1 00:00:00,080 --> 00:00:02,980 Hey there, dental professionals and industry enthusiasts. 2 00:00:03,600 --> 00:00:06,000 Picture this. It's October, and you're in the 3 00:00:06,000 --> 00:00:07,779 middle of one of the most transformative 4 00:00:08,160 --> 00:00:10,880 experiences of your career. You're at the Becker's 5 00:00:10,880 --> 00:00:13,359 fall future of dentistry roundtable in the vibrant 6 00:00:13,359 --> 00:00:16,094 city of Chicago, fresh off an incredible 3 7 00:00:16,094 --> 00:00:19,154 days at the Hyatt Regency. Imagine yourself inspired 8 00:00:19,295 --> 00:00:22,974 and invigorated after attending captivating keynote sessions by 9 00:00:22,974 --> 00:00:25,714 none other than the legendary boxing world champion 10 00:00:25,774 --> 00:00:29,554 and CEO, Lila Elite, and the extraordinary professional 11 00:00:30,179 --> 00:00:33,399 player, Caitlin Clark. See yourself engaged in lively 12 00:00:33,460 --> 00:00:36,500 discussions, exchanging ideas, and collecting a stack of 13 00:00:36,500 --> 00:00:39,560 business cards from fellow dental experts and potential 14 00:00:39,619 --> 00:00:42,200 partners. You've networked with over 350 15 00:00:42,579 --> 00:00:45,140 attendees and learned from more than 80 speakers 16 00:00:45,140 --> 00:00:47,554 who are at the forefront of dental innovation. 17 00:00:48,414 --> 00:00:49,795 You sat in on educational 18 00:00:50,094 --> 00:00:52,975 sessions exploring topics that elevate dental care as 19 00:00:52,975 --> 00:00:55,774 a critical element of whole person health. You've 20 00:00:55,774 --> 00:00:58,994 witnessed firsthand how digital technology is revolutionizing 21 00:00:59,454 --> 00:01:00,530 patient outcomes 22 00:01:00,909 --> 00:01:04,209 and how both large DSOs and independent practices 23 00:01:04,349 --> 00:01:05,170 are flourishing. 24 00:01:05,469 --> 00:01:07,709 Get ready to transform your career and don't 25 00:01:07,709 --> 00:01:10,609 miss out on this incredible opportunity. The Becker's 26 00:01:10,670 --> 00:01:13,569 fall future of dentistry roundtable is from October 27 00:01:13,745 --> 00:01:16,004 30th to November 1, 2024. 28 00:01:16,465 --> 00:01:18,645 Get registered by going to beckersdental.com 29 00:01:20,145 --> 00:01:21,924 and clicking on the events page. 30 00:01:22,864 --> 00:01:25,424 Hello. This is Cameron Cortejano with the Becker's 31 00:01:25,424 --> 00:01:27,605 Dental and DSO review podcast. 32 00:01:28,310 --> 00:01:30,469 I'm thrilled to be joined today by Emily 33 00:01:30,469 --> 00:01:30,969 Lautron, 34 00:01:31,430 --> 00:01:34,409 chief executive officer at Sea Breeze Dental. 35 00:01:35,510 --> 00:01:37,350 Doctor Emily, thank you so much for being 36 00:01:37,350 --> 00:01:38,090 here today. 37 00:01:39,030 --> 00:01:40,870 Thank you so much for having me, and 38 00:01:40,870 --> 00:01:43,185 thank you so much for creating this platform 39 00:01:43,185 --> 00:01:45,424 so we can come on and share our 40 00:01:45,424 --> 00:01:46,564 stories and insight. 41 00:01:47,744 --> 00:01:50,244 To start us off, can you just introduce 42 00:01:50,304 --> 00:01:52,325 yourself and and give us a little bit 43 00:01:52,384 --> 00:01:54,144 about your background in the in the dental 44 00:01:54,144 --> 00:01:54,644 field? 45 00:01:55,810 --> 00:01:58,290 Yes. So, you know, I'm originally from Vietnam, 46 00:01:58,290 --> 00:02:00,290 and I actually came to the US as 47 00:02:00,290 --> 00:02:02,150 a refugee back in 1981. 48 00:02:03,170 --> 00:02:06,230 Overcame challenges, language barrier, financial, 49 00:02:07,010 --> 00:02:07,510 challenges. 50 00:02:08,370 --> 00:02:11,544 I've been very blessed, got help from the 51 00:02:11,544 --> 00:02:14,824 government, and got grants and scholarships. So I 52 00:02:14,824 --> 00:02:17,385 I did my undergrad at UC Riverside and 53 00:02:17,385 --> 00:02:20,205 my dental school at, UCLA School of Dentistry. 54 00:02:20,665 --> 00:02:22,525 So I graduated back in 1993. 55 00:02:23,305 --> 00:02:23,805 And, 56 00:02:24,585 --> 00:02:25,085 I 57 00:02:25,639 --> 00:02:27,580 was an associate for a couple years, 58 00:02:27,879 --> 00:02:29,340 tried to learn a lot of things, 59 00:02:30,199 --> 00:02:31,180 worked for some, 60 00:02:31,879 --> 00:02:34,280 back then we call chain, right, offices and 61 00:02:34,280 --> 00:02:35,020 and learn 62 00:02:35,400 --> 00:02:37,500 learn some of those business modalities. 63 00:02:37,879 --> 00:02:40,219 So I bought my first practice in 1997. 