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To learn 13 00:00:30,649 --> 00:00:32,929 more, visit carecredit.com 14 00:00:32,929 --> 00:00:34,229 forward slash beckerspodcast. 15 00:00:35,649 --> 00:00:37,729 This is Gracelyn Keller with the Becker's Healthcare 16 00:00:37,729 --> 00:00:39,649 Podcast, and we are recording live at the 17 00:00:39,649 --> 00:00:42,869 twenty second annual Spine Orthopedic and Pain Management 18 00:00:42,929 --> 00:00:43,429 Conference. 19 00:00:43,765 --> 00:00:46,164 I'm currently joined by doctor Ira Kornbluth, who 20 00:00:46,164 --> 00:00:48,725 is the president at Clearway Pain Solutions. So 21 00:00:48,725 --> 00:00:50,564 thanks so much for being here. Let's start 22 00:00:50,564 --> 00:00:52,004 off by having you share a little bit 23 00:00:52,004 --> 00:00:54,104 more about yourself, your role, and your organization. 24 00:00:54,965 --> 00:00:56,484 Thank you for the invitation to be here. 25 00:00:56,484 --> 00:00:57,704 It's certainly an honor. 26 00:00:58,289 --> 00:00:59,750 So my career 27 00:01:00,129 --> 00:01:00,629 started, 28 00:01:01,570 --> 00:01:04,310 upon completion of my fellowship in 02/2004. 29 00:01:04,930 --> 00:01:07,010 I, had gone to medical school and did 30 00:01:07,010 --> 00:01:09,030 my residency at Jefferson in Philadelphia 31 00:01:09,650 --> 00:01:11,430 and then started my practice 32 00:01:12,295 --> 00:01:13,194 in a multicenter, 33 00:01:14,375 --> 00:01:15,755 practice in Maryland. 34 00:01:16,135 --> 00:01:18,795 I had developed quite a robust following, 35 00:01:19,415 --> 00:01:20,555 became a partner, 36 00:01:21,094 --> 00:01:22,935 was doing quite well, but then decided to 37 00:01:22,935 --> 00:01:25,255 leave and start my own practice after four 38 00:01:25,255 --> 00:01:26,370 years being there. 39 00:01:26,930 --> 00:01:29,329 I was able to build a practice with 40 00:01:29,329 --> 00:01:30,230 several centers, 41 00:01:31,250 --> 00:01:32,150 hired really 42 00:01:32,450 --> 00:01:34,930 great quality physicians, most who are still with 43 00:01:34,930 --> 00:01:36,630 the practice, open surgery centers, 44 00:01:37,010 --> 00:01:40,549 and then transacted with private equity in 02/2017. 45 00:01:41,045 --> 00:01:43,304 My practice was called SmartPay Management. 46 00:01:43,765 --> 00:01:46,905 We merged with CurePay Management to form CurePay 47 00:01:47,204 --> 00:01:47,704 Management. 48 00:01:48,724 --> 00:01:50,325 Less than two years later, we had a 49 00:01:50,325 --> 00:01:53,765 recap event with our current sponsor, Next Phase 50 00:01:53,765 --> 00:01:55,170 Capital out of New York, 51 00:01:55,969 --> 00:01:56,369 and, 52 00:01:56,849 --> 00:01:59,650 transitioned to become Clearway Pain Solutions. Since that 53 00:01:59,650 --> 00:02:01,349 time, we've continued to scale. 54 00:02:01,650 --> 00:02:04,129 We're now in 10 states, still based out 55 00:02:04,129 --> 00:02:04,790 of Maryland. 56 00:02:05,170 --> 00:02:07,329 We're the biggest pain practice in the country 57 00:02:07,329 --> 00:02:07,814 now. 58 00:02:08,854 --> 00:02:11,335 And beyond being big, I think we're particularly 59 00:02:11,335 --> 00:02:12,935 proud of the fact that we have a 60 00:02:12,935 --> 00:02:13,435 very 61 00:02:14,055 --> 00:02:15,754 tightly operating model, 62 00:02:16,055 --> 00:02:19,034 very financially secure, very financially stable, 63 00:02:19,574 --> 00:02:22,775 and a practice that's very compliant, poised to 64 00:02:22,775 --> 00:02:23,275 scale. 