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Hey, guys. Welcome back to vertical momentum.

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I'm am your host, Richard Kaufman.

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Guys. This is gonna be a fun episode

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and a great episode. We're gonna be talking

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to my friend, Diego,

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retired

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Navy ceo, But we're gonna be talking about

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something that you wouldn't normally be talking about.

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When you think about Navy Seals kinda, we're

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gonna be talking about fear. We're gonna be

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talking about overcoming imp syndrome. Where there's a

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lot of stuff We're gonna be talking about

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that you never ever here talked about. So

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I just wanna say thank you, Diego for

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hopping on. How are you doing this morning

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and how's everything

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I'm doing amazing, and everything is amazing. Thank

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you for asking.

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I love it. So like I said, you

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you've done some great things

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uniform. Now you're doing some... I think better

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things out of uniform. So tell us a

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little bit about you about where you're from

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and where you grew up in how you

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became the man you became today?

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I was... So my dad was stationed in

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the air force in England when I was

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born.

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Lake and Heath air force space.

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And then, when I was 3, I moved

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to California just north of San Francisco, to

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travis surfboard space where he was stationed,

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and I hung out there until I graduated

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high school and then I joined the navy

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from there

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and then, you know, just went on that

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whole

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that whole path. And, yeah. It's

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47. So there's a lot of stuff that's...

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Coming

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into my path to create the man that

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I ended it, I would say. Now were

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you good in school? Were you an athlete

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in high school?

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No. And no. I was I was got

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school was terrible for me. And and I

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and I don't mean that is it's just

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you know, throwing that out there. Schools a

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very dark time for myself because I struggled

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a lot.

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I mean, even even just turning in,

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homework I remember when when I was in

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fifth grade,

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my teacher used to hand out pink slips

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for every in this assignment.

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And so it was something that we were

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all aware of,

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I would bring home pink slips like almost

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every other day and my dad,

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you know, he's just

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immigrant from Mexico who had to, you know,

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bust his ass for literally everything he got.

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He couldn't understand why I couldn't just do

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assignments, and I would I would get pink

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slips like every other day. And he would,

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you know,

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there was something within me that was preventing

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from that happening. And I knew the trouble

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that I was in,

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and that I was going to get into,

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but still it wasn't enough, to get me

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to be able to do those assignments. So,

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you know, that didn't end in fifth grade

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that went all the way

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through high school, so

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I graduated with the 1.63

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ready point average, which turns out that that's

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a pot like you can do that.

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But everything changed when I when I joined

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the

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the Navy.

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No wasn't go ahead.

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Pete... Did did you play sports in high

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school?

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Yeah. I played football for a little while.

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Football was like my dream. I wanted to...

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Play for Ucla going to college and then

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I wanted to be on the 49. But,

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when I was a sophomore

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or so

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it's funny when I think about it, but

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I quit the football team because I couldn't

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stand stand being yelled at by the Coaches.

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So I, you know, I just gave a

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football on decided to go to seal training,

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which is,

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you know, a little bit more intense than

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any football coach Ever met, But, yeah I.

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Tired of being yelled at my whole life.

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So I just... I I'm.

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How recruiting story. So talked to us about

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the day you walk into the recruiter. And

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said, I wanna be an Navy.

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Yeah. They laughed, You know,

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they're like, do you even... Do you even

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know and I was like, yeah, I just

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saw

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the movie Navy seals with Charlie Sheen, and

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that's exactly what I wanna do and they

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said, well,

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let's let's bring you into our office. We're

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gonna show you this this video.

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I forget the name of it was like

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the... It it was the... The classic recruiting

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video that they showed to... It's called b

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someone special is what it is In fact

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it's still on Youtube, and it's funny when

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you watch it because it looks like it

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was filmed, like, in the fifties.

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But

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you know, I I think it was, you

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know, 45 minutes longer or something like that.

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And and when I got done

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watching the video,

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you know, the 2 guys that were sitting

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in the office were

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essentially thinking that I was gonna walk in.

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I'm things. I'm good. But all it did

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was

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excite me if if my excitement was, like,

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Out of 15, I was, like, at a

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58, you know, when I walked in and

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I like, yes, This is exactly what I

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wanted to, like, okay.

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This is what you want. Let's go. You're

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probably gonna quit though I'm, you know, okay.

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Sounds good. So...

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Yeah. I...

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They gave me a practice as ad test.

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You know, the...

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You guys have been veteran enlist there. So.

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It's... Yeah. The armed service is vocational aptitude

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attitude. Order if I'm getting that right. But

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they say, yeah, you're not gonna have any

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problem on the ads va,

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which was strange to me I was because

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I did so terribly in school I didn't

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think I was gonna do well on that

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at all. And for good reason because I

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I failed a,

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part of it mechanical comprehension. That I didn't

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know that I needed to pass? I thought,

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you know, everybody know... Well, people in the

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military know that there's 1 overall score and

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then you get all these other scores, you

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know, inside.

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I was just told if I wanted to

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go to seal training that I needed a

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certain score, and I beat that, and I

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didn't find out until after I went to

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Boot camp.

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I didn't qualify

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to go to seal training because my mechanical

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comprehension was 2 points low.

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But anyway, that's set me off this whole

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other path, but that. That was that was

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part of my recruiting experience.

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So what was it like... You know, because,

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like I said I've had some, some of

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your acquaintances is on?

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Mister Gl,

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you know, Jam Mc cast, Richard vin. And

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I asked them I said, you know, what

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is the 1 thing about all Navy seals?

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And they said, you know, it's not the

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physical.

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It's mental. It's the...

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I'm not gonna quit.

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You're gonna have to kill me before I

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quit or I'm gonna pass out. So what

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made you not ring the bell

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during that you're going through buds.

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A lot of things, I mean, human beings

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are so complex.

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I went through twice. So III

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went through in 19 94

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in class 1 99

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it took me 2 years to even make

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it to buds with all the retest and

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all the stuff that I had to do

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just to get there. And when I got

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there, I wasn't in shape.

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And I failed all the time runs,

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and my legs starting to break and all

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of this and

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Friday before hell week. They,

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there was a thing that I didn't even

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know called the Hell board and like like

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it be filled anything like the underwater swim

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or

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2 mile oceans when we're running or whatever,

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of course?

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You know, they brought you in front of

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this port and say, hey, do you wanna,

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you know,

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here's what we're going to do with you.

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And some people made it and some people

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I wasn't the only 1 who had to

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go through, but but on that day, 4

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months into training, Dave like, yeah. No. Appreciate

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your time, but, you know, you're out of

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here.

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And so 4 months of... You know, running

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soft sand runs and boats and logs and

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all that stuff,

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especially at that time and at that age,

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I'd, you know, I thought my whole life

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had been a waste up to that point.

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I mean, it was... It

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heartbroken is there's not even close to really

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it was like this emotional psychological

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just t that happened.

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And

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but I didn't quit at that time.

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Because,

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you know, there's a saying, you know, they're

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too stupid to quit kind of thing. Yep.

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I...

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You know, I I really

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was able to check out, even as my

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legs were breaking under me, out it was

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just... Just keep going kind of thing.

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I feel like if maybe if I was

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100 percent focused and 100 percent present there,

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I don't know what I might or might

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not have done, but I I didn't absolutely

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checked out mentally

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and just went through all the pain and

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just did all that stuff.

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After I got dropped, it was like, an

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8 year span of

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at least 3 times a month, I would

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have, like, these really bad dreams about not

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making it through, like nightmares.

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And so I went back

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but I didn't go back for

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the singular reason like, I wanted to be

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a seal because it was the only job

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in the world for me. The reason why

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I went back was because I was ashamed

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of myself,

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you know, having to have that discussion with

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other people

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that

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you know, yeah. I was there, but I

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didn't make it and all that stuff. I

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mean, they were like, oh, well, you didn't

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quit. What it believe it doesn't matter. You

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either made it or you didn't, you know,

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especially in our mindset.

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So

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I can tell you unequivocally that the only

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reason why I'm sitting, in front of you

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here today is because I was ashamed of

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myself. And I didn't know how to really

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manage that other than to try to try

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to, you know,

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tackle that monster and defeat it and to

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ultimately,

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at least in my mind at the time,

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be be successful over it,

272
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So, yeah, the first time I went through

273
00:09:50,205 --> 00:09:51,956
without quitting was because I just checked out.

274
00:09:52,115 --> 00:09:54,185
The second time I went through was just

275
00:09:54,185 --> 00:09:55,220
because of shame.

276
00:09:59,142 --> 00:10:01,854
It her your story really touches me because

277
00:10:02,253 --> 00:10:03,211
people that know me know.

278
00:10:03,863 --> 00:10:05,450
I got thrown out of the military the

279
00:10:05,450 --> 00:10:06,879
first time for being a drug addict.

280
00:10:07,832 --> 00:10:08,332
And

281
00:10:10,213 --> 00:10:12,197
and as I was getting arrested,

282
00:10:12,849 --> 00:10:15,479
For something else, my uncle said something to

283
00:10:15,479 --> 00:10:17,552
me said, you know what? I know you...

284
00:10:17,950 --> 00:10:19,465
You didn't have what it takes to be

285
00:10:19,465 --> 00:10:20,182
a military,

286
00:10:21,470 --> 00:10:24,013
and it ate at me. Yeah. And I

287
00:10:24,013 --> 00:10:26,079
would wake up in a cold sweats. I'd

288
00:10:26,079 --> 00:10:26,873
dream about it.

289
00:10:27,588 --> 00:10:28,327
Until I

290
00:10:29,019 --> 00:10:29,519
eventually,

291
00:10:30,068 --> 00:10:31,504
probably 1 of the only guys that ever

292
00:10:31,504 --> 00:10:34,136
talked about that actually got back into military

293
00:10:34,136 --> 00:10:35,093
after being thrown out.

294
00:10:35,811 --> 00:10:37,406
But it was because of, like, you, you

295
00:10:37,406 --> 00:10:39,581
know, that it was because of the shame

296
00:10:40,455 --> 00:10:40,955
because

297
00:10:41,334 --> 00:10:42,075
I didn't

298
00:10:43,095 --> 00:10:45,174
become the man that I think I was

299
00:10:45,174 --> 00:10:47,414
supposed to be. So I can totally relate

300
00:10:47,414 --> 00:10:49,907
to what you're talking about. Waking up and

301
00:10:49,907 --> 00:10:51,364
having regrets and

302
00:11:04,363 --> 00:11:05,798
I lost you. Can you hear me?

303
00:11:09,323 --> 00:11:09,823
Now

304
00:11:10,280 --> 00:11:11,715
and last month I heard you say was

305
00:11:11,715 --> 00:11:13,949
waking up with regrets. Yeah. You know, I

306
00:11:13,949 --> 00:11:16,342
woke... I I woke up with regrets. I,

307
00:11:16,501 --> 00:11:18,505
you know, I should've have I should've did

308
00:11:18,505 --> 00:11:20,890
this should done that. And then, know, eventually,

309
00:11:21,128 --> 00:11:22,718
I did get back in. I finished with

310
00:11:22,718 --> 00:11:23,752
over 23 years.

311
00:11:26,480 --> 00:11:29,120
But hurt again, hurt on duty so they

312
00:11:29,120 --> 00:11:32,320
they discharge me medically. So I I still

313
00:11:32,320 --> 00:11:35,210
have feel like I have some unfinished business,

314
00:11:35,529 --> 00:11:37,443
but There's there's no way I can go

315
00:11:37,443 --> 00:11:39,597
back and fix it now. So what was

316
00:11:39,597 --> 00:11:42,229
it, like, you know, getting back in and

317
00:11:42,229 --> 00:11:43,527
actually getting the chance

318
00:11:43,918 --> 00:11:46,624
to live your dream at that moment at

319
00:11:46,624 --> 00:11:47,181
at that time.

320
00:11:48,375 --> 00:11:50,285
Well, I'm so happy that you said that,

321
00:11:54,443 --> 00:11:54,943
because

322
00:11:55,322 --> 00:11:57,878
really, to answer or to answer this question,

323
00:11:58,118 --> 00:11:58,778
I can

324
00:11:59,396 --> 00:12:00,115
sort of

325
00:12:01,648 --> 00:12:03,005
I mean, we're having a discussion here, so

326
00:12:03,164 --> 00:12:05,240
I can I can talk about your last

327
00:12:05,240 --> 00:12:05,559
comment,

328
00:12:06,357 --> 00:12:08,933
and there's there's there's everything you can do

329
00:12:09,071 --> 00:12:11,103
to fix that? It's not

330
00:12:11,640 --> 00:12:13,156
over because it's in the past and you

331
00:12:13,156 --> 00:12:15,071
can't over ever go back in the military,

332
00:12:15,630 --> 00:12:17,798
but there's just... We were talking about you

333
00:12:17,798 --> 00:12:19,329
know, flipping the visual

334
00:12:19,940 --> 00:12:21,527
and even the dialogue on some of that,

335
00:12:21,686 --> 00:12:23,273
and maybe that's not what you need to

336
00:12:23,273 --> 00:12:24,646
fix and maybe,

337
00:12:25,194 --> 00:12:27,109
maybe what needs to be fixed is just

338
00:12:27,109 --> 00:12:28,945
your understanding of of what is,

339
00:12:29,902 --> 00:12:31,977
what happened and what is in the moment,

340
00:12:33,668 --> 00:12:35,185
Because if you went back, you know, you're

341
00:12:35,185 --> 00:12:35,904
a human being,

342
00:12:36,782 --> 00:12:38,858
you're a hundred percent aligned with the rat

343
00:12:38,858 --> 00:12:41,173
race and their their current construct that we

344
00:12:41,173 --> 00:12:42,371
have of what is success.

345
00:12:43,580 --> 00:12:44,850
If you went back it probably wouldn't be

346
00:12:44,850 --> 00:12:47,154
good enough, you know, you probably make a

347
00:12:47,154 --> 00:12:48,663
mistake here or there or whatever because you're,

348
00:12:48,742 --> 00:12:50,648
you know, I don't know, fucking human being.

349
00:12:51,379 --> 00:12:52,895
And I was like, yeah. I did. And

350
00:12:52,975 --> 00:12:53,852
I was glad I was able to do.

351
00:12:54,012 --> 00:12:56,326
But, I wasn't so, you know, that's what

352
00:12:56,326 --> 00:12:56,725
we do.

