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Hi, everyone. This is Erica Spicer Mason with

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Becker's Healthcare. Thank you so much for tuning

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into the Becker's Healthcare podcast series.

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Joining me on today's episode is Jimmy Discani,

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the senior director of Healthcare Administrator

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Relations at Arthrex.

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He'll talk to us about growth and innovation

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in the ambulatory

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surgery space.

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Jimmy, thanks so much for joining us today,

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and welcome.

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Hi, Erica.

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I'm delighted to meet with you today and

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discuss several important topics. But first, let me

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give you some background experience.

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I really come from the clinical and operational

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realms. I began my career as a critical

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care nurse for the Department of Veterans Affairs

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in the early 19 nineties,

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then served in various leadership roles for 2

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publicly traded health systems and a physician owned

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hospital.

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So prior to joining Arthrex, I was a

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customer.

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I served as a hospital CNO, then eventually

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as a chief executive officer.

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And in my current role with Arthrex, I

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work with surgeons

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as well as hospital health system and ASC

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leaders, and, of course, ASC management company leaders.

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What I do most of the time is

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provide education, support,

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and help facilitate strategic alignment between all of

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us since my background is really from the

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hospital and ASC markets.

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As many of our listeners may know,

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Arthrex is a global leader

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in new product development, research,

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and medical education orthopedics.

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We're also one of the top 5 orthopedic

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companies in the world,

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and we've also become a leader in multispecialty

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imaging

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and integration,

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orthobiologics,

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and most recently in endoscopic spine, which we'll

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talk more about,

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later in today's show, Erica.

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So we are rapidly evolving into new specialty

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areas as more surgeons and administrators

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seek options to help them advance care.

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It's also important for our listeners to know

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that we are a private company

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with our global headquarters located in Naples, Florida,

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and that we have manufacturing

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and logistics facilities in Florida,

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South Carolina, and California.

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Jimmy, thank you so much for sharing a

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bit more about your background. It's great to

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hear that you're bringing to Arthrex

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all of this experience in health care starting

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as a critical care nurse all the way

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up to executive leadership.

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Sounds like you've got a lot of great

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expertise to bring to our podcast today. So,

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again, excited to have you here. And I

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wanted to make sure that we started our

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conversation off just by kind of giving listeners

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a sense of

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how the ambulatory surgery space is really booming.

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And while growth

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is certainly exciting, of course, there comes challenges

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as well. So I was wondering if you

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could just touch on priorities and key concerns

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that you're hearing from both administrators and surgeon

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owners.

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Yeah. Sure. Thanks, Erica.

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It's really an exciting space. And, of course,

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it's challenging, as you know, with never ending

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payment methodology changes,

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increases in regulatory requirements,

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complex pair dynamics,

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of course, labor challenges and other market forces.

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So for today's purposes, I thought I'd really

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just discuss maybe the top five priorities that

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we work through every day with customers.

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And these aren't any particular order, but I

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thought I'd start with really the patient experience

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being at the top of the list

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and, how to deliver quality care

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for surgeons and administrators in those facilities. So

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to add value in this area, we developed

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various patient education engagement tools at Arthrex.

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For example, we launched several new public websites

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that include education for the healthcare consumer.

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The first one's orthopedia.com,

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and there's a patient tab,

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a handful of other sites, anklesprain.com,

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shoulderreplacement.com,

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ecltear.com,

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bunyapain.com,

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jointpreservation.com,

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and finally, the nano experience.com,

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which highlights exciting new minimally invasive

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surgery using a nanoscope.

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So there's new technology. So our listeners can

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simply visit arthrex.com

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to learn more about those

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products, those technologies, those educational resources, or they

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can simply contact their local representatives. But in

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addition to the patient education,

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we've also developed digital engagement tools. So again,

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keeping the patient at the center

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of everyone's strategy here.

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So for example, our synergy imaging and integration

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platform has a tablet based program

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that allows surgeons to record personalized video messages,

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include any relevant content and instructions.

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They can do that via secure messaging or

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it can be integrated into the EHR.

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Another example is we offer preoperative education

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through our virtual implant positioning and planning platform.

