1 00:00:05,235 --> 00:00:07,285 - This is the Becker's Healthcare Podcast, created 2 00:00:07,285 --> 00:00:08,445 by the team of Becker's Healthcare, 3 00:00:08,605 --> 00:00:10,325 a multimedia company devoted to the people 4 00:00:10,345 --> 00:00:11,645 who power us healthcare. 5 00:00:11,915 --> 00:00:14,765 Four new 15 minute episodes are released daily containing 6 00:00:14,925 --> 00:00:16,685 industry news analysis and thought leadership. 7 00:00:16,685 --> 00:00:19,605 From powerful healthcare decision makers Support our show 8 00:00:19,705 --> 00:00:22,525 by leaving it a five star rating and review on Apple Podcast 9 00:00:22,745 --> 00:00:24,005 or other platforms you use. 10 00:00:24,155 --> 00:00:26,005 It's a chance to tell us what you like about the show 11 00:00:26,025 --> 00:00:27,245 and act on your feedback. 12 00:00:27,245 --> 00:00:29,205 Thanks for listening. Now here's the episode. 13 00:00:30,675 --> 00:00:33,085 - This is Laura Dearer with the Becker's Healthcare Podcast. 14 00:00:33,705 --> 00:00:36,205 I'm thrilled today to be joined by Marilyn Sandor, founder 15 00:00:36,345 --> 00:00:37,845 and CEO of good checkup. 16 00:00:37,915 --> 00:00:40,245 Marilyn, it's a pleasure to have you on the podcast today. 17 00:00:41,175 --> 00:00:43,645 - Laura, I'm so excited to be here today 18 00:00:44,065 --> 00:00:47,085 and I appreciate the invitation to join you. 19 00:00:47,305 --> 00:00:49,165 I'm looking forward to a fun conversation. 20 00:00:50,435 --> 00:00:52,185 - It'll be a great one. Thank you, Marilyn. 21 00:00:52,885 --> 00:00:54,865 Now, before we dive into the broader questions, 22 00:00:55,105 --> 00:00:57,385 I was wondering if you could please introduce yourself 23 00:00:57,405 --> 00:00:59,025 and tell us a bit about your background. 24 00:00:59,815 --> 00:01:01,625 - Sure. My name is Dr. 25 00:01:01,625 --> 00:01:02,785 Marilyn Sandor, 26 00:01:03,005 --> 00:01:05,825 and I am a highly experienced pediatric dentist. 27 00:01:06,665 --> 00:01:08,505 I am the founder of my own practice, 28 00:01:08,565 --> 00:01:10,345 Naples Pediatric Dentistry, 29 00:01:10,645 --> 00:01:13,845 and I'm also the innovator 30 00:01:13,865 --> 00:01:17,085 behind a product called Zube Prophy Angles 31 00:01:17,595 --> 00:01:21,165 that is now sold globally, which is a suite of products 32 00:01:21,265 --> 00:01:25,285 for pediatric care in the dental industry. 33 00:01:25,985 --> 00:01:28,485 And I am the founder of Good Checkup, 34 00:01:28,735 --> 00:01:31,365 which is the first mobile to mobile patent pending 35 00:01:32,075 --> 00:01:33,525 teledentistry solution 36 00:01:33,675 --> 00:01:36,485 that can give dentists everywhere the ability 37 00:01:36,625 --> 00:01:39,925 to set themselves free from the standard care model 38 00:01:40,265 --> 00:01:42,845 and provide patients convenience by 39 00:01:43,465 --> 00:01:45,565 having virtual care directly at their 40 00:01:45,565 --> 00:01:46,885 fingertips from their phones. 41 00:01:48,975 --> 00:01:51,105 - That sounds like an amazing accomplishment 42 00:01:51,125 --> 00:01:54,905 and ability to do that, connecting patients with their, uh, 43 00:01:54,905 --> 00:01:56,425 dentists so easily and quickly. 44 00:01:56,925 --> 00:01:59,585 Now, I wanted to move on to the next question. 45 00:02:01,185 --> 00:02:02,315 What are the biggest issues 46 00:02:02,455 --> 00:02:04,675 and trends that you're following in healthcare today? 47 00:02:06,905 --> 00:02:11,585 - I think the biggest trends right now are dentists 48 00:02:11,845 --> 00:02:13,945 and dental practices, having 49 00:02:14,545 --> 00:02:16,865 interest in patient engagement 50 00:02:17,445 --> 00:02:21,225 and trying to meet patients where they are 51 00:02:21,445 --> 00:02:22,665 and where they want to be. 52 00:02:23,325 --> 00:02:27,345 So I'd say the issues in the past have been inaccessibility 53 00:02:27,685 --> 00:02:30,025 and they're really taking that head on now 54 00:02:30,045 --> 00:02:34,865 and trying to provide access to care and the patient. 