1 00:00:00,480 --> 00:00:01,800 This is the Art Beauty 2 00:00:01,800 --> 00:00:04,680 podcast, where we are always reaching for truth in beauty. 3 00:00:04,680 --> 00:00:07,200 Remember, the brands and the people on here are not paying to be here. 4 00:00:07,200 --> 00:00:10,200 So we get to ask them the questions we know you want answered 5 00:00:10,280 --> 00:00:14,480 because you deserve to be informed so you can make the best choice for yourself. 6 00:00:14,560 --> 00:00:18,160 With that said, I'm Amber, and today my fabulous co-host 7 00:00:18,160 --> 00:00:22,120 is Alicia Grande, the founder of Grande Cosmetics. 8 00:00:22,200 --> 00:00:24,040 Probably what you have here. 9 00:00:24,040 --> 00:00:27,280 Grande Lash, M.D, one of the best selling products. 10 00:00:27,360 --> 00:00:29,440 And we're also going to be talking 11 00:00:29,440 --> 00:00:33,480 a little bit about and this is why I love this podcast. 12 00:00:33,560 --> 00:00:37,200 We're going to be talking about the recent class action lawsuit that ... 13 00:00:37,200 --> 00:00:38,480 Grande Cosmetic face. 14 00:00:38,480 --> 00:00:41,720 I love that Alicia was brave enough to come on here. 15 00:00:41,800 --> 00:00:42,120 In full 16 00:00:42,120 --> 00:00:45,120 disclosure, I know her professionally. 17 00:00:45,160 --> 00:00:47,120 When we started at NewBeauty 18 00:00:47,120 --> 00:00:50,000 and since have grown a very personal friendship with you, 19 00:00:50,000 --> 00:00:52,680 I respect you as a woman, as a brand founder. 20 00:00:52,680 --> 00:00:55,920 You do so much for the industry and for people. 21 00:00:56,000 --> 00:00:59,680 And when this happened and you called, I have to just give you props 22 00:00:59,680 --> 00:01:01,000 because it was like, Hey, Alicia, 23 00:01:01,000 --> 00:01:05,080 The reason I started this podcast was because it is unsponsored. 24 00:01:05,160 --> 00:01:09,480 So we can have these kind of tough conversations sometimes. 25 00:01:09,560 --> 00:01:10,560 Do you want to come on in? 26 00:01:10,560 --> 00:01:13,760 And to your credit, you were like, Yeah, I do. 27 00:01:13,840 --> 00:01:16,440 So with that said, Welcome, 28 00:01:16,440 --> 00:01:20,400 and I just respect you to the Nth Degree. 29 00:01:20,440 --> 00:01:21,960 Welcome to the show. 30 00:01:21,960 --> 00:01:26,760 Amber It's my pleasure to be here and thank you so much for having me on. 31 00:01:26,840 --> 00:01:31,760 And yes, yes, and you know, talking about 32 00:01:31,840 --> 00:01:34,920 lawsuits is not my favorite subject. 33 00:01:34,920 --> 00:01:39,040 So but I want everyone to understand 34 00:01:39,120 --> 00:01:41,920 and understand me 35 00:01:41,920 --> 00:01:44,920 and the company and what it's all about 36 00:01:45,160 --> 00:01:50,200 so they can feel safe about using garnish and which is so important to me. Yes. 37 00:01:50,200 --> 00:01:53,400 I mean, I've used GrandeLASH-MD., and I have to say, 38 00:01:53,400 --> 00:01:56,720 so this has been on the market now for over sixteen years. 39 00:01:56,720 --> 00:01:58,680 This is your first product. 40 00:01:58,680 --> 00:02:05,360 You’ve sold 10 million bottles of this too. 41 00:02:05,440 --> 00:02:07,200 It is so impressive. 42 00:02:07,200 --> 00:02:11,160 What is it about this that you are so proud of? 43 00:02:11,240 --> 00:02:13,880 Well, you know, over 16 years ago, 44 00:02:13,880 --> 00:02:18,400 I started Grande Cosmetics with my first product GrandeLASH-MD.. 45 00:02:18,400 --> 00:02:23,440 And what I am so proud about it is, is that 46 00:02:23,520 --> 00:02:27,960 it is a product that has over 11 safety studies. 47 00:02:27,960 --> 00:02:31,640 But the biggest thing, Amber, is that 48 00:02:31,640 --> 00:02:34,840 it works and it delivers results. 49 00:02:34,920 --> 00:02:40,080 And the people that use it, my God, they feel so confident. 