64 00:02:41,275 --> 00:02:42,895 And then shortly after that, 65 00:02:43,514 --> 00:02:44,254 in 1999, 66 00:02:44,635 --> 00:02:47,115 bought the the second one. And over the 67 00:02:47,115 --> 00:02:48,094 years, I bought 68 00:02:48,555 --> 00:02:50,895 8 practices, so 8 practice acquisitions. 69 00:02:51,594 --> 00:02:54,180 And, at one point, I had 3 dental 70 00:02:54,180 --> 00:02:56,020 offices, and this is back in the early 71 00:02:56,020 --> 00:02:57,080 2000. So, 72 00:02:57,540 --> 00:02:58,439 for a woman 73 00:02:59,300 --> 00:02:59,800 solo, 74 00:03:00,659 --> 00:03:02,599 running 3 separate corporations 75 00:03:02,980 --> 00:03:05,139 is not a very common thing, you know, 76 00:03:05,139 --> 00:03:07,060 together with raising the family and 3 kids 77 00:03:07,060 --> 00:03:08,864 and all that. And about 78 00:03:09,164 --> 00:03:10,144 5 years ago, 79 00:03:10,525 --> 00:03:12,685 I started this journey where I wanted to 80 00:03:12,685 --> 00:03:14,305 help other colleagues, 81 00:03:14,844 --> 00:03:17,485 grow their business because, you know, it sometimes 82 00:03:17,485 --> 00:03:19,884 it doesn't matter how many offices you have. 83 00:03:19,884 --> 00:03:21,564 It's really the systems that need to be 84 00:03:21,564 --> 00:03:23,344 in there and the correct leadership, 85 00:03:23,719 --> 00:03:25,580 and you just replicate that. 86 00:03:26,039 --> 00:03:26,439 So, 87 00:03:27,159 --> 00:03:30,280 I actually help dentist and team grow to 88 00:03:30,280 --> 00:03:30,780 increase 89 00:03:31,080 --> 00:03:31,819 net profit 90 00:03:32,919 --> 00:03:34,139 and have less stress. 91 00:03:34,759 --> 00:03:36,759 And I do this in, there's a the 92 00:03:36,759 --> 00:03:39,375 little, video interview that I have on my, 93 00:03:39,854 --> 00:03:41,395 on one of the page online. 94 00:03:41,935 --> 00:03:43,955 You can go to coach, roi.com, 95 00:03:45,055 --> 00:03:45,555 coachroi.com, 96 00:03:47,854 --> 00:03:49,615 and watch the videos and then connect with 97 00:03:49,615 --> 00:03:50,895 me. I would love to do that for 98 00:03:50,895 --> 00:03:51,395 everybody. 99 00:03:52,710 --> 00:03:54,889 Great. Thanks for that introduction. 100 00:03:56,150 --> 00:03:58,009 What are some of the biggest issues 101 00:03:58,389 --> 00:04:01,290 that you're currently following in the dental industry 102 00:04:01,430 --> 00:04:02,169 in 2024? 103 00:04:03,430 --> 00:04:06,090 You know, they're obviously, they're different 104 00:04:06,465 --> 00:04:09,045 issues, and some people see it as issues. 105 00:04:09,905 --> 00:04:11,764 Some people may see it as an opportunity 106 00:04:11,825 --> 00:04:12,485 to grow. 107 00:04:12,944 --> 00:04:13,264 I, 108 00:04:13,825 --> 00:04:16,225 for for me and what I see a 109 00:04:16,225 --> 00:04:18,464 lot of people is is struggling to get 110 00:04:18,464 --> 00:04:19,605 the staff engagement. 111 00:04:20,419 --> 00:04:22,180 So whether you don't have enough staff or 112 00:04:22,180 --> 00:04:24,339 you do have enough staff and and they're 113 00:04:24,339 --> 00:04:27,540 not engaged, they, they're distracted. Right? They're looking 114 00:04:27,540 --> 00:04:28,600 for something else. 115 00:04:29,139 --> 00:04:31,139 They they want certain things that maybe you 116 00:04:31,139 --> 00:04:33,139 as a as a business owner because I'm 117 00:04:33,139 --> 00:04:34,819 a I'm a clinician. You know, I own 118 00:04:34,899 --> 00:04:36,475 I work in my dental offices, and I 119 00:04:36,475 --> 00:04:38,634 run the dental offices. You know, whether or 120 00:04:38,634 --> 00:04:40,495 not you can meet their expectations, 121 00:04:41,595 --> 00:04:44,875 that sometimes is a a challenge because we 122 00:04:45,435 --> 00:04:47,514 I think, nowadays, a lot of us have 123 00:04:47,514 --> 00:04:49,375 an office with multiple generations 124 00:04:50,080 --> 00:04:50,819 of staff, 125 00:04:51,360 --> 00:04:53,439 and to be able to connect with all 126 00:04:53,439 --> 00:04:55,439 of them correctly and to work with all 127 00:04:55,439 --> 00:04:56,720 of them and get them to work as 128 00:04:56,720 --> 00:04:58,960 a team could be a challenge. The staff 129 00:04:58,960 --> 00:04:59,460 engagement 130 00:05:00,160 --> 00:05:02,564 is a challenge, making sure everybody's on the 131 00:05:02,725 --> 00:05:03,944 boat on the same page. 132 00:05:04,485 --> 00:05:06,024 They're all excited to work. 133 00:05:06,644 --> 00:05:07,865 And and for me, 134 00:05:08,564 --> 00:05:10,485 as a coach, it's always about raising the 135 00:05:10,485 --> 00:05:10,985 ambition, 136 00:05:11,845 --> 00:05:14,165 helping them realize that they they do have 137 00:05:14,165 --> 00:05:16,350 the important job in the office. Each one 138 00:05:16,350 --> 00:05:18,269 of them is important. And how would they 139 00:05:18,269 --> 00:05:20,430 contribute to that so as a as a 140 00:05:20,430 --> 00:05:23,949 unit, we can serve the patients and, be 141 00:05:23,949 --> 00:05:25,250 a staple in the community? 