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This is the Art Beauty podcast where we
tell the real truth about the fake shit.

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Hi, everybody, I'm Amber.

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And today
my fabulous co-host is Michal Morrison.

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She is the founder of Michal Morrison
and we are talking about this

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incredible product that she has called
Genesis.

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This is based on an incredibly new high
tech patented metal molecule.

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We'll be talking all about that.

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But before we get into the size
of the party,

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you talked so nerdy to me as I like to
say, welcome to the show, Michal.

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Thank you
so much. It's an honor to be here.

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Oh, I love having you.

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You know, I want to jump right into this
because when I was reading

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about your background,
it was really kind of interesting.

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You started as an archeologist.

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I did.

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It's not the typical path
to beauty entrepreneurship as it.

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No, but can you tell us
how did you go from archeology to beauty?

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Sure.

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It's just a pretty different story,
not the typical entrepreneurship story,

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that's for sure.

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So I was in college when I first decided
that I wanted to get into archeology

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and was really fortunate
to have a kind of professor

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make some room for me
on an archeological excavation to create.

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And so I got to have my first experience.

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I was 20 or 21 years old and getting to go
to go to Greece by myself

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without my family for the first time
and have this incredible research

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based experience.

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And that's when I found that
I really have a real love for science.

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And research is really interesting to me,
and it just went from there.

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So I ended up working in places
like the United Arab Emirates.

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I worked in Puerto Rico,
I've worked in Alaska,

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Turkey,
Italy, Ireland, all over the place.

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So it's been a real pleasure.

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I got to spend my twenties doing that.

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Okay.

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I've got to tell you,
because I love watching like anything

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on the Discovery Network,
whenever I see these shows on ancient

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civilizations, I've been to Greece,
which is insane to be walking through,

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you know, these ruins
and that have sort of

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some of them have been restored
and some of them haven't.

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It's just an incredible thing.

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I mean, you must have some great stories.

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Was there anything that you ever like like
did you discover anything?

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Were you on

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any of these digs where like dinosaur
bones was found or something like that?

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You know, there's always really
interesting things everywhere that you go.

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The Emirates were full of fascinating
objects.

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You know, we found gold jewelry
that used to be worn by women.

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Women have been adorning themselves
for thousands of years.

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And it felt,
you know, gives you a real kinship

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with people who lived a long time ago
to find things that really humanize people

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that they lived a really long time ago.

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But still, I don't think
we've actually changed all that much.

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People
still want a lot of the same things.

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They want to be surrounded by love.

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They need safety in the world.

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And also there's
a real appreciation for beauty.

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And so being able to see that
and feel connected to women

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from thousands of years ago
was really beautiful.

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I also have a real interest
in Assyrian sex,

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and so one of my favorite times,
yeah, in the archeological record is

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when people went from

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just having to survive

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to having a little bit of extra time
on their hands

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where they got to make things
that were also beautiful,

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moving from the functional
to functional plus esthetic.

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And so people's creativity
and it's joyful.

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It's joyful to see actually
in Minoan culture on the island of Crete,

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there's adorable pottery that's made
in the shape of birds and hedgehogs,

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and they have painting all over
their pottery of animals from the sea.

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And it's just precious.
It's so much fun to study.

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You know, it's funny when you were saying
that before,

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I have a friend who bought a property

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in Ibiza, and

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she they were digging up,
they were doing some renovations

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and they found like a
what do you call like a pitcher

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dug up that they're pretty sure

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was some sort of, you know, but

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it was old
and kind of reading my words today.

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But I was like, wow, cool.

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So you being interested in pottery?
Like what?

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What a cool thing.

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Yeah.

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I've been really fortunate
to be able to spend a lot of my

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a lot of my time doing that.

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But in terms of your question too,
about getting back to entrepreneurship,

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I was at home actually in Austin, where
I'm from.

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I was born here.

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It's becoming more and more rare
these days to meet

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someone who lives in Austin.

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He was actually born there, right?

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I had a big interruption in life.

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I was in a really bad accident

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here in Austin
and had a severe traumatic brain injury.

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And so I spent a year on bedrest
and several years after that,

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almost full time
and cognitive and physical therapy,

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I had severe aphasia
and lost all my childhood memories

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and really had to work extremely hard
to find the right doctors for me,

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neurological care.

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That was up to date, honestly as well.

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I was told a lot of outdated medicine.

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And so again, I've really benefited
from innovative research,

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which is one of the reasons
why I'm so excited

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about what we're doing with skin

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care is once I found the right doctor
who believed in neuroplasticity,

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believe it or not, I didn't hear that word

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for the first 14 months
or so after my accident.

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So all that to say, I went
from a really intense lifestyle of living

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all over the world in remote locations,
no access to health care.

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You know, it's really hard on your body to
okay, I've had a traumatic brain injury.

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I was able to make a significant recovery,
but I still have day to day

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issues that I have to deal with.

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Archeology probably doesn't fit that.

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And, you know,

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moving into applying for jobs
for the first time as a disabled person,

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that was such an eye opener to me
about the kinds of barriers

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that are still in place
for people who have health conditions,

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whether they're chronically ill
or they have a disability that they were

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born with or that was acquired
the way that I had an acquired TBI.

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And so I just had some really negative
experiences around that.

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And that's what funneled me
toward entrepreneurship, is

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I want to create an environment

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that works for me that I get to control
a little bit more of my schedule,

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have a say about company culture,

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and hopefully hire other people
who've had similar situations.