353
00:13:00,495 --> 00:13:00,995
What

354
00:13:01,534 --> 00:13:02,735
can be done, though,

355
00:13:03,934 --> 00:13:04,434
and

356
00:13:05,054 --> 00:13:06,195
I would say thankfully,

357
00:13:06,668 --> 00:13:09,312
even more so than actually going to undo

358
00:13:09,447 --> 00:13:10,797
because I... Because the same thing happened to

359
00:13:10,797 --> 00:13:12,147
me. I went back to field training and

360
00:13:12,147 --> 00:13:13,576
it's like, oh, you made like, yeah. But

361
00:13:13,656 --> 00:13:15,085
I wasn't the strongest dude there. I was

362
00:13:15,085 --> 00:13:16,845
in the fast Know, they're I had all

363
00:13:16,845 --> 00:13:17,955
these kind of

364
00:13:20,175 --> 00:13:22,078
I don't know. Excuses not to just be

365
00:13:22,078 --> 00:13:25,346
fully grateful for... You having the opportunity. It

366
00:13:25,346 --> 00:13:26,220
could've have been done better.

367
00:13:27,173 --> 00:13:29,158
1 of the guys I coach. He's older

368
00:13:29,158 --> 00:13:31,325
and I am and he play soccer

369
00:13:32,274 --> 00:13:33,952
And he was talking like, I, scored a

370
00:13:33,952 --> 00:13:35,790
goal. I'm like, that's awesome. You know, like,

371
00:13:35,870 --> 00:13:37,388
50 year old dude running around the field

372
00:13:37,388 --> 00:13:38,906
of scoring and Was like, I missed too.

373
00:13:39,066 --> 00:13:41,259
I was like, is, you know, So,

374
00:13:41,717 --> 00:13:42,675
you know, we always...

375
00:13:43,473 --> 00:13:46,586
I say we... I always found myself finding

376
00:13:46,586 --> 00:13:48,820
almost every opportunity to take myself down or

377
00:13:48,820 --> 00:13:50,741
not. Down a notch and down a notch.

378
00:13:51,772 --> 00:13:54,151
And that, you can never escape until you

379
00:13:54,151 --> 00:13:54,547
change it.

380
00:13:56,054 --> 00:13:56,554
So

381
00:13:59,100 --> 00:13:59,340
I...

382
00:14:00,139 --> 00:14:02,080
Even after... And and that was where I

383
00:14:02,299 --> 00:14:05,100
I'm... We were talking before about when the...

384
00:14:05,420 --> 00:14:07,773
Before the show released. Started recording was,

385
00:14:09,668 --> 00:14:11,823
you know, takes most people 6 months to

386
00:14:11,823 --> 00:14:13,100
make it through seal train. It took me

387
00:14:13,100 --> 00:14:13,579
10 years.

388
00:14:14,218 --> 00:14:15,676
And then after that 10 years

389
00:14:16,308 --> 00:14:18,144
I finally arrived, not only that I was

390
00:14:18,144 --> 00:14:20,060
a medic, and during my 8 year gap,

391
00:14:20,300 --> 00:14:22,375
I was a civilian paramedic. So when I

392
00:14:22,375 --> 00:14:23,413
showed up to the sales team as a

393
00:14:23,413 --> 00:14:24,871
medic, like I was

394
00:14:25,665 --> 00:14:26,705
I was supremely...

395
00:14:27,345 --> 00:14:29,185
Like, I'm here. I'm ready to be here.

396
00:14:29,504 --> 00:14:31,345
I'm ready to go to war. No matter

397
00:14:31,345 --> 00:14:33,518
what happens to these guys. If they can

398
00:14:33,518 --> 00:14:34,954
be saved, like, I'm gonna be able to

399
00:14:34,954 --> 00:14:36,311
be the guy who can do that.

400
00:14:37,747 --> 00:14:38,646
And so

401
00:14:41,674 --> 00:14:43,995
I went through that process. I saved lives.

402
00:14:44,154 --> 00:14:45,034
I went to combat.

403
00:14:47,034 --> 00:14:48,095
You know, I got

404
00:14:48,554 --> 00:14:48,875
promoted.

405
00:14:49,527 --> 00:14:51,216
I got to mentor and lead

406
00:14:52,142 --> 00:14:54,544
some of just the most amazing people. I've

407
00:14:54,996 --> 00:14:55,947
ever been around.

408
00:14:57,313 --> 00:14:59,469
And I retired I heard 20 years of

409
00:14:59,469 --> 00:15:00,826
1 day, and I looked around and like

410
00:15:00,826 --> 00:15:00,985
this.

411
00:15:02,582 --> 00:15:03,321
This isn't

412
00:15:04,019 --> 00:15:05,956
enough. This is not even

413
00:15:06,269 --> 00:15:07,784
I mean, yeah. Great. Awesome.

414
00:15:08,422 --> 00:15:10,097
Made a seal everybody thinks that being a

415
00:15:10,097 --> 00:15:11,373
sales is awesome and all that stuff. I

416
00:15:11,373 --> 00:15:14,324
got. Yeah. What... But whatever. Like, it still

417
00:15:14,324 --> 00:15:15,441
was, like, emptiness there.

418
00:15:16,729 --> 00:15:18,400
So I spent all that time,

419
00:15:19,036 --> 00:15:20,627
you know, just trying to reach for that

420
00:15:20,627 --> 00:15:22,059
carrot that never came.

421
00:15:23,743 --> 00:15:25,570
And then, you know, we got to the

422
00:15:25,570 --> 00:15:27,238
top, the carriage just disappeared.

423
00:15:30,176 --> 00:15:30,676
So

424
00:15:31,703 --> 00:15:32,681
that's what really

425
00:15:33,697 --> 00:15:35,792
led me on this whole other journey of

426
00:15:36,169 --> 00:15:37,366
because the next thing I was gonna do

427
00:15:37,366 --> 00:15:38,801
is was like, okay. Well, I grabbed... Yeah,

428
00:15:39,200 --> 00:15:41,368
I retired from the teams. I I accomplish

429
00:15:41,368 --> 00:15:43,115
that? What's my next thing? Oh, I know

430
00:15:43,274 --> 00:15:44,330
I gotta go to college

431
00:15:44,783 --> 00:15:46,768
because I could never do college when I

432
00:15:46,768 --> 00:15:48,039
was coming out of high school, But now

433
00:15:48,198 --> 00:15:49,707
I know that I can. And if I

434
00:15:49,707 --> 00:15:52,669
get my degree accomplish then, you know, then

435
00:15:52,748 --> 00:15:54,344
I'm gonna be good there, and I'm just

436
00:15:54,344 --> 00:15:56,019
not gonna have that monkey on my back

437
00:15:56,019 --> 00:15:56,258
anymore.

438
00:15:57,055 --> 00:15:59,368
And I slightly started to go down that

439
00:15:59,368 --> 00:15:59,927
that road.

440
00:16:00,819 --> 00:16:01,936
And then a dawned on me,

441
00:16:02,734 --> 00:16:03,234
thankfully

442
00:16:04,170 --> 00:16:04,670
that

443
00:16:05,686 --> 00:16:07,941
well, what happens when you get your degree

444
00:16:08,080 --> 00:16:10,095
and Oh, there's gonna be something else. Like,

445
00:16:10,335 --> 00:16:12,095
yeah. But there's not so much energy. There's

446
00:16:12,095 --> 00:16:14,014
shame behind that. I'm going to college because

447
00:16:14,174 --> 00:16:15,855
I'm ashamed of how I performed in high

448
00:16:15,855 --> 00:16:16,014
school.

449
00:16:17,069 --> 00:16:18,895
And I was just realized that I'm just

450
00:16:18,895 --> 00:16:19,792
gonna continue

451
00:16:20,325 --> 00:16:21,993
trying to achieve trying to achieve and it's...

452
00:16:22,152 --> 00:16:23,661
And I'm never gonna achieve anything.

453
00:16:24,296 --> 00:16:26,123
What if I could just...

454
00:16:27,012 --> 00:16:29,239
Happy just being. I wanna stop right here.

455
00:16:29,477 --> 00:16:31,227
Just wanna I wanna thank our sponsors real

456
00:16:31,227 --> 00:16:33,930
quick because I can't wait to talk about

457
00:16:33,930 --> 00:16:34,567
what you're doing.

458
00:16:35,377 --> 00:16:38,320
Doing now. But without the sponsors, the show

459
00:16:38,320 --> 00:16:40,707
doesn't go on, I wanna thank our sponsors,

460
00:16:40,866 --> 00:16:43,183
Maxwell Post If you guys are like me

461
00:16:43,183 --> 00:16:44,690
and have diabetic get you skin.

462
00:16:45,482 --> 00:16:47,172
They actually sells no

463
00:16:47,940 --> 00:16:49,367
it's a veteran owned company.

464
00:16:50,097 --> 00:16:52,401
And also for every bar soap that they

465
00:16:52,401 --> 00:16:54,626
sell. They give out to help clean up

466
00:16:54,626 --> 00:16:55,762
the streets of California.

467
00:16:56,216 --> 00:16:58,935
And also, I wanna thank our sponsors I

468
00:16:58,935 --> 00:17:00,774
came out the brand new coffee called Vertical

469
00:17:00,855 --> 00:17:03,654
Momentum coffee. If you guys missed the military

470
00:17:03,654 --> 00:17:05,654
mud coffee, this coffee is,

471
00:17:07,586 --> 00:17:08,086
taste

472
00:17:08,543 --> 00:17:10,298
tastes a lot better internet, but a lot

473
00:17:10,298 --> 00:17:13,248
more energy, but for every every bag that

474
00:17:13,248 --> 00:17:16,714
we sell, I make 0 dollars on everything

475
00:17:16,773 --> 00:17:18,929
goes back to help say veterans that are

476
00:17:18,929 --> 00:17:19,748
struggling with

477
00:17:20,206 --> 00:17:20,706
Ptsd

478
00:17:21,084 --> 00:17:21,824
and homelessness.

479
00:17:22,202 --> 00:17:24,038
So if you guys love coffee with admission,

480
00:17:24,437 --> 00:17:25,715
write coffee down below.

481
00:17:26,685 --> 00:17:28,673
Thank you guys so much. But, Diego, I

482
00:17:28,673 --> 00:17:30,582
wanna talk about it because, you know, a

483
00:17:30,582 --> 00:17:32,253
lot people would think, okay.

484
00:17:33,222 --> 00:17:35,530
You have your Trident. You know, you're retiring

485
00:17:35,530 --> 00:17:37,996
with 20 years and 1 day, you're on

486
00:17:37,996 --> 00:17:38,871
top of the world,

487
00:17:39,587 --> 00:17:41,656
but they don't realize that, you know,

488
00:17:42,944 --> 00:17:45,809
you... You're looking at yourself, like, okay. You're

489
00:17:45,809 --> 00:17:46,605
looking around, like,

490
00:17:47,480 --> 00:17:50,125
now what? Now what I? And a lot

491
00:17:50,125 --> 00:17:52,044
of people don't realize that, you know, once

492
00:17:52,044 --> 00:17:53,724
we get out of the military no matter

493
00:17:53,724 --> 00:17:55,644
how much how much time we've served,

494
00:17:56,924 --> 00:17:58,764
a lot of us, they lose our mission,

495
00:17:59,818 --> 00:18:00,696
a lot of us

496
00:18:01,814 --> 00:18:03,011
lose our our friends,

497
00:18:04,288 --> 00:18:06,284
because, you know, and even though we, you

498
00:18:06,284 --> 00:18:07,960
know, we still have friends,

499
00:18:08,933 --> 00:18:10,368
once we step off base,

500
00:18:11,405 --> 00:18:13,399
the military doesn't give you shit about you,

501
00:18:14,835 --> 00:18:17,228
mission first, everything else. So a lot of

502
00:18:17,228 --> 00:18:19,074
times we get out, and we're left our

503
00:18:19,074 --> 00:18:19,867
own devices,

504
00:18:20,344 --> 00:18:21,931
and it's not a nice place to be

505
00:18:21,931 --> 00:18:22,431
sometimes.

506
00:18:23,122 --> 00:18:25,027
So talk to us about, you know, your

507
00:18:25,027 --> 00:18:27,900
journey in getting out. And what... And real

508
00:18:27,900 --> 00:18:28,614
life is like,

509
00:18:29,409 --> 00:18:31,474
not what the fantasy is, but what real

510
00:18:31,474 --> 00:18:32,109
life was like.

511
00:18:33,618 --> 00:18:35,048
Yeah. I was really lucky.

512
00:18:35,859 --> 00:18:39,220
To get introduced to a non nonprofit organization

513
00:18:39,220 --> 00:18:40,420
called beyond Foundation.

514
00:18:41,299 --> 00:18:42,759
And they are an executive

515
00:18:43,059 --> 00:18:45,938
transition course that helps special operations, guys transition

516
00:18:45,938 --> 00:18:47,524
from the military to the corporate world.

517
00:18:48,713 --> 00:18:49,213
And

518
00:18:49,824 --> 00:18:52,019
by far and away for the for the

519
00:18:52,138 --> 00:18:53,726
for the people the men and women that

520
00:18:53,726 --> 00:18:56,028
are involved in special operations. Like that go

521
00:18:56,028 --> 00:18:59,044
to this course, their their number 1 fear

522
00:18:59,044 --> 00:19:00,179
and concern is

523
00:19:00,870 --> 00:19:02,479
for know, I'm not a seal anymore. Now,

524
00:19:02,638 --> 00:19:04,392
what am Gonna do? Or I'm not an

525
00:19:04,631 --> 00:19:06,544
Intel specialist anymore. What am I gonna do?

526
00:19:08,377 --> 00:19:11,182
And, you So the the honor foundation helps

527
00:19:11,182 --> 00:19:11,682
them

528
00:19:12,059 --> 00:19:13,653
find out, you know, what they can do

529
00:19:13,653 --> 00:19:14,450
in their next job,

530
00:19:15,566 --> 00:19:16,761
and they do an incredible.

