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This is the Art Beauty podcast where we tell
the real truth about the fake shit.

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I'm Amber Mills, and today my fabulous
co-host is Jene Luciano Senna.

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She is a best selling author
as well as a bra fitting expert.

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And we are so excited to have her today
because we are going to be talking about

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everything having to do with the bra size,
whether you are a biggie, a biggie,

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whether you are a cancer warrior
survivor, you've had to have a mastectomy.

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We are going to get you totally covered
and have a lot of fun in the way.

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I want to thank you so much for being here
today. Jenny.

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Should we say covered or uncovered?

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Oh, you know.

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You know, it's funny to
you sent me one of the gym bras

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and we're going to talk

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about your line of gym bras,
you know, towards the end of the show.

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But I was debating.

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I'm like,
should I just wear this and listen?

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AUDIENCE My listeners, you know,
I love you and I am an open book.

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But I was like,
maybe I don't need to be that open.

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Why not?

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The nice thing.

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About it is
it's like a very full coverage, you know,

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because it was originally designed for QVC
and the QVC audience.

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Right.
Which tends to be a little bit older.

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So it's nice full coverage style bras
so you can feel comfortable in it.

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I would say it's like more coverage
than a bathing suit.

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Yeah.

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Well, you know, I just wasn't ready to.

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I wasn't ready to show.

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Oh, next time. Next time.

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You know, I think that for so many of us,
you know, wearing a bra

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is something that is like like,
you know, putting on underwear, right?

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It's something that we have to do
every day.

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It's like part of our daily routine
that is baked into our routine.

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But yet, so many of

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us, myself included, it's like

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finding the right fit.

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You know,
sometimes it's like you'll also wear

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bras long past its prime,
you know where it's going.

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And not bathing, right?

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You know, not that we're lazy on it,
but I think that finding the right fit for

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a bra is really difficult. Why?

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Why is that?

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Well, I think part of it is, as women,

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we don't want to face
that our bodies change.

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So that's like a big part of it.

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It's like
maybe you are going through menopause and

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or maybe you just gained some weight
during the pandemic like all of us did.

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Or maybe you have,
you know, lost some weight

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and you're not happy with your figure.

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Like, whatever is going on,
even a weight loss or gain as small as £5

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can affect your bra size,
which means that it can even be different

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during that time of the month.

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So I think as women where we like
don't want to face the changes

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that we're going through.

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And then the second part of it is,
which is also as women,

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this is an act of self-care,
in my opinion.

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And so it often falls by the wayside
because we're taking care of our families,

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our homes,
our children, our spouses, pets, whatever.

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We're so busy
that we just don't have time.

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And this is something that you have
to take the time to do for yourself.

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So it's like the thing that goes on
the list that keeps getting bumped down.

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We just don't address that.

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And, you know, the fact of the matter is,
you really should get a bra

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fitting or learn

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how to fit yourself, which is pretty easy
once you get the hang of it.

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Every year,
just so you can kind of regroup

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and then you can address,
like you mentioned earlier, those bras

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that maybe are past their prime
and it's time to toss them

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and refresh and, you know, shop
for some new ones or what have you.

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So that's always like a good rule
of thumb, but I think that's why

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we have so many women walking around.

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I mean, the statistic is like 90%
in the wrong bra, which I personally think

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it's higher than that
based on my experience working with women.

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So I think that's
why you have so many more women

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that are like walking around,
just not in the right size.

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You know,
when you're talking about your experience

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that you've seen so many women

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not in the right bra,
what are some of the things

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that you've seen that you've identified
that are like,

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wait a minute,
you're not wearing the right bra?

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There are so many like even subtle signs.

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The funniest thing is
I got an email into my website today from

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a woman and she said,

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I have big

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boobs but small shoulders
and I always have the straps slipping off.

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And almost like 90% of the questions
like this one that people write in to me,

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the first thing I ask ask is
When was the last time you were fitted?

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Do you know
if you're wearing the right size?

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Because the wrong size
will really kind of like target.

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All those problems that we're having
can be really addressed with that,

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like gaping in the cup.

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You mentioned that, right?

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That is oftentimes too big of a cup.

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If you have the straps sliding down
or the back band

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riding up, that often means
the band is too big.

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So there's like everything can kind of be
attributed back to a size issue.

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Right.

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You know,
I also find that it's really hard, too,

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because,
you know, company to company sizes vary.

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Right.

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So I've been going to Victoria's Secret
since I was like,

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you know, old enough to shop at Victoria's
Secret.

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Right.

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But, you know,
I feel like I'm I'm one size there.

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I did bra sitting with Isabella. Right.

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An Italian brand.

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Brand and European
sizes are very different.

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Totally different.

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Totally different.

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And I think that
that would be really tough, too.

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Well, Victoria's Secret,
I will tell you, has gotten a lot better.

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I actually worked at Victoria's Secret
when I was in college, way

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before I ever knew
I was interested in bras

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and I was pursuing a communications
degree.

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And I became a journalist
right out of college.

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And I sort of became interested
at that time.

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But back then it was, you know,
you were trained to make sure

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that people walked out the door
with bras in hand.

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So because it's very expensive
for a bra company

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to make a lot of different skews,
which are a lot of different sizes

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for them to have 25, 30 different sizes

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on their racks,
that's very expensive for them to do.

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So like in the nineties, for example,
Victoria's Secret

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would have their course size range
that they would carry in their stores

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and they would train you
to fit every woman into those sizes.

