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This is Gracelyn Keller with the Becker's Healthcare

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podcast, and we are live at the business

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and operations of ASCs.

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I am joined now by Jacob Rodman, who

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is the CEO at Raleigh Neurosurgical Clinic. Jacob,

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thanks for joining me today. Would love to

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have you introduce yourself and explain a little

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bit more about your role in the industry

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as we get started. Yeah. Happy to. Thanks

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for having me. My name is Jacob Rodman.

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I'm the CEO of Raleigh Neurosurgical Clinic. We're

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in Raleigh, North Carolina.

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We're a private physician owned group celebrating our

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70th year in business this year.

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We have our own ambulatory surgery center that

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focuses on spine and pain,

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that's been open about two and a half

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years now.

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Wonderful. Well, thanks for being here. And let's

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start our conversation today talking about ASC volume.

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So across the country, this is expected to

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increase by 16%

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by 2032.

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With this growth, what is the most pressing

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challenge to maintaining a positive patient

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patient experience?

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Yeah. I think with the ASC growth, number

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one thing is staffing, and I think that

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is constantly coming up, especially at this conference.

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Second thing is anesthesia coverage.

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Both seem to be in short supply across

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the country. And so to kinda match and

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meet the demands of the growth, we we've

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gotta figure out how to how to continue

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to recruit and retain top staff and then

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how best to deliver anesthesia care in our

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surgery center.

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Absolutely. And going off of that, what strategies

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have worked for your organization to tackle some

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of these challenges? And what's one recommendation you

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have for healthcare leaders to stay ahead? Yeah.

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I think number one challenge, and I think

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strategy, I'm sorry for,

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for staffing is just recruiting and and, you

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know, trying to get the best of the

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best and

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paying them, what what they deserve to be

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paid,

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engage them in changes we're making in the

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center, you know, that involve

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everybody,

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from top to bottom in those changes.

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I think it's va it's wildly,

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valuable, and

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I think the staff enjoys it. They feel

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like they're part of the decision making process.

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So that's that's worked for us. Mhmm. And

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shifting gears slightly into the financial side, how

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can leaders ensure staff are well equipped to

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help patients navigate financial aspects of care? And

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how does this benefit patient provider relationships?

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Yeah. One one of the biggest complaints we

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get is the the lack of understanding from

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patients on the the revenue side and billing.

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So I think the more knowledgeable our team

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members are, especially when they're having those conversations,

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I just I was just on a panel

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about data driven cultures and ASCs.

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And one of the things we talked about

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was, you know, our worst,

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responses and reviews

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aren't aren't about care delivered in the ASCs.

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It's about the lack of understanding of the

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billing cycle.

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And so clearly, as I said, we're not

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doing the the the best we can on

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the front end. So we've gotta be better

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about that. And to be better at explaining

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that there's a facility fee, a surgeon fee,

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and a anesthesia fee, understanding what the patient's

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out of pockets are. We fully have to

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understand our contracts, understand where the patients are

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in their benefit cycles, and then be able

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to clearly communicate that to them.

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Absolutely.

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And as we round out our conversation, are

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there any parting words you'd like to share

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on the podcast today?

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No. I I think, you know, these meetings

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are always so valuable.

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I started coming here before our center was

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open. It was an idea. And, so I've

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been fortunate that I've been coming to Becker

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since the beginning of our journey on our

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ASC path. Like I said, we've been open

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about two and a half years now.

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But I think ASCs

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are obviously the wave of the future.

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You know, we're in North Carolina. It's a

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c o n state.

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That's changing at the end of next year.

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And it sounds like it's gonna get even

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a little bit, looser than it is now.

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So I I think people are recognizing the

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value of ASCs and that it's a place

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where patients can get great, effective, safe care,

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that's much,

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more cost efficient for the payers and for

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patients. So I think, you know, understanding all

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we can, supporting each other, especially the private

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ASCs in the world,

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we gotta do do a great job supporting

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each other. So Wonderful. Well, Jacob, thanks so

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much for joining me today on the Becker's

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Healthcare Podcast. Again, we are live at the

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business and operations of ASCs. Thank

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you.

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Thank

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you.