WEBVTT

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There we go.

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All right,

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when most people think about physical

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therapy, they picture injury,

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something that happens after the damage is

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done.

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But for Josh Kidd,

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physical therapy lives much earlier in the

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story.

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Josh works with people whose jobs leave

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very little room for error.

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fighter pilots,

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special operations personnel,

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while recovery and performance and

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decision-making all have real

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consequences.

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He's also shaping the next generation of

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clinicians as a faculty member,

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researcher, and residency director.

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Lately,

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his work is focusing on a concept that

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sounds simple,

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but carries big implications,

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directional preference,

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how the body responds to movement,

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and what that response can tell us about

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healing, readiness, and performance.

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Today,

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we're talking with Josh about what

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directional preference really is,

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why it matters beyond the spine,

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and what the current evidence reveals,

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not just about treatment,

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but about how clinicians think.

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So let's get Josh Kidd in the studio.

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Josh, welcome to your episode.

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Hey, thanks.

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It's a pleasure to be here, guys.

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I mean, setting the bar pretty high.

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That sounded pretty cool in the intro,

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right?

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Let's go back first.

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How'd you get to do all that stuff?

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And we'll get to the stuff.

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But like,

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what was sort of the thirty second career

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arc to get to where you are now?

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Yeah, it's funny.

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I think you really overhyped the bio,

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so I appreciate that.

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No, it's funny.

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Like most BTs,

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I started off and wanted to go into

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orthopedics.

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I wanted board certifications.

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Started to go that route just as a

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basic clinician in a normal outpatient

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orthopedic practice.

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Had the opportunity to buy in,

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become an owner in that practice.

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So started to grow in that realm.

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And I'm like, man, I love outpatient.

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I want to continue to foster this.

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We're bringing in a residency program,

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bringing in mentors.

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um in in residence and enjoying my time

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and then these funny things called

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third-party administrators started to come

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around right and then my administrative

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burden started to scale and i'm like i

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don't know how i feel about this so

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much and so i decided um hey i'm

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gonna get out of this and i wanna

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my thought was go cash pay i'm like

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i want to go cash pay i want

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to set my fees i want to treat

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patients i want to treat them

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And so sold my practice and was doing

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that route.

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And I got a phone call from a

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good colleague of mine who was,

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I knew he was doing something with the

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military,

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but I didn't really know what it was.

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I thought he was just hanging out and

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chatting with a few guys.

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And he calls me up and says, hey,

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I work with the military.

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My company's growing.

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I need quality assurance.

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I know you run residency programs.

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I know you have a solid foundation and

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I want to practice the way,

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I want all of our guys to practice

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what you do.

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and he says um and I said okay

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um and he goes but I know that

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you're busy he didn't know I saw my

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practice he goes I know that you're you

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know you're occupied your business so do

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you know anybody that could do this and

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I said well actually I do and he

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said who's that I said it's me you

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know what he did

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He hung up on me.

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He goes, I got to call you back.

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And it was so funny.

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I get home.

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I talk to my wife and I'm doing

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this cash pay transition thing.

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And I said, hey,

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I got a call from Randy today.

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And he goes, and she goes,

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what do you want?

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I said, well,

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he wanted to pitch me a job to

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work for his company.

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And she said, well, what'd you say?

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And I said,

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I told him I was interested.

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What do you do?

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I said, he totally hung up on me.

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I didn't get it either.

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So he calls me two days later and

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he says, hey, he goes, I'm sorry,

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I just couldn't process all that.

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He goes, I was looking for one thing.

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And then when I found out it was

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you,

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I had just told this big gamut of

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things I wanted to do.

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He's like,

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I want you to come work for us

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and I want you to run this thing.

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And so it just kind of happened by

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happenstance how I fell into it.

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And I would say it's probably the coolest

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job in the world, man.

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I mean,

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the population we get to serve is amazing.

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Our teams are usually set up what's called

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an HBO team,

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so a human performance optimization team.

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And foundationally,

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it's usually about five different types of

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providers.

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So there's a PT,

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there's an athletic trainer,

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there's a strength coach,

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there's a sports psychologist,

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and there's a nutritionist.

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And we're basically embedded within a

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special operations unit.

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And our job where I'm at is to

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take care of sixty four special ops guys.

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And we get all the toys and we

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get all the time.

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So I don't have to bill anything.

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I treat I mean,

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I got a guy right now.

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He's going he's got a quad tender repair

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and I'm with him for like three hours

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a day, man.

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Wow.

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So the ability to practice at the top

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of our license has been pretty special and

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it's been rewarding.

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And again,

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I don't have to deal with those pesky

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third party administrators anymore.

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So that's been the original shift into

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kind of the human performance realm.

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And it's been fantastic.

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All right, good.

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We've got context.

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But now let's drill into for the

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clinicians out there.

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Let's drill into this.

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You're working with special operations

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fighter pilots.

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We sort of set the stage there.

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Yeah.

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These people do not have time for

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guesswork.

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The first time someone ever framed when I

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was a PT student with this podcast,

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his name was Rich Westrick.

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Rich said, listen,

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if you train triathletes,

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you know when the race is,

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what time of day,

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likely what the weather's going to be.

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You know the exact course.

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He goes,

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people don't have that in operations.

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You don't know when the bell's going to

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ring, right?

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So these people do not have guesswork.

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Where did directional preference become

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something so central to your clinical

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thinking?

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How'd that happen?

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Yeah, it's how we came into the unit.

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So I sat down with the commander basically

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day one and I said, okay,

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where can we have the biggest change?

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And he broke it down and they track

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everything.

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Every metric is tracked on these guys,

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right?

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And they said, hey, you know,

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believe it or not,

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my biggest problem is back pain,

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neck pain, right?

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And so my background, you know,

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I'm the director of the McKinsey

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Institute's residency program.

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So that's kind of the Kool-Aid,

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a little bit of the Kool-Aid I'm drinking

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for preference here.

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And so I said, okay,

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we have a specific way we can target

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this.

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And I said, let's just start tracking.

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Let's look at metrics.

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Let's see if we can change the prevalence

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here.

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And so

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Based on what the unit leadership wanted,

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we said, okay,

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let's go after spine pain because that was

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similar to outpatient.

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Everybody thinks it's going to be all

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different.

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It's spine pain.

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And a lot of times it's when they're

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not doing their training and doing their

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missions, right?

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They're not really getting hurt out there

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too much.

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It's more when they're back home and

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they're more sedentary and less active.

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we um we started to look at the

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data and we said okay let's utilize

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directional preference as an avenue to

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assess but then also determine prognosis

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and we've actually been collecting some

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pretty cool data on it which i'm happy

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to share with you as we move forward

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here but that's really what's at the stage

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sit down with commander he says i got

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a problem with spine related issues you

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know we have we've had high level

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therapists in here before taking this

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approach i said well let's let's try

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something different here and see what we

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can do and you know we've got four

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years now of training down and it's

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actually trending in a pretty good

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direction

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What's that commander's background,

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just briefly?

