1 00:00:00,240 --> 00:00:02,980 Looking for a solution that helps alleviate administrative 2 00:00:03,199 --> 00:00:05,599 tasks for your staff and also helps your 3 00:00:05,599 --> 00:00:07,599 patients cover their out of pocket health care 4 00:00:07,599 --> 00:00:08,099 expenses? 5 00:00:08,480 --> 00:00:11,199 Find what you're looking for from CareCredit because 6 00:00:11,199 --> 00:00:13,919 CareCredit is a credit card and more. It's 7 00:00:13,919 --> 00:00:16,375 a helping hand for staff and a flexible 8 00:00:16,375 --> 00:00:19,434 payment solution for patients. For over thirty years, 9 00:00:19,574 --> 00:00:22,934 CareCredit, a Synchrony solution, has offered patients a 10 00:00:22,934 --> 00:00:25,894 credit card with promotional financing options to get 11 00:00:25,894 --> 00:00:27,894 the care they want while helping staff do 12 00:00:27,894 --> 00:00:30,649 what they do best, provide care. To learn 13 00:00:30,649 --> 00:00:32,929 more, visit carecredit.com 14 00:00:32,929 --> 00:00:34,309 forward slash beckerspodcast. 15 00:00:35,649 --> 00:00:37,729 This is Gracelyn Keller with the Becker's Healthcare 16 00:00:37,729 --> 00:00:39,890 Podcast, and we are live at the twenty 17 00:00:39,890 --> 00:00:43,109 second annual Spine Orthopedic and Pain Management Conference. 18 00:00:43,725 --> 00:00:46,684 I'm currently joined by Zeeshan Tayeb, who is 19 00:00:46,684 --> 00:00:49,424 the medical director at Pain Specialists of Cincinnati. 20 00:00:49,884 --> 00:00:51,725 Thanks for being here. And let's start our 21 00:00:51,725 --> 00:00:53,644 conversation off by having you tell us a 22 00:00:53,644 --> 00:00:55,564 little bit more about yourself, your background, and 23 00:00:55,564 --> 00:00:56,464 your current role. 24 00:00:57,100 --> 00:00:59,579 Hello. Thank you, Grace, for having me over 25 00:00:59,579 --> 00:01:01,100 here and inviting me to be able to 26 00:01:01,100 --> 00:01:03,019 share a few ideas, with the group at 27 00:01:03,019 --> 00:01:05,180 large. So a little background about me. 28 00:01:05,900 --> 00:01:08,700 Dual board certified in physical med and rehab 29 00:01:08,700 --> 00:01:09,759 and pain management. 30 00:01:10,265 --> 00:01:11,084 I've been practicing, 31 00:01:12,104 --> 00:01:12,604 fourteen 32 00:01:13,224 --> 00:01:15,864 about fourteen years now. I've been private practice 33 00:01:15,864 --> 00:01:17,405 since about 02/2016, 34 00:01:17,704 --> 00:01:19,564 with my own practice, and I've been participating 35 00:01:19,864 --> 00:01:23,325 with Becker's on different levels since 02/2017. 36 00:01:24,030 --> 00:01:26,510 We started off with our original practice of 37 00:01:26,510 --> 00:01:28,210 a pain specialists of Cincinnati 38 00:01:28,829 --> 00:01:30,530 in the Lays and Regenerative Center. 39 00:01:30,909 --> 00:01:33,069 And, since then, we have actually grown and 40 00:01:33,069 --> 00:01:35,630 have expanded out our our practice model to 41 00:01:35,630 --> 00:01:37,230 be a little bit more holistic in nature. 42 00:01:37,230 --> 00:01:38,530 And so now we're doing 43 00:01:39,155 --> 00:01:40,834 or we've started something known as, like, our 44 00:01:40,834 --> 00:01:42,994 region life, and then we're also expanding that 45 00:01:42,994 --> 00:01:44,914 into a surgical center. So that's gonna be 46 00:01:44,914 --> 00:01:46,295 region life surgical center. 47 00:01:46,674 --> 00:01:49,075 And then we have also expanded out into, 48 00:01:49,234 --> 00:01:51,634 some research. So we've started an organization called 49 00:01:51,634 --> 00:01:52,134 IQRA, 50 00:01:52,435 --> 00:01:55,670 ICRA. We've also expanded into having a, nonprofit, 51 00:01:55,969 --> 00:01:57,170 with all the other things we have going 52 00:01:57,170 --> 00:01:59,010 on. And I could go on and on 53 00:01:59,010 --> 00:02:01,430 about that, but I will, digress over there. 