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Hey there, dental professionals and industry enthusiasts.

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Picture this. It's October, and you're in the

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middle of one of the most transformative

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experiences of your career. You're at the Becker's

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Fall Future of Dentistry Roundtable in the vibrant

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city of Chicago, fresh off an incredible 3

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days at the Hyatt Regency. Imagine yourself inspired

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and invigorated

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after attending captivating keynote sessions by none other

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than the legendary boxing world champion and CEO,

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Lila Elite, and the extraordinary

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professional basketball player, Caitlin Clark. See yourself engaged

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in lively discussions,

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exchanging ideas, and collecting a stack of business

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cards from fellow dental experts and potential partners.

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You've networked with over 350

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attendees and learned from more than 80 speakers

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who are at the forefront of dental innovation.

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You sat in on educational sessions exploring topics

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that elevate dental care as a critical element

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of whole person health. You've witnessed firsthand how

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digital technology is revolutionizing

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patient outcomes

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and how both large DSOs and independent practices

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are flourishing. Get ready to transform your career

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and don't miss out on this incredible

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opportunity. The Becker's fall future of dentistry roundtable

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is from October 30th to November 1, 2024.

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Get registered by going to beckersdental.com

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and clicking on the events page.

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Hello. This is Arianna Portolatin with the Becker's

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Dental and DSO Review podcast.

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I'm thrilled to be joined today by Tori

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Lynch, a dental operations specialist in Texas. Tori,

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thank you so much for being here today.

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Thanks for having me. I'm really excited to

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be a part of this and share my

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knowledge.

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Yeah. Definitely.

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To start us off, can you introduce yourself

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and tell us a little bit about your

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background?

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Absolutely. So I'm Tori Lynch. I have more

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than a decade of experience on the business

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and operations side of dentistry.

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I've worked in corporate groups, practices,

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private, so solo,

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proprietary

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doctors, as well as specialists.

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So I've been able to see all ranges

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of of our industry, as well as how

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it's continuing to to evolve, as well as

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change. And and some aspects are great, and

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and some aspects I would like for it

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to be, tweaked a little bit. So I

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I know that we're gonna talk about those

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things, later in our conversation.

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Yes. Definitely. And I'm excited to to dive

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into that with you. So thank you so

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much for kicking us off here.

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First question here. What are some of the

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biggest issues that you're following in the dental

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industry this year?

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Yeah. So,

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technology integrations,

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not only as it relates to cloud, but

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how we're also integrating third party vendors,

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retaining talent. So,

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it's no surprise to anyone that since what's

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2020,

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there's been a number of people that have

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decided to leave health care just in general.

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And so we've been,

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put in a position

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where

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us being able to retain top talent and

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or keep people interested

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is not where it was in 2019, 2018,

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or even, what, 20, 15.

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What we're seeing is

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we have to now be more creative

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in how we are approaching people and being

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willing to bring people on board that may

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not have dental experience,

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but they are quick learners.

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Also, when as it relates to standard of

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care, there's no surprise here that you could

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line up 100 dentists and ask them about

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something, and they're all you're probably gonna at

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least come back with over

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92 different responses.

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And so, us finding ways, especially when you're

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thinking about, group practices,

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how do we go about making sure that

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all of the doctors have very similar treatment

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philosophy? Because, as you know, in group practices,

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one doctor may diagnose, another doctor may actually

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do the treatment. And how do we make

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sure that we're maintaining

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being very close, especially about being an operations

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person,

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concerned about inflation. Right? We hear that

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word a lot now,

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but it but how our operating costs have

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inflated, and how does that then,

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prohibit us for us to be able to

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keep top talent? So what are some of

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the incentives that we can put in place

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in order to keep our team members engaged

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and loving what we do? Because we do

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a marvelous thing being able to help patients

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and help their old cavity and connecting that

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to their body.

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So dentistry is a very fun field. It's

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a difficult field,

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but when we're working to make sure that

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we're doing everything that we can, and then

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competing with rising cough,

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those things can be can be somewhat tricky

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for us to be able to pull off

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and, execute that well consistently.

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Yeah. Thank you so much for that. I'm

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also curious,

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what are you most excited about when it

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comes to dentistry right now, and is there

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anything that makes you nervous about the industry?

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I am really excited about the emergence

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of women leaders in dentistry.

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And so,

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throughout my career, it's been predominantly male,

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male driven. It's still very male driven, but,

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but being able to go to some of

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these conferences

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and being able to speak to other women

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that are leading groups that have a desire

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to be the next Heartland. Those things are

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very, very exciting, and it's very, very encouraging.

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As we get more people at the table,

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that does create opportunity for innovation. It creates

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opportunities for just rough innovation. I'm really, really

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excited to see where that goes and how

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that starts to shift the way that we

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approach our patients in dentistry.

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As it relates to what makes me nervous,

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consolidation.

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Some consolidation

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is good,

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but consolidation

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in general,

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if it's not done with care and if

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it's not done strategically,

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can have a lot

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of adverse impact to,

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to the populations that you're serving.

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Okay. Yeah. Can you talk a little bit

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about, I know you're based in Texas, what

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the consolidation has really looked like in that

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state?

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So in Texas, there are tons of DSOs

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that are that are popping up.

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Texas is really just I know Texas is

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a huge state,

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but Texas in general is a place that

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people love to go to to create business

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and to create innovation. So,

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when it comes to consolidation,

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it's a it's a good and a bad

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thing. It's a good thing because some of

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these groups that are that are popping up

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out of out of nowhere, they don't have

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a lot of systems in place, and so

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patients are having a really bad experience. So

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then they're going to coming to us. Right?

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And so when they're coming to us, we

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now have to reset

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the experience that they had in that other

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location, or perhaps they went to 2 or

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3,

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different,

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locations.

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And then they come to us, and so

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we have to course correct,

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their experience.

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So when it comes to consolidation, it also

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makes it somewhat competitive too. Right? Because,

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when you are a larger group, you tend

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to have a larger marketing budget, and so

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we find ourselves having to compete

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with

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with those types of dollars.

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And so in private practice, we don't always

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have

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the marketing spend,

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to be able to compete with some of

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these much larger groups.

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Okay. Great. Yeah. Thank you for diving in

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a little bit deeper in that. Last question

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here. What will the most effective health care

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leaders need to be successful in the next

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question here. What will the most effective health

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care leaders need to be successful

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in the next 2 to 3 years? Yeah.

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I think this is a great question. And

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this is a question that I tend to

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hear at a lot of conferences and and

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on podcasts. And I agree with the legacy

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DSO,

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podcast, and I agree with the legacy DSO,

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CEOs and what they're saying.

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We have to be very clear on what

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the vision is,

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identify 2 or 3 goals that we're gonna

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get

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laser focused on, and making sure that we

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execute it before we go to another thing.

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Too often what happens is that we participate

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in conferences, and we are listening to different

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podcasts, and then we try to use that

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information and develop something new, and then our

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strategies are always evolving and changing. The vision

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is going from one thing to the next.

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And so we have to get laser focused

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on what it is we're looking to accomplish,

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have true metrics that are associated with it,

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and then measure the consistency

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in our

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execution. Well, thank you for joining us today,

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Tori. It's been a pleasure speaking with you,

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and I look forward to connecting with you

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again in the future.

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Thank you for having me.