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Is it a healthcare background or not?

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No, no, man.

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The reason I ask is it sounds pretty

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damn informed.

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Yeah.

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Well,

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his job is to take care of those

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guys.

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And so he works side by side with

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the HBO team.

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He's worked side by side with the flight

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docs, right?

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And in flight medicine.

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And so he needs to keep status on

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who's green-lighted and who's red-lighted

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on his teams because he'll have to move

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pieces around.

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One guy's not operational.

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He's going to have to swap somebody into

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that unit because everybody has a sniffing

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role within the unit, right?

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And so it's his job.

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It's his job to stay on top of

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it.

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And the crazy part is he actually has

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overall say of if this guy gets to

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go or not.

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Right.

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With no medical background,

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it was fascinating to me.

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But, yeah, I mean,

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that's his job to to make sure he's

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on top of every one of those guys,

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both from a physical, mental,

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family style.

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I mean, operational style.

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I mean,

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across the gamut on each one of these

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guys, he basically has a profile.

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All right, you mentioned Kool-Aid.

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Let's talk about some Kool-Aid and

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different flavors, right?

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We'll get a little bit into the Kool-Aid.

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For someone who's heard the term but maybe

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never fully got it or maybe they need

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to hear it from you one more time,

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how do you define directional preference?

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Yeah.

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So directional preference, you know,

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I look at it,

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a lot of people will look at it

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as, you know,

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an exercise and we look at it as

00:07:23.495 --> 00:07:23.915
assessment.

00:07:24.016 --> 00:07:24.456
So for us,

00:07:24.495 --> 00:07:25.255
what we want to be able to do

00:07:25.315 --> 00:07:26.557
is, is when you,

00:07:26.776 --> 00:07:28.718
when you look at it at the basic,

00:07:28.757 --> 00:07:29.939
basic foundation,

00:07:30.038 --> 00:07:32.901
it's directional preference is a specific

00:07:32.940 --> 00:07:33.380
movement.

00:07:33.980 --> 00:07:35.081
You can move any joint.

00:07:35.701 --> 00:07:37.142
Most research is on the lumbar spine,

00:07:37.163 --> 00:07:37.903
some on the cervical spine,

00:07:37.923 --> 00:07:39.343
but a specific direction,

00:07:39.384 --> 00:07:40.625
you can repeatedly move a joint.

00:07:41.788 --> 00:07:43.254
to end range in which you will see

00:07:43.293 --> 00:07:43.875
two things happen.

00:07:43.896 --> 00:07:46.202
You'll see an improvement in pain and

00:07:46.223 --> 00:07:47.747
you'll see an improvement in mechanics or

00:07:47.786 --> 00:07:48.067
function.

00:07:48.088 --> 00:07:49.252
So range of motion, strength,

00:07:49.903 --> 00:07:50.884
their ability to do something that was

00:07:50.923 --> 00:07:51.584
previously painful,

00:07:51.605 --> 00:07:52.605
and now that pain resolved.

00:07:53.024 --> 00:07:54.105
But that movement has to,

00:07:54.805 --> 00:07:56.886
that improvement has to last, right?

00:07:57.245 --> 00:07:58.447
And so it's not, hey,

00:07:58.726 --> 00:07:59.927
I can move you around a little bit

00:07:59.966 --> 00:08:03.668
and get some exercise-duced hypoalgesia,

00:08:04.168 --> 00:08:05.689
and you're going to feel better, right?

00:08:05.749 --> 00:08:07.389
Exercise-duced hypoalgesia.

00:08:07.749 --> 00:08:08.668
It's not just that, right?

00:08:08.689 --> 00:08:09.189
It's not just, hey,

00:08:09.209 --> 00:08:10.110
I move a little bit, I feel better.

00:08:10.410 --> 00:08:12.310
It's moving you in a specific direction

00:08:12.651 --> 00:08:13.750
that makes you feel better.

00:08:14.110 --> 00:08:16.271
And a lot of that's ascertained from the

00:08:16.291 --> 00:08:16.831
history in the exam.

00:08:17.752 --> 00:08:18.773
So now let's go the opposite.

00:08:18.833 --> 00:08:19.713
Now that we know what it is,

00:08:20.413 --> 00:08:21.353
what are some of the most common

00:08:21.394 --> 00:08:23.315
misconceptions clinicians have about it?

00:08:23.336 --> 00:08:24.196
What are the things that,

00:08:24.896 --> 00:08:26.718
that Josh is most of the time correcting

00:08:26.757 --> 00:08:27.939
and saying, well,

00:08:28.079 --> 00:08:29.540
actually not that it's actually more like

00:08:29.579 --> 00:08:29.779
this.

00:08:30.834 --> 00:08:31.754
Yeah, no, the big thing, I mean,

00:08:31.774 --> 00:08:33.054
I think a lot of people think it's,

00:08:33.294 --> 00:08:36.855
you know, for some things to be,

00:08:36.895 --> 00:08:37.836
and this is where the limits of the

00:08:37.855 --> 00:08:38.235
nuances,

00:08:38.255 --> 00:08:39.216
we can talk about the research we've

00:08:39.235 --> 00:08:39.596
looked at,

00:08:39.636 --> 00:08:40.956
because there is some discrepancies about

00:08:40.976 --> 00:08:41.817
the definition of it.

00:08:41.836 --> 00:08:43.798
And that's what we aim to try to

00:08:43.837 --> 00:08:44.898
clear up with some of our stuff we

00:08:44.918 --> 00:08:45.457
were looking at.

00:08:45.918 --> 00:08:47.499
But, you know, a lot of people think,

00:08:47.558 --> 00:08:47.759
hey,

00:08:48.519 --> 00:08:48.719
You know,

00:08:48.798 --> 00:08:50.059
if I move in one direction makes me

00:08:50.100 --> 00:08:50.519
feel better.

00:08:50.980 --> 00:08:52.020
I got to move them in the opposite

00:08:52.061 --> 00:08:53.741
direction and it's got to make them worse.

00:08:54.062 --> 00:08:55.163
And you don't always see that.

00:08:55.243 --> 00:08:56.923
And sometimes with specific patient

00:08:56.942 --> 00:08:57.443
demographics,

00:08:57.504 --> 00:08:58.543
you will and you won't see that.

00:08:58.583 --> 00:09:00.384
So that's necessarily not always the key.

00:09:00.705 --> 00:09:01.985
And then there has to be a lasting

00:09:02.025 --> 00:09:02.405
change.

00:09:02.586 --> 00:09:02.725
Right.

00:09:02.745 --> 00:09:03.626
I mean, for example,

00:09:03.726 --> 00:09:04.346
I have low back pain.

00:09:04.366 --> 00:09:04.506
Right.

00:09:04.527 --> 00:09:05.368
I'm a general person.