142 00:05:26,029 --> 00:05:26,750 I think the, 143 00:05:27,470 --> 00:05:28,529 the other issue, 144 00:05:29,229 --> 00:05:30,449 and it's not, 145 00:05:31,785 --> 00:05:33,004 how do we say this? 146 00:05:33,384 --> 00:05:35,705 It's not exactly in the office only, is 147 00:05:35,705 --> 00:05:36,524 social media 148 00:05:36,985 --> 00:05:38,824 distraction. I think there are a lot of 149 00:05:38,824 --> 00:05:39,324 people 150 00:05:39,785 --> 00:05:41,725 out there on the social media 151 00:05:42,185 --> 00:05:43,404 circle that, 152 00:05:44,610 --> 00:05:46,790 have discussions or opinions, 153 00:05:47,250 --> 00:05:49,990 that are not verified, put it that way. 154 00:05:50,370 --> 00:05:53,269 And so I would be very cautious 155 00:05:54,289 --> 00:05:56,930 about my staff, about my associate doctors, listening 156 00:05:56,930 --> 00:05:59,425 to somebody and coming back and and questioning 157 00:06:00,044 --> 00:06:02,444 or asking me these concerns. And so I 158 00:06:02,444 --> 00:06:03,584 think as a leader, 159 00:06:04,044 --> 00:06:05,104 it's very important 160 00:06:05,724 --> 00:06:06,464 to establish, 161 00:06:07,084 --> 00:06:09,104 you know, the values of the office, 162 00:06:09,884 --> 00:06:12,910 to set the expectation, to let everybody know 163 00:06:12,910 --> 00:06:15,069 that we're doing certain things because of whatever 164 00:06:15,069 --> 00:06:15,569 way, 165 00:06:16,350 --> 00:06:18,350 of the values we have or the goals 166 00:06:18,350 --> 00:06:20,509 we have, and making sure that people understand 167 00:06:20,509 --> 00:06:22,910 that first and commit to that first before 168 00:06:22,910 --> 00:06:25,009 they go and listen to to outsiders. 169 00:06:26,595 --> 00:06:30,115 Yeah. Definitely. I think that staff recruiting and 170 00:06:30,115 --> 00:06:33,254 retention and building culture at dental practices 171 00:06:33,955 --> 00:06:35,654 has been a challenge for 172 00:06:35,955 --> 00:06:38,754 a lot of dentists and DSOs and and 173 00:06:38,754 --> 00:06:39,254 practices, 174 00:06:40,620 --> 00:06:43,100 over the past couple of months years. But 175 00:06:43,100 --> 00:06:45,920 I think that viewpoint that you have that, 176 00:06:46,060 --> 00:06:47,980 you know, it it can be a challenge 177 00:06:47,980 --> 00:06:51,340 sometimes, but it's also a great opportunity is 178 00:06:51,340 --> 00:06:52,800 is a good approach to take. 179 00:06:53,954 --> 00:06:55,175 Yes. Yes. Because, 180 00:06:55,555 --> 00:06:57,235 you know, if you have certain challenges, you 181 00:06:57,235 --> 00:06:59,154 can just say, okay. I'm just gonna solve 182 00:06:59,154 --> 00:07:00,834 this and get on with life. Or you 183 00:07:00,834 --> 00:07:01,574 can say, 184 00:07:01,954 --> 00:07:04,214 what can I build from this? 185 00:07:04,595 --> 00:07:05,095 Right? 186 00:07:05,475 --> 00:07:06,854 And and help, 187 00:07:07,189 --> 00:07:08,649 you know, everybody elevate 188 00:07:09,029 --> 00:07:11,449 their thinking and their performance because, 189 00:07:11,750 --> 00:07:12,949 you know, you could you could be that 190 00:07:12,949 --> 00:07:14,149 leader and you're all the way up in 191 00:07:14,149 --> 00:07:15,750 the front and then your staff are following 192 00:07:15,750 --> 00:07:17,849 you, and they don't quite understand why we 193 00:07:18,069 --> 00:07:20,709 why we're doing certain things. And so the 194 00:07:20,709 --> 00:07:21,209 engagement 195 00:07:21,589 --> 00:07:23,764 is is very, very important. 196 00:07:24,305 --> 00:07:26,944 And, you know, with some time for the 197 00:07:26,944 --> 00:07:29,365 staff to understand the basic business, 198 00:07:29,824 --> 00:07:32,384 that would explain why we work certain hours 199 00:07:32,384 --> 00:07:35,285 or why we cross train or why 200 00:07:35,660 --> 00:07:37,579 the the why sometime in the head of 201 00:07:37,579 --> 00:07:39,199 the staff, if you don't 202 00:07:40,060 --> 00:07:41,839 fulfill that and answer that, 203 00:07:42,220 --> 00:07:44,399 sometimes is a cause of that disengagement, 204 00:07:45,660 --> 00:07:47,819 or, you know, they they jump ship and 205 00:07:47,819 --> 00:07:49,865 they go somewhere else. Will it be somebody 206 00:07:50,085 --> 00:07:52,485 is a lot clearer in explaining and and 207 00:07:52,485 --> 00:07:55,545 fulfilling what they want? So I think nowadays 208 00:07:55,764 --> 00:07:56,264 running 209 