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So you could be actually measuring a 32

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F and we would have you
walking out the door in a 38 C,

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it's called sister sizing
because bra sizes are based on volume.

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So that was how the industry was.

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And then the the

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European

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brands were a totally different
animal sold in specialty shops.

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They would have a lot more sizes,
but the sizing was different, right?

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And they would kind of fit more true
to size.

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So companies
like Victoria's Secret have gotten better,

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I think more because of outcry
from customers and women getting educated

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and learning
about how to fit the proper bra mean.

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I was the first person
to ever write a book on bras.

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This came out before social media.

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The first edition came out in 2007,

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you know, after Oprah's big bra
intervention show.

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And I
and I really think I was part of helping

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educate to women,
which was really important to me,

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especially as a journalist,
as I'm sure you can relate to.

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That's what we do.

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You know,
we bring something valuable to the public.

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So I felt like here
I am educating consumers.

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And I think women got more educated
about it and went to these companies

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and said, You need to make my size.

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And so they're making a lot more sizes
now, which is really nice.

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But yes,

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do dress your point about the fact

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that all of the companies
have different sizing systems.

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What a lot of

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people don't know
is that companies use fit models.

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And these models are real people.

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They're not like a computer
generated thing.

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It's like you or I going in there.

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So it's become subjective because

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say you're the fit model for a company
and you go in there

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and they measure you
and they say, okay, you're are 34 C,

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you could be another company could measure
you and put you in a different size.

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Yeah.

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So that's where it becomes
somewhat subjective

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and then they base their whole line
on your body essentially.

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So you end up having like all of these
different

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kind of bras with different styles,
with with sizes

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that aren't standard across the board
because of that reason.

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I mean, but it sounds like helpless.

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So like what, what are we supposed to do?

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Or is it just like before you buy
any brand,

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you have to go on their sizing chart
or get fit?

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Yeah. Yeah.

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So the first step really
is measuring yourself

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and kind of having at least
the two measurements as a guideline.

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The great thing is many companies
now are offering further help with that.

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So it goes beyond just like clicking
on a size chart on their website,

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they're actually offering you
customer service reps who might be

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trained and profiting.

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I went to the Chez
Fit headquarters years ago in Michigan

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and she she so smart
because she wanted her customer service

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people to be able to really help women
fit with her bras.

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So I trained the whole staff
in how to get a proper fitting bra

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and I spent the whole day with them,
so they became certified in profit

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and now they can pass
that along to consumers.

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So it was great because, you know, you can

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and they also have like apps and fit tools

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like I know Thirdlove has some stuff,
quizzes, that sort of thing,

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some companies are addressing
breast shape,

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which is another thing
that women never think of.

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So if you're a little more volume
heavy in the bottom of your breast,

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you might need a different style
than someone who has that like

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top volume, heavy breast.

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Or if you have more of like a

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teardrop shaped
breast as opposed to a round breast,

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you might have a different style
or be have different needs than a woman

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and vice versa.

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So companies

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are really stepping up to the plate
and kind of addressing all of this.

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You know, I want to say to

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going back to close the bell,
because I did they had virtual fittings.

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So that's become a popular thing.

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I do that as well.

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And for people who reach out that
ask me for that, I'll do that as well.

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Which is helpful.

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And you know, we are really kind
of addressing women right now,

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but I know that a lot of companies
now are starting to make bras for

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for men and for people who might identify
as a different gender.

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There's a whole new market of inclusivity

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that is coming out the word of around,
which is really, really exciting.

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And that's going to be very different,
right?

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Because somebody who maybe was born
a biological male is going

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to have different proportions,
perhaps. Yes.

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And a what typically. Right.

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You would have that lighter than size

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and oftentimes
they would have breast implants.

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So, yes, that would be a different need

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when it comes to bras
and a lot of companies are doing that.

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I also learned when I launched
the gym bra, I had a bunch of people

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write to me on Tik-Tok and say,
Can you make a binder?

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And I thought that was so interesting.

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So a lot of them non-binary people,

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they look for

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something to bind the breasts
and called the binder and they were like,

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We would love a binder with a crystal,
a healing crystal in the center.

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We love the idea, we love the concept.

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And I was like, Oh my gosh,
I would love to do this for you.

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I will definitely put that in my plans
for the future.

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So it's really interesting

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to see how even just the 15 years
that I've been circulating around

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in the industry
that see how things have evolved

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for for people, I mean.

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It's just it's wonderful.

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You are you going to
you're going to do a binder?

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I would love to.

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So my I launched

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as a startup basically during the pandemic
because I had a prototype

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and I pitched it to QVC
and I won their big find contest.

238
00:12:12,840 --> 00:12:18,320
And so I did one production
run, self-funded, one bra for QVC.

239
00:12:18,720 --> 00:12:19,720
Thank you.

240
00:12:19,720 --> 00:12:24,240
So which was like still scares me
to death, to be honest with you.

241
00:12:24,480 --> 00:12:25,160
I'm like,

242
00:12:25,160 --> 00:12:28,080
every day I wake up, like, in a sweat,
and why did I do the right thing?

243
00:12:28,680 --> 00:12:33,000
I sold most of my inventory
and I had so much positive feedback

244
00:12:33,000 --> 00:12:37,600
and so many women were so receptive
to what I was trying to do,

245
00:12:38,160 --> 00:12:43,320
not only with just making good bras that
kind of fit the most amount of people,

246
00:12:43,320 --> 00:12:47,440
but also that had the angle with the
the healing crystal.