00:09:05.388 --> 00:09:06.048
I have low back pain.

00:09:06.587 --> 00:09:08.448
What do I normally like to do?

00:09:08.489 --> 00:09:09.049
My back's hurting.

00:09:09.070 --> 00:09:09.970
I want to lay down.

00:09:10.110 --> 00:09:11.250
I want to put some pillows under my

00:09:11.270 --> 00:09:11.671
knees.

00:09:12.150 --> 00:09:13.211
I want to get a recumbent position.

00:09:13.751 --> 00:09:14.513
I'm going to feel pretty good.

00:09:14.552 --> 00:09:14.712
Right.

00:09:15.784 --> 00:09:17.886
that directional preference and i say no

00:09:17.927 --> 00:09:19.248
because what happens once you come out of

00:09:19.268 --> 00:09:20.369
that position you stand back up what

00:09:20.389 --> 00:09:22.770
happens pain comes right back right so

00:09:22.791 --> 00:09:24.432
there has to be some lasting change and

00:09:24.471 --> 00:09:26.214
carry over and what you should see is

00:09:26.234 --> 00:09:27.914
you should see this gradual progression to

00:09:27.955 --> 00:09:30.076
improvement as i continue to do more of

00:09:30.116 --> 00:09:31.639
the movement i get better and better and

00:09:31.658 --> 00:09:32.820
better not hey it feels good when i

00:09:32.860 --> 00:09:33.759
do it and then it kind of comes

00:09:33.820 --> 00:09:34.660
back so we kind of got to do

00:09:34.681 --> 00:09:36.241
it again and then it feels better but

00:09:36.261 --> 00:09:37.302
you go through this repetitive cycle

00:09:37.322 --> 00:09:38.784
that's not it right so it's got to

00:09:38.804 --> 00:09:41.005
be lasting and it's got to be sequentially

00:09:41.086 --> 00:09:41.547
improving

00:09:42.596 --> 00:09:43.937
Yeah.

00:09:44.057 --> 00:09:44.118
Uh,

00:09:44.177 --> 00:09:45.519
you're jumping into some research with

00:09:45.558 --> 00:09:47.139
some pretty big names, right?

00:09:47.419 --> 00:09:48.760
Part of a recent scoping review in

00:09:48.801 --> 00:09:49.522
physical therapy.

00:09:49.662 --> 00:09:49.861
What,

00:09:50.363 --> 00:09:52.203
what question were you trying to answer

00:09:52.264 --> 00:09:54.024
and how that, what, what,

00:09:54.105 --> 00:09:54.966
what answer did we get?

00:09:54.985 --> 00:09:57.246
Yeah, that's a good,

00:09:57.307 --> 00:09:58.687
I think like similar to most scoping

00:09:58.707 --> 00:09:59.769
reviews, I think you're going to find out.

00:09:59.788 --> 00:10:01.070
So we were, we were,

00:10:01.309 --> 00:10:03.130
when you look at the clinical practice

00:10:03.152 --> 00:10:04.932
guidelines and you look at systematic

00:10:04.952 --> 00:10:06.153
reviews around directional preference,

00:10:06.614 --> 00:10:07.394
it's all over the board.

00:10:07.715 --> 00:10:08.855
Some systematic reviews say, Hey,

00:10:08.895 --> 00:10:09.755
this is beneficial.

00:10:09.836 --> 00:10:10.716
Others say, no, it's not.

00:10:10.736 --> 00:10:11.216
Some say, Hey,

00:10:11.236 --> 00:10:12.278
this is good for chronic pain.

00:10:12.697 --> 00:10:13.739
Maybe a Q, some say, no,

00:10:13.759 --> 00:10:14.519
it's not good for anything.

00:10:14.559 --> 00:10:16.542
And so our aim was to look at,

00:10:16.701 --> 00:10:17.022
you know,

00:10:17.042 --> 00:10:18.743
when you look at previous scoping reviews,

00:10:18.764 --> 00:10:20.384
they looked at your level of training and

00:10:20.424 --> 00:10:21.485
being able to identify it, right?

00:10:21.525 --> 00:10:22.667
Is this generalizable or do you have to

00:10:22.706 --> 00:10:24.488
go so far down this rabbit hole that

00:10:24.528 --> 00:10:26.129
it's not even going to be beneficial to

00:10:26.169 --> 00:10:26.470
do that?

00:10:26.509 --> 00:10:27.671
And so we just want to look at

00:10:27.691 --> 00:10:28.272
the definition.

00:10:28.292 --> 00:10:29.452
We want to say, okay,

00:10:29.472 --> 00:10:30.433
maybe it's not the level of training.

00:10:30.453 --> 00:10:31.695
Maybe it's how people are defining it.

00:10:31.715 --> 00:10:33.615
So what we did was a large scoping

00:10:33.655 --> 00:10:33.876
review.

00:10:34.994 --> 00:10:36.755
And we looked at all the research that

00:10:37.035 --> 00:10:38.236
used the word directional preference.

00:10:38.777 --> 00:10:39.317
And we want to know,

00:10:39.357 --> 00:10:40.019
how do you define it?

00:10:40.499 --> 00:10:41.039
Like, what was it?

00:10:41.100 --> 00:10:41.899
If you're saying, Hey,

00:10:42.181 --> 00:10:43.261
it has no effect or, Hey,

00:10:43.302 --> 00:10:44.283
it has this amazing effect.

00:10:44.383 --> 00:10:44.602
Okay.

00:10:45.082 --> 00:10:46.364
How did you define it to say,

00:10:46.565 --> 00:10:47.846
to determine what it was and what you're

00:10:47.865 --> 00:10:48.066
doing?

00:10:48.326 --> 00:10:49.527
And we found out, I mean,

00:10:49.888 --> 00:10:50.587
there was a mishmash.

00:10:50.648 --> 00:10:51.908
I mean, we,

00:10:51.950 --> 00:10:53.171
we started off with a fifteen thousand

00:10:53.211 --> 00:10:53.650
studies, right?

00:10:53.691 --> 00:10:56.052
Broke it down and went into full review

00:10:56.113 --> 00:10:58.034
on one hundred and forty nine studies and

00:10:58.075 --> 00:10:58.956
of those hundred forty nine.

00:10:59.690 --> 00:11:00.890
We found that people had there was one

00:11:00.910 --> 00:11:03.272
hundred fifteen different definitions that

00:11:04.371 --> 00:11:04.991
is all over the board.

00:11:05.293 --> 00:11:07.614
And in twenty two percent of them didn't

00:11:07.634 --> 00:11:08.433
even have a definition.

00:11:08.714 --> 00:11:10.034
They said we do directional preference,

00:11:10.075 --> 00:11:11.095
but we're not going to tell you what

00:11:11.134 --> 00:11:11.335
it is.

00:11:11.455 --> 00:11:11.615
Right.

00:11:11.875 --> 00:11:12.176
Wow.

