WEBVTT

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- There's a small circle of people who truly

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- understand what it takes to lead a health

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- system right now. The decisions are enormous.

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- The variables are constantly shifting, and the stakes

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- of getting a call wrong don't stay contained.

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- That's not a complaint. It's a structural reality.

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- And it's why the most effective c suite

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- leaders are deliberate about where they go to

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- pressure test their thinking.

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- Becker's fourteenth annual CEO and CFO roundtable

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- brings together more than 1,500

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- executive level attendees

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- and nearly 400 speakers for four days built

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- around growth, financial sustainability,

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- workforce strategy, and the leadership questions that don't

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- have easy answers.

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- Join us November second through the fifth in

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- Chicago.

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- For the agenda and event details,

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- visit beckershospitalreview.com

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- and click on the events tab in the

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- upper right.

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- This is Laura Dierda with the Becker's Healthcare

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- podcast.

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- I'm thrilled today to be joined by Cody

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- Walker, president of Baptist Health Medical Center in

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- North Little Rock. Cody, it's a pleasure to

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- have you on the podcast today. Pleasure to

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- be here, Laura. Thanks so much for having

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- me. Absolutely. Now I'm excited for our conversation.

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- I know we'll catch up a bit on

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- some of the things that you're doing at

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- the hospital and then, you know, looking to,

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- how you're thinking about the future. But before

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- we dive in, can you tell us just

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- a little bit more about yourself and Baptist

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- Health Medical Center?

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- Sure.

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- My name is Cody Walker, president of Baptist

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- Health Medical Center here in North Little Rock,

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- Arkansas.

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- Baptist Health is a 14 hospital

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- system here exclusively in the state, and

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- I've been in this role as president of

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- our North Little Rock campus,

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- which is about a 225

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- bed facility for the last four years.

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- Been with Baptist Health for the last six

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- years and, you know, find myself busy. It

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- seems like busier, each and every day

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- with all that's going on,

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- but, proud to be with you today and

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- and to talk a little bit about what

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- we're working on and what we're looking forward

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- to.

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- That's great to hear. And, you know, I

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- think to get us started off, can you

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- give us just a little state of the

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- union of,

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- the hospital and and what has gone well

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- through this year so far as well as

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- what you're focused on for 2026?

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- Sure. I, you know, I I think as

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- as I,

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- ponder on that question,

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- sometimes it's,

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- what's going well is also some of what

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- we're struggling with. And what I mean by

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- that is is, you know, health care is,

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- as I can imagine, many would resonate around

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- the country today is as challenging as it's

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- ever been and probably the easiest as it's

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- ever going to be, it seems.

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- But, you know, I think for what has

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- been going well

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- for for the for our hospital in specific

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- is we've been able to make access for

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- patients,

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- new access, and and and grow in our

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- our, ability to care for our community through

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- new efficiencies, and we've we've been able to

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- go from really a middle of the pack

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- player in throughput and efficiency and link to

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- stay to a top decile performer,

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- through some of the rigors

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- processes and and and group work that we've

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- put into play

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- recently that's really made an impact, I think,

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- on access to care.

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- So,

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- but but at the same degree,

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- you know, the demands for our services are

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- higher than they've ever been. And, I think

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- what, you know, what seems to be going

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- well is also

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- dovetailed and with some cautious optimism,

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- about,

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- you know, the demand for our services and

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- and I, you know, with with all that's

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- happening on the national and federal front,

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- around,

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- you know, the cost of of health care

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- and people dropping off of

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- and the ACA subsidy

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- based plans and and the pending Medicaid work

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- requirements, you know,

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- as as good as it's been for us

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- to

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- make access

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- for patients in our hospitals,

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- I think the waves keep coming. And,

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- unfortunately, I think that that beginning to look

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- more like self pay and charity pay

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- cases,

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- to which, you know, as a nonprofit health

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- system, we will continue to step up for

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- our community, but it it certainly makes it

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- a challenge.

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- Something else I think that's been going well

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- for us, Laura, is,

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- our focus on guest experience,

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- consumer

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- consumer experience at large and and trying

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- to to in our own ways as a

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- hospital make that as best as we possibly

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- can.

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- We've tried

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- a new partnership

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- with

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- a a texting platform

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- that's being utilized in the the Marriott and

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- Hilton

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- resorts around texting with our our guests and

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- and when they're on the inpatient setting,

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- not necessarily about their hospital lab values or

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- that an x-ray has been ordered, but more

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- so about the the needs that we can

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- address

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- that they typically are more interested in in

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- talking to us about, but oftentimes have to

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- use a call light just to speak with

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- our staff.

