1 00:00:00,000 --> 00:00:02,319 Hi, everyone. This is Lucas Voss with Becker's 2 00:00:02,319 --> 00:00:04,000 Healthcare. Thanks so much for tuning in to 3 00:00:04,000 --> 00:00:06,719 the Becker's Healthcare podcast series. Very excited for 4 00:00:06,719 --> 00:00:08,880 this topic today. Very relevant in today's day 5 00:00:08,880 --> 00:00:11,139 and age. Beyond the does practical 6 00:00:11,519 --> 00:00:14,080 AI for medical device management. And joining me 7 00:00:14,080 --> 00:00:16,255 for today's discussion, so excited to have him, 8 00:00:16,315 --> 00:00:19,274 Steve Martin, chief technology officer at TriMedx. Steve, 9 00:00:19,274 --> 00:00:20,475 thanks so much for being here today. It's 10 00:00:20,475 --> 00:00:21,454 great to have you. 11 00:00:21,755 --> 00:00:23,595 Happy to be here. Thanks for having me. 12 00:00:23,595 --> 00:00:26,234 Absolutely. For our audience that might not know 13 00:00:26,234 --> 00:00:27,994 you, could you just introduce yourself and just 14 00:00:27,994 --> 00:00:29,195 share a little bit about your work in 15 00:00:29,195 --> 00:00:32,159 health care? Yeah. You bet. So, Stephen Martin, 16 00:00:32,460 --> 00:00:35,739 chief technology officer at Traimetics, but, a long 17 00:00:35,739 --> 00:00:37,359 time in in in tech. 18 00:00:37,739 --> 00:00:39,259 I won't bore you with with with all 19 00:00:39,259 --> 00:00:41,500 the details, but, I really started my career 20 00:00:41,500 --> 00:00:43,575 at the early days of Netscape. So going 21 00:00:43,575 --> 00:00:45,015 back to the, you know, the early days 22 00:00:45,015 --> 00:00:46,875 of the browser or the commercial Internet, 23 00:00:47,335 --> 00:00:49,515 I was at Microsoft for fifteen years, 24 00:00:50,054 --> 00:00:52,855 ran the, the Azure business as, as well 25 00:00:52,855 --> 00:00:53,995 as a few other things, 26 00:00:55,015 --> 00:00:57,255 and then, went to was at GE for 27 00:00:57,255 --> 00:00:59,229 a while before getting into health care. I 28 00:00:59,310 --> 00:01:01,070 in my late days at Microsoft, you know, 29 00:01:01,070 --> 00:01:02,829 I I had a really good piece of 30 00:01:02,829 --> 00:01:04,049 advice from a mentor. 31 00:01:04,670 --> 00:01:07,489 They said, in reality, there's only three industries 32 00:01:07,549 --> 00:01:09,890 on the planet that matter for the survival 33 00:01:10,030 --> 00:01:10,849 of the species. 34 00:01:11,229 --> 00:01:14,405 There's water, there's energy, and there's health care. 35 00:01:14,405 --> 00:01:16,165 And at that moment, I I kinda took 36 00:01:16,165 --> 00:01:17,685 the pledge to say I'm gonna spend the 37 00:01:17,685 --> 00:01:19,204 rest of my career in one of those 38 00:01:19,204 --> 00:01:21,204 three areas, and the last five years has 39 00:01:21,204 --> 00:01:23,305 been exclusively in in health care. 40 00:01:23,765 --> 00:01:25,605 I worked at Change Healthcare before. I was 41 00:01:25,605 --> 00:01:26,745 at, UnitedHealth, 42 00:01:27,829 --> 00:01:30,569 ran big portions of, of of of Optum's 43 00:01:30,789 --> 00:01:31,689 IT infrastructure. 44 00:01:32,469 --> 00:01:34,469 But the thing that people probably know the 45 00:01:34,469 --> 00:01:36,390 most about me was I was the person 46 00:01:36,390 --> 00:01:37,450 that ran the, 47 00:01:37,909 --> 00:01:38,649 the recovery 48 00:01:38,950 --> 00:01:42,465 after the Change Healthcare cyber attack at United 49 00:01:42,465 --> 00:01:43,204 and devoted, 50 00:01:44,064 --> 00:01:45,444 about a year of my life, 51 00:01:45,905 --> 00:01:48,004 to just getting things back, 52 00:01:48,704 --> 00:01:51,424 up and running after after the cyber attack, 53 00:01:51,825 --> 00:01:53,665 and then helping learn as much as we 54 00:01:53,665 --> 00:01:55,284 could from that and sharing with the industry. 