50 00:02:40,160 --> 00:02:42,480 They I hear the stories all the time. 51 00:02:42,480 --> 00:02:45,480 Like when I first started the company, 52 00:02:45,480 --> 00:02:50,480 I used to answer the phone and hear women telling me, even in their nineties, 53 00:02:50,480 --> 00:02:55,600 their transformations, and, you know, 16 years later it doesn't get old. 54 00:02:55,600 --> 00:02:59,360 So that is my biggest accomplishment. 55 00:02:59,360 --> 00:03:04,200 It's not about the money because I'll be honest, Amber, I came from nothing. 56 00:03:04,280 --> 00:03:07,120 I had one doll and one pair 57 00:03:07,120 --> 00:03:10,120 sneakers growing up from a divorced household. 58 00:03:10,200 --> 00:03:13,800 I took my life savings because I knew that 59 00:03:13,800 --> 00:03:17,840 I found a product back in 2006 okay, 60 00:03:17,920 --> 00:03:20,920 that claimed it would enhance your eyelashes. 61 00:03:21,080 --> 00:03:25,560 So I tried it on myself and my postpartum 62 00:03:25,560 --> 00:03:30,120 lashes that were like minuscule from after having two boys. 63 00:03:30,200 --> 00:03:31,880 I used this product that the 64 00:03:31,880 --> 00:03:36,200 scientists made and it completely changed my lashes. 65 00:03:36,200 --> 00:03:40,000 It was a game changer, and I knew with the last name 66 00:03:40,000 --> 00:03:43,000 Grande this was like 67 00:03:43,200 --> 00:03:45,160 this was it. It was meant to be. 68 00:03:45,160 --> 00:03:46,040 It was meant to be. 69 00:03:46,040 --> 00:03:51,280 So yeah, my the proudest the proudest moment is just hearing 70 00:03:51,360 --> 00:03:57,200 the stories from the women and the men and the grandmas and the mothers and 71 00:03:57,200 --> 00:04:00,960 and even young people now. 72 00:04:01,040 --> 00:04:01,800 Yeah. 73 00:04:01,800 --> 00:04:05,520 Who just need that confidence boost and, 74 00:04:05,520 --> 00:04:09,560 and GrandeLASH-MD is giving it, I mean yeah. 75 00:04:09,640 --> 00:04:14,120 I mean you know, so when and I like to keep it real here with everybody right. 76 00:04:14,120 --> 00:04:14,400 Yeah. 77 00:04:14,400 --> 00:04:17,280 You called me and you were like, hey Amber, your in jurnalism. 78 00:04:17,280 --> 00:04:20,800 Like, have you heard we've got this class action lawsuit going on? 79 00:04:20,800 --> 00:04:23,920 And I was like, of course I going to my little Google and all that came up. 80 00:04:23,920 --> 00:04:25,240 And I remember I was on the phone. 81 00:04:25,240 --> 00:04:28,760 I'm like, All I'm saying is pages of pages of YouTube 82 00:04:28,840 --> 00:04:32,440 videos and reviews of people who are like, Look at my before, look at my after. 83 00:04:32,440 --> 00:04:34,320 This is so incredible. 84 00:04:34,320 --> 00:04:38,200 I actually hadn't heard anything about this. 85 00:04:38,280 --> 00:04:41,480 But, you know, with doing a little bit more research, you know, and for people 86 00:04:41,480 --> 00:04:42,160 who might know, 87 00:04:42,160 --> 00:04:46,080 like lawsuits in the beauty industry tend to be more common, actually, in any 88 00:04:46,080 --> 00:04:48,480 industry now 89 00:04:48,560 --> 00:04:51,560 they're getting to be a little bit more commonplace. 90 00:04:51,720 --> 00:04:55,000 But I know that sometimes when you see this movie with a brand 91 00:04:55,000 --> 00:04:58,480 that you've loved and supported, it can be a little bit shocking. 92 00:04:58,560 --> 00:04:59,920 Can you tell us a little bit 93 00:04:59,920 --> 00:05:03,960 about what the settlement was about, what the outcome was about? 94 00:05:04,040 --> 00:05:06,200 Can you give us a little insight there? Yeah, Yeah. 95 00:05:06,200 --> 00:05:10,840 So we actually just settled the class action lawsuit 96 00:05:10,840 --> 00:05:13,880 and it really at the end of the day, 97 00:05:13,920 --> 00:05:17,480 it's it's the product is the same. 98 00:05:17,480 --> 00:05:18,840 It remains the same. 99 00:05:18,840 --> 00:05:21,000 No changes in the ingredients. 100 00:05:21,000 --> 00:05:23,560 It was about marketing practices. 