54 00:02:01,810 --> 00:02:03,490 Wonderful. Well, thank you for taking the time 55 00:02:03,490 --> 00:02:05,810 to be here. Let's start with some trends 56 00:02:05,810 --> 00:02:07,409 and shifts you're seeing right now in the 57 00:02:07,409 --> 00:02:07,909 industry, 58 00:02:08,395 --> 00:02:09,995 things that you think are most important for 59 00:02:09,995 --> 00:02:11,775 industry leaders to pay attention to. 60 00:02:12,474 --> 00:02:14,875 Yes. So trends and shifts. Things are always 61 00:02:14,875 --> 00:02:16,634 trending and shifting, and we just have to 62 00:02:16,634 --> 00:02:18,074 be able to adapt. So I would say 63 00:02:18,074 --> 00:02:20,314 probably the biggest thing right now that has 64 00:02:20,314 --> 00:02:22,794 really been accentuated over the last, few years, 65 00:02:22,794 --> 00:02:24,349 especially since, COVID, 66 00:02:24,969 --> 00:02:26,650 are the fact that we continue to get 67 00:02:26,650 --> 00:02:27,469 hit with payers 68 00:02:27,849 --> 00:02:29,610 and, you know, just the different things that 69 00:02:29,610 --> 00:02:31,689 are involved with that. So not only, you 70 00:02:31,689 --> 00:02:32,669 know, do costs 71 00:02:33,689 --> 00:02:35,930 or reimbursements continue to get cut, we also 72 00:02:35,930 --> 00:02:38,365 deal with, you know, increased denials and a 73 00:02:38,365 --> 00:02:40,305 lot more work to do for prior authorizations. 74 00:02:40,604 --> 00:02:43,164 So now what does that all translate into? 75 00:02:43,164 --> 00:02:45,645 It's not just less money or more work. 76 00:02:45,645 --> 00:02:47,104 It actually translates into, 77 00:02:47,564 --> 00:02:49,884 maybe maybe an opportunity. Right? So things don't 78 00:02:49,884 --> 00:02:51,840 happen necessarily to us. That's a victim mindset. 79 00:02:51,840 --> 00:02:53,560 It happens for us. So where do we 80 00:02:53,560 --> 00:02:55,639 go from here? So I've been thinking about 81 00:02:55,639 --> 00:02:57,960 this on multiple levels. There are shifts where, 82 00:02:57,960 --> 00:02:59,580 you know, things are going from, 83 00:02:59,879 --> 00:03:00,699 you know, hospitals 84 00:03:01,000 --> 00:03:02,520 or what we would consider more on an 85 00:03:02,520 --> 00:03:05,560 inpatient basis over to ASCs and some things 86 00:03:05,560 --> 00:03:07,294 in the private practice. But the other thing 87 00:03:07,294 --> 00:03:07,955 is happening 88 00:03:08,574 --> 00:03:09,634 also. So 89 00:03:09,935 --> 00:03:12,674 there's things that are happening in private practice 90 00:03:13,055 --> 00:03:15,474 that need to shift over into 91 00:03:16,014 --> 00:03:16,995 surgical centers, 92 00:03:17,375 --> 00:03:18,435 possibly hospitals. 93 00:03:19,329 --> 00:03:20,930 A lot of the reason for that is 94 00:03:20,930 --> 00:03:21,829 because of 95 00:03:22,769 --> 00:03:25,009 there's sometimes a lack of accountability if you're 96 00:03:25,009 --> 00:03:26,930 just running your own practice. There's not as 97 00:03:26,930 --> 00:03:29,329 much oversight. And so some of these governing 98 00:03:29,329 --> 00:03:31,269 bodies are wanting to try to get 99 00:03:31,615 --> 00:03:34,415 more oversight over the different things that are 100 00:03:34,415 --> 00:03:36,514 coming about in in our practice of medicine. 101 00:03:37,294 --> 00:03:38,974 So what does this force us to do? 102 00:03:38,974 --> 00:03:41,715 It forces us to basically become more multidisciplinary. 103 00:03:42,974 --> 00:03:45,294 And what I mean by that or even 104 00:03:45,294 --> 00:03:45,794 interdisciplinary. 105 00:03:46,254 --> 00:03:47,155 So I mean, 106 00:03:48,199 --> 00:03:50,360 it's not just gonna be about filling a 107 00:03:50,360 --> 00:03:53,080 script or doing an injection. It's about working 108 00:03:53,080 --> 00:03:53,580 with 109 00:03:54,280 --> 00:03:56,599 people from different fields, not just our surgeons, 110 00:03:56,599 --> 00:03:59,500 but our doctors and all their different subspecialties. 