65 00:02:23,870 --> 00:02:26,829 We have great reputation in the marketplace. We're 66 00:02:26,829 --> 00:02:28,449 a place docs wanna work. 67 00:02:29,150 --> 00:02:31,150 We are about halfway through the year now. 68 00:02:31,150 --> 00:02:33,549 We have 70 physicians, not one resignation so 69 00:02:33,549 --> 00:02:35,310 far this year. That's something we're really proud 70 00:02:35,310 --> 00:02:37,444 of. In terms of my role in the 71 00:02:37,444 --> 00:02:37,944 organization 72 00:02:38,485 --> 00:02:40,405 as a founder and president, I have my 73 00:02:40,405 --> 00:02:41,944 hands in most everything. 74 00:02:42,405 --> 00:02:46,165 I'm particularly focused right now on working with, 75 00:02:46,485 --> 00:02:49,625 physicians, mentoring them. I'm in charge of provider 76 00:02:49,685 --> 00:02:51,064 recruitment and hiring. 77 00:02:51,509 --> 00:02:53,750 I'm in charge of de novo development. We're 78 00:02:53,750 --> 00:02:56,389 opening about 25 centers this year, so there's 79 00:02:56,389 --> 00:02:58,090 a lot of work to be done there. 80 00:02:58,870 --> 00:03:00,569 I also oversee compliance, 81 00:03:00,949 --> 00:03:03,989 the special procedure program, and, most of the 82 00:03:03,989 --> 00:03:05,449 ancillary programs at Clearway. 83 00:03:06,145 --> 00:03:08,145 Wonderful. Well, thank you for taking the time 84 00:03:08,145 --> 00:03:09,925 to be here and sharing your expertise. 85 00:03:10,305 --> 00:03:12,784 And let's start with what trends and shifts 86 00:03:12,784 --> 00:03:14,625 you're currently seeing right now in the industry 87 00:03:14,625 --> 00:03:16,784 that you think are most important for leaders 88 00:03:16,784 --> 00:03:18,004 to pay attention to. 89 00:03:19,040 --> 00:03:21,199 Great question. Obviously, there's a lot of buzz 90 00:03:21,199 --> 00:03:22,740 around tech advancements, 91 00:03:23,439 --> 00:03:23,939 specifically 92 00:03:24,319 --> 00:03:29,060 AI, and practices are learning about AI capabilities 93 00:03:29,280 --> 00:03:30,740 and how to enhance efficiencies 94 00:03:31,120 --> 00:03:31,780 in practice. 95 00:03:33,194 --> 00:03:35,275 There's definitely a set of service shift that 96 00:03:35,275 --> 00:03:38,334 we're seeing with procedures moving out of hospitals 97 00:03:38,555 --> 00:03:39,854 into surgery centers. 98 00:03:41,114 --> 00:03:43,754 Surgery centers can provide as good, if not 99 00:03:43,754 --> 00:03:46,235 better quality of care in a less expensive 100 00:03:46,235 --> 00:03:46,735 environment. 101 00:03:47,889 --> 00:03:50,389 There's an enhanced patient experience 102 00:03:50,769 --> 00:03:52,310 and an emphasis on 103 00:03:53,009 --> 00:03:53,509 empowering 104 00:03:54,049 --> 00:03:56,310 customers, consumers of health care. 105 00:03:56,930 --> 00:03:59,349 And with regard to pain management specifically, 106 00:03:59,969 --> 00:04:01,030 we've seen a migration 107 00:04:01,824 --> 00:04:04,004 towards more advanced procedure offerings 108 00:04:04,544 --> 00:04:07,504 with a deemphasis on opioids in pain management 109 00:04:07,504 --> 00:04:08,004 care. 110 00:04:09,104 --> 00:04:11,664 And let's also touch on staffing and workforce 111 00:04:11,664 --> 00:04:13,745 as these challenges continue to be a concern 112 00:04:13,745 --> 00:04:16,324 across health care. So how is your organization 113 00:04:16,384 --> 00:04:18,540 navigating these pressures, and what strategies have you 114 00:04:18,840 --> 00:04:19,580 seen working? 115 00:04:20,520 --> 00:04:22,540 Well, it's all relative. Right? So 116 00:04:22,840 --> 00:04:25,400 staffing challenges were more acute during the early 117 00:04:25,400 --> 00:04:26,460 stages of COVID. 118 00:04:27,000 --> 00:04:28,699 So management teams 119 00:04:29,160 --> 00:04:29,660 are 120 00:04:30,514 --> 00:04:33,415 hardened and better equipped to navigate the challenges 121 00:04:33,714 --> 00:04:35,014 of health care staffing. 