101 00:05:23,560 --> 00:05:24,480 Okay. 102 00:05:24,480 --> 00:05:27,960 So the the plaintiff 103 00:05:27,960 --> 00:05:32,040 basically said that we did not disclose 104 00:05:32,120 --> 00:05:35,440 our ingredient, one of our ingredients that's in our proprietary 105 00:05:35,440 --> 00:05:39,200 blend Isopropyl Cloprostenate which I know is a tongue twister. 106 00:05:39,360 --> 00:05:43,400 And I'm going to get into more about what that ingredient is 107 00:05:43,400 --> 00:05:48,560 and why it is a superstar in GrandeLASH-MD and why you want it in your lash serum. 108 00:05:48,560 --> 00:05:54,600 But so what it was about is that she felt that it wasn't disclosed well enough. 109 00:05:54,680 --> 00:05:55,800 Okay. 110 00:05:55,800 --> 00:06:00,320 And then the lawyers took that and was able 111 00:06:00,320 --> 00:06:07,440 to create a class action lawsuit and quite honestly, 112 00:06:07,520 --> 00:06:11,280 I am now changing my directions. 113 00:06:11,280 --> 00:06:14,800 I'm updating it, making it more 114 00:06:14,880 --> 00:06:15,960 even. 115 00:06:15,960 --> 00:06:18,360 I thought they were good before, but now they're going to 116 00:06:18,360 --> 00:06:21,920 be even more intricate because I'll tell you the truth, Amber, 117 00:06:22,120 --> 00:06:27,000 there's a lot of people that don't use GrandeLASH-MD correctly. 118 00:06:27,080 --> 00:06:31,960 And you know, maybe I lost sight of that when I was growing so much, you know? 119 00:06:32,040 --> 00:06:36,600 So I'm happy to to update those things. 120 00:06:36,600 --> 00:06:40,280 And we are also going to disclose 121 00:06:40,360 --> 00:06:43,760 Isopropyl Cloprostenate is a prostaglandin analog 122 00:06:43,800 --> 00:06:47,360 we could get more in-depth about what what that is. 123 00:06:47,440 --> 00:06:53,040 So those are the only changes that are going to happen. 124 00:06:53,120 --> 00:06:55,280 So again, it's just marketing changes. 125 00:06:55,280 --> 00:06:59,200 The formula is going to remain the same. 126 00:06:59,280 --> 00:07:02,600 And and you know, you might be thinking if you're listening like, 127 00:07:02,600 --> 00:07:04,320 well, why did she settle? Right? 128 00:07:04,320 --> 00:07:08,960 You know, Well, I'll tell you what, Amber, lawsuits 129 00:07:08,960 --> 00:07:13,920 could drag out and stop you from doing what you love. 130 00:07:13,920 --> 00:07:17,280 And I love making products truly that 131 00:07:17,400 --> 00:07:21,120 enhance women and men, their features. 132 00:07:21,120 --> 00:07:22,880 They feel good about themselves 133 00:07:22,880 --> 00:07:26,720 and I've been doing this for 16 years and it doesn't get old. 134 00:07:26,720 --> 00:07:29,720 And I didn't want to be dragged down by a lawsuit. 135 00:07:29,720 --> 00:07:31,400 That's the God's honest truth. 136 00:07:31,400 --> 00:07:33,840 It's, you know, that's what it is. 137 00:07:33,920 --> 00:07:35,040 Well, I have to tell you, I think it's 138 00:07:35,040 --> 00:07:38,240 so commendable that you're coming out here getting ahead of this. 139 00:07:38,240 --> 00:07:42,360 I'm also sure with 10 million bottles sold, 140 00:07:42,440 --> 00:07:45,840 there's a lot of women and men out there right now who are like, thank God 141 00:07:45,840 --> 00:07:51,360 she's not changing the formula because, yes, it does work on the directions. 142 00:07:51,440 --> 00:07:52,800 I myself am terrible. 143 00:07:52,800 --> 00:07:55,320 I will open something, start to use it. 144 00:07:55,320 --> 00:07:56,880 In fact, I had a mask that was delivered. 145 00:07:56,880 --> 00:07:58,760 It's an electromagnetic therapy. 146 00:07:58,760 --> 00:08:00,240 You have to put water on your face. 147 00:08:00,240 --> 00:08:02,800 And I was strapping it on and my husband's like, Did you read the directions? 148 00:08:02,800 --> 00:08:05,520 And I'm like, No, He's like, Amber electric and water on your face. 149 00:08:05,520 --> 00:08:10,240 And I was like, so I get it. You know, 150 00:08:10,320 --> 00:08:11,880 I'm not making excuses, but 151 00:08:11,880 --> 00:08:17,000 if you don't read the directions for something that is 152 00:08:17,080 --> 00:08:18,920 can be detrimental. 