00:11:12.875 --> 00:11:14.976
So which we found intriguing.

00:11:15.017 --> 00:11:15.197
Right.

00:11:15.216 --> 00:11:15.836
So what does that mean?

00:11:15.897 --> 00:11:16.077
I mean,

00:11:16.118 --> 00:11:17.018
I think it means that we need to

00:11:17.038 --> 00:11:19.698
look at what is a more concise definition.

00:11:20.038 --> 00:11:21.259
And I think there's different ways to go

00:11:21.299 --> 00:11:23.581
about looking at that to determine, OK,

00:11:23.821 --> 00:11:25.142
how do we actually define this?

00:11:26.283 --> 00:11:27.984
And then how does that definition

00:11:28.024 --> 00:11:29.306
translate into clinical practice,

00:11:29.326 --> 00:11:30.067
but also research?

00:11:30.547 --> 00:11:31.168
And I think, I mean,

00:11:31.528 --> 00:11:32.489
we see this all over the board.

00:11:32.528 --> 00:11:32.690
I mean,

00:11:32.710 --> 00:11:33.791
I know there are similar studies have been

00:11:33.811 --> 00:11:35.572
done looking at what is manual therapy,

00:11:35.753 --> 00:11:35.932
right?

00:11:35.952 --> 00:11:36.994
Because that's still some of these things

00:11:37.014 --> 00:11:38.054
that's ill-defined, right?

00:11:38.115 --> 00:11:40.638
And so we've tried to follow along those

00:11:40.658 --> 00:11:41.058
same lines.

00:11:41.078 --> 00:11:42.801
So hopefully if we can get a more

00:11:42.860 --> 00:11:43.822
uniform definition,

00:11:44.360 --> 00:11:45.720
then we can research it and then we

00:11:45.740 --> 00:11:47.061
can also use it as a clinical tool.

00:11:47.520 --> 00:11:51.341
You almost maybe half already answered my

00:11:51.402 --> 00:11:52.863
next question, but I got it queued up.

00:11:52.883 --> 00:11:53.962
So I'm just going to answer it anyway.

00:11:54.602 --> 00:11:56.964
How did those inconsistencies in research

00:11:56.984 --> 00:11:57.923
you were just talking about,

00:11:58.484 --> 00:11:59.445
how do they show up?

00:11:59.485 --> 00:12:01.184
What do they look like in everyday

00:12:01.225 --> 00:12:01.705
practice?

00:12:01.745 --> 00:12:02.806
If we don't even know what,

00:12:02.865 --> 00:12:04.265
if we're not even agreeing on terms here,

00:12:04.285 --> 00:12:04.586
there's no,

00:12:05.025 --> 00:12:06.346
we're not going on the same dictionary.

00:12:06.366 --> 00:12:07.586
So I'm using a word one way or

00:12:07.606 --> 00:12:08.807
a term one way and you're using another.

00:12:09.086 --> 00:12:10.648
How's that show up in practice then?

00:12:11.556 --> 00:12:11.716
Yeah.

00:12:11.755 --> 00:12:11.936
I mean,

00:12:12.115 --> 00:12:14.437
I think when you it can cause people

00:12:14.476 --> 00:12:16.236
to potentially abandon it early and say,

00:12:16.277 --> 00:12:16.677
hey, sure.

00:12:17.336 --> 00:12:17.517
Right.

00:12:17.937 --> 00:12:18.136
I mean,

00:12:18.177 --> 00:12:19.138
we looked at some of the studies and

00:12:19.158 --> 00:12:19.658
some of the studies.

00:12:19.697 --> 00:12:19.878
I mean,

00:12:21.057 --> 00:12:23.077
when you look at let's just say the

00:12:23.518 --> 00:12:24.918
treatment based classification systems.

00:12:24.979 --> 00:12:25.178
Right.

00:12:25.538 --> 00:12:26.399
They have different subgroups.

00:12:26.438 --> 00:12:26.538
Right.

00:12:26.558 --> 00:12:27.879
We have this manipulation subgroup.

00:12:28.119 --> 00:12:29.759
We have the stabilization subgroup that

00:12:29.779 --> 00:12:31.080
are based on some clinical prediction

00:12:31.100 --> 00:12:31.379
rules.

00:12:31.639 --> 00:12:33.259
And then we have this exercise specific

00:12:33.279 --> 00:12:33.460
group.

00:12:33.500 --> 00:12:33.720
Right.

00:12:34.000 --> 00:12:35.640
Which is essentially based on directional

00:12:35.681 --> 00:12:36.061
preference.

00:12:36.660 --> 00:12:37.201
Well, in their study,

00:12:37.221 --> 00:12:38.241
what they would do is they would say,

00:12:38.282 --> 00:12:39.783
okay, if you had pain down your leg,

00:12:40.243 --> 00:12:42.524
you do ten forward bends, ten back bends,

00:12:42.924 --> 00:12:44.166
and if it didn't change the symptoms,

00:12:44.426 --> 00:12:45.567
boom, you're out of there, right?

00:12:45.606 --> 00:12:46.408
We looked at other studies,

00:12:46.427 --> 00:12:47.368
and we're like, no, we did that.

00:12:47.607 --> 00:12:48.668
But then we lay the person down,

00:12:48.688 --> 00:12:51.230
and we would do that prone press-up that

00:12:51.270 --> 00:12:52.451
everybody is synonymous with,

00:12:52.491 --> 00:12:53.052
like McKenzie.

00:12:53.072 --> 00:12:54.153
But then they would be moving the hips

00:12:54.613 --> 00:12:55.974
and doing these gapping techniques and all

00:12:55.994 --> 00:12:56.955
these different movements,

00:12:57.355 --> 00:12:58.655
and they were finding a higher prevalence,

00:12:58.716 --> 00:12:58.916
right?

00:12:58.936 --> 00:13:00.376
So the question is like, okay,

00:13:00.397 --> 00:13:01.738
we're not even doing this the same.

00:13:01.798 --> 00:13:02.999
And so if you look at one of

00:13:03.019 --> 00:13:03.818
these studies and say, okay,

00:13:03.859 --> 00:13:05.080
I'm going to bend them forward ten times

00:13:05.100 --> 00:13:05.821
and back ten times,

00:13:06.100 --> 00:13:07.942
If that's the only one study you read,

00:13:07.961 --> 00:13:09.003
you're probably going to abandon things a

00:13:09.023 --> 00:13:10.683
little early versus you read that other

00:13:10.703 --> 00:13:11.705
review and it says, hey, no, wait,

00:13:12.105 --> 00:13:13.807
there's so many different movements that I

00:13:13.826 --> 00:13:15.628
need to implore before I can move on

00:13:15.668 --> 00:13:15.967
from, hey,

00:13:15.988 --> 00:13:17.369
this isn't going to exhibit directional

00:13:17.409 --> 00:13:17.769
preference.

