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- Hi everyone, this is Erica Spicer Mason

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with the Becker's
Healthcare Podcast series.

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Thank you so much for
tuning in Today we're joined

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by two guests who will talk

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to us about resource consolidation,
dentist satisfaction,

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and DSO growth in 2024.

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I'm delighted to be joined
by Dan Crawford, the manager

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of Enterprise Market at Clear,

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and Greg Mahoney, the Senior Manager

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of Consulting for Sky Tale Group.

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Welcome, Dan and Greg, thank
you so much for joining us.

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- Thanks for having us.
- Thrilled to have you on.

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And before we dig into our discussion,

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I was hoping you could
both just take a moment

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to share a little bit
more about yourselves,

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your background, your role,

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whatever you'd like our
audience to know about.

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Um, Dan, maybe we can start with you.

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- Sure. Um, so thanks for having me.

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Thrilled to be here as well. Always great

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to collaborate with Becker's.

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Um, but um, as Erica mentioned,
my name is Dan Crawford.

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I manage our enterprise
market here at Clear, so all

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of our groups and DSOs
from, uh, uh, from sales

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to account management
and customer success.

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That falls under my team.

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Um, I've been with Clear for, gosh,

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coming up on five years now,
feels like a lot longer,

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but, um, really excited to be here today.

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Really excited to share some insights

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and, uh, we've done a lot of great work

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and learned quite a bit from our group

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partners over the last few years.

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So looking forward to the discussion.

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- Fantastic, thanks.

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Dan and Greg, tell us a little
bit more about yourself.

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- I, I've, I've, uh, been
a consultant at Sky Tail

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for two years and have worked in, uh,

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smaller emerging DSOs

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and larger DSOs in building
their strategic operations

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and their infrastructure
in order to scale and grow.

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And so now I get to do
the, that with a portfolio

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of clients across the country.

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And Sky Tail, uh, not only
is a full service, strategic

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and financial firm

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to pres present those consulting
services, but also an m

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and a advisory firm to
help emerging practices

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and large scale practices
go to market and help sell.

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- Wonderful, thank you
so much Greg and Dan.

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Sounds like we have a lot
of great expertise, uh,

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for our session today.

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And Greg, I think just based on, you know,

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what you were describing with
your experience at Sky Tail

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and in the DSO space, I did
wanna kick off our conversation

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with talking a little bit
about resource consolidation

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as we are seeing this trend
toward consolidation in the

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dental industry.

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So in your view, what
are the top challenges

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that DSOs face when undergoing
resource consolidation?

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- I think this really becomes
a strategy of looking inward

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and performing your own
resource base analysis.

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What do you have at your disposal
to create positive change

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and strategic growth?

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And that can be difficult
for organizations.

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They're looking at, well,
we don't have as much money

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to spend right now,

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or the budgets are tighter, so

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how do we grow our organization?

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The first area they'll look
at is service line expansion.

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If you've been kind of
bread and butter practice

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or group, how can you expand services?

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So where dentists consider additional CE

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or build out a practice
within a practice then

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and the associated marketing
plans that go along

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with building that new business,
living inside the current,

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for instance, uh, building
out a an orthodontic section

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inside your practice may
maybe with clear aligners

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of some sort, or maybe it's
dental implants and dentures

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or sleep apnea and TMJ services, uh,

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or expanding in pushing into endodonic

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or oral surgery

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and building that up as
having its own reputation

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inside your practice that
people are coming forth, uh,

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to help, to help grow the other areas.

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Where I find DSOs are facing challenges

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is then leveraging systems

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and employee employee
efficiencies together.

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When when we start thinking
about how in the very beginning

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of any business it's
trying to bootstrap itself,

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it takes a lot of sweat.

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And so here we're going
back to those roots

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and we're building systems

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and we're refining protocols to let people

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solve human problems and
let the systems and SOPs

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and policies take care of everything else.

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So practically this kind of looks like

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assuring job descriptions are accurate

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and describe the duties and
expectations of employees.

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It's probably been a long time since some

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of those have been overhauled

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and it's not just to have
correct documentation there,

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but now you can take those that match

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what actually people are doing

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and then check to be
sure that you have SOPs

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that follow every one

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of those items in the job descriptions.

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If you're hiring people

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and you need to have them
do something, you need

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to have those SOPs that support all

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of those things you're asking them to do.

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That helps set expectations

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and then how they're going to do it

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and how success will be measured.

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And this helps to create, you know,

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expectations in the business,

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but it also helps keep employees

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and team members accountable
for what they're expected on.

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It provides them tools to achieve success

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and feel supported in their work.

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And it allows them to fully engage.

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When employees come to work with you

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now they're saying, well,
how do I be successful?

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And those that don't know
how to be successful,

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they disengage and now
you have a lot of that

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quiet quitting that happens.

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That's been such a buzzword
around the world recently.

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And we want our employees
to be engaged, so we need

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to provide them all of these tools.

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And then lastly, building the SOPs

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after we use those to
build training materials.

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You don't want an employee to start

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and then they quit by lunch

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because they're like, this is a mess.

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I don't know how to be helpful here.

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I don't know how to be successful

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'cause there's nothing here to train.

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And so set a real good first impression

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with those new employees
using all of those tools there

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and now you have a predictable
system for bringing people in

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and showing them how to be happy

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and successful in your practice.

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- Hmm, thanks so much Greg.

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Really appreciate the insights
that you've shared across

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a variety of challenges.

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You know, we've talked
about the workforce, um,

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expansion opportunities, SOPs,
I know there's a lot to cover

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and so I'm thinking

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for our listeners it
would be really helpful

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if you could share any examples
maybe of specific obstacles

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or wins that you've seen, um, you know,

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with partner organizations that
your team has kind of helped

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to lead through these challenges.

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Any examples come to mind?

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- Uh, sure. So more recently
we've helped here at SkyTel,

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a a number of, of clients build out

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specialty niches inside
their existing businesses.

