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This is Gracelyn Keller with the Becker's Healthcare

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Podcast, and we are live at the business

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and operations of ASCs.

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I'm currently joined by Jacob Corbell, who serves

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as the CEO of Midwest Cardiovascular

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Institute.

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Jacob, thanks so much for taking the time

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to be here today. We'd love to have

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you introduce yourself and tell us a little

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bit more about your work in the industry.

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Thanks. I'm I'm happy to be here. So

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I have worked, on the private practice side

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in cardiology my whole career,

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most recently the last 4 years, in the

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western suburbs of Chicago, Midwest Cardiovascular Institute,

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29,

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cardiologist, private practice.

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And so I I think,

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most of my career has been spent,

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working for physicians in cardiology

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and how those physicians,

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obviously run their practice and also how they

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integrate and interact with local health systems.

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Wonderful. Well, thanks for being here. Let's start

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our conversation today talking about ASC volume. So

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this is expected to increase by 16%

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across the country

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by the year 2032.

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With this growth, what is the most pressing

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challenge to maintaining a positive patient experience?

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Well, I think it starts with access, and

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I think it's it also starts with cost.

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I think right now, we have an unaffordable,

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unaccessible health care system. And especially in cardiology,

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where

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right now we're expecting,

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by 2050,

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61% of adults in America to have heart

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disease. That is a staggering statistic,

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that more than half of the adult population

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in America will have cardiovascular disease.

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So we've got to solve for access. Patients

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need to be able to get in to

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see a cardiologist

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as quickly as possible. The ER,

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should never be the front door to cardiology

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care. And and we think the ambulatory surgery

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center really becomes an extension of that accessible

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outpatient experience

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where patients can get in to see a

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cardiologist. Again, in Chicago, not uncommon

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to wait 3, 4 months to see a

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cardiologist.

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We think it should be the next day.

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It should never go past 3 days. So

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a patient should be able to get in,

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see a cardiologist, and then have an option

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if they need a procedure,

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an option for a lower cost,

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more high experience setting like an outpatient surgery

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center. You know, other specialists in medicine have

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been, you know, doing these surgery centers for

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a long time. Cardiology is new to the

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game. In 2020, Medicare approved the the the

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coronary stent, and that really has now brought

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cardiology

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into the ambulatory surgery center fold. So the

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patients,

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it would be very unlikely for a patient

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to spend more than 4 to 5 hours

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in the center.

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The cost of the patients anywhere between 60

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to 80% less as it would in a

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hospital setting where they would probably spend between

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12 and 24 hours.

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And going off of that, what strategies have

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worked for your organization to tackle some of

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those challenges? And what's a recommendation you have

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for health care leaders looking to stay ahead?

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That's a great question. I think strategically,

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again, if what you're doing as an organization

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is not increasing access and access is not

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just a buzzword. Access is can patients come

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in and see your doctors.

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And if they can't,

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or the time that it takes for them

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to do that

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provides a barrier to receive care, you're not

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providing access. And so I think strategically,

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you start being accessible by having doctors more

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efficient.

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Doctors need to be just doing physician work.

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Physicians can't be sitting in front of a

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computer doing

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non medical work all day long. You need

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to have support staff and a care team

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that allow all those in the care team

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to operate at the peak of their licensure.

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So your strategy should be about making doctors

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more efficient, giving them the support to just

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being doctors.

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Again, physicians,

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they wanna take care of patients. They wanna

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see patients.

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If half their time is becoming a clerical

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data entry clerk,

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it's not what they signed up for. And

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and so allowing doctors to just take care

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of patients, making them efficient

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will allow you to see the volume needed

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to create the access.

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So that's really the strategy, access and efficiency.

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And then and then specifically to ambulatory surgery

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centers. Again, we are a private practice. We're

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building a very nice surgery center. We will

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open, in January, and we joint ventured with

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our local hospital.

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We think that but even though Medicare,

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most of your industry trends are are going

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outpatient,

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we still believe our our community hospital should

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be very successful.

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So we want them to partner with us.

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You know, 1, we're sharing in the risk

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and to everyone is growing,

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whether it be revenue, whether it be procedural

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volume, whether it be innovation.

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Everyone, the physicians and the health system are

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growing together.

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And switching gears just a little bit toward

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the financial side. How can leaders ensure their

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staff are well equipped to help patients navigate

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the financial aspects of care? And how does

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this benefit patient provider relationships?

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Well, I think you've gotta be transparent. I

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think you've gotta be open with patients. We

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we like to tell our patients what their

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out of pocket costs are gonna be before

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the procedure, and we think that should be

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standard operating procedure.

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I think that's another problem with medicine today

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and health care today is to it's not

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like when you go to Target and you

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have 15 items, you know what you're paying

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and Target knows what they're getting paid before

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you walk out the door. In health care,

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you have no idea.

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So you you go see a doctor today

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and you get an ultrasound and you get

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some testing done. You really don't know what

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you're paying. You have a copay, but

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You really don't know what you're paying. You

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have a co pay. But what is the

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insurance gonna cover? What are you gonna have

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to come out of pocket? What's the practice?

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It's hard to run a business that way.

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And and so I think price transparency really

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works both ways. I think those providing care

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need to know,

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what they have to pay for something, and

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those receiving the care need to know as

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well. So I think it starts with,

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do you have

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a sophisticated technology,

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relationships with the insurance companies that can tell

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a patient what their cost is gonna be?

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And do you have a core philosophy that

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that matters? Does that matter to your organization?

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And we we believe it does.

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Yeah. Very excellent point. As we wrap our

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conversation here, is there anything else you'd like

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to share for closing remarks on the podcast

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today?

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Well, I think, it's an exciting time in

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health care. Obviously,

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health care is a very dynamic industry, and

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and you have to be prepared every day

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for change. There's talk right now in Capitol

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Hill that,

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site of service neutrality may be a a

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a reality where,

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the hospital outpatient fee schedule could be prepared

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to take a hit.

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The private you know, in 2008, 90% of

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cardiologists were were private.

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Literally 15 years ago, 9 out of every

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10 cardiologists own their own practice. Today,

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8 out of 10 work for hospitals and

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2 out of 10 own their own practice.

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And so like everything in medicine, it there's

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a pendulum that swings and and there's,

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evolving landscapes. I think what you're gonna see

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in the next 10 to 15 years and

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what your listeners should be prepared for is

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a return to private practice.

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And and I think that actually benefits patients,

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benefits hospitals, and benefits physicians. And I think

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that that if the health systems, in fact,

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if there's gonna be some regulatory burdens now

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on their revenue infrastructure,

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they need to find ways to uniquely partner

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with hospitals. And I'll be able to wrap

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it up with this. One of the greatest

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ways private practice physicians and local hospitals can

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partner is a joint venture ambulatory surgery center.

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Wonderful. Well, Jacob, thank you so much for

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sharing you those insights today and taking the

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time to join me on the Becker's Healthcare

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Podcast. Again, we're live at the business and

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operations of ASCs.

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Great. Thank you. Thanks for having me.