247
00:12:47,440 --> 00:12:50,160
So kind of uplifting you
both in body and soul.

248
00:12:50,480 --> 00:12:52,880
So I really wanted
there it is right there.

249
00:12:52,880 --> 00:12:57,960
So that's the soda light in the tan bra,
which is probably attract peace.

250
00:12:58,920 --> 00:13:01,720
So that was something
that I really wanted to do.

251
00:13:01,720 --> 00:13:06,680
But I need funding to move forward
further funding.

252
00:13:06,680 --> 00:13:10,400
So I'm in that same boat
as so many female entrepreneurs

253
00:13:10,640 --> 00:13:14,640
where I am looking for partnerships,
our funding,

254
00:13:15,160 --> 00:13:20,200
applying for grants, all sorts of things
like that to try and move forward, but

255
00:13:21,440 --> 00:13:24,720
you know, luckily in in my business
and in my field,

256
00:13:24,720 --> 00:13:28,920
I do still consult for a lot of different
intimate apparel companies.

257
00:13:28,920 --> 00:13:31,080
And I still have my writing
and my TV work.

258
00:13:31,080 --> 00:13:33,560
So I'm still out there, you know,

259
00:13:34,200 --> 00:13:36,560
doing column in and doing stuff.

260
00:13:37,200 --> 00:13:39,600
Oh, I want to wish you the best of luck
because I think it's

261
00:13:40,080 --> 00:13:43,600
you know, it's
certainly not easy to be a business owner.

262
00:13:43,600 --> 00:13:45,960
I just I can't even imagine. Right.

263
00:13:45,960 --> 00:13:49,360
You know, you mentioned
you have so much experience

264
00:13:49,480 --> 00:13:51,840
working with a variety of different
brands.

265
00:13:52,440 --> 00:13:55,560
You know, it's October, it's
Breast Cancer Awareness Month

266
00:13:56,840 --> 00:14:00,680
when it comes to, you know, women
who are going through treatment

267
00:14:00,680 --> 00:14:06,480
who might have had to have a mastectomy,
one or both breasts.

268
00:14:06,960 --> 00:14:09,840
You know, I know there's
a lot more companies that are coming up.

269
00:14:09,840 --> 00:14:13,000
Are you familiar with any
that that you've worked with that

270
00:14:13,000 --> 00:14:15,160
really have nailed this?

271
00:14:16,080 --> 00:14:18,840
Ana Ohno is amazing.

272
00:14:19,160 --> 00:14:21,200
She is a breast cancer survivor

273
00:14:22,080 --> 00:14:24,400
and she has made

274
00:14:24,400 --> 00:14:28,320
a line of bras and intimate apparel
that really address

275
00:14:28,680 --> 00:14:34,360
the different concerns of women who have
gone through breast cancer surgeries.

276
00:14:34,680 --> 00:14:38,600
So, like you mentioned,
there is a unilateral mastectomy.

277
00:14:38,600 --> 00:14:40,080
There's a bilateral mastectomy.

278
00:14:40,080 --> 00:14:41,640
There are some women who have implants.

279
00:14:41,640 --> 00:14:46,000
There's one implant,
there's there's all different pieces.

280
00:14:46,280 --> 00:14:48,720
And so she actually made something

281
00:14:49,160 --> 00:14:52,040
made different styles that accommodate
all of them.

282
00:14:52,440 --> 00:14:56,560
So she's been getting a lot of press
and buzz lately just because

283
00:14:56,800 --> 00:15:00,560
she's really serving
kind of that underserved market right.

284
00:15:00,560 --> 00:15:03,960
And then, Jane, Chris Criss into this,

285
00:15:03,960 --> 00:15:09,600
she is also a breast cancer survivor
and made some really unique bras

286
00:15:09,600 --> 00:15:13,200
that are really meant for post surgery.

287
00:15:13,560 --> 00:15:16,240
So it's great that you have these

288
00:15:16,240 --> 00:15:20,000
kind of trailblazers that are doing that.

289
00:15:20,000 --> 00:15:24,120
And I think because of their personal
journeys, just like mine,

290
00:15:24,400 --> 00:15:28,120
you know, something we can all relate to,
they're kind of like on a mission,

291
00:15:28,200 --> 00:15:32,840
basically to make it happen
and get everything out there

292
00:15:33,120 --> 00:15:37,480
because of how what they went through
and their desire to help other women.

293
00:15:37,800 --> 00:15:40,640
So I really appreciate that too,
because for me

294
00:15:41,240 --> 00:15:43,720
it's never been
about a moneymaking venture.

295
00:15:43,720 --> 00:15:46,400
Like, of course
you need to put food on your table.

296
00:15:46,400 --> 00:15:48,360
And I have four children, let's be honest.

297
00:15:48,360 --> 00:15:53,120
Like children are expensive,
but but in my heart,

298
00:15:53,120 --> 00:15:57,560
it's always been about helping people

299
00:15:57,560 --> 00:16:01,200
and getting, you know,
kind of using my platform, using my voice

300
00:16:01,440 --> 00:16:05,240
to be able to reach as many women
as possible and people as possible,

301
00:16:06,120 --> 00:16:08,880
as opposed to just like making a living.