55 00:01:55,950 --> 00:01:57,549 Yeah. I'm so excited to have you because, 56 00:01:57,549 --> 00:01:59,790 again, you have such great perspectives on the 57 00:01:59,790 --> 00:02:01,630 landscape right now, but, also, again, as you've 58 00:02:01,630 --> 00:02:03,709 mentioned, sort of the early days of the 59 00:02:03,709 --> 00:02:06,130 commercial Internet. And I feel like we're experiencing 60 00:02:06,510 --> 00:02:07,569 sort of the same 61 00:02:08,030 --> 00:02:08,750 right now, 62 00:02:09,069 --> 00:02:11,009 with technology and health care specifically. 63 00:02:11,525 --> 00:02:13,784 There's a lot of noise around AI specifically 64 00:02:13,925 --> 00:02:16,004 in health care right now, the bright shiny 65 00:02:16,004 --> 00:02:17,705 objects that are popping up everywhere. 66 00:02:18,325 --> 00:02:19,465 From your perspective, 67 00:02:20,004 --> 00:02:22,325 what's the right way for health systems right 68 00:02:22,325 --> 00:02:24,405 now to separate this hype that we're having, 69 00:02:24,405 --> 00:02:26,469 right, from practical innovation, 70 00:02:27,009 --> 00:02:29,250 and what should they consider when they're building 71 00:02:29,250 --> 00:02:30,709 an AI driven framework 72 00:02:31,329 --> 00:02:33,430 for their health care technology management? 73 00:02:34,209 --> 00:02:35,650 It's a great place to start. And if 74 00:02:35,650 --> 00:02:36,930 I was in the shoes of, you know, 75 00:02:36,930 --> 00:02:39,329 all of those, hardworking providers out there, it 76 00:02:39,329 --> 00:02:41,145 would be the question that's absolutely top of 77 00:02:41,145 --> 00:02:42,745 mind. How how do I get going? How 78 00:02:42,745 --> 00:02:44,985 do I separate back from fiction? And and 79 00:02:44,985 --> 00:02:46,425 I think the first thing that you do 80 00:02:46,425 --> 00:02:48,344 on on any good assignment, right, is to 81 00:02:48,344 --> 00:02:50,185 is to understand how you can segment it 82 00:02:50,185 --> 00:02:52,425 just a bit. And so I I I 83 00:02:52,425 --> 00:02:55,164 I encourage everyone I talk to about this 84 00:02:55,599 --> 00:02:58,879 to to gravitate away from the first use 85 00:02:58,879 --> 00:03:00,259 case that we all talk about. 86 00:03:00,560 --> 00:03:02,400 The first use case in AI that comes 87 00:03:02,400 --> 00:03:03,759 up in health care all the time is, 88 00:03:03,759 --> 00:03:05,919 hey. Is this gonna replace a doctor? Mhmm. 89 00:03:06,159 --> 00:03:07,759 Are we going to put a bot in 90 00:03:07,759 --> 00:03:09,759 front of a patient and have that that 91 00:03:09,759 --> 00:03:12,264 that bot do all of the work. And 92 00:03:12,264 --> 00:03:14,665 and and that that that is something that 93 00:03:14,665 --> 00:03:16,125 we could talk about on another 94 00:03:16,425 --> 00:03:18,344 on another show, and maybe there are some 95 00:03:18,344 --> 00:03:20,985 scenarios for handling service. But that is really 96 00:03:20,985 --> 00:03:23,639 not what we're talking about today. Yeah. And, 97 00:03:23,639 --> 00:03:25,639 in fact, for all of the the the 98 00:03:25,639 --> 00:03:28,040 the issues associated with that, there is so 99 00:03:28,040 --> 00:03:30,379 much that health care systems can do 100 00:03:30,760 --> 00:03:33,000 to implement AI that has nothing to do 101 00:03:33,000 --> 00:03:35,099 with patient immediate patient delivery. 