122 00:04:35,875 --> 00:04:39,254 Some of the specific challenges around nurse availability 123 00:04:39,395 --> 00:04:41,254 and anesthesia coverage persist, 124 00:04:41,634 --> 00:04:44,115 but are less acute than they were early 125 00:04:44,115 --> 00:04:45,175 on during COVID. 126 00:04:45,930 --> 00:04:47,710 With regards to our organization, 127 00:04:48,410 --> 00:04:50,750 we closely monitor turnover by position 128 00:04:51,370 --> 00:04:53,529 and by region to determine if there are 129 00:04:53,529 --> 00:04:54,910 any worrisome patterns. 130 00:04:55,770 --> 00:04:57,790 We assess our periods periodically 131 00:04:58,730 --> 00:05:00,590 versus market to ensure fairness. 132 00:05:01,764 --> 00:05:05,444 Ultimately, employees wanna be heard and understood. So 133 00:05:05,444 --> 00:05:07,544 we do frequent surveys to undercover 134 00:05:08,644 --> 00:05:11,365 uncover any particular issues that otherwise might not 135 00:05:11,365 --> 00:05:11,865 surface. 136 00:05:12,564 --> 00:05:14,884 And the best approach to us is to 137 00:05:14,884 --> 00:05:16,985 have relatively frequent feedback 138 00:05:17,610 --> 00:05:19,870 with direct reports and touch points 139 00:05:20,170 --> 00:05:22,910 so we can hear their concerns, provide feedback, 140 00:05:23,209 --> 00:05:25,230 and ensure alignment throughout the organization. 141 00:05:26,410 --> 00:05:28,889 We also have a system in place that 142 00:05:28,889 --> 00:05:29,389 rewards 143 00:05:30,490 --> 00:05:31,949 great customer service 144 00:05:32,504 --> 00:05:35,084 and great work effort by our employees 145 00:05:35,944 --> 00:05:39,064 and coworkers can reward employees, not just managers. 146 00:05:39,064 --> 00:05:41,805 So it creates this collaborative environment throughout, 147 00:05:42,185 --> 00:05:43,404 the entire organization. 148 00:05:44,600 --> 00:05:47,160 And as outpatient care continues to grow, how 149 00:05:47,160 --> 00:05:49,080 do you see the role of orthopedics and 150 00:05:49,080 --> 00:05:49,580 ASCs, 151 00:05:50,439 --> 00:05:52,620 evolving within the broader healthcare ecosystem? 152 00:05:53,480 --> 00:05:55,399 Yeah. So this goes back to my earlier 153 00:05:55,399 --> 00:05:57,819 comment about a site of service shift. 154 00:05:58,664 --> 00:06:01,324 Many spine, orthopedic, and pain cases 155 00:06:02,185 --> 00:06:04,904 are being done at the ASC that had 156 00:06:04,904 --> 00:06:06,685 previously been done in the hospital. 157 00:06:07,384 --> 00:06:09,644 And I envision a greater collaboration 158 00:06:10,345 --> 00:06:12,444 amongst ortho pain and neurosurgery, 159 00:06:13,384 --> 00:06:15,170 and that is really gonna merge as a 160 00:06:15,170 --> 00:06:18,550 standard, these centers of excellence with orthopedic spine 161 00:06:19,090 --> 00:06:20,389 and pain management. 162 00:06:20,770 --> 00:06:21,270 And 163 00:06:21,650 --> 00:06:24,310 we have an aging population with baby boomers 164 00:06:24,530 --> 00:06:25,030 aging 165 00:06:25,490 --> 00:06:28,069 and people living longer. There's gonna be 166 00:06:28,425 --> 00:06:31,464 greater need even for high quality orthopedic and 167 00:06:31,464 --> 00:06:32,685 pain management services 168 00:06:33,305 --> 00:06:35,805 and a demand for collaboration 169 00:06:36,105 --> 00:06:38,985 amongst the specialties to provide the best care 170 00:06:38,985 --> 00:06:39,805 for the patient. 171 00:06:40,920 --> 00:06:42,520 And as we kind of wrap up the 172 00:06:42,520 --> 00:06:43,020 conversation, 173 00:06:43,720 --> 00:06:46,540 many organizations are exploring new technologies, 174 00:06:46,920 --> 00:06:50,199 partnerships, or care models to improve efficiency and 175 00:06:50,199 --> 00:06:51,639 outcomes. So I'd love to know if there's 176 00:06:51,639 --> 00:06:54,699 any innovations or initiatives you found particularly promising. 