111 00:04:00,125 --> 00:04:02,444 So in internal medicine and I'll probably come 112 00:04:02,444 --> 00:04:04,844 back around to, giving a couple examples about 113 00:04:04,844 --> 00:04:06,604 that. But also with some of our, 114 00:04:07,324 --> 00:04:08,925 other folks that are also involved in pain 115 00:04:08,925 --> 00:04:12,284 management. So behavioral health, exercise therapists, physical therapists, 116 00:04:12,284 --> 00:04:13,185 and so on. 117 00:04:13,849 --> 00:04:16,649 We were basically at one point, because of 118 00:04:16,649 --> 00:04:17,470 all the cuts, 119 00:04:18,170 --> 00:04:19,770 trying to make up for it by doing 120 00:04:19,770 --> 00:04:20,750 just more volume. 121 00:04:21,129 --> 00:04:21,949 And now 122 00:04:22,490 --> 00:04:24,490 it's not going to be enough just to 123 00:04:24,490 --> 00:04:27,310 do more volume because we're also being scrutinized 124 00:04:28,504 --> 00:04:29,724 for quality of care. 125 00:04:30,504 --> 00:04:32,584 So we're gonna have to the pendulum is 126 00:04:32,584 --> 00:04:34,104 gonna swing. We're gonna have to find that 127 00:04:34,104 --> 00:04:35,865 balance. And so there is a huge push 128 00:04:35,865 --> 00:04:38,425 now for for, value based care. And that's 129 00:04:38,425 --> 00:04:40,879 where AI then comes in. So AI 130 00:04:41,500 --> 00:04:41,899 is, 131 00:04:42,620 --> 00:04:44,699 is gonna be sweep it is sweeping us 132 00:04:44,699 --> 00:04:46,459 off of our feet. And if we don't 133 00:04:46,459 --> 00:04:48,620 get on board with that, we're gonna get 134 00:04:48,620 --> 00:04:50,959 left behind. So with that said, 135 00:04:51,740 --> 00:04:53,579 AI, it can be as simple as just 136 00:04:53,579 --> 00:04:54,879 doing things for intake, 137 00:04:55,524 --> 00:04:57,285 but it's also gonna help with clinical decision 138 00:04:57,285 --> 00:04:59,925 making, crossing t's, dotting i's, and helping to 139 00:04:59,925 --> 00:05:02,024 mitigate, hopefully, some costs with, 140 00:05:03,045 --> 00:05:04,725 you know, how much it takes to, you 141 00:05:04,725 --> 00:05:06,404 know, staff a place or to be able 142 00:05:06,404 --> 00:05:07,384 to run a place. 143 00:05:07,860 --> 00:05:09,479 But it's all gonna be about data, 144 00:05:10,819 --> 00:05:13,319 and AI is also being used for denials. 145 00:05:13,539 --> 00:05:15,939 So we talked about that just just moments 146 00:05:15,939 --> 00:05:16,439 ago. 147 00:05:16,899 --> 00:05:18,579 So on the flip side, we're gonna have 148 00:05:18,579 --> 00:05:19,939 to be able to use AI in a 149 00:05:19,939 --> 00:05:21,860 quote, unquote smart way so that we can, 150 00:05:22,259 --> 00:05:24,595 start getting, things to kinda swing back the 151 00:05:24,595 --> 00:05:25,254 other way. 152 00:05:25,875 --> 00:05:26,375 Absolutely. 153 00:05:26,754 --> 00:05:27,794 All great points. 154 00:05:28,274 --> 00:05:30,595 And let's touch on staffing and workforce challenges 155 00:05:30,595 --> 00:05:32,915 as these continue to be concerns across health 156 00:05:32,915 --> 00:05:35,014 care as well. So how is your organization 157 00:05:35,154 --> 00:05:37,714 navigating these pressures, and what strategies have you 158 00:05:37,714 --> 00:05:38,615 seen work well? 159 00:05:39,420 --> 00:05:41,439 Great question. I think that's always been applied. 160 00:05:41,980 --> 00:05:43,199 It's just different time, 161 00:05:43,660 --> 00:05:45,279 relatively the same issues, 162 00:05:45,900 --> 00:05:47,900 but with a different a different hat or 163 00:05:47,900 --> 00:05:48,800 a different mask. 164 00:05:49,259 --> 00:05:50,639 So I think at this point, 165 00:05:51,175 --> 00:05:52,775 you know, we mentioned AI, and I'll circle 166 00:05:52,775 --> 00:05:54,875 back around to that. I think right now, 167 00:05:55,254 --> 00:05:57,095 we have to find people that have some 168 00:05:57,095 --> 00:05:59,415 heart and some soul. And so rather than 169 00:05:59,415 --> 00:06:01,254 just finding people that can quote unquote just 170 00:06:01,254 --> 00:06:03,095 do a job, we need to start actually, 171 00:06:03,095 --> 00:06:05,595 like, looking at people that actually share 172 00:06:06,519 --> 00:06:08,279 actually, that wanna actually invest in your business 173 00:06:08,279 --> 00:06:10,199 or invest in your practice or your philosophy, 174 00:06:10,199 --> 00:06:11,719 and then also kinda share the mission and 175 00:06:11,719 --> 00:06:13,659 the goals that you have as an organization 176 00:06:13,800 --> 00:06:14,699 or as a provider. 