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- We've we've been working through over the last

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- several months ways to make texting available for

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- operational needs or hospitality like needs in our

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- hospital,

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- And I've gotten some really good and encouraging

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- feedback, some really strong engagement, and,

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- some good feedback from our our our patients

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- and even the support individuals that that come

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- alongside and and care for the patient, you

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- know as as a spouse or a loved

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- one that

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- that can inform us about how the care

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- is going while they're here with us. So

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- we really enjoyed that and and plan to

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- to really hit the gas on that moving

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- forward and improving our guest experience. We've seen

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- some positive results so far. So those are

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- some of the things that I'd say are

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- are going well for us.

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- Well, that's great to hear. And, you know,

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- so interesting to think about that patient experience

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- and texting platform too. I I'm curious,

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- you know, what does it take to set

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- up something like that? And, you know, anything

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- you've been surprised by going through that process

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- as you've kind of been thinking through more

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- of the hospitality mindset versus the traditional

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- health care, provider to patient relationship?

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- Yeah. It's, it's been a codevelopment process for

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- us with this

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- with this company and and, you know, you

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- always hear about, you know, buy, build,

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- partner and and for us, this is one

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- of those that we we felt like we

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- needed to partner with an industry leader outside

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- the health care sector to to begin laying

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- the structure and groundwork to to try something

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- new inside

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- of health care. And and so we we're

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- really learning

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- a lot along the way. I mean, it's

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- it's kind of the

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- building the plane and flying it at the

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- same time concept.

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- And so we've we piloted it on,

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- three of our units so far and and,

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- we've been at it for about ninety days

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- now and are seeing

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- seeing those,

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- reap the benefits through the what our patients

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- are telling us. But

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- so far it's been a bit manual, Laura.

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- You know, not to

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- make it overly complicated

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- to start, you know, it's it's kind of

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- like one of those things where we

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- we wanna build a good process and then

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- begin to automate it

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- or or, you know, integrate it. And so

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- I think what we're trying to do right

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- now is is learn the process,

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- learn what works and what doesn't, and then

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- begin to build those integrations to to scale.

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- So we're we're really probably going a mile

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- deep in in the solution today,

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- and and learning what what kinks,

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- are are in the inherent process that we're,

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- I think, you know, frankly, kinda building from

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- from scratch.

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- And and so I think that, we will

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- get to those integrations here shortly, but we

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- really wanna make sure that we're we have

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- a crisp process before we, you know, accelerated

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- it and automate it. What I think there's

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- a lot of potential for for some of

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- this to be,

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- you know, auto or or agentic

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- AI responded,

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- because what we're finding is a lot of

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- the questions are are, as you would imagine,

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- are are categorized and routine, frequent questions that

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- we can probably create a lot of, you

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- know, automation around and then white glove the

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- rest of them, to help help guests get,

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- what they're looking for, the answers they need,

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- or the services that that we can help

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- them with.

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- That makes a ton of sense. You know,

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- it sounds like a really smart way to

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- begin using the technology, figuring out what's gonna

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- work best, and then,

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- leveraging for more efficiencies in in the larger

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- scale rollout too.

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- So that's super interesting.

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- And, you know, I'm curious. Obviously, a lot

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- of, great opportunities and interesting things going on

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- right now, but what are some of the

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- headwinds as well that you're keeping an eye

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- on and preparing for? I know you mentioned

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- a little bit about some of the different,

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- you know,

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- payer challenges and and and things happening with

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- the ACA plan drop offs and whatnot. So

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- how are you thinking about those as well

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- as any other headwinds,

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- as you prepare for the future?

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- Yeah. We we've seen,

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- like, I know many of my colleagues around

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- the country, we've seen

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- a pretty alarming

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- drop off in the in the exchange products,

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- because of that cost. And so we're we're

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- watching that really closely. But

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- we also know that,

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- the Medicaid work requirements for our state, soft

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- launch this month,

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- well, actually, July 1, they they did a

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- soft launch and will go into effect 01/01/2027.

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- And this isn't our first round,

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- of that in 2018. We we our state

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- did something similar and it,

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- it became a challenge,

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- because,

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- a lot a lot of people fell out

267
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- of coverage and so we expect that to

268
00:09:17.225 --> 00:09:19.644
- happen, you know, to some degree again,

269
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- and and I know for the right reasons,

270
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- but also it it affects,

271
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- you know, our how how we do our

272
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- business. And so we're we're watching that really

273
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- closely and and,

274
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- continuing to try to make efficiencies along the

275
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- way,

276
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- because we know what our ER boarding looks

277
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- like today or or the demand for our

278
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- services is only going to increase

279
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- as people

280
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- don't seek care routinely and and come in

281
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- more emergently, so we're we're watching that very

282
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- close.