00:13:17.809 --> 00:13:18.009
Right.

00:13:18.931 --> 00:13:21.011
And how it's defined.

00:13:21.111 --> 00:13:22.173
Also,

00:13:22.312 --> 00:13:23.614
we saw some variability in the clinical

00:13:23.634 --> 00:13:26.196
practice guidelines for the low back pain.

00:13:26.216 --> 00:13:26.375
I mean,

00:13:26.395 --> 00:13:27.937
we looked at the first one guidelines that

00:13:27.956 --> 00:13:29.519
came out and directional preference had

00:13:29.538 --> 00:13:30.538
this A level evidence.

00:13:30.639 --> 00:13:30.840
Right.

00:13:31.653 --> 00:13:33.413
And then when you looked at the revision,

00:13:33.894 --> 00:13:35.434
it had this B-level evidence, right?

00:13:35.455 --> 00:13:37.816
So we broke down those studies that they

00:13:37.855 --> 00:13:39.976
looked at and we found varying themes

00:13:39.996 --> 00:13:41.618
within those definitions as well, right?

00:13:41.638 --> 00:13:44.539
So we basically identified a few specific

00:13:44.559 --> 00:13:45.700
themes that must be present.

00:13:45.840 --> 00:13:47.500
And if based on the research and then

00:13:47.561 --> 00:13:49.701
also based on this thematic analysis we

00:13:49.741 --> 00:13:51.923
did in addition to our scoping review.

00:13:51.982 --> 00:13:54.125
And so depending on where you're looking

00:13:54.144 --> 00:13:54.784
and how they're defining,

00:13:54.804 --> 00:13:56.686
it's going to clinically going to drive

00:13:57.025 --> 00:13:58.907
what you do or how quickly or don't

00:13:58.927 --> 00:13:59.626
quickly abandon it.

00:13:59.647 --> 00:13:59.746
Yeah.

00:14:01.846 --> 00:14:05.389
um so how does this approach how does

00:14:05.649 --> 00:14:07.750
directional preference let's bring sort of

00:14:07.811 --> 00:14:10.032
both of the things that you do together

00:14:10.133 --> 00:14:11.734
the research directional preference and

00:14:11.774 --> 00:14:14.195
working with athletes or you know tactical

00:14:14.254 --> 00:14:16.376
athletes tactical operators what does this

00:14:16.397 --> 00:14:18.378
approach offer when time matters i mean

00:14:18.398 --> 00:14:20.719
you just said you operationally this is

00:14:20.879 --> 00:14:22.340
money this is effectiveness this is

00:14:22.421 --> 00:14:24.022
readiness what does that approach offer

00:14:24.042 --> 00:14:25.341
when time matters with those types of

00:14:25.361 --> 00:14:26.143
people you're working with

00:14:26.664 --> 00:14:26.904
Yeah.

00:14:26.924 --> 00:14:28.025
Let's put some context around that.

00:14:28.066 --> 00:14:30.567
So within the unit for our guys,

00:14:30.587 --> 00:14:31.489
depending on what level of training they

00:14:31.528 --> 00:14:31.749
have,

00:14:32.029 --> 00:14:35.091
it's going to cost between one point two

00:14:36.153 --> 00:14:37.634
to about one point nine million dollars to

00:14:37.653 --> 00:14:38.355
make one of these guys.

00:14:38.414 --> 00:14:38.634
Right.

00:14:39.034 --> 00:14:41.096
Government has a down to a dollar figure

00:14:41.236 --> 00:14:43.538
in its four thousand three hundred twenty

00:14:43.558 --> 00:14:45.721
dollars and some odd cents per day that

00:14:45.740 --> 00:14:46.782
these guys aren't operational.

00:14:46.822 --> 00:14:48.123
OK, so they track this.

00:14:48.182 --> 00:14:48.363
Right.

00:14:48.403 --> 00:14:49.803
And they look at the cost of not

00:14:49.823 --> 00:14:51.245
being ready and they know.

00:14:51.426 --> 00:14:53.527
And so there's huge incentive to get these

00:14:53.547 --> 00:14:55.089
guys back to duty quickly.

00:14:55.969 --> 00:14:57.370
And every one of these guys has to,

00:14:57.390 --> 00:14:59.533
no matter what service you're in,

00:14:59.552 --> 00:15:01.254
they have to be able to pass some

00:15:01.274 --> 00:15:03.136
sort of operator fitness test, right?

00:15:03.457 --> 00:15:04.619
And every branch is a little bit different

00:15:05.038 --> 00:15:06.701
to be on status to be operational.

00:15:06.740 --> 00:15:08.363
And so if they can't pass that due

00:15:08.383 --> 00:15:09.484
to pain, due to whatnot,

00:15:09.725 --> 00:15:10.645
they don't get to go, right?

00:15:10.725 --> 00:15:12.006
And then they start costing money for the

00:15:12.027 --> 00:15:12.368
government.

00:15:12.768 --> 00:15:13.067
And so...

00:15:14.044 --> 00:15:15.326
the intent for us was like okay how

00:15:15.346 --> 00:15:17.226
do we get these guys back right now

00:15:17.586 --> 00:15:19.447
when you look at you know it's basically

00:15:19.488 --> 00:15:21.629
sports specific PT we have this whole

00:15:21.669 --> 00:15:23.071
battery of tests we can use for a

00:15:23.110 --> 00:15:24.692
lower extremity injury right like I hurt

00:15:24.731 --> 00:15:26.332
my knee um you know I can look

00:15:26.352 --> 00:15:27.653
at hop testing I can look at Y

00:15:27.693 --> 00:15:29.014
balance I can look at all these different

00:15:29.034 --> 00:15:30.676
metrics say okay you're ready to go okay

00:15:30.716 --> 00:15:32.197
you've passed this let's put you in the

00:15:32.216 --> 00:15:34.057
test let's make sure you're set same with

00:15:34.077 --> 00:15:36.139
the upper extremity right but the question

00:15:36.198 --> 00:15:37.840
is like they already told us our biggest

00:15:37.860 --> 00:15:39.000
problem is spine related issues

00:15:40.352 --> 00:15:42.214
what return to sport testing is there for

00:15:42.335 --> 00:15:44.615
spine related issues, right?

00:15:44.655 --> 00:15:45.256
Nothing, right?

00:15:45.297 --> 00:15:46.317
And so what we started to do was,

00:15:46.378 --> 00:15:46.597
okay,

00:15:47.018 --> 00:15:49.419
let's see if we can use directional

00:15:49.460 --> 00:15:53.623
preference as a performance metric to get

00:15:53.643 --> 00:15:54.043
them back.

00:15:54.264 --> 00:15:55.484
Because what we were doing is we were

00:15:55.504 --> 00:15:56.684
defaulting back to more of this

00:15:57.145 --> 00:15:58.886
traditional pathoanatomical diagnosis.

