131 00:04:41.995 --> 00:04:44.074 - of which we see clinical medicine and we 132 00:04:44.074 --> 00:04:45.834 - apply it to Streamed. And then Streamed is 133 00:04:45.834 --> 00:04:47.854 - just really a collection of features 134 00:04:48.250 --> 00:04:51.129 - that help physicians and patients kinda meet meet 135 00:04:51.129 --> 00:04:53.930 - the mission of of getting through, getting through 136 00:04:53.930 --> 00:04:55.069 - a surgical journey, 137 00:04:55.529 --> 00:04:57.069 - in the best possible way. 138 00:04:58.089 --> 00:04:59.850 - Thank you. And let me ask you this 139 00:04:59.850 --> 00:05:00.350 - question. 140 00:05:01.415 --> 00:05:02.074 - So many 141 00:05:02.775 --> 00:05:03.275 - surgeons, 142 00:05:03.814 --> 00:05:04.314 - orthopods, 143 00:05:06.134 --> 00:05:06.634 - physicians 144 00:05:07.254 --> 00:05:09.115 - have this entrepreneurial bent. 145 00:05:09.814 --> 00:05:11.495 - Give us a couple of the lessons that 146 00:05:11.495 --> 00:05:12.235 - you've learned 147 00:05:12.855 --> 00:05:15.750 - in in both being an orthopedic surgeon, but 148 00:05:15.750 --> 00:05:17.289 - also in this entrepreneurial 149 00:05:17.589 --> 00:05:18.089 - journey. 150 00:05:18.470 --> 00:05:21.289 - A couple thoughts, couple lessons from that perspective. 151 00:05:22.389 --> 00:05:23.529 - Well, I think traditionally, 152 00:05:24.069 --> 00:05:27.269 - maybe some health care innovations on the digital 153 00:05:27.269 --> 00:05:28.810 - side have come through 154 00:05:29.294 --> 00:05:31.854 - either mandates that are pushed down from from 155 00:05:31.854 --> 00:05:33.235 - the government or, 156 00:05:33.694 --> 00:05:36.175 - ways to increase revenue or or or some 157 00:05:36.175 --> 00:05:38.435 - other kind of level. And I think physicians 158 00:05:39.055 --> 00:05:41.954 - themselves are are are in great positions 159 00:05:42.550 --> 00:05:45.290 - to tackle problems that affect the themselves 160 00:05:45.910 --> 00:05:47.770 - and then, rightfully so, 161 00:05:48.230 --> 00:05:49.830 - affect the system at large. So I think 162 00:05:49.830 --> 00:05:52.410 - physicians are in a great spot to leverage 163 00:05:52.470 --> 00:05:55.270 - their unique experience to work on some of 164 00:05:55.270 --> 00:05:58.090 - these technical solutions and probably put forth 165 00:05:58.444 --> 00:05:59.985 - the best in class solution 166 00:06:00.524 --> 00:06:03.004 - because of of just that experience, that training, 167 00:06:03.004 --> 00:06:05.245 - and then, you know, ultimately being the the 168 00:06:05.324 --> 00:06:07.964 - solely responsible for how a patient does as 169 00:06:07.964 --> 00:06:09.824 - as they go through some of these procedures. 170 00:06:10.365 --> 00:06:11.024 - I think 171 00:06:11.520 --> 00:06:14.160 - advice would be anyone who's interested, you know, 172 00:06:14.160 --> 00:06:16.720 - just get started. Identify a problem that that 173 00:06:16.720 --> 00:06:18.879 - truly is something that affects you. It affects 174 00:06:18.879 --> 00:06:21.279 - you on an everyday basis and then make 175 00:06:21.279 --> 00:06:23.920 - small iterative changes kinda every day. And I 176 00:06:23.920 --> 00:06:26.235 - think ultimately, you know, just like anything that 177 00:06:26.235 --> 00:06:28.235 - we do, you gotta start somewhere. And