283
00:09:47.355 --> 00:09:50.235
- You know, working with our our local hospital

284
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- association in partnership with the National Hospital Association

285
00:09:53.754 --> 00:09:54.154
- around,

286
00:09:55.089 --> 00:09:55.830
- the three forty

287
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- b discussion,

288
00:09:57.970 --> 00:09:59.269
- on Capitol Hill and,

289
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- and even some of what CMS has proposed

290
00:10:02.210 --> 00:10:04.129
- around side neutral payments, and,

291
00:10:04.610 --> 00:10:06.450
- we're we're watching that really close. I think

292
00:10:06.450 --> 00:10:09.055
- those are, you know, headwinds we've all been

293
00:10:09.434 --> 00:10:11.695
- talking about for a while now that,

294
00:10:12.075 --> 00:10:13.774
- you know, could be very disruptive

295
00:10:14.315 --> 00:10:16.634
- in in how we conduct business every day

296
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- and and provide care for the the communities

297
00:10:18.555 --> 00:10:19.855
- that we serve. And so,

298
00:10:20.235 --> 00:10:21.934
- those are some of the things that we,

299
00:10:22.340 --> 00:10:24.340
- you know, are not unique to our market

300
00:10:24.340 --> 00:10:27.540
- per se, but, certainly something that would cause

301
00:10:27.540 --> 00:10:29.299
- us to to have to pivot in a

302
00:10:29.299 --> 00:10:31.480
- variety of ways to to continue to provide

303
00:10:31.540 --> 00:10:33.700
- high level care to to those in our

304
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- market. So

305
00:10:34.865 --> 00:10:36.225
- that that's what I'd say, Laura, is that

306
00:10:36.225 --> 00:10:36.884
- we're watching.

307
00:10:37.584 --> 00:10:39.284
- Very you know, health care is very,

308
00:10:39.745 --> 00:10:42.225
- it's just as disruptive as ever. And,

309
00:10:43.184 --> 00:10:44.644
- there's there's some things that

310
00:10:45.664 --> 00:10:47.664
- are coming at us, or at least being

311
00:10:47.664 --> 00:10:49.264
- being discussed at a level that I think,

312
00:10:50.039 --> 00:10:51.659
- could cause a a lot of disruption.

313
00:10:52.600 --> 00:10:54.360
- That makes a ton of sense. And, you

314
00:10:54.360 --> 00:10:55.339
- know, I can imagine,

315
00:10:56.440 --> 00:10:58.600
- a a lot having having to balance a

316
00:10:58.600 --> 00:11:00.279
- lot when you're looking at, you know, what

317
00:11:00.279 --> 00:11:02.440
- you need to prepare for, for next year

318
00:11:02.440 --> 00:11:04.424
- and and some of these trends continue. And

319
00:11:04.504 --> 00:11:06.424
- just fascinating to hear about the Medicaid work

320
00:11:06.424 --> 00:11:08.504
- requirements too. I mean, you know, is there

321
00:11:08.504 --> 00:11:11.065
- anything that you're preparing to do differently as,

322
00:11:11.464 --> 00:11:13.565
- the the those continue,

323
00:11:14.105 --> 00:11:16.825
- as compared to 2018? Or, I guess, what

324
00:11:16.825 --> 00:11:18.044
- lessons did you learn

325
00:11:18.759 --> 00:11:21.019
- that would be helpful for other hospital executives

326
00:11:21.240 --> 00:11:22.379
- to know and think about?

327
00:11:23.319 --> 00:11:24.440
- Yeah. I mean, I think,

328
00:11:25.720 --> 00:11:27.959
- that's a good question. I I don't have

329
00:11:27.959 --> 00:11:29.799
- the best answer for you other than, you

330
00:11:29.799 --> 00:11:31.659
- know, we have to continue to be

331
00:11:32.115 --> 00:11:32.615
- efficient

332
00:11:32.995 --> 00:11:35.394
- and manage and steward the resources that we

333
00:11:35.394 --> 00:11:38.034
- have now more than ever, you know, looking

334
00:11:38.034 --> 00:11:39.014
- at ways that

335
00:11:39.634 --> 00:11:41.654
- to reduce waste within our systems,

336
00:11:42.595 --> 00:11:45.394
- because, you know, providing access to care is