531
00:19:18,367 --> 00:19:20,831
Incredible job at doing that and for anybody

532
00:19:20,831 --> 00:19:22,420
who feels like they have extra money, and

533
00:19:22,500 --> 00:19:23,453
I don't know what else to do with

534
00:19:23,453 --> 00:19:24,804
it, you know, nothing they can do is

535
00:19:24,804 --> 00:19:27,127
go to honor dot org, and just dump

536
00:19:27,127 --> 00:19:28,644
money into there because if it wasn't for

537
00:19:28,644 --> 00:19:30,639
them to try an approach and where I'm

538
00:19:30,639 --> 00:19:32,475
at right now, it just... It wouldn't be.

539
00:19:32,635 --> 00:19:34,151
So I didn't know anything about starting the

540
00:19:34,151 --> 00:19:36,000
business and they're, like, here you go, and

541
00:19:36,000 --> 00:19:37,753
they connect me with everybody and their mom

542
00:19:37,753 --> 00:19:39,586
to help me build a business plan marketing

543
00:19:39,586 --> 00:19:41,578
all that stuff, and and and we been

544
00:19:41,578 --> 00:19:44,294
off to the races. Since, you know, 2018

545
00:19:44,294 --> 00:19:45,880
because of them. But, anyway,

546
00:19:48,100 --> 00:19:50,266
what I had found later over time

547
00:19:50,653 --> 00:19:54,553
was again, it's still like this external thing,

548
00:19:54,951 --> 00:19:56,145
what do I, you know, what do I

549
00:19:56,145 --> 00:19:57,418
do now that the mission is over?

550
00:19:58,549 --> 00:19:59,049
And

551
00:19:59,829 --> 00:20:02,009
when you come to a place where you

552
00:20:02,710 --> 00:20:05,109
genuinely know in the deepest parts of you

553
00:20:05,109 --> 00:20:05,750
what you're mission.

554
00:20:06,562 --> 00:20:07,596
Has always been.

555
00:20:08,391 --> 00:20:11,255
It doesn't change whether you're in the military

556
00:20:11,255 --> 00:20:11,755
or

557
00:20:12,528 --> 00:20:13,028
not

558
00:20:13,814 --> 00:20:16,198
you know, that isn't, you know, being a

559
00:20:16,198 --> 00:20:17,549
seal wasn't my mission.

560
00:20:19,297 --> 00:20:21,521
I never knew that during that entire... That

561
00:20:21,521 --> 00:20:23,692
whole, you know, that whole 30 years, the,

562
00:20:23,852 --> 00:20:25,850
you know, seal seal seal all that stuff.

563
00:20:27,368 --> 00:20:29,446
What I didn't realize that whole time was

564
00:20:29,446 --> 00:20:32,098
it was just to be. My mission was

565
00:20:32,098 --> 00:20:32,998
just to live

566
00:20:33,457 --> 00:20:36,174
and experience life and learn and grow and

567
00:20:36,174 --> 00:20:36,973
develop and all that.

568
00:20:37,693 --> 00:20:39,371
So whether I was doing that with a

569
00:20:39,371 --> 00:20:40,704
seal hat on or a

570
00:20:41,617 --> 00:20:43,601
hot dog on a stick hat, like, it

571
00:20:43,601 --> 00:20:44,157
doesn't matter.

572
00:20:46,221 --> 00:20:46,721
So

573
00:20:47,094 --> 00:20:47,752
instead of

574
00:20:48,617 --> 00:20:50,944
having this mindset of, I lost this

575
00:20:51,317 --> 00:20:54,494
and now becomes when you under when you

576
00:20:54,494 --> 00:20:56,718
understand a deeper meaning of why you exist

577
00:20:56,718 --> 00:20:59,304
on this earth at all, it goes... It

578
00:20:59,603 --> 00:21:01,841
it turns into, like, oh, what do I

579
00:21:01,841 --> 00:21:03,359
get to do now? Like, back to what

580
00:21:03,359 --> 00:21:05,357
you were saying? It's like, I get to

581
00:21:05,357 --> 00:21:07,515
do... I could do anything in the world.

582
00:21:08,890 --> 00:21:11,870
Anything I want, you know, then it becomes

583
00:21:12,250 --> 00:21:13,950
inspiring and and

584
00:21:14,570 --> 00:21:17,462
and abundant and all this, stuff instead of...

585
00:21:18,659 --> 00:21:20,574
I'm, you know, I'm not going down range

586
00:21:20,574 --> 00:21:23,048
anymore with the... It's okay. There's other things

587
00:21:23,048 --> 00:21:24,186
out there for you

588
00:21:24,498 --> 00:21:27,123
that perhaps can even move your soul more

589
00:21:27,123 --> 00:21:28,635
than you've ever been mood before.

590
00:21:29,351 --> 00:21:31,282
But in the military, you don't have

591
00:21:31,752 --> 00:21:33,741
all the time and all, you, the world

592
00:21:33,741 --> 00:21:35,570
to mess with all that stuff, You've got,

593
00:21:35,650 --> 00:21:36,923
you know, you've got your stuff to do.

594
00:21:37,798 --> 00:21:39,866
But when you look at it from perspective

595
00:21:39,866 --> 00:21:42,745
that you can literally just dig down. You

596
00:21:42,745 --> 00:21:45,529
like coloring. Awesome. Do that. You know, it

597
00:21:45,529 --> 00:21:48,154
doesn't matter what it is. And vm you'd

598
00:21:48,154 --> 00:21:50,949
be amazed. When you are the 1 who's

599
00:21:50,949 --> 00:21:52,219
creating your path,

600
00:21:53,726 --> 00:21:54,226
how

601
00:21:54,679 --> 00:21:55,179
customized

602
00:21:55,551 --> 00:21:57,670
and absolutely perfect. It can be for you

603
00:21:57,868 --> 00:22:00,414
rather than in a whole institution, telling you,

604
00:22:00,573 --> 00:22:02,243
you know, who you are or what you're

605
00:22:02,243 --> 00:22:02,880
gonna do next,

606
00:22:04,963 --> 00:22:07,672
Yeah. It's just the possibilities are endless. You

607
00:22:07,672 --> 00:22:10,221
know, and 1 thing, you know, a couple

608
00:22:10,221 --> 00:22:11,257
weeks ago, I had

609
00:22:12,948 --> 00:22:14,866
a young lady. Your name is Sharon Le.

610
00:22:15,106 --> 00:22:16,544
She wrote C wrote,

611
00:22:18,062 --> 00:22:20,240
Rich Stein Poor dad with mister Robert K.

612
00:22:20,634 --> 00:22:22,862
And they actually had a board game talking

613
00:22:22,862 --> 00:22:24,375
about teaching you how to get out of

614
00:22:24,375 --> 00:22:25,011
the rat rates.

615
00:22:25,648 --> 00:22:27,876
And is that right? Yeah. They they actually

616
00:22:27,876 --> 00:22:30,038
have it... Okay. It was called cash flow,

617
00:22:30,435 --> 00:22:32,342
and it was actually a a board game

618
00:22:32,342 --> 00:22:33,455
to teach you how to get out of

619
00:22:33,455 --> 00:22:34,011
the rat race.

620
00:22:34,806 --> 00:22:36,634
So talk to us because, you know,

621
00:22:38,159 --> 00:22:39,750
we we are in into route race, and

622
00:22:39,750 --> 00:22:40,864
the only way to get ahead of the

623
00:22:40,864 --> 00:22:43,750
route raise is to die. Yeah. There's.

624
00:22:44,459 --> 00:22:45,894
Here's getting out of the rat race.

625
00:22:47,090 --> 00:22:49,503
Okay. Talk to us about, you know, living

626
00:22:50,119 --> 00:22:52,192
I I believe in living a purpose driven

627
00:22:52,192 --> 00:22:54,835
life. You know, That God has me here

628
00:22:54,835 --> 00:22:57,542
for a reason to help people. So talk

629
00:22:57,542 --> 00:22:59,772
about, you know, living at a life of

630
00:22:59,772 --> 00:23:01,699
gratitude. You seem like a very... You seem

631
00:23:01,699 --> 00:23:03,058
like you have a lot of gratitude in

632
00:23:03,058 --> 00:23:03,537
your life.

633
00:23:04,576 --> 00:23:06,755
So talk to us about gratitude and also

634
00:23:06,894 --> 00:23:08,332
living a purpose driven life.

635
00:23:11,943 --> 00:23:12,103
Yeah.

636
00:23:12,821 --> 00:23:13,560
That's a

637
00:23:14,178 --> 00:23:15,556
a habit that I

638
00:23:16,333 --> 00:23:18,409
was able to kind of involved in my

639
00:23:18,409 --> 00:23:18,489
life.

640
00:23:19,367 --> 00:23:21,535
I'm pretty sure it was... From Tony Robbins

641
00:23:21,535 --> 00:23:23,526
he had like these relate... These 8 very

642
00:23:23,526 --> 00:23:24,504
difficult questions

643
00:23:24,881 --> 00:23:26,793
that you had to ask yourself. But you

644
00:23:26,793 --> 00:23:28,955
had to ask him to yourself every day,

645
00:23:29,114 --> 00:23:30,862
and there were things that had that were

646
00:23:30,862 --> 00:23:32,157
related back to gratitude.

647
00:23:32,531 --> 00:23:34,041
And the reason for the whole thing is

648
00:23:34,041 --> 00:23:36,209
they looked at like this depression spectrum

649
00:23:36,679 --> 00:23:38,515
and and they found that the people who

650
00:23:38,515 --> 00:23:40,372
were more grateful for

651
00:23:41,309 --> 00:23:42,586
who they were and where they were,

652
00:23:43,624 --> 00:23:45,641
and what they were in life

653
00:23:46,113 --> 00:23:46,613
had

654
00:23:46,990 --> 00:23:47,490
lower

655
00:23:48,264 --> 00:23:50,973
levels of of depression. Yeah. So I did

656
00:23:50,973 --> 00:23:53,067
that for a while and it and

657
00:23:53,698 --> 00:23:55,455
I don't know. I just... I think it

658
00:23:55,455 --> 00:23:58,009
just became part of who I am. I

659
00:23:58,009 --> 00:24:00,804
mean, I... I'm not even joking man. I

660
00:24:00,804 --> 00:24:02,401
mean, I live in San Diego.

661
00:24:03,691 --> 00:24:05,602
And I'd never get tired of the sunset.

662
00:24:06,000 --> 00:24:07,990
Not ever. I... There's never a sunset that

663
00:24:07,990 --> 00:24:09,582
happened and I'm like, can't, whatever and to

664
00:24:09,582 --> 00:24:10,935
turn around and walk the other way. Nope.

665
00:24:11,095 --> 00:24:12,701
I just sit there and I face the

666
00:24:12,701 --> 00:24:14,371
sun, and I just sit there and just

667
00:24:14,371 --> 00:24:17,576
be. It never gets old. Little things

668
00:24:18,110 --> 00:24:18,164
I

669
00:24:19,320 --> 00:24:21,231
flowers and stuff, and we shoot when Covid

670
00:24:21,231 --> 00:24:22,984
was going on, I don't live very far

671
00:24:22,984 --> 00:24:24,657
away from, like, this protected est.

672
00:24:25,627 --> 00:24:27,377
But when Covid was going on the whole

673
00:24:27,377 --> 00:24:30,400
world was shutting down, those animals started to

674
00:24:30,400 --> 00:24:32,483
kind of venture out of the s your

675
00:24:32,483 --> 00:24:34,227
wearing and into our neighborhood and I'm just

676
00:24:34,227 --> 00:24:35,337
sitting here on the fence and they were

677
00:24:35,337 --> 00:24:37,319
like, these birds of pray just hanging out

678
00:24:37,319 --> 00:24:40,426
on my fence and, like, just you're Every

679
00:24:40,506 --> 00:24:41,934
Fox and all all this stuff.

680
00:24:42,649 --> 00:24:43,149
So

681
00:24:44,237 --> 00:24:46,380
yet to... And, yeah I I guess the

682
00:24:46,380 --> 00:24:48,779
only important thing to say, there is that

683
00:24:48,779 --> 00:24:50,951
it's gotta be genuine. Like, I'd never

684
00:24:52,042 --> 00:24:53,236
faking it to you, make it is not

685
00:24:53,236 --> 00:24:54,191
a thing for me.

686
00:24:54,907 --> 00:24:55,646
It's really

687
00:24:56,578 --> 00:24:57,078
embracing

688
00:24:58,103 --> 00:24:59,928
embracing what it is and and then to

689
00:24:59,928 --> 00:25:02,149
you can fully accept what what is happening.

690
00:25:02,625 --> 00:25:02,863
And

691
00:25:04,132 --> 00:25:06,528
yet because vacancy making is just lying it

692
00:25:06,528 --> 00:25:07,877
the 1 thing I've learned is that I

693
00:25:07,877 --> 00:25:09,862
have to be 100 percent honest with myself.

694
00:25:10,338 --> 00:25:12,957
Otherwise, you know, who, you know, whatever.

695
00:25:13,846 --> 00:25:15,750
It's just and you end up living on

696
00:25:15,750 --> 00:25:16,250
this

697
00:25:16,941 --> 00:25:17,441
whatever

698
00:25:17,814 --> 00:25:18,314
fictional

699
00:25:18,767 --> 00:25:20,037
floating, nothingness this.

700
00:25:20,910 --> 00:25:21,862
But living in truth,

701
00:25:22,512 --> 00:25:24,973
users really helped to ground me because I

702
00:25:24,973 --> 00:25:26,982
don't attach myself really to anything

703
00:25:27,593 --> 00:25:28,308
hardly at all.

704
00:25:29,578 --> 00:25:32,219
But but being able to be aligned and

705
00:25:32,219 --> 00:25:34,129
connected to truth, that's really kind of the

706
00:25:34,129 --> 00:25:36,039
only attachment that I need in it and

707
00:25:36,039 --> 00:25:37,393
it's enough to sustain me.

708
00:25:38,922 --> 00:25:41,156
So... Yeah. And you had another question I

709
00:25:41,156 --> 00:25:41,714
can't remember.

710
00:25:42,512 --> 00:25:42,751
Oh,

711
00:25:43,390 --> 00:25:44,506
I was just thinking because I'm...

712
00:25:45,398 --> 00:25:47,467
I'm a big proponent of Linkedin. I love

713
00:25:47,626 --> 00:25:48,103
Linkedin.