177 00:06:15,000 --> 00:06:16,519 So that's one thing that we've been looking 178 00:06:16,519 --> 00:06:18,379 for. So for some of our 179 00:06:18,759 --> 00:06:21,240 what I call, like, the quote unquote smaller 180 00:06:21,240 --> 00:06:21,740 jobs, 181 00:06:22,574 --> 00:06:23,314 those folks 182 00:06:24,014 --> 00:06:26,995 bring them in, share the philosophy, the vision, 183 00:06:27,294 --> 00:06:28,914 and they have their ninety days. 184 00:06:29,294 --> 00:06:30,894 On the flip side, if we're looking for 185 00:06:30,894 --> 00:06:33,615 people to try to direct programs, like, be, 186 00:06:33,615 --> 00:06:35,694 like, a director of a specific department that 187 00:06:35,694 --> 00:06:36,675 we have in place, 188 00:06:37,180 --> 00:06:39,519 those folks need to really kind of internalize 189 00:06:39,660 --> 00:06:41,500 that, take that in, and they're gonna be 190 00:06:41,500 --> 00:06:43,339 looked at in a different way. But a 191 00:06:43,339 --> 00:06:45,659 lot of it, in terms of trying to 192 00:06:45,659 --> 00:06:46,560 prevent turnover, 193 00:06:47,500 --> 00:06:49,419 providing a platform for people to be quote 194 00:06:49,419 --> 00:06:51,764 unquote happy, I think it's imperative for us 195 00:06:51,764 --> 00:06:53,365 to try to do the due diligence upfront 196 00:06:53,365 --> 00:06:54,965 as opposed to just bringing people in and 197 00:06:54,965 --> 00:06:56,805 then hoping that they make it. Other things, 198 00:06:56,805 --> 00:06:58,884 I think, some of the more practical things 199 00:06:58,884 --> 00:07:00,504 that I think we do as an organization, 200 00:07:01,205 --> 00:07:02,365 we're in a day and age where there's 201 00:07:02,365 --> 00:07:04,485 a lot of ADHD or ADD. A lot 202 00:07:04,485 --> 00:07:05,545 of people are bored. 203 00:07:05,930 --> 00:07:07,770 So it there was a lot of value 204 00:07:07,770 --> 00:07:08,970 back in the day just to be able 205 00:07:08,970 --> 00:07:10,330 to kind of focus on on a task 206 00:07:10,330 --> 00:07:11,069 at a time. 207 00:07:11,610 --> 00:07:13,529 I think most people are designed now or 208 00:07:13,529 --> 00:07:16,649 have basically gone into a way of being 209 00:07:16,649 --> 00:07:18,964 able to multitask to an extent. And a 210 00:07:18,964 --> 00:07:20,324 lot a lot of it has to do 211 00:07:20,324 --> 00:07:22,164 with the fact that, you know, we have, 212 00:07:22,724 --> 00:07:23,224 technology, 213 00:07:23,685 --> 00:07:24,185 electronics, 214 00:07:24,644 --> 00:07:26,664 AI, and things like that at our disclosure. 215 00:07:26,805 --> 00:07:28,104 And so if one used correctly, 216 00:07:28,564 --> 00:07:30,185 those kind of things can be optimized. 217 00:07:30,564 --> 00:07:32,689 So it helps with the role optimization, 218 00:07:32,990 --> 00:07:34,689 but it also then helps with, 219 00:07:35,310 --> 00:07:36,210 preventing burnout, 220 00:07:36,990 --> 00:07:39,389 for everybody pretty much involved. I think it 221 00:07:39,389 --> 00:07:42,430 also provides flexibility for people. So when people 222 00:07:42,430 --> 00:07:44,449 can do things outside of the office, 223 00:07:44,854 --> 00:07:46,935 it also gives them that opportunity to still 224 00:07:46,935 --> 00:07:49,014 be able to do the work. But, hey, 225 00:07:49,014 --> 00:07:50,875 I have a sick kid or I have 226 00:07:51,254 --> 00:07:53,334 something else popped up. My parent is sick. 227 00:07:53,334 --> 00:07:54,935 I can still get the job done and 228 00:07:54,935 --> 00:07:57,175 still provide the service, and still get paid 229 00:07:57,175 --> 00:07:59,574 without necessarily being reprimanded to the point where 230 00:07:59,574 --> 00:08:00,750 I may lose my job. 231 00:08:01,310 --> 00:08:03,389 And then we'll probably circle back around to 232 00:08:03,389 --> 00:08:06,110 this as well, I believe. But outsourcing is 233 00:08:06,110 --> 00:08:07,709 becoming a huge thing. There's always people out 234 00:08:07,709 --> 00:08:09,470 there that wanna continue or groups of people 235 00:08:09,470 --> 00:08:11,230 out there that wanna try to provide services 236 00:08:11,230 --> 00:08:13,629 for us. So I think working with groups 237 00:08:13,629 --> 00:08:15,854 that are specialized in specific areas, I think, 238 00:08:15,854 --> 00:08:16,675 is very beneficial. 