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I mean, that is incredible.

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You know, before we move on to,
you know, the beauty part of this,

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can you just enlighten us a little bit
about what that experience was like for

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you as somebody who had a traumatic brain
injury trying to apply for jobs?

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Sure.

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It's you know, it's a really
emotional process to recover from a TBI.

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It changes you as a person quite a bit.

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I was fortunate that my actual personality
didn't change,

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but I had know a lot more to deal with
in terms of my health.

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And so thinking about the traditional
workplace, traditional workplaces

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are not set up to be accessible
to everyone,

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but a lot of people actually
don't want to hire disabled people,

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even if they would never say that in
practice, that's what ends up happening.

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So I, I know a lot of other people

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in the disability community
who are either underemployed chronically.

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They work part time
because they can't get a full time job.

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People who might pay for their benefits
because they're expensive since

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or they're just unemployed and they can't
find somebody to take them seriously.

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And that's what I experienced is, okay,
so you've had a brain injury.

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Can you even do this job?

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And I got to the point where, yeah, I can
and now I have value that I can bring

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that I didn't have before.

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I have a new lived experience.

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I know how to make a better product.

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I know how to communicate
with more empathy and authenticity

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than I did before.

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That's valuable to companies
that are like hundreds of

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thousands of people who have disabilities
in the United States who are unemployed.

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And they should be picked up like that
because they have these skill

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sets and a perspective
that would be invaluable to companies.

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So I definitely experience
that in the application process,

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and that's difficult for a disabled people

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to figure out as well
is do I disclose my disability at all?

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And if I do, when?

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Because is this a safe person
who will, one, have compassion

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and to like follow the ADA that there's
laws in place that should be protecting us

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and it doesn't always function that way,
unfortunately.

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Wow. I mean, that's got to be so tough.

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And I know, you know, having done
many job applications, they do have that.

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But do you have a disability,
which I guess

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that would be really challenging
if you do to have to make that decision.

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Do I admit this? Do I not?

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When do I tell them?

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Just adds a whole other
layer of complexity onto the already

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challenging process of going through
interviews and applications?

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Thank you for like kind of
filling that in on that

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for people who might not have experienced
that or know anybody who has.

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So. So now,

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how did you then work on funding?

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Because you've got some incredible science
behind this Genesis product,

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and I definitely want to get into culture.

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How how were you introduced to that?

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I assume that through your recovery
and dealing with you said great doctors

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talking about neuroplasticity.

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You must have had insight into,
wow, there's things going on in the body

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that were not, you know, maybe
the regular public isn't even aware of.

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Yeah, and that's definitely the case
with stem cell science, is

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it takes a long time for things
to go from a lab

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where researchers are working on things
that trickle down into everyday science.

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And that's what I experience with my TBI.

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I was told, stay in a dark room,

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sleep as much as you want, or whatever
your body is telling you to do.

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And that's old news.

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I almost slept for a year and I needed to
do the opposite of that to recover.

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So once I got the right science,
absolutely everything changed.

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For me.

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It was excruciating to go from barely

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being able to function at all,
not being able to hold a conversation,

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much less like make a new memory
and hold on to the realities of life

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around me to okay,
we got to kick it into high gear

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and really push yourself
in order to recover from a brain injury.

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But I'm so grateful
that I did find the right doctor.

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I went up to Pittsburgh.

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Actually, they have a sports
concussion program at UPMC that

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I really do credit with my recovery.

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So yeah, once you get good science,
it really does change everything.

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It sure does.

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And thank you again for sharing this.

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I mean, to me, you know, for lack of a
better term, this is mind blowing

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because you are so eloquent,
you would never be able to tell

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that you're somebody who who had to sleep
for essentially a year.

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And that's going to be so challenging.

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And relationships on everything.

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So thank you for sharing that with us.

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So so what was that aha moment
and how did you get in touch

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with a doctor who had been working on this
beta stem six?

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Right. So that's Dr.

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Michael Khan, who's the progenitor
of all this amazing science.

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I feel really lucky to work with him.

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So 2020, you know, March 2020 came around.

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Everybody was locked down in their homes.

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And it really struck me, as you know,
I've had such a bad experience

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applying for jobs
to work for other people.

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Maybe this is my time
to start my own company

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and then I get to be in the driver's seat.

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It was a big mindset switch for me,
and so I jumped in

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by doing about six months of research
about the industry prior to coming in.

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You know,

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of course

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I don't have a background in beauty,
and that's becoming more and more common

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for beauty nerds
to come from really varied backgrounds

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and I definitely fit
that category as well.

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And so during that six months of time,
I was introduced to Mr.

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Paul Primo, who who's my acting
CEO of the company right now.

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He has decades of experience
in personal care,

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pharmaceuticals, luxury, beauty, fashion,
like you name it, he's done it.

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He's really a titan of the industry

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and has helped a lot of entrepreneurs
get their companies up and off the ground.

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And the minute I met him,
I knew I need to work with Paul.

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This is a game changer for us.

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And he introduced me to Dr.

237
00:11:35,920 --> 00:11:38,080
Michael Kahn.
So that's how that came about.

238
00:11:38,400 --> 00:11:41,880
Dr. Kahn has been working on this
for 25 years, and it actually started

239
00:11:42,120 --> 00:11:43,640
in cancer research.