714
00:25:52,334 --> 00:25:54,405
Be, I was reading right before we... Instead

715
00:25:54,405 --> 00:25:57,432
of fake fake it before you make it.

716
00:25:57,831 --> 00:25:59,105
It says face it.

717
00:25:59,836 --> 00:26:00,789
And you will make it.

718
00:26:01,584 --> 00:26:03,490
To face your, you know, whenever you're dealing

719
00:26:03,490 --> 00:26:06,191
with, face it head on, don't fake it,

720
00:26:06,429 --> 00:26:09,301
face whatever you're dealing with, And eventually, if

721
00:26:09,301 --> 00:26:10,888
you're in the right head space and timing,

722
00:26:11,284 --> 00:26:12,949
you will hit your mark instead of thank

723
00:26:12,949 --> 00:26:14,377
you thinking it. And I thought it was

724
00:26:14,377 --> 00:26:16,773
just very apr repo. That I seen that

725
00:26:16,773 --> 00:26:18,444
right before we we got on.

726
00:26:19,557 --> 00:26:22,499
Yeah. So... But so talk to us about,

727
00:26:22,579 --> 00:26:24,819
you know, what, you know, A lot of

728
00:26:24,819 --> 00:26:27,305
guys are on there guys and girls, they're,

729
00:26:27,837 --> 00:26:29,290
and are veterans and entrepreneur.

730
00:26:30,140 --> 00:26:31,648
What has served you well.

731
00:26:32,379 --> 00:26:33,597
From the military

732
00:26:34,454 --> 00:26:37,327
and entrepreneur world. What what what have been

733
00:26:37,327 --> 00:26:38,385
some of the similarities

734
00:26:40,613 --> 00:26:43,158
Yeah. I think probably the gold cliche stuff

735
00:26:43,158 --> 00:26:45,488
of of just accountability and disciplined.

736
00:26:48,905 --> 00:26:50,739
All all all of the things that that

737
00:26:50,819 --> 00:26:51,479
I think

738
00:26:52,733 --> 00:26:54,727
kinda go hand to hand hand in hand

739
00:26:54,727 --> 00:26:56,721
with being a veteran being an entrepreneur. So

740
00:26:56,721 --> 00:26:57,301
let me

741
00:26:57,613 --> 00:26:59,367
maybe see some of the things that I

742
00:26:59,367 --> 00:27:00,505
can imagine that are

743
00:27:01,120 --> 00:27:02,896
maybe not necessarily so

744
00:27:03,910 --> 00:27:04,866
easily connect,

745
00:27:06,076 --> 00:27:07,349
Well, there are things that I had to

746
00:27:07,349 --> 00:27:07,849
leave

747
00:27:10,851 --> 00:27:11,988
in the military

748
00:27:12,363 --> 00:27:14,775
to to to be where I wanted to

749
00:27:14,775 --> 00:27:15,974
be with the Trident approach.

750
00:27:16,855 --> 00:27:17,994
And 1 of those

751
00:27:20,535 --> 00:27:22,075
1 of those things was

752
00:27:23,428 --> 00:27:25,106
for sure the bureaucracy accuracy of the whole

753
00:27:25,106 --> 00:27:26,704
thing. You know, I...

754
00:27:27,503 --> 00:27:29,501
That's what I let went when I reach

755
00:27:29,501 --> 00:27:30,320
out to

756
00:27:30,712 --> 00:27:32,219
to people who wanna work with us I

757
00:27:32,219 --> 00:27:34,201
was like, hey, Remember all that stuff you,

758
00:27:34,281 --> 00:27:35,470
you know, you kinda had to do it

759
00:27:35,470 --> 00:27:36,818
in in the military. They just say, like,

760
00:27:36,977 --> 00:27:37,929
we don't do that. You know,

761
00:27:38,659 --> 00:27:40,337
don't do anything We don't wanna do, and

762
00:27:40,337 --> 00:27:41,855
it's amazing. You know,

763
00:27:43,773 --> 00:27:46,271
you know, there's there... There's a whole other

764
00:27:46,570 --> 00:27:46,890
way...

765
00:27:47,384 --> 00:27:48,602
To look at accountability,

766
00:27:51,692 --> 00:27:52,192
that,

767
00:27:52,570 --> 00:27:54,346
you know, isn't so fear driven

768
00:27:54,899 --> 00:27:55,218
You know,

769
00:27:55,936 --> 00:27:58,171
I... So I had... I left a lot

770
00:27:58,171 --> 00:28:00,326
of fear back with the military. That doesn't

771
00:28:00,326 --> 00:28:02,742
exist with with me anymore in an entrepreneur.

772
00:28:03,615 --> 00:28:06,414
Mindset or a way of operations, fear is

773
00:28:06,414 --> 00:28:07,055
gone for me.

774
00:28:08,335 --> 00:28:09,615
When when it does creep in,

775
00:28:10,654 --> 00:28:11,154
I

776
00:28:11,548 --> 00:28:12,979
what face it. I think is what you

777
00:28:12,979 --> 00:28:15,444
said. I embrace it. Yep. Here it is,

778
00:28:16,000 --> 00:28:17,829
and then it's just gone because all it

779
00:28:17,829 --> 00:28:19,999
is is the teacher for me and it's

780
00:28:20,055 --> 00:28:20,453
opportunity.

781
00:28:21,183 --> 00:28:22,853
But I don't run for the thing because

782
00:28:23,012 --> 00:28:24,068
I'm afraid of them

783
00:28:24,442 --> 00:28:26,509
anymore. And the military was... It seemed like

784
00:28:26,509 --> 00:28:28,497
there was always, like this sled camera that

785
00:28:28,497 --> 00:28:30,007
was like, 2 inches above our edge of

786
00:28:30,007 --> 00:28:31,612
like Man. Lose your trident to, you know,

787
00:28:31,771 --> 00:28:33,123
do this and then bam. You're gone. You

788
00:28:33,123 --> 00:28:34,872
know, I I do guys who lost or

789
00:28:34,872 --> 00:28:35,690
trident for

790
00:28:37,336 --> 00:28:40,302
politics. You wanna and Politics takes us out

791
00:28:40,302 --> 00:28:40,781
of my life,

792
00:28:41,980 --> 00:28:44,057
you know, back when you and I were

793
00:28:44,057 --> 00:28:45,255
in the military in the beginning,

794
00:28:46,384 --> 00:28:48,846
politics existed, but it wasn't like the way

795
00:28:48,846 --> 00:28:51,545
things were done. Now it is the way.

796
00:28:52,260 --> 00:28:54,166
Then no 1 cares if you're right or

797
00:28:54,166 --> 00:28:56,812
wrong, it's just how does this look, which

798
00:28:56,812 --> 00:28:58,570
again is all Rat race stuff. It's like,

799
00:28:58,810 --> 00:29:00,828
we don't... They care more about

800
00:29:01,527 --> 00:29:02,805
perception than reality?

801
00:29:03,618 --> 00:29:04,118
Which...

802
00:29:05,373 --> 00:29:06,910
Okay. Cool. I get it

803
00:29:07,527 --> 00:29:09,361
best for you guys. That's not for me.

804
00:29:09,601 --> 00:29:11,993
What I care about, what I genuinely care

805
00:29:11,993 --> 00:29:12,950
about is what is.

806
00:29:13,760 --> 00:29:16,219
I do care about what I think reality

807
00:29:16,219 --> 00:29:16,378
is,

808
00:29:18,836 --> 00:29:20,764
that's what matters to mean. So

809
00:29:21,549 --> 00:29:23,478
Yeah. There was there was a lot of

810
00:29:23,534 --> 00:29:24,828
things that I was grateful

811
00:29:25,202 --> 00:29:26,099
that I

812
00:29:27,029 --> 00:29:28,776
kinda put on my Ru act from the

813
00:29:28,776 --> 00:29:30,365
military that I just got to just leave

814
00:29:30,365 --> 00:29:32,133
on the ground. And, you know,

815
00:29:33,012 --> 00:29:33,412
by.

816
00:29:34,211 --> 00:29:37,167
I don't I don't need politics, Dude. I

817
00:29:37,167 --> 00:29:39,299
don't need bureaucracy man. I don't need

818
00:29:39,899 --> 00:29:41,098
you know, I don't need fear.

819
00:29:41,897 --> 00:29:43,175
You can keep it. You know, I live

820
00:29:43,175 --> 00:29:44,714
with that for a while, and,

821
00:29:45,093 --> 00:29:47,032
you know, it's just not on my business

822
00:29:47,091 --> 00:29:48,450
anymore. So I just...

823
00:29:50,944 --> 00:29:51,424
That was...

824
00:29:52,625 --> 00:29:53,825
Because 1 of my friend his name is

825
00:29:53,984 --> 00:29:55,744
Stephen Ko. Is a good friend of mine.

826
00:29:57,037 --> 00:29:59,032
He took says, if you don't have a

827
00:29:59,032 --> 00:29:59,751
business plan,

828
00:30:00,309 --> 00:30:02,145
you don't have a business, you have a

829
00:30:02,145 --> 00:30:02,464
hobby.

830
00:30:03,023 --> 00:30:04,795
And a lot of guys when and girls

831
00:30:04,795 --> 00:30:06,394
wanna they get out of the military military.

832
00:30:06,795 --> 00:30:08,875
You know, they start a t shirt company

833
00:30:08,875 --> 00:30:09,914
had company liquor.

834
00:30:10,634 --> 00:30:13,569
10 months later. There's 10000 dollars in debt

835
00:30:13,689 --> 00:30:15,699
and don't know what the hell just happened

836
00:30:16,153 --> 00:30:18,459
because they never had a business plan or

837
00:30:18,459 --> 00:30:21,718
an Sop before they started their business. So

838
00:30:21,797 --> 00:30:24,675
I talk to us about you know, 2018,

839
00:30:25,311 --> 00:30:27,777
when you started your business, talk about, you

840
00:30:27,777 --> 00:30:29,447
know, if you didn't have an Sop,

841
00:30:30,084 --> 00:30:32,328
you know, how important it is, for a

842
00:30:32,328 --> 00:30:33,685
business type of business point.

843
00:30:35,042 --> 00:30:37,378
Yeah. Is it was funny because

844
00:30:37,996 --> 00:30:39,273
all I knew is that I wanted to

845
00:30:39,273 --> 00:30:41,121
start a company, but I didn't know how

846
00:30:41,121 --> 00:30:43,262
to. So I was very lucky.

847
00:30:44,531 --> 00:30:45,800
I was able to turn back to the

848
00:30:45,800 --> 00:30:47,227
honor foundation. And say, hey, guys. I was

849
00:30:47,227 --> 00:30:49,388
thinking about doing this, how know nobody anybody

850
00:30:49,388 --> 00:30:50,505
can help me out. And they're, like, yeah.

851
00:30:50,824 --> 00:30:52,659
Absolutely. So they sent there's no light. They

852
00:30:52,659 --> 00:30:55,053
sent me the guy who invented the store

853
00:30:55,053 --> 00:30:57,623
for the blasted pickles. The guy who said

854
00:30:57,623 --> 00:30:58,901
how many analytics does it take to get

855
00:30:58,901 --> 00:31:01,058
to the center of Tit pop, the director

856
00:31:01,058 --> 00:31:01,697
of marketing,

857
00:31:02,975 --> 00:31:05,771
ford ford motor company like Internet marketing and

858
00:31:05,771 --> 00:31:06,907
then K grocery.

859
00:31:07,756 --> 00:31:08,550
All those guys,

860
00:31:09,582 --> 00:31:10,694
all got an email chain,

861
00:31:11,423 --> 00:31:13,174
and said, Diego shows your business plan.

862
00:31:13,969 --> 00:31:15,322
And I'm like, what's that.

863
00:31:16,754 --> 00:31:18,902
They're like, they're like, Google it and then

864
00:31:18,902 --> 00:31:20,277
get back to us when you're done

865
00:31:21,549 --> 00:31:23,230
And it was like a nightmare they're, like,

866
00:31:23,309 --> 00:31:24,990
in the in the military, especially in leadership,

867
00:31:25,309 --> 00:31:26,350
everybody's had to write, like,

868
00:31:27,070 --> 00:31:28,430
evaluations on your people or or, you know,

869
00:31:28,509 --> 00:31:30,842
some kind of professional correspondent that, especially in

870
00:31:30,842 --> 00:31:32,596
the beginning, it was, like, pulling teeth was...

871
00:31:32,756 --> 00:31:35,069
You know, I've had many many chiefs look

872
00:31:35,069 --> 00:31:36,664
at my eval writings that are were writing

873
00:31:36,664 --> 00:31:38,338
for other guys and they're like, nope. This

874
00:31:38,338 --> 00:31:40,423
sucks do it over again. But over time

875
00:31:40,423 --> 00:31:41,932
it got better and that's exactly what it

876
00:31:41,932 --> 00:31:44,552
happened with them. I think, I I presented

877
00:31:44,552 --> 00:31:46,141
them my first business plan on something, like

878
00:31:46,141 --> 00:31:47,173
85 pages long.

879
00:31:47,744 --> 00:31:49,415
And we're so patient and so kind and

880
00:31:49,415 --> 00:31:51,008
they sat to the whole entire thing.

881
00:31:51,883 --> 00:31:54,589
And they're like, alright. Well, turn this into

882
00:31:54,589 --> 00:31:55,328
10 pages

883
00:31:55,799 --> 00:31:57,400
and you've got a startup up cost of

884
00:31:57,400 --> 00:31:59,480
2200000.0 dollars figuring out how to do it

885
00:31:59,480 --> 00:32:01,000
for a hundred thousand dollars. And I was

886
00:32:01,000 --> 00:32:03,799
like, there's no way, like, that's impossible. You

887
00:32:03,799 --> 00:32:05,971
obviously didn't hear my... You know, my idea

888
00:32:05,971 --> 00:32:07,009
because there's no way I do that for

889
00:32:07,009 --> 00:32:08,925
a hundred thousand. They're, like, figure it out.

890
00:32:09,484 --> 00:32:12,198
And so I did. And so... And and

891
00:32:12,198 --> 00:32:13,416
the funny thing was,

892
00:32:13,888 --> 00:32:15,321
by the time the Tri to approach was

893
00:32:15,321 --> 00:32:16,754
up and running, and it was, you know,

894
00:32:17,312 --> 00:32:18,028
we were moving.