239 00:08:17,214 --> 00:08:18,894 And, I've already used the buzz term AI 240 00:08:18,894 --> 00:08:20,334 at least twice, so I'll do it a 241 00:08:20,334 --> 00:08:22,334 third time now and just basically say that 242 00:08:22,334 --> 00:08:22,834 as, 243 00:08:23,615 --> 00:08:26,014 we continue to work together with AI, I 244 00:08:26,014 --> 00:08:28,574 think we're gonna actually continue to grow and 245 00:08:28,574 --> 00:08:29,074 prosper. 246 00:08:29,800 --> 00:08:30,860 A 100%. 247 00:08:31,400 --> 00:08:34,279 And as outpatient care continues to grow, how 248 00:08:34,279 --> 00:08:36,279 do you see the role of orthopedics and 249 00:08:36,279 --> 00:08:39,019 ASCs evolving within the broader healthcare ecosystem? 250 00:08:40,279 --> 00:08:42,600 So like I mentioned before, there's a shift 251 00:08:42,600 --> 00:08:43,899 for things that were 252 00:08:44,414 --> 00:08:46,495 more, on the inpatient end that were kinda 253 00:08:46,495 --> 00:08:48,334 shifting one direction, and then the things from 254 00:08:48,334 --> 00:08:50,174 the outpatient setting is shifting in the other 255 00:08:50,174 --> 00:08:52,894 direction. So, again, things happen for us, not, 256 00:08:53,134 --> 00:08:55,455 against us. And so it's about kinda going 257 00:08:55,455 --> 00:08:56,975 with the flow in some ways and trying 258 00:08:56,975 --> 00:08:58,334 to figure out, okay. Well, this is where 259 00:08:58,334 --> 00:08:59,455 I'm at, and this is what I need 260 00:08:59,455 --> 00:09:01,429 to do. So looking at it from that 261 00:09:01,429 --> 00:09:02,730 angle with everything, 262 00:09:03,350 --> 00:09:05,269 with a lot more shifting to outpatient, that 263 00:09:05,269 --> 00:09:06,389 just means that there's gonna be a lot 264 00:09:06,389 --> 00:09:07,829 more volume. So how are we gonna be 265 00:09:07,829 --> 00:09:10,569 able to basically take that volume in? So 266 00:09:10,709 --> 00:09:13,034 in some ways, it actually aligns with, 267 00:09:13,434 --> 00:09:13,934 CMS, 268 00:09:14,714 --> 00:09:15,694 Medicare guidelines, 269 00:09:16,235 --> 00:09:18,634 what insurance companies are looking for. So we're 270 00:09:18,634 --> 00:09:20,014 looking for cost efficiencies, 271 00:09:20,954 --> 00:09:23,674 you know, patient satisfaction, you know, aligning with, 272 00:09:23,834 --> 00:09:25,595 the payers and so on. You have to 273 00:09:25,595 --> 00:09:26,815 also understand that 274 00:09:27,250 --> 00:09:29,170 pain in orthopedics is one of the number 275 00:09:29,170 --> 00:09:30,930 one reasons why people actually even go and 276 00:09:30,930 --> 00:09:33,250 see a physician or provider or to see 277 00:09:33,330 --> 00:09:34,629 actually seek out help, 278 00:09:35,090 --> 00:09:35,590 period. 279 00:09:36,290 --> 00:09:36,790 So 280 00:09:37,330 --> 00:09:39,990 it gives us an opportunity in this specific 281 00:09:40,050 --> 00:09:40,550 field 282 00:09:40,894 --> 00:09:43,394 to actually become the quote unquote gatekeeper. 