102 00:03:35,560 --> 00:03:37,560 And so I really encourage people to think 103 00:03:37,560 --> 00:03:40,394 about how could you, you know, use Leverage 104 00:03:40,394 --> 00:03:42,634 AI just to improve, you know, the the 105 00:03:42,634 --> 00:03:44,394 things that you're doing on a daily basis 106 00:03:44,394 --> 00:03:45,614 for supply chain, 107 00:03:46,314 --> 00:03:48,715 for making sure that your your hardware is 108 00:03:48,715 --> 00:03:51,775 up and running and is is absolutely optimal, 109 00:03:52,169 --> 00:03:55,129 For doing, workforce management in terms of load 110 00:03:55,129 --> 00:03:55,629 balancing, 111 00:03:56,169 --> 00:03:57,609 making sure you've got the right piece of 112 00:03:57,609 --> 00:03:59,769 equipment at the right time. There are tons 113 00:03:59,769 --> 00:04:01,530 and tons and tons of use cases that 114 00:04:01,530 --> 00:04:03,389 don't have anything to do with care delivery. 115 00:04:03,609 --> 00:04:04,989 We should have the care delivery, 116 00:04:05,370 --> 00:04:07,629 conversation. We should have that that that debate. 117 00:04:07,905 --> 00:04:09,745 But in my mind, there is so much 118 00:04:09,745 --> 00:04:11,444 that we can do and learn, 119 00:04:11,905 --> 00:04:14,064 in the health care space with AI before 120 00:04:14,064 --> 00:04:16,305 we even get to, you know, the the 121 00:04:16,305 --> 00:04:18,084 the care delivery side of the house. 122 00:04:18,544 --> 00:04:20,865 And we're just starting that process, I feel 123 00:04:20,865 --> 00:04:22,865 like, to explore all of those areas that 124 00:04:22,865 --> 00:04:23,524 are useful, 125 00:04:23,830 --> 00:04:25,830 that we can really see a difference and 126 00:04:25,830 --> 00:04:27,689 the difference that AI can make. 127 00:04:27,990 --> 00:04:28,490 Absolutely. 128 00:04:29,189 --> 00:04:31,350 When we're looking at the application, though, what 129 00:04:31,350 --> 00:04:33,110 are some of the metrics, and what are 130 00:04:33,110 --> 00:04:34,790 some of the things that leaders should look 131 00:04:34,790 --> 00:04:37,485 at when they are evaluating whether AI is 132 00:04:37,485 --> 00:04:39,985 is really delivering real value for their organization, 133 00:04:40,444 --> 00:04:42,685 specifically in health care technology management? What are 134 00:04:42,685 --> 00:04:44,285 some of those metrics that that you would 135 00:04:44,285 --> 00:04:46,144 say, hey. We need to look at them? 136 00:04:46,444 --> 00:04:48,285 Yeah. You bet. And the the the macro 137 00:04:48,285 --> 00:04:49,884 level thing that I would say is, one, 138 00:04:50,044 --> 00:04:51,345 be prepared to experiment, 139 00:04:52,279 --> 00:04:54,279 and try different things. And if you assuming 140 00:04:54,279 --> 00:04:56,439 you've got an an organization that's large enough 141 00:04:56,439 --> 00:04:58,920 to support the the IT development of of 142 00:04:58,920 --> 00:05:00,600 these kinds of things, you should iterate very, 143 00:05:00,600 --> 00:05:03,639 very quickly or partner with organizations that that 144 00:05:03,639 --> 00:05:05,079 that are and we should come back to 145 00:05:05,079 --> 00:05:06,360 that in a in a in a second. 146 00:05:06,360 --> 00:05:08,305 But I think the the high order bid 147 00:05:08,305 --> 00:05:10,784 is experiment quickly and and not just because 148 00:05:10,784 --> 00:05:12,625 it's it's the right way to approach the 149 00:05:12,625 --> 00:05:15,024 problem, but also because in this space, you 150 00:05:15,024 --> 00:05:17,444 should expect very quick ROI. 151 00:05:18,305 --> 00:05:19,824 In fact, the thing that I tell people 152 00:05:19,824 --> 00:05:21,689 over and over again, this is not like 153 00:05:21,689 --> 00:05:23,769 the other systems that you install where you 154 00:05:23,769 --> 00:05:26,990 wait, you know, months and potentially even years, 155 00:05:27,290 --> 00:05:29,689 to to to start seeing ROI on those 156 00:05:29,689 --> 00:05:32,089 those types of investments. The impact for this 157 00:05:32,089 --> 00:05:34,189 work in the AI space should be relatively 158 00:05:34,330 --> 00:05:34,830 immediate. 