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- Hi everyone, this is Erica Spicer Mason

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with the Becker's
Healthcare Podcast series.

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Thank you so much for tuning in today.

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I'm thrilled to be joined by
two leaders from Soul Medics.

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We have with us Steve Craig, the Director

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of Special Markets East,

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and Mike Wolley, the Director
of Special Markets West.

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Today, we'll talk a
little bit about the role

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of water management at dental practices.

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With that, Steve and Mike, welcome

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and thank you so much
for being here today.

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- Thank you. Yeah,
- Thanks.

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Thanks, thanks, uh, Eric,

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and thanks for the opportunity
to speak with you today.

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As you stated, my name is Steve Craig.

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I've spent the last 30 years in various

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sales leadership roles.

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Uh, my health career
started back in about seven,

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about seven years I spent
in the ophthalmic space, uh,

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and then I trans
transitioned over to dental

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for the last 20 years.

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Uh, I've been at DS O

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and dental industry partners
spending a large part of

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that time really building
high performing teams

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and servicing the customers

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that fall underneath those teams.

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And, you know, I'm currently,
as you stated, the director

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of special markets overseeing
group practices, uh,

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in the eastern half of the,
some accounts in Canada.

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You know, I, I believe it's
greatest time to be in dentistry

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and I'm excited to continue.

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- Ah, such a great intro.

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Thanks Steve And Mike,

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tell us a little bit more about yourself.

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- Yes. So my role is, um,
I'm the Western director

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of special markets, um,
Steve's counterpart.

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Um, I basically cover
from Texas to the Pacific,

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and I also have over 20 years

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in the dental space in
regional management.

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And the DSO market, specifically

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expansion within these
roles within the DSO space,

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with soul medics has been crucial

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and couldn't come at a better time

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because of the trends in the market.

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The growth in this space is exploding,

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and in the next five to 10
years, it's expected that 65

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to 70% of dental practices will be owned

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or affiliated with the dsso.

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So there's no time like now
to be focused on the space.

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- Thanks so much, Mike.

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You know, it's great having
you both on the line just given

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your, your breadth of
experience in the dental space

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and then all of the various
regions that both of you cover.

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So I know we're getting a
lot of great perspective.

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And then Mike, you so aptly
touched on some trends

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that we're, we're seeing
in the dental space

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and this growth of DSOs.

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So I, I wanna stick with you

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for the first question,
if that's all right.

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Um, you know, speaking of trends, we know

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that dental practices, just like the rest

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of the healthcare industry, are no safe,

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are no stranger right
now to the challenges

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of staffing shortages and rising costs.

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And so as practices strive
to uphold quality care

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and patient safety in dentistry,

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what role does water
management play in this realm?

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- Yeah, listen, water is
the most used instrument

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in the dental practice.

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A lot of folks dunno, that
utilized in nearly every

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aspect of patient care.

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Water is the lifeblood
of a dental practice.

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It's purity and safety are
paramount, which is why we're,

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you know, proud to have a legacy

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or legal legacy of protecting
dental water practices

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patients, and quite
frankly, the environment.

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Um, somatics provides dentistry

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with the only comprehensive lineup

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of end-to-end water solutions
designed to enhance,

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you know, uh, practice performance.

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And we believe that every drop matters.

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- Thanks so much, Mike.

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I I appreciate some of these
phrases that you've said,

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like water is the
lifeblood of the practice

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and, um, it, it sounds like,

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so medics really has a commitment
to that, so I'm excited

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to learn a little bit more
about what that entails.

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Um, so Mike, can you describe just

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how Soul Medics does support
dental practices in maintaining

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the quality of water as well
as its safety and compliance?

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Um, let's start there
and then I wanna kick

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another question over to Steve. Yeah,

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- Absolutely.

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So, we'll, we've gone through, um, um,

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a major transition merging
three organizations into one

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over the last, gosh, six to nine months.

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Um, we are now the manufacturers
of so medics, uh, steril

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and dry and the dry
shield product portfolios.

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So our solutions are superior

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because they're easy to use,
they're easy to install,

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they're all smart products,
and they save time and effort

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and quite quite frankly, are supported

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by a world class organization.