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So in some cases this
meant building out A TMJ

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and sleep breathing disorder practice,

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or this meant adding in
dentures and implants

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and the creation of the
marketing plans and the budgets

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and everything else that went around that

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the results then turned into where like,

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this really matters.

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And you know, in a matter of just two

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and a half years,
creating a niche practice

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inside a general practice
that on its own does two

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and a half million dollars in
revenue is fantastic growth.

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Uh, or another practice

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that was looking at growing
their Invisalign business

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and seeing that, you know,
how do we achieve this?

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How do we build this inside our practice?

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And, you know, they would
do a few cases a month,

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but then by looking at how they
were identifying candidates

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and how they spoke to candidates

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and how they followed up on cases

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and that that treatment,
that case acceptance and

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and treatment planning piece, able

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to grow from about $12,000
a month to $65,000 a month.

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Uh, similarly we've helped

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or advised others on, hey, how do I,

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how do I create something
else for my patients

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who are saying like, Hey,

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I lost my dental insurance
or something like that.

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And so then we're, we're recommending them

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to employ a membership plan.

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And so here to be able to see somebody

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and talk through that process
with them to grow that to

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where they're collecting
$25,000 a month in, uh,

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membership dues is a fantastic piece.

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But I think the real piece
where I was talking earlier on

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building out SOPs and job descriptions

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and how that can affect
a practice when working

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with a multi-location client
where they were thinking, well,

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do we add more people here?

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And my recommendation was, let's retool

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and reequip the people
that we have with the tools

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that they need to be
successful and, and reset.

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I think we have all of the
people we need right now,

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but let's reorganize
them in a different way.

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This investment led

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to a significant expansion
in production efficiency and

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therefore led to a much higher,
uh, level of profitability.

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We were able to support
patient interactions

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and make sure that we
created the best experience.

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So this wasn't about
making patients a number,

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but we were there to support

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and nurture that patient experience

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and provide relationships,
uh, with those patients

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and with their providers.

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But through the building of the systems

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and engaging all of those employees

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and making them more
efficient, we were able

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to add over the course of
2023 $800,000 of revenue

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really, which meant
EBITDA increased from 17%

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to 24% and that's a massive change.

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And at the scale of this business,

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that was fantastic growth.

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And I think that's just one example of

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what can be achieved when you
look inward into your business

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and say, alright, let's,
let's invest in the people

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and the systems we have

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and you can truly ring out a lot more

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profitability through that process.

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- Thanks so much, Greg.
What a fantastic example.

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And one that leads to increased

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efficiency and profitability.

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I know that's something that will, um,

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certainly interest a lot of our readers,

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so thanks again for sharing that.

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And I know a big component
of growth is of course,

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measurement and for more

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and more practices nowadays,
technology as well.

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So I kind of wanted to shift
into that territory a bit.

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Um, and Dan, I, I know

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with your work at Clear you
can probably speak pretty well

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to this to, um,

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and I I wanted to speak
specifically to same store sales.

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I know this is a really key measure as

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practices are growing, so
what essential resources

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or technology have proven crucial for DSOs

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as they reach their
same store sales goals?

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- Yeah, for sure. And um,
Greg, I love, you know, kind

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of your anchoring your initial
insights there about resource

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consolidation to that,
you know, the journey

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of looking inward and reflecting, right?

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Because that, that activity
goes hand in hand with looking

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to increase your same store sales

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and your same store growth.

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So just, you know, in
terms of defining that,

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what exactly are we looking to achieve

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with same store sales?

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Of course that's in a word expanding off

253
00:12:05,165 --> 00:12:06,245
of what you already have.

254
00:12:06,335 --> 00:12:08,405
We're getting more out of
what's already, you know,

255
00:12:08,925 --> 00:12:10,285
existing, that's not the technical term,

256
00:12:10,425 --> 00:12:13,765
but, um, when it comes to
dental practices and groups

257
00:12:13,765 --> 00:12:16,245
and DSOs that, you know,
we work with a clear,

258
00:12:17,265 --> 00:12:18,445
having the opportunity

259
00:12:18,505 --> 00:12:21,765
or taking the opportunity
to look inward at, you know,

260
00:12:22,315 --> 00:12:24,805
what sorts of patients do you
have coming into your doors,

261
00:12:25,385 --> 00:12:26,405
how are they behaving

262
00:12:26,865 --> 00:12:29,085
and what's the net benefit for us

263
00:12:29,305 --> 00:12:31,125
as a business at the
end of the day, right?

264
00:12:31,665 --> 00:12:32,765
So obviously last year

265
00:12:32,865 --> 00:12:35,125
or you know, last year
being 22, it's already,

266
00:12:35,185 --> 00:12:37,405
or 23, excuse me, it's already 24.

267
00:12:38,025 --> 00:12:40,125
Um, certainly challenging, uh,

268
00:12:40,485 --> 00:12:41,725
economically in many respects.

269
00:12:41,945 --> 00:12:44,805
And you know, we had a lot,
heard a lot of feedback in

270
00:12:44,805 --> 00:12:48,045
that regard from a lot of our
current DSO and DPO customers.

271
00:12:48,145 --> 00:12:51,445
But you know, if you think about
same store sales, what kind

272
00:12:51,445 --> 00:12:54,325
of investments are you
making to again, elevate

273
00:12:54,355 --> 00:12:55,925
what you're currently doing?

274
00:12:55,925 --> 00:12:59,405
Whether that's process
people From our perspective,

275
00:12:59,565 --> 00:13:03,125
a big thing is visibility
into that number one asset,

276
00:13:03,135 --> 00:13:05,485
which is of course your
patients coming in the door.

277
00:13:06,305 --> 00:13:08,925
So when you think about tech

278
00:13:09,105 --> 00:13:12,165
and you know, what sorts of
things do you want to invest in,

279
00:13:12,585 --> 00:13:15,205
you wanna look towards things
that are not only going to

280
00:13:15,925 --> 00:13:17,765
increase patients' visiting, right?