240
00:11:43,640 --> 00:11:47,760
He and some colleagues were looking
for a cure to colorectal cancer,

241
00:11:48,360 --> 00:11:52,600
and it has happened so often in science
and in research that you go

242
00:11:52,640 --> 00:11:54,720
looking for one thing,
asking one question,

243
00:11:54,720 --> 00:11:56,760
you end up
with hundreds of other questions

244
00:11:56,760 --> 00:11:59,400
and you find all of this
other amazing stuff.

245
00:11:59,680 --> 00:12:03,200
So that's where our research came from,
is that 25 years

246
00:12:03,200 --> 00:12:05,800
of foundational research
in stem cell medicine.

247
00:12:06,440 --> 00:12:06,960
Great.

248
00:12:06,960 --> 00:12:10,800
So now tell us a little
bit about this beta stem six.

249
00:12:12,000 --> 00:12:14,160
It's a meta molecule.

250
00:12:14,160 --> 00:12:15,000
Okay. Okay.

251
00:12:15,000 --> 00:12:17,880
Tell us a little bit about what
the science is behind that.

252
00:12:18,240 --> 00:12:18,960
Sure.

253
00:12:18,960 --> 00:12:22,800
So just some basic information about skin

254
00:12:22,800 --> 00:12:25,600
is that when we're born,
our skin has an ability

255
00:12:25,840 --> 00:12:30,840
on the cellular level to self rejuvenate,
but over time, that ability diminishes.

256
00:12:31,080 --> 00:12:34,560
So I think about it sort of like a dimmer
on a light switch as it starts to go down

257
00:12:34,560 --> 00:12:38,280
a little by little, and that activity
within your cells goes down.

258
00:12:38,280 --> 00:12:41,440
And that's when the aging process
really starts to accelerate

259
00:12:41,440 --> 00:12:44,280
and people
start to see visible signs of aging.

260
00:12:44,560 --> 00:12:48,000
So beta STEM
six is a biotechnological breakthrough

261
00:12:48,200 --> 00:12:49,920
based on that research from Dr.

262
00:12:49,920 --> 00:12:55,240
Michael Kahn that reverses that process
and incorporates cells again

263
00:12:55,240 --> 00:12:59,040
into the process of getting rid of damage
that's been accumulating over time.

264
00:12:59,280 --> 00:13:02,760
So you end up with skin
with really significant longevity.

265
00:13:02,760 --> 00:13:06,840
After that process had been turned off
beta, some six turns out back on skins,

266
00:13:06,840 --> 00:13:09,200
our skin cells are recruited again.

267
00:13:09,200 --> 00:13:13,920
It's the process of erasing damage and across the board the results are remarkable.

268
00:13:15,200 --> 00:13:17,560
Okay, so tell us about some of the results
that you're seeing with this,

269
00:13:17,560 --> 00:13:21,840
because I did go on your website
and the before and afters are beautiful.

270
00:13:21,840 --> 00:13:23,040
Thank you. I appreciate that.

271
00:13:23,040 --> 00:13:26,240
So we decided to invest
in doing a clinical study with Dr.

272
00:13:26,240 --> 00:13:28,400
Zoe Trehalose from Duke University.

273
00:13:28,400 --> 00:13:31,320
She's one of the top research
dermatologists in the United States

274
00:13:31,640 --> 00:13:36,840
trying to work with the very best of the
best across the board on this venture.

275
00:13:37,080 --> 00:13:38,920
So we did an eight week study

276
00:13:38,920 --> 00:13:42,880
and of course, we're really working hard
at R&D, So we're introducing another study

277
00:13:43,080 --> 00:13:46,080
in the next couple of months
to study out to 16 weeks.

278
00:13:46,360 --> 00:13:49,680
But even at the four week mark,
we had people in our clinical study

279
00:13:49,920 --> 00:13:53,480
that started noticing results
that if you use something like a tretinoin

280
00:13:53,480 --> 00:13:56,880
or retinol
can take six months to a year to see.

281
00:13:57,240 --> 00:13:58,680
And that's
one of the really powerful things

282
00:13:58,680 --> 00:14:02,640
about this, is that a STEM six is not
inflammatory, by the way, that retinoids.

283
00:14:02,720 --> 00:14:06,400
And so for people with really sensitive
skin like myself, I have rosacea

284
00:14:06,400 --> 00:14:08,240
and melasma and a variety of other things

285
00:14:08,240 --> 00:14:11,840
that make me really sensitive
to an inflammatory response.

286
00:14:12,160 --> 00:14:13,600
This doesn't cause that at all.

287
00:14:13,600 --> 00:14:16,560
So all skin types are safe with this.

288
00:14:16,880 --> 00:14:22,160
And at the eight week mark, people
start to see an increase in luminosity.

289
00:14:22,280 --> 00:14:25,440
Skin laxity is decreased,
which is really exciting.

290
00:14:25,440 --> 00:14:28,680
That's a really tough thing to tackle,
especially around the neck area.

291
00:14:28,680 --> 00:14:31,280
A lot of people have concerns about that
as they age.

292
00:14:31,280 --> 00:14:35,640
We had some people who had really
good results with that fine lines and dark

293
00:14:35,640 --> 00:14:36,080
spots.

294
00:14:36,080 --> 00:14:39,840
Even so, this isn't just targeting
one sign of visible aging.

295
00:14:39,840 --> 00:14:42,560
It's targeting a lot of them
and one false, you know.