159 00:05:35,610 --> 00:05:36,830 And if it's not, 160 00:05:37,305 --> 00:05:40,745 then continue to experiment, continue to iterate. But 161 00:05:40,745 --> 00:05:42,024 this is a place where you get to 162 00:05:42,024 --> 00:05:43,384 give some very different, 163 00:05:43,865 --> 00:05:45,785 advice than we have historically when it comes 164 00:05:45,785 --> 00:05:46,444 to technology. 165 00:05:47,064 --> 00:05:49,865 Expect results very quickly. Mhmm. And if you're 166 00:05:49,865 --> 00:05:51,485 not getting them, listen, 167 00:05:52,189 --> 00:05:54,270 because that is that's telling you something because 168 00:05:54,270 --> 00:05:56,110 it it it should be there. Otherwise, there's 169 00:05:56,110 --> 00:05:58,449 plenty other things to continue to iterate upon. 170 00:05:58,990 --> 00:06:00,670 So the return of investment, just to come 171 00:06:00,670 --> 00:06:03,310 back to this, the ROI is really the 172 00:06:03,310 --> 00:06:05,949 most critical thing for leaders to look at 173 00:06:05,949 --> 00:06:07,064 from from an organizational standpoint. 174 00:06:10,504 --> 00:06:11,964 Doesn't necessarily automatically 175 00:06:12,264 --> 00:06:15,324 mean it's it's it's, it's it's dollars gained, 176 00:06:15,625 --> 00:06:17,305 but it could be cost avoidance. Right? So 177 00:06:17,305 --> 00:06:18,745 we spend a lot of time talking about 178 00:06:18,745 --> 00:06:21,310 cost avoidance. It's also in making sure, you 179 00:06:21,310 --> 00:06:23,310 know, hey. The patients that you serve over 180 00:06:23,310 --> 00:06:24,449 the course of a week, 181 00:06:25,069 --> 00:06:26,669 what was that? Was that was that an 182 00:06:26,669 --> 00:06:28,669 optimal experience? Did you have all of the 183 00:06:28,669 --> 00:06:31,009 staff that you needed when you needed them, 184 00:06:31,470 --> 00:06:33,550 to make sure that your delivery was exactly 185 00:06:33,550 --> 00:06:35,470 what you what you wanted and reflected the 186 00:06:35,470 --> 00:06:37,654 philosophy of your of your organization. 187 00:06:37,955 --> 00:06:40,435 And the cost management side is just as 188 00:06:40,435 --> 00:06:43,335 important as the as the revenue maximization side. 189 00:06:43,555 --> 00:06:44,295 Yeah. Absolutely. 190 00:06:44,915 --> 00:06:47,095 I feel like you, more than anybody, 191 00:06:47,875 --> 00:06:50,675 knows about risk and knows about how to 192 00:06:50,675 --> 00:06:53,970 manage risk and be safe and promoting safety 193 00:06:53,970 --> 00:06:56,129 across an organization. And I was doing some 194 00:06:56,129 --> 00:06:58,610 research for this podcast, and there's 80% of 195 00:06:58,610 --> 00:07:01,350 health systems there using AI internally. It's there, 196 00:07:01,410 --> 00:07:03,089 but only 17% 197 00:07:03,089 --> 00:07:05,569 of them have a mature governance structure, which 198 00:07:05,569 --> 00:07:07,110 I think is very, very interesting. 199 00:07:07,544 --> 00:07:10,764 How do health systems ensure AI supports compliance, 200 00:07:10,824 --> 00:07:11,964 right, risk management 201 00:07:12,504 --> 00:07:15,144 rather than, okay, here's this new system, and 202 00:07:15,144 --> 00:07:17,305 they're introducing new vulnerabilities that they might not 203 00:07:17,305 --> 00:07:19,750 know about. How can they do that? Yeah. 204 00:07:19,750 --> 00:07:22,069 And and anytime we have a a an 205 00:07:22,069 --> 00:07:24,550 area of rapid change of technology, your point 206 00:07:24,550 --> 00:07:25,990 is exactly right, and you and you and 207 00:07:25,990 --> 00:07:27,050 you have to pay attention. 