1 00:00:00,080 --> 00:00:02,980 Hey there, dental professionals and industry enthusiasts. 2 00:00:03,600 --> 00:00:06,000 Picture this. It's October, and you're in the 3 00:00:06,000 --> 00:00:07,779 middle of one of the most transformative 4 00:00:08,160 --> 00:00:10,880 experiences of your career. You're at the Becker's 5 00:00:10,880 --> 00:00:13,359 fall future of dentistry roundtable in the vibrant 6 00:00:13,359 --> 00:00:16,094 city of Chicago, fresh off an incredible 3 7 00:00:16,094 --> 00:00:19,154 days at the Hyatt Regency. Imagine yourself inspired 8 00:00:19,295 --> 00:00:22,974 and invigorated after attending captivating keynote sessions by 9 00:00:22,974 --> 00:00:25,714 none other than the legendary boxing world champion 10 00:00:25,774 --> 00:00:29,554 and CEO, Lila Elite, and the extraordinary professional 11 00:00:30,179 --> 00:00:33,399 player, Caitlin Clark. See yourself engaged in lively 12 00:00:33,460 --> 00:00:36,500 discussions, exchanging ideas, and collecting a stack of 13 00:00:36,500 --> 00:00:39,560 business cards from fellow dental experts and potential 14 00:00:39,619 --> 00:00:42,200 partners. You've networked with over 350 15 00:00:42,579 --> 00:00:45,140 attendees and learned from more than 80 speakers 16 00:00:45,140 --> 00:00:47,554 who are at the forefront of dental innovation. 17 00:00:48,414 --> 00:00:49,795 You sat in on educational 18 00:00:50,094 --> 00:00:52,975 sessions exploring topics that elevate dental care as 19 00:00:52,975 --> 00:00:55,774 a critical element of whole person health. You've 20 00:00:55,774 --> 00:00:58,994 witnessed firsthand how digital technology is revolutionizing 21 00:00:59,454 --> 00:01:00,530 patient outcomes 22 00:01:00,909 --> 00:01:04,209 and how both large DSOs and independent practices 23 00:01:04,349 --> 00:01:05,170 are flourishing. 24 00:01:05,469 --> 00:01:07,709 Get ready to transform your career and don't 25 00:01:07,709 --> 00:01:10,609 miss out on this incredible opportunity. The Becker's 26 00:01:10,670 --> 00:01:13,569 fall future of dentistry roundtable is from October 27 00:01:13,745 --> 00:01:16,004 30th to November 1, 2024. 28 00:01:16,465 --> 00:01:18,724 Get registered by going to beckersdental.com 29 00:01:20,145 --> 00:01:21,924 and clicking on the events page. 30 00:01:22,864 --> 00:01:25,344 Hello. This is Cameron Cortejano with the Becker's 31 00:01:25,344 --> 00:01:27,364 Dental and DSO review podcast. 32 00:01:27,980 --> 00:01:29,739 I'm thrilled to be joined today by doctor 33 00:01:29,739 --> 00:01:33,280 Katrice Austin, owner of VIP Smiles Cosmetic Dentistry 34 00:01:33,420 --> 00:01:35,439 and Celebrity Branding PR Agency. 35 00:01:35,980 --> 00:01:37,659 Doctor Austin, thank you so much for being 36 00:01:37,659 --> 00:01:38,400 here today. 37 00:01:39,180 --> 00:01:41,680 Oh, I'm so excited to join you. 38 00:01:43,055 --> 00:01:44,894 Awesome. Just to start us off today, can 39 00:01:44,894 --> 00:01:47,134 you introduce yourself and tell us a little 40 00:01:47,134 --> 00:01:48,354 bit about your background? 41 00:01:49,375 --> 00:01:50,194 Oh, sure. 42 00:01:50,575 --> 00:01:53,454 I'm doctor Katrice Austin. As you mentioned, I'm 43 00:01:53,454 --> 00:01:55,935 the owner of VIP Smiles, which I started 44 00:01:55,935 --> 00:01:56,674 in 1998. 