296
00:14:42,960 --> 00:14:43,920
I notice.

297
00:14:43,920 --> 00:14:46,800
So I always look at before
and after and hypocritically.

298
00:14:46,800 --> 00:14:49,520
So one of the things that I look is like,
does the eye color match?

299
00:14:49,800 --> 00:14:50,040
Right?

300
00:14:50,040 --> 00:14:54,480
Because I you know, we know that things
can be manipulative in this day and age.

301
00:14:54,840 --> 00:14:59,240
You can really doctor photos, even though
I know that you're not supposed to.

302
00:14:59,240 --> 00:15:00,760
But I always look for that.

303
00:15:00,760 --> 00:15:02,960
I can't match yours a perfect.

304
00:15:02,960 --> 00:15:06,280
And one of the other things I notice, in
addition to the skin being brighter

305
00:15:06,280 --> 00:15:10,560
and just looking better, a
lot of the redness seemed to be lessened.

306
00:15:11,120 --> 00:15:13,200
Is that something that you feel like is is

307
00:15:13,920 --> 00:15:16,240
is is happening with this product?

308
00:15:16,240 --> 00:15:21,360
So we've gotten a lot of feedback from
people who have flushed skin or rosacea.

309
00:15:21,600 --> 00:15:24,960
You know,
we didn't test on rosacea specifically

310
00:15:24,960 --> 00:15:27,840
and we are selling this as a cosmetic
and not a medication.

311
00:15:28,040 --> 00:15:30,800
And so technically
rosacea is a medical condition.

312
00:15:31,080 --> 00:15:33,640
So that's not
something that we're making claims about.

313
00:15:33,640 --> 00:15:35,640
I don't want to overstate the line
with that,

314
00:15:35,880 --> 00:15:39,760
but a lot of people who've had
very flushed skin have had great results

315
00:15:39,760 --> 00:15:43,760
where that redness is brought back down,
which is great news for me, because

316
00:15:43,760 --> 00:15:47,800
the minute I step outside in the Texas
sun or Heaven, I have a hollow piano.

317
00:15:47,800 --> 00:15:51,440
It's game over over here. Oh, I hear you.

318
00:15:51,440 --> 00:15:53,200
I hear it's in the wind. The wind here.

319
00:15:53,200 --> 00:15:56,880
Although it's been a mild winter
in New York City, you know, that dryness

320
00:15:56,880 --> 00:16:00,760
that the cold air
can really wreak havoc on the skin.

321
00:16:02,400 --> 00:16:04,360
You know, I'm also interested in

322
00:16:04,360 --> 00:16:06,520
I want to point out,
you know, one of the other things

323
00:16:06,520 --> 00:16:10,080
I loved about your product
and that I noticed immediately

324
00:16:10,360 --> 00:16:14,760
is that the packaging has Braille on it,
which I don't know if we can see here.

325
00:16:14,760 --> 00:16:18,120
And now that makes so much sense
that you are really looking out for people

326
00:16:18,120 --> 00:16:18,840
with disabilities.

327
00:16:18,840 --> 00:16:21,120
I think it's the first packaging
and a beauty

328
00:16:22,200 --> 00:16:24,800
in the beauty space
that I've seen that has Braille on it.

329
00:16:25,520 --> 00:16:28,320
And you know, I've seen it
on a few products, not all of them,

330
00:16:28,320 --> 00:16:33,120
but a few on La Roche-posay
and I think a brand or two in Europe.

331
00:16:34,520 --> 00:16:37,480
And you know,
I never had trouble with my sight

332
00:16:37,480 --> 00:16:41,400
after my TBI,
but that really opened my eyes to wow,

333
00:16:41,400 --> 00:16:44,680
brains are not made with disabled
people in mind.

334
00:16:45,080 --> 00:16:49,440
Stores aren't really designed for people
who have disabilities to navigate

335
00:16:49,960 --> 00:16:51,600
and be really engaged.

336
00:16:51,600 --> 00:16:54,800
And I want to make this a more accessible
brand.

337
00:16:54,800 --> 00:16:58,200
I know that there are people
who are waiting to feel included

338
00:16:58,200 --> 00:17:02,040
and like someone cares about them and
that they're welcome into the community.

339
00:17:02,040 --> 00:17:05,520
And that's really important to me
because having a disability, particularly

340
00:17:05,520 --> 00:17:09,320
in the United States, can be very lonely.

341
00:17:09,320 --> 00:17:11,120
You know, I'm going to encourage
everybody right now.

342
00:17:11,120 --> 00:17:15,480
We did a fabulous podcast
with a woman who works with sight

343
00:17:15,480 --> 00:17:19,600
impaired people to help them apply makeup,
to help them do their hair.

344
00:17:19,600 --> 00:17:21,600
She helps them find products
that they can,

345
00:17:21,640 --> 00:17:25,200
you know, feel their best
even though their sight might be impaired.

346
00:17:25,200 --> 00:17:28,440
And I thought that was such a wonderful,
inspiring

347
00:17:29,120 --> 00:17:31,560
episode, too, because, yes,
I agree with you.

348
00:17:31,560 --> 00:17:35,440
I don't think that enough care
is put into people who have disabilities.

349
00:17:35,440 --> 00:17:39,000
And, you know, your proof of that
right now is telling us that.