302
00:16:08,880 --> 00:16:11,160
Right.
Which I think is so great. You know,

303
00:16:12,360 --> 00:16:15,640
you mentioned before

304
00:16:15,640 --> 00:16:17,640
taking a very different turn, right.

305
00:16:17,640 --> 00:16:21,280
But that these two incredible founders,
you know,

306
00:16:22,120 --> 00:16:25,800
went through this and had this I'm going
to offer up my own personal.

307
00:16:25,800 --> 00:16:29,240
So I had a breast lift because I went from

308
00:16:29,240 --> 00:16:32,640
in a cup to a cup when I was like
in seventh grade overnight.

309
00:16:33,240 --> 00:16:38,480
Wow. You know, and I grew up always
with with large, you know, not yeah.

310
00:16:38,640 --> 00:16:43,560
Larger breasts, but not like giant
breasts, but like large breast, you know.

311
00:16:43,560 --> 00:16:46,760
And by the time I got to 41,
they they had sagged.

312
00:16:46,800 --> 00:16:47,880
I never nursed a child.

313
00:16:47,880 --> 00:16:52,120
So it wasn't super dramatic, but
I wanted to kind of get my groove back on

314
00:16:53,440 --> 00:16:55,520
one of the things
that was interesting to me.

315
00:16:55,520 --> 00:16:59,760
So I went to one of the top breast
surgeons really in the world.

316
00:17:00,600 --> 00:17:01,640
He recommended me.

317
00:17:01,640 --> 00:17:05,840
So he recommended the Victoria's
Secret sports bra.

318
00:17:06,760 --> 00:17:08,360
That is the knock out the.

319
00:17:08,360 --> 00:17:12,960
Knockout bra, knock out maximum support
that has the bra inside.

320
00:17:12,960 --> 00:17:13,400
And then

321
00:17:14,400 --> 00:17:14,880
it's so funny.

322
00:17:14,880 --> 00:17:16,600
I wear it every day now.

323
00:17:16,600 --> 00:17:19,560
All the time, mostly
because I work from home.

324
00:17:19,560 --> 00:17:22,440
Of course I wear like other bras
as I'm going out somewhere.

325
00:17:23,400 --> 00:17:27,560
But it's funny, he actually that was like
he's like, that is the best thing.

326
00:17:27,560 --> 00:17:29,720
And, and when I was recovering

327
00:17:29,720 --> 00:17:32,160
from surgery, he's like,
this is going to be great for you.

328
00:17:32,760 --> 00:17:34,800
So if anybody's using a little bit
of compression.

329
00:17:35,160 --> 00:17:37,680
Compression and. More.

330
00:17:37,680 --> 00:17:38,560
But here's another thing.

331
00:17:38,560 --> 00:17:39,800
If you're thinking about we've talked

332
00:17:39,800 --> 00:17:43,280
about breast implants
before and breast revision surgery.

333
00:17:44,000 --> 00:17:46,320
One thing that I was surprised,
so I thought, okay, I'm

334
00:17:46,320 --> 00:17:47,160
going to have my breast.

335
00:17:47,160 --> 00:17:50,560
Leslie put in a small implant
to keep the size and volume.

336
00:17:52,280 --> 00:17:54,560
I thought,
Oh my God, my life is going to be changed

337
00:17:54,560 --> 00:17:57,760
because I, I'm going to be able to never
I don't have to wear a bra anymore.

338
00:17:58,680 --> 00:18:01,040
Big, big misconception.

339
00:18:01,320 --> 00:18:04,800
My doctor was like,
I want you in a bra 23 out of 24 hours

340
00:18:04,800 --> 00:18:08,040
a day, because otherwise
we're just going to get right back.

341
00:18:08,400 --> 00:18:10,040
Yeah so. Where they were.

342
00:18:10,040 --> 00:18:14,880
I implants do
sag normal breast tissue sags

343
00:18:14,880 --> 00:18:19,040
it's skin it's ligaments
every everybody will sag.

344
00:18:19,040 --> 00:18:22,040
Genetics are a huge, huge part
of all this.

345
00:18:22,720 --> 00:18:27,520
I have a similar story to you
in that I had a breast reconstruction.

346
00:18:27,520 --> 00:18:29,640
I've actually had to breast surgeries.

347
00:18:29,640 --> 00:18:33,480
I had a lift on one breast
because I developed as a teenager with

348
00:18:33,480 --> 00:18:38,240
something called tubular breast deformity,
which really sucks.

349
00:18:38,240 --> 00:18:39,640
Yeah, really.

350
00:18:39,640 --> 00:18:41,440
Like so dramatic.

351
00:18:41,440 --> 00:18:45,720
I had a really severe case of it
and I was like, What is this?

352
00:18:45,720 --> 00:18:48,120
I grew up in a small town in upstate
New York.

353
00:18:48,120 --> 00:18:51,240
Like,
we didn't have even like stores near.

354
00:18:51,240 --> 00:18:54,480
I mean, it was like
my mom owned the local clothing store.

355
00:18:54,920 --> 00:18:55,840
You know, and I.

356
00:18:55,840 --> 00:18:57,760
Was like, I know there was like.

357
00:18:57,760 --> 00:19:00,840
There was no we didn't have like
a Wal-Mart, I don't think at that time.

358
00:19:00,840 --> 00:19:04,000
And I, I was like, what can I do?

359
00:19:04,000 --> 00:19:08,880
So I just hit it
and like, was shameful, ashamed of myself

360
00:19:09,120 --> 00:19:12,880
for being looking this way
until I graduated college.

