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Hey there, dental professionals and industry enthusiasts.

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Picture this. It's October, and you're in the

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middle of one of the most transformative

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experiences of your career. You're at the Becker's

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Fall Future of Dentistry Roundtable in the vibrant

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city of Chicago, fresh off an incredible 3

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days at the Hyatt Regency. Imagine yourself inspired

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and invigorated

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after attending captivating keynote sessions by none other

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than the legendary boxing world champion and CEO,

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Lila Elite, and the extraordinary

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professional basketball player, Caitlin Clark. See yourself engaged

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in lively discussions,

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exchanging ideas, and collecting a stack of business

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cards from fellow dental experts and potential partners.

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You've networked with over 350

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attendees and learned from more than 80 speakers

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who are at the forefront of dental innovation.

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You sat in on educational sessions exploring topics

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that elevate dental care as a critical element

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of whole person health. You've witnessed firsthand how

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digital technology is revolutionizing

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patient outcomes

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and how both large DSOs and independent practices

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are flourishing. Get ready to transform your career

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and don't miss out on this incredible

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opportunity. The Becker's fall future of dentistry roundtable

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is from October 30th to November 1, 2024.

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Get registered by going to beckersdental.com

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and clicking on the events page.

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Hello. This is Cameron Cortejano with the Becker's

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Dental and DSO review podcast.

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Thrilled to be joined today by doctor Seth

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Gebry, who is senior director of clinical AI

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Innovation at Heartland Dental. Doctor Gebry, thank you

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so much for being here today.

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I appreciate you having me on.

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To start us off, can you introduce yourself

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and, tell us a little bit about your

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background?

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Sure. My name is doctor Seth Ghibbry. I

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am senior director of clinical AI and innovation

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for Heartland Dental.

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I am

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a first and foremost, I am grounded in

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faith. I'm a follower of Jesus Christ. I'm

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the father of 2 sons who are moving

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out of out of the nest of the

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house and,

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husband of 25 plus years.

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Been in dentistry for a a few decades

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now. It's amazing how fast time goes. And,

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I was a I've been a multiple unit

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practice owner over the years, and I've been

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super involved in technology really over the last

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20 plus years.

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And then in that time, I've really

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kinda grown into

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the innovation side of things, especially in the

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AI

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AI realm over the last 5 years, obviously,

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coming in coming to a head these last

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couple of years here.

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Great. Thanks,

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so much for that.

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What are some of the biggest issues

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that you are currently following in the dental

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industry?

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I think when I think of issues, I

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think of especially right now, there's a number

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of economic factors at play.

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Post COVID,

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it's like the landscape changed,

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in regards to workforce

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and,

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the amount of employees and economic factors. So

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there's all these external pressures, I think, on

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on dentistry.

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And so when I think of issues, I

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think of that environment,

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is challenging, and it's challenging. We've got we've

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got pace a patient population that's got greater

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debt load than they've ever had before. Things

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cost more than they ever have before.

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And, then from a standpoint of we've got

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people leaving the workforce. So we're competing with

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different entities now for team members.

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It's always a struggle to find great team

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members that are passionate about their patients and

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passionate about dentistry. And so I think we've

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seen a reduction in, like, the hygiene workforce

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and and just people leaving the workforce in

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general. And so the competition

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for

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great employees is higher than it's ever been.

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And then it also takes we've maybe got

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a more educated

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patient population than we ever have before with

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the Internet and with access to information.

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And so you really have to up your

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game with the delivery of services. And so

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I think those are some of the biggest

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issues that I see right now are, like,

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external environmental things.

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Some really cool things

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that are going on in that space too.

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Like, there's

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the interstate licensure act that's that's going on

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with a number of states. I think it's

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up to about a dozen of them now

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that are that are working to allow dentists

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to to have licensure in one state, but

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to work in other states to make it

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easy for them to to move. And I

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think that's that's part of the dynamic that's

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at play too with an employee change is

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people are more mobile in society now than

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they were,

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30 years ago. And so those changes,

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over the years have just have created benefits,

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I think, for us as a as a

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country, but it also has created,

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issues that that we need to focus on.

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Definitely. I think that the the interstate compact

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will definitely help with,

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that hygienist shortage,

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at least in the states that have joined,

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because that has been a really big issue

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for a lot of dentists

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and dental practices and DSOs,

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for the past

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number of years?

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Well, I think it's just challenging team member

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recruiting as a whole. I mean, what we

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do is hard, and I and I I

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think that's important to recognize. And so, it

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takes so much compassion and so much,

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empathy, and we are in a patient patient

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business, and we're patient focused. We're we're clinicians,

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but we're healers. And so having having the

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right team members in place that understand

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those dynamics that play just just make it

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hard to find the right people that fit,

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that have that are really passionate about it.

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Yeah. Definitely.