45 00:01:57,950 --> 00:02:00,510 I currently practice in both New York City 46 00:02:00,510 --> 00:02:01,569 and Flint, Michigan. 47 00:02:02,030 --> 00:02:03,569 And aside from dentistry, 48 00:02:03,870 --> 00:02:06,270 I also own and operate a content marketing 49 00:02:06,270 --> 00:02:09,710 and PR agency firm firm called Celebrity Branding, 50 00:02:09,710 --> 00:02:11,169 where I help dental brands 51 00:02:11,754 --> 00:02:13,294 create strategic messages 52 00:02:13,675 --> 00:02:14,574 and content. 53 00:02:15,034 --> 00:02:17,514 And this content can be distributed in the 54 00:02:17,514 --> 00:02:20,634 form of books and podcasts and social media 55 00:02:20,634 --> 00:02:24,254 and TV places placement so that dental practices 56 00:02:24,314 --> 00:02:27,139 can get new patients and boost their authority 57 00:02:27,439 --> 00:02:30,400 and ultimately increase their practice value when they 58 00:02:30,400 --> 00:02:31,780 are ready to sell. 59 00:02:33,680 --> 00:02:35,620 Great. Thank you so much for that. 60 00:02:36,400 --> 00:02:37,939 Our first question today 61 00:02:38,294 --> 00:02:40,474 is, what are some of the biggest issues 62 00:02:40,775 --> 00:02:42,935 that you are following in the dental industry 63 00:02:42,935 --> 00:02:43,674 this year? 64 00:02:45,174 --> 00:02:47,974 Yeah. There's a a few key issues that 65 00:02:47,974 --> 00:02:50,394 I'm following closely in the dental world. 66 00:02:51,094 --> 00:02:53,379 Number 1 is I don't know if you 67 00:02:53,379 --> 00:02:55,800 guys are aware of this unlicensed dentistry, 68 00:02:56,659 --> 00:02:59,300 that's happening all across the United States. There 69 00:02:59,300 --> 00:03:01,780 was a big story just yesterday on the 70 00:03:01,780 --> 00:03:02,680 Today Show, 71 00:03:03,460 --> 00:03:03,960 about 72 00:03:04,419 --> 00:03:05,319 these unlicensed 73 00:03:05,780 --> 00:03:06,680 veneer techs. 74 00:03:07,300 --> 00:03:08,039 They're posing 75 00:03:08,615 --> 00:03:10,875 as dentists, and they're doing veneers, 76 00:03:11,574 --> 00:03:14,074 which is a big risk to our patients 77 00:03:14,215 --> 00:03:16,794 and their safety. And it's just really alarming 78 00:03:16,854 --> 00:03:17,914 how many patients 79 00:03:18,455 --> 00:03:20,875 fall victim to these untrained individuals, 80 00:03:21,699 --> 00:03:25,000 which really lead to devastating results. I recently 81 00:03:25,139 --> 00:03:26,120 saw one of these 82 00:03:26,659 --> 00:03:29,300 patients that went to 4 veneer techs and 83 00:03:29,300 --> 00:03:30,520 spent over $20,000 84 00:03:31,699 --> 00:03:34,020 only for her to have a a major 85 00:03:34,020 --> 00:03:34,840 gum infection. 86 00:03:36,335 --> 00:03:37,794 I had to put her on antibiotics, 87 00:03:38,495 --> 00:03:40,355 and, I had to undo, 88 00:03:40,974 --> 00:03:43,294 the wrongs of her going to see someone 89 00:03:43,294 --> 00:03:44,275 that she trusted 90 00:03:44,735 --> 00:03:47,074 on social media. So that's one big issue. 91 00:03:47,855 --> 00:03:51,019 I'm also looking at access to affordable dental 92 00:03:51,019 --> 00:03:52,780 care, which is one of the reasons why 93 00:03:52,780 --> 00:03:53,840 they go to these 94 00:03:54,299 --> 00:03:55,519 unlicensed individuals. 