1 00:00:00,160 --> 00:00:02,240 Hello, everyone. This is Jacob Emerson with the 2 00:00:02,240 --> 00:00:05,040 Becker's Healthcare ASC podcast. Thanks so much for 3 00:00:05,040 --> 00:00:06,719 tuning in today where we're thrilled to be 4 00:00:06,719 --> 00:00:10,000 joined by John Brownlee, who's the CEO and 5 00:00:10,000 --> 00:00:11,300 cofounder of VidScripps. 6 00:00:11,679 --> 00:00:13,199 John, thanks so much for taking the time 7 00:00:13,199 --> 00:00:14,900 to be with me on the podcast today. 8 00:00:15,224 --> 00:00:18,184 My pleasure, Jacob. Appreciate you inviting me. Absolutely. 9 00:00:18,184 --> 00:00:19,864 And before we dive into everything we wanna 10 00:00:19,864 --> 00:00:21,545 talk with you about, can you tell us 11 00:00:21,545 --> 00:00:23,544 a little bit more about yourself and your 12 00:00:23,544 --> 00:00:24,844 background in health care? 13 00:00:25,544 --> 00:00:26,364 Yeah. Certainly. 14 00:00:27,079 --> 00:00:29,239 So I've spent pretty much my entire career 15 00:00:29,239 --> 00:00:31,500 in health care. I I started off in 16 00:00:31,719 --> 00:00:33,340 the biotech and medical device 17 00:00:33,719 --> 00:00:34,219 businesses, 18 00:00:34,600 --> 00:00:35,239 worked in, 19 00:00:36,200 --> 00:00:37,340 with in largely 20 00:00:38,119 --> 00:00:40,674 in interventional cardiology and oncology 21 00:00:41,054 --> 00:00:41,454 and, 22 00:00:42,015 --> 00:00:43,634 and then the vaccine space. 23 00:00:44,174 --> 00:00:46,354 And I transitioned into the health care services 24 00:00:46,655 --> 00:00:48,814 side of the of the business. I met 25 00:00:48,814 --> 00:00:51,634 governor Tommy Thompson who had just finished his 26 00:00:51,774 --> 00:00:53,614 his time as secretary of health and human 27 00:00:53,614 --> 00:00:55,634 services, in the George Bush administration, 28 00:00:56,530 --> 00:00:57,750 w Bush administration. And, 29 00:00:58,929 --> 00:01:00,310 he was chairman of a company, 30 00:01:00,850 --> 00:01:03,010 did health care services, and I joined that 31 00:01:03,010 --> 00:01:04,849 company. And we did a lot of work 32 00:01:04,849 --> 00:01:07,090 in the both the public sector and military 33 00:01:07,090 --> 00:01:09,349 and CDC and also in the private sector. 34 00:01:09,650 --> 00:01:11,655 And then after leaving that company, which was 35 00:01:11,655 --> 00:01:12,715 sold to UnitedHealthcare, 36 00:01:13,655 --> 00:01:14,314 went into, 37 00:01:14,775 --> 00:01:15,755 kind of my entrepreneurial 38 00:01:16,694 --> 00:01:19,575 time, started a virtual care company called Quinian 39 00:01:19,575 --> 00:01:21,655 Health, a little bit ahead of the time 40 00:01:21,655 --> 00:01:24,350 in terms of, in terms of virtual care 41 00:01:24,350 --> 00:01:25,549 and online care, but, 42 00:01:26,030 --> 00:01:27,569 ended up selling that company. 43 00:01:27,870 --> 00:01:29,630 And then about thirteen years ago, I started 44 00:01:29,630 --> 00:01:32,590 Bitscript along with my, cofounder Brian Koyad, who's 45 00:01:32,590 --> 00:01:35,409 our who who remains our chief technology officer. 46 00:01:35,715 --> 00:01:37,715 And, I think, mostly what we'll be talking 47 00:01:37,715 --> 00:01:40,194 about today is is the script and and 48 00:01:40,194 --> 00:01:41,634 the things that we do in the ASC 49 00:01:41,634 --> 00:01:42,134 space. 50 00:01:42,914 --> 00:01:44,834 Fantastic. So a long time in the health 51 00:01:44,834 --> 00:01:46,754 care industry, John, and and because of that, 52 00:01:46,754 --> 00:01:48,864 you know that patient education has traditionally relied 53 00:01:48,864 --> 00:01:49,234 on brochures and post op handouts. As we've 54 00:01:49,234 --> 00:01:49,734 seen, 55 00:01:58,229 --> 00:02:00,969 spectrum, how have you seen this experience evolve, 56 00:02:01,349 --> 00:02:03,129 during your years in the industry? 57 00:02:04,064 --> 00:02:06,244 Yeah. There's there's been a lot of evolution, 58 00:02:06,305 --> 00:02:08,965 I think, with various varying levels of success. 59 00:02:09,504 --> 00:02:11,504 You know, when we think about how we, 60 00:02:11,824 --> 00:02:12,965 engage with patients 61 00:02:13,745 --> 00:02:14,805 prior to procedures, 62 00:02:15,344 --> 00:02:17,764 after procedures, you know, with new diagnoses 63 00:02:18,064 --> 00:02:20,069 and so forth. You know, the the the 64 00:02:20,069 --> 00:02:22,069 big challenge here is, you know, health care 65 00:02:22,069 --> 00:02:22,569 providers 66 00:02:23,189 --> 00:02:25,110 tend to repeat themselves a lot. They tend 67 00:02:25,110 --> 00:02:26,949 to say the same things over and over 68 00:02:26,949 --> 00:02:27,449 again. 