00:07:56,725 --> 00:07:57,384 a DSO, 210 00:07:57,764 --> 00:08:00,645 one office, multiple offices, whatever it is, you 211 00:08:00,645 --> 00:08:02,504 have to know some psychology, 212 00:08:03,379 --> 00:08:06,920 And, that become very, very, very important because 213 00:08:06,980 --> 00:08:09,300 understanding who you serve and who you work 214 00:08:09,300 --> 00:08:11,240 with, it will help you 215 00:08:11,939 --> 00:08:14,100 really connect with them and get them to 216 00:08:14,100 --> 00:08:15,860 perform to the level that you want them 217 00:08:15,860 --> 00:08:16,360 to. 218 00:08:17,194 --> 00:08:19,115 Yeah. I think that's a a great mindset 219 00:08:19,115 --> 00:08:21,275 to have. Like you said, even if if 220 00:08:21,275 --> 00:08:23,514 it's a DSO, if it's a multi practice 221 00:08:23,514 --> 00:08:25,615 group, or if it's just a single practice, 222 00:08:26,154 --> 00:08:28,074 I think that can be applied to kinda 223 00:08:28,074 --> 00:08:28,975 whatever setting, 224 00:08:29,435 --> 00:08:32,710 you're in. Right. Right. Right. Because the DSO 225 00:08:32,710 --> 00:08:33,450 to me, 226 00:08:34,389 --> 00:08:35,850 is just a business model. 227 00:08:36,629 --> 00:08:38,809 It's not, you know, it's not a different 228 00:08:39,029 --> 00:08:41,190 thing. It it's a business model, and if 229 00:08:41,190 --> 00:08:43,269 you understand how to run business, you're just 230 00:08:43,269 --> 00:08:45,855 gonna go and apply it to multiples, you 231 00:08:45,855 --> 00:08:47,074 know, multiple locations. 232 00:08:47,534 --> 00:08:49,534 Obviously, the mindset has to be a little 233 00:08:49,534 --> 00:08:51,855 different. You know, because, you know, when I 234 00:08:51,855 --> 00:08:52,914 have multiple offices, 235 00:08:53,375 --> 00:08:55,294 that's how I'm thinking. And when I'm talking 236 00:08:55,294 --> 00:08:57,054 to a doctor who have only one office 237 00:08:57,054 --> 00:08:58,834 and trying to get to the second one, 238 00:08:59,029 --> 00:09:00,950 but haven't really quite get the control of 239 00:09:00,950 --> 00:09:01,850 the first one, 240 00:09:02,950 --> 00:09:04,549 getting the second one is just gonna be 241 00:09:04,549 --> 00:09:07,370 more challenging, and and you're just asking for, 242 00:09:07,509 --> 00:09:08,169 you know, 243 00:09:08,549 --> 00:09:09,850 more challenges yourself. 244 00:09:10,309 --> 00:09:13,290 But when you understand the the business principles 245 00:09:13,509 --> 00:09:16,225 behind things and you understand how to connect 246 00:09:16,225 --> 00:09:19,105 to people and how to train your staff 247 00:09:19,105 --> 00:09:20,865 or get somebody to come and train your 248 00:09:20,865 --> 00:09:22,785 staff and make sure your staff are all 249 00:09:22,785 --> 00:09:23,524 on the same, 250 00:09:24,705 --> 00:09:26,085 on on the same level, 251 00:09:26,785 --> 00:09:29,090 it would make, you know, growing a whole 252 00:09:29,090 --> 00:09:30,870 lot easier and faster. 253 00:09:32,289 --> 00:09:33,590 Yeah. That makes sense. 254 00:09:34,289 --> 00:09:36,070 Something that I'm curious, 255 00:09:36,610 --> 00:09:38,789 to get your thoughts on are 256 00:09:39,169 --> 00:09:41,250 what what are some things that you're most 257 00:09:41,250 --> 00:09:43,169 excited about when it comes to dentistry, 258 00:09:44,184 --> 00:09:46,105 right now, and what are some things that 259 00:09:46,105 --> 00:09:48,125 maybe make you a little bit nervous? 260 00:09:49,384 --> 00:09:50,824 Well, you know, I think the most exciting 261 00:09:50,824 --> 00:09:51,804 things in dentistry, 262 00:09:52,504 --> 00:09:53,884 right now is obviously 263 00:09:54,345 --> 00:09:55,164 the technology 264 00:09:55,704 --> 00:09:57,004 and, specifically 265 00:09:57,304 --> 00:09:57,804 AI. 266 00:09:58,740 --> 00:10:00,600 I think it it helps 267 00:10:01,379 --> 00:10:02,919 it helps you grow faster. 268 00:10:03,700 --> 00:10:05,540 So for example, I just started, 269 00:10:06,019 --> 00:10:07,240 working with a company, 270 00:10:07,940 --> 00:10:10,179 that I met when I attended the, 271 00:10:10,660 --> 00:10:11,720 Digital Dental 272 00:10:12,375 --> 00:10:13,595 Society meeting in Berlin, 273 00:10:14,294 --> 00:10:15,434 a couple weeks ago. 274 00:10:15,975 --> 00:10:16,475 And, 275 00:10:17,014 --> 00:10:19,975 it's it's the app where, you can just 276 00:10:19,975 --> 00:10:21,735 take a picture of a patient on your 277 00:10:21,735 --> 00:10:23,995 phone, and 30 seconds later, it shows you 278 00:10:24,389 --> 00:10:27,190 the, after. Right? A better smile. And a 279 00:10:27,190 --> 00:10:28,790 lot of the smile that is created by 280 00:10:28,790 --> 00:10:29,290 AI, 281 00:10:29,670 --> 00:10:32,090 it gives the patient it's a fuller smile. 