153 00:08:18,920 --> 00:08:19,520 And you know. 154 00:08:19,520 --> 00:08:22,760 Amber funny story, but I'll tell you the truth, I always say to my husband, 155 00:08:22,760 --> 00:08:26,800 that's why I keep you around, because I can't put things together. 156 00:08:26,800 --> 00:08:29,400 I'm not good at reading directions. 157 00:08:29,400 --> 00:08:31,360 So I get it. 158 00:08:31,360 --> 00:08:36,720 You know where we're always rushing through things that we think we know. 159 00:08:36,800 --> 00:08:39,800 it looks like a, you know, something for your eyelashes. 160 00:08:39,800 --> 00:08:41,040 I'm going to put it all over 161 00:08:41,040 --> 00:08:45,680 my eyelashes can tell you how many times I have seen that, you know. 162 00:08:45,680 --> 00:08:46,080 Yeah. 163 00:08:46,080 --> 00:08:48,840 So with so many different things. Right. 164 00:08:48,840 --> 00:08:50,920 And you're like, I can buy this at Sephora, right? 165 00:08:50,920 --> 00:08:52,560 I think a lot of that, you know, your product 166 00:08:52,560 --> 00:08:54,600 I know was available to for us. Yes. 167 00:08:54,600 --> 00:08:58,120 So you think, okay, well what's going to happen if I use this incorrectly? 168 00:08:58,120 --> 00:09:01,360 But you know as and this is goes across the board for all skincare, 169 00:09:01,360 --> 00:09:03,480 you know, we're seeing more potent ingredients, 170 00:09:03,480 --> 00:09:07,160 higher concentration of actives that are being delivered now. 171 00:09:07,160 --> 00:09:07,640 And like, 172 00:09:07,640 --> 00:09:12,720 you know, this is just a little PSA to everybody out there, myself included. 173 00:09:12,800 --> 00:09:15,320 Read the directions. 174 00:09:15,320 --> 00:09:17,560 Just exactly the reaction. So. 175 00:09:17,560 --> 00:09:18,960 You know, you mentioned this before, 176 00:09:18,960 --> 00:09:21,000 and I'm glad that you're saying and I'm actually going looked at it, too. 177 00:09:21,000 --> 00:09:24,480 It's Isopropyl Cloprostenate. 178 00:09:24,560 --> 00:09:25,920 Can you give us some insight 179 00:09:25,920 --> 00:09:29,880 into what that is and also maybe why it makes Grande 180 00:09:29,880 --> 00:09:32,880 LASH-MD different than some of the other serums on the market? 181 00:09:32,920 --> 00:09:37,920 Yes. Isopropyl Cloprostenate is a prostataglandin analog. 182 00:09:37,920 --> 00:09:41,880 It's actually listed in the cosmetic dictionary INCI 183 00:09:42,000 --> 00:09:46,800 which is internationally recognized as a hair conditioning ingredient. 184 00:09:46,800 --> 00:09:48,000 Right. 185 00:09:48,000 --> 00:09:51,640 So some people think, you know, this is a hormone. 186 00:09:51,720 --> 00:09:54,280 It's not a hormone, okay? 187 00:09:54,280 --> 00:09:58,440 It is a synthetic compound that is made in a lab. 188 00:09:58,520 --> 00:10:03,120 And then, you know, some people think the word synthetic is is is bad. 189 00:10:03,120 --> 00:10:07,240 Well, I'm here to tell you it is not because it's consistent 190 00:10:07,240 --> 00:10:11,320 and it's controlled, which is very important to me, 191 00:10:11,400 --> 00:10:15,680 because I want the first tube of GrandeLASH-MD to work 192 00:10:15,760 --> 00:10:18,840 as well as the last two that you purchased. 193 00:10:18,840 --> 00:10:19,560 Right. 194 00:10:19,560 --> 00:10:22,560 Consistency is very important. 195 00:10:22,720 --> 00:10:23,040 Yeah. 196 00:10:23,040 --> 00:10:28,680 So that is is a you know, it's an ingredient that is made in the lab. 197 00:10:28,680 --> 00:10:33,720 We have a lot of natural ingredients in GrandeLASH-MD and 198 00:10:33,800 --> 00:10:34,200 we have 199 00:10:34,200 --> 00:10:37,360 great ingredients like vitamin E hyaluronic acid. 200 00:10:37,360 --> 00:10:42,000 But again, one of the rock star ingredients is, Isopropyl Cloprostenate. 201 00:10:42,080 --> 00:10:46,160 It is such a minuscule amount 202 00:10:46,240 --> 00:10:48,480 that you wouldn't even believe. 