if 178 00:06:28.235 --> 00:06:29.995 - you and if you sort of apply these, 179 00:06:29.995 --> 00:06:33.035 - like, you know, small iterative processes over time, 180 00:06:33.035 --> 00:06:34.955 - it it can create something, you know, really 181 00:06:34.955 --> 00:06:35.935 - of value and, 182 00:06:36.634 --> 00:06:38.235 - don't get caught up by the sense that 183 00:06:38.235 --> 00:06:40.014 - it's too big of a mountain to climb, 184 00:06:40.310 --> 00:06:42.710 - because I think that the gratification that comes 185 00:06:42.710 --> 00:06:44.790 - out of working something you're really interested in 186 00:06:44.790 --> 00:06:45.290 - solving 187 00:06:45.750 --> 00:06:46.810 - is worth it. 188 00:06:47.509 --> 00:06:49.750 - And, doctor Campbell, let me ask you this 189 00:06:49.750 --> 00:06:50.250 - question, 190 00:06:50.629 --> 00:06:52.150 - and you don't have to answer this if 191 00:06:52.150 --> 00:06:54.230 - you're not comfortable with it. Okay? Let me 192 00:06:54.230 --> 00:06:55.210 - know if you're ready. 193 00:06:55.904 --> 00:06:56.805 - I'm ready. 194 00:06:57.425 --> 00:06:59.504 - Alright. So here here's the deal. I know 195 00:06:59.504 --> 00:07:02.064 - that your parents raised, at least I know 196 00:07:02.064 --> 00:07:05.764 - of, a brilliant lawyer and a brilliant doctor. 197 00:07:06.544 --> 00:07:07.845 - The lawyer, of course, 198 00:07:08.300 --> 00:07:10.639 - is a lawyer helps to hold democracy 199 00:07:11.019 --> 00:07:11.519 - together. 200 00:07:12.540 --> 00:07:15.019 - Do your parents ever think, oh my god, 201 00:07:15.019 --> 00:07:16.959 - we're so proud we raised a lawyer 202 00:07:17.500 --> 00:07:19.660 - and all our son does is fix knees 203 00:07:19.660 --> 00:07:22.399 - and hips while she's holding democracy together. 204 00:07:22.834 --> 00:07:24.694 - Is that ever a challenging situation 205 00:07:25.235 --> 00:07:25.975 - in the household 206 00:07:26.595 --> 00:07:29.235 - that she is, you know, so important to 207 00:07:29.235 --> 00:07:29.735 - democracy 208 00:07:30.595 --> 00:07:31.654 - and you're an orthopedic 209 00:07:32.035 --> 00:07:33.875 - surgeon? You know, is that hard? Is that 210 00:07:33.955 --> 00:07:35.154 - or how does that work out in the 211 00:07:35.154 --> 00:07:35.654 - family? 212 00:07:36.120 --> 00:07:37.720 - Yeah. I think, I think we have some 213 00:07:37.720 --> 00:07:41.639 - very interesting discussions and, the, the the acumen 214 00:07:41.639 --> 00:07:43.899 - that Alyssa has in terms of her ability 215 00:07:43.959 --> 00:07:44.279 - to, 216 00:07:45.000 --> 00:07:46.540 - maintain a positional argument, 217 00:07:47.080 --> 00:07:49.639 - and and maintain maintain a a viewpoint, I 218 00:07:49.639 --> 00:07:52.194 - think, is extremely strong, and I think, that 219 00:07:52.194 --> 00:07:53.735 - that carries a lot of value. 