55 00:02:36,045 --> 00:02:38,345 Um, engagement, again, from all levels, 56 00:02:38,535 --> 00:02:41,425 like from appointment making to even 57 00:02:42,415 --> 00:02:46,105 financial arrangements are, uh, 58 00:02:46,115 --> 00:02:47,545 being done virtually, 59 00:02:48,125 --> 00:02:50,225 and it's for the convenience of patients. 60 00:02:50,405 --> 00:02:54,745 So I really feel that taking the step forward then for care 61 00:02:54,965 --> 00:02:59,685 to be provided virtually is becoming more of, um, 62 00:03:00,245 --> 00:03:01,685 a product that's demanded 63 00:03:01,865 --> 00:03:04,725 by the public, if that makes sense. 64 00:03:04,865 --> 00:03:08,485 So I think that, uh, yeah, the trends are really trying 65 00:03:08,545 --> 00:03:10,405 to find the best ways to engage 66 00:03:10,405 --> 00:03:12,605 with patients at their convenience 67 00:03:12,605 --> 00:03:14,365 and then to make it very meaningful. 68 00:03:16,805 --> 00:03:19,685 - I love that, and certainly it seems like a great way 69 00:03:19,705 --> 00:03:22,525 to continue to build your business and grow and develop. 70 00:03:23,235 --> 00:03:25,205 From your perspective, is there anything 71 00:03:25,205 --> 00:03:27,245 that you are hearing from patients 72 00:03:27,315 --> 00:03:30,805 that they're particularly missing within their interactions 73 00:03:30,805 --> 00:03:32,525 with their dental providers or, 74 00:03:32,525 --> 00:03:35,125 or something that, um, you know, would be really 75 00:03:36,045 --> 00:03:38,845 interesting, especially between patients 76 00:03:38,845 --> 00:03:40,485 of different ages or generations? 77 00:03:40,905 --> 00:03:43,645 Um, how do you really assess communities, um, 78 00:03:43,705 --> 00:03:47,845 at large in making sure that as a a dental provider you are, 79 00:03:48,065 --> 00:03:50,245 um, touching all patients where they are? 80 00:03:51,005 --> 00:03:52,275 - Right. It's, it's tricky 81 00:03:52,275 --> 00:03:56,315 because different, um, age groups 82 00:03:56,855 --> 00:03:58,555 are wanting different things. 83 00:03:59,295 --> 00:04:03,595 So currently I feel like the younger generation really has a 84 00:04:03,595 --> 00:04:05,915 mindset where they're very savvy, 85 00:04:06,385 --> 00:04:09,755 they're very interested in knowing about the provider, 86 00:04:09,945 --> 00:04:11,755 they're interested in knowing about them, 87 00:04:11,975 --> 00:04:13,835 not just from a resume standpoint, 88 00:04:13,835 --> 00:04:16,355 but they're going to be following them on social media. 89 00:04:16,705 --> 00:04:18,355 They'll want to get to know them 90 00:04:19,015 --> 00:04:21,235 and feel comfortable with them. 91 00:04:21,495 --> 00:04:23,355 So they have a lot of this try 92 00:04:23,355 --> 00:04:25,875 before you buy sort of interest. 93 00:04:26,535 --> 00:04:30,675 So with that comes virtual care 94 00:04:31,365 --> 00:04:35,635 being such a positive for a provider, like a dental provider 95 00:04:35,945 --> 00:04:39,115 that has the skills for engagement 96 00:04:39,615 --> 00:04:41,355 and so to showcase themselves 97 00:04:41,455 --> 00:04:43,435 so you can have like a perfect pairing. 98 00:04:43,455 --> 00:04:46,315 So if somebody's seeking that, um, 99 00:04:46,655 --> 00:04:51,355 inside track about their possibly going to be chosen 100 00:04:51,875 --> 00:04:54,035 provider, they can get a lot of that information. 