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Hey there, dental professionals and industry enthusiasts.

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Picture this. It's October, and you're in the

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middle of one of the most transformative

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experiences of your career. You're at the Becker's

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Fall Future of Dentistry Roundtable in the vibrant

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city of Chicago, fresh off an incredible 3

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days at the Hyatt Regency. Imagine yourself inspired

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and invigorated

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after attending captivating keynote sessions by none other

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than the legendary boxing world champion and CEO,

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Lila Elite, and the extraordinary

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professional basketball player, Caitlin Clark. See yourself engaged

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in lively discussions,

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exchanging ideas, and collecting a stack of business

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cards from fellow dental experts and potential partners.

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You've networked with over 350

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attendees and learned from more than 80 speakers

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who are at the forefront of dental innovation.

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You sat in on educational sessions exploring topics

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that elevate dental care as a critical element

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of whole person health. You've witnessed firsthand how

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digital technology is revolutionizing

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patient outcomes

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and how both large DSOs and independent practices

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are flourishing. Get ready to transform your career

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and don't miss out on this incredible

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opportunity. The Becker's fall future of dentistry roundtable

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is from October 30th to November 1, 2024.

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Get registered by going to beckersdental.com

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and clicking on the events page.

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Hello. This is Cameron Cortejano with the Becker's

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Dental and DSO review podcast.

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I'm thrilled to be joined today by doctor

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Catherine Alderman, founder and CEO of Intelligent Care

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Alliance. Doctor Alderman, thank you so much for

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being here today.

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Hey. Thank you so much, Cameron, for inviting

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me. It's always a pleasure, and I'm honored

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to be on a Becker's Healthcare

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podcast. I'm super excited,

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to talk about, some of the issues we

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have in dentistry

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and what to look for in

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2024 and even 2025.

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Awesome.

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To start us off today, can you just

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introduce yourself,

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and tell us a little bit about your

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background?

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I have been in dentistry for a long

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time, and, really, I can be up I

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have been growing dental group from a start

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up, so I have a lot of experience,

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growing,

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successful dental practices from a start up and

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also developing them as they become a seasoned

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practices.

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So my expertise

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is all about

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strategy,

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marketing,

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mentoring,

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PR,

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and now integrating

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AI technology

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to help dental practices

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and to support the team.

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Great. Thanks for that.

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What are some of the biggest issues

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that you are following in the dental industry,

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this year?

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I would say 4 issues. Number 1, AI

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integration.

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People want to have an a integration, but

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there is a fear and lack of time

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and sometimes lack of understanding how to bring

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it successfully

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and integrate it into practice. So number 1,

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a integration.

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Number 2, patient acquisition and retention because,

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most practices

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do feel

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competitive

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landscape,

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and keeping patients

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engaged and loyal

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is everything, but it's becoming more it's

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becoming more challenging with so much competition

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in the market.

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And that brings another point, employee retention,

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that,

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they do experience

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employee retention problem, but, really, the biggest,

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advantage of all the professional practices is a

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long term

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motivated and a happy team, and a lot

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of dental practices

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will struggle with having a long term

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motivated and a happy team. So,

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employee retention

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moves along with the patient acquisition and retention.

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And, also, the last challenge that I see

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many dental offices experiencing

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is economic concerns.

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Because right now, due to economic situation

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in USA

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and the election's coming up, patients are more

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careful with the standard.

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And really, they are

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they're really worried about spending money, and, they

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want to only do an insurance pay. So

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that has been, I see it as a

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common challenge in a lot of the input

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practices.

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Yeah. Definitely. I think that, the economic conditions,

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especially as we're getting even closer and closer

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to the election now,

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is is becoming a bigger talking point

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in dentistry.

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What do you see kinda,

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going forward,

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up to the election and then maybe, like,

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a little bit

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post election when it comes to the economy

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and, like, patient spend and stuff like that.

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But I would be I would love to

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have a crystal ball and tell you that,

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but I don't have that knowledge.

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But what I do know that, I it

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survived 2,008

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recession.

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So what worked for me is, encouraging the

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team, providing a great customer service, and really

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focusing on procedures that patients value.

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Emergency dental care,

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doing procedures that do help patients to be

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out of pain, to prevent

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action, or to make sure,

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it gives them value. So

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learning from 2,008,

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2009 recession, it's really being available to the

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patients and offering the services that they need.

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And, that's really helped me to get through

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that recession

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and, maintain successful practices and maintain the growth.

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And regardless of what happens

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with the upcoming elections

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or after elections,

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I would say focusing on on a customer

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service and focusing on provided services that patients

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would value

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and, making sure what services

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are offered

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at DentalProctus.

