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Hello again, and welcome back to the Slow
Flowers Podcast with Deborah Printing.

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This is episode 577.

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This is the weekly podcast about slow
flowers and the people who grow and

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design with them. It's all
about making a conscious choice,

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and I invite you to join the conversation
and the creative community as

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we discuss the vital topics of saving our
domestic flower farms and supporting a

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floral industry that relies on a safe,

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seasonal and local supply
of flowers and foliage.

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This show is brought to
you by Slow flowers.com,

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the free online directory
to more than 850 floors,

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shops and studios who design with local,
seasonal, and sustainable flowers.

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And to the farms that grow those blooms.

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It's the conscious choice for
buying and sending flowers.

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And thank you to our lead
sponsor, Farm Grow Flowers.

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Farm Grow Flowers delivers iconic
burla wrap bouquets and lush abundant

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arrangements to customers across
the US supporting US Flower Farms

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by purchasing more than $10 million
of us grown fresh and seasonal

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flowers and foliage annually.
Discover more@farmrowflowers.com.

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While you're in for a real treat,

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today with my conversation
featuring Janet Kraka of Backyard

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Blooms based in Trumbull,
Connecticut. In August,

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Janet and I participated in a webinar
hosted by New York's Madison Square

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Park conservancies
horticultural lecture series.

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It was all about the
Soul Flowers movement,

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and it was really fun to share the screen
with the Soul Flowers member who is

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walking the talk in her practices
as a small scale farmer florist.

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Through that experience,

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I became fascinated with Janet's personal
story of pivoting to a second career.

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After working in the graphic design field,

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she recorded a special video tour
of Backyard Blooms backyard in

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Connecticut, where she mostly grows
annuals and dahlias in raised beds.

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You can watch that video by logging
onto today's show notes for episode

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577,

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and you'll see the video tour and
more photos of Janice Flowers and

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farm@slowflowerspodcast.com.
For episode 577,

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it's really impressive to see the scale
of what she has built with the land

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available to her backyard Blooms
grows and sells custom bouquets,

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flower subscriptions, and DIY
buckets direct to consumers,

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as well as maintaining a presence at
the popular Trumbull Farmer's Market.

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They offer wholesale flowers to
Floris through the Connecticut Flower

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Collective. Today's conversation
focuses on backyard bloom services,

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customer base, and regional market.
As Janet writes on her website,

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what started as a love of nature and
gardening has blossomed into our small but

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mighty family farm,

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where we are committed to growing
flowers sustainably and organically.

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Our blooms are local,

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unique and grown with great care for
Floris designers and anyone who delights

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in the beauty of flowers.
I love that sentiment.

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Let's jump right in and meet
Janet Kraka of Backyard Blooms.

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I'll share all her social
places in our show notes.

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Hi everybody. This is part two of our, uh,

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feature about Backyard Blooms,

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and I'm so excited to welcome Janet Kraka.

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You just saw her in this wonderful
video tour that she created for us.

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And now we're gonna talk a little
bit about your business. Janet. Hi.

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It is great to have you here.
And, um, by way of background,

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I should just mention when you
first joined SL Flowers, I was like,

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I know where Trum Connecticut is,

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because I went to kindergarten and
troubled Connecticut, which is, uh,

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so in my mind you're in
the house. I grew up in.

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<Laugh>. Yeah. At least the town.

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Yeah. Yeah. We were only
there until, I don't know,

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a year and a half until we
moved to Southern California.

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So it is a distant memory, but it's,

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it's really wonderful to kind
of know where you are. Um,

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you talked about your
size of your growing area,

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you talked about the zone
you're in. Um, but I,

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I wanna just ask you about your
business and kind of your path. Um,

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and I will just say we, uh,

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both participated in a
webinar that took place on

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August 18th with the, um, uh,

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Madison Square Park Gardens
in New York and for their

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online horticulture program.

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I think by the time this episode Air
Janet will be able to get the replay video

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and share that with people too.

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Oh, good. Okay. Which.

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Was really fun. I thought it was. Yeah.

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It was, it was.

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It was a great, I mean, it was
virtual, but it was, I think it,

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we got our point across.

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Yes. Yeah.

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Well, I was, So we've seen your
fabulous backyard. You know what,

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you've talked about it
being a 2,500 square feet,

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and then you mentioned that you think
that's like less than a eighth of an acre,

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but it feels,

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it feels large to me when I see you
standing next to rows of flowers that are

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taller than you, it feels very abundant.

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Yes, it does. I had the same impression.