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This provides an unmatched
level of assurance, you know,

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for water safety, quality

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and of course quality,
you know, compliance.

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- Thanks, Mike. That's,
it's really helpful

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to know that approach.

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And so Steve, can you just tell us

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what else about som medic's story

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or offerings is really
important for listeners

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to know on this topic?

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- Sure. I mean, as Mike kind
of stated, you know, we're,

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we're the only, uh,
comprehensive lineup of

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of end-to-End Water solutions.

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We kind of called our, our
medics, uh, system of solutions,

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which covers everything from,
you know, water, in water

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through and, and water out products.

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You know, our lineup kind of
covers as Mike kind of stated,

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uh, now medics and dry shield.

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So, you know, our, our kind
of our first entry is kind of

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that, that water in.

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So we do offer, you know,
ster cell water systems.

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Um, but what is a lot
important to to offices is

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that dental unit waterline management.

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So we do offer shock testing maintenance,

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and we really have our flagship
class leading flag ster cell

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straw, which has superior
iron technology where kind

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of the water kind of crosses
the patient in that isolation

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and aerosol control where
we offer dry shield,

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which is a phenomenal product, uh,

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that it's increasing sales daily.

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Uh, and then we also cover
the evacuation with dry back.

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And then we also have our power scrub,

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which is the fastest growing, you know,

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vacuum cleaner on the market.

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What most people know
sole medic for is the,

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and recycling, uh, with our, so NXT five,

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which is the marketing
leading amalgam separator.

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We also do offer our,
our waste management.

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This how we touch aspect through the

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Tory, the comprehensive lineup
end-to-end water solution.

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- Yeah, that's great.
Steve, I, I know earlier

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I think it was you or Mike referenced, um,

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so medic's solutions as end-to-end.

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So the way that you just
described it really does speak to

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how comprehensive the
services are here, um,

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which I think is helpful
for our listeners to hear.

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So thanks for that.

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And you know, we're talking about

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this comprehensive approach.

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So when dental practices do
leverage the water management

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tools that we've mentioned,

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what outcomes can they see in
their practice performance?

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Uh, Mike, do you wanna get
us started with that one?

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- Yes, absolutely.

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So we're very excited
that we have launched a

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new website a few months ago

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and within that new website
it's very intuitive, um,

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and we're very excited.

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But within that new website is the,

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what we're calling the My Solution center,

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which gives the DSO an
all-in-one tool that allows

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compliance of their collection containers

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that Steve was talking about,
the amalgam buckets, straws,

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water testing in national, regional

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and individual office views
with access to being able to,

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you know, print shipping
labels, print, um, certificates,

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and obviously, um,
recycling, which, you know,

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is offered 24 7, 365 days a year.

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This tool really helps
maintain compliance nationwide

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with a subscription service
to schedule custom delivery

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of our products through
their dealer of choice.

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So it's really just a, a
one-stop shop for compliance

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for procurement to go in

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and see what's going on
with the individual dsso

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and all the way down to
the individual practice.

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It's very exciting.

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- No, that is exciting.
Thanks for sharing Mike.

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And Steve, I wanted to see if
you had anything to add here,

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whether it be success stories

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or case studies, um, from
partners that might come to mind,

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you know, whether it's for this new tool,

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the My Solutions website or,
or any other, uh, service

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or feature from SOM medics.

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Would love to hear about any
tangible examples or results.

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- Yeah, absolutely. We, we get
a lot of great conversations

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with our DS partners.

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We also hear extensively from our inside

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they're, but I guess a few
examples that that would come

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to mind, kind of speaking
to the last point

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that Mike talked about with
the My Solution Center.

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You know, we hear a
lot from our compliance

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and procurement teams that they feel

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that the my solution center is
a great extension, you know,

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to their department, and
it has them to, you know,

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really do their job responsibilities
a lot more efficiently.

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And it really helps keep
the, the DS o uh, the offices

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compliant and, and most
importantly, the patient safe.