283 00:09:44,174 --> 00:09:46,735 Previously, primary care doctors were kinda looked at 284 00:09:46,735 --> 00:09:48,414 as the gatekeepers, but how often do they 285 00:09:48,414 --> 00:09:49,715 see their primary care doc? 286 00:09:50,335 --> 00:09:52,975 Maybe once every three months, six months, maybe 287 00:09:52,975 --> 00:09:54,899 once a year, depending on what's going on. 288 00:09:54,980 --> 00:09:57,540 But if you're working, if you're having an 289 00:09:57,540 --> 00:10:00,259 an orthopedic issue or a pain issue, you're 290 00:10:00,259 --> 00:10:01,879 gonna end up seeing those providers 291 00:10:02,259 --> 00:10:04,740 much more frequently. And so it gives us 292 00:10:04,740 --> 00:10:07,559 an opportunity not necessarily to do everything ourselves, 293 00:10:07,620 --> 00:10:08,840 but to be able to outsource 294 00:10:09,304 --> 00:10:11,944 to our behavioral health specialists, our exercise therapists, 295 00:10:11,944 --> 00:10:12,764 and so on. 296 00:10:13,464 --> 00:10:15,625 And so we're we have a huge opportunity 297 00:10:15,625 --> 00:10:16,125 here. 298 00:10:16,745 --> 00:10:18,924 Absolutely. And as we round out our conversation, 299 00:10:18,985 --> 00:10:22,105 you've touched on this, throughout the conversation so 300 00:10:22,105 --> 00:10:25,670 far, but many organizations are exploring new technologies 301 00:10:25,889 --> 00:10:28,950 and partnerships and care models to improve efficiency 302 00:10:29,250 --> 00:10:31,910 and outcomes. So are there any other innovations 303 00:10:32,210 --> 00:10:34,050 outside of the ones you've already touched on, 304 00:10:34,290 --> 00:10:36,629 or initiatives that you found particularly promising? 305 00:10:37,365 --> 00:10:39,465 Yeah. Absolutely. 100%. 306 00:10:40,004 --> 00:10:41,764 I think this is actually an opportunity for 307 00:10:41,764 --> 00:10:42,804 us to be able to see, like, how 308 00:10:42,804 --> 00:10:44,004 we can kinda look at things a little 309 00:10:44,004 --> 00:10:44,745 bit more holistically. 310 00:10:45,205 --> 00:10:47,524 So number one, one of the reasons we 311 00:10:47,524 --> 00:10:49,845 actually shifted our pain practice and our regenerative 312 00:10:49,845 --> 00:10:51,945 practice, which were actually two separate entities 313 00:10:52,480 --> 00:10:53,460 under one umbrella 314 00:10:54,080 --> 00:10:56,320 or, to try to have an umbrella organization 315 00:10:56,320 --> 00:10:58,000 for all of it was so that we 316 00:10:58,000 --> 00:11:00,000 could provide that holistic care. And so what 317 00:11:00,000 --> 00:11:01,220 I mean by that is 318 00:11:01,600 --> 00:11:02,340 I'm actually 319 00:11:03,039 --> 00:11:05,679 running lab tests and things like that on 320 00:11:05,679 --> 00:11:06,179 people 321 00:11:06,674 --> 00:11:08,855 to see where their kidney and liver is. 322 00:11:09,235 --> 00:11:10,914 I'm also looking to see, like, where some 323 00:11:10,914 --> 00:11:12,455 of their hormonal or nutritional, 324 00:11:12,835 --> 00:11:15,394 imbalances or deficiencies are. And so this gives 325 00:11:15,394 --> 00:11:17,394 us an opportunity now to actually send them 326 00:11:17,394 --> 00:11:19,715 back to their primary care doctor or to 327 00:11:19,715 --> 00:11:21,414 their rheumatologist or endocrinologist 328 00:11:21,794 --> 00:11:24,160 or a GI specialist or whatnot. 329 00:11:24,700 --> 00:11:26,379 The other thing that we also saw as 330 00:11:26,379 --> 00:11:28,460 an opportunity here was to actually then start 331 00:11:28,460 --> 00:11:29,919 up our own little, 332 00:11:30,379 --> 00:11:32,460 primary care clinic so that we can start 333 00:11:32,460 --> 00:11:34,700 that and be able to streamline that without 334 00:11:34,700 --> 00:11:36,720 necessarily taxing the current providers 335 00:11:37,074 --> 00:11:38,115 that are doing, 336 00:11:38,514 --> 00:11:40,615 the traditional pain management in orthopedics. 337 00:11:41,394 --> 00:11:43,334 So that's from that one angle. So, basically, 338 00:11:43,394 --> 00:11:45,634 in a nutshell there, we're looking at trying 339 00:11:45,634 --> 00:11:48,914 to get people more care and optimize their 340 00:11:48,914 --> 00:11:51,920 condition so that no matter what procedure, medication, 341 00:11:51,980 --> 00:11:53,660 or, innovations are being, 342 00:11:54,300 --> 00:11:56,059 recommended to them, they'll be in a good 343 00:11:56,059 --> 00:11:58,220 place to be able to receive receive it, 344 00:11:58,220 --> 00:12:01,840 not just, physically, but also on, multiple levels, 345 00:12:02,300 --> 00:12:04,879 be it spiritually, mentally, and so on. 346 00:12:05,524 --> 00:12:08,085 Now in terms of just, I'll I'll call 347 00:12:08,085 --> 00:12:09,945 the next part innovative interventions. 