203 00:10:48,480 --> 00:10:51,400 And then people say, well, if there's controversy, 204 00:10:51,400 --> 00:10:55,640 why don't you just take it out? 205 00:10:55,720 --> 00:10:58,840 This product does not work as well 206 00:10:59,040 --> 00:11:03,960 without this very amazing ingredient. 207 00:11:04,040 --> 00:11:04,920 Yes. You know. 208 00:11:04,920 --> 00:11:10,880 So knowing that it works, why do you think it is that it has such a bad rap? 209 00:11:10,960 --> 00:11:13,800 Because of the misinformation out there 210 00:11:13,800 --> 00:11:17,320 on the Internet, you know, And, 211 00:11:17,400 --> 00:11:23,080 you know, people do Tik tok and they have clickbait and they it's crazy. 212 00:11:23,080 --> 00:11:24,120 The stuff that's out there. 213 00:11:24,120 --> 00:11:28,160 I mean, even the FTC commissioner has said that upwards 214 00:11:28,160 --> 00:11:32,800 of 50% of the information that you hear on the Internet is false. 215 00:11:32,800 --> 00:11:33,600 Right. 216 00:11:33,600 --> 00:11:37,240 So, you know, people beware of that. 217 00:11:37,240 --> 00:11:40,200 And and, you know, they want things to go viral. 218 00:11:40,200 --> 00:11:42,120 So negativity does go viral. 219 00:11:42,120 --> 00:11:46,480 I have seen negative things on my product. 220 00:11:46,560 --> 00:11:49,680 And I you know, GrandeLASH-MD 221 00:11:49,880 --> 00:11:54,800 was commissioned into a big study, a very big study, 222 00:11:54,800 --> 00:12:00,080 the biggest out of the 11 studies that we did in 2023. 223 00:12:00,080 --> 00:12:04,200 We did an eight month clinical study, 224 00:12:04,280 --> 00:12:07,000 and we wanted to make sure 225 00:12:07,000 --> 00:12:10,000 that any of the myths out there 226 00:12:10,080 --> 00:12:13,520 like peri orbital fat loss, 227 00:12:13,600 --> 00:12:18,240 iris color change, you know, listen, 228 00:12:18,320 --> 00:12:21,400 if it was true, I would want to know that. 229 00:12:21,400 --> 00:12:24,040 Amber Because it's like the truth. 230 00:12:24,040 --> 00:12:26,440 I've been using it for 16 years. 231 00:12:26,440 --> 00:12:31,200 My mother, my sister, my nieces, my son's girlfriends. 232 00:12:31,200 --> 00:12:32,280 Okay. 233 00:12:32,280 --> 00:12:34,880 You know, all these people that I care about. 234 00:12:34,880 --> 00:12:36,240 And guess what? 235 00:12:36,240 --> 00:12:39,520 All my customers I care about, I truly do. 236 00:12:39,600 --> 00:12:43,800 So I wanted to make sure that this was false. 237 00:12:44,040 --> 00:12:44,720 Okay. 238 00:12:44,720 --> 00:12:49,120 But the the news is, is that in this study, 239 00:12:49,200 --> 00:12:51,360 these women 240 00:12:51,360 --> 00:12:55,000 wear all different eye colored use GrandeLASH-MD. 241 00:12:55,080 --> 00:12:58,000 every day for eight months consistently. 242 00:12:58,000 --> 00:13:03,880 And they were tracked by, you know, a very prestigious clinical 243 00:13:03,960 --> 00:13:08,080 research firm that does even pharmaceutical studies. 244 00:13:08,160 --> 00:13:11,520 They they said in the report, 245 00:13:11,600 --> 00:13:14,760 which is on my website, under safety and usage. 246 00:13:14,760 --> 00:13:17,480 Okay, because I'm not hiding anything. 247 00:13:17,480 --> 00:13:19,720 This is transparency today, right? 248 00:13:19,720 --> 00:13:22,240 They said you do not 249 00:13:22,320 --> 00:13:25,320 get periorbital fat loss. 250 00:13:25,440 --> 00:13:29,600 And I don't know if everyone knows what that is, but we could talk about that 251 00:13:29,680 --> 00:13:32,200 or iris color change. 252 00:13:32,200 --> 00:13:36,040 So those two, you know, those that that would be, you know, something 253 00:13:36,040 --> 00:13:39,360 that is a structure function that would 254 00:13:39,440 --> 00:13:42,080 you know that that is damaging. 255 00:13:42,080 --> 00:13:43,240 Right. 256 00:13:43,240 --> 00:13:46,760 Do you have one set of eyes, you know, and you want to, you know, 257 00:13:46,760 --> 00:13:49,560 especially these people with their baby blues 258 00:13:49,560 --> 00:13:52,680 or these beautiful green eyes, they they don't want them to change. 