69 00:02:27,830 --> 00:02:29,989 And, and yet we know patients forget up 70 00:02:29,989 --> 00:02:31,509 to 80% of what they learn at the 71 00:02:31,509 --> 00:02:33,349 point of care depending on depending on what 72 00:02:33,349 --> 00:02:35,194 study you're reading. So we have we have 73 00:02:35,194 --> 00:02:37,375 these really perishable encounters between 74 00:02:37,835 --> 00:02:39,055 providers and their patients. 75 00:02:39,514 --> 00:02:41,275 That leads to a lot of frustration for 76 00:02:41,275 --> 00:02:43,355 providers, a lot of a lot of drives 77 00:02:43,355 --> 00:02:45,194 homes, speaking to patients in the car, and 78 00:02:45,194 --> 00:02:46,655 a lot of callbacks to 79 00:02:46,955 --> 00:02:48,930 to staff members. And a lot of people 80 00:02:48,930 --> 00:02:51,110 are trying to figure figure this thing out. 81 00:02:51,169 --> 00:02:52,689 And I'm not sure we've made a ton 82 00:02:52,689 --> 00:02:54,209 of progress, to be honest with you. You 83 00:02:54,209 --> 00:02:57,250 know, there's there's text messaging platforms. There's, 84 00:02:57,569 --> 00:02:59,969 there's lots of mobile apps. We're looking at 85 00:02:59,969 --> 00:03:02,629 the future of AI agents, you know, delivering, 86 00:03:03,275 --> 00:03:06,335 dynamically delivering con content in kind of conversational 87 00:03:06,634 --> 00:03:10,175 formats, you know, drawing from particular knowledge bases. 88 00:03:10,794 --> 00:03:12,794 But, you know, there's there's a lot going 89 00:03:12,794 --> 00:03:13,594 on, and, 90 00:03:14,155 --> 00:03:15,995 and there's been some successful things and a 91 00:03:15,995 --> 00:03:17,514 lot of things that haven't really worked. But 92 00:03:17,514 --> 00:03:19,270 I think I think from my point of 93 00:03:19,270 --> 00:03:21,430 view, the the endpoint that we we wanna 94 00:03:21,430 --> 00:03:23,290 be thinking about isn't so much the modality. 95 00:03:23,349 --> 00:03:25,270 We tend to get kind of caught up 96 00:03:25,270 --> 00:03:26,010 in innovation 97 00:03:26,550 --> 00:03:28,090 and digital and 98 00:03:28,389 --> 00:03:30,469 digital health and and and those kinds of 99 00:03:30,469 --> 00:03:32,394 things. But it's not really about the the 100 00:03:32,394 --> 00:03:34,235 modality. It's really about the outcome. You know? 101 00:03:34,235 --> 00:03:36,074 Well, what are the tools that are that 102 00:03:36,074 --> 00:03:37,775 are proven to bend the curve 103 00:03:38,235 --> 00:03:40,495 on outcomes that we all care about? 104 00:03:41,034 --> 00:03:42,555 And, you know, from from our point of 105 00:03:42,555 --> 00:03:44,555 view, you know, we we've been doing VidScrip 106 00:03:44,555 --> 00:03:46,414 for thirteen years now, and 107 00:03:47,300 --> 00:03:49,219 there's kind of three buckets that we that 108 00:03:49,219 --> 00:03:51,400 we look at here that that drive success. 109 00:03:52,020 --> 00:03:54,500 You know, the the information that patients receive 110 00:03:54,500 --> 00:03:55,560 needs to be accurate. 111 00:03:55,939 --> 00:03:57,080 That's table stakes. 112 00:03:57,540 --> 00:03:59,219 One of the challenges, of course, though, is 113 00:03:59,219 --> 00:04:01,219 that we tend to create information vacuums for 114 00:04:01,219 --> 00:04:02,280 patients, and patients 115 00:04:02,655 --> 00:04:04,814 go online and they seek out doctor Google, 116 00:04:04,814 --> 00:04:06,734 and that's a problem. And then the accuracy 117 00:04:06,734 --> 00:04:07,234 decreases. 118 00:04:08,174 --> 00:04:09,935 You know, that's the first a. And the 119 00:04:09,935 --> 00:04:11,394 the second is, you know, accessibility. 120 00:04:12,495 --> 00:04:14,334 This is also table stakes. But, you know, 121 00:04:14,334 --> 00:04:16,620 there's varying levels of of accessibility of 122 00:04:17,180 --> 00:04:20,060 of educational content. Certainly, health care providers are 123 00:04:20,060 --> 00:04:22,399 difficult to access because they're so busy. 124 00:04:23,100 --> 00:04:25,019 Apps are hard to access for a lot 125 00:04:25,019 --> 00:04:25,680 of patients, 126 00:04:26,220 --> 00:04:28,479 and so forth. So accessibility is an issue. 