895
00:32:18,586 --> 00:32:20,359
I had spent a hundred thousand dollars

896
00:32:21,372 --> 00:32:21,872
on

897
00:32:22,184 --> 00:32:23,623
I was like, andy these guys are awesome.

898
00:32:23,863 --> 00:32:24,102
So...

899
00:32:25,621 --> 00:32:26,500
But here's a thing.

900
00:32:28,018 --> 00:32:29,637
You know, I I was sitting on an

901
00:32:29,856 --> 00:32:31,795
entrepreneurship panel and they were like, hey, what

902
00:32:33,309 --> 00:32:34,509
what are things that you need to make

903
00:32:34,509 --> 00:32:36,529
sure that that people who are entrepreneurs

904
00:32:37,230 --> 00:32:39,869
that they need to know. And 1 many

905
00:32:39,869 --> 00:32:41,482
of them said, you know, if you're in

906
00:32:41,482 --> 00:32:42,120
this for money,

907
00:32:42,838 --> 00:32:44,933
you know, you're in the wrong place

908
00:32:45,311 --> 00:32:47,703
or or whatever. And I I always feel

909
00:32:47,703 --> 00:32:49,698
like and this kinda goes back to my

910
00:32:49,698 --> 00:32:50,495
perspective on fear.

911
00:32:52,188 --> 00:32:54,345
Like, if you if you lost 10 or

912
00:32:54,345 --> 00:32:55,864
20 grand trying to start up your business

913
00:32:55,864 --> 00:32:57,142
and it didn't work on or just flop,

914
00:32:57,222 --> 00:32:58,660
like, I don't see that as a failure

915
00:32:58,660 --> 00:32:59,140
at all.

916
00:32:59,713 --> 00:33:02,817
I'd I genuinely to to my bones, see

917
00:33:02,817 --> 00:33:03,953
that as part

918
00:33:04,408 --> 00:33:07,289
of the process of figuring yourself out. But

919
00:33:07,289 --> 00:33:09,926
we're not meant to go in my mind

920
00:33:09,926 --> 00:33:12,403
the best I can understand to the best

921
00:33:12,483 --> 00:33:14,161
I can understand we're not meant to go

922
00:33:14,161 --> 00:33:16,429
through this life, you know, with a steady

923
00:33:16,645 --> 00:33:19,271
upward progression making steps and progress, you know,

924
00:33:19,987 --> 00:33:21,657
abound. Like, I just don't see that.

925
00:33:22,549 --> 00:33:25,690
What I do see is when I fail

926
00:33:25,829 --> 00:33:27,429
and sometimes fail hard,

927
00:33:27,990 --> 00:33:30,525
and I've got broken bones to prove this

928
00:33:30,723 --> 00:33:33,509
Like, that means nothing other than what I

929
00:33:33,509 --> 00:33:35,419
learn from this, and how do I grow

930
00:33:35,419 --> 00:33:37,011
from this? So if you... If you're hell

931
00:33:37,011 --> 00:33:38,936
bent on starting a business, and you don't

932
00:33:38,936 --> 00:33:40,607
wanna do a business plan. Don't do it.

933
00:33:40,846 --> 00:33:43,074
See what happens, maybe the first or who

934
00:33:43,074 --> 00:33:45,860
cares? Whatever. You can't go, it's something I

935
00:33:45,860 --> 00:33:46,496
definitely learned,

936
00:33:48,024 --> 00:33:50,732
you know, really even where this really kinda

937
00:33:50,732 --> 00:33:52,326
came from was being a father, but I...

938
00:33:52,565 --> 00:33:54,397
Once I saw it, know, I saw that

939
00:33:54,397 --> 00:33:56,150
it was everywhere and the military was in

940
00:33:56,150 --> 00:33:56,947
business whatever,

941
00:33:57,679 --> 00:33:59,596
Don't worry about getting it right because you

942
00:33:59,596 --> 00:34:00,315
can't go wrong.

943
00:34:02,792 --> 00:34:05,042
When I look at my first... You know,

944
00:34:05,520 --> 00:34:07,672
a try of becoming a seal, and that

945
00:34:07,672 --> 00:34:08,787
didn't work out.

946
00:34:09,584 --> 00:34:11,815
And now, you know, whatever 30 or 40

947
00:34:11,815 --> 00:34:13,887
years later looking back. I'm like,

948
00:34:15,334 --> 00:34:17,958
doing nothing nothing wrong happened. Nothing bad happened.

949
00:34:18,196 --> 00:34:19,945
I needed all that stuff in order to

950
00:34:19,945 --> 00:34:21,694
get, you know, being a seal kind of

951
00:34:21,694 --> 00:34:24,971
is really quite consequential, but all the stuff

952
00:34:24,971 --> 00:34:26,085
that happened in the meantime,

953
00:34:26,802 --> 00:34:28,554
when I see now that my purpose was

954
00:34:28,554 --> 00:34:29,828
never to be a seal, but it was

955
00:34:29,828 --> 00:34:32,138
just to be and to learn and exist

956
00:34:32,138 --> 00:34:33,983
through life. It's all... I mean, it's all

957
00:34:33,983 --> 00:34:35,733
good. I mean, it is all good.

958
00:34:36,688 --> 00:34:38,358
So if you wanna start a business and

959
00:34:38,358 --> 00:34:39,472
you don't wanna a business plan, don't do

960
00:34:39,472 --> 00:34:42,265
it. Do whatever you want. Do however you

961
00:34:42,265 --> 00:34:43,455
want. If you end up in jail, if

962
00:34:43,455 --> 00:34:45,518
you end up broke, you, guess what. There's

963
00:34:45,518 --> 00:34:46,471
something good out of there.

964
00:34:47,185 --> 00:34:48,137
If you wanna avoid that,

965
00:34:48,787 --> 00:34:49,287
then

966
00:34:49,978 --> 00:34:50,955
1 of the most

967
00:34:51,328 --> 00:34:51,828
valuable

968
00:34:52,281 --> 00:34:54,108
lessons that I did learn from the honor

969
00:34:54,108 --> 00:34:55,855
foundation. Was the concept of 50 cups and

970
00:34:55,855 --> 00:34:56,172
coffee.

971
00:34:57,063 --> 00:34:58,120
And what that is

972
00:34:58,497 --> 00:35:01,366
is you have a cup of coffee with

973
00:35:01,366 --> 00:35:03,438
50 different people who have done what you're

974
00:35:03,438 --> 00:35:03,996
trying to do.

975
00:35:04,568 --> 00:35:07,512
And just sit down with them, definitely have

976
00:35:07,512 --> 00:35:08,228
something right with,

977
00:35:09,500 --> 00:35:11,385
and ask them whether their

978
00:35:11,823 --> 00:35:14,056
most powerful lessons learned are and what you're

979
00:35:14,056 --> 00:35:16,390
trying to do. And what ends up happening

980
00:35:16,528 --> 00:35:18,522
after that 50 cups of coffee is you

981
00:35:18,522 --> 00:35:21,488
have about 5000 years of experience, coming back

982
00:35:21,488 --> 00:35:22,126
at you saying,

983
00:35:22,765 --> 00:35:24,281
everybody's gonna tell you to do this. Don't

984
00:35:24,281 --> 00:35:26,196
do that. So the thing is over 50

985
00:35:26,196 --> 00:35:28,031
comes of coffee, you're gonna have about 20

986
00:35:28,031 --> 00:35:29,878
or 30 people saying the same thing, hey,

987
00:35:30,117 --> 00:35:32,185
everybody says start a business plan. Don't do

988
00:35:32,185 --> 00:35:34,174
that or whatever it is. Doesn't matter what

989
00:35:34,174 --> 00:35:35,924
it is, but you'll start to see point

990
00:35:35,924 --> 00:35:37,220
is you're gonna see trends

991
00:35:37,849 --> 00:35:40,346
of the best things you could do and

992
00:35:40,645 --> 00:35:42,323
absolute things that you need to avoid.

993
00:35:42,882 --> 00:35:43,382
And

994
00:35:43,761 --> 00:35:44,400
I would say,

995
00:35:44,894 --> 00:35:47,072
if you wanna do this is as efficiently

996
00:35:47,132 --> 00:35:47,871
as possible

997
00:35:48,650 --> 00:35:50,647
and saving the money and time and effort

998
00:35:50,647 --> 00:35:52,005
and all all of that,

999
00:35:52,978 --> 00:35:54,489
knock out your 50 cups of coffee.

1000
00:35:56,558 --> 00:35:57,376
And then

1001
00:35:57,752 --> 00:36:00,934
you'll know exactly what money you need, where

1002
00:36:00,934 --> 00:36:01,491
to spend it,

1003
00:36:02,142 --> 00:36:04,131
how much time you need, where to spend

1004
00:36:04,131 --> 00:36:06,119
it, all of that stuff, and then you

1005
00:36:06,119 --> 00:36:06,597
can go.

1006
00:36:07,313 --> 00:36:08,108
It's almost like

1007
00:36:09,078 --> 00:36:12,043
when you're starting a fire in the wilderness,

1008
00:36:12,496 --> 00:36:15,120
you know, you don't just, like, start grabbing

1009
00:36:15,120 --> 00:36:16,869
2 rocks and spark and you need to

1010
00:36:16,869 --> 00:36:18,142
set up all your stuff, you need to

1011
00:36:18,142 --> 00:36:20,781
set up your kin, you know, your, like,

1012
00:36:21,655 --> 00:36:23,326
smaller pieces of wood and then your tomato

1013
00:36:23,326 --> 00:36:24,757
piece of wood and your head get all

1014
00:36:24,757 --> 00:36:26,880
that stuff prepared before you even make a

1015
00:36:26,999 --> 00:36:28,514
spark because if you get that spark and

1016
00:36:28,514 --> 00:36:29,791
you got it nothing to burn that you

1017
00:36:29,791 --> 00:36:30,748
don't have anything.

1018
00:36:31,386 --> 00:36:31,886
So

1019
00:36:33,141 --> 00:36:34,257
I would say for the people who are

1020
00:36:34,257 --> 00:36:36,171
trying to start their business as efficiently as

1021
00:36:36,171 --> 00:36:36,490
possible,

1022
00:36:37,302 --> 00:36:40,086
50 cups of coffee with people 50 people

1023
00:36:40,086 --> 00:36:41,518
who have done what you're trying to do

1024
00:36:41,518 --> 00:36:43,029
and you'll be off to a pretty good

1025
00:36:43,029 --> 00:36:43,188
start.

1026
00:36:44,237 --> 00:36:46,144
I love that. You know? And for me,

1027
00:36:46,303 --> 00:36:48,869
like I said, I'm I'm in I'm an

1028
00:36:49,322 --> 00:36:52,520
accidental business owner. I just... Never meant to

1029
00:36:52,520 --> 00:36:54,753
start this whole podcast. And now I get

1030
00:36:54,753 --> 00:36:57,145
to hang out gentlemen like you, and I

1031
00:36:57,145 --> 00:36:58,979
will learn from you, and I will listen

1032
00:36:58,979 --> 00:37:01,624
to every word again, when I edit this,

1033
00:37:02,023 --> 00:37:03,617
and it gets into my soul. So I'm

1034
00:37:04,015 --> 00:37:06,724
I actually get to learn from everybody. So

1035
00:37:07,043 --> 00:37:09,131
I've had, I think 350

1036
00:37:09,131 --> 00:37:11,944
cups of coffee. It's so almost like, 400

1037
00:37:12,002 --> 00:37:14,794
interviews, and I'm still learning every day. But

1038
00:37:14,794 --> 00:37:16,548
now I'm a big short tank guy and

1039
00:37:16,548 --> 00:37:18,396
the only reason I bring it up is

1040
00:37:18,396 --> 00:37:20,698
the mavericks are in the the the playoffs,

1041
00:37:21,094 --> 00:37:22,468
and I actually interviewed

1042
00:37:23,714 --> 00:37:24,111
Brian,

1043
00:37:24,588 --> 00:37:24,985
which is

1044
00:37:25,619 --> 00:37:25,675
is,

1045
00:37:26,594 --> 00:37:27,474
what's his name brother.

1046
00:37:28,755 --> 00:37:30,355
And we were talking about

1047
00:37:30,675 --> 00:37:33,647
mister Cuban, we're March Brother. And we're talking

1048
00:37:33,647 --> 00:37:36,360
about taiwan on Shark tank. If you don't

1049
00:37:36,360 --> 00:37:38,434
have... If you're not invested in your business.

1050
00:37:38,833 --> 00:37:39,871
If you're not all in,

1051
00:37:40,603 --> 00:37:42,512
they're not gonna go in either. And I

1052
00:37:42,512 --> 00:37:44,263
think a lot of people they wanna dip

1053
00:37:44,263 --> 00:37:45,002
their toe

1054
00:37:45,616 --> 00:37:48,083
into, you know, starting a business, but they

1055
00:37:48,083 --> 00:37:49,197
wanna use Opm,

1056
00:37:49,690 --> 00:37:52,507
they wanna use other people's money. And

1057
00:37:53,046 --> 00:37:55,443
I can invest with you if you're not

1058
00:37:55,443 --> 00:37:57,441
fully invested in your own business. Correct?

1059
00:37:59,614 --> 00:38:01,851
Well, you'll find some some people, but the

1060
00:38:01,851 --> 00:38:03,848
whole idea is like, how how successful is

1061
00:38:03,848 --> 00:38:05,605
your business gonna be if it is just

1062
00:38:05,605 --> 00:38:05,845
this...

1063
00:38:06,898 --> 00:38:08,811
I don't know. It's not easy to start

1064
00:38:08,811 --> 00:38:10,964
a business. It's not even it's not even

1065
00:38:10,964 --> 00:38:13,357
easy to to just continue this podcast where

1066
00:38:13,357 --> 00:38:16,320
money isn't necessarily coming. I mean, you know.

1067
00:38:17,275 --> 00:38:17,514
So...

1068
00:38:18,628 --> 00:38:20,777
But it's okay. If you're... If you wanna

1069
00:38:20,777 --> 00:38:22,789
start a business and you're not fully invested

1070
00:38:23,258 --> 00:38:25,405
and you just dip your toes in, you

1071
00:38:25,405 --> 00:38:27,074
know, the business gonna come and is gonna

1072
00:38:27,074 --> 00:38:29,221
go, and maybe all you need to learn

1073
00:38:29,221 --> 00:38:31,606
at that time was how to commit yourself

1074
00:38:31,606 --> 00:38:32,082
to something.