348 00:12:10,565 --> 00:12:14,164 So we have now not just opioids. When 349 00:12:14,164 --> 00:12:16,004 opioids first came out, it was like like 350 00:12:16,004 --> 00:12:16,664 a godsend. 351 00:12:17,365 --> 00:12:19,524 Now we're amidst a a pandemic or an 352 00:12:19,524 --> 00:12:21,669 epidemic of or people call it, like, the 353 00:12:21,669 --> 00:12:23,429 opioid crisis. And so now we're looking for 354 00:12:23,429 --> 00:12:25,129 other things to try to help, 355 00:12:25,589 --> 00:12:28,409 mitigate those issues. And so medications, 356 00:12:29,110 --> 00:12:31,929 that are sodium or specific sodium channel blockers, 357 00:12:32,149 --> 00:12:33,690 I e, gen generics, 358 00:12:34,144 --> 00:12:36,544 There's an opportunity to help, with something like 359 00:12:36,544 --> 00:12:38,085 that, and there's many other, 360 00:12:38,625 --> 00:12:39,125 examples 361 00:12:39,665 --> 00:12:41,504 just like that. And then, of course, the 362 00:12:41,504 --> 00:12:43,504 field is also continuing to blow up in 363 00:12:43,504 --> 00:12:45,345 the sense that we have all of the, 364 00:12:45,665 --> 00:12:48,225 the different, interventional procedures all the way from 365 00:12:48,225 --> 00:12:51,179 SI joint fusions, facet fusions, minimally invasive lumbar 366 00:12:51,179 --> 00:12:51,679 decompressions, 367 00:12:52,299 --> 00:12:53,759 basovertebral nerve ablations. 368 00:12:54,940 --> 00:12:56,779 We still have our traditional stem. We have 369 00:12:56,779 --> 00:12:59,740 our peripheral nerve stem. And then, I'll I 370 00:12:59,740 --> 00:13:02,455 saved, talking about pain pumps, for last because 371 00:13:02,455 --> 00:13:03,815 they have been around for a little while. 372 00:13:03,815 --> 00:13:05,735 But pain pumps have actually become a huge 373 00:13:05,735 --> 00:13:08,235 thing because it helps mitigate the opioid crisis. 374 00:13:08,615 --> 00:13:09,674 And we've actually, 375 00:13:10,294 --> 00:13:12,715 grown our practice significantly with that, 376 00:13:13,095 --> 00:13:15,129 technology, and we started doing microdosing. 377 00:13:15,430 --> 00:13:17,430 And this is a big thing now. Not 378 00:13:17,430 --> 00:13:18,950 only is the research supporting a lot of 379 00:13:18,950 --> 00:13:20,809 it, but we've also been able to, 380 00:13:21,830 --> 00:13:25,269 get that out onto, larger, forums, and we're 381 00:13:25,269 --> 00:13:28,250 able to present this, information at, other, 382 00:13:28,794 --> 00:13:30,495 big society meetings as well. 383 00:13:30,875 --> 00:13:32,894 Then the last thing I'm gonna mention is 384 00:13:33,355 --> 00:13:34,095 not just 385 00:13:34,475 --> 00:13:36,235 the clinical aspect, but you actually have a 386 00:13:36,235 --> 00:13:37,615 team that is 387 00:13:37,915 --> 00:13:40,014 has to be, I guess, optimized. 388 00:13:41,355 --> 00:13:42,174 And that means 389 00:13:42,539 --> 00:13:43,679 we talked about multitasking, 390 00:13:44,059 --> 00:13:46,059 but you can also overdo it. And peep 391 00:13:46,139 --> 00:13:47,899 and that can result in burnout and people 392 00:13:47,899 --> 00:13:50,059 getting stressed and wanting to leave their jobs 393 00:13:50,059 --> 00:13:52,059 and not having a work life balance and 394 00:13:52,059 --> 00:13:53,659 so on. And so this is where I'm 395 00:13:53,659 --> 00:13:55,600 gonna circle back around and just highlight 396 00:13:56,139 --> 00:13:57,179 the importance of, 397 00:13:58,644 --> 00:14:01,544 outsourcing. And so we have teams now outside, 398 00:14:02,404 --> 00:14:04,245 different places in The United States and even 399 00:14:04,245 --> 00:14:06,164 outside of The United States that actually, work 400 00:14:06,164 --> 00:14:07,684 with us to be able to do things 401 00:14:07,684 --> 00:14:11,605 like remote patient monitoring, therapeutic monitoring, chronic care 402 00:14:11,605 --> 00:14:12,105 management. 