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Imagine this. You're at the Hyatt Regency Chicago

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surrounded by the top minds in the ambulatory

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surgery center industry.

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Welcome to the Becker's 30th annual meeting, the

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business and operations of ASCs from October 30th

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to November second,

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2024. Picture the excitement as you collect business

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cards from over a 1000 executive level attendees

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forging priceless connections.

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Feel the buzz of conversations

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as you participate in more than 60 sessions

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led by over

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225 elite ASC speakers.

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Envision yourself gaining actionable insights on topics like

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private equity strategies,

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ASC business growth, and innovations in spine, orthopedics,

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GI, ophthalmology, and cardiology.

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Now imagine yourself listening to inspiring keynotes from

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Hall of Fame boxing world champion, Lila Ali,

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and professional basketball player, Caitlin Clark. Their stories

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will motivate you to take your business to

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new heights. You'll leave with a wealth of

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knowledge and a network of connections to help

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lead your ASC into the next year. Don't

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miss out. Get registered today. Visit beckershospitalreviewdot

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com and click on the events page to

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find the conference website. That's the beckershospitalreview.com

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events page. See you in Chicago.

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This is Alan Condon back on the Becker's

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podcast. I'm delighted to be joined today by

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David Fitzgerald,

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the CEO at Ortho NY.

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David, a a real pleasure to have you

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on the podcast with us today. Before we

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dive into some questions and pick your brains

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on a few items, I'd love to turn

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the floor over to you to hear a

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little bit more about your role and your

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background, not just at Ortho NY, but in

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the healthcare space more

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broadly. Appreciate that and thanks for having me

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on today. But background is been in healthcare

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for longer than we'd like to think about,

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but

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started as

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in these kinds of roles in orthopedics and

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surgery centers with ProLiant Surgeons in Seattle with

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the CEO there for 17 years,

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almost 18. And then

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did some other stints, stepped into dermatology,

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worked with some private equity firms in roll

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ups

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and helping some of those larger organizations.

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And recently, I had the opportunity to work

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with and do a little consulting with Ortho

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NY and we call Ortho New York. And

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then, just really

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found the opportunity

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to spend

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more time here, meet our CEO and really

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focus on the growth, focus on the change

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and do those things and we're really excited

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here about what's kind of happening in orthopedics,

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happening in the Northeast.

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And so, we're based in the capital regions

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they call it of, Upstate New York. So

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from Albany,

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up north.

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Fantastic. So I think no better man to

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really take charge as CEO. I know you've

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been there at Ortho New York for about

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a year now. But just going back to

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everything that you've executed in terms of your

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time as CEO of Pro Line Surgeons,

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where you've taken that group from a small

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practice into,

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I believe, 400 plus providers, 20 20 plus

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ASCs. But I'd love to kinda hear from

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you. When you're focusing on Ortho New York

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now,

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what's the strategic direction, the expansion that you're

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looking at? What most makes sense in that

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market?

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It is both organic growth and it is

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consolidation of some of the practices that in

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all of

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the Upstate New York area. There are some

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larger ones that

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crazy enough those of us who weren't as

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familiar with New York as we were at

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the West

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where our clients is in Seattle. But it

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is there's a lot of good small communities

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where they have orthopedic surgeons, but recruitment is

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difficult.

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Combining is difficult.

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But how do we do that and kind

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of build a practice that allows them to

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stay in their communities, to be able to

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recruit new physicians, to service those patients in

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those areas

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and yet still be able to grow. So,

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there there's a tremendous amount of opportunity here

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with the people, with the changes that are

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happening

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and really all have moved outpatients. I mean,

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that's really it's a great opportunity.

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Yes. I'm curious to see. I mean, one

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big trend that we're following in the orthopedic

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space particularly

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is the the emergence and the the growing

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in number of these, orthopedic management services organizations

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or MSOs,

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you know, growing in number, growing in size,

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really across the country.

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I'd love to just kinda get your take,

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your insights.

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Is this something that, Ortho Ortho New York

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might potentially consider, or how do you see

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this trend really developing in the orthopedic space?

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I'll answer it quick short with it. Yes,

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I think we would definitely explore that. And

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the reason is really more because the trend

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in the right way done right is really

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private practice

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version 2.0.

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It is bringing in that partner. It is

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one of the things that I'm actually more

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excited about right now is the way that

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we're kind of moving to business platforms. How

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physician groups have decided that we can't be

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just mom and pop anymore. We can't compete

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against the consolidated hospitals, consolidated

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payers is that we need to find ways

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to do that yet be able to provide

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care really very locally with our own groups,

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with our own patients, within our own office,

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within that same 7 to 10 people that

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they may touch, but you need to have

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the bigger organization to be able to kind

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of be big and small. And so, with

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private equity and the MSOs,

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that ability to professionalize

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for lack of a better word,

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the practice of

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physician practice management

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is really the opportunity to kind of to

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move it to that next level, to be

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able to compete, to be able to give

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them kind of back their voice in all

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these healthcare conversations. So, I think it's a

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great trend done right with the right partner

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with the focus being on

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how do we actually make it better.

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And costs come out of that and costs

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happen, but it really is how do we

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do it better. And I think that gives

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you the opportunity to be able to do

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it because otherwise transformational change is too hard

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without a partner.