259 00:13:52,920 --> 00:13:56,120 And I don't blame them. Yeah. 260 00:13:56,200 --> 00:13:58,080 And I don't want to be a part of it. 261 00:13:58,080 --> 00:14:00,120 So this study negated that. 262 00:14:00,120 --> 00:14:04,280 However, there are people that are sensitive like you were talking 263 00:14:04,280 --> 00:14:07,400 about with, you know, skin care because there's these out. 264 00:14:07,440 --> 00:14:08,400 Yeah. 265 00:14:08,400 --> 00:14:11,960 So first of all, maybe you're not using it, right. 266 00:14:12,040 --> 00:14:15,280 Okay. Or you're sensitive. 267 00:14:15,360 --> 00:14:19,960 Not everything is for everyone. 268 00:14:20,040 --> 00:14:21,160 So it's 269 00:14:21,160 --> 00:14:24,360 really important to listen to your body and know your sensitivities. 270 00:14:24,360 --> 00:14:26,880 I mean, I've had people that I know they go, 271 00:14:26,880 --> 00:14:30,480 I'm not going to use that because I am such a sensitive person. 272 00:14:30,480 --> 00:14:33,920 I'm afraid I'm not going to argue with them on that. 273 00:14:33,920 --> 00:14:35,640 You know, you know yourself. 274 00:14:35,640 --> 00:14:37,200 You know yourself. 275 00:14:37,200 --> 00:14:40,240 So good point, though, for people who because 276 00:14:40,440 --> 00:14:42,000 because I know you and I respect you, 277 00:14:42,000 --> 00:14:45,240 but something that your brand stands by, if somebody was to buy the product 278 00:14:45,240 --> 00:14:49,120 and they have an issue with it, you're with sensitivity. 279 00:14:49,160 --> 00:14:52,560 You're your 90 day money back guarantee. 280 00:14:52,640 --> 00:14:54,560 90-days Yeah, 281 00:14:54,560 --> 00:14:58,840 we we definitely have, you know, an extensive customer service 282 00:14:58,920 --> 00:15:03,440 that will, you know, walk them through it. 283 00:15:03,520 --> 00:15:05,640 Some people like they deal 284 00:15:05,640 --> 00:15:10,120 with like, let's say, retinol or, you know, glycolic. 285 00:15:10,200 --> 00:15:13,120 They have to start low, 286 00:15:13,120 --> 00:15:16,120 get acclimated to those ingredients. 287 00:15:16,360 --> 00:15:22,200 So there's a lot of people that I'm sure you know, might have been more sensitive 288 00:15:22,200 --> 00:15:25,560 but gave them gave themselves a chance 289 00:15:25,560 --> 00:15:28,760 to get their body used to that ingredient. 290 00:15:28,880 --> 00:15:32,320 And the ingredients, not just Isopropyl Cloprostenate, 291 00:15:32,400 --> 00:15:36,840 but there's a plethora of ingredients in GrandeLASH-MD.. 292 00:15:36,920 --> 00:15:39,840 Yeah. So it's a yeah, go ahead. So. 293 00:15:39,840 --> 00:15:43,640 You know, I, I do want to just take a minute here. 294 00:15:43,720 --> 00:15:44,560 Yeah. 295 00:15:44,560 --> 00:15:46,120 I commend you. 296 00:15:46,120 --> 00:15:48,480 One, you've put these safety studies up. 297 00:15:48,480 --> 00:15:55,240 You've made them you're here today being so open and so honest about this. 298 00:15:55,320 --> 00:15:56,480 And we are talking about a product 299 00:15:56,480 --> 00:16:01,600 that's won numerous awards, that's sold over 10 million bottles. 300 00:16:01,680 --> 00:16:04,880 How are just you as as how are you feeling with all this? 301 00:16:04,880 --> 00:16:07,080 I mean, this has to be. Yeah, Yeah. 302 00:16:07,080 --> 00:16:11,080 You know, it is tough because, 303 00:16:11,160 --> 00:16:14,480 you know, I have two sons and I always say GrandeLASH-MD. 304 00:16:14,520 --> 00:16:16,920 and Grande Cosmetics is my third child. 305 00:16:16,920 --> 00:16:19,120 So I. 306 00:16:19,120 --> 00:16:23,160 I really care about the company, the people that work there. 307 00:16:23,240 --> 00:16:27,040 And you know, who who are cheerleaders for the brand. 308 00:16:27,040 --> 00:16:29,800 And the people who love the product. 