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Something,

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that I'm curious to get your thoughts on

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are what are some of the things

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that you're most excited about in dental industry,

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right now, and what are, some things that

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are potentially making you a little bit nervous?

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Super I mean, obviously, based on my title,

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I'm I'm super excited about,

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AI and and software innovation within dentistry. And

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I I mean, I have been for a

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number of years, and I just think

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the advances that we're getting with with computer

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software and with computing power

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have just are just exponentially gonna move things

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forward. I mean, over the over the course

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of the years, we we've gone from manual

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X rays to digital X rays. We've we've

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had things, we've had scanners. And scanner technology,

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I mean, used to have to powder and,

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you know, used to have to have contrast

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on teeth. And there's so many

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enhances from a visual and an optical

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situation, never mind just from a online scheduling

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and and practice management software. And so there's

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so many advances in that realm.

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And and within AI, having things that

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and helps to show findings. And, obviously, it's

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super important

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to lay out the fact that the doctors

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are the ones that are diagnosing. The the

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doctors are the ones that have the relationship

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with the patient. So that clinical autonomy

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is so key, and it's something that

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that

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as technology goes, maybe makes me a little

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nervous that that might lose focus. And so

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it's important on us as as leaders in

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the industry to really be focused on making

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sure doctors maintain that clinical autonomy, that as

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technology and as innovation goes, that it doesn't

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push doctors out of the as of the

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decision makers.

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There's nothing that should be between that doctor

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patient relationship, in my opinion. It's a local

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based service. It's in a community based service.

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There's so much more to a patient than

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records or or x rays or even a

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scan.

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I mean, what's going on in their life

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comes into play,

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the stresses they have,

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there's like, what's going on in their family,

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their work, their their environment. And so I

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think it's important to make sure that doctors

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are maintaining their clinical autonomy.

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But, I mean, there's things like, having

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having opportunities

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with things like Curadon,

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which is a biomimetic

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regeneration

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medicament that will help,

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catch things earlier, help help really fill fill

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incipient lesions.

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And then there's there's cool technologies that are

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gonna have new products out, so there's things

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you can see with AI where you're catching

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radiographic AI or catching things earlier and now

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having opportunity to utilize

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tools like Curadon or other preventive things to

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to fix it earlier. Because what we know

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is within dentistry, the longer we wait to

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treat

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something, then the more expensive, invasive,

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problematic it becomes. And then I think being

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able to address things earlier and catch things

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earlier

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is super, super beneficial both from a patient

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standpoint and from from my standpoint from a

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clinician. Because once you drill on a tooth,

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you're

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really starting that road of restorative

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needs for the rest of that that tooth

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life or that even that patient's life.

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Super excited about

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too is innovations that are bringing medicine and

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dentistry together. So I really think there's gonna

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be some major breakthroughs over the next 5,

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7 years

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in inability to

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identify

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and

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head off

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major medical systemic things early based on dentistry.

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It can be inflammatory markers within the body.

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It can be,

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cardiac issues, cancer issues,

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diabetics,

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early onset diabetes. There's so many different things

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that I think we will be at the

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forefront on because,

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we as clinicians see patients on a regular

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basis when a lot of times within medicine,

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it's more of a

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wait till a problem. So we just have

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that relationship

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based mindset of of typically seeing people a

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couple times a year for their recares, and

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I think we'll be at the forefront,

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as health care moves forward

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with innovation. I mean, there's some really cool

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stuff that's being developed with salivary testing, but

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also with

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kind of ongoing

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evaluation of

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kind of care needs, those kind of things.

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Then the flip side of that, what makes

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me nervous about that is making sure there's

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standards in place. There's gotta be a regulatory

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aspect of things that help protect the public,

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and and that's just,

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so it's that it's that fine line of

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jumping on the bandwagon of being an earlier

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earlier adopter of technology, but also making sure

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that that it is something that's vetted and

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proven out and and has gone through a

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regulatory process.

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Yeah. Absolutely. I think there's been a huge

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push industry wide within the past couple of

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months and and few years,

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to kinda

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improve the integration between,

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medical care and and dental care.

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And I think you make a great point

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that it's great to be at the forefront

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of these,

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kinda new developments and things like that, but

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it's also important that, it is vetted and

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it it does make sense to kinda do

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these things and is beneficial for

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both the patient

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and the the provider.

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No. I I mean, I agree a 100%.

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And I think,

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how you manage change within your office

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as a clinician and as a leader in

291
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your office

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is super important,

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because whether it's your your team, how you're

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communicating about things, the adoption process. I mean,

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I've got so much technology over the years

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I've had that I've bought, and it just

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goes into a closet. I mean, we must

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call it the the technology graveyard, so to

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speak, whether it was different scanners or lasers

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or,

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certain items that just sounded great or,

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and I I think about, like, just some

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of all the stuff that I've had over

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the years that you you get so excited

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about. You go to a show or you

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hear about, you're like, oh, I buy that

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and then just put it away and don't

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use it. So I think to be effective

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with it, you have to have to deal

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with how you implement and how you how

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you kinda manage the change of technology too.