1075
00:38:32,654 --> 00:38:34,008
You know, it's not a failure just because

1076
00:38:34,008 --> 00:38:34,747
your business

1077
00:38:35,362 --> 00:38:36,159
was a failure,

1078
00:38:37,433 --> 00:38:39,026
who's to say that it will be, but

1079
00:38:39,026 --> 00:38:40,539
just because it is... I mean, that has

1080
00:38:40,539 --> 00:38:42,866
nothing to do with, your sense of being

1081
00:38:42,866 --> 00:38:44,860
and your purpose for being here. You know,

1082
00:38:45,498 --> 00:38:47,593
maybe the lesson learned that you needed was,

1083
00:38:47,971 --> 00:38:50,465
you know, I really need to develop discipline

1084
00:38:50,762 --> 00:38:51,581
and commitment

1085
00:38:51,972 --> 00:38:53,477
for the things that I really want to

1086
00:38:53,477 --> 00:38:54,428
blossom in my life.

1087
00:38:55,221 --> 00:38:57,518
And maybe you learn that lesson through a

1088
00:38:57,518 --> 00:38:58,255
failed business

1089
00:38:59,278 --> 00:39:01,433
it's it that's perfect.

1090
00:39:01,992 --> 00:39:04,465
It's... There's nothing wrong with that. That's exactly

1091
00:39:04,465 --> 00:39:05,104
how it should be.

1092
00:39:07,514 --> 00:39:09,034
What I would say for investors.

1093
00:39:09,675 --> 00:39:11,355
You know, somebody who invest in somebody who

1094
00:39:11,355 --> 00:39:13,114
who's not full in, you know, maybe you

1095
00:39:13,114 --> 00:39:14,714
just need to learn, you know,

1096
00:39:15,369 --> 00:39:17,042
if you're gonna take your assets something, you

1097
00:39:17,042 --> 00:39:18,715
work so hard for to be a little

1098
00:39:18,715 --> 00:39:20,468
bit more careful with it and, you know,

1099
00:39:21,026 --> 00:39:23,416
know no 1 is absolutely right all the

1100
00:39:23,416 --> 00:39:24,952
time or whatever, but just

1101
00:39:25,263 --> 00:39:27,807
you know, making better decisions based on the

1102
00:39:27,807 --> 00:39:30,033
things that you understand, the instead of just

1103
00:39:30,033 --> 00:39:31,702
being so focused, that's such a good idea

1104
00:39:31,702 --> 00:39:33,531
this guy starting this whole new thing. I'll

1105
00:39:33,531 --> 00:39:34,008
let's do it.

1106
00:39:36,812 --> 00:39:38,567
This... I don't think this life has anything

1107
00:39:38,567 --> 00:39:40,082
to do with achieving. I think it has

1108
00:39:40,082 --> 00:39:41,199
everything to do with learning.

1109
00:39:42,076 --> 00:39:42,474
I think.

1110
00:39:43,431 --> 00:39:45,675
So Yeah. I don't really worry too much

1111
00:39:45,675 --> 00:39:48,062
about... I mean, I swear to god failure

1112
00:39:48,062 --> 00:39:50,232
doesn't mean really anything to me other than

1113
00:39:50,289 --> 00:39:51,960
well, what do I learn and work when

1114
00:39:51,960 --> 00:39:52,596
we go from here.

1115
00:39:53,724 --> 00:39:56,186
Now like in in my in my my

1116
00:39:56,186 --> 00:39:56,742
my field,

1117
00:39:57,298 --> 00:39:59,841
the average podcast last 13 episodes.

1118
00:40:00,572 --> 00:40:02,958
And and and are done. So out of

1119
00:40:02,958 --> 00:40:03,697
2000000

1120
00:40:03,912 --> 00:40:06,640
podcasts, there's about 1000000 that are active

1121
00:40:07,349 --> 00:40:08,648
and less than

1122
00:40:09,347 --> 00:40:09,986
100,

1123
00:40:10,386 --> 00:40:12,144
you know, less than 10 percent go past

1124
00:40:12,144 --> 00:40:15,340
a hundred episodes. So I believe in that,

1125
00:40:16,790 --> 00:40:17,290
consistency

1126
00:40:18,059 --> 00:40:19,432
will Trump intensity

1127
00:40:20,597 --> 00:40:21,152
every time.

1128
00:40:22,025 --> 00:40:24,460
So now talk to us about you because

1129
00:40:24,658 --> 00:40:27,201
you started business in 2018,

1130
00:40:27,598 --> 00:40:29,108
and then bam,

1131
00:40:29,585 --> 00:40:31,492
the world gets shaken into its core.

1132
00:40:32,064 --> 00:40:33,501
And you get hit with C.

1133
00:40:34,059 --> 00:40:36,215
So I'm sure that had... What was that,

1134
00:40:36,295 --> 00:40:39,269
like, starting a business and then this whole

1135
00:40:39,568 --> 00:40:40,685
world shakes,

1136
00:40:42,527 --> 00:40:45,225
Yeah. I'll start off answering that question by,

1137
00:40:45,304 --> 00:40:48,265
you know, sending hugs to anybody who was

1138
00:40:48,558 --> 00:40:49,034
really...

1139
00:40:50,324 --> 00:40:51,203
Devastated by Covid.

1140
00:40:52,721 --> 00:40:54,079
And I mean that and the reason why

1141
00:40:54,239 --> 00:40:55,778
I mean that is because

1142
00:40:56,637 --> 00:40:58,610
what I'm about to say can kinda feel

1143
00:40:58,729 --> 00:41:00,803
really inflammatory with some people, but I can

1144
00:41:00,803 --> 00:41:01,521
only be honest,

1145
00:41:02,478 --> 00:41:03,914
Covid was probably about the best thing in

1146
00:41:03,914 --> 00:41:06,227
the world that could happen to the Trident

1147
00:41:06,227 --> 00:41:06,386
approach.

1148
00:41:07,822 --> 00:41:08,322
Because

1149
00:41:09,031 --> 00:41:11,889
there was... If immediately like, that the next

1150
00:41:11,889 --> 00:41:12,048
day,

1151
00:41:12,842 --> 00:41:14,350
you know, because it it was almost like

1152
00:41:14,350 --> 00:41:16,667
there was a day that Covid hit. Even

1153
00:41:16,667 --> 00:41:17,935
though it had been kinda going on since,

1154
00:41:18,015 --> 00:41:20,314
like, last December, but there was a day

1155
00:41:20,314 --> 00:41:23,034
where the the the country officially decided to

1156
00:41:23,088 --> 00:41:23,826
shut down

1157
00:41:25,248 --> 00:41:25,748
And

1158
00:41:26,123 --> 00:41:27,555
at least that's the way I remember it.

1159
00:41:28,191 --> 00:41:29,089
And so

1160
00:41:29,464 --> 00:41:30,418
all of a sudden, the thing...

1161
00:41:32,104 --> 00:41:33,695
Turn to, you know, how do we pivot

1162
00:41:33,695 --> 00:41:35,127
pivot lose the word? You know, what do

1163
00:41:35,127 --> 00:41:36,797
we what do we have to do to

1164
00:41:36,797 --> 00:41:38,799
maintain relevancy and all that And I know

1165
00:41:38,799 --> 00:41:40,704
every organization has their own things. Their own

1166
00:41:40,704 --> 00:41:41,737
problems are own all this.

1167
00:41:42,689 --> 00:41:44,515
Look, we didn't pivot at all.

1168
00:41:45,865 --> 00:41:46,516
And Well,

1169
00:41:47,153 --> 00:41:49,302
that's not true. We we totally pivoted, but

1170
00:41:49,302 --> 00:41:51,689
instead of pivoting outwards, we pivoted inwards.

1171
00:41:53,202 --> 00:41:54,974
We we didn't do anything...

1172
00:41:56,083 --> 00:41:57,061
To continue

1173
00:41:59,273 --> 00:42:01,528
figuring out how to make money. We just

1174
00:42:01,826 --> 00:42:02,884
stopped, and we

1175
00:42:03,421 --> 00:42:05,016
basically went in this place of stillness.

1176
00:42:05,829 --> 00:42:07,769
And we went in

1177
00:42:08,630 --> 00:42:11,349
inward. And I can tell you 10 years

1178
00:42:11,349 --> 00:42:13,109
ago, me going into my mind.

1179
00:42:13,760 --> 00:42:14,869
Would not have been a good thing.

1180
00:42:16,137 --> 00:42:18,039
But as timing in the way that it

1181
00:42:18,039 --> 00:42:18,539
was

1182
00:42:19,465 --> 00:42:22,361
me going in, to my mind was was

1183
00:42:22,576 --> 00:42:24,110
nothing but empowering

1184
00:42:24,484 --> 00:42:26,312
for not only me, but for what was

1185
00:42:26,312 --> 00:42:27,742
going on with the Trident approach because we

1186
00:42:27,742 --> 00:42:30,382
were we were starting to line up a

1187
00:42:30,382 --> 00:42:31,655
event and we're getting really busy and all

1188
00:42:31,655 --> 00:42:33,905
of a sudden, like, our operational temple was,

1189
00:42:34,359 --> 00:42:36,366
you know, alright. Cool. We're doing this. We're

1190
00:42:36,366 --> 00:42:37,722
in this. You know, we've got all these

1191
00:42:37,722 --> 00:42:39,078
clients. We've got all these big names. We've

1192
00:42:39,078 --> 00:42:41,710
got all this. Like, this is awesome. We

1193
00:42:41,710 --> 00:42:43,305
we we would have just been on the

1194
00:42:43,305 --> 00:42:45,894
white white water rapid. You know, just

1195
00:42:46,353 --> 00:42:46,673
ongoing.

1196
00:42:47,552 --> 00:42:50,609
But because the rapids absolutely just stopped

1197
00:42:51,388 --> 00:42:53,566
and get in this place of of stillness

1198
00:42:55,239 --> 00:42:56,996
all of a sudden, you know, there's just

1199
00:42:56,996 --> 00:42:57,316
saying,

1200
00:42:58,355 --> 00:42:59,494
do without doing

1201
00:42:59,953 --> 00:43:02,750
that's exactly what we did. We did nothing,

1202
00:43:03,324 --> 00:43:03,801
in a way.

1203
00:43:05,791 --> 00:43:08,737
But when the Covid waters started to kind

1204
00:43:08,737 --> 00:43:09,237
of

1205
00:43:10,329 --> 00:43:10,829
subside,

1206
00:43:11,700 --> 00:43:13,059
now we got a book coming out. We

1207
00:43:13,059 --> 00:43:13,700
got, you know,

1208
00:43:14,820 --> 00:43:16,500
our online programs coming out,

1209
00:43:17,380 --> 00:43:17,880
our

1210
00:43:18,260 --> 00:43:19,539
approach to doing these events.

1211
00:43:20,515 --> 00:43:22,594
Has shifted a lot to where we can

1212
00:43:22,594 --> 00:43:24,355
go deeper and deeper and deeper with people.

1213
00:43:24,914 --> 00:43:27,394
Like everything changed by doing nothing.

1214
00:43:27,969 --> 00:43:30,619
And that only happened because

1215
00:43:31,392 --> 00:43:33,007
of the effects that Covid

1216
00:43:33,383 --> 00:43:35,851
had on the world. So now only have

1217
00:43:35,851 --> 00:43:36,224
these

1218
00:43:36,823 --> 00:43:39,694
interactions with people. There is a level of

1219
00:43:39,694 --> 00:43:42,406
depth that we're able to go to that

1220
00:43:42,406 --> 00:43:44,161
we always kinda wanted to go to, but

1221
00:43:44,161 --> 00:43:45,277
we didn't, you know, how do you get

1222
00:43:45,277 --> 00:43:46,210
somebody who's

1223
00:43:46,648 --> 00:43:48,722
still stuck in the ego of mind or

1224
00:43:48,722 --> 00:43:50,078
still stuck in a rat race. How do

1225
00:43:50,078 --> 00:43:51,833
we, you know, how do we help and

1226
00:43:51,833 --> 00:43:53,747
get to flow? I mean, that's a very,

1227
00:43:53,827 --> 00:43:55,820
very different conversation with us now than it

1228
00:43:55,820 --> 00:43:56,712
I was pre covid.

1229
00:43:58,144 --> 00:44:00,134
So really grateful for that.

1230
00:44:01,486 --> 00:44:03,794
Now for me, a a lot of people

1231
00:44:03,794 --> 00:44:06,036
said Was crazy, you know, pre even though

1232
00:44:06,116 --> 00:44:07,786
I just me my wife, we're still going

1233
00:44:07,786 --> 00:44:08,501
through Covid

1234
00:44:09,137 --> 00:44:10,012
for the first time.

1235
00:44:10,648 --> 00:44:13,033
But as soon as... You know, we heard

1236
00:44:13,033 --> 00:44:14,544
out... Things are gonna be locked down,

1237
00:44:15,751 --> 00:44:17,417
I was, like, okay. So this is a

1238
00:44:17,417 --> 00:44:18,710
great time start of podcast.

1239
00:44:19,321 --> 00:44:19,956
Because that's get lot.

1240
00:44:20,749 --> 00:44:21,384
A lot of people...

1241
00:44:24,820 --> 00:44:27,072
I don't people we're gonna be, because of

1242
00:44:27,369 --> 00:44:29,838
as a positive, even even though it shut

1243
00:44:29,838 --> 00:44:32,081
down the business that I was in, so

1244
00:44:32,240 --> 00:44:33,191
I kinda had to pivot.

1245
00:44:35,253 --> 00:44:36,917
So, you know, I I wanna thank, you

1246
00:44:36,917 --> 00:44:38,978
know, people that have been following me for

1247
00:44:38,978 --> 00:44:41,146
the last... 3 years. And and if it

1248
00:44:41,146 --> 00:44:43,461
wasn't 2 main events in my life that

1249
00:44:43,461 --> 00:44:45,218
changed my whole life was 09:11,

1250
00:44:46,255 --> 00:44:47,394
09:11 changed

1251
00:44:47,773 --> 00:44:48,970
everything about my life.