101 00:04:54,095 --> 00:04:57,155 But then if they're able to actually speak 102 00:04:57,175 --> 00:05:01,555 to them in advance, that's really, um, I think very, uh, 103 00:05:02,375 --> 00:05:07,195 I'd say, um, gosh, valued by the younger generation 104 00:05:07,895 --> 00:05:09,115 now is convenience 105 00:05:09,575 --> 00:05:13,635 for maybe older age groups is very important 106 00:05:14,065 --> 00:05:17,435 because it's not as easy for people to get 107 00:05:18,055 --> 00:05:19,995 really like out of their, um, 108 00:05:20,215 --> 00:05:24,035 normal daily routine depending on say, older people 109 00:05:24,265 --> 00:05:28,875 that either they're at their work, they're at their, 110 00:05:29,135 --> 00:05:32,315 um, maybe retired location. 111 00:05:33,055 --> 00:05:37,475 So again, virtual services, um, are very valuable. 112 00:05:37,815 --> 00:05:41,635 So I think, I think I've strayed from the question, 113 00:05:41,735 --> 00:05:44,835 but I think being able to like meet your patients 114 00:05:44,835 --> 00:05:46,875 where they want to be, a lot of it has 115 00:05:47,255 --> 00:05:51,755 to have the number one convenience in mind. 116 00:05:52,295 --> 00:05:55,555 And then number two, what's in it for them? 117 00:05:57,175 --> 00:05:59,675 And wanting to know 118 00:06:00,015 --> 00:06:02,715 before they arrive what it is that they're going 119 00:06:02,715 --> 00:06:06,555 to be experiencing or with whom they're going to be engaging 120 00:06:07,455 --> 00:06:10,155 is I think becoming far more, um, 121 00:06:10,305 --> 00:06:11,795 well understood and valued. 122 00:06:13,695 --> 00:06:16,315 - No, that was actually perfect and kind of spot on 123 00:06:16,315 --> 00:06:18,875 and what I was hoping to get, um, in thinking through, 124 00:06:18,935 --> 00:06:20,795 you know, what, um, some 125 00:06:20,795 --> 00:06:23,195 of the different age groups are doing and then how 126 00:06:23,255 --> 00:06:24,435 or what they're demanding 127 00:06:24,455 --> 00:06:26,435 and then how, you know, uh, 128 00:06:26,435 --> 00:06:30,315 dental organizations can really tailor their approach, um, 129 00:06:30,315 --> 00:06:31,875 based on who the patient is and, 130 00:06:31,895 --> 00:06:34,555 and make sure they've got that, um, information 131 00:06:34,735 --> 00:06:37,235 and inconveniences and digital connections there. 132 00:06:37,415 --> 00:06:39,715 So I think that's really helpful, um, 133 00:06:39,935 --> 00:06:42,275 to think about and understand. Thanks. 134 00:06:42,675 --> 00:06:44,355 - I think you're definitely, yeah, 135 00:06:44,385 --> 00:06:45,715 that you framed that very nicely. 136 00:06:45,935 --> 00:06:47,355 That's that's exactly right. 137 00:06:47,655 --> 00:06:50,355 You have to like, look at the age groups, 138 00:06:50,505 --> 00:06:54,475 look at their style, look at their interest and, and try 139 00:06:54,475 --> 00:06:57,715 and provide each different group convenience 140 00:06:58,175 --> 00:07:00,915 and a true understanding of their needs 141 00:07:01,695 --> 00:07:03,795 so they feel valued. really, 142 00:07:04,615 --> 00:07:05,615 - Right? 143 00:07:05,615 --> 00:07:06,925 I mean, we all wanna feel valued. Valued, right? 144 00:07:06,925 --> 00:07:08,645 Mm-Hmm, , yes. So it definitely makes sense. 145 00:07:09,615 --> 00:07:14,075 Um, now from your perspective, uh, what are some 146 00:07:14,075 --> 00:07:15,435 of the things that you're most excited 147 00:07:15,435 --> 00:07:16,835 about and what makes you nervous? 148 00:07:18,355 --> 00:07:22,775 - Uh, I'm most excited really about the, uh, the topic 149 00:07:22,835 --> 00:07:23,935 of access to care. 150 00:07:24,575 --> 00:07:27,295 I really am, because right now we have the tools 151 00:07:27,445 --> 00:07:30,295 that we didn't previously to make that a reality. 152 00:07:31,195 --> 00:07:32,455 Really, really do. 153 00:07:32,755 --> 00:07:36,735 We have the means to be able to reach large groups of people 154 00:07:38,055 --> 00:07:41,295 directly, quickly, focus on individuals. 155 00:07:41,475 --> 00:07:45,335 We can use, um, you know, tools like AI 156 00:07:45,395 --> 00:07:47,975 to really understand our populations better. 