281
00:13:17,835 --> 00:13:20,045
It's, it's certainly volume
is an important component,

282
00:13:20,425 --> 00:13:21,885
but when we think about
the same store sales,

283
00:13:22,075 --> 00:13:25,765
it's also very much about
retention, return, visitation,

284
00:13:25,835 --> 00:13:27,565
loyalty, things of that nature.

285
00:13:27,785 --> 00:13:29,445
So what sorts of resources

286
00:13:29,445 --> 00:13:30,805
and technology do you have

287
00:13:30,805 --> 00:13:34,325
that can give you visibility
into those insights, not just,

288
00:13:34,345 --> 00:13:37,325
you know, net patient visits,
but also obviously the recall

289
00:13:37,325 --> 00:13:38,445
and then what are they accepting

290
00:13:38,445 --> 00:13:40,445
and then how many of them
are coming back year,

291
00:13:40,445 --> 00:13:41,485
over year, over year?

292
00:13:42,385 --> 00:13:44,205
So that's of course
something you should be

293
00:13:44,205 --> 00:13:45,245
looking at no matter what.

294
00:13:45,425 --> 00:13:48,525
But I think a lot of times
groups are now looking

295
00:13:48,525 --> 00:13:49,885
to invest in more technology

296
00:13:50,105 --> 00:13:52,925
to look at perhaps
different patient cohorts

297
00:13:53,185 --> 00:13:56,005
inside the practice itself to then try

298
00:13:56,005 --> 00:13:57,285
and capitalize on those metrics.

299
00:13:57,585 --> 00:14:00,645
So for example, what sorts of, you know,

300
00:14:00,645 --> 00:14:02,845
what's the percentage of inactive patients

301
00:14:02,845 --> 00:14:04,605
that you have in your system?

302
00:14:04,745 --> 00:14:07,805
How many patients have come in
for a visit in the last year

303
00:14:07,805 --> 00:14:11,245
or two that did not return
for that second visit, right?

304
00:14:11,265 --> 00:14:14,245
Is there an opportunity there,
you know, is there some sort

305
00:14:14,345 --> 00:14:16,405
of discrepancy in terms of,

306
00:14:16,405 --> 00:14:19,365
or some sort of disproportionate
amount of insurance

307
00:14:19,365 --> 00:14:21,925
that's kinda kind of being
accepted in the practice?

308
00:14:22,025 --> 00:14:24,245
Is that, you know, contributing
to a lot of your revenue

309
00:14:24,385 --> 00:14:26,125
and perhaps there's opportunities for you

310
00:14:26,125 --> 00:14:28,005
to make some changes or
some adjustments there.

311
00:14:28,465 --> 00:14:29,485
And then of course, you know,

312
00:14:29,485 --> 00:14:32,085
what about the uninsured patients, right?

313
00:14:32,225 --> 00:14:36,365
So typically we see anywhere
from 10 to 30% of patients

314
00:14:36,365 --> 00:14:39,485
that are seeing each year
in a practice are without

315
00:14:39,805 --> 00:14:43,125
coverage, many of whom do
not return after that initial

316
00:14:43,225 --> 00:14:45,845
or emergency visit, given the fact

317
00:14:45,845 --> 00:14:47,125
that they don't have a dental plan.

318
00:14:47,585 --> 00:14:48,725
So is your group

319
00:14:48,785 --> 00:14:50,885
or your practice prioritizing that patient

320
00:14:51,265 --> 00:14:54,125
as a growth opportunity
given that you know,

321
00:14:54,125 --> 00:14:55,205
they're not affiliated

322
00:14:55,205 --> 00:14:57,405
with a potentially low paying insurance?

323
00:14:57,585 --> 00:14:59,285
Or is it something that you're just hoping

324
00:14:59,285 --> 00:15:00,645
that you can get the
most from that patient

325
00:15:00,705 --> 00:15:02,365
and then hope that they come back?

326
00:15:02,945 --> 00:15:04,965
So I think the key here, when
you think about, you know,

327
00:15:05,035 --> 00:15:07,645
what resources or tech
have really proven crucial

328
00:15:07,645 --> 00:15:11,085
to DSOs at this point,
it's what's enabling you

329
00:15:11,085 --> 00:15:12,165
to look inward, right?

330
00:15:12,165 --> 00:15:13,885
Kind of, again, going
back to Greg's point,

331
00:15:14,025 --> 00:15:15,725
but when you are looking inward,

332
00:15:15,865 --> 00:15:17,445
are you looking at the right things

333
00:15:17,825 --> 00:15:19,245
and finding the right opportunities

334
00:15:19,245 --> 00:15:20,925
that you can then invest into further.

335
00:15:23,845 --> 00:15:25,265
- Thanks Dan, that's really helpful.

336
00:15:25,965 --> 00:15:29,025
And as you were talking
about this kind of technology

337
00:15:29,085 --> 00:15:32,185
and these key characteristics,
it made me think of some

338
00:15:32,715 --> 00:15:33,825
goals that I think a lot

339
00:15:33,825 --> 00:15:36,425
of healthcare practices have
today in regards to technology,

340
00:15:36,515 --> 00:15:39,745
which is ensuring that
the tech is interoperable

341
00:15:39,845 --> 00:15:42,265
or it's easily integrated
into current systems.

342
00:15:43,005 --> 00:15:44,225
So for DSOs

343
00:15:44,225 --> 00:15:47,625
and dental practices, just
digging a little further here,

344
00:15:47,735 --> 00:15:50,145
what do you really recommend
that they prioritize?

345
00:15:50,405 --> 00:15:52,585
Um, what are the benefits
that they should look for,

346
00:15:52,805 --> 00:15:53,945
you know, either operationally

347
00:15:54,125 --> 00:15:58,065
or even as it re relates
to kind of the mental

348
00:15:58,125 --> 00:16:00,105
or cognitive load of dentists as well?

349
00:16:00,865 --> 00:16:02,765
- Mm-Hmm, <affirmative>. Yeah, for sure.