282 00:10:32,389 --> 00:10:33,750 So even if you have straight teeth but 283 00:10:33,750 --> 00:10:35,750 you have previous ortho, you know, you you'll 284 00:10:35,750 --> 00:10:37,750 be able to see the difference. My point 285 00:10:37,750 --> 00:10:38,649 here is 286 00:10:39,115 --> 00:10:40,955 it's fast, it's quick, and it's for the 287 00:10:40,955 --> 00:10:42,654 patient. Right? Any of the dentists, 288 00:10:43,035 --> 00:10:44,315 because I was showing to a couple of 289 00:10:44,315 --> 00:10:46,715 my dentist friends, of course, they wanna they 290 00:10:46,715 --> 00:10:49,134 wanna make it perfect, but the the understanding 291 00:10:49,195 --> 00:10:50,975 is no. This is AI. 292 00:10:51,299 --> 00:10:52,980 From all the data out there, AI is 293 00:10:52,980 --> 00:10:55,059 pulling this so that the smile may not 294 00:10:55,059 --> 00:10:57,139 look perfect as you would design it on 295 00:10:57,139 --> 00:10:59,700 the computer, on the digital smile. But this 296 00:10:59,700 --> 00:11:00,980 is just for the patient. This is just 297 00:11:00,980 --> 00:11:03,059 for the patient to see and and and 298 00:11:03,059 --> 00:11:05,299 for them to go, yes. I do want 299 00:11:05,299 --> 00:11:06,440 to have that done. 300 00:11:06,914 --> 00:11:09,955 So and that's just one little example. The 301 00:11:09,955 --> 00:11:11,475 the other one that I use in my 302 00:11:11,475 --> 00:11:11,975 office, 303 00:11:12,754 --> 00:11:13,654 I use DTX. 304 00:11:14,195 --> 00:11:16,195 So it it does have that AI cap 305 00:11:16,274 --> 00:11:16,774 capability 306 00:11:17,075 --> 00:11:19,095 of helping you diagnosing, 307 00:11:20,274 --> 00:11:21,735 similar to Perb 308 00:11:22,649 --> 00:11:23,149 and, 309 00:11:23,690 --> 00:11:24,669 you know, overjet. 310 00:11:25,610 --> 00:11:26,909 The the point 311 00:11:27,449 --> 00:11:29,529 the point is to use it, right, and 312 00:11:29,529 --> 00:11:30,750 how you use it. 313 00:11:31,289 --> 00:11:33,370 My, associate one of my associate is my 314 00:11:33,370 --> 00:11:35,929 daughter who just graduated a year ago, and 315 00:11:35,929 --> 00:11:37,784 I love to use that as a as 316 00:11:37,784 --> 00:11:40,264 a backup, right, to check. So so I 317 00:11:40,264 --> 00:11:41,804 tell her, you know, you do your diagnosis, 318 00:11:41,865 --> 00:11:43,065 and then I do want you to go 319 00:11:43,065 --> 00:11:45,065 look at all these little blue boxes and 320 00:11:45,065 --> 00:11:46,825 make sure that you're not missing any one 321 00:11:46,825 --> 00:11:48,825 of them. But I think for anybody who's 322 00:11:48,825 --> 00:11:52,845 growing multiple practices and and getting young associates, 323 00:11:52,985 --> 00:11:54,149 it's, I think, it's 324 00:11:54,610 --> 00:11:57,250 almost mandatory to have a tool like that 325 00:11:57,250 --> 00:12:00,950 because it help your associate grow confidence. Right? 326 00:12:01,409 --> 00:12:02,690 I don't want the associate to go look 327 00:12:02,690 --> 00:12:04,450 at the blue boxes first and then diagnose. 328 00:12:04,450 --> 00:12:06,014 I want them to diagnose and go back 329 00:12:06,014 --> 00:12:08,134 and look at the blue boxes or the 330 00:12:08,134 --> 00:12:10,634 little marks, whichever system that you're using, 331 00:12:10,935 --> 00:12:12,555 and it help them build a confidence, 332 00:12:12,935 --> 00:12:14,455 and it help teach them at the same 333 00:12:14,455 --> 00:12:16,394 time. And then you can review that with 334 00:12:16,455 --> 00:12:18,430 the associate and make sure that that they 335 00:12:18,430 --> 00:12:20,910 understand whatever they're looking at and what they 336 00:12:20,910 --> 00:12:21,889 need to address. 337 00:12:22,350 --> 00:12:24,690 So I think everybody need to 338 00:12:25,470 --> 00:12:29,649 get on the train, right, and get into 339 00:12:29,710 --> 00:12:30,210 technology, 340 00:12:31,434 --> 00:12:32,335 using AI. 341 00:12:32,794 --> 00:12:35,054 The the the other part, which I know 342 00:12:35,514 --> 00:12:37,115 a lot of us have in our office, 343 00:12:37,115 --> 00:12:38,254 is a digital scanner. 344 00:12:39,595 --> 00:12:42,075 There's nothing wrong with using impression if that's 345 00:12:42,075 --> 00:12:43,375 what you love, but 346 00:12:43,910 --> 00:12:45,690 the the current technology now 347 00:12:45,990 --> 00:12:46,889 is a scanner. 348 00:12:47,830 --> 00:12:50,330 I work with the, the DEXIS scanner 349 00:12:50,950 --> 00:12:53,590 because I I've had DEXIS digital X-ray for 350 00:12:53,750 --> 00:12:54,730 since 2007. 