350
00:17:40,240 --> 00:17:40,880
So going

351
00:17:40,880 --> 00:17:43,920
back to
a little bit of your discovery of this,

352
00:17:43,920 --> 00:17:47,560
you meet with this doctor
and then what was he?

353
00:17:47,560 --> 00:17:48,160
Did he say,

354
00:17:48,160 --> 00:17:51,280
you know what, I've actually been thinking
we could use this in skin care.

355
00:17:51,280 --> 00:17:53,160
Like, tell me more about that.

356
00:17:53,160 --> 00:17:53,640
Sure.

357
00:17:53,640 --> 00:17:54,440
So, you know,

358
00:17:54,440 --> 00:17:57,080
he didn't start this whole process
with the anticipation

359
00:17:57,080 --> 00:17:59,080
that this was going to enter
the beauty world.

360
00:17:59,080 --> 00:18:01,440
He comments on that to me a good amount.

361
00:18:01,440 --> 00:18:04,040
Like, wow,
I never expected to see my work,

362
00:18:04,040 --> 00:18:06,440
you know,
with talking to beauty editors about it.

363
00:18:06,440 --> 00:18:10,400
So it's a pretty exciting thing for him,
I think, to see how far reaching

364
00:18:10,400 --> 00:18:14,000
this is actually going to be
as this amazing sort of workhorse

365
00:18:14,520 --> 00:18:18,080
material that we get to introduce
for the first time to the beauty industry.

366
00:18:18,080 --> 00:18:21,080
And they were really focused on
that cancer research for such a long time.

367
00:18:21,320 --> 00:18:25,880
They found through that process that
there was a really amazing impact on skin.

368
00:18:26,160 --> 00:18:28,840
So he's actually
still working on the pharmacy side.

369
00:18:29,040 --> 00:18:31,800
My company owns all the pharmaceuticals,
not the pharmaceutical rights

370
00:18:32,000 --> 00:18:34,320
are the cosmetic rights to the molecule.

371
00:18:34,320 --> 00:18:36,760
But he maintains those pharma rights.

372
00:18:37,080 --> 00:18:39,800
So he's working on fascinating research
right now.

373
00:18:40,000 --> 00:18:43,800
This molecule works as an anti fibrotic
and a wound healing accelerant.

374
00:18:43,800 --> 00:18:45,680
And so he's working on that.

375
00:18:45,680 --> 00:18:47,720
It's incredible.

376
00:18:47,720 --> 00:18:49,840
Happy to connect to you
if you're interested.

377
00:18:49,840 --> 00:18:54,480
He's working on amazing things
that have wide, far reaching implications.

378
00:18:54,960 --> 00:18:56,000
I love that you said it before.

379
00:18:56,000 --> 00:18:59,800
It's like so many times in science,
they find something, you know, Botox

380
00:19:00,040 --> 00:19:03,800
as a cosmetic was discovered because
they were using it in a medical sense.

381
00:19:03,800 --> 00:19:05,040
And then they said, well,

382
00:19:05,040 --> 00:19:07,080
patients are coming back
and seeing them a lot less wrinkles.

383
00:19:07,240 --> 00:19:11,360
Lattice was another one that was used,
you know, to cure iconoclasm,

384
00:19:12,120 --> 00:19:14,800
pressure in the eye, maybe grant coma.

385
00:19:15,120 --> 00:19:18,840
And they found wow everybody's
lashes are growing super long.

386
00:19:19,560 --> 00:19:23,280
So this was like
he was studying essentially colon cancer

387
00:19:24,800 --> 00:19:27,840
and was like, hey wait a minute,
maybe there's an application

388
00:19:28,440 --> 00:19:31,600
for a rare enough on our face to look.

389
00:19:31,600 --> 00:19:32,040
Absolutely.

390
00:19:32,040 --> 00:19:34,760
And I'm grateful for that
because it definitely saved my skin.

391
00:19:35,040 --> 00:19:38,280
And, you know, I was really inspired
to get into skin care because my mother

392
00:19:38,280 --> 00:19:43,040
has had a ton of trouble with skin cancer
and my grandmother's as well.

393
00:19:43,040 --> 00:19:45,560
And so having that as part of my worldview
growing up,

394
00:19:45,760 --> 00:19:49,280
I was a really dedicated consumer
in this industry for a long time.

395
00:19:49,520 --> 00:19:50,760
I'm so grateful to my mom.

396
00:19:50,760 --> 00:19:52,840
She told me, Wear SPF like it's your job.

397
00:19:53,080 --> 00:19:55,080
And I have. Thank you so much, Mom.

398
00:19:55,080 --> 00:19:58,240
I think that will save me
a lot of grief in the future.

399
00:19:58,240 --> 00:20:01,960
But we have access now
to this really inspiring science.

400
00:20:02,280 --> 00:20:05,280
A lot of it doesn't actually enter
the beauty industry very often,

401
00:20:05,280 --> 00:20:07,600
which is one of the things
I'm most proud of that

402
00:20:07,600 --> 00:20:10,600
we get to bring that forward
as a brand is,

403
00:20:10,840 --> 00:20:13,880
you know, intellectual property floats
around every once in a while

404
00:20:13,880 --> 00:20:16,360
that brands can sort of compete over

405
00:20:16,360 --> 00:20:19,240
and try to offer something
really differentiated in the market.

406
00:20:19,520 --> 00:20:20,920
But most of what you're seeing is

407
00:20:20,920 --> 00:20:23,720
brands using the exact same ingredients
over and over.