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Got it. That makes sense.

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Something that I'm curious to get your thoughts

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on

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are what are some things that you're most

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excited about when it comes to dentistry today,

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and what are some things that are potentially

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making you a little bit concerned or a

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little bit nervous?

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Oh, I love to talk about it. So

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my excitement, I just completed the MIT program,

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in 2004, and, MIT program was to create

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AI products for health care. So I love

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AI, and I'm excited,

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about transformative potential of AI in a dental

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industry.

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AI can streamline operations, improve patient care. It

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can even help in diagnosis, and, really, it

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can help to support dental teams and

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maximize what we do

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while minimizing how much energy we have to

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spend.

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But to bring AI is not easy because

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our team is,

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our team is already kind of overstimulated,

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and a lot of teams are short on

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health, and burned out. So introducing a new

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technology

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can be challenging. So then so while I'm

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excited about bringing AI to dental practices,

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I'm also nervous about the teams accepting it

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and taking time to learn it and really

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incorporate it in the daily routines

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and operations

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and utilizing

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AI correctly

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to support them. So while I'm excited, I

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can see that, I'm a little nervous about

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it as well. And most importantly,

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that, there is a responsibility

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when I do introduce AI or AI is

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introduced to the office. You want to make

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sure that it's implemented the right way, otherwise,

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it can back fire as well. So there

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is a responsibility

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about bringing

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AI and,

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moving it to as a part of our

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daily routine. But, again, it has to be

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done correctly.

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So it benefits the practice, benefits the team,

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and not the opposite.

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So that's I'm excited and nervous

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about bringing AI at the same time.

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Yeah. I think just because it is still

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so new to the industry, there is a

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lot of that

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feeling that,

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you know, AI is great, and it can

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help us be more efficient at our practices.

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But if we're not using it correctly,

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it can

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definitely,

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maybe not backfire, but, you know, we're not

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getting the most out of it. So we

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wanna make sure we're doing that. What do

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you think are some of, you know, your

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best practices when it comes to integrating and

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implementing

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AI and making sure that

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the the whole team at a dental practice

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is kinda on the same page with that

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new tech and AI.

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I love that question. And, truly, it's come

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down to one answer, change management. So when

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we

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be as a practice leaders, we may get

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excited about, technology, saving money,

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increasing revenue while relying more,

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on our AI and,

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not so much relying on our human health.

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So other leaders may get excited about this

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technology.

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But if we want to bring an AI

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to the practice,

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the team may not be that excited because

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they can look at it as a threat

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to the job, or they don't understand how

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it will support them, or they may not

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see value in adding it. So we have

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to think change management, and change management is

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when we get our teams excited about it.

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And,

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the goal is here is not to implement

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too many new things,

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but really to focus on one thing at

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a time and,

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really to go through the cycle of explaining

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to the team how it will help them,

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support them,

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taking any spheres away,

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and then, give it time

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for the team to

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use the technology,

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get comfortable with the technology,

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and really start seeing the benefits of it.

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So we're gonna change management model focuses on

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implementation,

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careful implementation,

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and getting the team on board and getting

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the team actually excited

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to

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use this technology.

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So that's really my best advice.

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Do it slow. Do one thing at a

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time, but do it now.

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The reason that I would say do it

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now

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because we're all gonna be using AI.

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No exceptions. We will be using AI in

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every part of our life.

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And while AI will not replace our jobs,

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it will make the jobs look more different.

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So the team

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and,

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team members and officers

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that do implement AI now,

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they will have a much easier conversation

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to be

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to use an AI,

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in their daily lives.

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So my best recommendation, start using AI now,

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implement AI, but do it slowly. Do it

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one thing at a time and follow change

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management model, which basically starts with getting the

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team excited, getting them

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getting them to see the benefits,

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then learning how to use it, and really

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utilizing those benefits.

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So that's that would be my best recommendation

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on how to bring AI

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in a more successful way.

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Got it. That makes a ton of sense.

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Kinda as we move into

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the last question for today,

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what will the most effective health key health

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care leaders need in order to be successful,

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in the next 2 to 3 years, do

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you think?

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I love talking about it. I might give

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you a little bit longer answer here because

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number 1, again, the leaders the leaders have

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to be adoptable.

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They have to adopt.

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So they have to understand what health care

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landscape is changing is a

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super fast pace and then really driven the

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technological advancements AI,

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shift on a patient expectations,

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and really more regulatory requirements.