127 00:04:28,779 --> 00:04:30,535 The The one that we really focus on 128 00:04:30,535 --> 00:04:32,615 at VidScrip, but I probably should talk about 129 00:04:32,615 --> 00:04:33,574 kind of what it is that we do 130 00:04:33,574 --> 00:04:35,894 here at some point, but, is authenticity. And 131 00:04:35,894 --> 00:04:38,294 that's and that's that's kind of the most 132 00:04:38,294 --> 00:04:38,794 important 133 00:04:39,095 --> 00:04:40,954 element of really creating 134 00:04:42,294 --> 00:04:43,620 content that drives 135 00:04:44,339 --> 00:04:46,180 that drives outcomes. And and not a lot 136 00:04:46,180 --> 00:04:47,939 of people wanna play in that space. And 137 00:04:47,939 --> 00:04:49,139 we can talk about kind of what I 138 00:04:49,139 --> 00:04:50,919 mean by authenticity. But, 139 00:04:51,459 --> 00:04:52,819 the you know, in our view, and the 140 00:04:52,899 --> 00:04:55,379 our data seems to indicate that the more 141 00:04:55,379 --> 00:04:58,360 authentic the content is that patients are receiving, 142 00:04:58,845 --> 00:05:00,305 the better engaged patients 143 00:05:00,685 --> 00:05:02,444 are. The better engaged they are, the better 144 00:05:02,444 --> 00:05:05,805 the outcomes are. And, so accuracy, accessibility, and 145 00:05:05,805 --> 00:05:06,305 authenticity 146 00:05:07,004 --> 00:05:08,764 are really those keys, and that's kinda how 147 00:05:08,764 --> 00:05:11,585 we think about whether it's digital or nondigital, 148 00:05:12,125 --> 00:05:13,645 how we need to be engaging patients to 149 00:05:13,645 --> 00:05:14,545 get better outcomes. 150 00:05:15,300 --> 00:05:18,339 Absolutely. So content drives outcomes. And I and 151 00:05:18,339 --> 00:05:20,339 I totally hear your perspective that it's not 152 00:05:20,339 --> 00:05:22,339 necessarily about the modality. It is about the 153 00:05:22,339 --> 00:05:26,339 outcomes. But is video particularly impactful in an 154 00:05:26,339 --> 00:05:28,419 ASC setting compared to some of the other 155 00:05:28,419 --> 00:05:30,439 forms of patient education that you mentioned? 156 00:05:31,194 --> 00:05:32,714 Yeah. I mean, our day our data would 157 00:05:32,714 --> 00:05:34,875 would would seem to indicate it it is. 158 00:05:34,875 --> 00:05:36,954 And, you know, I always kinda caution this. 159 00:05:36,954 --> 00:05:38,555 You know, there's a lot of people, like, 160 00:05:38,555 --> 00:05:39,454 talk about video. 161 00:05:39,914 --> 00:05:42,254 And and, you know, VidScrip, you know, VidScrip 162 00:05:42,394 --> 00:05:44,735 is is a is a platform that allows, 163 00:05:45,274 --> 00:05:47,170 health care providers to create short little videos, 164 00:05:47,170 --> 00:05:49,110 a whole bunch of them that answer 165 00:05:49,490 --> 00:05:51,410 all of the patient's questions about, you know, 166 00:05:51,410 --> 00:05:53,589 let's say, a procedure like total knee replacement. 167 00:05:54,050 --> 00:05:55,490 And then we take these little videos and 168 00:05:55,490 --> 00:05:57,649 bundle them into journeys, and we guide patients 169 00:05:57,649 --> 00:06:00,209 through these journeys using the videos from their 170 00:06:00,209 --> 00:06:00,949 own doctor. 171 00:06:01,354 --> 00:06:03,754 And so but this script doesn't work because 172 00:06:03,754 --> 00:06:04,495 it's video 173 00:06:04,954 --> 00:06:07,134 per se. It works because it's authentic. 174 00:06:07,754 --> 00:06:09,834 And so, you know, we have we have, 175 00:06:10,194 --> 00:06:12,314 a study published in the Journal of American 176 00:06:12,314 --> 00:06:14,414 Urology Association in 2019, 177 00:06:14,555 --> 00:06:15,375 '12 centers 178 00:06:15,860 --> 00:06:18,339 around the country, some academic, some private, led 179 00:06:18,339 --> 00:06:19,779 by doctor Mike Shea at the University of 180 00:06:19,779 --> 00:06:20,839 California San Diego. 181 00:06:21,220 --> 00:06:23,639 And that study showed a 70% reduction 182 00:06:24,100 --> 00:06:25,720 in cans in surgery cancellations 183 00:06:26,100 --> 00:06:27,560 for patients who were receiving 184 00:06:27,939 --> 00:06:29,620 these series of videos when they get them 185 00:06:29,620 --> 00:06:30,919 by text message or email. 186 00:06:31,595 --> 00:06:33,514 But they're receiving these videos leading up to 187 00:06:33,514 --> 00:06:34,975 surgery and then after surgery. 188 00:06:35,595 --> 00:06:37,514 And ninety four percent of the patients in 189 00:06:37,514 --> 00:06:39,514 that study said that they watched all or 190 00:06:39,514 --> 00:06:41,454 almost all of their doctor's videos. 191 00:06:42,074 --> 00:06:44,735 And so I I really try to emphasize 192 00:06:44,794 --> 00:06:47,169 that I mean, there's there's tons of video 193 00:06:47,169 --> 00:06:48,769 out there. You know? There's you can go 194 00:06:48,769 --> 00:06:50,870 to YouTube and find video about anything. 