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Hello, everyone. This is Erica Spicer Mason with

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Becker's Healthcare. Thank you so much for tuning

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into the Becker's Healthcare podcast series.

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Today, we are thrilled to be joined by

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doctor William Bloink, Heartland Dental's founding partner, to

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discuss the impact of the masters and mentors

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campaign.

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It's reflection of Heartland Dental's doctor led culture

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and the role of mentorship in shaping the

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future of dentistry.

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Doctor Bloink, thank you so much for making

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time for Becker's today and for joining us.

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Hi, Erica. Good morning. Thank you for having

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me. It's just a a real pleasure to

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to speak with you this morning.

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Likewise. And I'm so excited

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to learn more a bit a bit more

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about the campaign that I kind of teased

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in the beginning, the masters and mentors campaign.

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So

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in your words, to get us started, what

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would you say is the significance of the

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masters and mentors campaign for the Heartland Dental

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community, and how is it reflecting the organization's

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doctor led culture?

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You know, it's a great question. And when

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I was first presented with the opportunities to

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participate in the masters and mentors program,

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you know, I I commented to the

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to the marketing folks

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who, were in charge

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of the the campaign about how

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aligned I believed that the campaign was

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with our company's vision and our and our

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mission and our and our core values. And

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the vision of Heartland Dental is to be

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a world class company and the

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leader in dentistry.

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And when we talk about being a world

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class company, that that really is in everything

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that we do, not just

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how we

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relate to the doctors that we support and

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their teams,

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but also how

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we interact with the world and with our

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vendors and the and the folks that we

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encounter

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through our our company.

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And the mission of our company, which was

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really a reflection of

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of this campaign, the mission is to support

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doctors and their teams

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as they deliver the highest quality dentistry

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and experiences the communities they serve.

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And when you think about

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that part of our our mission statement,

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mentorship,

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and and seeking mastery in our profession

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absolutely

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has resonated with within that mission.

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So everything that this campaign is about is

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an absolute

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reflection of who we are

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as a company

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and what we believe in in trying to

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support

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the entire,

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communities that we serve and becoming better

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as doctors, becoming better as leaders,

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and becoming,

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better citizens within

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our communities.

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Doctor Blaing, thank you so much for that

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overview. And it sounds like there's just a

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lot of alignment between the campaign and Heartland

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Dental's mission,

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which is so important for any successful initiative.

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So

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I'm excited to delve a little bit more

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into,

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you know, what the campaign is all about.

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But before we do, I wanted to just

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note to our listeners that doctor Blank, you

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are featured very prominently in this campaign. So

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would first like to hear a little bit

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more about your own journey with Heartland Dental,

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and what inspired you to become a mentor

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and leader in the dental industry?

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Well, you know, I,

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I first

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met our founder, doctor Rick Workman,

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when I graduated from dental school way back

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in 1988.

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That was a that was a long time

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ago.

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But when I when I met him, you

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know, at the time, he had his main

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practice there in Effingham,

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Illinois and and then

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four practices in the surrounding communities,

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the little pharma communities that surrounded

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Effingham. And at the time, it was just

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myself and doctor Workman and one other doctor

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at the time,

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and I wanna say maybe 15 team members.

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And, you know, we really just focused on

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trying to get

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better as doctors, and we had this little

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community of

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of,

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folks who were just trying to get better

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together. And and I was just when I

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first met doctor Workman,

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I was just so taken

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by

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his enthusiasm

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for the work that he was doing, his

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enthusiasm

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for serving

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the the communities

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around Effingham and his patients there at Effingham.

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And I was taken

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by how his team members

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loved to be with him and and loved

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serving

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one another and loved serving their patients ultimately.

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And

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I just knew that I

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wanted to be

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around him and his energy and wanted to

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be a part of whatever it was that

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he was

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going to accomplish

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in his career. And quite frankly, I didn't

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know how long I would stay

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there in in Effingham. And,

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in 1991,

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shortly after

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my oldest son, who is now a doctor

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with us in in Heartland Dental,

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shortly after he was born, I went to

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doctor Workman, and I I shared with him

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that I thought we would we would leave

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the Effingham area,

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because I grew up in the suburbs of

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Chicago. My wife grew up in

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Saint Louis. And while Effingham is a wonderful

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community and we still have wonderful friends there

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in Effingham. It wasn't really where we saw,

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starting our lives.

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And when I went to him and shared

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with him and I thought we were gonna

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leave, he said, hold on a second. Where

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do you where do you think you you

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wanna go? And I shared with him that

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I thought we'd go to Saint Louis. And

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he wasn't so sure about St. Louis, but

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he believed that there might be opportunity

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in either Champaign, Illinois, where the University of

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Illinois is located,

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or here in Springfield,

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where the capital of Illinois is. And it

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just so happens that Springfield is about halfway

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between

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Chicago and St. Louis. And so we chose

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Springfield.