177 00:06:55,944 --> 00:06:56,925 Ambient dictation. 178 00:06:57,545 --> 00:06:58,764 That's really the future. 179 00:06:59,144 --> 00:06:59,625 There's, 180 00:06:59,944 --> 00:07:02,685 a lot of discussion even at this conference 181 00:07:02,745 --> 00:07:05,785 about ambient dictation. I've been to many lectures 182 00:07:05,785 --> 00:07:08,824 where that's been a primary focus and really 183 00:07:08,824 --> 00:07:09,564 has been, 184 00:07:10,129 --> 00:07:13,250 in recent months and and even years. And 185 00:07:13,250 --> 00:07:15,649 doctors are seeming to embrace this new new 186 00:07:15,649 --> 00:07:16,149 approach. 187 00:07:16,930 --> 00:07:19,110 It is lessening their administrative 188 00:07:19,410 --> 00:07:19,910 burden. 189 00:07:20,370 --> 00:07:21,829 It's enhancing their efficiency. 190 00:07:22,209 --> 00:07:23,990 It's enhancing their productivity. 191 00:07:24,604 --> 00:07:26,125 Many doctors are able to see a few 192 00:07:26,125 --> 00:07:28,365 more patients per day, and that few additional 193 00:07:28,365 --> 00:07:29,425 patients per day, 194 00:07:30,444 --> 00:07:30,944 really 195 00:07:31,404 --> 00:07:32,625 increases their morale. 196 00:07:33,245 --> 00:07:35,805 And not having to stay after work for 197 00:07:35,805 --> 00:07:37,170 hours to finish charts, 198 00:07:37,569 --> 00:07:39,830 is, very appealing to physicians. 199 00:07:40,290 --> 00:07:41,110 There's also 200 00:07:41,730 --> 00:07:45,029 the potential for major back office efficiencies 201 00:07:45,330 --> 00:07:46,949 through technological advancements, 202 00:07:47,730 --> 00:07:49,650 that's starting to play out and should be 203 00:07:49,650 --> 00:07:50,150 accelerating, 204 00:07:50,930 --> 00:07:52,629 in the coming months and years. 205 00:07:53,634 --> 00:07:55,314 And is there anything else you'd like to 206 00:07:55,314 --> 00:07:57,014 share that we didn't touch on today? 207 00:07:57,795 --> 00:07:59,654 Just that we see pain management 208 00:08:00,834 --> 00:08:02,535 as a valuable resource 209 00:08:03,154 --> 00:08:04,615 within the health care system. 210 00:08:04,915 --> 00:08:07,589 We have positioned ourselves as part of the 211 00:08:07,589 --> 00:08:09,930 solution to the opioid problem 212 00:08:10,389 --> 00:08:13,050 and not a contributor to the problem. 213 00:08:13,669 --> 00:08:14,490 Our focus, 214 00:08:15,269 --> 00:08:15,769 as 215 00:08:16,550 --> 00:08:17,769 primarily interventional 216 00:08:18,149 --> 00:08:20,649 pain management versus chronic pain management, 217 00:08:21,485 --> 00:08:23,584 having the tools to make sure that 218 00:08:23,964 --> 00:08:26,605 if, controlled substances are provided, that they're being 219 00:08:26,605 --> 00:08:28,064 closely monitored and managed, 220 00:08:28,764 --> 00:08:29,245 and, 221 00:08:29,644 --> 00:08:30,144 curtailed 222 00:08:30,685 --> 00:08:31,165 is, 223 00:08:31,964 --> 00:08:34,125 you know, very important within the health care 224 00:08:34,125 --> 00:08:34,625 ecosystem. 225 00:08:35,399 --> 00:08:37,319 Absolutely. Well, thank you so much for taking 226 00:08:37,319 --> 00:08:38,600 the time to join me today on the 227 00:08:38,600 --> 00:08:40,759 Becker's Health Care Podcast. Again, we are live 228 00:08:40,759 --> 00:08:43,399 at the twenty second annual Spine Orthopedic and 229 00:08:43,399 --> 00:08:44,699 Pain Management Conference. 230 00:08:45,000 --> 00:08:46,919 Thank you for the ability to come on 231 00:08:46,919 --> 00:08:48,220 here and speak to you today.