00:15:58.907 --> 00:15:59.807
They come in, we say, hey,

00:15:59.827 --> 00:16:00.989
you got a grade two,

00:16:01.009 --> 00:16:02.149
you got a grade one or two lumbar

00:16:02.168 --> 00:16:02.450
strain.

00:16:03.090 --> 00:16:04.051
you know you're going to be shut down

00:16:04.091 --> 00:16:05.832
about three weeks to six weeks depending

00:16:05.852 --> 00:16:07.355
on the severity of it right well now

00:16:07.375 --> 00:16:09.456
what we've done is okay let's put you

00:16:09.476 --> 00:16:11.558
through our exam right we do a basic

00:16:11.700 --> 00:16:13.380
ompd exam looks nothing different than

00:16:13.421 --> 00:16:15.003
anybody else going to do and then we

00:16:15.043 --> 00:16:16.625
throw in this repeated movement testing

00:16:16.664 --> 00:16:18.466
with it and if they exhibit directional

00:16:18.506 --> 00:16:20.708
preference we actually use that as their

00:16:20.749 --> 00:16:22.751
guideline to if they're ready to return

00:16:22.792 --> 00:16:24.352
back to duty right and so

00:16:25.114 --> 00:16:25.955
We know that, like we said,

00:16:25.995 --> 00:16:28.998
directional preference is moving them in a

00:16:29.038 --> 00:16:30.899
specific direction that reduces pain,

00:16:30.938 --> 00:16:32.860
that decreases their pain and improves

00:16:32.880 --> 00:16:34.542
their function.

00:16:34.562 --> 00:16:36.063
So what we've done is we've basically

00:16:36.104 --> 00:16:37.725
broken down component movements of their

00:16:37.884 --> 00:16:39.486
fitness tests that they have to pass.

00:16:40.246 --> 00:16:41.067
And once they come in,

00:16:41.128 --> 00:16:42.328
if they exhibit directional preference,

00:16:42.509 --> 00:16:43.509
we get the pain resolved,

00:16:43.730 --> 00:16:44.931
we get the mechanics restored.

00:16:45.818 --> 00:16:48.820
We then go test specific parts of that

00:16:48.860 --> 00:16:49.159
test.

00:16:49.179 --> 00:16:50.600
And if they pass that without a

00:16:50.640 --> 00:16:52.880
reproduction of pain or a loss of

00:16:52.900 --> 00:16:54.542
function, we green light them.

00:16:54.861 --> 00:16:56.523
And we've been tracking the data now for

00:16:56.582 --> 00:17:00.323
four years and we're getting our guys back

00:17:00.344 --> 00:17:03.105
to duty about thirty six percent faster

00:17:03.565 --> 00:17:05.506
than we were four years ago.

00:17:05.645 --> 00:17:05.786
Yeah.

00:17:06.086 --> 00:17:07.826
I mean, it's you know, it's upwards of,

00:17:07.866 --> 00:17:10.047
you know, eighteen to twenty two days.

00:17:10.146 --> 00:17:10.287
Right.

00:17:10.307 --> 00:17:11.587
And so you can times that number.

00:17:11.607 --> 00:17:11.768
Right.

00:17:12.208 --> 00:17:13.890
So, you know, so in that same tent,

00:17:13.910 --> 00:17:15.270
cause these programs cost the government a

00:17:15.290 --> 00:17:15.810
lot of money.

00:17:15.911 --> 00:17:16.872
So it's like, okay,

00:17:16.912 --> 00:17:18.333
how do we incentivize to keep these

00:17:18.373 --> 00:17:18.713
programs?

00:17:18.733 --> 00:17:19.513
Cause they're so valuable.

00:17:20.035 --> 00:17:20.355
Um,

00:17:20.375 --> 00:17:21.955
but they have to demonstrate some sort of

00:17:21.976 --> 00:17:23.477
value, right?

00:17:23.617 --> 00:17:24.878
Now I'm going to make you think an

00:17:24.979 --> 00:17:26.519
answer bigger, no pressure,

00:17:27.200 --> 00:17:30.163
but if the profession did a better job

00:17:30.242 --> 00:17:31.864
leveraging directional preference,

00:17:32.285 --> 00:17:33.526
what could change you?

00:17:33.546 --> 00:17:34.946
That was my question that was queued up

00:17:34.967 --> 00:17:36.607
a minute ago, but you sort of, you're,

00:17:36.847 --> 00:17:37.969
you're putting numbers to this.

00:17:37.989 --> 00:17:38.309
You're like, well,

00:17:38.329 --> 00:17:39.871
if these guys are four grand a day,

00:17:40.050 --> 00:17:40.090
um,

00:17:41.048 --> 00:17:42.951
It might be smaller if you're just a

00:17:43.010 --> 00:17:44.231
podcast host, right?

00:17:44.251 --> 00:17:45.573
But to me, that's a lot.

00:17:45.613 --> 00:17:47.795
So what would you imagine or how would

00:17:47.835 --> 00:17:49.316
you explain it to a student if the

00:17:49.336 --> 00:17:50.958
profession did a better job leveraging

00:17:51.038 --> 00:17:51.417
this?

00:17:51.938 --> 00:17:53.559
Man, what would that look like?

00:17:55.099 --> 00:17:55.641
Yeah, I mean,

00:17:56.801 --> 00:17:58.064
I guess I'll say the caveat, right?

00:17:58.104 --> 00:17:58.584
So, you know,

00:17:59.105 --> 00:18:00.366
a little bit of bias here, right?

00:18:00.386 --> 00:18:01.627
Because I teach for the Institute.

00:18:03.190 --> 00:18:04.070
I'm going to put that out there.

00:18:04.090 --> 00:18:05.272
But, you know, I think,

00:18:05.373 --> 00:18:06.413
like I tell all my students, I say,

00:18:06.433 --> 00:18:07.154
you know,

00:18:07.174 --> 00:18:08.616
this method works for me because it makes

00:18:08.636 --> 00:18:09.258
sense in my head.

00:18:09.618 --> 00:18:10.660
It doesn't mean you need to do this

00:18:10.700 --> 00:18:11.201
method, whatever.

00:18:11.721 --> 00:18:14.102
framework works for you that that you want

00:18:14.122 --> 00:18:15.522
to implore your patients that you can

00:18:15.603 --> 00:18:17.844
that's that's evidence-based do it all i

00:18:17.864 --> 00:18:19.263
encourage people to do is yeah just put

00:18:19.304 --> 00:18:22.025
in repeated movements and identify if you

00:18:22.065 --> 00:18:23.766
can look for directional preference based

00:18:23.806 --> 00:18:26.948
on these criteria because if you do i

00:18:26.988 --> 00:18:28.448
mean a patient is going to get better

00:18:28.667 --> 00:18:31.009
i mean when you look at there's again

00:18:31.048 --> 00:18:32.509
you look at the guidelines it's still a

00:18:32.529 --> 00:18:33.750
to b level evidence so there's a high

00:18:33.790 --> 00:18:35.730
level evidence for this right nice part

00:18:35.750 --> 00:18:37.692
about it is a lot of it the

00:18:37.731 --> 00:18:39.012
patient is able to do independently on

00:18:39.032 --> 00:18:39.313
their own

00:18:39.853 --> 00:18:40.073
Right.