157 00:07:48,435 --> 00:07:51,415 But I think what makes me nervous is that 158 00:07:52,815 --> 00:07:57,255 I don't want to have, I think all of this excitement about 159 00:07:57,255 --> 00:08:00,975 what you can do, have people stray from really 160 00:08:01,155 --> 00:08:03,975 how do we prevent problems before they start? 161 00:08:03,975 --> 00:08:06,695 Because yes, there's a lot of neat ways 162 00:08:06,695 --> 00:08:08,295 where you can like fix things 163 00:08:08,355 --> 00:08:12,175 and a lot of new things that you can use to identify things 164 00:08:12,175 --> 00:08:13,335 that need to be fixed, 165 00:08:13,835 --> 00:08:18,065 but I think we really have to focus on 166 00:08:18,285 --> 00:08:23,225 how we can use this new access to care, to be able to 167 00:08:24,085 --> 00:08:28,985 really send the right information, send the right messaging, 168 00:08:29,455 --> 00:08:32,985 send the right tools to be able 169 00:08:33,165 --> 00:08:35,985 to prevent dental concerns 170 00:08:36,485 --> 00:08:40,265 and, um, gosh, I guess be of the mindset 171 00:08:40,495 --> 00:08:43,145 that staying healthy can be profitable 172 00:08:43,145 --> 00:08:46,825 because people will be interested in engaging 173 00:08:47,205 --> 00:08:51,385 and spending money on dental services 174 00:08:51,495 --> 00:08:54,545 that will prevent them from having problems. 175 00:08:55,505 --> 00:08:57,925 So I, I think, yeah, that's probably 176 00:08:57,925 --> 00:09:00,885 what I'm most nervous about is that we, we really have 177 00:09:00,885 --> 00:09:04,845 to use this opportunity to think on a larger scale 178 00:09:05,145 --> 00:09:06,525 and to be able to 179 00:09:07,075 --> 00:09:10,565 provide what's really best given the fact that we can. 180 00:09:12,295 --> 00:09:15,475 - That's such an amazing way to think about, um, you know, 181 00:09:15,475 --> 00:09:18,035 the care you're providing in bringing in the digital 182 00:09:18,125 --> 00:09:21,955 technology, uh, really dovetails nicely into those efforts. 183 00:09:22,715 --> 00:09:25,615 Uh, one of the things you said struck me a little bit, um, 184 00:09:25,615 --> 00:09:27,855 when you were talking about messaging around prevention 185 00:09:27,855 --> 00:09:30,455 and making sure that you're connecting obviously 186 00:09:30,455 --> 00:09:32,815 with patients, but then that next step is, 187 00:09:32,875 --> 00:09:34,975 is really inciting the actions that you want. 188 00:09:35,405 --> 00:09:37,815 Have you found any particular messages 189 00:09:37,815 --> 00:09:39,775 that worked really well, um, or, 190 00:09:39,795 --> 00:09:40,815 or something that didn't work 191 00:09:40,815 --> 00:09:41,895 as well as you thought it would? 192 00:09:41,955 --> 00:09:44,415 And how has that process been for you? 193 00:09:45,605 --> 00:09:47,865 - Mm-Hmm. , thankfully being more well 194 00:09:47,865 --> 00:09:51,865 understood now is the oral systemic connection. 195 00:09:52,685 --> 00:09:55,145 So when you're speaking with patients 196 00:09:56,235 --> 00:10:00,145 about their oral health, bringing it back to the fact 197 00:10:00,145 --> 00:10:02,585 that your mouth is like the gateway to the rest 198 00:10:02,605 --> 00:10:05,585 of your body, , and it really is relevant. 199 00:10:05,685 --> 00:10:10,065 And the current technologies that are available from 200 00:10:10,665 --> 00:10:14,625 salivary testing to cavity detection, to 201 00:10:15,665 --> 00:10:18,665 artificial intelligence scans of a static image 202 00:10:18,665 --> 00:10:22,785 of your mouth to potentially, uh, identify plaque 203 00:10:22,885 --> 00:10:27,465 or cavities and the different tools that we have, 204 00:10:27,635 --> 00:10:30,185 these very sophisticated digital 205 00:10:30,605 --> 00:10:34,225 and um, chemical analyses that we're able to provide. 