195 00:06:51,569 --> 00:06:54,209 But what makes VidScrip work or things like 196 00:06:54,209 --> 00:06:54,709 VidScrip 197 00:06:55,250 --> 00:06:58,149 is that the videos are so authentic authentic 198 00:06:58,209 --> 00:07:00,949 because they come from your own provider. 199 00:07:01,535 --> 00:07:03,134 And what what we figured out how to 200 00:07:03,134 --> 00:07:05,634 do over the last decade plus is to 201 00:07:05,935 --> 00:07:08,035 is to create authenticity at scale. 202 00:07:08,574 --> 00:07:10,975 And that's the trick with video. And, when 203 00:07:10,975 --> 00:07:12,115 you can do that, 204 00:07:12,654 --> 00:07:14,814 you combine that accuracy of the information because 205 00:07:14,814 --> 00:07:16,355 it's coming from your own doctor, 206 00:07:16,680 --> 00:07:19,080 the accessibility because it's being delivered directly to 207 00:07:19,080 --> 00:07:20,439 you at just the right time in a 208 00:07:20,439 --> 00:07:21,180 care episode, 209 00:07:21,959 --> 00:07:25,560 and most importantly, by far, the authenticity because 210 00:07:25,560 --> 00:07:27,800 it's content that's coming from your own doctor. 211 00:07:27,800 --> 00:07:28,699 So when you 212 00:07:29,125 --> 00:07:30,884 consume that or when you share that with 213 00:07:30,884 --> 00:07:32,584 a a loved one or a caregiver, 214 00:07:33,204 --> 00:07:35,444 this is the most important information there is 215 00:07:35,444 --> 00:07:37,925 because it's authentically coming from the provider who's 216 00:07:37,925 --> 00:07:39,764 taking care of me or my mother and 217 00:07:39,764 --> 00:07:40,425 so forth. 218 00:07:40,725 --> 00:07:42,805 And so, yes, we we do video, and 219 00:07:42,805 --> 00:07:44,910 there's there's a number of different video based 220 00:07:45,069 --> 00:07:46,370 platforms out there. But, 221 00:07:46,830 --> 00:07:49,310 but the authenticity of your own doctor is 222 00:07:49,310 --> 00:07:51,250 really is really what it comes down to. 223 00:07:52,269 --> 00:07:54,589 Understood. So so the data is really pointing 224 00:07:54,589 --> 00:07:58,370 to patients increasingly preferring to consume medical information 225 00:07:58,509 --> 00:07:59,970 via the video format. 226 00:08:01,375 --> 00:08:02,654 What are some of the challenges then that 227 00:08:02,654 --> 00:08:05,134 practices might encounter in getting providers on board 228 00:08:05,134 --> 00:08:07,394 with doing this? How how is Vidscripts 229 00:08:07,694 --> 00:08:10,035 making it so that it's easy for clinicians 230 00:08:10,175 --> 00:08:11,394 to make these videos? 231 00:08:12,670 --> 00:08:14,670 Yeah. That's and that's, you know, that's been 232 00:08:14,670 --> 00:08:16,589 the work of the last, you know, thirteen 233 00:08:16,589 --> 00:08:19,230 years for us. And, you know, there's there's 234 00:08:19,550 --> 00:08:21,629 I always say there's there's kind of four 235 00:08:21,629 --> 00:08:24,350 potential failure points for something like this. Number 236 00:08:24,350 --> 00:08:25,790 one is, you know, is this is this 237 00:08:25,790 --> 00:08:27,009 a problem we're solving? 238 00:08:27,615 --> 00:08:29,774 And when I talk to busy surgeons and 239 00:08:29,774 --> 00:08:32,095 I say, hey. You know, you're it's Groundhog 240 00:08:32,095 --> 00:08:33,695 Day. Right? You repeat yourself all the time, 241 00:08:33,695 --> 00:08:36,174 but patients forget what you say. They almost 242 00:08:36,174 --> 00:08:38,334 all agree with that. And so, you know, 243 00:08:38,334 --> 00:08:39,934 getting sort of buy in that this is 244 00:08:39,934 --> 00:08:42,334 a problem we're solving is is not too 245 00:08:42,334 --> 00:08:42,834 difficult. 246 00:08:43,399 --> 00:08:45,080 And when I ask them, will they will 247 00:08:45,080 --> 00:08:46,440 they sit in front of our app, that 248 00:08:46,440 --> 00:08:48,440 script in our case, that script studio and 249 00:08:48,440 --> 00:08:49,960 answer a whole bunch of questions? We don't 250 00:08:49,960 --> 00:08:51,879 really get too much trouble getting them to 251 00:08:51,879 --> 00:08:54,440 do that because they realize they're solving an 252 00:08:54,440 --> 00:08:56,440 acute problem that they face directly in their 253 00:08:56,440 --> 00:08:58,460 own practice. It's not the same as when 254 00:08:58,774 --> 00:09:00,535 sort of maybe a marketing person calls and 255 00:09:00,535 --> 00:09:01,894 say, hey. Will you come down to the 256 00:09:01,894 --> 00:09:03,495 conference room and sit here for an hour 257 00:09:03,495 --> 00:09:04,855 and make a video that we're gonna put 258 00:09:04,855 --> 00:09:07,414 on our website? That's that's video content you're 259 00:09:07,414 --> 00:09:10,215 kinda creating for somebody else. This is content 260 00:09:10,215 --> 00:09:12,375 you're creating for yourself, for your own patients 261 00:09:12,375 --> 00:09:14,939 that will drive efficiency and drive better patient 262 00:09:14,939 --> 00:09:17,279 behavior. So that's really not a big barrier. 