337
00:11:45.394 --> 00:11:47.254
- not an option. It's never it's never

338
00:11:48.070 --> 00:11:50.709
- been something that we'd even entertain. It's just

339
00:11:50.709 --> 00:11:51.190
- that,

340
00:11:51.990 --> 00:11:53.589
- these are realities we have to deal with

341
00:11:53.589 --> 00:11:54.089
- and,

342
00:11:54.709 --> 00:11:55.209
- be

343
00:11:55.669 --> 00:11:58.309
- be flexible and willing to to pivot to

344
00:11:58.309 --> 00:12:00.629
- make those adjustments to continue to do what

345
00:12:00.629 --> 00:12:02.490
- we've been doing for over a hundred years.

346
00:12:02.975 --> 00:12:05.075
- Yeah. I do think we have

347
00:12:05.615 --> 00:12:08.355
- been having conversations with our state legislature

348
00:12:08.735 --> 00:12:09.235
- around

349
00:12:09.774 --> 00:12:11.795
- ways to promote fairness and

350
00:12:12.575 --> 00:12:14.595
- preserve the rural hospitals

351
00:12:15.295 --> 00:12:17.129
- in our our state as well. I mean,

352
00:12:17.129 --> 00:12:19.450
- we're all under threat for that around the

353
00:12:19.450 --> 00:12:21.450
- country and I think for us, you know,

354
00:12:21.450 --> 00:12:24.330
- we in Arkansas get paid 50 out of

355
00:12:24.330 --> 00:12:27.450
- 50 on federal and CMS reimbursement and we

356
00:12:27.450 --> 00:12:29.725
- also get paid 50 out of 50 on

357
00:12:29.725 --> 00:12:32.365
- commercial reimbursement. So, you know, as a state,

358
00:12:32.365 --> 00:12:34.205
- we're at the bottom of the barrel on

359
00:12:34.205 --> 00:12:35.585
- reimbursement, but yet

360
00:12:36.285 --> 00:12:39.424
- cost is, you know, on par with bordering

361
00:12:39.485 --> 00:12:39.985
- states.

362
00:12:40.845 --> 00:12:43.565
- You know, the expenses for supplies, we don't

363
00:12:43.565 --> 00:12:46.039
- get a break on because of our reimbursement

364
00:12:46.100 --> 00:12:47.480
- structure in our state. So,

365
00:12:47.940 --> 00:12:49.940
- you know, ways to promote fairness for the

366
00:12:50.019 --> 00:12:51.639
- for who we care for,

367
00:12:52.580 --> 00:12:55.639
- across state lines like in Texas or Louisiana

368
00:12:55.779 --> 00:12:57.940
- or Tennessee. I mean, we still provide care

369
00:12:57.940 --> 00:13:00.375
- for for patients all around our state beyond

370
00:13:00.375 --> 00:13:02.455
- and yet we get paid on a on

371
00:13:02.455 --> 00:13:04.295
- a totally different scale. And so how do

372
00:13:04.295 --> 00:13:06.535
- how do we communicate that message to, you

373
00:13:06.535 --> 00:13:08.934
- know, promote fairness when the you know, it

374
00:13:08.934 --> 00:13:09.654
- seems like,

375
00:13:10.134 --> 00:13:12.539
- so much is changing around us to, you

376
00:13:12.539 --> 00:13:14.720
- know, make sure we're reimbursed on a

377
00:13:15.259 --> 00:13:17.580
- similar scale as those that,

378
00:13:18.379 --> 00:13:20.559
- you know, we share borders with, but then,

379
00:13:20.700 --> 00:13:22.940
- you know, ways that we can preserve the

380
00:13:22.940 --> 00:13:25.664
- the rural hospitals that provide such, you know,

381
00:13:25.664 --> 00:13:27.504
- life sustaining care to the communities they serve

382
00:13:27.504 --> 00:13:29.264
- along the way. And so I think those

383
00:13:29.264 --> 00:13:30.644
- are the messages that we,

384
00:13:31.345 --> 00:13:33.745
- would share with others, but also just promote

385
00:13:33.745 --> 00:13:36.384
- with them that as as the rules, you

386
00:13:36.384 --> 00:13:38.884
- know, continue to be reviewed and,

387
00:13:39.740 --> 00:13:42.139
- debated, I I think we have to continue

388
00:13:42.139 --> 00:13:44.460
- to focus on what we can here locally

389
00:13:44.460 --> 00:13:46.159
- around stewarding our our resources,

390
00:13:46.860 --> 00:13:47.360
- managing

391
00:13:47.820 --> 00:13:48.480
- high efficiencies,

392
00:13:48.940 --> 00:13:49.419
- and,

393
00:13:49.899 --> 00:13:50.799
- but then also

394
00:13:51.339 --> 00:13:53.839
- discussing more on the the lobby front around,