309 00:16:29,800 --> 00:16:34,800 And I don't want I'm scared for people to feel 310 00:16:34,800 --> 00:16:38,920 that they're using a product that is not safe. 311 00:16:38,920 --> 00:16:42,440 And I and I really want to 312 00:16:42,520 --> 00:16:47,560 with emphasis, say GrandeLASH-MD. 313 00:16:47,640 --> 00:16:53,360 is a safe products doc. 314 00:16:53,440 --> 00:16:54,560 they don't It's okay. 315 00:16:54,560 --> 00:16:55,640 Look the dog. 316 00:16:55,640 --> 00:16:59,840 Is okay the dog also wants out mean you know the dog's like. 317 00:16:59,840 --> 00:17:02,240 I agree yeah. 318 00:17:02,320 --> 00:17:04,080 So you know with all of this 319 00:17:04,080 --> 00:17:08,200 I think you're so brave for for for putting this out there today. 320 00:17:08,280 --> 00:17:10,920 You know, let's talk about this again. 321 00:17:10,920 --> 00:17:13,240 Now. Don't get mad at me, okay? 322 00:17:13,240 --> 00:17:16,960 One of my my favorite Grande product is actually the GrandLips. 323 00:17:16,960 --> 00:17:19,720 I wear it every day. It's a clear one I have this year. 324 00:17:19,720 --> 00:17:20,080 I know. 325 00:17:20,080 --> 00:17:24,720 I know this is your baby, but I have this in every single bag. 326 00:17:24,800 --> 00:17:25,920 What's next? 327 00:17:25,920 --> 00:17:28,480 How are we moving forward? 328 00:17:28,480 --> 00:17:30,840 What's new on the horizon? 329 00:17:30,840 --> 00:17:32,120 Yeah, yeah. 330 00:17:32,120 --> 00:17:37,800 So we just launched Grand a Hair Fall boost collection. 331 00:17:37,800 --> 00:17:40,240 Okay. And it's really exciting. 332 00:17:40,240 --> 00:17:45,880 We we hired this, this, this amazing woman 333 00:17:45,960 --> 00:17:49,200 who has expertise in hair, 334 00:17:49,320 --> 00:17:53,920 and I had my grand hair serum for eight years. 335 00:17:53,920 --> 00:17:58,440 Okay, is part of my assortment but people knew 336 00:17:58,520 --> 00:18:01,440 you know Grande cosmetics for GrandeLASH- 337 00:18:01,440 --> 00:18:04,040 Sometimes they knew about GrandeBROW 338 00:18:04,040 --> 00:18:07,040 they really did not know that we had hair. 339 00:18:07,120 --> 00:18:13,480 So we decided to make a extend the line 340 00:18:13,560 --> 00:18:18,280 with an amazing shampoo and conditioner 341 00:18:18,360 --> 00:18:23,320 and and also a foam that gives you that instant Chia Pet look. 342 00:18:23,320 --> 00:18:25,440 You know, you have thinning hair. 343 00:18:25,440 --> 00:18:26,320 Yeah, yeah. 344 00:18:26,320 --> 00:18:29,920 If we're really based it, basing it on science 345 00:18:29,920 --> 00:18:33,800 and fun and we're we're picking a lane with this it's 346 00:18:33,800 --> 00:18:38,680 really going, you know, for women the way I am 347 00:18:38,760 --> 00:18:40,720 because the people who really come to Grande. 348 00:18:40,720 --> 00:18:42,400 it's mostly women. 349 00:18:42,400 --> 00:18:48,000 So we're keeping the other Grande hair more unisex the the original scent. 350 00:18:48,040 --> 00:18:52,400 Now we have like a new set, new packaging. 351 00:18:52,480 --> 00:18:52,760 Yeah. 352 00:18:52,760 --> 00:18:57,320 The shampoo and conditioner is completely different. 353 00:18:57,400 --> 00:19:00,000 It's all over my website right now. 354 00:19:00,000 --> 00:19:02,040 It's on Ulta. Yes. 355 00:19:02,040 --> 00:19:07,480 So I am happy to to, you know, really get under the hair. 356 00:19:07,480 --> 00:19:11,920 It took six years to to be able to 357 00:19:12,000 --> 00:19:14,560 even take it seriously at this point 358 00:19:14,560 --> 00:19:18,840 because I've been building, you know, my hero my baby GrandeLASH-MD. 359 00:19:18,840 --> 00:19:24,320 and that's why we are, you know, the number one in the market. 360 00:19:24,320 --> 00:19:28,680 I mean, when I first started, it's funny, one of my biggest competitors 361 00:19:28,680 --> 00:19:32,800 came up to me and thought that it was just like as a woman, you know, 362 00:19:32,880 --> 00:19:34,920 this is you know, you're not a real competitor. 363 00:19:34,920 --> 00:19:39,120 You know, this is just going to be a hobby for you, lo and behold. 364 00:19:39,120 --> 00:19:42,520 But little did they know that 365 00:19:42,600 --> 00:19:45,600 this is my absolute obsession. 