263 00:09:17,899 --> 00:09:19,600 Patients love this content. 264 00:09:20,620 --> 00:09:22,459 Our we we ask we ask patients, 265 00:09:23,100 --> 00:09:25,819 patient satisfaction score for every single journey, and 266 00:09:25,819 --> 00:09:27,120 the average patient satisfaction 267 00:09:27,659 --> 00:09:30,095 score across our entire platform was 9.6 out 268 00:09:30,095 --> 00:09:32,254 of 10. So the patients are thrilled with 269 00:09:32,254 --> 00:09:34,254 this content. They're not used to getting it. 270 00:09:34,254 --> 00:09:36,735 Where are the operational challenges? And when we're 271 00:09:36,735 --> 00:09:39,475 working with an ambulatory surgery center or practice, 272 00:09:39,535 --> 00:09:40,830 the really, the key is 273 00:09:41,309 --> 00:09:42,910 is getting in there and making sure that 274 00:09:42,910 --> 00:09:44,370 we're managing the workflow. 275 00:09:44,910 --> 00:09:46,590 And what that really means is making sure 276 00:09:46,590 --> 00:09:48,910 the right patient is getting the right VIN 277 00:09:48,910 --> 00:09:51,149 script from the right doctor. And so we 278 00:09:51,149 --> 00:09:53,889 can export, you know, very simple standard reports 279 00:09:54,154 --> 00:09:56,235 from the EMR systems all the way up 280 00:09:56,235 --> 00:09:57,054 to, you know, 281 00:09:57,355 --> 00:09:59,674 a fire based integration and kinda everything in 282 00:09:59,674 --> 00:10:01,674 between to make sure that we're sort of 283 00:10:01,674 --> 00:10:03,514 automating that process of, 284 00:10:04,394 --> 00:10:06,235 of making sure that we're getting the data 285 00:10:06,235 --> 00:10:07,855 so we can enroll these patients. 286 00:10:08,179 --> 00:10:11,299 And and that's really the operational key. And 287 00:10:11,299 --> 00:10:12,980 so the providers tend to be really on 288 00:10:12,980 --> 00:10:15,159 board because they they they they can imagine 289 00:10:15,379 --> 00:10:17,539 if I if I could repeat myself less 290 00:10:17,539 --> 00:10:19,620 or if I could have to field fewer 291 00:10:19,620 --> 00:10:21,620 calls or my staff could field field fewer 292 00:10:21,620 --> 00:10:23,825 calls and so forth, there's value there. But 293 00:10:23,825 --> 00:10:26,144 it's really that operational piece in the middle 294 00:10:26,144 --> 00:10:28,004 that really that really drives success. 295 00:10:28,705 --> 00:10:30,865 Absolutely. And and, John, you mentioned the high 296 00:10:30,865 --> 00:10:32,004 consumer scores. 297 00:10:32,705 --> 00:10:34,144 Can you expand on that and give us 298 00:10:34,144 --> 00:10:36,465 a a concrete example in terms of from 299 00:10:36,465 --> 00:10:39,579 the patient side on how Vidscripts is supporting 300 00:10:39,720 --> 00:10:40,539 the care journey? 301 00:10:41,079 --> 00:10:42,779 Yeah. Absolutely. So 302 00:10:43,159 --> 00:10:44,839 there's a lot of I mean, as you 303 00:10:44,839 --> 00:10:46,360 can imagine over this period of time, there's 304 00:10:46,360 --> 00:10:47,720 a lot of examples. I'll give you a 305 00:10:47,720 --> 00:10:48,860 couple of my favorites. 306 00:10:49,639 --> 00:10:51,320 We do a ton of work in the 307 00:10:51,320 --> 00:10:54,254 audiology space. So Vidscript Vidscript is across really 308 00:10:54,254 --> 00:10:55,154 all all specialties. 309 00:10:55,855 --> 00:10:57,054 We we do we do we happen to 310 00:10:57,054 --> 00:10:58,735 do a lot in the audiology space. So 311 00:10:58,735 --> 00:11:01,774 one of my favorite outcomes metrics is something 312 00:11:01,774 --> 00:11:04,575 in audiology they call companion grade. And so 313 00:11:04,575 --> 00:11:06,539 if we all think about people who are 314 00:11:06,699 --> 00:11:09,120 at a point where they're, they're exploring, 315 00:11:09,740 --> 00:11:12,139 hearing aids and that kind of thing, the 316 00:11:12,139 --> 00:11:15,759 the percentage of patients who come to their 317 00:11:15,899 --> 00:11:17,519 visit with a companion 318 00:11:18,139 --> 00:11:19,120 has a fundamental, 319 00:11:19,820 --> 00:11:22,644 impact on what they do next. In other 320 00:11:22,644 --> 00:11:24,565 words, if if my dad goes in for 321 00:11:24,565 --> 00:11:26,404 hearing aids and he goes by himself, the 322 00:11:26,404 --> 00:11:28,004 chances are he's gonna walk out there and 323 00:11:28,004 --> 00:11:29,845 and