361
00:19:12,880 --> 00:19:16,880
And I got my first job at an NBC affiliate
and I realized

362
00:19:16,880 --> 00:19:19,080
I could have surgery and fix it.

363
00:19:19,080 --> 00:19:22,920
And I financed the surgery
and I went to my parents

364
00:19:22,960 --> 00:19:26,280
and my parents were like,
wow, we had no idea because I would wear

365
00:19:26,520 --> 00:19:30,000
Victoria's Secret miracle bras
and I would take out the padding

366
00:19:30,000 --> 00:19:32,720
on the one side
and leave the padding on the other side.

367
00:19:32,880 --> 00:19:35,200
And undershirts,
I would kind of look normal

368
00:19:35,400 --> 00:19:37,920
and I would also wear
that bathing suit in the summer.

369
00:19:37,920 --> 00:19:39,720
The miracle bra bathing suit
did the same thing,

370
00:19:39,720 --> 00:19:44,160
so people didn't really know,
like they weren't studying

371
00:19:44,160 --> 00:19:47,840
my breasts to know like, oh my gosh,
they look so different from each other.

372
00:19:48,080 --> 00:19:51,640
I had like over a cup size
difference between the two. Wow.

373
00:19:51,800 --> 00:19:55,040
Plus one was tubular
and one was like a normal shape but saggy.

374
00:19:55,040 --> 00:19:59,040
So it was pretty bad to be like 14, 15,
16 years old

375
00:19:59,040 --> 00:20:01,640
and looking down at yourself
or looking at yourself in the mirror

376
00:20:01,640 --> 00:20:03,840
and being like,
Oh my God, why do I look this way?

377
00:20:03,840 --> 00:20:04,800
You know?

378
00:20:04,800 --> 00:20:07,960
And all the other girls, like,
I would look around in the locker room

379
00:20:07,960 --> 00:20:11,080
after gym class and the girls,
these like round perky boobs.

380
00:20:11,080 --> 00:20:13,360
And I'm like,
What the hell's the matter with me?

381
00:20:13,360 --> 00:20:15,880
Like, I'm a weirdo, you know?

382
00:20:15,880 --> 00:20:19,840
So I ended up opting for
surgery is not for everyone. But

383
00:20:20,840 --> 00:20:23,400
yes, to your point about the fact that
even if you've

384
00:20:23,400 --> 00:20:26,160
had breast surgery and you have implants
or that sort of thing,

385
00:20:26,920 --> 00:20:30,960
you definitely need a well-fitting
supportive bra.

386
00:20:31,960 --> 00:20:36,520
There's been studies out of the University
of Portsmouth in England,

387
00:20:36,520 --> 00:20:40,680
which kind of has been the forefront
front for the studies on this stuff.

388
00:20:41,000 --> 00:20:43,120
And they put women on a treadmill.

389
00:20:43,120 --> 00:20:46,720
So even if you're just walking around
like you're running errands

390
00:20:46,720 --> 00:20:50,240
or dropping the kids off at school,
like you're just walking on a treadmill,

391
00:20:50,520 --> 00:20:52,640
you're not running nothing high impact.

392
00:20:52,640 --> 00:20:55,640
You're they found that your breasts
still move up and down

393
00:20:55,640 --> 00:20:58,720
a significant amount
when not supported by a bra.

394
00:20:58,720 --> 00:21:03,600
And even if you're in a cup, they moved up
and down the length of a paper clip.

395
00:21:04,160 --> 00:21:07,680
So even if you think, oh, I'm so small,
I don't like remember way back

396
00:21:07,680 --> 00:21:11,120
when Katie Holmes running
the New York City Marathon with no bra

397
00:21:11,120 --> 00:21:13,440
and it was like a big story,
you know, they were like, oh,

398
00:21:13,440 --> 00:21:15,560
my God, she's very small statured.

399
00:21:15,560 --> 00:21:17,880
And she probably didn't
feel like she needed it.

400
00:21:17,880 --> 00:21:19,240
But there are a lot of studies.

401
00:21:19,240 --> 00:21:25,720
So if you are concerned about sagging
and esthetics and even like to me

402
00:21:25,720 --> 00:21:30,360
that can cause pain as well over time,
I really believe that.

403
00:21:31,200 --> 00:21:34,840
So that's like an interesting question
thing that people always ask me about.

404
00:21:34,840 --> 00:21:36,680
They're like, Oh, do you need a bra?

405
00:21:36,680 --> 00:21:40,760
Especially there's been a lot of debate
about whether or not sagging can happen

406
00:21:40,760 --> 00:21:41,880
when you're sleeping.

407
00:21:41,880 --> 00:21:43,160
So there's this whole thing

408
00:21:43,160 --> 00:21:46,560
like movement of women
who swear by sleeping in their bra.

409
00:21:46,760 --> 00:21:48,640
And then. There's my. Brother.

410
00:21:48,640 --> 00:21:49,400
Me too.

411
00:21:49,400 --> 00:21:51,800
Every single night I sleep all night.

412
00:21:51,800 --> 00:21:53,200
Now I never get more.

413
00:21:53,200 --> 00:21:56,040
Comfortable,
though I never will in my opinion.

414
00:21:56,760 --> 00:21:57,640
I never did.

415
00:21:57,640 --> 00:21:58,160
I never did.

416
00:21:58,160 --> 00:22:00,120
Prior to that, I wore bras every day.