350
00:16:02,965 --> 00:16:07,685
I mean, you know, obviously if
we can increase efficiencies,

351
00:16:07,745 --> 00:16:10,685
if we can, you know, uh, lessen the amount

352
00:16:10,685 --> 00:16:12,805
of different systems that are in place

353
00:16:12,805 --> 00:16:14,405
that the front desk teams have to try

354
00:16:14,405 --> 00:16:16,085
and manage just to take care of one task,

355
00:16:16,085 --> 00:16:18,085
that's gonna be good things
for everybody, right?

356
00:16:18,185 --> 00:16:21,085
So, um, if one of the primary
initiatives that we're looking

357
00:16:21,085 --> 00:16:24,085
to really try and capitalize on this year

358
00:16:24,145 --> 00:16:26,605
and obviously on the go forward is growth,

359
00:16:26,665 --> 00:16:30,045
but really same store sales
growth efficiency is really,

360
00:16:30,045 --> 00:16:31,925
of course, really gonna
be the name of the game.

361
00:16:32,385 --> 00:16:34,805
So you really wanna look for tech partners

362
00:16:34,835 --> 00:16:37,165
that can integrate either with one another

363
00:16:37,305 --> 00:16:40,125
or obviously of course with
your practice management system

364
00:16:40,305 --> 00:16:43,005
to really be that should
really unique key focus area.

365
00:16:43,705 --> 00:16:46,845
And then again, of course on
top of that, once you take

366
00:16:46,845 --> 00:16:49,645
that step, right, okay, maybe
I can integrate with the PMS

367
00:16:49,665 --> 00:16:51,965
or you know, I can integrate
with another tech partner,

368
00:16:52,225 --> 00:16:54,005
but what are you looking for?

369
00:16:54,225 --> 00:16:57,245
And then what sorts of
processes do you have in place

370
00:16:57,245 --> 00:16:58,965
to take action on

371
00:16:58,965 --> 00:17:01,685
that data once you have
identified it, right?

372
00:17:01,945 --> 00:17:05,445
So, you know, if the
information that you need

373
00:17:05,585 --> 00:17:06,725
to be a more lean

374
00:17:06,945 --> 00:17:10,525
and effective operation is
easily accessible to your teams.

375
00:17:11,355 --> 00:17:13,845
Then going back again to what Greg said,

376
00:17:13,845 --> 00:17:16,205
you can let you know people
solve the people problems

377
00:17:16,225 --> 00:17:18,245
and the systems can solve
the system problems, right?

378
00:17:18,245 --> 00:17:21,245
Your teams can really
just focus on the patients

379
00:17:21,405 --> 00:17:22,845
and cultivating those relationships

380
00:17:22,945 --> 00:17:26,925
and really maintaining that
loyalty while you've got systems

381
00:17:26,925 --> 00:17:29,445
underneath that are
working in collaboration

382
00:17:29,445 --> 00:17:32,805
with one another, providing
easy access to different pieces

383
00:17:32,825 --> 00:17:35,765
of information that again,
can be actionable as far

384
00:17:35,765 --> 00:17:38,005
as growth and strategic initiatives.

385
00:17:38,665 --> 00:17:40,005
All those things are critical.

386
00:17:40,585 --> 00:17:43,725
So just for some context on
our side, one of the things

387
00:17:43,725 --> 00:17:45,205
that we really try and stress,

388
00:17:45,225 --> 00:17:46,765
or we're starting to
stress rather with a lot

389
00:17:46,765 --> 00:17:49,725
of our partners is, you know,
when you're looking internal

390
00:17:49,865 --> 00:17:53,085
or you're looking at your
systems, you know, what sorts

391
00:17:53,085 --> 00:17:57,325
of areas can you pay more
attention to right now

392
00:17:57,325 --> 00:17:59,165
that perhaps you do have
a different technology

393
00:17:59,165 --> 00:18:00,845
that can give you different
bits of information?

394
00:18:01,435 --> 00:18:03,725
What sort of visibility do
you really think you want

395
00:18:03,825 --> 00:18:05,005
in order to be successful?

396
00:18:05,545 --> 00:18:07,485
Is it, you know, how much does one

397
00:18:07,485 --> 00:18:09,245
insurance reimburse you more than another?

398
00:18:09,355 --> 00:18:11,245
What exactly does that mean
for your profitability?

399
00:18:11,665 --> 00:18:14,725
Is your uninsured patient
base providing an opportunity

400
00:18:14,725 --> 00:18:17,205
that you're really not
able to capitalize on

401
00:18:17,205 --> 00:18:19,885
because you don't have the
right systems or processes

402
00:18:19,945 --> 00:18:23,285
or really strategic, uh,
insight in place to go after it?

403
00:18:23,735 --> 00:18:25,485
These are all kinds of
questions that you want

404
00:18:25,685 --> 00:18:26,765
to continually ask yourself.

405
00:18:26,825 --> 00:18:28,885
And when you think about
investing in technology

406
00:18:29,665 --> 00:18:30,965
to solve them

407
00:18:31,145 --> 00:18:33,925
or address them, you really
wanna make sure that there is

408
00:18:33,925 --> 00:18:37,205
that integration between as
many components as possible

409
00:18:37,505 --> 00:18:38,525
so that it is seamless.

410
00:18:39,145 --> 00:18:42,365
And that event kind of gets,
uh, segues into how is that

411
00:18:42,385 --> 00:18:45,085
of course gonna obviously mitigate the,

412
00:18:45,305 --> 00:18:47,325
the mental strain for the dentist.

413
00:18:48,355 --> 00:18:50,285
It's very much kind of
the same thing, right?

414
00:18:50,425 --> 00:18:52,125
If I as a dental business owner

415
00:18:52,265 --> 00:18:56,205
or if a DSO executive can trust
in the fact that my systems

416
00:18:56,415 --> 00:18:58,805
underneath my operational
personnel are operating

417
00:18:58,805 --> 00:19:01,605
as they should and giving
our teams the visibility

418
00:19:01,605 --> 00:19:03,205
that they need and the right data

419
00:19:03,425 --> 00:19:05,805
and that we have a good
plan on top to go ahead

420
00:19:05,805 --> 00:19:07,485
and, you know, take action on it,

421
00:19:08,355 --> 00:19:10,245
then I can sleep soundly at night, right?