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Yeah. Definitely. That makes a ton of sense.

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And then the

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last question is, in your opinion, what will

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the most effective health care leaders need in

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order to be successful,

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within the next 2 to 3 years?

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I think

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it's gonna sound really weird.

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Success, I think it's important to be nice

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and consistent.

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I think

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we are inundated by so much division. I

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think having a positive mindset and a and

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a mindset to bring people together is is

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critical. But then also talking about the change

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management aspect, I think the most effective leaders

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are they bring a mindset of growth and

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of positivity and bringing people together. So I

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think that's from a leadership standpoint and then

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managing change. And so really understanding and diving

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into

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how change affects your organization. So how change

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affects the landscape of what we do

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because

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it is hard. No matter we we think

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it it might be a little thing,

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to change.

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I mean, I'm not even thinking about, like,

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changing software, but adding something to

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a patient visit. And we don't realize that,

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okay, we add this technology to a patient

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visit. It might make the the patient visit

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go up 5 minutes, and that puts more

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pressure on a hygienist or a business assistant

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or

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a a dental assistant or the doctor trying

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to explain what's going on with the technology.

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So there's so many different stressors in what

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we do day in and day out. And

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so as we think about

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the future in the next few years, change

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management is is so critical to think about,

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how we approach it, how we manage it,

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trying to make it as smooth as possible.

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I know

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it's funny as I went to my doctor

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recently, and they made a change in their

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software. And they were promised this change was

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gonna be easy and smooth, and,

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it's amazing how how long it's taking them

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to work through the changes because,

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just because somebody says it's easy doesn't make

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it easy. And so I think it's important

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as leaders,

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that we really sit down and think

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think deeply about

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how it really affects each position within an

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office, both from a patient standpoint, from a

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team member standpoint, from a clinician standpoint,

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because

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that's really gonna help,

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help drive things forward or help continue things

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that are going well. And so I I

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think, 1, change management.

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2, having a positive growth mindset because bringing

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people together,

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both from a team standpoint and from an

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from a patient standpoint. You want a patient

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that comes into a positive environment, and so

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making sure you're creating that,

382
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as a leader is super critical in my

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mind.

384
00:14:06,725 --> 00:14:08,804
Yeah. I think that's a great point, to

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think about

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not only the big picture of how this

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new tech or this new software

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will

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overall benefit the practice, but also how it'll

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impact each person in the practice,

391
00:14:22,920 --> 00:14:25,100
as well as the patient is definitely

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a a good way to think about things,

393
00:14:27,879 --> 00:14:29,740
at least, I think it is.

394
00:14:30,995 --> 00:14:32,754
Well and there's always things that we don't

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foresee. So

396
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no matter how much you can think through

397
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the change,

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00:14:38,355 --> 00:14:40,695
there's always things that we don't anticipate.

399
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And so then it's how do you respond

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to those stressors. And are you responding in

401
00:14:45,154 --> 00:14:46,740
a in a stressful

402
00:14:47,220 --> 00:14:48,980
are you responding in a negative manner, or

403
00:14:48,980 --> 00:14:51,460
are you responding in a positive manner knowing

404
00:14:51,460 --> 00:14:53,000
that we all face

405
00:14:53,379 --> 00:14:55,139
many, many problems each and every day? And

406
00:14:55,139 --> 00:14:56,840
so it's like, do you have a,

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00:14:57,300 --> 00:15:00,065
an ability to to solve problems regularly, both

408
00:15:00,065 --> 00:15:01,745
small and large? And I think that's in

409
00:15:01,745 --> 00:15:03,584
a positive manner, and I think that's critical

410
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too because,

411
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there are no matter how you how how

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00:15:07,584 --> 00:15:09,924
much you think through things, you're never gonna

413
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you're never gonna think through all the all

414
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the variations that are gonna come into play.

415
00:15:15,080 --> 00:15:16,300
Yeah. For sure.

416
00:15:17,000 --> 00:15:19,639
Well, thank you for joining us today, doctor

417
00:15:19,639 --> 00:15:23,019
Gebri, and sharing your valuable expertise and insights

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00:15:23,399 --> 00:15:24,779
into the dental space.

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00:15:25,399 --> 00:15:27,800
It's been a pleasure speaking with you, and

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00:15:27,800 --> 00:15:29,804
I look forward to connecting with you again

421
00:15:29,804 --> 00:15:30,625
in the future.

422
00:15:31,804 --> 00:15:33,644
Alright. Thanks for having me, and I really

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appreciate your time today.