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Yeah. Yeah. Absolutely. So that that's one big

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trend. And fascinating to go get your your

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insights and your take there in terms of

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what's happening in the orthopedic MSO space. But,

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David, when you think about trends in the

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healthcare or even the ASC space more broadly,

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what are 1 or 2 other trends that

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you're really paying close attention to and why?

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We already talked about consolidation, but obviously reimbursement

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from the physician side and Medicare has continued

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down and until we get some kind of

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permanent legislative fix, the annual game

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of Medicare puts it down and then we

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got to bring it back to move

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all into

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Part B. And then, just really the way

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the funding mechanism works for it is broken

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and somebody needs to go in and get

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that changed. So, obviously reimbursement declined

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in couple that with a crazy inflation and

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especially wage inflation

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and we have got to find ways

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to do that. The other big trend that

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I'm following a lot is

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kind of the legislative pushback on any healthcare

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consolidation

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and transactions and oversight

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and kind of an overreach that seems to

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be getting into

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things that could be done better

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of just really trying to protect 1 or

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2 little

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small items or constituents

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without really looking at what the whole big

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picture is

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and kind of losing sight of it in

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these legislative

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efforts on transactions

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and eliminating health care growth and

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look back for 10 years, things like that.

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Lots of states are going down those paths.

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Got you. And just to follow-up on the

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point that you mentioned previously in terms

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of orthopedic practices really having being forced to

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try and do more with less now when

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you think about inflation, the rising costs, some

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of these reimbursement challenges.

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Really, the the margins under which independent practices

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are operating

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are growing a lot tighter.

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With this in mind, how how can orthopedic

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practices really focus on doing more with less

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in such a challenging financial and also workforce

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environment?

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It really does have to be finding a

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way to to do to do to me

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it's the same thing, but it's our label

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is 2 different things. It's leveraging

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both people and technology,

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to be able to actually enhance them just

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like we talk about a physician practicing at

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the top of their license.

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I need my employees to be able to

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practice

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and work at the top of what they

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can do and not be doing basically the

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chores that they need to be doing their

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core work, not their chore work. And if

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they can be focused on that, one way

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to do that often is to partner or

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to find

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third parties

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who focus on that area or focus really

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well on maybe bringing AI or maybe bringing

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technology and marry it better than we can

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do in a smaller

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group or even just in a regional kind

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of a group that if they can do

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it on a national scale and be able

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to find ways to do that to partner

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with them to deal with that labor shortage,

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to deal with growth, to deal

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with ups and downs of the business, that

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bench strength that you can get from partnering

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with somebody who actually is better at that,

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is one way that we're trying to do

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more with less.

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Yeah. Yeah. Well, you mentioned some of the

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things. Obviously, physicians, I'm not their support staff

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or administrative staff, all offering at the top

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of their license, so to speak. But interesting

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to kind of hear the fascination with technology

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and AI partnerships also can really lend a

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hand in this space.

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When you think about the future of the

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specialty, what are you most excited about? Does

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AI technology like this really on top of

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your mind or anything else?

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Yes, that is definitely one of them.

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And the things that I'm excited about is

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that it's transforming back to what we talked

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about kind of at the beginning with

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the private equity,

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MSOs and that is transforming into more of

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a business platform.

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We've always just focused in healthcare and especially

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in physician practice or in surgery centers just

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on each and every patient and trying to

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give them the right care which you have

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to do.

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But at times that is not the most

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efficient way to do it. So if you

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keep that patient in your mind, but then

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talk about how do we actually make

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we standardize or we build processes around how

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to

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the patient and the doctor are the unique

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pieces and yet everything else is now the

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same and to be able to do that

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across a greater scale whether that's with AI,

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with using the right employees to do that,

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instead of kind of everything is bespoke for

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every single patient,

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then you can start to leverage that. So

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whether it's AI that helps you do that,

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whether that's a different type of technology,

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whether that's just processes, whether that's getting rid

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of the old faxes, whatever that may be.

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It's finding those ways to

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push that extra chore work out of there

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to get it done.

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Yeah. So one definitely one big opportunity, not

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just in the orthopedic space, but health systems,

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hospitals, independent practices across the board with some

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of the the influx of this AI technology

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and tools and what it can potentially do

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in terms of efficiency.

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David, before I let you go, Ortho New

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York, can you give us, just dive one

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bit deeper into how are you looking at

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the next 12 months of growth? Is it

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is it adding physicians, administrative

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staff, is it adding other sites, locations?

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Curious to hear a little bit more about,

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what your plan is for the future?

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Yes. It is both of the organic growth

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of adding in some new physicians. We're excited.

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We have 2 joining us now that fellowships

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are done. So, we have 2 joining us

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this September.

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Truly the call right before this recording was

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with a new surgeon that wants to join

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us next year. And so, definitely the organic

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growth, we are building

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a new building and expanding

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in the areas

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of Saratoga Springs that is continuing to grow.

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So we're adding another surgery center there and

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continuing to go forward with that. So we

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are very excited about where that future is

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and maybe finding the right partner or the

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right partners

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with the other ortho groups in the area

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to find ways to move ourselves into the

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future.

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Yeah. Fantastic. Certainly,

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an exciting time in Ortho New York. It

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sounds like a lot of coals in the

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fire there. So, really, really appreciate having me

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back on the podcast with us, David, and

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I look forward to connecting with you again

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down the line.

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Thank you. Appreciate it.