and nothing's gonna happen. But if he 324 00:11:29,845 --> 00:11:31,205 goes in with my mom or if he 325 00:11:31,205 --> 00:11:33,304 goes in with my sister, it's very different 326 00:11:33,924 --> 00:11:36,164 different things. So we design journeys in the 327 00:11:36,164 --> 00:11:40,240 audiology space specifically geared towards driving higher companion 328 00:11:40,240 --> 00:11:41,299 rates, and we've seen 329 00:11:41,759 --> 00:11:45,299 measurable improvement in that, which improves outcomes, improves 330 00:11:45,440 --> 00:11:48,480 practice operational and financial performance. And that's just 331 00:11:48,480 --> 00:11:50,080 a really good example of of what we 332 00:11:50,080 --> 00:11:52,335 really try to do, which is designing these 333 00:11:52,335 --> 00:11:54,174 journeys to have it to bend the curve 334 00:11:54,174 --> 00:11:56,654 on an outcome that we know is important 335 00:11:56,654 --> 00:11:58,355 to both patients and providers. 336 00:11:58,894 --> 00:12:01,375 Another another one is we we we work 337 00:12:01,375 --> 00:12:02,835 in the prosthetic space, 338 00:12:03,259 --> 00:12:04,720 and we we help prosthetic 339 00:12:05,339 --> 00:12:05,839 practices 340 00:12:06,139 --> 00:12:08,480 guide their patients from sort of that surgery 341 00:12:08,779 --> 00:12:10,240 experience that they have 342 00:12:11,179 --> 00:12:13,980 to months later when they're actually getting fit 343 00:12:13,980 --> 00:12:14,480 for 344 00:12:15,019 --> 00:12:17,264 for a prosthetic device. And so if you 345 00:12:17,264 --> 00:12:20,144 imagine a patient who is a lower limb 346 00:12:20,144 --> 00:12:22,644 amputee and they come for that fitting, 347 00:12:23,345 --> 00:12:25,424 one of the things that can be that 348 00:12:25,424 --> 00:12:27,504 can be determinative of whether they're gonna have 349 00:12:27,504 --> 00:12:30,725 a successful fitting is whether they bring the 350 00:12:31,129 --> 00:12:34,089 the other shoe, the shoe for the for 351 00:12:34,089 --> 00:12:36,250 the limb that they've lost, which they're obviously 352 00:12:36,250 --> 00:12:38,490 not using currently. And so when they come 353 00:12:38,490 --> 00:12:40,009 to the fitting, they need to have both 354 00:12:40,009 --> 00:12:41,070 shoes with them 355 00:12:41,450 --> 00:12:43,129 so that they have a proper fitting. It 356 00:12:43,129 --> 00:12:44,970 seems like a little thing, but it's actually 357 00:12:44,970 --> 00:12:46,830 something that derails these fittings. 358 00:12:47,235 --> 00:12:49,174 So, again, part of that journey 359 00:12:49,554 --> 00:12:51,955 is we've designed in reminders to make sure 360 00:12:51,955 --> 00:12:54,034 that they that that they that they accomplish 361 00:12:54,034 --> 00:12:56,754 that that relatively minor task so that they 362 00:12:56,754 --> 00:12:58,754 have a successful fitting. And so those are 363 00:12:58,754 --> 00:13:00,674 just kind of two examples of of that 364 00:13:00,674 --> 00:13:02,214 I particularly like. 365 00:13:02,649 --> 00:13:04,429 And we have examples like that from orthopedics 366 00:13:04,570 --> 00:13:06,970 and from urology and and and other spaces 367 00:13:06,970 --> 00:13:09,289 as well. But, you know, we design these 368 00:13:09,289 --> 00:13:11,690 journeys, and we organize the questions that the 369 00:13:11,690 --> 00:13:12,830 providers answer, 370 00:13:13,370 --> 00:13:15,450 with these little videos, and we deliver them 371 00:13:15,450 --> 00:13:17,264 to patients at at just the right time 372 00:13:17,264 --> 00:13:19,024 so that we bend the curve on these 373 00:13:19,024 --> 00:13:22,164 outcomes that that impact what happens with patients. 374 00:13:22,705 --> 00:13:25,024 And because we get such high engagement in 375 00:13:25,024 --> 00:13:27,024 the in the content and the reason we 376 00:13:27,024 --> 00:13:29,184 get such high engagement is because it's, again, 377 00:13:29,184 --> 00:13:31,504 it's authentic. It's my own doctor, my own 378 00:13:31,504 --> 00:13:33,110 prosthetist, my own audiologist. 379 00:13:34,129 --> 00:13:36,070 They're paying attention, and so they 380 00:13:36,450 --> 00:13:38,210 their their actions tend to change as a 381 00:13:38,210 --> 00:13:40,129 result. And so it's exciting to see once 382 00:13:40,129 --> 00:13:42,610 those once we fine tune and tweak those 383 00:13:42,610 --> 00:13:45,009 journeys, it's exciting to see those metrics those 384 00:13:45,009 --> 00:13:45,910 metrics improve. 