208 00:07:27,509 --> 00:07:28,870 It does get back to the other part 209 00:07:28,870 --> 00:07:30,629 of the the conversation from your your your 210 00:07:30,629 --> 00:07:32,634 prior question, though, because, well, Ed, to your 211 00:07:32,634 --> 00:07:34,794 point, yeah, the 80% of health systems report 212 00:07:34,794 --> 00:07:36,175 using AI internally. 213 00:07:36,714 --> 00:07:39,435 That's largely a number derived by what they're 214 00:07:39,435 --> 00:07:41,615 doing. Are they bringing AI to the table? 215 00:07:41,754 --> 00:07:43,035 I think that it would be it may 216 00:07:43,035 --> 00:07:45,639 surprise some health systems to find out that 217 00:07:45,639 --> 00:07:48,379 that number is probably closer to a 100% 218 00:07:48,759 --> 00:07:50,839 because the partners that you work with, the 219 00:07:50,839 --> 00:07:52,779 software that you, employ, 220 00:07:53,160 --> 00:07:55,639 that all the technology that you license, those 221 00:07:55,639 --> 00:07:58,039 suppliers are using AI. So you may be 222 00:07:58,039 --> 00:08:00,204 using AI as a function of using that 223 00:08:00,204 --> 00:08:02,144 technology whether you know it or not. 224 00:08:02,685 --> 00:08:04,444 And so this gets you know, it's even 225 00:08:04,444 --> 00:08:06,365 more to your point about how critical the 226 00:08:06,365 --> 00:08:08,944 governance part of this is. Governance is key, 227 00:08:09,164 --> 00:08:10,785 and you have to own it. 228 00:08:11,324 --> 00:08:13,404 You have to own it. No vendor is 229 00:08:13,404 --> 00:08:14,129 going to 230 00:08:14,449 --> 00:08:17,110 be that role provide that role for you. 231 00:08:17,330 --> 00:08:19,410 You have to take a leading role on 232 00:08:19,410 --> 00:08:20,389 acceptable use, 233 00:08:20,770 --> 00:08:22,050 and you have to go in and ask 234 00:08:22,050 --> 00:08:24,129 the hard questions. And if the people that 235 00:08:24,129 --> 00:08:26,050 you're working with are not coming to you 236 00:08:26,050 --> 00:08:28,574 saying, here's what we're doing on acceptable use. 237 00:08:28,574 --> 00:08:30,814 Here's our internal board for how we govern 238 00:08:30,814 --> 00:08:33,715 AI. Here's how we think about the responsibility 239 00:08:34,014 --> 00:08:35,534 that we have in in using these to 240 00:08:35,534 --> 00:08:36,914 make sure that we don't have, 241 00:08:37,294 --> 00:08:40,095 you know, issues around discrimination or or or 242 00:08:40,095 --> 00:08:41,475 or or over variability. 243 00:08:42,110 --> 00:08:43,550 Like, those kinds of issues come in. Here's 244 00:08:43,550 --> 00:08:45,629 what we're doing about it. If your suppliers 245 00:08:45,629 --> 00:08:47,710 and vendors are not having that conversation with 246 00:08:47,710 --> 00:08:49,970 you, that is a warning sign, 247 00:08:50,750 --> 00:08:52,670 because you you you've gotta go and ask 248 00:08:52,670 --> 00:08:54,590 those questions. Because if if they're not driving 249 00:08:54,590 --> 00:08:56,110 it and coming to the table telling you 250 00:08:56,110 --> 00:08:56,625 about it, 251 00:08:57,184 --> 00:08:58,625 that may not be as mature as you 252 00:08:58,625 --> 00:09:00,784 want. And that's another sign that you've gotta 253 00:09:00,784 --> 00:09:02,784 play that play that role for the for 254 00:09:02,784 --> 00:09:04,004 the governance of it. 255 00:09:04,384 --> 00:09:06,225 Yeah. And I wanna stay on this a 256 00:09:06,225 --> 00:09:08,544 little bit too because, again, everything is moving 257 00:09:08,544 --> 00:09:10,485 so fast, and it's certainly affecting 258 00:09:11,000 --> 00:09:13,000 organizations. And I'd love to know what your 259 00:09:13,000 --> 00:09:14,620 perspective is on how 260 00:09:15,240 --> 00:09:17,559 AI is going to evolve specifically in health 261 00:09:17,559 --> 00:09:19,960 care technology management right over the next three 262 00:09:19,960 --> 00:09:21,639 to five years. How do you see the 263 00:09:21,639 --> 00:09:24,059 role of AI changing in that regard? 