95 00:03:55,819 --> 00:03:57,759 And, with this year's election, 96 00:03:58,620 --> 00:04:00,879 I'm really interested to see how many, 97 00:04:01,739 --> 00:04:04,145 how this policy change will happen if we 98 00:04:04,145 --> 00:04:04,191 get a new administration. Just kinda watching to 99 00:04:04,191 --> 00:04:04,469 see what's gonna happen with our, 100 00:04:05,294 --> 00:04:05,794 Just 101 00:04:06,414 --> 00:04:06,914 kinda 102 00:04:07,775 --> 00:04:08,513 watching to see what's gonna happen with our, 103 00:04:08,605 --> 00:04:09,455 dental care. And then, finally, I'm always looking 104 00:04:09,455 --> 00:04:10,814 at dental practice management challenges and how we 105 00:04:10,814 --> 00:04:11,955 can, manage 106 00:04:12,495 --> 00:04:13,074 our practices, 107 00:04:13,455 --> 00:04:14,675 whether we're 108 00:04:15,055 --> 00:04:15,715 in a up 109 00:04:17,214 --> 00:04:18,365 economy or down 110 00:04:21,009 --> 00:04:21,509 economy. 111 00:04:22,050 --> 00:04:22,370 And, 112 00:04:23,089 --> 00:04:25,330 yeah, it's just, always something that we have 113 00:04:25,330 --> 00:04:26,850 to be aware of so we can make 114 00:04:26,850 --> 00:04:28,310 adjustments in our practices. 115 00:04:30,290 --> 00:04:31,810 Yeah. Definitely. I feel like, 116 00:04:32,974 --> 00:04:34,735 at least personally, I've seen a lot more 117 00:04:34,735 --> 00:04:35,235 cases 118 00:04:35,935 --> 00:04:38,514 of unlicensed dentistry kinda popping up, 119 00:04:39,134 --> 00:04:41,394 in, like, the recent weeks months 120 00:04:41,774 --> 00:04:44,095 more so than I've seen in, like, years 121 00:04:44,095 --> 00:04:44,595 past. 122 00:04:45,139 --> 00:04:46,519 What do you think is kind 123 00:04:46,819 --> 00:04:47,560 of behind 124 00:04:48,259 --> 00:04:50,339 this increase? I know you kinda mentioned a 125 00:04:50,339 --> 00:04:52,680 little bit that it could be because of 126 00:04:52,819 --> 00:04:54,759 the the lack of access. 127 00:04:55,699 --> 00:04:57,300 But do you think there's kinda anything else 128 00:04:57,300 --> 00:04:58,360 going on with that? 129 00:04:59,654 --> 00:05:02,774 Yeah. I I, it's it's the influence of 130 00:05:02,774 --> 00:05:03,675 social media. 131 00:05:04,455 --> 00:05:07,035 Social media is great when it's great, but 132 00:05:07,335 --> 00:05:10,214 a lot of young people who are, going 133 00:05:10,214 --> 00:05:12,960 to these veneer texts, you know, they just 134 00:05:12,960 --> 00:05:15,520 because someone is on Instagram and they see 135 00:05:15,520 --> 00:05:18,240 these before and after pictures, and it really 136 00:05:18,240 --> 00:05:20,259 does boil down to cost because 137 00:05:20,879 --> 00:05:22,800 we know that, in the dental world, we're 138 00:05:22,800 --> 00:05:24,819 charging anywhere between $1,000 139 00:05:25,680 --> 00:05:25,839 to 140 00:05:26,675 --> 00:05:28,274 in New York City, it goes up to, 141 00:05:28,274 --> 00:05:29,574 like, 3 to $4,000 142 00:05:30,274 --> 00:05:33,154 per tooth. So when they see these people 143 00:05:33,154 --> 00:05:35,574 on Instagram and Facebook and TikTok, 144 00:05:36,675 --> 00:05:39,240 advertising that you could get your entire mouth 145 00:05:39,479 --> 00:05:40,539 done for $2,000, 146 00:05:41,240 --> 00:05:43,639 it sounds like a good deal. And who 147 00:05:43,639 --> 00:05:46,699 doesn't wanna bargain if they can get similar 148 00:05:46,919 --> 00:05:47,419 results? 