417
00:22:00,120 --> 00:22:01,480
I had to.

418
00:22:01,480 --> 00:22:02,280
Yeah, but.

419
00:22:02,280 --> 00:22:05,160
But now I sleep in a bra
and but I sleep in, like,

420
00:22:05,840 --> 00:22:08,520
you know, like like like
it could be like a like a lace camisole.

421
00:22:08,520 --> 00:22:09,480
It's not. It's not.

422
00:22:09,480 --> 00:22:11,880
Yeah, but I'm telling you,
everybody out every day.

423
00:22:11,880 --> 00:22:12,560
I'm in that

424
00:22:13,760 --> 00:22:14,560
that knock out

425
00:22:14,560 --> 00:22:17,560
bra running my errands
at the grocery store,

426
00:22:17,880 --> 00:22:21,000
on meetings with Zoom
when I don't have to be on clothes.

427
00:22:21,000 --> 00:22:22,560
That's what I'm doing, right?

428
00:22:22,560 --> 00:22:22,920
Yeah.

429
00:22:22,920 --> 00:22:27,120
You know, I'd like to put off having
another surgery for as long as I can.

430
00:22:27,200 --> 00:22:28,200
It's not fun.

431
00:22:28,200 --> 00:22:29,800
Yeah, no, they aren't fun.

432
00:22:29,800 --> 00:22:32,720
And I've also been kind of exploring

433
00:22:33,760 --> 00:22:37,120
with a lot of women
recently on Facebook boards

434
00:22:37,120 --> 00:22:40,760
and just other friends of mine
who actually, I don't know, there

435
00:22:40,760 --> 00:22:43,760
ended up being like three or four people
at one time that I knew that

436
00:22:44,520 --> 00:22:49,320
felt that they had breast implant illness
and opted to get those out.

437
00:22:49,920 --> 00:22:52,640
My implants are about 20 years old
at this point,

438
00:22:52,640 --> 00:22:55,280
are older than that and also silicone.

439
00:22:55,680 --> 00:22:59,400
So I don't have any symptoms personally
and I'm not

440
00:22:59,400 --> 00:23:01,560
I have no plans right now
to get mine removed.

441
00:23:01,560 --> 00:23:03,760
But that's been a whole big thing, too.

442
00:23:04,080 --> 00:23:04,920
You have this whole

443
00:23:06,200 --> 00:23:07,760
sector of women coming out

444
00:23:07,760 --> 00:23:11,040
who are asking about how to

445
00:23:11,600 --> 00:23:15,720
what do they do now for bras going
back to their smaller natural breasts

446
00:23:15,720 --> 00:23:18,720
when they've had these implants
for like so long.

447
00:23:18,920 --> 00:23:19,560
Right.

448
00:23:19,920 --> 00:23:21,360
Because they're opting to take them out

449
00:23:21,360 --> 00:23:24,480
and get a lift or whatever
and just have natural breasts.

450
00:23:24,880 --> 00:23:28,840
So you have all kinds of like things
going on right now

451
00:23:29,520 --> 00:23:32,080
in that in that world,
which is interesting.

452
00:23:32,800 --> 00:23:33,640
I don't know.

453
00:23:33,640 --> 00:23:38,640
You know, that's something
that hasn't been researched enough yet,

454
00:23:39,360 --> 00:23:42,240
whether your implants really can make you
sick.

455
00:23:42,240 --> 00:23:45,800
And again, I don't have any
personal experience with that and that,

456
00:23:46,040 --> 00:23:47,880
you know, I've had mine in a long time.

457
00:23:47,880 --> 00:23:53,040
So but there are there are
there is some talk of that lately.

458
00:23:53,280 --> 00:23:53,560
Yeah.

459
00:23:53,560 --> 00:23:55,640
We've seen a lot of we've done a lot of,

460
00:23:55,640 --> 00:23:58,200
you know, talk about breasts
on this podcast.

461
00:23:58,200 --> 00:24:01,520
And as you've heard before,
you know, make sure no matter what,

462
00:24:01,560 --> 00:24:05,960
if you're considering any breast surgery,
whether it's a reduction,

463
00:24:05,960 --> 00:24:11,160
whether it is implants, do you have a talk
with your physician that you ask about?

464
00:24:11,160 --> 00:24:13,320
All the side effects, all the rest? Yes.

465
00:24:13,680 --> 00:24:16,520
Ask about the recovery,
everything possible.

466
00:24:17,440 --> 00:24:20,440
You know, that's what you got to do.

467
00:24:20,680 --> 00:24:22,360
I do want to segment really quickly

468
00:24:22,360 --> 00:24:25,200
because I want to talk about,
first of all, the bra book.

469
00:24:25,400 --> 00:24:29,680
You know, there is so much going on,
but this is such a great book.

470
00:24:29,680 --> 00:24:32,720
I love that you've covered everything
from the history, which you call it

471
00:24:32,760 --> 00:24:35,760
the herstory of bras all the way

472
00:24:36,280 --> 00:24:40,320
up to fit tips
fitting for your body shape.

473
00:24:40,320 --> 00:24:42,600
Fitting for your breast shape, right.

474
00:24:42,600 --> 00:24:46,400
Whether it's your drop, more volume up
top, more volume on the bottom, too.

475
00:24:46,400 --> 00:24:47,520
Also talking like

476
00:24:47,520 --> 00:24:51,760
you know how to address puberty
and wearing a bra with your teenagers.