351 00:12:55,509 --> 00:12:57,930 So, I used that particular scanner. 352 00:12:58,309 --> 00:12:58,809 And, 353 00:12:59,454 --> 00:13:01,054 you know, for a for a new grad, 354 00:13:01,054 --> 00:13:02,595 and I'll go back to my daughter, 355 00:13:03,134 --> 00:13:04,595 I think the first day she 356 00:13:05,294 --> 00:13:06,754 went to work with me, 357 00:13:07,454 --> 00:13:08,975 I just told her, okay, she'll use the 358 00:13:08,975 --> 00:13:12,179 scanner and scan. And she picked it up 359 00:13:12,339 --> 00:13:14,019 really fast. I think she got a chance 360 00:13:14,019 --> 00:13:15,960 to scan a few times at school. 361 00:13:16,740 --> 00:13:19,240 But, you know, technology is what makes it 362 00:13:19,460 --> 00:13:21,399 easier and faster. And 363 00:13:21,700 --> 00:13:23,080 if you have a staff 364 00:13:24,019 --> 00:13:27,024 with some older people and some younger people, 365 00:13:27,024 --> 00:13:28,865 you know, get the younger one excited first, 366 00:13:28,865 --> 00:13:30,184 and then they can train the older one. 367 00:13:30,184 --> 00:13:31,825 You know? Don't don't all of a sudden 368 00:13:31,825 --> 00:13:33,825 say, everybody gotta do this now, and then 369 00:13:33,825 --> 00:13:34,644 you unnecessarily 370 00:13:35,504 --> 00:13:37,345 just are the ones that are not quite 371 00:13:37,345 --> 00:13:37,845 ready. 372 00:13:38,629 --> 00:13:41,509 I think I and I've learned that over 373 00:13:41,509 --> 00:13:43,429 the years because I used to be I 374 00:13:43,429 --> 00:13:44,710 used to want everybody to do the same 375 00:13:44,710 --> 00:13:46,549 thing. Everybody needs to be able to do 376 00:13:46,549 --> 00:13:49,269 that. But now as I'm getting older and 377 00:13:49,269 --> 00:13:50,330 a little bit wiser, 378 00:13:50,710 --> 00:13:53,725 it's more I wanna I want to maximize 379 00:13:54,024 --> 00:13:57,225 each person's natural talent. Right? If this person 380 00:13:57,225 --> 00:13:58,825 is a little geeky, yeah, give them all 381 00:13:58,825 --> 00:14:01,384 the high-tech stuff. Get them comfortable with that 382 00:14:01,384 --> 00:14:03,304 first. If the person is a little bit, 383 00:14:03,304 --> 00:14:05,865 you know, not as as tech savvy, which 384 00:14:05,865 --> 00:14:06,605 is me, 385 00:14:07,379 --> 00:14:09,139 give them the time. You know, let them 386 00:14:09,139 --> 00:14:09,639 slowly 387 00:14:10,100 --> 00:14:13,319 take that learning curve themselves. So technology, 388 00:14:13,699 --> 00:14:16,120 especially AI, is something that I think everybody 389 00:14:16,500 --> 00:14:17,959 should have in the office. 390 00:14:18,819 --> 00:14:20,899 If if you're not the sharpest one as 391 00:14:20,899 --> 00:14:21,799 far as the technology, 392 00:14:22,174 --> 00:14:23,475 which is, again, me, 393 00:14:24,095 --> 00:14:26,975 get somebody who is that person, and that's 394 00:14:26,975 --> 00:14:27,634 the person 395 00:14:28,095 --> 00:14:30,754 to show that technology show off that technology 396 00:14:30,894 --> 00:14:32,574 to your patients. Right? So in this case, 397 00:14:32,574 --> 00:14:33,554 it would be my daughter. 398 00:14:34,334 --> 00:14:36,174 The what makes me nervous is 399 00:14:37,040 --> 00:14:38,580 I mentioned this a little bit 400 00:14:39,440 --> 00:14:39,940 earlier. 401 00:14:40,800 --> 00:14:43,379 I think what I see the the 402 00:14:44,080 --> 00:14:45,700 the social media 403 00:14:46,080 --> 00:14:46,980 as a distraction, 404 00:14:48,320 --> 00:14:50,660 to especially a lot of the younger doctors, 405 00:14:51,274 --> 00:14:53,595 I think that is something that I'm concerned 406 00:14:53,595 --> 00:14:55,054 with, and I think 407 00:14:55,434 --> 00:14:57,134 that's why you need to, 408 00:14:57,595 --> 00:14:58,654 more than ever, 409 00:14:59,434 --> 00:15:02,095 the marketing term is protect your herd, 410 00:15:02,554 --> 00:15:04,894 which mean to make sure that your followers, 411 00:15:05,115 --> 00:15:06,575 in this case, your team, 412 00:15:07,139 --> 00:15:09,700 understand exactly what your goals are, what your 413 00:15:09,700 --> 00:15:12,019 values are, and what are the steps to 414 00:15:12,019 --> 00:15:14,259 get to those goals and for them to 415 00:15:14,259 --> 00:15:15,480 understand that first. 416 00:15:15,940 --> 00:15:18,200 On the external side, 417 00:15:18,660 --> 00:15:20,580 you know, protecting your herd would be your 418 00:15:20,580 --> 00:15:21,080 patients, 419 00:15:21,644 --> 00:15:23,024 making sure that the patient 420 00:15:23,725 --> 00:15:26,384 once again, understand the value of your practice. 