149 00:05:48,039 --> 00:05:49,720 And a lot of these this one guy 150 00:05:49,720 --> 00:05:50,459 in Atlanta, 151 00:05:51,560 --> 00:05:54,205 he actually had a certificate that was he 152 00:05:54,205 --> 00:05:56,605 went over to Columbia, was trained by a 153 00:05:56,605 --> 00:05:57,745 dentist in Columbia, 154 00:05:58,125 --> 00:06:00,465 and his certificate actually said 155 00:06:00,925 --> 00:06:01,425 doctor, 156 00:06:02,045 --> 00:06:04,064 I forgot his name, but his certificate 157 00:06:04,365 --> 00:06:06,944 had doctor on it. So if patients 158 00:06:07,730 --> 00:06:09,430 aren't doing their due diligence, 159 00:06:09,970 --> 00:06:12,370 they are getting tricked. They're getting tricked by 160 00:06:12,370 --> 00:06:13,910 these people who are impersonating 161 00:06:14,290 --> 00:06:16,449 dentists, and they're just out for the money. 162 00:06:16,449 --> 00:06:18,550 So I think social media, 163 00:06:19,009 --> 00:06:21,144 because some a lot of people who are 164 00:06:21,144 --> 00:06:23,704 doing these veneers are that are veneer techs, 165 00:06:23,704 --> 00:06:25,704 they have a lot of followers. They look 166 00:06:25,704 --> 00:06:26,604 at the follower 167 00:06:26,904 --> 00:06:28,764 account, and they are 168 00:06:29,064 --> 00:06:30,204 basing their credibility 169 00:06:30,665 --> 00:06:33,064 based off of their social media following and 170 00:06:33,064 --> 00:06:35,644 what they see on Instagram, Facebook, and TikTok. 171 00:06:36,089 --> 00:06:37,709 So it's all about education. 172 00:06:39,689 --> 00:06:41,870 Yeah. That definitely makes a lot of sense. 173 00:06:42,490 --> 00:06:44,649 Something that I'm curious to get your thoughts 174 00:06:44,649 --> 00:06:45,149 on, 175 00:06:46,250 --> 00:06:48,490 is what are you most excited about when 176 00:06:48,490 --> 00:06:51,024 it comes to dentistry right now, And what 177 00:06:51,024 --> 00:06:53,204 are some things that are potentially making you 178 00:06:53,345 --> 00:06:55,345 a little bit nervous, maybe outside of all 179 00:06:55,345 --> 00:06:56,964 this, unlicensed dentistry? 180 00:06:58,144 --> 00:06:58,644 Yes. 181 00:06:59,105 --> 00:07:01,845 Well, I'm most excited about the technology, 182 00:07:02,990 --> 00:07:05,330 the advances in technology in dentistry, 183 00:07:06,189 --> 00:07:09,470 like AI, and, like, a recent news story 184 00:07:09,470 --> 00:07:13,330 showed how robotic procedures are now being done. 185 00:07:13,790 --> 00:07:14,290 And, 186 00:07:14,750 --> 00:07:16,050 I was really excited. 187 00:07:16,595 --> 00:07:18,514 The one good thing that came out of 188 00:07:18,514 --> 00:07:19,814 the pandemic was, 189 00:07:20,354 --> 00:07:21,014 the dental, 190 00:07:21,954 --> 00:07:23,894 industry embracing teledentistry, 191 00:07:24,514 --> 00:07:25,735 which also gives 192 00:07:26,274 --> 00:07:29,069 patients access to care in a different way. 193 00:07:29,230 --> 00:07:32,910 So these innovations are really transforming patient care 194 00:07:32,910 --> 00:07:34,449 and making it more accessible 195 00:07:34,830 --> 00:07:35,569 and efficient. 