206 00:10:34,225 --> 00:10:38,105 People really are giving a snapshot of somebody's health 207 00:10:38,325 --> 00:10:41,185 and their oral health and to kind of play that out 208 00:10:41,245 --> 00:10:42,345 to understand like, 209 00:10:42,535 --> 00:10:44,825 this means bacteria getting into your bloodstream. 210 00:10:45,015 --> 00:10:47,825 This means bacteria settling on your heart valves. 211 00:10:48,375 --> 00:10:51,705 This might mean with you have early, um, signs 212 00:10:51,705 --> 00:10:54,585 of periodontal disease that it will increase your chances 213 00:10:54,585 --> 00:10:55,785 of having Alzheimer's. 214 00:10:56,305 --> 00:10:57,705 I think bringing everything back 215 00:10:57,765 --> 00:11:01,145 to your whole body health is compelling 216 00:11:01,165 --> 00:11:03,985 and I feel like that's where the messaging is more, 217 00:11:04,325 --> 00:11:06,305 is the most effective and, 218 00:11:06,525 --> 00:11:09,665 and more of it needs to kind of be in that direction so that 219 00:11:09,805 --> 00:11:12,535 as a whole, we start caring 220 00:11:12,835 --> 00:11:17,775 and investing in maintaining health rather than trying 221 00:11:17,955 --> 00:11:21,055 to repair something that's broken, like granted, yes, 222 00:11:21,055 --> 00:11:22,975 of course we want to do that, but let's try 223 00:11:22,995 --> 00:11:26,855 and focus on preventing problems before they start 224 00:11:26,855 --> 00:11:30,535 because we can, and it would be shameful to not do so. 225 00:11:33,545 --> 00:11:36,305 - I love that. That's such an amazing message in way 226 00:11:36,305 --> 00:11:37,345 to look at things, um, 227 00:11:37,345 --> 00:11:40,665 and certainly so helpful within thinking about how to care 228 00:11:40,665 --> 00:11:43,745 for patients and communities in the whole person. 229 00:11:44,765 --> 00:11:47,145 Now, before we wrap up here, I wanted 230 00:11:47,145 --> 00:11:48,585 to move into the last question. 231 00:11:49,795 --> 00:11:52,165 What will the most effective healthcare leaders need 232 00:11:52,165 --> 00:11:54,365 to be successful over the next two to three years? 233 00:11:55,165 --> 00:11:57,325 I know the space is changing dramatically. 234 00:11:57,355 --> 00:12:00,285 There's a lot happening both in terms of clinical care 235 00:12:00,465 --> 00:12:04,165 and technology and just the way that healthcare and, 236 00:12:04,165 --> 00:12:07,125 and dental care delivery is thought about in, 237 00:12:07,145 --> 00:12:11,005 in practice within, um, the, the different communities. 238 00:12:11,005 --> 00:12:13,565 And so I'd love your perspective on what leaders need 239 00:12:13,565 --> 00:12:17,005 to know in order to be, uh, successful, um, in the future. 240 00:12:18,775 --> 00:12:20,345 - Well, that's a great question 241 00:12:20,925 --> 00:12:24,825 and, uh, yeah, we hope, I hope, um, leaders 242 00:12:25,015 --> 00:12:26,545 with vision emerge 243 00:12:27,205 --> 00:12:31,225 and that they can kind of move above like the fray 244 00:12:31,285 --> 00:12:35,545 of like just looking for dollars and market share 245 00:12:35,845 --> 00:12:40,705 and realize that, again, prevention can be profitable. 246 00:12:40,845 --> 00:12:45,225 People will want to be healthy. 247 00:12:45,575 --> 00:12:48,065 It's, it's, people don't want to be unhealthy. 248 00:12:48,525 --> 00:12:53,245 And so to have vision for what really can bring around 249 00:12:53,505 --> 00:12:58,445 and bring about health in larger populations, um, gosh, 250 00:12:59,085 --> 00:13:01,325 I think there needs to be a really good understanding 251 00:13:01,625 --> 00:13:04,845 of individual populations, their needs, their wants, 252 00:13:05,265 --> 00:13:07,245 and then how to educate them 253 00:13:07,345 --> 00:13:09,565 to move them in the right direction. 254 00:13:09,585 --> 00:13:13,125 So you're actually like moving the needle on health by 255 00:13:13,735 --> 00:13:17,125 again, preventing problems, problems before they start. 