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So leaders will need to be highly adaptive,

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able to

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change the direction quickly

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and response to new challenges. And really, they

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have to see an opportunity

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as they arise. So they have to be

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adaptable

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adaptable, and they have to be flexible

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and,

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adjusting

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to everything that is happening so quickly,

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you know, around us. They have to be

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tech savvy. They have to understand that, again,

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it's gonna be here. They really cannot ignore

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AI. It it's gonna be here. That's,

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they cannot ignore it, so they have to

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adjust to that. So they're really whether they

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believe it or not, they have to adjust

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to it. They have to implement it, and

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they have to start thinking how can I

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bring AI? In what areas can I use

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AI? And how can I implement it,

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to my practice?

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But the next one will surprise you. Empathy

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and emotional intelligence.

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The the leaders have to be emotionally intelligent.

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All leaders,

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not just the practice owners, office managers,

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leaders. They have to have an emotional intelligence

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because that's how it's been shown to be

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number one factor

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that is valued

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by workers

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when they value

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when they score the health of the culture.

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So emotional

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emotionally intelligent leaders are highly valued, and they

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need it

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especially in a light of a labor shortage

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and,

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the way the labor market is looking. So,

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really, developing empathy

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and emotional intelligence skills are crucial

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for leaders

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in a current market.

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And, really, they have to have a strategic

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vision because,

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effective health care leaders,

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they need to have a clear and strategic

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vision for the future. And the reason I

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say that because there is so much happening,

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and I see it in every practice that

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the leaders become bombarded with,

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plans or to do list. And they have

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to

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they have to know what matters because not

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everything matters. So they have to be able

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to become that

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20%

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of a to do list that will make

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a big impact and focus

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only on work tasks,

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because that's the most important.

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And they have to build strategic plans and

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build a vision

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based on

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what really matters. So they have to be

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able to pick out and understand what matters

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and really build a strategic vision

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based on what matters and not, you know,

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what maybe

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everybody,

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says that they need to do. So they

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have to be able

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to confidently pick what really matters.

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And then, you know, they have to con

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they have to continue well, learn, and they

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have to really be kind of have the

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growth mindset

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again because that's really,

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that's really important,

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to survive in this fast paced

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world.

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And really and finally, the most the most

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important that all this remains important

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regardless of economic situation, technological

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advancements,

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00:15:15,529 --> 00:15:16,029
or

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00:15:16,970 --> 00:15:17,950
political situation

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00:15:18,730 --> 00:15:21,529
focusing on a patient experience and outcome. That's

404
00:15:21,529 --> 00:15:22,909
a basic foundational

405
00:15:23,289 --> 00:15:23,789
principle,

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and we all have to remember other leaders.

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Patient care, patient experience

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comes first,

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and that has to be our top priority

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to ensure

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that our teams, our doctors

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provide the positive experience

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and, create that,

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patient experience with a positive outcome. So, really,

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00:15:45,080 --> 00:15:47,660
there is a lot for the leaders, but,

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if the leaders possess those qualities and value

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00:15:51,559 --> 00:15:54,235
of things, they will do great jobs. They

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will be great leaders,

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in,

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00:15:58,154 --> 00:15:58,654
in

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this market.

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00:16:01,355 --> 00:16:03,995
Awesome. Thanks so much for that. So, just

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00:16:03,995 --> 00:16:05,915
to wrap up here today, I wanna thank

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00:16:05,915 --> 00:16:07,855
you so much again for joining

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00:16:08,350 --> 00:16:09,330
us on the Becker's

426
00:16:09,870 --> 00:16:12,429
Dental podcast, doctor Alderman, and thank you for

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00:16:12,429 --> 00:16:14,690
sharing all those valuable expertise,

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00:16:15,629 --> 00:16:18,269
and insights. It's been a pleasure connecting and

429
00:16:18,269 --> 00:16:19,570
speaking with you today,

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00:16:20,029 --> 00:16:22,110
and I look forward to connecting with you

431
00:16:22,110 --> 00:16:23,169
again in the future.

432
00:16:24,125 --> 00:16:26,205
Thank you so much, Cameron. My pleasure. And

433
00:16:26,205 --> 00:16:28,205
thank you for giving me this opportunity and

434
00:16:28,205 --> 00:16:29,184
letting me share,

435
00:16:29,884 --> 00:16:32,304
about my favorite thing, the business of dentistry

436
00:16:32,445 --> 00:16:35,404
and leadership and, you know, everything that has

437
00:16:35,404 --> 00:16:36,125
to do with,

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00:16:36,684 --> 00:16:38,544
growing successful dental practices.