366 00:19:45,840 --> 00:19:51,040 I am like a walking robot that is always speaking GrandeLASH-MD.. 367 00:19:51,040 --> 00:19:52,680 I can't stop. 368 00:19:52,680 --> 00:19:55,440 You are, you know, But also you are just such an incredible 369 00:19:55,440 --> 00:19:58,000 I like I said in Keeping it honest here, I know you personally. 370 00:19:58,000 --> 00:20:01,160 I know you first professional see through that I get to know you personally. 371 00:20:01,160 --> 00:20:02,720 I know you do a lot of work in charities. 372 00:20:02,720 --> 00:20:06,480 You do a lot of work in the health, the sciences, supporting that, 373 00:20:06,560 --> 00:20:07,600 supporting young people. 374 00:20:07,600 --> 00:20:09,680 So just, you know, I have to thank you for that. 375 00:20:09,680 --> 00:20:12,120 And I want to thank you for being on here today. 376 00:20:12,120 --> 00:20:17,360 You know, and and just talking about this, this can't be easy. 377 00:20:17,440 --> 00:20:22,200 It's not you know, I think that being open and honest is actually why I created 378 00:20:22,200 --> 00:20:26,080 this podcast was so that I could talk honestly about products. 379 00:20:26,080 --> 00:20:29,360 And then when things come up like this, like we can just have an honest discussion 380 00:20:29,360 --> 00:20:34,200 if there's, you know, you got 10 million sold, you've got millions of followers. 381 00:20:34,200 --> 00:20:34,800 I'm sure. 382 00:20:34,800 --> 00:20:35,560 I'm sure a lot of people 383 00:20:35,560 --> 00:20:36,360 are going to be glad to know 384 00:20:36,360 --> 00:20:41,240 that the formula is not changing now because it does work, you know, 385 00:20:41,320 --> 00:20:42,440 And just thank you. 386 00:20:42,440 --> 00:20:44,360 And I think it says a lot to your character 387 00:20:44,360 --> 00:20:45,720 and your passion and your love 388 00:20:45,720 --> 00:20:49,560 for the brand and wanting people to know about everything that's going on, 389 00:20:49,640 --> 00:20:52,960 that you were brave enough to come here today. 390 00:20:53,040 --> 00:20:56,320 If people want to know more, if they want to look in their safety studies, 391 00:20:56,400 --> 00:21:00,040 if they want to see what the new hair products are, where can they go? 392 00:21:00,120 --> 00:21:03,640 So if you go to Grandecosmetics dot com, 393 00:21:03,720 --> 00:21:07,600 we have all the hair products and all of our products that, 394 00:21:07,680 --> 00:21:11,840 you know, everything that we do as a study to back it up. 395 00:21:11,920 --> 00:21:15,840 But specifically we created a safety 396 00:21:15,840 --> 00:21:19,400 and usage section that will disclose 397 00:21:19,400 --> 00:21:23,800 all of the safety studies, the 11 studies that we have done 398 00:21:23,880 --> 00:21:29,200 and videos to really make sure you're applying it properly. 399 00:21:29,280 --> 00:21:31,400 And there's a lot of information out there. 400 00:21:31,400 --> 00:21:34,400 I am not hiding a thing. Not a thing. 401 00:21:34,520 --> 00:21:35,040 Amazing. 402 00:21:35,040 --> 00:21:39,360 And listen, if you at home have questions you want me to pass on to Alicia, 403 00:21:39,360 --> 00:21:40,840 I'm always happy to do that. 404 00:21:40,840 --> 00:21:44,240 You can email me at Hello at Art Beauty podcast dot com. 405 00:21:44,320 --> 00:21:48,240 You can find us on Facebook, Instagram and YouTube @ArtBeautypodcast. 406 00:21:48,480 --> 00:21:50,480 And as always, we'll see you next Tuesday. 407 00:21:50,480 --> 00:21:53,240 And Alicia Girl, I love you. 408 00:21:53,240 --> 00:21:55,200 Thank you so much for having me as a guest. 409 00:21:55,200 --> 00:21:56,120 I really appreciate it. 410 00:21:56,120 --> 00:21:59,880 Amber And getting this story out there to people is really important because it's 411 00:21:59,880 --> 00:22:02,880 so important that they feel safe about a product that they love. 412 00:22:03,080 --> 00:22:12,160 So thank you. 413 00:22:12,240 --> 00:22:12,640 All right.