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And long story short, because it is a

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long story,

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the practice here in Springfield went so well

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that we did,

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about 3 or 4 months later, built one

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in Champaign, and that one went so well.

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And then we built one in Rockford, Illinois

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and Carbondale, Illinois

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and Bloomington, Illinois. And they just

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from that genesis,

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we just learned a lot.

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We grew a lot as

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doctors and as leaders and as human beings.

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And and, lo and behold, that's led us

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to where we are today. And doctor Workman

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was smart enough to hire

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and bring,

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to us some really, really smart,

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really great

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people

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to help our company grow

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to where it is today of

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about

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1800 practices. I think we're we're somewhere between

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18 1900 practices. I lost track how many

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practice we have. Almost 3,000 doctors and

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over 20,000 team members from that little beginning

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in Effingham, Illinois. It's it's been quite a

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journey. It's been the greatest

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blessing of my professional life, certainly,

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to have been with it since

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its

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inception.

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Wow. Oh, doctor Blenk, I'm I'm really blown

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away by this story, and I appreciate you

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sharing it.

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It's inspiring to hear how your your own

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mentor years ago, you know, just his passion

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for

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practice and serving his local community,

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how that inspired you to to continue on

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that work and also scale it to, I

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think you mentioned 1800 to 1900 practices.

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So impressive. And and again, just appreciate how

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you you shared that story with our listeners.

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Now I know that the masters and mentors

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campaign, it emphasizes

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some of the concepts that you've touched on

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here, collaboration,

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mentorship,

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continuous learning.

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So can you also share an example of

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how mentorship

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maybe in addition to, you know, your early

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mentor, how has that shaped your career and

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influenced your approach to dentistry?

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Well, you know, one of the one of

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the things about dentistry is is and certainly,

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when I was in my training back in

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the back in the the days,

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in 19 eighties, you know, one of the

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things that we're really

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focused on is and we have to learn

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as as doctors. We have to

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be technically

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trained,

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and we we're so focused on the technical

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aspects of our work

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that oftentimes

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we forget

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that there are communities and there are people

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that we are serving. We get so focused

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on

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the technical aspects of our of our work

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that we forget that there are that there's

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sometimes a a bigger picture

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out there.

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And so one of the things that spoke

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to me

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and one of the things that I continually

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hear

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as we grow as a as an organization,

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as I speak to folks who have joined

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us, who have been in practice for years

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years years,

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and then have decided to affiliate and and

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join us,

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is this idea of collaboration because dentistry

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can sometimes be an isolating

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profession

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where we're in our practices. We're by ourselves.

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We're

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working with our patients and with our own

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individual teams. But one of the things that

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really has resonated

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for me and

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and the reason

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why

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I wanted to continue moving forward with our

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organization to share the things that I've learned

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is this power of collaboration

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and how

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the the sum total

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of the the the parts

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is much greater

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than just the individual parts alone. And when

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we collaborate

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as professionals and we're sharing with one another

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the things that we've learned along the way

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and the things that we failed at along

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the way, which as both of you may

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know, and I'm I'm much older than than

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you are, Erica.

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But

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one of the things that you'll that you'll

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learn along the way

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is that you can learn from other people's

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mistakes. You may even learn more

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from your mistakes and and other people's mistakes.

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And one of the great things about our

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company is the spirit of collaboration

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and transparency.

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And we have

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this wonderful ability to share with one another.

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The 3,000 doctors

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now ish that we have in Heartland

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all sharing,

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with one another both the things that are

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working for us and the things that we

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struggle with so that we can all grow

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and learn

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together. And it's

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quite frankly been

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one of the most gratifying,

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satisfying

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aspects

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of this journey that we have found ourselves

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on, that I found

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myself on,

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is is the ability to to learn and

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to grow

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with and from

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other folks who are,

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just trying to be the best versions of

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themselves every day.

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What a great sentiment. Thanks, doctor Blank. And

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I can only imagine having 3,000 doctors collaborating

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the power that can come from that.

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So it sounds like a really great approach

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here.

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And I feel like we'd be remiss to

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not also touch on

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kind of where technology and innovation is heading

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as it when it comes to kind of

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growing and developing,

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physicians

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and dentists as leaders.

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And

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so I'd love to get your take here

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on

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as you're seeing advancements like AI being embraced

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in dentistry,

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how do you see innovation playing a role

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in mentorship and leadership within Heartland Dental?