395
00:13:54.644 --> 00:13:56.644
- ways that we can preserve this in the

396
00:13:56.644 --> 00:13:59.304
- long run too, because it's it's as challenging

397
00:13:59.365 --> 00:14:00.985
- as ever and and,

398
00:14:01.445 --> 00:14:03.865
- we need our our communities and our our

399
00:14:04.164 --> 00:14:05.384
- legislator to,

400
00:14:06.004 --> 00:14:06.804
- to help us,

401
00:14:07.605 --> 00:14:09.304
- keep doing what we do so well.

402
00:14:10.330 --> 00:14:12.250
- Got it. That's so helpful to understand and,

403
00:14:12.250 --> 00:14:13.870
- you know, I know it's a constant,

404
00:14:14.649 --> 00:14:15.149
- constant

405
00:14:15.529 --> 00:14:17.929
- moving target in some ways, but it seems

406
00:14:17.929 --> 00:14:20.009
- like it makes so much sense to have

407
00:14:20.009 --> 00:14:22.830
- those, kind of local ties and and certainly

408
00:14:23.184 --> 00:14:25.925
- connected with the legislators too, as they're making,

409
00:14:26.384 --> 00:14:29.425
- different policies and updates. So I appreciate, your

410
00:14:29.425 --> 00:14:32.144
- thoughtful and candid response here. Now I wanted

411
00:14:32.144 --> 00:14:34.065
- to ask you about growth too. Where do

412
00:14:34.065 --> 00:14:35.585
- you see some of the best opportunities to

413
00:14:35.585 --> 00:14:37.024
- grow in the next two to three years

414
00:14:37.024 --> 00:14:37.684
- or so?

415
00:14:38.420 --> 00:14:40.500
- You know, we've seen a lot of disruption

416
00:14:40.500 --> 00:14:41.000
- in,

417
00:14:41.700 --> 00:14:43.779
- health care in the last, you know, year

418
00:14:43.779 --> 00:14:45.540
- or two, and it seems like every six

419
00:14:45.540 --> 00:14:46.040
- months

420
00:14:46.660 --> 00:14:49.700
- that new insurance or new, disruptions are are

421
00:14:49.700 --> 00:14:50.200
- affecting,

422
00:14:50.740 --> 00:14:52.500
- the ways that we strategically plan for the

423
00:14:52.500 --> 00:14:54.475
- next two to three years. But I I

424
00:14:54.475 --> 00:14:57.434
- think for our health system, we have always

425
00:14:57.434 --> 00:14:59.754
- prided ourselves on providing some of the highest

426
00:14:59.754 --> 00:15:02.254
- end specialties and the highest level of care

427
00:15:02.315 --> 00:15:04.394
- in and around our region, you know, being

428
00:15:04.394 --> 00:15:05.455
- the first to do

429
00:15:06.394 --> 00:15:08.610
- a a variety of, you know, tertiary

430
00:15:09.070 --> 00:15:11.970
- service lines or or treatments here. I think

431
00:15:12.269 --> 00:15:14.049
- that focus hasn't changed.

432
00:15:14.590 --> 00:15:15.649
- As much as we

433
00:15:16.029 --> 00:15:18.750
- will continue to focus on value based care

434
00:15:18.750 --> 00:15:21.629
- and population health and and access to primary

435
00:15:21.629 --> 00:15:22.129
- care,

436
00:15:22.705 --> 00:15:24.865
- and ways to be convenient to our consumers,

437
00:15:24.865 --> 00:15:27.424
- we we have to continue to be focusing

438
00:15:27.424 --> 00:15:29.605
- on the things that only we can do

439
00:15:29.664 --> 00:15:30.784
- in the ways that we can do it.