421 00:15:26,524 --> 00:15:29,404 Right? And, for them to understand, you know, 422 00:15:29,404 --> 00:15:31,965 you love to grow through referral. So they 423 00:15:31,965 --> 00:15:34,065 so they can go, and if somebody say, 424 00:15:35,000 --> 00:15:36,759 who would you recommend? They can say, hey. 425 00:15:36,759 --> 00:15:38,299 I'd like to go to doctor Emily 426 00:15:38,759 --> 00:15:40,279 because she's fast, or I would like to 427 00:15:40,279 --> 00:15:42,120 go to doctor Emily because she's funny or 428 00:15:42,120 --> 00:15:43,960 she's weird, whatever it is. But they have 429 00:15:43,960 --> 00:15:46,620 something that they follow you for a particular 430 00:15:46,679 --> 00:15:47,179 reason. 431 00:15:47,714 --> 00:15:50,115 And I think that is one thing that 432 00:15:50,115 --> 00:15:53,334 is very important when you if you don't 433 00:15:53,794 --> 00:15:54,774 create an image, 434 00:15:55,394 --> 00:15:56,855 a reputation for yourself, 435 00:15:57,954 --> 00:15:59,894 or I call that authority positioning, 436 00:16:01,090 --> 00:16:03,570 somebody will create that for you. Right? Somebody 437 00:16:03,570 --> 00:16:05,409 is gonna start a rumor or something about 438 00:16:05,409 --> 00:16:07,889 you. You might as well just just start 439 00:16:07,889 --> 00:16:10,950 your own and say what you stand for 440 00:16:11,009 --> 00:16:13,090 and make sure that that's how people understand 441 00:16:13,090 --> 00:16:15,285 you. So I think to make sure that 442 00:16:15,285 --> 00:16:17,465 you use social media to your advantage 443 00:16:18,004 --> 00:16:20,085 is to be very proactive and to make 444 00:16:20,085 --> 00:16:21,764 sure that everybody in the office, 445 00:16:22,565 --> 00:16:25,205 on the same page, understanding the values, understand 446 00:16:25,205 --> 00:16:26,665 why we do what we do. 447 00:16:27,389 --> 00:16:29,470 Yeah. I think those are all some some 448 00:16:29,470 --> 00:16:32,509 great points and insights and especially how, like, 449 00:16:32,509 --> 00:16:35,889 the AI and also social media, they they 450 00:16:35,950 --> 00:16:37,710 both have their pros and cons, and it's 451 00:16:37,710 --> 00:16:38,210 kinda, 452 00:16:39,149 --> 00:16:40,769 important to figure out 453 00:16:41,165 --> 00:16:42,785 how to use it to the best, 454 00:16:43,165 --> 00:16:44,945 of your abilities and maximize 455 00:16:45,404 --> 00:16:46,065 its usage. 456 00:16:46,684 --> 00:16:47,184 Yep. 457 00:16:47,725 --> 00:16:50,925 What will the most effective health care leaders 458 00:16:50,925 --> 00:16:51,425 need 459 00:16:51,884 --> 00:16:54,445 in order to be successful within the next 460 00:16:54,445 --> 00:16:55,985 2 to 3 years, do you think? 461 00:16:57,269 --> 00:16:58,470 Well, you know, as a, 462 00:16:59,190 --> 00:17:01,509 as a dentist of of, more than 30 463 00:17:01,509 --> 00:17:03,370 years and, as a 464 00:17:03,750 --> 00:17:05,849 high performance coach and business consultant, 465 00:17:06,549 --> 00:17:09,190 what I what I see on a daily 466 00:17:09,190 --> 00:17:10,809 is a lot of 467 00:17:11,315 --> 00:17:12,295 the health care leaders. 468 00:17:13,234 --> 00:17:14,295 Sometimes we 469 00:17:14,674 --> 00:17:16,454 lack a little leadership skill. 470 00:17:17,154 --> 00:17:19,255 Just because we are the one that own 471 00:17:19,714 --> 00:17:21,954 the one practice or the multiple practices or 472 00:17:21,954 --> 00:17:23,095 we're the one that deal 473 00:17:23,394 --> 00:17:24,275 with the, 474 00:17:24,755 --> 00:17:25,974 you know, with the investors, 475 00:17:26,720 --> 00:17:28,900 it doesn't mean that we have the 476 00:17:29,200 --> 00:17:31,299 the leadership skill that is necessary. 477 00:17:31,759 --> 00:17:32,660 Right? So 478 00:17:33,200 --> 00:17:35,460 for me, what's most effective 479 00:17:36,079 --> 00:17:37,220 is for the leaders 480 00:17:38,000 --> 00:17:39,059 to be a learner. 481 00:17:39,920 --> 00:17:40,420 And 482 00:17:41,524 --> 00:17:44,164 what I mean by that is to understand 483 00:17:44,164 --> 00:17:45,065 where you are 484 00:17:46,085 --> 00:17:47,944 and to always be improving. 485 00:17:48,724 --> 00:17:50,804 Some of the things that I I see 486 00:17:50,804 --> 00:17:52,904 all the time is, number 1, is courage. 487 00:17:53,845 --> 00:17:54,664 Making sure 488 00:17:55,204 --> 00:17:58,799 that you establish your mission and you communicate 489 00:17:58,859 --> 00:18:00,640 with your team, like I said earlier. 