220 00:07:54.435 --> 00:07:57.074 - I I definitely think we know who made 221 00:07:57.074 --> 00:07:59.875 - the intelligent choice of of becoming a, you 222 00:07:59.875 --> 00:08:01.894 - know, sort of a a significantly 223 00:08:02.435 --> 00:08:03.254 - more successful 224 00:08:03.954 --> 00:08:05.574 - attorney than maybe her 225 00:08:05.920 --> 00:08:08.400 - carpentry brother. But, you know, I try to 226 00:08:08.400 --> 00:08:09.520 - hold my own, and, 227 00:08:10.080 --> 00:08:12.240 - my my parents are very receptive to each 228 00:08:12.240 --> 00:08:14.960 - of us kinda continuing to pursue the things 229 00:08:14.960 --> 00:08:16.639 - that are that are interesting to us. But 230 00:08:16.639 --> 00:08:18.400 - but there's no doubt about it. There's much 231 00:08:18.400 --> 00:08:19.860 - more intellectual prowess 232 00:08:20.345 --> 00:08:22.425 - in in in the work that Alyssa does 233 00:08:22.425 --> 00:08:24.604 - versus, you know, I'm I'm kinda this, 234 00:08:25.064 --> 00:08:27.544 - a carpenter for for knee and hips. Yes. 235 00:08:27.544 --> 00:08:28.685 - That's absolutely right. 236 00:08:29.225 --> 00:08:31.324 - We we we don't want you to downplay 237 00:08:31.384 --> 00:08:32.985 - what you do at all. We just didn't 238 00:08:32.985 --> 00:08:34.845 - know if it was challenging in the family. 239 00:08:35.029 --> 00:08:37.029 - But let me ask this question. She raves 240 00:08:37.029 --> 00:08:40.230 - about you. Was she always a nice sister 241 00:08:40.230 --> 00:08:42.230 - or was she tough on you younger? Who's 242 00:08:42.230 --> 00:08:43.610 - the older? Who's younger? 243 00:08:43.910 --> 00:08:46.070 - And and what was that like? Would was 244 00:08:46.070 --> 00:08:46.889 - she argumentative? 245 00:08:47.350 --> 00:08:49.049 - Did that lead her to become a lawyer? 246 00:08:49.225 --> 00:08:51.384 - Or were you guys always pretty close? Because 247 00:08:51.384 --> 00:08:53.865 - she raves about you. Do you rave about 248 00:08:53.865 --> 00:08:55.784 - her equally, or are you a tougher older 249 00:08:55.784 --> 00:08:58.664 - brother or younger brother? Yeah. So we're, we're 250 00:08:58.664 --> 00:09:00.904 - eighteen months apart. I'm the older brother, so 251 00:09:00.904 --> 00:09:03.370 - we're close in age. I think growing up, 252 00:09:03.370 --> 00:09:05.529 - we had a really good relationship. Our parents, 253 00:09:05.850 --> 00:09:07.210 - really instilled that type of, 254 00:09:08.330 --> 00:09:10.669 - sort of value in us. You know, certainly, 255 00:09:11.450 --> 00:09:14.169 - just being, eighteen months older, she's always been 256 00:09:14.169 --> 00:09:16.830 - a very smart person. Went into kindergarten probably, 257 00:09:16.889 --> 00:09:19.424 - you know, a a grade earlier than than 258 00:09:19.424 --> 00:09:21.044 - than maybe her birth date, 259 00:09:21.345 --> 00:09:23.184 - would suggest. And so she's just been one 260 00:09:23.184 --> 00:09:25.024 - year behind me, which meant that, you know, 261 00:09:25.024 --> 00:09:26.485 - we did high school together. 262 00:09:26.945 --> 00:09:29.024 - We both went to Madison for undergrad, and 263 00:09:29.024 --> 00:09:30.884 - so she was there just a year later. 264 00:09:31.259 --> 00:09:33.580 - And, you know, there there there were times 265 00:09:33.580 --> 00:09:35.019 - where it's like, you know, don't tell me 266 00:09:35.019 --> 00:09:36.620 - what to do, those sorts of things. And 267 00:09:36.620 --> 00:09:38.300 - I I think that's totally normal. And I 268 00:09:38.300 --> 00:09:39.980 - think it did set her up for such 269 00:09:39.980 --> 00:09:42.139 - a successful career as an attorney because she 270 00:09:42.139 --> 00:09:44.485 - was really standing up for herself, which which 271 00:09:44.485 --> 00:09:45.845 - I