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I went back and looked at some photos
from when we first started, and I thought,

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Oh, look how little we were when we
were just four rows <laugh>. And then,

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you know, the next year we added another
four, and then we added another four,

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then we added a couple more. And so
yeah, when I'm back there, when I,

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first of all, when I saw that
photo, when we were just four rows,

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I said to my husband, Oh, remember
when we had a lawn <laugh>?

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Completely.

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Gone now. So it does feel that way
to me when I'm out there. I, I'm,

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I'm short, I'm only five foot one,

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but a lot of the flowers are taller than
I am. Right. So that's part of it too.

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I feel like I'm in a
jungle when I'm there.

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But I love it. Uh, it's like your secret
garden. Yeah. Um, so when you did,

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uh, mention that you've got these ra rows
and they are kind of like raised beds,

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I thought maybe you should talk a little
bit about how you had to choose to grow

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in that method because of
the type of soil you have.

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Yes. So originally we had
a little vegetable garden,

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and that was even with
the, that was ground level,

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and that's where we started our farm.

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What we didn't realize that the time was
that that was really the only spot in

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the yard where there wasn't rock ledge,
which is very common to Connecticut.

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Okay. Connecticut is covered with,
with rock ledge, and we live on a hill.

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We're at the top of the hill, so I
think we're even more prone to it there.

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So we had that original bed,

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and then the next year we
wanted to add four more rows,

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and my husband dug down and
about six inches in he hit rock.

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And then he tried another spot,
you know, all over this area,

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and he just kept hitting rock. And,
and I said, Now what do we do? Right.

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You know, you can't grow.

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You were all ready to expand
your flower operation.

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<Laugh>. Yeah, we were. And so he said,
Well, we're gonna have to build up.

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So the raise beds were
done out of necessity.

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I think it makes things a
little more complicated.

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We've gotta get the drip
irrigation up and over the ledge.

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It makes the caterpillar tunnels that we
use a little more complicated to steak.

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So it's definitely fussier,
but it's just, you know,

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you do what you have to do to make
something work. Mm-hmm. <affirmative>,

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and I'm just thankful we could do that.

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So he put in four rows via a raised bed.

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The expense was, now we had to fill that
with dirt, so that was Right. You know,

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a bit of an expense. And, um,
but, but that worked okay.

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And then when we wanted to add another
four, we then it was like, Oh, boy,

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are we gonna hit ledge again? And we
did. So then the next four that came,

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we had to do a raise bed again. So.

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Wow. So what's the material? Is it, are
they timbers or, uh, brick? What do you,

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what is the kind of contain the,
the, the border of the raised bat?

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I believe they're, I wanna say two by
eight boards. Mm-hmm. <affirmative>. Okay.

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I'm not positive on that. Yeah.
But that's what I, I think it is.

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And he did in some of them, because
we have a, a slight slope in the yard,

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he had to use two stacked on top of
each other, knee them together. Yeah.

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So it's a little deeper than
eight inches in some spots.

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But in a perfect world, you're trying to
get your, your mostly your annuals to,

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and your obviously dolia tubers to get
what, like 12 inches of root space, or.

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At least, Yeah.

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Yeah, yeah. At least. That's great. Well,

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you mentioned that you use
organic methods and, um,

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I can imagine where you're constantly
just trying to add compost every year

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after maybe after you've removed
at the end of the season,

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removed everything to build that back up,

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because you can't keep buying top soil.

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Exactly. Yeah. Yes. So we have that,

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that fill that we purchased as a base,

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but we do have a very large compost pile.
And so we work that over every year,

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and then we add that to the beds,
do the soil tests each year,

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and then amend accordingly because the
soil in those beds is changing a lot from

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year to year.

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Yeah. Yeah. Well,

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I just wanted to mention that because
that's a hardship and you found a way

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around it because you're resilient
and you're inventive <laugh>. Um,

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but, uh, backyard blooms is what
it is. You're in your backyard,

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you live on your farm, um, but
as you said, it's suburbans,

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so there's traffic and, you
know, neighbors and all. Um,

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can you talk a little bit about the
channels of business that you're,

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you're bringing your flowers to
market and who your customers are?

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Yeah, so we have several outlets.

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I sell wholesale through the Connecticut
Flower Collective, which has been, uh,

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a wonderful option. I sell retail.

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There's a very cute little gift
shop in Trumbull called Pure Poetry,

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and she allows me to bring my bouquets
there and sell on consignment,

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which is lovely. And
we sell subscriptions.

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So I do a csa, um, I do DIY buckets,

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buckets of blooms on my website,

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and I do flowers on bouquets on demand.