385 00:13:46,544 --> 00:13:48,544 Absolutely. So clearly a lot of a lot 386 00:13:48,544 --> 00:13:51,924 of great work happening across many specialties, John. 387 00:13:52,225 --> 00:13:53,585 And and if you were to look ahead, 388 00:13:53,585 --> 00:13:56,464 how do you see video continuing to transform 389 00:13:56,464 --> 00:13:57,684 patient care at ASCs 390 00:13:58,144 --> 00:14:00,304 and other benefits that you think practices can 391 00:14:00,304 --> 00:14:01,684 expect by prioritizing 392 00:14:02,519 --> 00:14:03,660 video based education? 393 00:14:04,920 --> 00:14:07,399 Yeah. I think that the ASC space I 394 00:14:07,399 --> 00:14:10,200 mean, that's clearly, you know, to I'm in 395 00:14:10,200 --> 00:14:12,200 Minnesota and to use a hockey analogy, that's 396 00:14:12,200 --> 00:14:13,879 where the that's where the worst that's where 397 00:14:13,879 --> 00:14:15,480 the puck is going, and that's where we're 398 00:14:15,480 --> 00:14:16,779 that's where we're all skating. 399 00:14:17,235 --> 00:14:19,235 You know, there there's some really some specific 400 00:14:19,235 --> 00:14:21,414 needs in the ASC space that we could 401 00:14:21,634 --> 00:14:22,034 obviously, 402 00:14:22,834 --> 00:14:24,274 talk a lot about and and a lot 403 00:14:24,274 --> 00:14:27,414 of your other podcasts have. But, clearly, operational 404 00:14:27,475 --> 00:14:27,975 efficiency 405 00:14:28,355 --> 00:14:30,674 is really what we're what we're going for. 406 00:14:30,674 --> 00:14:31,815 We we need to reduce, 407 00:14:32,274 --> 00:14:33,210 procedure cancellations and no 408 00:14:37,210 --> 00:14:39,070 that's something that we're able to do. 409 00:14:39,610 --> 00:14:42,350 We we wanna reduce callbacks. We want to 410 00:14:42,410 --> 00:14:44,009 reduce the amount of time staff is spending 411 00:14:44,009 --> 00:14:45,929 answering the same questions over and over again 412 00:14:45,929 --> 00:14:48,170 and so forth. And and we've got data 413 00:14:48,170 --> 00:14:50,465 that shows that that this type of content 414 00:14:50,465 --> 00:14:52,085 can do that. Postoperative 415 00:14:52,705 --> 00:14:55,024 outcomes, you know, a new study that was 416 00:14:55,024 --> 00:14:56,884 just, completed at Penn State, 417 00:14:57,264 --> 00:14:59,264 in the again, in the urology space, which 418 00:14:59,264 --> 00:15:00,725 shows a five x reduction 419 00:15:01,024 --> 00:15:01,524 in 420 00:15:01,904 --> 00:15:04,860 post procedural unplanned visits for patients who are 421 00:15:04,860 --> 00:15:07,980 receiving Vidscript before and at Vidscript videos from 422 00:15:07,980 --> 00:15:09,920 their doctor before and after their procedure. 423 00:15:10,540 --> 00:15:11,679 Those kinds of things, 424 00:15:11,980 --> 00:15:14,160 have a significant impact on kind of operational 425 00:15:14,299 --> 00:15:14,799 outcomes. 426 00:15:15,500 --> 00:15:18,585 I think very specific to the ASC is 427 00:15:18,585 --> 00:15:20,345 some work that we're doing with our partners 428 00:15:20,345 --> 00:15:20,825 at at, 429 00:15:21,465 --> 00:15:22,524 at J and J MedTech, 430 00:15:23,465 --> 00:15:25,625 is really thinking about how can VIT scripts 431 00:15:25,625 --> 00:15:28,585 impact things like the new requirements around OCAP 432 00:15:28,585 --> 00:15:29,085 scores, 433 00:15:29,785 --> 00:15:31,485 patient satisfaction metrics, 434 00:15:32,290 --> 00:15:34,210 things like that. So we can build these 435 00:15:34,210 --> 00:15:36,610 journeys and design these questions that these providers 436 00:15:36,610 --> 00:15:38,370 are answering, and then we deliver those videos 437 00:15:38,370 --> 00:15:39,429 to patients around. 438 00:15:39,809 --> 00:15:41,889 For instance, in the OCAP surveys, there's a 439 00:15:41,889 --> 00:15:44,870 number of questions about, did you receive adequate 440 00:15:45,495 --> 00:15:47,815 information around anesthesia and things like that? And 441 00:15:47,815 --> 00:15:48,795 so we make sure 442 00:15:49,174 --> 00:15:50,715 that as we build these journeys, 443 00:15:51,415 --> 00:15:53,975 we're addressing the things that appear in these 444 00:15:53,975 --> 00:15:54,475 surveys 445 00:15:55,014 --> 00:15:56,934 so that when the patient gets that survey, 446 00:15:56,934 --> 00:15:59,490 they they very likely will have forgotten what 447 00:15:59,490 --> 00:16:01,110 they learned at the point of care. 448 00:16:01,410 --> 00:16:03,090 But when they're at home and they're with 449 00:16:03,090 --> 00:16:05,330 a caregiver or a loved one and they're 450 00:16:05,330 --> 00:16:08,450 calm and they're exploring this information in video 451 00:16:08,450 --> 00:16:10,370 form from their own doctor, they're less likely 452 00:16:10,370 --> 00:16:12,370 to forget that, and they're more likely to 453 00:16:12,370 --> 00:16:12,945 be engaged. 