408
00:20:24,040 --> 00:20:27,720
And was ingredients work there
effective for, you know, a variety

409
00:20:27,920 --> 00:20:29,200
of skin conditions? And,

410
00:20:30,280 --> 00:20:32,040
you know, I'm I use a lot of them.

411
00:20:32,040 --> 00:20:34,240
I absolutely love Skinceuticals
as an example.

412
00:20:34,240 --> 00:20:36,120
I haven't gone a day
in the last couple of years

413
00:20:36,120 --> 00:20:38,440
without the discoloration Defense
Absolutely.

414
00:20:38,720 --> 00:20:40,160
Nice. Okay.

415
00:20:40,160 --> 00:20:41,320
But we actually had.

416
00:20:41,320 --> 00:20:44,400
That as a pretty good Friday,
I have to say, for New Beauty.

417
00:20:44,760 --> 00:20:48,040
So, yeah, discoloration on your skin
is beautiful.

418
00:20:49,560 --> 00:20:52,880
You know, we are seeing a lot more though,
you know that

419
00:20:52,920 --> 00:20:57,160
that we're blending
sort of science and beauty.

420
00:20:57,160 --> 00:21:02,760
I was just talking with a biotech woman
who actually patented a delivery system

421
00:21:02,960 --> 00:21:06,120
that she uses for pharmaceuticals
and she's incorporated

422
00:21:06,120 --> 00:21:09,640
that same delivery system
into a line of skincare.

423
00:21:09,640 --> 00:21:12,000
So I think that we are starting

424
00:21:13,560 --> 00:21:16,120
to see
a lot more of that science in beauty.

425
00:21:16,360 --> 00:21:20,560
You know, going back to Genesis
with the stem cells now,

426
00:21:20,600 --> 00:21:22,880
I think what people think stem cells,
sometimes there's

427
00:21:22,880 --> 00:21:25,920
that controversy of visit human derived,
is it plant derived?

428
00:21:25,920 --> 00:21:28,080
What is the latest STEM six.

429
00:21:28,080 --> 00:21:30,080
That's a great question
because I have seen,

430
00:21:30,360 --> 00:21:33,240
you know, there's some misinformation,
I think, about stem cell science.

431
00:21:33,240 --> 00:21:36,320
And I remember
I did a presentation on stem cell science

432
00:21:36,320 --> 00:21:40,840
when I was like a junior in high school,
and that was when it was becoming part of,

433
00:21:40,960 --> 00:21:42,040
you know, people's

434
00:21:42,040 --> 00:21:44,920
understanding of the world and a topic
that people were talking about.

435
00:21:44,920 --> 00:21:46,720
And it was very controversial.

436
00:21:46,720 --> 00:21:51,880
So molecule that we have works on
your cells, We haven't bottled stem cells.

437
00:21:52,160 --> 00:21:55,160
There's,
you know, brands that make claims around

438
00:21:55,160 --> 00:21:58,960
a variety of things like that
or that they use plant stem cells.

439
00:21:59,280 --> 00:22:02,680
But stem cells are very species specific.

440
00:22:02,880 --> 00:22:06,480
And so there's not evidence
that you will change your skin

441
00:22:06,480 --> 00:22:08,720
by putting a plant stem cell on your skin.

442
00:22:09,280 --> 00:22:13,640
So right now,
if you want something really regenerative,

443
00:22:13,640 --> 00:22:16,440
you can go into doctors that offer this
and have your blood drawn

444
00:22:16,680 --> 00:22:19,800
and have stem cell injections,
which is really exciting.

445
00:22:19,800 --> 00:22:20,400
It's.

446
00:22:20,680 --> 00:22:21,360
Mm hmm.

447
00:22:21,360 --> 00:22:22,600
Have you done that before?

448
00:22:22,600 --> 00:22:24,280
No, but I'm literally leaving this.

449
00:22:24,280 --> 00:22:25,800
The reason that I'm not
is done up right now.

450
00:22:25,800 --> 00:22:30,520
I'm literally going from this
to do a microneedling with Exosomes.

451
00:22:30,800 --> 00:22:32,760
There you go. I've heard amazing things.

452
00:22:32,760 --> 00:22:34,280
Please tell me, like, if you like.

453
00:22:34,280 --> 00:22:36,240
It, say yeah, which is essentially it.

454
00:22:36,240 --> 00:22:38,840
Which is essentially stem cells, correct.

455
00:22:38,840 --> 00:22:39,480
I mean, yeah.

456
00:22:40,440 --> 00:22:40,840
It's also.

457
00:22:40,840 --> 00:22:42,600
Going to learn all about this. Big thing.

458
00:22:42,600 --> 00:22:44,360
Yeah. That's really exciting.

459
00:22:44,360 --> 00:22:48,960
So we have something that works
on your cells by attaching them.

460
00:22:49,760 --> 00:22:50,120
Yeah.

461
00:22:50,120 --> 00:22:52,080
So we're not,
we're not battling stem cells.

462
00:22:52,080 --> 00:22:55,520
I'm not sure if anyone's actually done
that or if that's even feasible.

463
00:22:55,520 --> 00:22:57,720
They don't last that
long outside of the human body.

464
00:22:57,720 --> 00:23:00,880
So and that's one of the a good point
to bring up, too,

465
00:23:00,920 --> 00:23:01,600
is that there's a lot

466
00:23:01,600 --> 00:23:04,920
of misinformation in marketing,
and that's something that as the founder

467
00:23:04,920 --> 00:23:07,600
I want to be really careful about
is people deserve,

468
00:23:08,040 --> 00:23:11,040
frank, authentic, trustworthy information.