422
00:19:10,305 --> 00:19:11,485
And I can focus on other things

423
00:19:11,505 --> 00:19:13,525
and really make sure that
I have my foot on the gas

424
00:19:13,545 --> 00:19:16,445
for growth rather than
trying to plug holes,

425
00:19:16,545 --> 00:19:17,845
put out fires, things of that nature.

426
00:19:19,805 --> 00:19:20,855
- Yeah, absolutely.

427
00:19:21,675 --> 00:19:25,015
Thanks Dan and Greg, I just
wanted to check in with you too.

428
00:19:25,075 --> 00:19:27,855
Is there anything that you'd
add to what Dan has shared?

429
00:19:28,525 --> 00:19:31,615
- Yeah, I really, I really
like Dan's approach here of,

430
00:19:31,955 --> 00:19:35,135
you know, what is going
to help, uh, help that,

431
00:19:35,205 --> 00:19:37,215
that owning doctor sleep at night.

432
00:19:37,755 --> 00:19:39,815
And you want to know that your teams

433
00:19:40,525 --> 00:19:43,455
have all the information
available to them that they need,

434
00:19:43,795 --> 00:19:46,855
but at the same time, you need
to make sure that they have

435
00:19:47,575 --> 00:19:51,335
a narrow enough priority
list that they can achieve

436
00:19:51,965 --> 00:19:53,255
what they need to achieve.

437
00:19:53,255 --> 00:19:55,455
Because there are lots
of platforms out there

438
00:19:55,725 --> 00:19:57,815
that can provide dashboards, right?

439
00:19:58,395 --> 00:20:01,575
But, and there's every
single metric that you

440
00:20:01,595 --> 00:20:03,815
and KPI that you could ever imagine.

441
00:20:04,655 --> 00:20:08,595
And so it's important
to cut through the noise

442
00:20:09,295 --> 00:20:12,715
and focus on your business's priorities

443
00:20:12,935 --> 00:20:15,155
and the metrics that correspond with that.

444
00:20:15,495 --> 00:20:18,795
And then tying a specific metric

445
00:20:19,175 --> 00:20:21,995
to each individual in the business

446
00:20:22,495 --> 00:20:24,675
and making sure that it's connected with

447
00:20:24,675 --> 00:20:25,795
what they do every day.

448
00:20:26,655 --> 00:20:28,995
For instance, you, you have somebody

449
00:20:29,015 --> 00:20:33,075
who is making phone calls
on for recall, for instance,

450
00:20:33,075 --> 00:20:34,755
there's emails and there's text messages

451
00:20:34,755 --> 00:20:35,915
and things like that that go out,

452
00:20:36,015 --> 00:20:38,395
but there's still people
that need phone calls.

453
00:20:38,895 --> 00:20:41,315
But if you have somebody
doing that measure,

454
00:20:41,735 --> 00:20:43,955
how many phone calls should
they be making each day?

455
00:20:44,225 --> 00:20:45,835
When should those be completed?

456
00:20:45,975 --> 00:20:49,265
And all of these metrics
kind of line up so

457
00:20:49,265 --> 00:20:53,625
that you have the ability to tie actions

458
00:20:53,885 --> 00:20:57,065
to metrics and help push things forward

459
00:20:57,805 --> 00:21:01,585
as in the end, we need to know
how to manage those behaviors

460
00:21:01,695 --> 00:21:05,345
because the scoreboard, the
metrics that are up there,

461
00:21:05,565 --> 00:21:07,145
the scoreboard doesn't win the game.

462
00:21:07,565 --> 00:21:09,545
It only tells you the results

463
00:21:09,575 --> 00:21:11,305
that were achieved on the field.

464
00:21:11,965 --> 00:21:15,025
And so knowing what to do with the metrics

465
00:21:15,245 --> 00:21:19,705
and how to operationalize them
is the act is the key part.

466
00:21:19,925 --> 00:21:22,825
And I think that that's
where, uh, Dan's team

467
00:21:23,005 --> 00:21:25,585
and where our team kind of combine

468
00:21:25,725 --> 00:21:28,545
and when, when, when we're
out there, we're there

469
00:21:28,605 --> 00:21:31,985
to explain, here's this
data, here's how to use it

470
00:21:32,525 --> 00:21:34,465
and make it actionable in your business

471
00:21:34,525 --> 00:21:35,865
to create real results.

472
00:21:36,745 --> 00:21:40,295
- Mm-Hmm. Thanks so much for
tying that all together, Greg.

473
00:21:40,805 --> 00:21:44,935
That phrase, um, how does it
go, what you can't measure,

474
00:21:45,075 --> 00:21:47,975
you can't manage or the reverse
of that, that kept coming

475
00:21:47,975 --> 00:21:49,095
to mind as both you

476
00:21:49,095 --> 00:21:51,015
and Dan were explaining the importance

477
00:21:51,015 --> 00:21:52,455
of these KPIs and these metrics.

478
00:21:52,675 --> 00:21:54,895
So appreciate the explanation

479
00:21:55,835 --> 00:21:57,215
and I know we've covered a lot of ground.

480
00:21:57,345 --> 00:21:59,615
We've covered same
store sales, technology,

481
00:22:00,295 --> 00:22:01,295
resource consolidation.

482
00:22:01,875 --> 00:22:03,815
So I think I'd like to
wrap up our conversation

483
00:22:03,995 --> 00:22:06,655
by really talking about
what success looks like.

484
00:22:07,355 --> 00:22:10,015
Um, and Greg, maybe we can
get your perspective on this

485
00:22:10,015 --> 00:22:11,695
first since we have you already.