encourage her to do. But, 272 00:09:46.404 --> 00:09:48.804 - yeah, she's she's fantastic. I'm I'm so happy 273 00:09:48.804 --> 00:09:50.404 - she says those things about me. I I 274 00:09:50.404 --> 00:09:52.325 - say the same things about her. You know, 275 00:09:52.325 --> 00:09:55.365 - our family vacations are still including her and, 276 00:09:55.605 --> 00:09:57.579 - we, you know, we all get together, I 277 00:09:57.579 --> 00:10:00.000 - would say, at least monthly, if not faster, 278 00:10:00.620 --> 00:10:03.019 - or or more more quickly than that. So 279 00:10:03.019 --> 00:10:04.860 - it it's just been great. I mean, she's 280 00:10:04.860 --> 00:10:06.779 - just done so well for herself at at 281 00:10:06.779 --> 00:10:09.339 - your firm, and and it's just it's just 282 00:10:09.339 --> 00:10:09.839 - great. 283 00:10:10.404 --> 00:10:12.644 - That's fantastic. Let me bring you back to 284 00:10:12.644 --> 00:10:15.044 - Orthopedics for a moment. One of the most 285 00:10:15.044 --> 00:10:16.825 - interesting things that you're watching Orthopedics, 286 00:10:17.365 --> 00:10:19.284 - one of the most interesting trends, and and 287 00:10:19.284 --> 00:10:20.884 - what are you most focused on and excited 288 00:10:20.884 --> 00:10:21.705 - about currently 289 00:10:22.325 --> 00:10:25.450 - as you balance both practice and entrepreneurial efforts? 290 00:10:25.669 --> 00:10:27.669 - Where are you most focused and excited? And 291 00:10:27.669 --> 00:10:29.129 - what trends are you watching in orthopedics? 292 00:10:30.149 --> 00:10:32.549 - I mean, I I I definitely have a 293 00:10:32.549 --> 00:10:35.190 - a focus on anything AI related in medicine 294 00:10:35.190 --> 00:10:37.769 - and orthopedics. So I'll file things like, 295 00:10:38.424 --> 00:10:40.664 - AI scribes in the clinical setting. I'll look 296 00:10:40.664 --> 00:10:42.904 - at AI in revenue cycle management. I'll look 297 00:10:42.904 --> 00:10:44.824 - at AI in in just the operating room 298 00:10:44.824 --> 00:10:47.084 - and what's available to us for for technologies. 299 00:10:47.625 --> 00:10:49.464 - So those are things I'm always I'm always 300 00:10:49.464 --> 00:10:51.944 - interested in. You know, on the on the 301 00:10:51.944 --> 00:10:54.909 - orthopedic side, you know, certainly I get energized 302 00:10:54.970 --> 00:10:57.529 - about anything clinical, but, you know, you have 303 00:10:57.529 --> 00:10:59.929 - to wear this this this business owner hat 304 00:10:59.929 --> 00:11:02.269 - as well. And so I'm following things like 305 00:11:02.649 --> 00:11:03.870 - site neutral payments, 306 00:11:04.330 --> 00:11:05.710 - the push towards outpatient 307 00:11:06.384 --> 00:11:09.184 - orthopedic care, specifically knee and hip replacement and 308 00:11:09.184 --> 00:11:10.485 - and redos or revisions, 309 00:11:10.865 --> 00:11:12.084 - and then also just 310 00:11:12.384 --> 00:11:13.125 - the reimbursement 311 00:11:13.745 --> 00:11:16.144 - cycle that's in place. There's obviously been this 312 00:11:16.144 --> 00:11:19.264 - migration of physicians out of private practice towards 313 00:11:19.264 --> 00:11:21.330 - hospital employment. I think we're at a little 314 00:11:21.330 --> 00:11:23.250 - bit of a turnaround where there are there 315 00:11:23.250 --> 00:11:26.370 - are opportunities