264 00:09:24,485 --> 00:09:25,845 And I'd also love to know what what 265 00:09:25,845 --> 00:09:28,004 you're working on to to really support that 266 00:09:28,004 --> 00:09:29,785 long term innovation for organizations. 267 00:09:30,884 --> 00:09:32,485 Yeah. I I'm and I I if those 268 00:09:32,485 --> 00:09:34,085 that know me know that I I'm neither 269 00:09:34,085 --> 00:09:36,325 a pessimist nor an optimist. I I I'm 270 00:09:36,325 --> 00:09:38,085 not a half full, half empty kinda guy. 271 00:09:38,085 --> 00:09:39,659 I'm just it's just half. Right? It's just 272 00:09:39,659 --> 00:09:41,500 half. There's no reason to describe it as 273 00:09:41,500 --> 00:09:43,339 one way or or the other. But but, 274 00:09:43,339 --> 00:09:43,839 actually, 275 00:09:44,299 --> 00:09:45,980 against the trend, this is a place where 276 00:09:45,980 --> 00:09:47,440 I tend to be pretty optimistic. 277 00:09:47,980 --> 00:09:49,980 Like, there's a ton of naysayers, and and 278 00:09:49,980 --> 00:09:52,500 and the responsible use in AI conversation is 279 00:09:52,500 --> 00:09:54,584 a is a critical one. But I tend 280 00:09:54,584 --> 00:09:56,264 to think that this technology at the end 281 00:09:56,264 --> 00:09:57,784 of the day is going to help us 282 00:09:57,784 --> 00:09:58,284 deliver 283 00:09:58,745 --> 00:10:00,664 the right people in their at the right 284 00:10:00,664 --> 00:10:02,904 moment with the right equipment, work in the 285 00:10:02,904 --> 00:10:04,825 right way. And that is really the holy 286 00:10:04,825 --> 00:10:07,225 grail for health care. Think about how long 287 00:10:07,225 --> 00:10:08,445 you wait to get an appointment. 288 00:10:08,789 --> 00:10:10,309 Think about how long you wait when you're 289 00:10:10,309 --> 00:10:12,950 there. Think about all the paperwork that hospital 290 00:10:12,950 --> 00:10:16,070 administrators, doctors, nurses, other caregivers have to do 291 00:10:16,070 --> 00:10:17,450 for for procedural things. 292 00:10:17,830 --> 00:10:19,209 If we can together 293 00:10:20,149 --> 00:10:22,695 ensure that we're putting our providers in a 294 00:10:22,695 --> 00:10:25,095 way to spend the vast majority of their 295 00:10:25,095 --> 00:10:27,495 time in front of patients and AI as 296 00:10:27,495 --> 00:10:29,674 a secret sauce for helping make that happen, 297 00:10:29,815 --> 00:10:31,754 I think we've really accomplished something. 298 00:10:32,215 --> 00:10:33,754 And once we've done that, 299 00:10:34,320 --> 00:10:36,000 then we have earned the right to have 300 00:10:36,000 --> 00:10:38,740 that second conversation about how it can help 301 00:10:38,799 --> 00:10:42,000 drive a better outcome for patients after we've 302 00:10:42,000 --> 00:10:43,759 gotten through that first point. But in my 303 00:10:43,759 --> 00:10:45,460 mind, AI has permission, 304 00:10:46,639 --> 00:10:49,495 to enter this chat, if you will, with 305 00:10:49,495 --> 00:10:52,875 regards to doing optimization work in health care. 306 00:10:53,095 --> 00:10:54,534 And it needs to show us that it 307 00:10:54,534 --> 00:10:56,454 can deliver on all of those things for 308 00:10:56,454 --> 00:10:58,134 us to have the second conversation on the 309 00:10:58,134 --> 00:11:00,694 delivery side. Yeah. Absolutely. Is there anything that 310 00:11:00,694 --> 00:11:02,214 excites you that you're working on right now 311 00:11:02,214 --> 00:11:04,370 that you're really optimistic about that that you 312 00:11:04,370 --> 00:11:05,809 really love that you can you can bring 313 00:11:05,809 --> 00:11:07,649 to organizations? What are you working on that 314 00:11:07,730 --> 00:11:09,570 that's really innovative that you think is is 315 00:11:09,570 --> 00:11:10,950 really going to make a difference? 