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So I am a farmer florist.
Mm-hmm. <affirmative>,

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and I do the Trumble Farmer's
Market. The farmer's market,

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I realized was a necessity. That
was kind of a last minute add on.

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So I started with the csa my very first
year. I did a tool up subscription.

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And so I, I wanted to
start very small, um,

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didn't have a ton of bulbs, so I was
just gonna offer 10 subscriptions,

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and I filled the 10, but it was
primarily my friends and family. Yeah.

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Which was,

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So you kind of just put the word out
that I'm gonna do this next spring.

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Do you wanna get in on it?

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Yes, that's exactly, that's great.

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And so it was lovely that they were
so supportive of what I was doing,

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but I realized right away,
this isn't sustainable.

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I can't have my friends and family be
my subscribers every year, <laugh>. So,

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you know, I realized, I said to,
to Pete, my husband, I said, um,

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I don't think the community
really knows we're here.

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So we really need to do a
farmer's market so that we're in,

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those are our people. These are
people that appreciate locally grown.

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That's why they're there.
They're obviously in the area.

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So we entered into that,
and we were in our second,

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just our second year doing the
farmer's market. Mm-hmm. <affirmative>.

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But that's been tremendous for
networking with people in the community.

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And I feel like we're finally
establishing that base of people who,

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who know we're there and come back
repeatedly, which is wonderful.

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At the, And you said it's a Thursday
Farmer's Market, is it like a afternoon,

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early evening?

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It, it's four to 7:00 PM
They have live music and, um,

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they have like a craft station for kids.

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There's a ton of families that
come out that's really fun to see,

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and they try to break, um,
change it up every week.

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So they'll do little scavenger
hunts for the kids to,

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to promote that for families.

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And so I love that little kids will
come to the booth with their parents and

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they'll ask us questions,
and sometimes they can,

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they don't even understand the
question. <laugh>, there's like.

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A, it's on the scavenger
hunts page or whatever. Yeah.

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There's like a five year old who said,

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wanted to ask how many
varieties do you grow?

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And they couldn't even say the word
variety, you know, it was just adorable.

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And so, but that was fun for me. So I
said, Do you know what a variety is?

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And he just shook his head, no. You know,

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it's like little deer in the headlights.
And so I was able to pick up,

221
00:12:46,760 --> 00:12:50,280
I sell some flowers loose by the
stem, so I was able to pick up a few.

222
00:12:50,280 --> 00:12:54,240
And I say, You know, can you see how
these are different? And he nod, you know,

223
00:12:54,250 --> 00:12:57,000
he nodded. And I said, Well, that's
what different varieties mean.

224
00:12:57,000 --> 00:13:00,360
They're different types of flowers.
And so it's just, it's a lot of fun.

225
00:13:00,360 --> 00:13:02,360
So you really get the
interaction there. They do,

226
00:13:02,360 --> 00:13:04,280
they do a nice job at the Trumble market.

227
00:13:04,790 --> 00:13:09,040
From that, um, point in the week, um,

228
00:13:09,040 --> 00:13:13,720
you've probably already supplied the

229
00:13:13,720 --> 00:13:17,120
wholesale flowers to the Con Connecticut
Flower Collective, which are your,

230
00:13:17,390 --> 00:13:22,040
your longer stems and maybe your
higher value flowers. Do you, Yes. Um,

231
00:13:22,250 --> 00:13:26,600
do you find that the farmer's market kind
of is a way to just move product that

232
00:13:26,600 --> 00:13:31,400
you would otherwise just not,
not cut, or, you know, you toss?

233
00:13:31,950 --> 00:13:32,800
Absolutely.

234
00:13:32,800 --> 00:13:36,400
That's been such a benefit that came
out of it that I wasn't anticipating.

235
00:13:36,500 --> 00:13:40,960
Our Connecticut Flower Collective
Prime Market Day is Wednesday,

236
00:13:41,160 --> 00:13:44,440
although they have expanded this year
and have some offerings on Thursday and

237
00:13:44,440 --> 00:13:47,760
Friday as well. But for me, because
of the, the farmer's market,

238
00:13:47,830 --> 00:13:52,360
I can't participate in the
Flower Collective on Thursday,
but it works out fine.

239
00:13:52,470 --> 00:13:57,240
I bring all my product on Wednesday.
And, um, and then as you said,

240
00:13:57,240 --> 00:14:00,000
those are my prime flowers. And, you know,

241
00:14:00,000 --> 00:14:02,880
the other blooms that I'm using for
the farmer's market, they're beautiful,

242
00:14:02,880 --> 00:14:06,160
but they're just shorter, so they're
not meeting that wholesale standard.