to move physicians back to to 316 00:11:26.370 --> 00:11:28.450 - private practice if it's if it's set up 317 00:11:28.450 --> 00:11:30.389 - in a in a good way. And so 318 00:11:30.529 --> 00:11:31.970 - those are kind of the things that I'm 319 00:11:31.970 --> 00:11:33.110 - just naturally, 320 00:11:33.649 --> 00:11:36.345 - interested in following as, as I kinda wear 321 00:11:36.345 --> 00:11:38.684 - these two hats both as an orthopedic surgeon 322 00:11:38.904 --> 00:11:41.465 - and then, the the the CEO of a 323 00:11:41.465 --> 00:11:43.245 - of a health care technology company. 324 00:11:44.105 --> 00:11:47.065 - Kevin, I'm gonna ask you a few thirty 325 00:11:47.065 --> 00:11:48.879 - to forty second questions, and and I just 326 00:11:48.879 --> 00:11:50.799 - wanna get your responses to each of these 327 00:11:50.799 --> 00:11:51.699 - if that's okay. 328 00:11:52.320 --> 00:11:54.639 - Yeah. Okay. So so first, I'm gonna ask 329 00:11:54.639 --> 00:11:55.139 - you 330 00:11:56.000 --> 00:11:59.059 - any sort of thoughts or insights on either 331 00:11:59.120 --> 00:12:01.940 - Charles Busch, Joseph, or Greg Shannon? 332 00:12:02.399 --> 00:12:03.699 - Any thoughts there? 333 00:12:04.664 --> 00:12:06.904 - Well, what immediately comes to mind is doctor 334 00:12:06.904 --> 00:12:09.225 - Bush Joseph has had a great career. He's 335 00:12:09.225 --> 00:12:10.764 - achieved, you know, the penultimate, 336 00:12:11.384 --> 00:12:13.804 - accomplishments as just an orthopedic surgeon. 337 00:12:14.585 --> 00:12:17.644 - He's done everything in in the the surgical 338 00:12:17.705 --> 00:12:19.565 - sports medicine practice, becoming 339 00:12:20.049 --> 00:12:22.690 - a president of all the prestigious organizations, including 340 00:12:22.690 --> 00:12:26.129 - being managing partner at Midwest Orthopedics for, you 341 00:12:26.129 --> 00:12:28.049 - know, his tenure, at least ten years there, 342 00:12:28.049 --> 00:12:29.970 - and he's just done a fantastic job. And 343 00:12:29.970 --> 00:12:32.210 - and and and Rush would not be what 344 00:12:32.210 --> 00:12:34.790 - it is today without him and the orthopedics 345 00:12:35.009 --> 00:12:35.509 - division. 346 00:12:35.985 --> 00:12:38.225 - Greg Shannon is equally powerful just in a 347 00:12:38.225 --> 00:12:40.784 - different way. He's a Michigan grad, did a 348 00:12:40.784 --> 00:12:42.085 - fantastic job there, 349 00:12:42.625 --> 00:12:45.825 - followed his wife, Monica, out to her first 350 00:12:45.825 --> 00:12:48.544 - job in, San Francisco where he got his 351 00:12:48.544 --> 00:12:51.759 - MBA from Stanford Business School. He's extremely well 352 00:12:51.759 --> 00:12:54.320 - connected. He does his own independent consulting now 353 00:12:54.320 --> 00:12:55.759 - and just does a lot of great things 354 00:12:55.759 --> 00:12:58.720 - for early to mid stage companies, and he 355 00:12:58.720 --> 00:13:01.519 - he and he and, doctor Busch Joseph are 356 00:13:01.519 --> 00:13:03.279 - kinda developing a little bit of a one 357 00:13:03.279 --> 00:13:05.654 - two punch, and, I I I wish they've 358 00:13:05.654 --> 00:13:06.934 - done a lot of great things for me 359 00:13:06.934 --> 00:13:09.495 - individually and for our company, Streamed, and and 360 00:13:09.495 --> 00:13:10.934 - I think that they'll just do great things 361 00:13:10.934 --> 00:13:11.754 - together too. 362 00:13:12.375 --> 00:13:14.475 - Both brilliant and really good people. 