00:18:40.452 --> 00:18:41.693
And so you're starting to build this

00:18:41.733 --> 00:18:43.054
self-efficacy for the patient.

00:18:43.273 --> 00:18:44.515
You're starting to empower the patient.

00:18:44.595 --> 00:18:45.535
Right.

00:18:45.555 --> 00:18:46.674
To be able to treat themselves.

00:18:46.694 --> 00:18:48.296
So we're looking at decreasing, you know,

00:18:48.336 --> 00:18:49.895
more chronic related problems.

00:18:49.915 --> 00:18:50.997
We're going to look at decreasing

00:18:51.057 --> 00:18:52.576
recidivism of problems because they're

00:18:52.596 --> 00:18:53.396
self-managing it.

00:18:53.477 --> 00:18:53.656
Right.

00:18:54.258 --> 00:18:55.657
The cool part about the system, too, is,

00:18:55.837 --> 00:18:55.998
you know,

00:18:56.097 --> 00:18:58.338
it's this cause and effect check recheck

00:18:58.979 --> 00:18:59.278
system.

00:18:59.338 --> 00:18:59.538
Right.

00:18:59.778 --> 00:18:59.939
I mean,

00:18:59.979 --> 00:19:01.559
patient tries to bend forward and they got

00:19:01.599 --> 00:19:02.559
pain shooting on their leg.

00:19:02.579 --> 00:19:03.560
They do repeated movements.

00:19:03.621 --> 00:19:04.540
Also, they bend forward.

00:19:04.921 --> 00:19:06.260
Hey, it's not my leg anymore.

00:19:06.480 --> 00:19:07.882
You think the patient's happy or not?

00:19:08.021 --> 00:19:08.241
Right.

00:19:08.483 --> 00:19:09.955
they can feel an immediate change.

00:19:10.608 --> 00:19:12.170
And you don't have to create much buy-in

00:19:12.210 --> 00:19:13.030
for that, right?

00:19:13.451 --> 00:19:15.613
And so one, the ability to,

00:19:15.673 --> 00:19:16.794
like we're demonstrating to accelerate

00:19:16.814 --> 00:19:19.537
recovery, but two, to empower the patient,

00:19:19.557 --> 00:19:20.537
to decrease recidivism.

00:19:20.576 --> 00:19:21.858
So we're looking at decreasing overall

00:19:21.878 --> 00:19:22.659
healthcare costs.

00:19:22.679 --> 00:19:24.461
We're looking at decreasing overall

00:19:24.480 --> 00:19:26.201
chronicity of problems and more downstream

00:19:26.221 --> 00:19:27.542
related issues that we know are so

00:19:27.563 --> 00:19:28.423
associated with that.

00:19:28.483 --> 00:19:30.726
So I think there's power in it, right?

00:19:31.606 --> 00:19:33.087
If, and like I tell everybody, I'm like,

00:19:33.188 --> 00:19:35.009
just put it in, you do you,

00:19:35.029 --> 00:19:36.090
but just throw it in your exam, man.

00:19:36.230 --> 00:19:37.251
And you will start to see,

00:19:37.592 --> 00:19:38.712
you'll start to see change, right?

00:19:39.093 --> 00:19:40.334
and then you just see what that fits

00:19:40.354 --> 00:19:43.257
within your own treatment system if you

00:19:43.277 --> 00:19:45.078
could leave clinicians we'll do your we

00:19:45.098 --> 00:19:46.921
call it the wow your words of wisdom

00:19:46.961 --> 00:19:48.682
if you could leave clinicians with one

00:19:49.663 --> 00:19:52.005
shift in how they think not just what

00:19:52.045 --> 00:19:54.347
they do as much kool-aid as you want

00:19:54.367 --> 00:19:56.849
in this answer that's that's allowed after

00:19:57.170 --> 00:19:59.432
this episode what would it be what would

00:20:00.093 --> 00:20:01.453
one shift in how they think that you

00:20:01.473 --> 00:20:03.115
would you would suggest not just in what

00:20:03.135 --> 00:20:04.156
they do but how they process

00:20:04.977 --> 00:20:06.017
You know, I think the biggest thing,

00:20:06.076 --> 00:20:06.278
you know,

00:20:06.298 --> 00:20:06.917
and I try to do this all the

00:20:06.938 --> 00:20:08.518
time is be open-minded, right?

00:20:08.538 --> 00:20:11.339
Understand that one thing doesn't fix

00:20:11.400 --> 00:20:11.980
everything, right?

00:20:12.019 --> 00:20:13.160
If there was one thing to fix everything,

00:20:13.180 --> 00:20:14.121
we'd all be doing the same thing.

00:20:14.141 --> 00:20:14.340
Sure.

00:20:14.601 --> 00:20:15.721
There's all these different things out

00:20:15.741 --> 00:20:16.122
there, right?

00:20:17.162 --> 00:20:18.442
But we tend to be closed off and

00:20:18.482 --> 00:20:20.303
have our own confirmation and internal

00:20:20.323 --> 00:20:21.044
biases, right?

00:20:21.263 --> 00:20:22.523
Hey, I did all this training,

00:20:22.544 --> 00:20:23.525
so I'm going to do this, right?

00:20:24.385 --> 00:20:26.826
be open-minded, try other things,

00:20:26.866 --> 00:20:27.147
you know,

00:20:27.188 --> 00:20:28.688
that hopefully have some level of evidence

00:20:28.708 --> 00:20:29.249
behind them,

00:20:29.528 --> 00:20:31.789
fit them in your system because, you know,

00:20:31.829 --> 00:20:32.651
there's value in what I do,

00:20:32.671 --> 00:20:34.551
but I take so much from everybody else

00:20:34.592 --> 00:20:34.912
as well.

00:20:34.932 --> 00:20:35.992
I'm like, okay, how does this fit in?

00:20:36.053 --> 00:20:36.532
Oh my gosh,

00:20:36.952 --> 00:20:38.233
this was the last little piece I needed

00:20:38.253 --> 00:20:39.974
to help this population that I've

00:20:39.994 --> 00:20:40.434
struggled with.

00:20:40.454 --> 00:20:42.957
So, you know, obviously I'm biased.

00:20:43.037 --> 00:20:44.376
I'd say take a course, try it out,

00:20:44.416 --> 00:20:44.557
but,

00:20:45.577 --> 00:20:46.478
be open-minded about it.

00:20:46.518 --> 00:20:48.239
Don't, don't just throw it out because,

00:20:48.278 --> 00:20:49.239
Hey, I did a couple of these things.