486
00:22:12,235 --> 00:22:13,495
Um, can you share

487
00:22:13,495 --> 00:22:16,055
with us whether there are
any key characteristics

488
00:22:16,435 --> 00:22:18,855
of an office that is acquisition ready?

489
00:22:19,165 --> 00:22:20,335
What does that look like

490
00:22:20,475 --> 00:22:23,375
and how can DSOs best align their business

491
00:22:23,375 --> 00:22:25,895
and resources to attract
those opportunities?

492
00:22:27,285 --> 00:22:30,175
- Getting ready for an acquisition or

493
00:22:30,195 --> 00:22:33,935
or transaction as an, as an
owner of a, of a business,

494
00:22:34,055 --> 00:22:36,815
a multi-location practice,
a single location practice.

495
00:22:38,425 --> 00:22:42,645
As you approach that readiness,
you are creating a lot of

496
00:22:43,295 --> 00:22:46,965
hybridized systems with
technology and people

497
00:22:47,665 --> 00:22:51,045
and you're, you have perfected
a lot of your systems

498
00:22:51,265 --> 00:22:55,805
and you feel comfortable that
your practice is running kind

499
00:22:55,805 --> 00:22:56,845
of like a sewing machine.

500
00:22:57,195 --> 00:22:59,685
It's got a rhythm, it's
moving pretty quickly.

501
00:23:00,145 --> 00:23:03,485
You understand what the
next hurdles are going to be

502
00:23:03,545 --> 00:23:05,525
and you already have an
understanding of what

503
00:23:05,525 --> 00:23:08,365
that path will be to,
to cross those hurdles.

504
00:23:09,195 --> 00:23:14,175
But, uh, the kind of the avatar
of a practice that's ready

505
00:23:14,175 --> 00:23:18,655
to go to market or a multi-location
group that's ready to go

506
00:23:18,655 --> 00:23:20,975
to market, you have developed goals

507
00:23:21,795 --> 00:23:26,175
and you have an understanding
of what the future holds

508
00:23:26,515 --> 00:23:29,255
and there's certain, a certain
mentality you are ready

509
00:23:29,355 --> 00:23:30,895
to hand over the reigns.

510
00:23:31,435 --> 00:23:33,935
In some cases this is a retirement plan.

511
00:23:34,435 --> 00:23:37,015
In other ways it's a recap

512
00:23:37,235 --> 00:23:40,895
and it's the realization of
a longer term investment.

513
00:23:42,025 --> 00:23:46,725
But the DSOs that are
then looking to acquire

514
00:23:47,605 --> 00:23:49,205
practice individual practices

515
00:23:49,265 --> 00:23:52,765
or multi-location groups, those practices,

516
00:23:52,765 --> 00:23:55,885
those owners are looking for A DSO

517
00:23:56,625 --> 00:23:58,765
who has emerged as a leader

518
00:23:58,825 --> 00:24:03,325
and a trusted advisor to
dentists, their families

519
00:24:03,585 --> 00:24:06,845
and the staff who work
inside those practices.

520
00:24:07,495 --> 00:24:10,325
Those sellers want to know that

521
00:24:11,075 --> 00:24:13,965
when they are partnering with A DSO,

522
00:24:14,075 --> 00:24:16,205
whether in a partnership model

523
00:24:16,345 --> 00:24:19,565
or a full sale model, that

524
00:24:20,075 --> 00:24:24,165
that DSO has their best
interest for the practice

525
00:24:24,345 --> 00:24:27,485
and for the providers
who work there every day

526
00:24:27,865 --> 00:24:30,285
for the future, that
they're invested in their

527
00:24:30,395 --> 00:24:31,885
success as well.

528
00:24:32,715 --> 00:24:36,015
And so we see that they create a,

529
00:24:36,265 --> 00:24:39,895
these the best case scenario,
the best practice is

530
00:24:39,895 --> 00:24:44,175
that there's a value creation plan created

531
00:24:44,515 --> 00:24:48,095
for the practice by that DSO And don't,

532
00:24:48,145 --> 00:24:49,535
don't let it be a buy

533
00:24:49,535 --> 00:24:52,055
and hold scenario where
like you just keep on doing

534
00:24:52,055 --> 00:24:53,495
what you're doing great.

535
00:24:53,525 --> 00:24:56,895
Like have them show you here's how we plan

536
00:24:56,895 --> 00:24:58,375
to invest in your business.

537
00:24:58,555 --> 00:25:01,455
Here's how we want to see you grow

538
00:25:01,835 --> 00:25:04,015
and how we'll help you do that.

539
00:25:04,785 --> 00:25:08,845
And that should be in the
terms of customized approach

540
00:25:09,225 --> 00:25:10,325
to manage your office.

541
00:25:11,285 --> 00:25:15,125
I have seen excellent examples
of DSOs committed to growth

542
00:25:15,705 --> 00:25:17,245
for individual offices.

543
00:25:17,765 --> 00:25:19,725
They buy seven offices at a time.

544
00:25:19,955 --> 00:25:23,445
They create seven
individualized customized

545
00:25:24,015 --> 00:25:27,005
value creation plans for
how they're going to help

546
00:25:27,005 --> 00:25:28,005
that practice grow.

547
00:25:28,285 --> 00:25:30,325
'cause it means better
things for everybody.

548
00:25:31,115 --> 00:25:32,935
But I've also seen situations where

549
00:25:33,845 --> 00:25:35,415
DSOs have purchased something

550
00:25:35,875 --> 00:25:38,055
and then just managed to the middle

551
00:25:38,895 --> 00:25:42,035
and there were excellent
offices that were pillaged

552
00:25:42,095 --> 00:25:43,275
for their profitability

553
00:25:43,815 --> 00:25:46,195
and in order to support all

554
00:25:46,195 --> 00:25:49,275
of the lower functioning
practices that were inside

555
00:25:49,275 --> 00:25:51,075
that portfolio of that DSO.