316 00:11:11,490 --> 00:11:12,769 You bet. Well, first, I would just start 317 00:11:12,769 --> 00:11:14,210 by saying we're doing the small things right. 318 00:11:14,210 --> 00:11:15,889 We've, you know, we've got the governance body. 319 00:11:15,889 --> 00:11:17,190 We're we're we're we're having 320 00:11:20,105 --> 00:11:22,424 on behalf of our our customers. But I 321 00:11:22,745 --> 00:11:24,764 what AI is allowing us to do 322 00:11:25,144 --> 00:11:26,825 is to have a set of conversations with 323 00:11:26,825 --> 00:11:28,924 customers that previously were really tough. 324 00:11:29,480 --> 00:11:31,100 For example, there are health care, 325 00:11:31,720 --> 00:11:34,940 providers and and and and and large organizations, 326 00:11:35,160 --> 00:11:37,420 the health care space, that have a philosophy 327 00:11:37,800 --> 00:11:40,200 about, I wanna make sure that the hardware 328 00:11:40,200 --> 00:11:42,360 that's needed, the equipment that's needed for any 329 00:11:42,360 --> 00:11:45,345 patient is available in that room 100% of 330 00:11:46,064 --> 00:11:48,144 of the time. That's their philosophy. That's how 331 00:11:48,144 --> 00:11:49,044 they wanna operate. 332 00:11:49,504 --> 00:11:51,745 We have other hospital systems that tell us 333 00:11:51,745 --> 00:11:53,745 there is no way that's an affordable option 334 00:11:53,745 --> 00:11:55,745 for us. We need to make sure that 335 00:11:55,745 --> 00:11:58,064 the right piece of equipment is available at 336 00:11:58,064 --> 00:11:59,660 the right time, but I can't afford to 337 00:11:59,660 --> 00:12:01,420 have not one more piece of equipment in 338 00:12:01,420 --> 00:12:03,180 this hospital than than I am. And you 339 00:12:03,180 --> 00:12:05,500 talk about the the the issues facing rural 340 00:12:05,500 --> 00:12:08,059 hospitals right now and care deliver care delivery 341 00:12:08,059 --> 00:12:08,960 in those spaces. 342 00:12:09,340 --> 00:12:11,519 Nothing is more important than the cost optimization 343 00:12:11,660 --> 00:12:13,580 side because it it'll determine whether or not 344 00:12:13,580 --> 00:12:15,784 they're allowed to continue to to provide health 345 00:12:15,784 --> 00:12:18,044 care or not, which is which is critical. 346 00:12:18,825 --> 00:12:21,245 We can use AI to have that conversation 347 00:12:21,865 --> 00:12:23,325 with those health care organizations. 348 00:12:24,264 --> 00:12:26,504 What is your philosophy on how you wanna 349 00:12:26,504 --> 00:12:28,664 operate? Is it just in time based on 350 00:12:28,664 --> 00:12:31,509 financial constraints, or is it everything in every 351 00:12:31,509 --> 00:12:32,330 single case? 352 00:12:32,710 --> 00:12:34,710 And we can use our technology then to 353 00:12:34,710 --> 00:12:37,029 make sure that is what you have. And 354 00:12:37,029 --> 00:12:38,950 so I think the most exciting bit about 355 00:12:38,950 --> 00:12:41,429 this really is making sure that technology is 356 00:12:41,429 --> 00:12:43,129 being used to better reflect 357 00:12:43,514 --> 00:12:44,254 the philosophy 358 00:12:44,555 --> 00:12:46,875 of the organization in terms of how they 359 00:12:46,875 --> 00:12:49,274 want to operate in a maximal in a 360 00:12:49,274 --> 00:12:51,835 maximal way. And watching people just light up 361 00:12:51,835 --> 00:12:53,595 to say, hey. How am I gonna use 362 00:12:53,595 --> 00:12:55,350 AI? And then I get to say, 363 00:12:55,990 --> 00:12:57,829 what kind of care do you want to 364 00:12:57,829 --> 00:12:58,329 deliver? 365 00:12:58,629 --> 00:13:01,529 What is important to you about your patient 366 00:13:01,669 --> 00:13:02,169 experience? 