477
00:24:52,320 --> 00:24:52,640
Yeah.

478
00:24:52,640 --> 00:24:55,640
So if you want to look in

479
00:24:55,640 --> 00:25:00,600
and if you are looking for everything
that you could possibly know, I love this.

480
00:25:00,600 --> 00:25:01,640
The bra book.

481
00:25:01,640 --> 00:25:04,400
It also talks about swimwear,
which is really great.

482
00:25:04,680 --> 00:25:05,880
It's been updated.

483
00:25:05,880 --> 00:25:08,000
So that's actually the second printing

484
00:25:09,120 --> 00:25:11,360
which came out in 2017.

485
00:25:11,760 --> 00:25:13,560
So it has been updated.

486
00:25:13,560 --> 00:25:17,440
I actually did go back and revise
some things from the first edition

487
00:25:17,440 --> 00:25:22,200
that I learned over time I felt
differently about, which was interesting.

488
00:25:22,200 --> 00:25:24,200
One of those things being fitness.

489
00:25:24,200 --> 00:25:25,760
I used to feel really strongly

490
00:25:25,760 --> 00:25:29,200
that you couldn't do anything
to boost your bust with fitness.

491
00:25:29,400 --> 00:25:32,080
And then I became really into weight
training.

492
00:25:32,080 --> 00:25:34,920
I had basically a near-death experience.

493
00:25:34,920 --> 00:25:37,440
I had a blood clot in my lung

494
00:25:37,440 --> 00:25:42,040
right before, right before I was writing
the second edition and learned

495
00:25:42,040 --> 00:25:46,360
that I had this genetic predisposition
to clots that I never knew I had.

496
00:25:46,560 --> 00:25:48,520
So which is scary.

497
00:25:48,520 --> 00:25:52,200
So after that,
I decided to really take care of myself.

498
00:25:52,200 --> 00:25:53,280
And I got really into fitness

499
00:25:53,280 --> 00:25:57,120
and into weight training and I actually
noticed a difference in my breasts.

500
00:25:57,360 --> 00:26:00,800
I felt like they looked perkier,
so I was like, You know what?

501
00:26:01,120 --> 00:26:05,120
So I went back and I revised that section
of different kind of chest exercises

502
00:26:05,120 --> 00:26:06,600
that you can do to boost the buzz.

503
00:26:06,600 --> 00:26:09,880
And that I added swimwear and shapewear
because I felt like,

504
00:26:10,320 --> 00:26:13,760
you know, these are parts of intimate
apparel that in the past few years,

505
00:26:13,760 --> 00:26:17,160
since the first edition came out
that are really kind of important

506
00:26:17,160 --> 00:26:20,040
now, I don't need a big shapewear.

507
00:26:20,160 --> 00:26:24,520
Maybe Spanx had come out in 2009
when the first edition came out.

508
00:26:24,520 --> 00:26:26,200
But right.

509
00:26:26,200 --> 00:26:26,640
Right.

510
00:26:26,640 --> 00:26:29,040
So it was like
you have so much more available to you.

511
00:26:29,040 --> 00:26:32,400
So I said to my publisher was like,
It's time for a second edition.

512
00:26:32,400 --> 00:26:35,200
And I said, Oh, I like
we have to add all this stuff.

513
00:26:35,640 --> 00:26:38,920
So I kind of took out
my own personal story, which I had shared

514
00:26:38,920 --> 00:26:42,200
more in the first edition, which I felt
everybody kind of already knows that.

515
00:26:42,200 --> 00:26:46,640
Now, if you followed me all,
you already know my journey.

516
00:26:46,800 --> 00:26:49,640
And now it's more about you
and less about me, you know?

517
00:26:49,680 --> 00:26:54,600
So I was like, What more can I bring to
you and bring you this kind of Bible?

518
00:26:54,920 --> 00:26:58,040
And it is a nice kind of like coffee table
type book.

519
00:26:58,040 --> 00:27:00,080
Yeah, it's
definitely a conversation piece.

520
00:27:00,840 --> 00:27:02,040
You know, and great lesson.

521
00:27:02,040 --> 00:27:04,440
Also great for, you know,
what's really cute.

522
00:27:04,480 --> 00:27:08,920
My girlfriend sent me a gift
when I got my my new my new ladies.

523
00:27:09,720 --> 00:27:12,920
So, like, you know, I don't know if, you
know, somebody is getting breast surgery.

524
00:27:12,920 --> 00:27:15,240
That's kind of a nice thing to have
because they're going to need.

525
00:27:15,240 --> 00:27:16,080
That gift card.

526
00:27:16,080 --> 00:27:20,120
How to refit it before we let you go,
because we are running out of time here.

527
00:27:20,640 --> 00:27:22,120
Let's talk about the gym bras.

528
00:27:22,120 --> 00:27:24,680
You know, we mentioned yes,
we know that this is a line for QVC.

529
00:27:24,680 --> 00:27:29,320
But what was the what was the thought
behind putting a gem in the bra?

530
00:27:30,360 --> 00:27:31,800
So a lot of women

531
00:27:31,800 --> 00:27:35,720
wear crystals in their bras,
whether, you know, it's happening or not.

532
00:27:35,720 --> 00:27:37,800
It's a big, big thing nowadays.