556
00:25:51,455 --> 00:25:54,915
And so my advice, you know,
when you're looking to go

557
00:25:54,915 --> 00:25:58,405
to market is look at the management style

558
00:25:58,585 --> 00:26:02,805
and systems of that DSO, look
at their ask for successes

559
00:26:03,075 --> 00:26:05,725
that they've had since
they've purchased locations.

560
00:26:06,115 --> 00:26:09,325
Have them prove their,
their management skills

561
00:26:09,755 --> 00:26:13,605
because once these deals are
done, they can't be unwound.

562
00:26:14,035 --> 00:26:17,085
They play for keeps and it
doesn't matter if you're unhappy

563
00:26:17,185 --> 00:26:20,725
or not at the end, the p
that transaction happened.

564
00:26:20,785 --> 00:26:22,725
And so there's a lot of
things just make sure

565
00:26:23,195 --> 00:26:26,365
that you're there and
everybody is pushing in

566
00:26:26,365 --> 00:26:27,445
the same direction of growth.

567
00:26:29,425 --> 00:26:30,515
- Yeah. Thanks so much Greg.

568
00:26:30,575 --> 00:26:34,355
Sounds like it really has to
be a two-way conversation, uh,

569
00:26:34,355 --> 00:26:35,515
between the organizations.

570
00:26:35,775 --> 00:26:38,595
So appreciate you sharing
those best practices.

571
00:26:39,415 --> 00:26:41,155
Dan, is there anything
that you would add here?

572
00:26:42,465 --> 00:26:44,075
- Yeah, I think think the only thing, the,

573
00:26:44,135 --> 00:26:46,115
or a couple things that I
would mention that jump out

574
00:26:46,115 --> 00:26:47,595
to me on that front is, you know, to

575
00:26:47,595 --> 00:26:49,875
what Greg was mentioning is,
you know, what's happening

576
00:26:49,875 --> 00:26:52,675
of course in the middle between that group

577
00:26:52,675 --> 00:26:53,795
that is getting acquired

578
00:26:54,015 --> 00:26:56,715
and of course the larger group
that that does the purchasing

579
00:26:56,715 --> 00:26:58,235
and, and executes the transaction.

580
00:26:58,255 --> 00:27:00,955
And so much of, obviously what happens in

581
00:27:01,115 --> 00:27:03,275
between is about optimizing

582
00:27:03,275 --> 00:27:06,915
and making sure that
your group is as polished

583
00:27:06,915 --> 00:27:09,035
as possible from a financial perspective,

584
00:27:09,195 --> 00:27:12,155
a personnel perspective, a
process perspective as it can be

585
00:27:12,665 --> 00:27:14,915
that you are not only
an attractive offering

586
00:27:15,055 --> 00:27:16,075
to obviously a larger group,

587
00:27:16,095 --> 00:27:19,075
but the right kind of group
as kind of Greg mentioned,

588
00:27:19,075 --> 00:27:20,835
given your values and your mission

589
00:27:20,895 --> 00:27:24,435
and what you want to become,
right, as an emerging DSO.

590
00:27:24,975 --> 00:27:26,475
And I think so much of, you know, the work

591
00:27:26,475 --> 00:27:30,035
that we do at Clear with offices
is really helping them find

592
00:27:30,055 --> 00:27:33,875
or help groups find, you know,
unique ways to, you know,

593
00:27:34,315 --> 00:27:37,395
increase that polish, find
ways to find more or, uh, to,

594
00:27:37,615 --> 00:27:39,715
or leverage or uninsured patients, rather,

595
00:27:39,775 --> 00:27:42,035
to create a more
sustainable revenue stream,

596
00:27:42,455 --> 00:27:43,915
create a more optimized

597
00:27:43,915 --> 00:27:46,795
and stronger coverage
foundation that, you know,

598
00:27:46,975 --> 00:27:49,555
can yield high dividends
for you and, uh, long term

599
00:27:49,615 --> 00:27:52,435
and obviously for any DSO
that's looking to purchase you.

600
00:27:52,495 --> 00:27:55,675
But again, Greg made a
great point about, you know,

601
00:27:55,785 --> 00:27:59,595
scoreboards and metrics and
all that stuff is great, right?

602
00:27:59,775 --> 00:28:02,795
You can have an idea of I'm
getting X amount more revenue

603
00:28:02,935 --> 00:28:04,715
for my uninsured or, you know,

604
00:28:04,735 --> 00:28:07,035
my one PPO is paying
more than another one,

605
00:28:07,035 --> 00:28:08,155
so I'm gonna drop this one.

606
00:28:08,155 --> 00:28:10,915
That's all great. But if you
don't have the right partners

607
00:28:10,915 --> 00:28:13,315
with you to help your team to execute,

608
00:28:13,455 --> 00:28:15,955
to help you put those
right SOPs in process so

609
00:28:15,955 --> 00:28:18,075
that you can be as optimized

610
00:28:18,075 --> 00:28:21,435
and proficient as possible
prior to that, uh, transaction,

611
00:28:21,435 --> 00:28:24,075
but the right DSO, then all those numbers

612
00:28:24,095 --> 00:28:25,275
and such don't really matter.

613
00:28:25,335 --> 00:28:26,995
And I'll just speak for Greg.

614
00:28:27,315 --> 00:28:28,915
I know with Greg and this
<inaudible> group, they're

615
00:28:28,915 --> 00:28:30,395
so unique because, you know, Greg has kind

616
00:28:30,395 --> 00:28:31,675
of been in the trenches, right?

617
00:28:31,735 --> 00:28:33,595
In offices and tell me
if I'm wrong here, Greg,

618
00:28:33,615 --> 00:28:36,515
but Greg's worked in dental
practices, he's seen it,

619
00:28:36,545 --> 00:28:39,035
he's done it, he knows what
works and what doesn't.

620
00:28:39,175 --> 00:28:40,995
So same thing on the clear side.