256 00:13:17,705 --> 00:13:22,285 So I think leaders need to understand that they 257 00:13:23,435 --> 00:13:26,845 must address the interests of individual people 258 00:13:27,665 --> 00:13:31,325 and their groups and then the larger groups, 259 00:13:31,465 --> 00:13:33,765 and that one size doesn't fit all. 260 00:13:35,185 --> 00:13:37,965 So I think that the, the 261 00:13:38,675 --> 00:13:42,725 most effective healthcare leaders are going to need to 262 00:13:43,745 --> 00:13:48,645 really understand on a granular level who they're trying 263 00:13:48,705 --> 00:13:51,525 to help and the problem from 264 00:13:52,645 --> 00:13:54,285 a 30,000 foot view. 265 00:13:55,665 --> 00:13:59,525 So being able to have perspective, I think 266 00:14:01,085 --> 00:14:03,425 - That's great advice, and certainly having 267 00:14:03,425 --> 00:14:07,465 that perspective, being able to have a vision, um, and, 268 00:14:07,465 --> 00:14:10,945 and move towards that, inspire others towards their vision. 269 00:14:11,085 --> 00:14:13,145 But as you said, being nimble and flexible 270 00:14:13,145 --> 00:14:14,985 because things are changing all the time and, 271 00:14:14,985 --> 00:14:18,225 and certainly understanding, you know, the, the patients 272 00:14:18,225 --> 00:14:21,625 and the communities and, and knowing how to, um, cater 273 00:14:21,685 --> 00:14:25,065 to those needs and wants is going to be super important 274 00:14:25,125 --> 00:14:28,345 and critical, um, which is, you know, so, 275 00:14:28,925 --> 00:14:30,345 so important for success. 276 00:14:31,405 --> 00:14:32,665 - Yes, exactly that. 277 00:14:32,725 --> 00:14:35,945 To be able to understand the particular needs 278 00:14:36,005 --> 00:14:37,105 of a population 279 00:14:37,285 --> 00:14:42,225 and then to be able to look at that from a, a, 280 00:14:43,025 --> 00:14:46,025 a distanced perspective about how to move 281 00:14:46,095 --> 00:14:48,665 that whole population towards what they want, 282 00:14:48,805 --> 00:14:51,105 but then to understand what's holding them back, 283 00:14:51,715 --> 00:14:54,725 what are the, what are the reasons that they can't progress, 284 00:14:54,785 --> 00:14:57,685 so that really you have to solve the problem. 285 00:14:59,345 --> 00:15:01,925 So yeah, to be problem solvers I 286 00:15:01,925 --> 00:15:03,005 think is gonna be important. 287 00:15:04,335 --> 00:15:08,025 - Well, problem solvers is, is a great place to be. Uh, Dr. 288 00:15:08,165 --> 00:15:09,185 Sandor, thank you so much 289 00:15:09,185 --> 00:15:10,905 for joining us on the podcast today. 290 00:15:10,975 --> 00:15:12,665 This has been a really fun conversation. 291 00:15:12,905 --> 00:15:14,585 I look forward to connecting with you again soon. 292 00:15:15,115 --> 00:15:18,025 - Thank you so much. I really appreciated the opportunity 293 00:15:18,205 --> 00:15:19,625 to have a chat with you 294 00:15:19,885 --> 00:15:23,025 and, um, I look forward to talking with you again soon. 295 00:15:23,255 --> 00:15:25,505 - It's so important for leaders at the top of organizations 296 00:15:25,525 --> 00:15:28,265 to keep learning, stay sharp, grow their networks, 297 00:15:28,655 --> 00:15:31,225 help our audience better do this in a more simplified, 298 00:15:31,225 --> 00:15:32,865 personalized, and meaningful way. 299 00:15:33,425 --> 00:15:35,905 Becker's Healthcare has launched my b hc, 300 00:15:36,415 --> 00:15:38,385 it's your trusted Becker's healthcare experience 301 00:15:38,385 --> 00:15:40,585 and more with content, connections, events 302 00:15:40,645 --> 00:15:41,665 and learning opportunities. 303 00:15:42,255 --> 00:15:43,265 Join the community free 304 00:15:43,265 --> 00:15:47,225 of charge@www.my dot becker's hospital 305 00:15:47,345 --> 00:15:49,225 review.com and we'll see you there.