403 00:14:12,950 --> 00:14:15,190 We even have, like, another team dedicated to 404 00:14:15,190 --> 00:14:17,509 handling all of our durable medical equipment. And 405 00:14:17,509 --> 00:14:19,190 then we have people also helping with our 406 00:14:19,190 --> 00:14:20,570 revenue cycles, scribing, 407 00:14:20,950 --> 00:14:21,850 and prior authorizations. 408 00:14:22,470 --> 00:14:24,149 Now with all of that said, that's still 409 00:14:24,149 --> 00:14:26,549 a lot of man manpower in a sense 410 00:14:26,549 --> 00:14:27,049 or 411 00:14:27,534 --> 00:14:28,274 people power. 412 00:14:29,294 --> 00:14:31,695 This is also as AI is involved with 413 00:14:31,695 --> 00:14:34,034 this process, hopefully, we'll be able to, 414 00:14:34,975 --> 00:14:35,475 mitigate 415 00:14:35,934 --> 00:14:37,475 some of the issues of 416 00:14:38,095 --> 00:14:40,514 cost in that regard and also help streamline 417 00:14:40,575 --> 00:14:41,075 processes 418 00:14:41,455 --> 00:14:42,914 that are already, you 419 00:14:43,429 --> 00:14:45,589 know, pretty much, simple. They just need to 420 00:14:45,589 --> 00:14:46,089 have 421 00:14:46,949 --> 00:14:47,829 some form of, 422 00:14:48,870 --> 00:14:49,370 organization. 423 00:14:49,909 --> 00:14:50,809 And if it's 424 00:14:51,350 --> 00:14:53,909 where it doesn't involve, say, as much thought 425 00:14:53,909 --> 00:14:56,009 and it's something that just needs to be 426 00:14:56,069 --> 00:14:58,329 done in terms of, from an 427 00:14:59,174 --> 00:14:59,674 algorithmic, 428 00:15:00,455 --> 00:15:03,414 standpoint. That's where, AI can actually really come 429 00:15:03,414 --> 00:15:05,174 in and fit in until it, quote unquote, 430 00:15:05,174 --> 00:15:05,914 gets smarter. 431 00:15:07,014 --> 00:15:09,495 Absolutely. Well, Zeeshan, thank you so much for 432 00:15:09,495 --> 00:15:11,654 joining me today. Is there anything else you'd 433 00:15:11,654 --> 00:15:13,335 like to touch on that we didn't get 434 00:15:13,335 --> 00:15:13,835 to? 435 00:15:15,100 --> 00:15:16,379 Just a shout out to all of our 436 00:15:16,379 --> 00:15:18,459 organizations that have been working with us and 437 00:15:18,459 --> 00:15:20,860 all of the societies that continue to, support 438 00:15:20,860 --> 00:15:21,360 us 439 00:15:22,539 --> 00:15:25,419 in our, endeavors to try to further, 440 00:15:26,375 --> 00:15:28,454 basically everything that we do in our patient 441 00:15:28,454 --> 00:15:29,754 care. That includes, 442 00:15:30,375 --> 00:15:31,595 Ipsos, ASAP, 443 00:15:32,214 --> 00:15:32,714 NASS, 444 00:15:33,174 --> 00:15:35,355 and I could go on and on, AAPM, 445 00:15:35,654 --> 00:15:36,154 ABPM, 446 00:15:37,414 --> 00:15:39,790 all all of our different boards. And then, 447 00:15:40,350 --> 00:15:41,790 one other thing I would like to just 448 00:15:41,790 --> 00:15:43,250 have a little, personal, 449 00:15:43,629 --> 00:15:45,309 if you have enjoyed any of this, you 450 00:15:45,309 --> 00:15:47,389 can just, you know, reach out, and find 451 00:15:47,389 --> 00:15:49,629 out from us on how we have been 452 00:15:49,629 --> 00:15:51,389 trying to utilize all of these services because 453 00:15:51,389 --> 00:15:52,830 a lot has changed in the last, like, 454 00:15:52,830 --> 00:15:55,095 year or year and a half. And, things 455 00:15:55,095 --> 00:15:56,634 are going at a very fast pace. 456 00:15:57,175 --> 00:15:59,175 And, also, I am actually a new author 457 00:15:59,175 --> 00:16:00,455 of a book. And so if you'd like 458 00:16:00,455 --> 00:16:02,315 to check that out, it's called Reversing Osteoarthritis, 459 00:16:02,934 --> 00:16:04,394 and it can be found on Amazon. 460 00:16:05,292 --> 00:16:07,212 Wonderful. Well, thanks for being here. Again, we 461 00:16:07,212 --> 00:16:09,372 are recording live at the twenty second annual 462 00:16:09,372 --> 00:16:11,632 Spine Orthopedic and Pain Management Conference.