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That's for shoulder arthroplasty and endoscopic spine procedures.

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So we feel that providing patients with rich

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dynamic content and multichannel communication is really an

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important aspect of their experience.

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And so we developed these tools and resource

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to help support those efforts.

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The second area of focus

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that administrators and surgeons

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have brought forward to us is

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they're dealing with inflationary pressures.

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This has affected all of us, and as

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you know, they are trying to balance rising

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costs, maintain margins, and deliver high quality care

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at the same time. So in this current

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environment,

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they're essentially competing for everyone and everything.

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If we think about it, they're competing for

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the healthcare consumer, which becomes the patient.

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They're competing for physicians, nurses,

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surgical techs, anesthesia,

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perhaps resources are competing against other priorities.

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So that said, they're turning to us to

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help understand what competitive advantages

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can a partnership with us provide

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through access to innovation,

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innovative products, minimally invasive techniques, advanced technologies, things

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like that. And so

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advancing care and keeping the patient at the

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center of the equation

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really requires collaboration and and an open mind.

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I would say a third priority has been

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managing cost

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while still being able to invest in growth.

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So the administrators and and surgeon owners

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realize they cannot save their way to profitability.

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They know that they always need to manage

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costs,

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but at some point,

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they must grow the business while providing quality

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care at the same time. So this is

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tricky.

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And this is where we can help

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with service line growth and expansion ideas.

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We're teaching them how to increase capacity and

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utilization

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of their operating rooms and procedure rooms,

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and also to reduce clinical variation

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by simply streamlining and simplifying

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different procedures and technologies.

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I would say a 4th priority has really

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been around service and support.

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The administrators and surgeon owners really have placed

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increased value

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on ensuring that their surgeons and surgical teams

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are supported,

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that their equipment functions

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optimally.

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We all know that healthcare is complex and

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situations

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in the operating room can change instantly.

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That said, we really take incredible pride in

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the amount of medical education skills training that

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we provide both locally and at our corporate

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headquarters.

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So, Erica, I'd like to encourage our listeners

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to work closely with our local representatives,

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establish a plan,

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explore learning opportunities for health care leaders as

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well as those for surgeons and, of course,

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surgical staff.

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And then, Eric, I would say the 5th

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top priority, and, again, these are in no

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particular order,

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the administrators and surgeons communicate to us that

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they care about the quality of products and

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reliability of the supply chain. If there's something

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that the pandemic taught us all, it was

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the critical nature of supply chain

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reliability.

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And so, again, just to reinforce, we're proud

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to manufacture, package, and sterilize products in America.

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There's

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no doubt that quality and reliability are critical

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elements of a successful partnership. So we

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encourage our listeners to learn more about those

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capabilities

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as well.

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Jimmy, really appreciate,

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how clearly you outlined those 5 key concerns

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and priorities

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for administrators and surgeon owners right now. You

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know, starting with patient experience, kind of going

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into cost pressures and inflationary pressures.

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And then really appreciate that you also touched

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on this this point about quality of products

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and reliability of the supply chain.

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So curious if you can just go a

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little bit deeper on that one.

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What new innovations or programs are you particularly

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excited about with that one?

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Yeah. That's a great question, Erica, and I

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appreciate that.

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At the top of the list for for

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me personally and and certainly,

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in the top for arthrex is,

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we we've really been one of the early

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pioneers in developing minimally invasive products and technologies

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and techniques. And so we we feel that

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we've certainly helped enable

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surgical cases

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to be able to be performed safely in

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the outpatient inventory settings.

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And so last year, Erica, we launched a

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new initiative called ASCX,

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which stands for the Arthrex Surgery Center Innovation

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Program.

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And this is incredibly exciting for

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our long term partners here. And

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this program allows hospitals, health systems,

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ASCs,

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surgeons, and even management company partners to collaborate

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early in the process with us when they're

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building new facilities or remodeling

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existing ones.

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With ASCX,

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our partners can incorporate emerging technologies

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into their planning and design.

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Then we can support them as they move

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into the operational and growth phases of their

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business.

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And so we have a lot of exciting

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technology that we've deployed,

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and it can they can learn more about

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this exciting program by visiting arthrex.com,

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and we have a ASCX page on the

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website.