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Well, you know, it's an incredibly exciting time,

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in dentistry in the world

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with the,

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the introduction of of AI and how that

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can influence

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our ability to serve our patients

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at the highest level. And as a you

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know, as as an old guy, and I'm

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now officially a member of the old guy

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club,

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it's just been remarkable

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to see where these advancements

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are taking us

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in the the AI space and the technology

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that's available to us with the scanning and

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the printing that we're we're able to do

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and how that's

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allowing us

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to serve our patients at at an even

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higher level than we ever dreamed,

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of just,

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5 or 10 years ago.

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It's an exciting time, and the things that

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that we're learning, and it's it's been so

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fun for for me watching

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the young people and learning from the the

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young doctors in our company and their enthusiasm

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for

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technology and where that's taking us. It's,

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it's gonna be an exciting time. And I'm

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I'm just looking forward to seeing where the

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the next

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5, 10, 15 years,

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take us in, in our profession.

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It's

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an exciting future to consider for sure, especially

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when we reflect back on, you know, 5

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years ago. ChatGPT

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and other AI tools weren't really even in

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our normal conversations. But

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today, it's just shifted so much and,

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excited to see where it takes us. So

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00:14:01,889 --> 00:14:03,670
thanks for those thoughts, doctor Bloink.

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00:14:04,210 --> 00:14:06,129
And I know we're we're coming close to

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the end of our time together. But before

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I let you go, I wanted to see

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what message you hope the masters and mentors

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campaign can send to both seasoned professionals and

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also those doctors who are just beginning their

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careers in dentistry.

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00:14:21,610 --> 00:14:24,009
You know, that's another that's another great question.

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And and one of the things that I

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hope our campaign, the masters and mentors campaign,

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shares with

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00:14:32,250 --> 00:14:32,750
our

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00:14:33,450 --> 00:14:33,950
profession

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is that there is so much to learn

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together.

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And when we are able

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to to combine

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our

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experiences

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as seasoned professionals along with the enthusiasm

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of the young people who are coming into

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our profession. And I will say

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that

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I am so confident

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in our young people

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00:15:00,450 --> 00:15:02,769
and the folks that I see who are

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00:15:02,769 --> 00:15:03,945
coming out of

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00:15:04,424 --> 00:15:07,245
of dental school today, they are

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00:15:08,024 --> 00:15:08,524
brighter

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00:15:09,384 --> 00:15:10,684
and more enthusiastic

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00:15:11,705 --> 00:15:14,605
and more open to learning than any other

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00:15:15,065 --> 00:15:18,059
generation, certainly, that I've that I've been a

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00:15:18,059 --> 00:15:19,159
a part of.

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And

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00:15:20,740 --> 00:15:22,580
for those of us who are a little

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00:15:22,580 --> 00:15:24,580
more seasoned to to be a part of

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that and to share with the young people,

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the things that we've learned along the way.

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And when we're able to to combine those

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00:15:33,355 --> 00:15:34,174
two things

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and and develop

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00:15:36,554 --> 00:15:39,534
more mentors, and we're developing more masters

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in our profession.

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I do believe that the future of dentistry

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is bright. And I do believe that the

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00:15:47,190 --> 00:15:49,450
future of our company, Heartland Dental,

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00:15:49,910 --> 00:15:52,330
is bright. And I'm just looking forward

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to seeing where this journey of ours takes

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00:15:55,590 --> 00:15:58,889
us and how we're able to move forward

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00:15:59,565 --> 00:16:01,884
together as a as a profession moving into

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00:16:01,884 --> 00:16:02,544
the future.

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Doctor Bloink, what a an incredible note to

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00:16:06,285 --> 00:16:09,004
end our conversation on today. It's been so

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00:16:09,004 --> 00:16:11,665
great learning about your passion for your practice

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00:16:11,725 --> 00:16:14,410
and this masters and mentors campaign and all

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00:16:14,410 --> 00:16:16,090
of the hope that you have for the

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00:16:16,090 --> 00:16:18,250
future and for those entering dentistry. Thank you

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00:16:18,250 --> 00:16:19,769
so much for your time and your insights

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00:16:19,769 --> 00:16:22,250
today. Erica, it's been a pleasure being with

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00:16:22,250 --> 00:16:23,929
you, and best of luck and happy new

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00:16:23,929 --> 00:16:25,690
year to you and all, all of your

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00:16:25,690 --> 00:16:26,190
listeners.

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00:16:26,914 --> 00:16:28,995
Thank you so much, doctor Bloink. And we'd

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00:16:28,995 --> 00:16:31,714
also like to thank today's podcast sponsor, Heartland

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00:16:31,714 --> 00:16:34,355
Dental. Listeners, you can tune into more podcasts

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00:16:34,355 --> 00:16:36,995
from Becker's Healthcare by visiting our podcast page

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00:16:36,995 --> 00:16:37,735
at beckershospitalreview.com.