469
00:23:11,320 --> 00:23:15,520
And there's a lot
that is confusing or vague

470
00:23:15,520 --> 00:23:19,480
within the industry
or making claims that they can't back up.

471
00:23:19,480 --> 00:23:21,400
And that's the reason
why we did our clinical study.

472
00:23:21,400 --> 00:23:25,120
And it will continue to put money and time
and effort behind R&D.

473
00:23:25,920 --> 00:23:29,000
Michael,
I cannot tell you enough how impressed

474
00:23:29,000 --> 00:23:32,800
I am not only by you, by your products,
but also by your brand ethos.

475
00:23:32,800 --> 00:23:36,240
When I went on,
you have your ingredient list broken up,

476
00:23:36,240 --> 00:23:39,840
and by every ingredient
you explain why it was put in there.

477
00:23:40,360 --> 00:23:43,200
I have so much respect for you
for doing that

478
00:23:43,200 --> 00:23:46,560
because a lot of us will go on
and ingredients can be tricky.

479
00:23:46,560 --> 00:23:48,120
I've worked in the beauty industry
for a long time

480
00:23:48,120 --> 00:23:52,920
and I look at an ingredient list
and it's like, whoa, Because you know,

481
00:23:52,920 --> 00:23:56,080
we know that things can be disguised
as other things, right?

482
00:23:57,080 --> 00:23:59,480
And unless
you are some sort of a biochemist,

483
00:23:59,480 --> 00:24:02,840
a lot of the times you can't tell
the difference between these nomenclature.

484
00:24:02,840 --> 00:24:05,680
So I really do appreciate
and I think it's wonderful.

485
00:24:05,880 --> 00:24:07,360
And when you read the reviews
in your product,

486
00:24:07,360 --> 00:24:11,400
so many people were absolutely blown away
by what you said, the transparency

487
00:24:11,960 --> 00:24:14,160
and also the science.

488
00:24:14,160 --> 00:24:16,280
Thank you so for the results.

489
00:24:16,280 --> 00:24:17,920
I appreciate that so much.

490
00:24:17,920 --> 00:24:20,800
You know, being trustworthy
and authentic is really important to me

491
00:24:20,800 --> 00:24:23,920
as a founder, which is one of the reasons
why I want to share my story.

492
00:24:24,120 --> 00:24:28,280
I think we need more examples
of disabled people, both in the industry

493
00:24:28,280 --> 00:24:30,400
and in the world at large,
which is one of the reasons

494
00:24:30,400 --> 00:24:32,400
why I want to use my platform to do that.

495
00:24:32,400 --> 00:24:36,440
But even down to, you know,
making our ingredient list really visible,

496
00:24:36,680 --> 00:24:40,640
that doesn't happen on every brand
and every product.

497
00:24:40,640 --> 00:24:43,320
And to your point,
a lot of it's very confusing as well.

498
00:24:43,320 --> 00:24:46,680
We have a very simple formulation
and we did that on purpose.

499
00:24:46,680 --> 00:24:48,640
Beta STEM
six is really the star of the show,

500
00:24:48,640 --> 00:24:50,480
but we have a few other peptides.

501
00:24:50,480 --> 00:24:51,640
Copper is in there as well,

502
00:24:51,640 --> 00:24:55,440
which is really, really effective
at creating collagen underneath your skin.

503
00:24:55,440 --> 00:24:56,080
And so

504
00:24:56,080 --> 00:24:59,560
there's supportive ingredients there,
but we wanted to keep it very simple

505
00:24:59,840 --> 00:25:01,800
on purpose, which contributes to it

506
00:25:01,800 --> 00:25:04,480
not being inflammatory
on a lot of people's skin.

507
00:25:05,120 --> 00:25:09,560
And I will say when you apply this,
the texture of this is so gorgeous.

508
00:25:09,560 --> 00:25:13,680
I mean, and it feels, you know,
this product that I hate to just say they

509
00:25:13,680 --> 00:25:18,200
feel rich and luxurious and afterwards
your skin is going to feel baby smooth.

510
00:25:18,200 --> 00:25:20,240
And I love it because it's not greasy.

511
00:25:20,240 --> 00:25:23,840
That's quite a bit on my hand,
but it is a beautiful it's

512
00:25:23,920 --> 00:25:27,840
beautiful formulation
and it feels great on the skin.

513
00:25:28,120 --> 00:25:32,240
If people want to know more about this
right now, where, where, where can they go

514
00:25:32,240 --> 00:25:33,560
and find us?

515
00:25:33,560 --> 00:25:35,800
So we're selling direct to consumer
right now.

516
00:25:35,800 --> 00:25:39,200
So on our website is where you can find
a lot of information over time.

517
00:25:39,200 --> 00:25:40,840
We're going to be building out.

518
00:25:40,840 --> 00:25:42,280
So I feel good.

519
00:25:42,360 --> 00:25:44,360
So again, I think it's in the hands.

520
00:25:44,360 --> 00:25:46,560
It's like so good. Yeah.