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Uh, another one that really
comes to mind is, you know,

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you mentioned earlier about

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staffing shortages of rising costs.

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That that seems to be a large topic, uh,

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on all the different
platforms that I listen to.

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You know, we hear a lot from
both the compliance teams

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and the operations teams, um,
within, inside the Dsso space

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around not only does, you
know, the STA have, you know,

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a powerful non-oxidizing
silver ion technology,

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and the benefit there to them is, uh,

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it offers 20 times more effective, uh,

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water treatment than,
than the competition.

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But also where a lot of them
see the huge opportunity is,

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you know, our straw system, you know,

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drastically reduces the total
annual steps per operatory

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from 2 58 steps to one step
needed to maintain the,

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and what they really, you know, talk

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to us about is this really
helps you reduce, you know,

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staff burden and, and also
increase productivity for them.

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And, and probably the last
one that comes to mind would,

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would be, we hear a lot also
from both the Dsso clinical

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and operations teams, how Dry
Shield's been a game changer

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for them with, with not
only patient comfort,

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but allows them to stay
productive in their operatory,

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you know, when they're fully staffed

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or when unfortunately
they're not fully staffed.

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Um, and we hear a lot
from our dental assistants

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that they share with us that, you know,

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dry shell allows them to
be more efficient when,

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when they're assisting their doctors

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and they love the auto mouthpiece option

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in addition to the single use.

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So those are probably three
of, of the, the top ones

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that really come to mind, um,
that I've been having, uh,

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in extensive conversations in,
in the DSO space as of late.

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- Yeah. Thanks so much, Steve.

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It sounds like those
benefits really are twofold.

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You know, there, there are these benefits

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to the business when
it comes to efficiency,

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reducing burden on staff, and
then of course compliance.

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And then on the other end,
patient safety, you know,

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the number one, uh, priority for

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so many organizations it sounds like, um,

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these services contribute to that as well.

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soly really important
to care. Thanks, Steve.

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So I wanna be respectful
of both of your time.

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Our conversation has gone by quickly,

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but I wanted to know if there's
anything else that you think

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that our listeners should
know, anything maybe

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that we missed earlier in the discussion?

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- Yeah, I think Mike touched
on, you know, we, we,

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we have now merged, you know,
three organizations into one.

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Um, we're really excited
that we're now gonna

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merging a fourth organization
under the so medic umbrella.

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Uh, we've a company called,
um, they're best known for

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blocks, which really aids
in in socket preservation.

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Um, INET is currently being
run as a, as a CYS organization

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underneath the so medic umbrella.

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Uh, but Mike and I have,
have responsibility

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to see the tremendous
opportunity in, in the dsso space

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and beyond, you know,
based on the oxygen plug

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as a a strong clinic, it's
strong clinical product, um,

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has superior handling
aspect for the clinicians,

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and it's at, at a great value price.

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So we see great things to come,
um, adding that to our, our,

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our portfolio, uh,

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and really being able to
offer that to our, our system

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of solutions, as you talked about, to,

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to really help offices, you
know, be more productive, uh,

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be more safe and safe.

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And ultimately at the end of
the day, what we're all here

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for is to truly help patients,
uh, thrive in their lives.

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- Mm-Hmm. That's great.
Steve, thank you so much.

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Uh, thank you Mike as well.

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I mean, you've both shared
a lot of great insights

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and it sounds like there's

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so much growth happening in the DSO space,

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and so medics is really stepping
up to that growth and, um,

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and you know, really
innovating in, in this area.

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So appreciate everything
that you've shared today.

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Thanks for a great discussion.

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00:12:56,985 --> 00:12:58,775
- Thank you. Yeah, thank you Erica,

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and we appreciate
everything, uh, Becker's does

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for the dental community as well.

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- Oh, great. Thank you.

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And we'd also like to
thank Sol medics today

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for sponsoring this episode.

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00:13:08,895 --> 00:13:11,275
You can tune into more podcasts
from Becker's Healthcare

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00:13:11,495 --> 00:13:14,155
by visiting our podcast
page at becker's hospital

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00:13:14,175 --> 00:13:15,195
review.com.