490 00:18:01,419 --> 00:18:03,359 You you may be dealing with multigenerational 491 00:18:04,140 --> 00:18:06,460 staff in your office, and let's say you're 492 00:18:06,460 --> 00:18:09,039 30 years old or maybe 40 years old. 493 00:18:09,339 --> 00:18:11,200 You know, there's there's a little bit of, 494 00:18:12,355 --> 00:18:14,034 intimidation when you're trying to talk to somebody 495 00:18:14,034 --> 00:18:15,634 older, or maybe that's just me because I'm 496 00:18:15,634 --> 00:18:18,274 Asian. You know? Or maybe you're talking to 497 00:18:18,274 --> 00:18:18,934 a younger, 498 00:18:19,394 --> 00:18:20,994 staff, and they're talking back to you to 499 00:18:20,994 --> 00:18:23,554 you because that's their generation kind of thing. 500 00:18:23,554 --> 00:18:25,154 So to have that courage to to keep 501 00:18:25,154 --> 00:18:27,654 your foot down, to to have some balls, 502 00:18:28,170 --> 00:18:28,670 and, 503 00:18:29,210 --> 00:18:30,809 to let them know this is this is 504 00:18:30,809 --> 00:18:32,029 your goal, your agenda, 505 00:18:32,570 --> 00:18:34,970 your your rules, your system, but to say 506 00:18:34,970 --> 00:18:37,850 that in a sympathetic way to to to 507 00:18:37,850 --> 00:18:39,850 make sure you connect with them and and 508 00:18:39,850 --> 00:18:41,150 get your points across. 509 00:18:41,714 --> 00:18:44,054 So I think being courageous is very important. 510 00:18:44,194 --> 00:18:45,174 I think having 511 00:18:45,474 --> 00:18:46,375 great energy 512 00:18:46,755 --> 00:18:49,234 is is important. I I hear all the 513 00:18:49,234 --> 00:18:50,934 time people getting burned out. 514 00:18:51,634 --> 00:18:51,875 That's 515 00:18:52,994 --> 00:18:54,869 to me, it's almost like a choice. It 516 00:18:54,950 --> 00:18:56,630 you you won't be burned out even if 517 00:18:56,630 --> 00:18:57,849 you have multiple offices. 518 00:18:58,150 --> 00:19:00,009 If you have a team to support you, 519 00:19:00,390 --> 00:19:01,029 if you, 520 00:19:01,670 --> 00:19:04,309 if you get expert to help you figure 521 00:19:04,309 --> 00:19:06,390 out a way, because you cannot be the 522 00:19:06,390 --> 00:19:08,549 one doing everything. You cannot be the one 523 00:19:08,549 --> 00:19:10,605 knowing everything. And I've seen a lot of 524 00:19:11,164 --> 00:19:11,664 dentists, 525 00:19:12,285 --> 00:19:14,444 you know, owner dentists, CEOs, a lot of 526 00:19:14,444 --> 00:19:16,865 time we because we grow from one 527 00:19:17,325 --> 00:19:19,804 workstation to multiple, and we're used to doing 528 00:19:19,804 --> 00:19:20,785 a bunch of things, 529 00:19:21,404 --> 00:19:23,325 we're not embracing that we we need to 530 00:19:23,325 --> 00:19:25,424 delegate and we need to preserve that energy. 531 00:19:25,740 --> 00:19:29,019 Because for somebody who runs multiple offices, I 532 00:19:29,019 --> 00:19:31,019 bet you anything that that person have higher 533 00:19:31,019 --> 00:19:33,119 energy than somebody who's complaining 534 00:19:33,500 --> 00:19:35,740 and running one office. And it all has 535 00:19:35,740 --> 00:19:38,700 to do with your your lifestyle, how you 536 00:19:38,700 --> 00:19:41,644 take care of yourself, you're taking breaks, You 537 00:19:41,785 --> 00:19:43,404 you make sure you nourish your mind, 538 00:19:43,705 --> 00:19:45,785 and, and you make sure that you have 539 00:19:45,785 --> 00:19:48,684 fun while you while you go on. So, 540 00:19:49,144 --> 00:19:51,565 yeah, I think leadership skill is 541 00:19:52,184 --> 00:19:55,000 extremely important and, you know, just those are 542 00:19:55,000 --> 00:19:56,799 the two examples to have courage and to 543 00:19:56,799 --> 00:19:57,619 have more energy. 544 00:19:59,039 --> 00:20:00,019 Yeah. Absolutely. 545 00:20:00,960 --> 00:20:03,119 Well, thank you for joining us today, doctor 546 00:20:03,119 --> 00:20:05,700 Latron, and thank you for sharing your valuable 547 00:20:05,759 --> 00:20:06,259 expertise 548 00:20:06,799 --> 00:20:07,700 and insights. 549 00:20:08,595 --> 00:20:10,755 It's been a pleasure speaking with you, and 550 00:20:10,755 --> 00:20:12,994 I look forward to connecting with you again 551 00:20:12,994 --> 00:20:13,734 in the future. 552 00:20:14,755 --> 00:20:16,835 Well, thank you again so much for, for 553 00:20:16,835 --> 00:20:18,434 having me, and I would love to connect 554 00:20:18,434 --> 00:20:19,414 to all the listeners. 555 00:20:20,674 --> 00:20:22,615 Go check out, coach ROI.com, 556 00:20:23,315 --> 00:20:23,554 and, 557 00:20:24,329 --> 00:20:26,569 you know, maybe we can have a virtual 558 00:20:26,569 --> 00:20:28,730 meet, and, I can help you solve some 559 00:20:28,730 --> 00:20:31,049 problems. Thank you so much again for having 560 00:20:31,049 --> 00:20:31,549 me.