454 00:16:13,664 --> 00:16:15,664 And so we're really targeting some of those 455 00:16:15,664 --> 00:16:17,125 patient satisfaction type 456 00:16:17,585 --> 00:16:19,985 type metrics in the, in the ASC space 457 00:16:19,985 --> 00:16:21,044 to make sure that 458 00:16:21,345 --> 00:16:23,825 those practices are maximizing those scores and then 459 00:16:23,825 --> 00:16:26,465 they obviously, what results from those scores. And 460 00:16:26,465 --> 00:16:28,889 so so we're building these journeys 461 00:16:29,350 --> 00:16:31,850 in in slightly different ways in the ASC 462 00:16:31,909 --> 00:16:34,709 setting than we might in in in in 463 00:16:34,709 --> 00:16:37,350 other settings. And we're we're very focused on 464 00:16:37,350 --> 00:16:38,809 kind of what are the what are the 465 00:16:38,870 --> 00:16:39,370 operational, 466 00:16:39,750 --> 00:16:42,664 clinical, and financial outcomes that those practices vein 467 00:16:47,365 --> 00:16:47,865 of 468 00:16:50,884 --> 00:16:53,605 of building this product with ASCs in mind, 469 00:16:53,605 --> 00:16:55,779 John, we have a lot of ASC leaders 470 00:16:55,779 --> 00:16:58,339 listening in. Before we wrap up, anything else 471 00:16:58,339 --> 00:17:00,100 you wanna share with them or any concluding 472 00:17:00,100 --> 00:17:02,200 thoughts you you have for our listeners? 473 00:17:03,139 --> 00:17:05,940 Yeah. So so, well, for one thing, I 474 00:17:05,940 --> 00:17:07,380 mean, you know, if if if any of 475 00:17:07,380 --> 00:17:09,220 them are interested, obviously, in what we do, 476 00:17:09,220 --> 00:17:11,744 they're more than welcome to go to vidscrip.com 477 00:17:11,744 --> 00:17:12,565 and and, 478 00:17:13,345 --> 00:17:14,944 and learn about that. They're more than welcome 479 00:17:14,944 --> 00:17:17,825 to email me at jbrownley@vidscrip.com. 480 00:17:17,825 --> 00:17:19,345 There's no s on the end of that. 481 00:17:19,505 --> 00:17:21,265 V I d s e r I p 482 00:17:21,265 --> 00:17:22,005 dot com. 483 00:17:22,580 --> 00:17:25,460 J Brownlee with two e's. I this is 484 00:17:25,460 --> 00:17:27,779 what I do is interact with, with leaders 485 00:17:27,779 --> 00:17:29,380 in these spaces and and make sure we 486 00:17:29,380 --> 00:17:30,839 understand what their needs are. 487 00:17:31,299 --> 00:17:32,500 The other thing they can do is they 488 00:17:32,500 --> 00:17:34,994 can contact their J and J medtech 489 00:17:35,394 --> 00:17:35,894 representative 490 00:17:36,355 --> 00:17:38,595 in the orthopedic space, for instance, and, 491 00:17:39,234 --> 00:17:40,994 and we actively work with them in the 492 00:17:40,994 --> 00:17:41,974 ASC space, 493 00:17:42,674 --> 00:17:45,075 to bring these programs, make sure that they're 494 00:17:45,075 --> 00:17:47,579 delivering value for those practices. So so so 495 00:17:47,579 --> 00:17:49,599 we're certainly interested in having conversations 496 00:17:49,900 --> 00:17:52,940 and understanding how how the AC practices are 497 00:17:52,940 --> 00:17:54,720 looking for to implementing, 498 00:17:55,179 --> 00:17:57,440 you know, AI driven patient education, 499 00:17:58,220 --> 00:17:59,755 what are all those things that are on 500 00:17:59,755 --> 00:18:01,434 the table, and and how to make sure 501 00:18:01,434 --> 00:18:01,934 that 502 00:18:02,315 --> 00:18:03,535 with all those technologies, 503 00:18:04,234 --> 00:18:05,054 you're leveraging 504 00:18:05,595 --> 00:18:08,075 the authenticity of the of the expertise of 505 00:18:08,075 --> 00:18:08,734 your clinicians 506 00:18:09,275 --> 00:18:11,914 to really drive outcomes. So so we're very, 507 00:18:11,914 --> 00:18:13,835 very interested in having those kinds of conversations, 508 00:18:13,835 --> 00:18:14,494 of course. 509 00:18:15,450 --> 00:18:18,009 Fantastic. Well, John, thank you so much for 510 00:18:18,009 --> 00:18:19,289 taking the time to chat with me on 511 00:18:19,289 --> 00:18:21,289 the podcast today and for sharing your insights 512 00:18:21,289 --> 00:18:23,690 with our listeners. We really appreciate it. My 513 00:18:23,690 --> 00:18:26,009 pleasure, Jacob. Thank you very much. I'd also 514 00:18:26,009 --> 00:18:28,329 like to thank our podcast sponsor, Johnson and 515 00:18:28,329 --> 00:18:30,435 Johnson MedTech. You can tune in to more 516 00:18:30,435 --> 00:18:32,755 podcasts from Becker's Health Care by visiting our 517 00:18:32,755 --> 00:18:36,135 podcast page at beckershospitalreview.com.