1252
00:44:49,625 --> 00:44:50,105
And

1253
00:44:50,824 --> 00:44:53,065
09:11 actually saved my life, so I wouldn't

1254
00:44:53,065 --> 00:44:54,984
be the man I am today. And,

1255
00:44:55,625 --> 00:44:58,424
Covid actually changed my whole life, my perspective

1256
00:44:58,424 --> 00:44:58,904
on life,

1257
00:44:59,559 --> 00:45:02,275
So... But now, talk to us about exactly

1258
00:45:02,275 --> 00:45:04,613
what you're doing, tell us about your business

1259
00:45:04,992 --> 00:45:06,670
and what you're doing now.

1260
00:45:07,958 --> 00:45:08,196
Yeah.

1261
00:45:09,467 --> 00:45:09,967
So

1262
00:45:11,532 --> 00:45:14,073
we just do personal team and leadership development,

1263
00:45:15,344 --> 00:45:16,320
but we go

1264
00:45:16,868 --> 00:45:17,822
as deep as you want.

1265
00:45:18,617 --> 00:45:19,673
We help people

1266
00:45:20,128 --> 00:45:22,353
understand what the rat race is and see

1267
00:45:22,353 --> 00:45:25,233
how it kinda manifests itself shows up in

1268
00:45:25,233 --> 00:45:27,864
their lives and and we show them how

1269
00:45:27,864 --> 00:45:30,177
to shift over to 1 towards flow.

1270
00:45:30,816 --> 00:45:33,070
And so we take that every everything

1271
00:45:33,448 --> 00:45:34,506
with leadership

1272
00:45:34,898 --> 00:45:35,956
you know, you have

1273
00:45:36,730 --> 00:45:38,505
this old mindset of,

1274
00:45:38,960 --> 00:45:40,553
you know, especially how we were raised in

1275
00:45:40,553 --> 00:45:42,385
leading in the military. There's some amazing things

1276
00:45:42,385 --> 00:45:44,635
that I learned in leadership. But almost all

1277
00:45:44,635 --> 00:45:47,675
of it was completely devoid of the human

1278
00:45:47,675 --> 00:45:48,175
element

1279
00:45:48,474 --> 00:45:50,715
of, you know, compassion and empathy in patients

1280
00:45:50,715 --> 00:45:51,090
and

1281
00:45:51,527 --> 00:45:53,673
understanding and all that. So, I mean, that's

1282
00:45:53,673 --> 00:45:55,184
really where it all came from to begin

1283
00:45:55,184 --> 00:45:56,614
with was the most common question when we

1284
00:45:56,614 --> 00:45:58,204
got it, when I was active duty the

1285
00:45:58,284 --> 00:46:00,679
Seal team's From Corporate executives was how is

1286
00:46:00,679 --> 00:46:02,740
it you work and communicates so together in

1287
00:46:02,740 --> 00:46:04,881
seal teams. Well, we had answers for that,

1288
00:46:05,039 --> 00:46:06,679
but I found myself from

1289
00:46:07,435 --> 00:46:10,061
not being truthful in my responses because I

1290
00:46:10,061 --> 00:46:12,051
would I would share. Yeah. Absolutely. These are

1291
00:46:12,051 --> 00:46:14,142
like, awesome things that help

1292
00:46:14,534 --> 00:46:16,532
Seals be elite. But then I would add

1293
00:46:16,532 --> 00:46:18,449
in all this other stuff that I knew

1294
00:46:18,449 --> 00:46:20,128
will that we didn't actually do. But I

1295
00:46:20,287 --> 00:46:22,445
I wanted to share that with them just

1296
00:46:22,445 --> 00:46:24,049
to so that I could answer them in

1297
00:46:24,049 --> 00:46:25,081
the best way possible.

1298
00:46:26,113 --> 00:46:27,621
And so when when I got out of

1299
00:46:27,621 --> 00:46:28,812
the military and I knew that I could

1300
00:46:28,812 --> 00:46:30,083
do anything in the whole world that I

1301
00:46:30,083 --> 00:46:32,161
wanted to do, that question came up so

1302
00:46:32,161 --> 00:46:33,429
many times that I was like man, what

1303
00:46:33,429 --> 00:46:36,306
if we start an organization that help people

1304
00:46:36,360 --> 00:46:36,756
understand this.

1305
00:46:38,103 --> 00:46:39,030
So so

1306
00:46:40,024 --> 00:46:42,092
everything starts with a self, like all of

1307
00:46:42,092 --> 00:46:43,785
it does. And so

1308
00:46:44,160 --> 00:46:45,376
we help people

1309
00:46:46,798 --> 00:46:49,179
understand who they are in a genuine way,

1310
00:46:49,655 --> 00:46:51,639
not the way that's been told to them,

1311
00:46:51,797 --> 00:46:52,987
but who they actually are,

1312
00:46:54,036 --> 00:46:55,705
and learn how to step into that power.

1313
00:46:56,182 --> 00:46:58,407
And the reason why that matters is because

1314
00:46:58,407 --> 00:47:00,952
people who not there, but who are on...

1315
00:47:01,443 --> 00:47:03,594
High performing teams. There's always a breaking point,

1316
00:47:03,753 --> 00:47:06,063
there's always something that goes on. And especially

1317
00:47:06,063 --> 00:47:08,133
in leadership. If you're... If you don't have

1318
00:47:08,133 --> 00:47:11,176
this solid foundation and really strong root system.

1319
00:47:11,654 --> 00:47:13,090
I mean, you can do a lot of

1320
00:47:13,090 --> 00:47:15,483
damage to people who are absolutely depending on

1321
00:47:15,483 --> 00:47:17,716
you for everything for guiding for your income

1322
00:47:17,716 --> 00:47:19,391
for the way ahead everything.

1323
00:47:20,762 --> 00:47:22,834
So everything we do starts with this self,

1324
00:47:23,791 --> 00:47:25,226
So we coach individuals,

1325
00:47:26,581 --> 00:47:27,936
but then we also coach teams.

1326
00:47:29,149 --> 00:47:30,587
Either corporate or athletic teams,

1327
00:47:31,226 --> 00:47:33,943
and then and then we coach leaders.

1328
00:47:35,062 --> 00:47:36,501
And we do that through a number of

1329
00:47:36,501 --> 00:47:39,947
different ways, either keynote or workshops, but 1

1330
00:47:39,947 --> 00:47:41,383
of the most common things that we do

1331
00:47:41,383 --> 00:47:43,616
is we take assemble teams out onto the

1332
00:47:43,616 --> 00:47:43,775
beach.

1333
00:47:44,652 --> 00:47:46,827
And we basically put them through

1334
00:47:48,178 --> 00:47:50,814
really a fun version of of seal training,

1335
00:47:51,373 --> 00:47:53,610
but it's not to it's not to peep

1336
00:47:53,610 --> 00:47:54,110
put

1337
00:47:54,423 --> 00:47:56,649
or break people down, and it's not to

1338
00:47:56,649 --> 00:47:58,875
find the next Navy seals? It's it's to

1339
00:47:58,875 --> 00:48:01,260
find out where you are when you're under

1340
00:48:01,260 --> 00:48:02,850
stress. Where does your mind go when you're

1341
00:48:02,850 --> 00:48:05,977
under stress where it does your ability to

1342
00:48:05,977 --> 00:48:08,214
lead and operate as a team go when

1343
00:48:08,214 --> 00:48:09,014
you're under stress.

1344
00:48:09,813 --> 00:48:11,251
Right? And almost always,

1345
00:48:12,944 --> 00:48:15,102
when people see... Because there's no denying it,

1346
00:48:15,182 --> 00:48:17,420
because we're... It... It's all about awareness. Right?

1347
00:48:17,739 --> 00:48:20,296
So we make sure that you're bloody aware

1348
00:48:20,296 --> 00:48:22,948
of what's going on, who who you are

1349
00:48:22,948 --> 00:48:23,907
where you're at all that stuff.

1350
00:48:24,786 --> 00:48:26,543
Almost always people that if I could have

1351
00:48:26,543 --> 00:48:28,241
done that better, I would have

1352
00:48:29,194 --> 00:48:31,109
and something that I love so much. There's

1353
00:48:31,109 --> 00:48:32,567
2 things that I really love

1354
00:48:33,344 --> 00:48:34,701
there's billions of things that I love about

1355
00:48:34,701 --> 00:48:36,297
the trying approach. But but 2 of them

1356
00:48:36,297 --> 00:48:36,457
is,

1357
00:48:37,748 --> 00:48:39,652
the trying approaches a safe place to make

1358
00:48:39,652 --> 00:48:42,508
mistakes. We want people to lean in to

1359
00:48:42,508 --> 00:48:44,571
what feels natural to them so that we

1360
00:48:44,571 --> 00:48:46,889
can see what's going on. And then fix

1361
00:48:46,889 --> 00:48:48,559
it if we want to. That way, when

1362
00:48:48,559 --> 00:48:50,387
the mistakes are made, they're not personal, people

1363
00:48:50,387 --> 00:48:52,216
aren't getting upset at each other because they

1364
00:48:52,216 --> 00:48:54,386
all understand it that we are in this

1365
00:48:54,442 --> 00:48:58,449
essentially, like, and exploratory phase of getting back

1366
00:48:58,449 --> 00:48:59,170
to who we are.

1367
00:49:00,530 --> 00:49:01,730
The other thing that I love about the

1368
00:49:01,809 --> 00:49:03,329
Trainer approach is we won't tell people what

1369
00:49:03,329 --> 00:49:03,650
to do.

1370
00:49:04,699 --> 00:49:05,176
At all.

1371
00:49:06,050 --> 00:49:07,956
We help them find their way and we

1372
00:49:07,956 --> 00:49:09,782
stand shoulder to shoulder with them as they

1373
00:49:09,782 --> 00:49:10,180
go there.

1374
00:49:11,530 --> 00:49:13,380
The last thing we wanna do

1375
00:49:14,169 --> 00:49:15,867
as a Tri approach is,

1376
00:49:16,326 --> 00:49:19,223
you know, insert our ego into your growth

1377
00:49:19,362 --> 00:49:21,600
development process, like that's silly to me,

1378
00:49:22,574 --> 00:49:24,492
so many people say like, oh, what, you

1379
00:49:24,492 --> 00:49:26,010
know, we're the Navy seals of Google and

1380
00:49:26,010 --> 00:49:27,448
all this stuff Believe me.

1381
00:49:28,167 --> 00:49:30,818
You don't want Navy seals running any apartments

1382
00:49:30,818 --> 00:49:32,332
in Google at all because you'll go out

1383
00:49:32,332 --> 00:49:33,847
of business. So we'll just blow shit up

1384
00:49:33,847 --> 00:49:36,317
or break things. You don't want that. What

1385
00:49:36,317 --> 00:49:37,991
you wanna do is be the best of

1386
00:49:37,991 --> 00:49:40,878
you. And so here's here's how you can

1387
00:49:40,878 --> 00:49:42,953
really find... I mean, genuinely find that. No.

1388
00:49:43,273 --> 00:49:45,347
Beyond all the rhetoric and the cliches and

1389
00:49:45,347 --> 00:49:45,906
all, like,

1390
00:49:47,197 --> 00:49:49,432
this is this is you. Let's bring that

1391
00:49:49,432 --> 00:49:50,070
to the table.

1392
00:49:50,708 --> 00:49:53,682
And and and unleash it, you know. So

1393
00:49:54,233 --> 00:49:55,984
So that's what we do. We we take

1394
00:49:55,984 --> 00:49:57,337
the letter on the beach and we have

1395
00:49:57,337 --> 00:49:59,724
them kinda go through these, like Navy seal

1396
00:49:59,724 --> 00:49:59,963
based,

1397
00:50:00,759 --> 00:50:02,908
like little stations, but these stations are all

1398
00:50:02,908 --> 00:50:05,078
designed to a list. It responses and culture,

1399
00:50:05,317 --> 00:50:05,637
trust,

1400
00:50:06,276 --> 00:50:07,554
leadership communication teamwork,

1401
00:50:08,034 --> 00:50:10,590
or ego awareness or whatever it is,

1402
00:50:11,403 --> 00:50:12,462
and helps them

1403
00:50:13,396 --> 00:50:15,389
not only get an awareness of it, but

1404
00:50:15,389 --> 00:50:16,527
start to build plans

1405
00:50:16,984 --> 00:50:18,760
and give them actual practical

1406
00:50:19,216 --> 00:50:21,809
application in performing in the way that they

1407
00:50:22,269 --> 00:50:23,949
think is the best. So that when they

1408
00:50:23,949 --> 00:50:25,630
go to work on Monday, they've actually had

1409
00:50:25,630 --> 00:50:27,630
practical application and and putting this stuff to

1410
00:50:27,630 --> 00:50:30,682
use So when, you know, there's a some

1411
00:50:30,682 --> 00:50:33,319
sort of dysfunction or argument or or whatever

1412
00:50:33,319 --> 00:50:34,918
going on at work. It's no longer like

1413
00:50:34,918 --> 00:50:37,075
this reactive like, hey, you know, it's more

1414
00:50:37,075 --> 00:50:38,926
like, Oh, I've already been through this,

1415
00:50:39,804 --> 00:50:41,241
here's probably the best way for me to

1416
00:50:41,241 --> 00:50:44,114
handle this. And like everything as long as

1417
00:50:44,114 --> 00:50:46,602
it's true and genuine, then it's... And it's

1418
00:50:46,602 --> 00:50:47,160
easy day.

1419
00:50:47,797 --> 00:50:48,833
So that's what we do.

1420
00:50:51,223 --> 00:50:52,896
You know, 1 thing I love about, you

1421
00:50:52,896 --> 00:50:55,286
know, Navy seals and, you know, you guys.

1422
00:50:55,778 --> 00:50:56,891
I, I have a bunch of you guys

1423
00:50:56,891 --> 00:50:58,641
and I have on my friends list, and

1424
00:50:58,721 --> 00:51:00,074
I'm very grateful for you guys.

1425
00:51:00,949 --> 00:51:02,380
And I I learn a lot, you know,

1426
00:51:02,619 --> 00:51:04,543
and I hear all the time. Like you

1427
00:51:04,543 --> 00:51:06,371
know, the only easy day was yesterday.