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And then I'd also like to encourage our

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listeners

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to follow our new ASCX LinkedIn page to

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stay up to date on the latest success

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stories,

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other relevant topics,

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guest speakers that I'll be interviewing.

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And then looking ahead,

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I think following us to keep up to

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date on what's next, what's new,

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there'll be a weekly cadence for these posts,

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and there'll be some special posts along the

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way as well.

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Certainly exciting to hear about the ASCX

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program, Jimmy. Thank you so much for sharing

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more about that with our listeners.

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And it's exciting to think about the possibilities

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that facilities can realize by that early early

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on collaboration as you mentioned.

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And so I wanted to just kind of

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close our time together today by talking a

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little bit more about that, about this idea

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of partnerships and collaboration.

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You mentioned in one of your responses earlier

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that there can be some competitive advantages of

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partnership.

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And so looking ahead, how do you envision

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partnerships playing a role in the future of

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ASC's growth trajectories?

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And in this area, what do you really

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advise to leaders?

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Yeah. Thank you, Erica.

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Well, I think a couple things come to

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mind initially,

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and what we're educating and collaborating on is

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the ability to simplify and streamline

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are the first few things that come to

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mind. So you have to limit the number

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of strategic partners and then optimize those key

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relationships. I can tell you, Erica, when I

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was

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trained, in the hospital world, and of course

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we owned surgery centers,

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but we were trained to add lots and

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lots of vendors

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and, you know, drive, you know, competition that

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way. In the end, all that did was

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add to complexity and cost. And in this

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current market we find ourselves

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in, it's really about how do we simplify

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and streamline,

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reduce

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the number of partners, reduce the complexity and

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cost in turn. And so, again, just encouraging

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our listeners,

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find your best partners and optimize those relationships.

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So that's a common topic for us. And

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when you do that,

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you also minimize clinical variation, which we know

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leads to cost creep on the balance sheet.

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And with a long term strategic partner, like

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Arthrex,

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these dynamics become more predictable.

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And so as you know, there's a balance

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that must be achieved between cost, investing in

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growth at the same time. It's not easy.

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And we encourage administrators and surgeon owners

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perform their proper due diligence, learn how to

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leverage technologies

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that can enable operational efficiencies or even at

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capacity if

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needed. Yeah. I appreciate it, Jimmy. You you

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outlined so many important

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top of mind subjects here.

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That criticality of simplifying and streamlining,

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including partners, and how that can minimize clinical

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variation and also just,

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drive efficiencies in many areas, especially when we

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when facilities bring in technology. So really appreciate

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those final thoughts. And before,

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we end our time together, is there anything

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else that you wanted to convey to listeners

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that maybe we didn't touch on already?

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Sure, Erica. I I would just like to

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encourage our listeners, contact our local Arthrex representative.

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Visitarthrex.com.

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You can learn more about all the things

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that we discussed today, our innovative products, procedures,

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advanced technologies.

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I also wanna reinforce

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to have our listeners follow the Arthrex ASCX

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LinkedIn page. You're gonna see lots of exciting

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success stories and strategies implemented by partners.

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Continue to

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explore orthopedia.com

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and all that rich dynamic content that I

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mentioned before.

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And please stop by and see us at

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one of the exciting Beckers conferences. I think

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there's a great opportunity there.

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And there's an opportunity to work with the

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local arthrex representatives

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to understand what learning opportunities there are for

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administrators, as long as there's a legitimate business

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need or bona fide reason.

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We'd like to share those opportunities with our

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listeners as well.

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So, Erica, really appreciate your time today. It's

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an honor to be on the Becker's podcast

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with you and really appreciate

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your time.

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Likewise, Jimmy. Really appreciate your time and your

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insights and just a great discussion overall.

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And also, of course, the the Becker's conference

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shout out. So thank you for mentioning that

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as well.

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And we'd also, of course, like to thank

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our sponsor for today's podcast episode, Arthrex.

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Listeners, you can tune into more podcasts from

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Becker's Healthcare by visiting our podcast page at

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beckershospitalreview.com.