440
00:15:30.784 --> 00:15:31.524
- And so,

441
00:15:31.904 --> 00:15:33.904
- over the next two to three years, and

442
00:15:33.904 --> 00:15:36.225
- really even beyond, you know, we'll we'll remain

443
00:15:36.225 --> 00:15:36.945
- focused in on,

444
00:15:37.809 --> 00:15:39.029
- critical care and

445
00:15:39.570 --> 00:15:40.629
- high level specialties

446
00:15:40.930 --> 00:15:42.629
- like spine surgery and

447
00:15:42.930 --> 00:15:44.470
- neurosurgery, heart surgery,

448
00:15:45.170 --> 00:15:46.710
- you know, behavioral health,

449
00:15:47.730 --> 00:15:48.710
- women's health,

450
00:15:49.330 --> 00:15:49.830
- vascular,

451
00:15:50.450 --> 00:15:52.290
- those things that, you know, have built our

452
00:15:52.290 --> 00:15:54.345
- brand and have built whom we are known

453
00:15:54.345 --> 00:15:56.684
- for in the community, we have to continue

454
00:15:56.745 --> 00:15:59.245
- to be excellent at that. And that sometimes

455
00:15:59.465 --> 00:16:01.384
- means recruiting, you know, the best and the

456
00:16:01.384 --> 00:16:04.365
- brightest, sometimes that means, providing the

457
00:16:05.144 --> 00:16:07.884
- the level of technology and robotics minimally invasive

458
00:16:08.319 --> 00:16:10.559
- surgery with good outcomes that that only we

459
00:16:10.559 --> 00:16:11.220
- can provide,

460
00:16:11.759 --> 00:16:13.299
- all while continuing to

461
00:16:13.759 --> 00:16:15.679
- meet our consumers where they are along their

462
00:16:15.679 --> 00:16:16.899
- health journey and promoting,

463
00:16:17.360 --> 00:16:18.019
- you know,

464
00:16:18.480 --> 00:16:20.980
- well care instead of sick care too. So

465
00:16:21.355 --> 00:16:21.855
- that's

466
00:16:22.235 --> 00:16:23.995
- for us what we've we've got our sights

467
00:16:23.995 --> 00:16:24.495
- on,

468
00:16:24.875 --> 00:16:27.455
- all while continuing to promote access,

469
00:16:27.995 --> 00:16:30.075
- in and around our entire state. You know,

470
00:16:30.075 --> 00:16:31.615
- Baptist Health was built on

471
00:16:32.154 --> 00:16:34.975
- extending health care, not only just for urban

472
00:16:35.480 --> 00:16:36.199
- centers, but,

473
00:16:36.919 --> 00:16:37.819
- in in metropolitan

474
00:16:38.120 --> 00:16:40.699
- areas, but to to extend our tentacles into,

475
00:16:41.559 --> 00:16:43.899
- rural Arkansas to to make a difference,

476
00:16:44.440 --> 00:16:46.600
- because they deserve the same level of care

477
00:16:46.600 --> 00:16:48.299
- as as any one of us. And so

478
00:16:48.394 --> 00:16:49.595
- we have to be efficient. We have to

479
00:16:49.595 --> 00:16:52.394
- level load patients across all of our our,

480
00:16:52.715 --> 00:16:55.355
- access points and making sure that we're consistent

481
00:16:55.355 --> 00:16:58.075
- across our whole enterprise. So opportunity for us

482
00:16:58.075 --> 00:17:00.075
- is is doubling down a high end specialty,

483
00:17:00.075 --> 00:17:00.975
- but but also

484
00:17:01.355 --> 00:17:02.335
- making access,

485
00:17:03.209 --> 00:17:05.470
- as easy as it's ever been.

486
00:17:06.169 --> 00:17:07.609
- That makes a ton of sense. And I

487
00:17:07.609 --> 00:17:09.929
- know that access question is something that so

488
00:17:09.929 --> 00:17:10.669
- many organizations

489
00:17:10.970 --> 00:17:13.529
- and hospitals and systems across the country are

490
00:17:13.529 --> 00:17:15.865
- looking at and thinking about. And so to

491
00:17:15.865 --> 00:17:17.144
- understand how you're,

492
00:17:18.184 --> 00:17:20.345
- planning around it and and really seeing access,

493
00:17:20.345 --> 00:17:20.845
- especially

494
00:17:21.384 --> 00:17:23.544
- reaching further into some of the rural areas

495
00:17:23.544 --> 00:17:25.384
- too is just fascinating to hear. I know

496
00:17:25.384 --> 00:17:28.105
- it's, you know, never easy to to plan

497
00:17:28.105 --> 00:17:30.105
- through some of that expansion and access points,

498
00:17:30.105 --> 00:17:32.640
- but so critical for the larger and and

499
00:17:32.640 --> 00:17:34.019
- broader market there.

500
00:17:34.480 --> 00:17:36.559
- Before we wrap up, I wanted to ask

501
00:17:36.559 --> 00:17:37.059
- you,

502
00:17:37.839 --> 00:17:40.319
- about leadership as well. Who do you admire

503
00:17:40.319 --> 00:17:42.319
- as a leader from really any industry and

504
00:17:42.319 --> 00:17:42.819
- why?