521
00:25:46,720 --> 00:25:50,560
So for me, because I live in Texas, it's
so humid here, I cannot stand products

522
00:25:50,560 --> 00:25:52,760
that end up feeling tacky on your skin,

523
00:25:52,960 --> 00:25:55,400
which is why we went with a serum
instead of a moisturizer,

524
00:25:55,560 --> 00:25:57,360
because you don't feel
that any more to you.

525
00:25:57,360 --> 00:25:59,360
Like No, and I'm sorry.
My hands are so veiny.

526
00:25:59,360 --> 00:26:03,320
But it's also it has a beautiful
like I would almost like satin finish.

527
00:26:03,600 --> 00:26:03,880
Right.

528
00:26:03,880 --> 00:26:07,400
So it's going to give you
a little bit of that luminosity.

529
00:26:07,640 --> 00:26:11,480
But without that grace,
you're going to look glowy, not greasy.

530
00:26:11,840 --> 00:26:13,920
Right. And I don't
I don't need help with the.

531
00:26:14,000 --> 00:26:15,480
Yeah. Feeling. Yeah.

532
00:26:15,480 --> 00:26:17,200
You're getting my products.

533
00:26:17,200 --> 00:26:19,440
Yeah.

534
00:26:19,440 --> 00:26:23,040
So can I ask you right now, this is
you are the star

535
00:26:23,040 --> 00:26:24,840
and only product in your line.

536
00:26:24,840 --> 00:26:28,440
Are you thinking about expanding it at all
or are we just going to kind

537
00:26:28,440 --> 00:26:30,360
of stick behind this?

538
00:26:30,360 --> 00:26:33,480
So I really want to focus on
getting beta stem

539
00:26:33,480 --> 00:26:36,720
sticks
front and center as part of our approach.

540
00:26:37,000 --> 00:26:41,040
This is a new ingredient,
and so we owe the people information.

541
00:26:41,240 --> 00:26:43,320
And so that's one of the things
that we're going to be building out on

542
00:26:43,320 --> 00:26:47,640
our website is an opportunity to talk
more about the science, not just of skin,

543
00:26:47,640 --> 00:26:50,760
but how beta STEM six works
as well as part of our effort

544
00:26:50,760 --> 00:26:51,480
to really make sure

545
00:26:51,480 --> 00:26:55,200
that people feel empowered and like
they have access to that information.

546
00:26:55,560 --> 00:26:57,000
So we'll probably be in the market

547
00:26:57,000 --> 00:26:59,520
for about a year
before we introduce new products.

548
00:26:59,840 --> 00:27:02,440
They'll probably be treatment oriented.

549
00:27:03,400 --> 00:27:03,760
You know,

550
00:27:03,760 --> 00:27:05,080
eventually we might branch out

551
00:27:05,080 --> 00:27:08,280
into some other things,
but a lot of people are doing cleansers

552
00:27:08,280 --> 00:27:11,320
really well,
a lot of people advisors really well.

553
00:27:11,560 --> 00:27:13,160
And there's also not

554
00:27:13,160 --> 00:27:16,000
a huge need to put beta Semtex
and something you're going to wash

555
00:27:16,040 --> 00:27:16,880
right off your face.

556
00:27:16,880 --> 00:27:19,480
Like I wouldn't hold it,
you know, in a cleanser.

557
00:27:19,760 --> 00:27:25,280
So we have some, some ideas up our sleeve
and are continuing the research

558
00:27:25,280 --> 00:27:30,280
and development around that as well around
different applications of the molecule.

559
00:27:30,280 --> 00:27:32,520
There's a lot of exciting stuff
coming down the pipeline.

560
00:27:33,120 --> 00:27:36,240
I cannot wait to see what you come up with
and I want to thank you so much

561
00:27:36,240 --> 00:27:38,480
for giving us your time today. Michael.

562
00:27:38,480 --> 00:27:38,880
As I said,

563
00:27:38,880 --> 00:27:42,000
if people want to know more about this,
what is the website that they can go to?

564
00:27:42,520 --> 00:27:44,000
It's Michal Morrison dot com.

565
00:27:44,000 --> 00:27:47,280
And you can also find us on Instagram
@ Michal Morrisonskincare.

566
00:27:47,800 --> 00:27:50,920
And apply that's m i c h a l.

567
00:27:51,000 --> 00:27:53,800
I will have that in the show notes
will make sure to have a link to this

568
00:27:54,040 --> 00:27:56,880
and thank you so much
for being with us today.

569
00:27:57,120 --> 00:27:59,600
Thank you. It's
been a real pleasure to talk with you.

570
00:27:59,600 --> 00:28:00,120
I've loved it.

571
00:28:00,120 --> 00:28:01,480
And if you at home listening,

572
00:28:01,480 --> 00:28:05,280
if you've tried this, make sure to post on
social and tag Art Beauty podcast.

573
00:28:05,280 --> 00:28:06,840
Make sure to tag Michal Morrison.

574
00:28:06,840 --> 00:28:08,320
And we want to know what you're thinking.

575
00:28:08,320 --> 00:28:11,200
And of course, if you have questions
you want me to pass on to Michal

576
00:28:11,200 --> 00:28:13,280
or any of her team,
I'm always happy to do so.

577
00:28:13,280 --> 00:28:15,720
You can email me
at hello@artbeautypodcast.com.

578
00:28:16,440 --> 00:28:20,720
You can find us on Facebook, Instagram
and YouTube @artbeautypodcast.

579
00:28:20,720 --> 00:28:31,680
And as always,
we'll see you next Tuesday Bye.