196 00:07:36,430 --> 00:07:39,310 Now on the other hand, I'm nervous about 197 00:07:39,310 --> 00:07:42,285 the workforce issues that we're facing because I 198 00:07:42,285 --> 00:07:43,104 noticed on 199 00:07:43,404 --> 00:07:46,204 some of these Facebook groups, I'm on Facebook 200 00:07:46,204 --> 00:07:48,524 in these groups, and a lot of dental 201 00:07:48,524 --> 00:07:49,024 professionals 202 00:07:50,365 --> 00:07:51,504 appear to be, 203 00:07:52,444 --> 00:07:54,144 really getting burnt out. 204 00:07:54,889 --> 00:07:56,669 So I'm worried about our profession, 205 00:07:58,009 --> 00:07:58,329 and, 206 00:07:58,889 --> 00:08:02,029 I'm deeply concerned about the lack of education, 207 00:08:03,289 --> 00:08:06,269 for patients on dental care. Now it is 208 00:08:06,504 --> 00:08:10,185 actually National Dental Hygiene Month, and I'm not 209 00:08:10,185 --> 00:08:12,524 seeing a lot of public service announcements 210 00:08:12,824 --> 00:08:16,425 or a lot of educational efforts on social 211 00:08:16,425 --> 00:08:16,925 media. 212 00:08:17,545 --> 00:08:20,550 And as a result, you know, once like 213 00:08:20,550 --> 00:08:23,050 I just said, the these patients are making 214 00:08:23,189 --> 00:08:24,810 bad decisions about their 215 00:08:25,189 --> 00:08:27,689 health. So I love to see 216 00:08:27,990 --> 00:08:28,969 our industry 217 00:08:29,509 --> 00:08:30,889 doing more PSAs, 218 00:08:31,589 --> 00:08:32,409 doing more 219 00:08:33,634 --> 00:08:34,694 TV commercials, 220 00:08:35,074 --> 00:08:35,814 and more 221 00:08:36,595 --> 00:08:36,995 on, 222 00:08:37,954 --> 00:08:40,115 just everywhere. We should really be getting our 223 00:08:40,115 --> 00:08:41,254 messages out. 224 00:08:41,794 --> 00:08:43,634 It's one of the reasons why I started 225 00:08:43,634 --> 00:08:46,274 my podcast. It's called Let's Talk Smiles, and 226 00:08:46,274 --> 00:08:49,459 it's for dental consumers. And I raise all 227 00:08:49,459 --> 00:08:51,860 of the issues and talk about new products 228 00:08:51,860 --> 00:08:54,679 and everything that they need to know. So, 229 00:08:55,139 --> 00:08:58,580 I'm hoping that more of our dental industry 230 00:08:58,580 --> 00:08:59,080 leaders 231 00:08:59,674 --> 00:09:02,334 start their podcast and just disseminate information 232 00:09:02,714 --> 00:09:04,975 any way our patients can consume it 233 00:09:05,355 --> 00:09:07,034 so that we can start to make a 234 00:09:07,034 --> 00:09:07,534 difference 235 00:09:07,995 --> 00:09:10,894 for our patients in our practices as well. 236 00:09:12,250 --> 00:09:14,490 Yeah. I think that you're right that there 237 00:09:14,490 --> 00:09:17,289 hasn't been, like, a ton of kinda information, 238 00:09:17,289 --> 00:09:19,309 like you're talking about public service announcements 239 00:09:19,769 --> 00:09:21,549 and things of those nature regarding 240 00:09:22,009 --> 00:09:23,870 patient education and patient, 241 00:09:24,444 --> 00:09:27,565 I just guess, information and and knowing what's 242 00:09:27,565 --> 00:09:28,304 going on, 243 00:09:28,684 --> 00:09:31,485 with their their oral health. You also touched 244 00:09:31,485 --> 00:09:33,725 on, like, AI and technology. Do you think 245 00:09:33,725 --> 00:09:34,464 that those 246 00:09:35,084 --> 00:09:35,584 can, 247 00:09:36,044 --> 00:09:37,584 kinda help improve, 248 00:09:38,309 --> 00:09:40,490 that patient education and and 249 00:09:40,950 --> 00:09:42,950 make sure that patients are more informed about 250 00:09:42,950 --> 00:09:44,169 kinda what's going on? 251 00:09:45,110 --> 00:09:46,070 Yes. I think, 252 00:09:46,549 --> 00:09:49,690 those gentle practices that have embraced AI 253 00:09:50,434 --> 00:09:52,134 and, all that it can do, 254 00:09:52,514 --> 00:09:54,294 and what we could show our patients 255 00:09:54,674 --> 00:09:57,315 in the dental practice and help them understand 256 00:09:57,315 --> 00:09:58,534 their true condition, 257 00:09:58,995 --> 00:10:01,475 I think once they can visually see and 258 00:10:01,475 --> 00:10:02,934 they really understand 259 00:10:03,440 --> 00:10:05,679 and we present it to them in layman's 260 00:10:05,679 --> 00:10:06,179 terms, 261 00:10:07,679 --> 00:10:10,480 those practices that have embraced AI are going 262 00:10:10,480 --> 00:10:12,179 to do very, very well. 263 00:10:12,799 --> 00:10:14,100 It's a game changer, 264 00:10:14,879 --> 00:10:17,360 having the latest technology. And I know it 265 00:10:17,360 --> 00:10:18,259 can be expensive, 266 00:10:19,115 --> 00:10:21,855 but, just like how we had to trans 267 00:10:22,954 --> 00:10:24,894 just go from manual 268 00:10:25,674 --> 00:10:28,075 x rays to digital x rays, how it 269 00:10:28,075 --> 00:10:29,434 made a difference in how we 270 00:10:30,075 --> 00:10:32,475 how fast, we're able to show them their 271 00:10:32,475 --> 00:10:35,809 condition and how much readable x rays, 272 00:10:36,350 --> 00:10:39,629 were compared to the manual development of x 273 00:10:39,629 --> 00:10:40,129 rays. 274 00:10:40,590 --> 00:10:42,049 When we brace technology, 275 00:10:42,590 --> 00:10:43,410 we are 276 00:10:43,789 --> 00:10:46,289 literally putting ourselves above the competition 277 00:10:46,590 --> 00:10:48,825 and standing out, and that's what we want. 278 00:10:48,904 --> 00:10:51,965 And we wanna deliver the best patient experience 279 00:10:52,184 --> 00:10:54,825 we can, and AR is definitely one of 280 00:10:54,825 --> 00:10:56,524 the ways that we can do it. 281 00:10:57,705 --> 00:10:59,144 Awesome. Thank you. That makes a ton of 282 00:10:59,144 --> 00:10:59,644 sense. 283 00:11:00,345 --> 00:11:02,424 Just as we're kinda wrapping up here with 284 00:11:02,424 --> 00:11:03,404 our last question 285 00:11:03,879 --> 00:11:04,699 for today, 286 00:11:05,480 --> 00:11:07,879 what do you think the most effective health 287 00:11:07,879 --> 00:11:08,620 care leaders, 288 00:11:09,079 --> 00:11:10,939 will need in order to be successful, 289 00:11:11,639 --> 00:11:13,179 over the next 2 to 3 years? 290 00:11:14,360 --> 00:11:14,860 Yeah. 291 00:11:15,480 --> 00:11:17,259 I think that the most effective 292 00:11:17,694 --> 00:11:20,034 health care leaders will need to focus on 293 00:11:20,254 --> 00:11:22,595 a few critical areas. Number 1, 294 00:11:23,294 --> 00:11:24,834 touched upon it earlier, 295 00:11:25,615 --> 00:11:28,995 needing to be marketing savvy for practice growth. 