505
00:17:43.454 --> 00:17:44.894
- That's a great question. You know, a lot

506
00:17:44.894 --> 00:17:46.815
- of people come to mind. I mean, personal

507
00:17:46.815 --> 00:17:47.315
- mentors,

508
00:17:48.575 --> 00:17:50.335
- first. But, you know, if I I have

509
00:17:50.335 --> 00:17:50.835
- to

510
00:17:51.375 --> 00:17:53.615
- in answer that, I think in light of,

511
00:17:53.934 --> 00:17:56.970
- where we are in, you know, our February,

512
00:17:57.029 --> 00:17:58.730
- you know, birthday as a country,

513
00:17:59.190 --> 00:18:00.409
- I've recently been

514
00:18:00.710 --> 00:18:03.269
- reading on and studying a lot about our

515
00:18:03.269 --> 00:18:05.529
- founding fathers, and I've I've just been,

516
00:18:06.069 --> 00:18:08.169
- I think in a renewed way,

517
00:18:08.714 --> 00:18:10.494
- so impressed and inspired by

518
00:18:11.115 --> 00:18:11.934
- George Washington.

519
00:18:13.755 --> 00:18:14.255
- He's

520
00:18:14.634 --> 00:18:16.894
- what he went through and the resilience and

521
00:18:16.954 --> 00:18:18.815
- really the opposition a lot of times.

522
00:18:19.275 --> 00:18:21.275
- To be remembered as such a, you know,

523
00:18:21.275 --> 00:18:23.134
- incredible pillar of our our

524
00:18:23.500 --> 00:18:26.079
- country, I it wasn't easy for him

525
00:18:26.380 --> 00:18:27.599
- in so many respects,

526
00:18:28.619 --> 00:18:31.019
- and and so I I appreciate his resilience

527
00:18:31.019 --> 00:18:31.679
- and fortitude

528
00:18:32.059 --> 00:18:33.579
- and so many of the things that he

529
00:18:33.579 --> 00:18:36.380
- did that, you know, his leadership qualities I

530
00:18:36.380 --> 00:18:37.279
- I wanna emulate

531
00:18:38.285 --> 00:18:40.045
- in in forging a path and staying true

532
00:18:40.045 --> 00:18:40.865
- to a purpose,

533
00:18:41.325 --> 00:18:43.505
- and a mission, and and to me that's

534
00:18:43.565 --> 00:18:45.565
- awe inspiring. But but I think in today's

535
00:18:45.565 --> 00:18:47.325
- world, if I was to answer that question

536
00:18:47.325 --> 00:18:49.825
- about who who in in our current

537
00:18:50.230 --> 00:18:52.569
- day and age is somebody that inspires me.

538
00:18:52.710 --> 00:18:54.569
- I I think across all the health sectors,

539
00:18:55.190 --> 00:18:56.869
- but I also think outside of health care

540
00:18:56.869 --> 00:18:58.069
- and and,

541
00:18:58.710 --> 00:18:59.369
- you know,

542
00:19:00.149 --> 00:19:02.630
- I'll I'll this may be, you know, kind

543
00:19:02.630 --> 00:19:04.875
- of a curve ball, but I I've truly

544
00:19:04.875 --> 00:19:06.095
- through some of our

545
00:19:06.634 --> 00:19:10.555
- reinventing of ourselves and change culture been very

546
00:19:10.555 --> 00:19:11.775
- inspired by

547
00:19:12.234 --> 00:19:14.955
- a biography I I read recently from Walter

548
00:19:14.955 --> 00:19:17.134
- Isaacson about Elon Musk. And,

549
00:19:17.490 --> 00:19:19.650
- you know, there's there's so many things that,

550
00:19:19.970 --> 00:19:22.869
- you can discuss there, but, really, his

551
00:19:23.250 --> 00:19:25.430
- the way he addresses change process,

552
00:19:26.609 --> 00:19:28.549
- is to me a pretty radical,

553
00:19:29.170 --> 00:19:30.529
- view of it. I mean, challenging

554
00:19:31.244 --> 00:19:32.704
- it's a five step process,

555
00:19:33.085 --> 00:19:34.625
- and it's challenging the norm.

556
00:19:35.325 --> 00:19:38.444
- It's deleting any steps that are unnecessary. It's

557
00:19:38.444 --> 00:19:41.105
- simplifying the process down to its bare minimum.