533
00:27:37,800 --> 00:27:41,160
And it's funny because I got into Tik-Tok
when I was launching the bra

534
00:27:41,160 --> 00:27:45,560
and I learned that the community,
especially, they are so into crystals

535
00:27:45,840 --> 00:27:48,880
and women have been putting crystals
in their bras for,

536
00:27:48,880 --> 00:27:52,560
I don't know, however long, forever
basically.

537
00:27:53,160 --> 00:27:57,000
And each crystal kind of brings with it
different sort of power.

538
00:27:57,000 --> 00:27:59,880
And it's not something new like crystals.

539
00:28:00,200 --> 00:28:01,800
Jerusalem was built in crystals.

540
00:28:01,800 --> 00:28:05,160
That's how far back we've been talking
about the power of crystals.

541
00:28:05,400 --> 00:28:09,960
So I thought this would be really neat
if I can embed a crystal in a bra.

542
00:28:09,960 --> 00:28:13,280
It's a patented design where it's affixed
to the center of the bra,

543
00:28:13,480 --> 00:28:15,000
so you never have to worry about it.

544
00:28:15,000 --> 00:28:19,200
You never feel it doesn't fall out,
but it's the first thing that you put on

545
00:28:19,440 --> 00:28:20,160
during the day,

546
00:28:20,160 --> 00:28:24,200
like you mentioned earlier,
and you know that that's there with you.

547
00:28:24,280 --> 00:28:28,080
So it's already you're feeling better
when you put it on because it's

548
00:28:28,080 --> 00:28:29,760
bringing you that kind of feeling.

549
00:28:29,760 --> 00:28:32,880
So whichever crystal
it is, it's evoking that sort of thing.

550
00:28:32,880 --> 00:28:36,440
Like the amethyst really inspires
confidence and courage.

551
00:28:36,440 --> 00:28:40,600
And that was in my attractive best bra,
which was the black gem bra.

552
00:28:40,880 --> 00:28:45,240
So you could feel that right away
by just putting this on.

553
00:28:45,240 --> 00:28:48,480
It's like, again, back to self-care,
what I talked about in the beginning.

554
00:28:48,720 --> 00:28:51,840
Here's your tiny, teeny, tiny
little act of self care that if you have

555
00:28:51,840 --> 00:28:56,240
no time in your day, you already did
something, you're already set.

556
00:28:56,240 --> 00:28:56,880
I love that.

557
00:28:56,880 --> 00:29:00,040
Hey, Neal, if people want to know

558
00:29:00,040 --> 00:29:03,720
more about the book or purchase the bra,
where should they go?

559
00:29:04,440 --> 00:29:07,200
Okay, so my website is Ginny

560
00:29:07,200 --> 00:29:10,280
Luciano Ecom,
which kind of links to everything.

561
00:29:10,280 --> 00:29:11,760
And that's also a forum.

562
00:29:11,760 --> 00:29:14,800
If you don't follow social media
or you're not into social media,

563
00:29:14,800 --> 00:29:15,960
you can find me there, obviously.

564
00:29:15,960 --> 00:29:17,880
But that's a forum
that you can write into me.

565
00:29:17,880 --> 00:29:19,920
You can ask me questions.

566
00:29:19,920 --> 00:29:21,600
The gem bra, gembra.com

567
00:29:21,600 --> 00:29:25,440
is the place to buy

568
00:29:25,680 --> 00:29:28,680
the remainder
of what is left from gem bras.

569
00:29:28,680 --> 00:29:29,880
But they don't have much left.

570
00:29:29,880 --> 00:29:33,920
I don't have a ton of sizes, but it is
offered in small to three x which is cool.

571
00:29:34,680 --> 00:29:36,600
So accommodating a lot of different sizes.

572
00:29:36,600 --> 00:29:40,440
And the book is Amazon, Barnes and Noble.

573
00:29:40,640 --> 00:29:42,840
Really any place that you buy books.

574
00:29:42,840 --> 00:29:44,080
I love that.

575
00:29:44,080 --> 00:29:44,680
And don't forget,

576
00:29:44,680 --> 00:29:45,760
you know, if you want to

577
00:29:45,760 --> 00:29:49,040
do a personal fitting with Jene,
you can also reach out to her on

578
00:29:49,040 --> 00:29:51,760
her website
would reach. Out to me. Really great.

579
00:29:51,760 --> 00:29:55,280
And because she's worked with so many,
you can kind of guide us, you know, if

580
00:29:56,280 --> 00:29:57,320
I'm also going to be introduced

581
00:29:57,320 --> 00:30:00,520
as just a new boss, I want to thank you
so much for being with us today

582
00:30:00,520 --> 00:30:01,840
Jene. Thanks for having me.

583
00:30:01,840 --> 00:30:03,960
Thanks so much for having me. It's fun
talking with you.

584
00:30:04,280 --> 00:30:05,520
It's so great talking with you.

585
00:30:05,520 --> 00:30:08,200
And of course,
if you at home have any questions

586
00:30:08,200 --> 00:30:10,760
you want to pass along to Jene,
I'm always happy to do that.

587
00:30:10,760 --> 00:30:13,440
You can email us at Hello at Art
Beauty podcast dot com.

588
00:30:13,440 --> 00:30:17,640
You can find us on Facebook, Instagram
and YouTube at Art Beauty podcast.

589
00:30:17,640 --> 00:30:20,720
And as always, we will see
you next Tuesday, hopefully in a

590
00:30:20,760 --> 00:30:31,480
better fitting bra by, right?