243
00:14:06,160 --> 00:14:09,440
Mm-hmm. But I'm putting
together mason jar ques,

244
00:14:09,440 --> 00:14:13,600
and so actually something that's very
long that I would sell wholesale doesn't

245
00:14:13,600 --> 00:14:16,000
work as well for the me jar. So yeah,

246
00:14:16,110 --> 00:14:20,800
it's definitely a way for me to use all
of those other stems that I can't sell

247
00:14:20,800 --> 00:14:24,800
wholesale. Um, so that's
been a real benefit.

248
00:14:25,030 --> 00:14:26,720
Well, like you mentioned
in the video, you,

249
00:14:26,720 --> 00:14:29,920
the snaps that are kind of on their
third or fourth cutting that are short.

250
00:14:29,920 --> 00:14:34,040
Yeah. I'm picturing that those are
going into your mason jar arrangements.

251
00:14:34,040 --> 00:14:37,480
Yes, exactly. Yeah, they are. That's
really neat. Yeah, They're the,

252
00:14:37,480 --> 00:14:40,320
they're the gift that keeps on
giving. They'll Snap Dragons. They're,

253
00:14:40,320 --> 00:14:41,440
they're wonderful <laugh>.

254
00:14:41,850 --> 00:14:45,880
So the, um, you mentioned
that you, uh, have the,

255
00:14:45,900 --> 00:14:50,680
the subscription program and the BU by
the Bucket that's really more retail,

256
00:14:50,680 --> 00:14:55,000
direct to consumer than, um,
that probably is, is even,

257
00:14:55,770 --> 00:15:00,000
uh, more profitable than a farmer's
market, uh, right. Operation, Right?

258
00:15:00,340 --> 00:15:01,100
Yes.

259
00:15:01,100 --> 00:15:05,720
And how much, how, like in
terms of slicing up the pie,
how much would that, um,

260
00:15:06,200 --> 00:15:07,033
represent?

261
00:15:08,730 --> 00:15:13,480
Um, you know, I only have last year's a
basis mm-hmm. <affirmative>, so I'm, um,

262
00:15:13,590 --> 00:15:18,280
that's when I was really involved in
all of those markets. So I'm trying to,

263
00:15:18,590 --> 00:15:19,440
I would say,

264
00:15:22,190 --> 00:15:26,770
I would say that the
wholesale might be the

265
00:15:26,770 --> 00:15:27,603
largest,

266
00:15:28,010 --> 00:15:32,850
although the DIY buckets of Blooms
would be close to that, and really.

267
00:15:32,950 --> 00:15:33,370
Wow.

268
00:15:33,370 --> 00:15:36,170
Yeah. Yeah. Yeah. They've
been very popular.

269
00:15:36,520 --> 00:15:41,330
I think it's because a lot of
the larger farms in Connecticut

270
00:15:41,910 --> 00:15:45,370
are pulling back a little bit on their
DIY buckets. Mm-hmm. <affirmative>,

271
00:15:45,560 --> 00:15:49,730
I think that with Covid, people were a
lot more adventurous into do it yourself.

272
00:15:49,730 --> 00:15:53,570
So it, it surprised me with
its popularity. In fact,

273
00:15:53,570 --> 00:15:57,010
the first year that we did it,
<laugh>, this is true Confessions.

274
00:15:57,420 --> 00:15:59,290
It wasn't one of my business models,

275
00:15:59,630 --> 00:16:03,410
but someone just saw my website
and contacted me and said,

276
00:16:03,780 --> 00:16:08,330
Do you do buckets of flowers?
And I said, Sure. <laugh>.

277
00:16:09,310 --> 00:16:11,330
You say yes to everything
at that point. Right.

278
00:16:11,580 --> 00:16:15,930
Exactly. And so this is part of what
I love about the Flower Collective.

279
00:16:15,930 --> 00:16:18,650
I went there and talked to other
farmers and was like, Help.

280
00:16:18,920 --> 00:16:22,450
I said yes to something. I, I don't
have any idea what to charge, how many,

281
00:16:22,450 --> 00:16:23,970
you know, blooms do you put in a bucket?

282
00:16:24,060 --> 00:16:27,370
So it's just such a wonderful network
of people that are part of that

283
00:16:27,370 --> 00:16:32,170
collective. So they kind of walked me
through it. And so in that first year,

284
00:16:32,240 --> 00:16:35,890
last year, it really was, it
wasn't part of my website,

285
00:16:35,890 --> 00:16:40,130
so it was just people that, that
just asked the question randomly.