00:20:49.278 --> 00:20:49.759
I tried it once.

00:20:49.818 --> 00:20:50.298
It didn't work.

00:20:50.838 --> 00:20:51.920
Understand a little bit more,

00:20:52.000 --> 00:20:53.359
understand it's more complex than what

00:20:53.380 --> 00:20:54.019
people might think.

00:20:54.059 --> 00:20:55.220
It's not just simple, straightforward,

00:20:55.580 --> 00:20:57.861
forward bends or backward bends and, um,

00:20:58.040 --> 00:20:58.961
explore a bit more, right?

00:20:59.000 --> 00:21:00.521
Cause you will see, you will see change.

00:21:00.541 --> 00:21:01.321
Uh,

00:21:01.781 --> 00:21:02.882
what would some of those things that

00:21:02.922 --> 00:21:04.303
you've tested and tried and, and,

00:21:04.462 --> 00:21:05.542
and taken some things from,

00:21:05.603 --> 00:21:06.942
this is where you can throw out just

00:21:07.002 --> 00:21:07.663
names of courses.

00:21:07.683 --> 00:21:08.884
We're not saying you're endorsing them,

00:21:08.923 --> 00:21:10.243
but what are the things that you've tried

00:21:10.263 --> 00:21:11.484
that you're like, Hey, I've tried these,

00:21:11.525 --> 00:21:12.884
these different flavors of Kool-Aid I've

00:21:12.904 --> 00:21:13.144
drank.

00:21:13.815 --> 00:21:14.954
Yeah, I mean,

00:21:14.974 --> 00:21:16.076
the nice part about the government is they

00:21:16.096 --> 00:21:17.115
like to spin us up on everything.

00:21:17.155 --> 00:21:18.576
So if there's something out there, I mean,

00:21:18.935 --> 00:21:20.836
you know, I've been through BFR, you know,

00:21:20.856 --> 00:21:22.116
I've been through dry needling.

00:21:22.156 --> 00:21:22.356
You know,

00:21:22.396 --> 00:21:23.678
I'm a I'm a strong first kettlebell

00:21:23.698 --> 00:21:24.157
instructor.

00:21:24.198 --> 00:21:25.597
I went through my USAW search.

00:21:25.617 --> 00:21:25.897
You know,

00:21:26.898 --> 00:21:28.999
my fellowship had a Maitland and Saruman

00:21:29.019 --> 00:21:29.638
flavor to it.

00:21:29.699 --> 00:21:29.959
Right.

00:21:29.979 --> 00:21:31.720
So I do look at some MSI stuff.

00:21:32.839 --> 00:21:33.059
You know,

00:21:33.140 --> 00:21:35.280
I did take a master's in medicine.

00:21:36.796 --> 00:21:37.936
orthopedic manual therapy that was more

00:21:38.017 --> 00:21:40.778
osteopathic based right so you know

00:21:40.798 --> 00:21:42.059
there's all kinds of stuff out there and

00:21:42.079 --> 00:21:43.401
that's why i know this other stuff works

00:21:43.441 --> 00:21:45.862
right um but sometimes you know i know

00:21:45.882 --> 00:21:47.942
prior to i was probably before going

00:21:47.963 --> 00:21:49.483
through a lot of that training and being

00:21:49.505 --> 00:21:50.785
around these other highly skilled

00:21:50.805 --> 00:21:52.546
clinicians i was a little closed office

00:21:52.626 --> 00:21:53.727
you know and i would just shut other

00:21:53.747 --> 00:21:55.107
things down like no that's not right but

00:21:55.127 --> 00:21:57.509
yeah there is such an application i think

00:21:58.049 --> 00:21:59.792
the more and more you you get better

00:21:59.833 --> 00:22:01.335
at your craft the more you recognize hey

00:22:01.454 --> 00:22:02.936
these other things do work you know it's

00:22:02.957 --> 00:22:03.938
like every time i go to am and

00:22:03.978 --> 00:22:05.380
i'm i'm learning so much from all these

00:22:05.400 --> 00:22:07.663
other people right and um like okay i

00:22:07.682 --> 00:22:08.765
can definitely see what that fits within

00:22:08.825 --> 00:22:10.988
my system and why that would work but

00:22:11.008 --> 00:22:11.749
then at the end of the day i

00:22:11.769 --> 00:22:12.971
think if we're just nice to our patients

00:22:12.990 --> 00:22:14.373
a lot get better too so you know

00:22:15.461 --> 00:22:16.561
We need a course on how to do

00:22:16.582 --> 00:22:16.801
that.

00:22:16.882 --> 00:22:17.162
Josh,

00:22:17.182 --> 00:22:18.143
you're going to lead that course on how

00:22:18.163 --> 00:22:19.144
to be nice to our patients.

00:22:19.463 --> 00:22:21.005
This is one of the reasons you just

00:22:21.045 --> 00:22:22.546
highlighted without me having to ask,

00:22:23.246 --> 00:22:25.008
why do we sit down with microphones and

00:22:25.048 --> 00:22:26.709
put these things on YouTube and share them

00:22:26.729 --> 00:22:27.509
and let them...

00:22:27.528 --> 00:22:29.170
This is outside of membership as well as

00:22:29.590 --> 00:22:31.751
this is show more than tell what the

00:22:31.791 --> 00:22:32.772
value of membership is.

00:22:32.792 --> 00:22:34.233
You're looking at a snapshot of Josh here,

00:22:34.253 --> 00:22:34.334
but...

00:22:34.775 --> 00:22:36.375
Someone like Josh goes to Aometer as a

00:22:36.435 --> 00:22:38.458
member because they understand the value

00:22:38.478 --> 00:22:38.958
in those things.

00:22:38.978 --> 00:22:40.038
And those things are intangible.

00:22:40.599 --> 00:22:42.480
I try to make this as tangible as

00:22:42.500 --> 00:22:43.862
a podcast or a video could be.

00:22:43.922 --> 00:22:45.884
Make it as tangible as you can because

00:22:45.903 --> 00:22:47.365
that's where the value, in my opinion,

00:22:47.525 --> 00:22:50.106
really is.

00:22:50.267 --> 00:22:50.366
Right.

00:22:50.386 --> 00:22:50.567
Awesome.

00:22:50.586 --> 00:22:51.928
Well, hey, Josh, appreciate the time.

00:22:52.388 --> 00:22:52.848
Hurry up.

00:22:52.969 --> 00:22:53.730
Get back to work.

00:22:54.150 --> 00:22:55.691
You're costing the government some money.

00:22:55.711 --> 00:22:56.731
Get some people back.

00:22:57.252 --> 00:22:58.594
And we appreciate your time here on Hands

00:22:58.673 --> 00:22:59.314
On, Hands Off.

00:22:59.334 --> 00:23:00.494
Hey, thank you so much.

00:23:00.515 --> 00:23:01.256
It was a pleasure to be here.