621
00:28:40,995 --> 00:28:42,875
We work with so many
different dental practices

622
00:28:42,875 --> 00:28:44,835
and have so many different
levels of expertise

623
00:28:45,465 --> 00:28:47,595
that you really wanna
find the right partners

624
00:28:47,695 --> 00:28:49,555
to help you get to that point
so that when it does come

625
00:28:49,555 --> 00:28:52,195
to execution time and that
transaction does occur,

626
00:28:52,815 --> 00:28:55,195
you're not worrying about
unwinding it after the fact

627
00:28:55,195 --> 00:28:56,795
because you're so confident going into it.

628
00:28:58,005 --> 00:29:00,145
- Uh, it's, it's great to work with Dan

629
00:29:00,525 --> 00:29:03,585
and partner with Clear
here because Sky Tale

630
00:29:04,245 --> 00:29:09,105
and Clear both have the same
mindset of how can you develop

631
00:29:09,525 --> 00:29:13,385
and be the best version of
yourself before you go to market.

632
00:29:14,045 --> 00:29:16,865
And, you know, as we're
looking inward in order

633
00:29:16,885 --> 00:29:19,625
to create a lot of value right now and,

634
00:29:19,805 --> 00:29:21,865
and push forward, I don't, I think that

635
00:29:21,865 --> 00:29:24,825
that should have been the mindset forever.

636
00:29:24,995 --> 00:29:27,065
There was a lot of mindset of, well,

637
00:29:27,575 --> 00:29:30,465
from the DSO perspective, you go out

638
00:29:30,845 --> 00:29:33,865
and you buy profitability, you package it,

639
00:29:33,925 --> 00:29:35,745
and then you sell it five years later.

640
00:29:36,495 --> 00:29:39,795
And now there's this focus
of wait, we really have

641
00:29:39,795 --> 00:29:44,405
to buckle down and become
absolutely awesome <inaudible>.

642
00:29:45,275 --> 00:29:47,695
And so this is kind of
like, what I'm thinking

643
00:29:47,695 --> 00:29:49,815
of is like the beginning
of the, the golden age

644
00:29:49,955 --> 00:29:52,175
of dental management

645
00:29:52,365 --> 00:29:56,095
because there's a refocus
on here's what's important.

646
00:29:56,125 --> 00:29:59,375
This is about growing
what you have instead

647
00:29:59,535 --> 00:30:02,655
of just adding more pieces,
more pieces to the puzzle.

648
00:30:03,535 --> 00:30:05,795
And so it's, it's great to see this

649
00:30:05,975 --> 00:30:09,435
and now I have the
opportunity to work with a lot

650
00:30:09,435 --> 00:30:11,835
of practices who are
considering going to market

651
00:30:12,455 --> 00:30:14,075
and we do a valuation for them

652
00:30:14,075 --> 00:30:16,875
and they're like, you know, I
would really like to see more,

653
00:30:17,575 --> 00:30:18,995
uh, you know, before we go

654
00:30:18,995 --> 00:30:20,715
and we try to be conservative about

655
00:30:20,715 --> 00:30:22,595
what the market might bring.

656
00:30:23,215 --> 00:30:25,675
And so then we settle back into, you know,

657
00:30:25,795 --> 00:30:28,795
a consulting engagement where
we're pushing then like,

658
00:30:28,795 --> 00:30:30,755
all right, well let's, let's round off

659
00:30:30,755 --> 00:30:31,835
some of the edges here.

660
00:30:32,125 --> 00:30:35,915
Let's retool some things in
order to add some profitability.

661
00:30:36,375 --> 00:30:38,995
And that's where you see
things really come together

662
00:30:38,995 --> 00:30:40,675
because they're like, oh,
I didn't even know this

663
00:30:40,675 --> 00:30:41,835
was possible anymore.

664
00:30:42,475 --> 00:30:45,015
And so where we get to where we get

665
00:30:45,015 --> 00:30:46,695
to involve our partners in this

666
00:30:47,315 --> 00:30:51,095
and work together in order to
show this piece now practices,

667
00:30:51,135 --> 00:30:54,295
dentists, group executives
are looking at like, wow,

668
00:30:55,075 --> 00:30:57,415
you know, I thought we
were doing a fantastic job,

669
00:30:57,875 --> 00:31:01,215
but now with all of these
tools, the practices,

670
00:31:01,235 --> 00:31:04,535
the business is so much more
profitable now we're really

671
00:31:04,535 --> 00:31:05,575
ready to go to market.

672
00:31:05,955 --> 00:31:08,935
And that's the fantastic part
of what I get to do every day.

673
00:31:10,465 --> 00:31:12,595
- Well, Greg and Dan, thank you so much

674
00:31:13,175 --> 00:31:16,075
for the great discussion and
all of your insights today.

675
00:31:16,425 --> 00:31:19,315
It's been fantastic to hear
about your partnership,

676
00:31:19,335 --> 00:31:21,555
how you're working
together, and of course some

677
00:31:21,555 --> 00:31:25,275
of those experiences in the
trenches really invaluable to,

678
00:31:25,855 --> 00:31:27,835
to our discussion and
of course our listeners.

679
00:31:27,895 --> 00:31:29,435
So thank you both again for joining today,

680
00:31:30,505 --> 00:31:31,505
- You for having me.

681
00:31:31,815 --> 00:31:35,085
Thank you, RA. Thanks Greg.
Appreciate everyone. Thanks Dan.

682
00:31:35,675 --> 00:31:37,125
- This podcast is sponsored

683
00:31:37,125 --> 00:31:39,325
by Clear Clear's Cloud-based software

684
00:31:39,325 --> 00:31:40,685
and World-class support team.

685
00:31:40,825 --> 00:31:43,045
Remove all of the complexities, hassles,

686
00:31:43,045 --> 00:31:44,565
and costs of dealing with insurance,

687
00:31:44,955 --> 00:31:48,325
improving patient access to
care, increasing patient visits

688
00:31:48,585 --> 00:31:49,605
and treatment acceptance,

689
00:31:49,825 --> 00:31:52,685
and providing the foundation
for dental practice success.

690
00:31:53,305 --> 00:31:55,165
To learn more@visitclear.com.