1428
00:51:07,325 --> 00:51:08,994
And I, you know, and I think it's

1429
00:51:08,994 --> 00:51:10,981
a a great way to to live your

1430
00:51:10,981 --> 00:51:12,809
life if you really think about it that

1431
00:51:12,809 --> 00:51:15,370
way that, you know, today is gonna be

1432
00:51:15,609 --> 00:51:16,484
could be a hard day,

1433
00:51:17,280 --> 00:51:18,076
but, you know,

1434
00:51:18,871 --> 00:51:20,622
the only easy day was yesterday. And if

1435
00:51:20,622 --> 00:51:23,264
you... Have that kind of mindset that, you

1436
00:51:23,264 --> 00:51:25,175
know, you're gonna make it through whatever it

1437
00:51:25,175 --> 00:51:27,484
is you're going through. But, you know, we

1438
00:51:27,484 --> 00:51:29,807
just have to have that positive mindset, And

1439
00:51:29,807 --> 00:51:31,633
it sounds like what you're doing is something

1440
00:51:31,633 --> 00:51:34,197
that my friend, Joe Des from

1441
00:51:34,730 --> 00:51:37,985
Spartan. He has that Tv show called business

1442
00:51:37,985 --> 00:51:39,994
boot camp. And it's kinda like you guys

1443
00:51:39,994 --> 00:51:42,494
are doing the same thing just in different

1444
00:51:42,715 --> 00:51:44,795
parts of the world where you put a

1445
00:51:44,795 --> 00:51:46,795
team out. And once you put a team

1446
00:51:46,795 --> 00:51:50,161
out doing... Sometimes, physical stuff, you're gonna realize

1447
00:51:50,161 --> 00:51:52,710
there's a a weak point here and a

1448
00:51:52,710 --> 00:51:54,861
weak point... And a strength that you never

1449
00:51:54,861 --> 00:51:57,423
renew that you... Like, you sometimes you never

1450
00:51:57,423 --> 00:51:59,889
realize that the person you thought is your

1451
00:51:59,889 --> 00:52:02,197
weak point is actually the 1 that's holding

1452
00:52:02,197 --> 00:52:02,992
it all together.

1453
00:52:03,708 --> 00:52:04,208
Yeah

1454
00:52:04,519 --> 00:52:06,111
Oh, so I think that what you what

1455
00:52:06,111 --> 00:52:08,579
you're doing is great. You know, putting people

1456
00:52:08,579 --> 00:52:09,398
under pressure

1457
00:52:09,773 --> 00:52:11,764
is, you know, that's when you find out

1458
00:52:11,764 --> 00:52:12,321
what's real.

1459
00:52:12,973 --> 00:52:14,888
Or what's not real or what's holding you

1460
00:52:14,888 --> 00:52:15,446
back, you know?

1461
00:52:17,201 --> 00:52:17,440
Yeah.

1462
00:52:18,158 --> 00:52:20,152
The 1 thing that I that I really

1463
00:52:20,152 --> 00:52:21,667
love about that whole thing is, you know,

1464
00:52:21,907 --> 00:52:23,907
people say, well, you know, you're showing us

1465
00:52:23,907 --> 00:52:26,284
your true colors, who you really are. And

1466
00:52:26,363 --> 00:52:27,631
I don't believe that to be the case

1467
00:52:27,631 --> 00:52:28,027
at all.

1468
00:52:29,057 --> 00:52:29,715
I think

1469
00:52:30,425 --> 00:52:32,905
how you respond in crisis or in times

1470
00:52:32,905 --> 00:52:35,324
of stress. It has nothing to do with

1471
00:52:35,464 --> 00:52:37,864
who you are. I think it just has

1472
00:52:37,864 --> 00:52:39,879
a reflection on where you are. You know,

1473
00:52:40,118 --> 00:52:41,713
this is this is this is what I'm

1474
00:52:41,713 --> 00:52:44,025
capable of doing right now in this time

1475
00:52:44,025 --> 00:52:46,257
and space. But that doesn't mean that that's

1476
00:52:46,257 --> 00:52:48,090
all you're ever capable of ever being.

1477
00:52:49,220 --> 00:52:51,368
There are ways to strengthen and develop and

1478
00:52:51,368 --> 00:52:54,073
learn and explore. So when then the next

1479
00:52:54,073 --> 00:52:56,380
time something as stressful or even more stressful

1480
00:52:56,380 --> 00:52:56,858
shows up.

1481
00:52:58,065 --> 00:53:00,920
You respond completely different, so that in and

1482
00:53:00,920 --> 00:53:03,300
of itself has nothing to do with who

1483
00:53:03,300 --> 00:53:05,203
you are because who you are doesn't change.

1484
00:53:06,093 --> 00:53:07,688
But where you are changing all the time.

1485
00:53:08,644 --> 00:53:09,144
So

1486
00:53:10,398 --> 00:53:13,028
yeah, it's... It it becomes when you start

1487
00:53:13,028 --> 00:53:14,715
to look at things in that, that way.

1488
00:53:14,954 --> 00:53:16,541
Because so much of what we what we

1489
00:53:16,541 --> 00:53:18,312
do is is is

1490
00:53:20,035 --> 00:53:22,257
it's not so noticeable, but it has... It

1491
00:53:22,257 --> 00:53:24,894
going into our programs like family therapy for

1492
00:53:24,894 --> 00:53:27,597
teams and even for for for people, is

1493
00:53:27,597 --> 00:53:29,983
just showing people another way and what you're

1494
00:53:29,983 --> 00:53:31,198
talking about before

1495
00:53:31,667 --> 00:53:33,336
about oh, man. I didn't even realize that

1496
00:53:33,336 --> 00:53:35,801
this person had such a huge impact on

1497
00:53:35,801 --> 00:53:38,981
our organization, you know, giving those people a

1498
00:53:38,981 --> 00:53:39,481
stage

1499
00:53:39,856 --> 00:53:42,576
to stand out and just be seen for

1500
00:53:42,576 --> 00:53:43,849
who they've always been,

1501
00:53:44,963 --> 00:53:47,509
is an amazing opportunity that I love with

1502
00:53:47,509 --> 00:53:50,078
these outdoor events where

1503
00:53:50,469 --> 00:53:52,566
you know, these are the things that really

1504
00:53:53,024 --> 00:53:53,923
help to create

1505
00:53:54,381 --> 00:53:54,881
genuine

1506
00:53:55,978 --> 00:53:58,452
you know, places of engagement and learning and

1507
00:53:58,452 --> 00:54:00,465
understanding what band, You know what? Maybe I've

1508
00:54:00,465 --> 00:54:01,744
been looking at this person in the wrong

1509
00:54:01,744 --> 00:54:02,704
way at the entire time.

1510
00:54:03,585 --> 00:54:05,105
That's what I... That's 1 of the things.

1511
00:54:05,344 --> 00:54:06,545
Another 1 of the things that I love

1512
00:54:06,545 --> 00:54:08,629
so much about. What we're doing so...

1513
00:54:09,422 --> 00:54:09,739
Yeah.

1514
00:54:10,769 --> 00:54:12,831
So this now you said you have a

1515
00:54:12,831 --> 00:54:14,733
book in the works or coming out?

1516
00:54:15,384 --> 00:54:17,532
Tell us not going on, how we can

1517
00:54:17,532 --> 00:54:19,282
find you and how it can support your

1518
00:54:19,282 --> 00:54:19,442
mission?

1519
00:54:20,556 --> 00:54:22,306
Yeah. The book is gonna be coming out

1520
00:54:22,306 --> 00:54:25,184
this fall. Has everything to do with... Leaving

1521
00:54:25,184 --> 00:54:28,119
the rat racing pursuing flow and just a

1522
00:54:28,119 --> 00:54:29,309
higher way of being,

1523
00:54:30,500 --> 00:54:31,000
and

1524
00:54:31,372 --> 00:54:33,714
so we're excited about that, and it's real

1525
00:54:33,853 --> 00:54:35,452
essentially, what it is, it's all about the

1526
00:54:35,532 --> 00:54:37,869
Trident approach and and and our approach

1527
00:54:38,728 --> 00:54:39,207
to being.

1528
00:54:40,006 --> 00:54:41,225
And so

1529
00:54:41,539 --> 00:54:43,217
you know, that's our website is the tri

1530
00:54:43,217 --> 00:54:43,937
approach dot com.

1531
00:54:44,816 --> 00:54:45,135
You can...

1532
00:54:45,855 --> 00:54:47,693
I'm all... I spend most of my time

1533
00:54:47,693 --> 00:54:49,371
with, the social media platform that I use

1534
00:54:49,371 --> 00:54:50,570
the most is on Linkedin.

1535
00:54:51,943 --> 00:54:54,021
There's... My name is Diego all day.

1536
00:54:54,820 --> 00:54:55,320
If

1537
00:54:56,179 --> 00:54:56,818
that's weird,

1538
00:54:57,938 --> 00:55:00,255
diego at the trident approach dot com as

1539
00:55:00,255 --> 00:55:01,466
well. You can find us there.

1540
00:55:02,341 --> 00:55:03,398
And we coach

1541
00:55:04,013 --> 00:55:04,251
individuals,

1542
00:55:05,445 --> 00:55:07,276
and team is smallest 4, and we have...

1543
00:55:07,514 --> 00:55:10,355
We trained groups over 300 or more, finest

1544
00:55:10,713 --> 00:55:12,409
So it just kinda depends on

1545
00:55:13,025 --> 00:55:14,061
what people's needs are.

1546
00:55:15,735 --> 00:55:18,286
I love it. So Diego, if you would

1547
00:55:18,286 --> 00:55:20,694
have 1... Words of wisdom if somebody is

1548
00:55:20,694 --> 00:55:22,369
looking to get out of the rat race.

1549
00:55:23,007 --> 00:55:24,921
What would be your last words of wisdom

1550
00:55:24,921 --> 00:55:25,320
for them?

1551
00:55:27,155 --> 00:55:28,431
Everything starts with the self.

1552
00:55:30,439 --> 00:55:32,591
Wherever you're going or whatever you're trying to

1553
00:55:32,591 --> 00:55:35,301
do, go there and do that as long

1554
00:55:35,301 --> 00:55:37,789
as what is within you is at the

1555
00:55:37,789 --> 00:55:39,230
basis of what you're looking for.

1556
00:55:40,190 --> 00:55:40,429
You know,

1557
00:55:41,150 --> 00:55:43,889
looking for titles or degrees or accolades

1558
00:55:44,349 --> 00:55:46,849
or or what what house

1559
00:55:47,163 --> 00:55:49,701
whatever you want, it's just gonna turn into

1560
00:55:49,701 --> 00:55:53,031
nothing once you get it, but what always

1561
00:55:53,031 --> 00:55:54,062
remains is who you are,

1562
00:55:55,266 --> 00:55:55,766
So

1563
00:55:57,963 --> 00:55:58,463
leave

1564
00:55:58,835 --> 00:55:59,811
the fear baggage

1565
00:56:00,817 --> 00:56:03,851
alone, like let it be, and figure out

1566
00:56:03,851 --> 00:56:04,807
how you can do it what you're trying

1567
00:56:04,807 --> 00:56:05,546
to do

1568
00:56:06,082 --> 00:56:07,197
purely based in love.

1569
00:56:07,835 --> 00:56:09,349
And if you do that starting with the

1570
00:56:09,349 --> 00:56:10,088
self then

1571
00:56:10,797 --> 00:56:12,309
you're gonna find out on your own in

1572
00:56:12,309 --> 00:56:14,081
your own time that,

1573
00:56:14,457 --> 00:56:16,525
you know, with the re race, it's never

1574
00:56:16,525 --> 00:56:18,593
enough, but with flow, there's always more.

1575
00:56:19,564 --> 00:56:19,804
And

1576
00:56:20,843 --> 00:56:22,761
there's a sense of abundance that comes with

1577
00:56:22,761 --> 00:56:23,400
it. So

1578
00:56:23,960 --> 00:56:25,717
that's what really gets us moving.

1579
00:56:26,357 --> 00:56:27,715
Believe me I run through broken legs and

1580
00:56:27,715 --> 00:56:30,282
all that stuff and Yeah. Yeah. Okay. Cool.

1581
00:56:30,520 --> 00:56:30,918
Whatever.

1582
00:56:32,431 --> 00:56:34,023
It's not not for me.

1583
00:56:35,137 --> 00:56:37,127
But there's this whole other way of being

1584
00:56:37,127 --> 00:56:37,286
that,

1585
00:56:38,002 --> 00:56:40,159
really few... It's a healthy way of existing.

1586
00:56:40,396 --> 00:56:41,902
I feel like, and you know,

1587
00:56:42,615 --> 00:56:43,724
can't wait for the next day.

1588
00:56:44,754 --> 00:56:45,388
It's good stuff.

1589
00:56:46,117 --> 00:56:47,709
I love it, Diego. I wanna say thank

1590
00:56:47,709 --> 00:56:50,334
you, guys. Just remember, mike,

1591
00:56:51,050 --> 00:56:52,880
I always say that the the 3 most

1592
00:56:52,880 --> 00:56:54,653
important words in at lang language

1593
00:56:55,124 --> 00:56:57,042
or today, I decide.

1594
00:56:57,681 --> 00:56:59,459
You don't have to be the same person

1595
00:56:59,998 --> 00:57:01,436
when you go to beds tonight as the

1596
00:57:01,436 --> 00:57:03,690
same person at woke up, So, Guys, just

1597
00:57:03,690 --> 00:57:04,989
remember that you're 1

1598
00:57:05,610 --> 00:57:06,430
decision away

1599
00:57:06,970 --> 00:57:08,970
from being the best you. And, guys, I

1600
00:57:08,970 --> 00:57:10,489
just wanna say thank you for always being

1601
00:57:10,489 --> 00:57:12,893
with us. And like oprah wait winfrey always

1602
00:57:12,893 --> 00:57:15,196
says, the best way to help yourself is

1603
00:57:15,196 --> 00:57:15,934
to help

1604
00:57:16,467 --> 00:57:16,864
others.

1605
00:57:17,421 --> 00:57:19,350
Guys, remember, vertical momentum,

1606
00:57:19,818 --> 00:57:21,168
The only way to go was but.

1607
00:57:22,199 --> 00:57:24,105
And we will see you guys tomorrow.