296 00:11:29,134 --> 00:11:31,694 Leaders will have to be really proficient in 297 00:11:31,694 --> 00:11:32,914 marketing and leveraging 298 00:11:34,070 --> 00:11:36,870 all the various platforms that they can so 299 00:11:36,870 --> 00:11:38,710 that their practices can, 300 00:11:39,190 --> 00:11:40,250 build their authority. 301 00:11:40,710 --> 00:11:41,190 And, 302 00:11:41,590 --> 00:11:42,309 by effective 303 00:11:42,790 --> 00:11:45,129 if you use social media the right way, 304 00:11:45,350 --> 00:11:48,855 podcasts and other media channels getting on TV, 305 00:11:48,995 --> 00:11:50,835 this is the perfect month to really get 306 00:11:50,835 --> 00:11:53,815 that message out. They can build a strong 307 00:11:54,035 --> 00:11:56,215 brand presence, attract new patients. 308 00:11:56,674 --> 00:11:58,054 And, number 2, 309 00:11:58,950 --> 00:12:00,170 making data 310 00:12:00,550 --> 00:12:01,050 driven 311 00:12:01,429 --> 00:12:01,929 decisions. 312 00:12:03,029 --> 00:12:05,429 In a certain economy, we don't know how 313 00:12:05,429 --> 00:12:07,350 things are gonna go over the next couple 314 00:12:07,350 --> 00:12:10,170 years. But being able to analyze the practice 315 00:12:10,230 --> 00:12:11,850 data and make quick, 316 00:12:12,365 --> 00:12:15,325 informed decisions is gonna be crucial for our 317 00:12:15,325 --> 00:12:16,225 dental leaders. 318 00:12:16,924 --> 00:12:19,024 We have to monitor those metrics, 319 00:12:19,565 --> 00:12:21,024 like patient satisfaction, 320 00:12:22,365 --> 00:12:23,985 practice financial performance, 321 00:12:24,845 --> 00:12:25,985 and staff productivity 322 00:12:26,524 --> 00:12:27,825 so that we can pivot 323 00:12:28,250 --> 00:12:31,450 when needed and ensure that our practices are 324 00:12:31,450 --> 00:12:34,089 stable. And then finally, we just talked about 325 00:12:34,089 --> 00:12:35,309 it, adopting, 326 00:12:35,850 --> 00:12:37,549 those new technology, 327 00:12:38,970 --> 00:12:40,429 things that are coming out, 328 00:12:41,049 --> 00:12:44,345 and that will really help with efficiency 329 00:12:44,725 --> 00:12:48,804 and high quality patient experiences. So those are 330 00:12:48,804 --> 00:12:51,365 the things that I believe that our leaders 331 00:12:51,365 --> 00:12:53,784 need to do to be cutting edge 332 00:12:54,404 --> 00:12:57,784 and deliver excellent patient care and practice. 333 00:12:58,870 --> 00:13:00,809 Profitability is the outcome. 334 00:13:01,909 --> 00:13:03,589 Awesome. Thank you so much. Those are some 335 00:13:03,589 --> 00:13:04,329 great points. 336 00:13:05,429 --> 00:13:06,329 Thank you. 337 00:13:07,350 --> 00:13:08,309 I hope that this, 338 00:13:09,029 --> 00:13:12,345 interview brings value to the Becker's audience, and, 339 00:13:12,584 --> 00:13:14,524 thank you so much for having me. 340 00:13:15,225 --> 00:13:17,404 Yeah. Absolutely. Thank you for joining 341 00:13:17,784 --> 00:13:20,824 us today, doctor Austin, and sharing your valuable 342 00:13:20,824 --> 00:13:21,324 expertise 343 00:13:21,625 --> 00:13:23,644 and insights into the dental space. 344 00:13:24,279 --> 00:13:26,360 It's been a pleasure speaking with you today, 345 00:13:26,360 --> 00:13:28,679 and I look forward to connecting with you 346 00:13:28,679 --> 00:13:29,820 again in the future. 347 00:13:30,759 --> 00:13:33,419 Likewise. Have a great day. You too.