558
00:19:41.964 --> 00:19:44.845
- It's accelerating that process and then automating it,

559
00:19:44.845 --> 00:19:48.220
- and he's he's applied that through all of

560
00:19:48.220 --> 00:19:50.299
- his companies and, you know, you it's hard

561
00:19:50.299 --> 00:19:52.460
- to argue the outcomes of that. You know,

562
00:19:52.460 --> 00:19:55.019
- the style and and some of the other

563
00:19:55.019 --> 00:19:57.019
- things that come along with it, you know,

564
00:19:57.019 --> 00:19:58.779
- are could be argued as well, but I

565
00:19:58.779 --> 00:20:01.359
- think I've just been inspired by that.

566
00:20:01.744 --> 00:20:04.005
- In health care, we have so many requirements

567
00:20:04.065 --> 00:20:06.225
- and so many regulations, and and many are

568
00:20:06.225 --> 00:20:08.865
- there for the right purposes. But oftentimes, we

569
00:20:08.865 --> 00:20:10.945
- make it harder on ourselves to do the

570
00:20:10.945 --> 00:20:13.345
- things we try to do because, you know,

571
00:20:13.345 --> 00:20:15.630
- we we say that's just why we've always

572
00:20:15.630 --> 00:20:17.570
- done it. But, you know, I think

573
00:20:17.950 --> 00:20:20.830
- that that biography has has really flipped my

574
00:20:20.830 --> 00:20:23.230
- thinking on its head and helped me to

575
00:20:23.230 --> 00:20:23.730
- understand

576
00:20:24.190 --> 00:20:25.330
- that we we can,

577
00:20:26.430 --> 00:20:29.549
- challenge ourselves and challenge our historical processes to

578
00:20:29.549 --> 00:20:31.365
- make it easier on our patients and be

579
00:20:31.365 --> 00:20:33.204
- the best versions of ourselves while trying to

580
00:20:33.204 --> 00:20:33.704
- be

581
00:20:34.164 --> 00:20:36.964
- cost efficient and time efficient to provide value

582
00:20:36.964 --> 00:20:38.724
- back to all of our consumers, whether it's

583
00:20:38.724 --> 00:20:40.265
- physicians or staff or

584
00:20:40.565 --> 00:20:42.404
- or our our patients and their guests. And

585
00:20:42.404 --> 00:20:44.244
- and so I think that's been very inspiring

586
00:20:44.244 --> 00:20:45.605
- to me, and I've tried to emulate that

587
00:20:45.605 --> 00:20:47.750
- in in the ways I look at decisions

588
00:20:47.809 --> 00:20:50.470
- today. So, that's how I'd answer it, Laura.

589
00:20:51.250 --> 00:20:52.609
- No. I I love that. And I I

590
00:20:52.609 --> 00:20:54.230
- think that focus on efficiency

591
00:20:54.529 --> 00:20:55.350
- and serving

592
00:20:55.809 --> 00:20:58.450
- your, patient community and just really understanding what

593
00:20:58.450 --> 00:21:00.549
- it means in order to think differently

594
00:21:00.850 --> 00:21:01.350
- and,

595
00:21:01.825 --> 00:21:04.384
- improve results, makes a big difference. So I

596
00:21:04.384 --> 00:21:05.365
- appreciate that.

597
00:21:05.825 --> 00:21:07.265
- Thank you so much, Cody, for your time

598
00:21:07.265 --> 00:21:08.625
- today. This has been a lot of fun

599
00:21:08.625 --> 00:21:10.705
- and and just really catching up and learning

600
00:21:10.705 --> 00:21:12.705
- about how you're thinking about the future. And

601
00:21:12.705 --> 00:21:14.589
- I know we'll be talking more about that

602
00:21:14.589 --> 00:21:16.990
- at the CEO CFO roundtable in November while

603
00:21:16.990 --> 00:21:18.990
- you'll be speaking on a panel and really

604
00:21:18.990 --> 00:21:20.509
- digging further into a lot of these themes.

605
00:21:20.509 --> 00:21:22.369
- So I'm looking forward to that as well.

606
00:21:22.835 --> 00:21:24.355
- Yeah. Thanks again for having me on the

607
00:21:24.355 --> 00:21:26.515
- podcast today. I appreciated the conversation. I agree.

608
00:21:26.515 --> 00:21:28.115
- It's been a lot of fun. I look

609
00:21:28.115 --> 00:21:29.955
- forward to connecting with others in Chicago in

610
00:21:29.955 --> 00:21:31.335
- November. Thank you so much.