363 00:13:15.014 --> 00:13:17.355 - Couldn't agree more. Next question. 364 00:13:17.990 --> 00:13:20.549 - I take it growing up in Wisconsin. One, 365 00:13:20.549 --> 00:13:22.549 - I'm disappointed to hear you say nice things 366 00:13:22.629 --> 00:13:24.950 - such nice things about the University of Michigan, 367 00:13:24.950 --> 00:13:27.190 - but it's okay. But but growing up in 368 00:13:27.190 --> 00:13:27.690 - Wisconsin, 369 00:13:29.029 --> 00:13:32.009 - Green Bay Packer fan, there there's two things. 370 00:13:32.534 --> 00:13:34.934 - Packers versus beers this year, and I've heard 371 00:13:34.934 --> 00:13:37.174 - this phrase from Wisconsin people, and I don't 372 00:13:37.174 --> 00:13:38.154 - know what it means. 373 00:13:38.534 --> 00:13:40.454 - It it was something that they used to 374 00:13:40.454 --> 00:13:42.214 - call a fib, and I didn't know what 375 00:13:42.214 --> 00:13:43.975 - a fib was. I I was wondering if 376 00:13:43.975 --> 00:13:45.115 - you had any insight 377 00:13:45.799 --> 00:13:48.620 - on Packers beers this year and this phrase 378 00:13:48.679 --> 00:13:51.000 - fib, which I can't quite make make out 379 00:13:51.000 --> 00:13:53.240 - what that means when Wisconsin people call Illinois 380 00:13:53.240 --> 00:13:54.059 - people fibs. 381 00:13:55.079 --> 00:13:57.799 - Yeah. I mean, the the the Packers bears 382 00:13:57.799 --> 00:14:00.699 - rivalry is something that has always been, 383 00:14:01.225 --> 00:14:02.365 - interesting to follow. 384 00:14:02.745 --> 00:14:06.184 - Recently, it's become so intense that it's it's 385 00:14:06.184 --> 00:14:08.825 - it's almost a little bit uncomfortable watching them 386 00:14:08.825 --> 00:14:10.524 - play each other, but obviously, 387 00:14:11.065 --> 00:14:12.745 - you know, green and yellow all the way. 388 00:14:12.745 --> 00:14:14.779 - And, and so we just gotta make sure 389 00:14:14.779 --> 00:14:17.179 - that my my kids stay aligned. We're we 390 00:14:17.179 --> 00:14:19.019 - live in Green Bay, and and so the 391 00:14:19.019 --> 00:14:21.179 - the kids and everybody were at training camp 392 00:14:21.179 --> 00:14:23.340 - yesterday. And and, I mean, what the Packers 393 00:14:23.340 --> 00:14:25.659 - have done for our organization, our community has 394 00:14:25.659 --> 00:14:26.399 - been outstanding, 395 00:14:27.085 --> 00:14:28.684 - way more than I think the the Bears 396 00:14:28.684 --> 00:14:31.024 - have done potentially on the ground. But Titletown 397 00:14:31.085 --> 00:14:32.544 - District has been fantastic, 398 00:14:33.004 --> 00:14:33.325 - and, 399 00:14:33.965 --> 00:14:35.985 - I'm really proud of of of the Packers. 400 00:14:36.524 --> 00:14:38.924 - I I've never heard, the word fib. I 401 00:14:38.924 --> 00:14:40.845 - don't know what you're what you're alluding to 402 00:14:40.845 --> 00:14:43.029 - there. You you you may have to, you 403 00:14:43.029 --> 00:14:44.709 - know, get on get it online and and 404 00:14:44.709 --> 00:14:46.389 - Google it, but I I've never heard that 405 00:14:46.389 --> 00:14:46.889 - term. 406 00:14:47.909 --> 00:14:49.829 - Fair enough. Fair enough. Do you, do you 407 00:14:49.829 --> 00:14:51.589 - live in Green Bay itself or De Pere, 408 00:14:51.589 --> 00:14:53.350 - or where do people live in Green Bay? 409 00:14:53.350 --> 00:14:54.809 - Yeah. You know, 410 00:14:55.269 --> 00:14:57.595 - Green Bay has changed over time. We do 411 00:14:57.595 --> 00:14:58.995 - live in Green Bay. We live in a 412 00:14:58.995 --> 00:15:02.315 - a neighborhood called Allouais, a historically progressive neighborhood, 413 00:15:02.315 --> 00:15:04.875 - and, that's their kinda tagline. And and and 414 00:15:04.875 --> 00:15:06.794 - we love it. We have a great, support 415 00:15:06.794 --> 00:15:08.475 - system, a lot of great neighbors with young 416 00:15:08.475 --> 00:15:08.975 - families. 417 00:15:09.279 --> 00:15:11.200 - And so, it's been great for us. De 418 00:15:11.200 --> 00:15:13.200 - Pere, right alongside Green Bay, 419 00:15:13.679 --> 00:15:14.179 - equally, 420 00:15:15.279 --> 00:15:15.779 - enjoyable. 421 00:15:16.080 --> 00:15:17.440 - I think there's a lot of great things 422 00:15:17.440 --> 00:15:19.360 - about about De Pere too, and and we're 423 00:15:19.360 --> 00:15:21.360 - we're we we share our border with De 424 00:15:21.360 --> 00:15:23.615 - Pere. So our family likes to spend time 425 00:15:23.615 --> 00:15:25.294 - here. We're water skiers. We'll get out on 426 00:15:25.294 --> 00:15:27.694 - the Fox River and and slalom, and then, 427 00:15:27.694 --> 00:15:30.095 - you know, Door County is just about an 428 00:15:30.095 --> 00:15:31.934 - hour from us, and that's where we grew 429 00:15:31.934 --> 00:15:34.014 - up, Alyssa and I, in Sturgeon Bay. And 430 00:15:34.014 --> 00:15:36.095 - we go we go up to, Door County 431 00:15:36.095 --> 00:15:38.190 - each the weekends that we can to recreate 432 00:15:38.190 --> 00:15:40.429 - up there, whether that's camping or sailing. We're 433 00:15:40.429 --> 00:15:42.110 - big we're big sailors, and so, 434 00:15:42.509 --> 00:15:43.809 - that that's what we do. 435 00:15:44.589 --> 00:15:46.750 - Green Bay is actually a fantastic town. I 436 00:15:46.750 --> 00:15:48.509 - spent so much time up there. It almost 437 00:15:48.509 --> 00:15:50.610 - should be like it's like an unsung jewel 438 00:15:50.945 --> 00:15:53.445 - in our country. It's a wonderful, wonderful community 439 00:15:53.504 --> 00:15:54.245 - in town. 440 00:15:54.784 --> 00:15:57.264 - Doctor Campbell, what a pleasure to visit with 441 00:15:57.264 --> 00:16:00.084 - you. Amazing what you've done with Streamed. Congratulations. 442 00:16:00.384 --> 00:16:02.404 - Amazing what you've done with an orthopedic practice. 443 00:16:02.625 --> 00:16:05.105 - People regard you really, really highly as an 444 00:16:05.105 --> 00:16:06.245 - orthopedic surgeon 445 00:16:06.629 --> 00:16:08.389 - and and just as well as an entrepreneur. 446 00:16:08.389 --> 00:16:11.029 - So congratulations on your success, and thank you 447 00:16:11.029 --> 00:16:12.309 - so much for taking the time with us 448 00:16:12.309 --> 00:16:13.769 - on the Beckers HealthCare podcast. 449 00:16:14.230 --> 00:16:15.670 - Yeah. My pleasure. And thank you to you 450 00:16:15.670 --> 00:16:17.910 - for all you're doing. You're a strong advocate 451 00:16:17.910 --> 00:16:20.549 - for for the health care system, and, thanks 452 00:16:20.549 --> 00:16:21.529 - for having me.