367 00:13:02,629 --> 00:13:04,069 And not just the pie in the sky 368 00:13:04,069 --> 00:13:05,669 stuff. Like, let's get down to the brass 369 00:13:05,669 --> 00:13:07,350 tacks about, you know, what a day in 370 00:13:07,350 --> 00:13:09,794 the life looks like, what your affordability is, 371 00:13:09,875 --> 00:13:10,995 you know, what are the what do those 372 00:13:10,995 --> 00:13:12,834 deals look like, and how can we help 373 00:13:12,834 --> 00:13:13,975 you with technology 374 00:13:14,674 --> 00:13:17,235 make that absolutely real on a day in 375 00:13:17,235 --> 00:13:19,554 and day out basis and do that without 376 00:13:19,554 --> 00:13:20,855 it being overbearing? 377 00:13:21,554 --> 00:13:23,794 Could it just be present? Could it just 378 00:13:23,794 --> 00:13:24,294 happen, 379 00:13:24,950 --> 00:13:26,309 without you having to do a lot of 380 00:13:26,309 --> 00:13:28,250 things different than you have in the historically? 381 00:13:29,110 --> 00:13:30,950 Yeah. We're coming full circle. Right? That's how 382 00:13:30,950 --> 00:13:33,929 we're eliminating the noise. That's how we're separating 383 00:13:33,990 --> 00:13:35,669 the bright shiny objects for the things that 384 00:13:35,669 --> 00:13:37,725 are actually making a difference, which is key. 385 00:13:37,804 --> 00:13:39,404 Steve, it's so great to have you. Thanks 386 00:13:39,404 --> 00:13:40,845 so much for taking some time with us. 387 00:13:40,845 --> 00:13:43,024 We've certainly entered the chat for this one. 388 00:13:43,565 --> 00:13:45,324 I'd love to open the floor to you. 389 00:13:45,324 --> 00:13:46,684 Is there anything else that that you wanna 390 00:13:46,684 --> 00:13:48,125 share that that we haven't touched on that 391 00:13:48,125 --> 00:13:50,204 might be important for our audience? I I 392 00:13:50,204 --> 00:13:51,804 would just say make sure you're taking an 393 00:13:51,804 --> 00:13:55,629 expansive view. You're working with technology providers that 394 00:13:55,629 --> 00:13:57,950 are having the hard conversations. They're thinking about 395 00:13:57,950 --> 00:14:00,830 cyber. They're thinking about responsible use. And making 396 00:14:00,830 --> 00:14:02,429 sure that when you go down this path, 397 00:14:02,429 --> 00:14:04,669 you you may not know the answer. If 398 00:14:04,669 --> 00:14:06,350 you do a good job of the data, 399 00:14:06,669 --> 00:14:08,715 analytics and you really get into the the 400 00:14:08,795 --> 00:14:10,634 guts of the AI of what the art 401 00:14:10,634 --> 00:14:11,375 of the possible, 402 00:14:11,915 --> 00:14:14,715 the questions of today versus the answers of 403 00:14:14,715 --> 00:14:16,894 tomorrow, those could be two different things. 404 00:14:17,274 --> 00:14:18,555 And so this is a place where we 405 00:14:18,555 --> 00:14:20,955 get to allow some manifest destiny. Right? Some 406 00:14:20,955 --> 00:14:23,195 some opportunity to learn things that we didn't 407 00:14:23,195 --> 00:14:25,919 know were out there and just get smarter 408 00:14:25,919 --> 00:14:28,100 day in, day out. It's an exciting time. 409 00:14:28,320 --> 00:14:30,080 And I think if we're done right, this 410 00:14:30,080 --> 00:14:31,919 will bring out the best in all of 411 00:14:31,919 --> 00:14:32,419 us. 412 00:14:33,040 --> 00:14:35,200 Steve, thanks again for being here. Great insights. 413 00:14:35,200 --> 00:14:35,860 Thank you. 414 00:14:36,204 --> 00:14:38,125 Thank you. We also want to thank our 415 00:14:38,125 --> 00:14:40,125 podcast sponsor, TriMedx. You can tune in to 416 00:14:40,125 --> 00:14:42,524 more podcasts from Becker's Healthcare by visiting our 417 00:14:42,524 --> 00:14:45,825 podcast page at beckershospitalreview.com.