286
00:16:40,130 --> 00:16:43,280
And I had not as much
last year because of that,

287
00:16:43,280 --> 00:16:48,160
but still just finding me, searching me
out that way. I'd say I did maybe six.

288
00:16:48,160 --> 00:16:49,960
Yeah. You know, which, which wasn't bad,

289
00:16:50,300 --> 00:16:53,760
But then I realized right away
that I really loved doing that.

290
00:16:54,050 --> 00:16:56,760
So I made it part of my website.

291
00:16:56,870 --> 00:17:01,400
I have a whole FAQ sheet describing
it. And so this year, I mean, I,

292
00:17:01,580 --> 00:17:04,360
I'm doing several buckets a week almost.

293
00:17:04,360 --> 00:17:08,400
Wow. And are they people who
wanna have just fun with flowers,

294
00:17:08,400 --> 00:17:09,760
or are they throwing dinner parties,

295
00:17:09,850 --> 00:17:12,880
or are they trying to do a DIY
wedding or all of the above?

296
00:17:13,150 --> 00:17:17,160
It's all of the above.
Um, yeah, I, I mean,

297
00:17:17,160 --> 00:17:18,840
some of the stories have surprised me.

298
00:17:18,840 --> 00:17:22,200
I had one woman who told me she
was traveling with the flowers,

299
00:17:22,300 --> 00:17:26,360
and I made the mistake of
assuming that she was traveling,

300
00:17:26,900 --> 00:17:30,200
you know, locally, it was for
a dinner party. I knew that.

301
00:17:30,200 --> 00:17:32,440
And then I had all of
her flowers collected,

302
00:17:32,440 --> 00:17:35,080
and I think it was the night
before I was delivering them,

303
00:17:35,580 --> 00:17:38,880
she sent me an email and she said, um,

304
00:17:38,880 --> 00:17:41,920
So do you have any recommendations
for how to help these survive a,

305
00:17:41,920 --> 00:17:43,040
a plane trip to Europe?

306
00:17:43,490 --> 00:17:44,800
Oh my goodness, <laugh>.

307
00:17:45,940 --> 00:17:48,480
Wow. Okay. That, you know,

308
00:17:48,480 --> 00:17:52,400
so that informs me next time I shouldn't
make any assumptions on where people

309
00:17:52,400 --> 00:17:55,320
are traveling with them. So that,
that's crazy experience for me,

310
00:17:55,320 --> 00:17:56,920
because if I had known that,

311
00:17:56,920 --> 00:18:00,120
that would've informed different choices
I would've made for what I was giving

312
00:18:00,120 --> 00:18:03,920
there. Something that I know is a lot
more durable. Uh, Yeah. So our flowers.

313
00:18:03,920 --> 00:18:05,720
Straw flour or something like that. Yeah.

314
00:18:05,720 --> 00:18:10,240
Exactly. Um, so our flowers
went to Croatia <laugh>,

315
00:18:10,630 --> 00:18:13,960
that's where she was
traveling to from Connecticut.

316
00:18:13,960 --> 00:18:15,120
Uh, what a compliment.

317
00:18:15,350 --> 00:18:19,960
I wanted to also just try to picture
where you are in relationship to the

318
00:18:19,960 --> 00:18:23,880
Connecticut Flower Collective. Where
is that? And like how, how many,

319
00:18:23,880 --> 00:18:26,880
What's the radius of people
who sell there and buy there?

320
00:18:28,230 --> 00:18:30,680
Yeah, I know that we have a farm,

321
00:18:30,710 --> 00:18:34,080
a rather large farm in
Massachusetts that contributes.

322
00:18:34,080 --> 00:18:38,040
But yeah, you've, you're sort of centrally
located in the northeast that way.

323
00:18:38,220 --> 00:18:41,680
Yes. They've tried to pick a location
that's right in the middle of the state,

324
00:18:41,680 --> 00:18:45,240
which of course is smart for all of
the surrounding states. So, I mean,

325
00:18:45,240 --> 00:18:48,840
that's the advantage of Connecticut
is so small that if you travel in any

326
00:18:48,840 --> 00:18:52,280
direction for an hour, you're
in another state. <laugh>,

327
00:18:52,390 --> 00:18:54,560
it's about a 40 minute drive for me.

328
00:18:54,940 --> 00:18:59,200
But there are other growers like myself
down in this area. So we carpool.

329
00:19:00,210 --> 00:19:03,280
So I, wow. I connect with
others. There's, you know,

330
00:19:03,280 --> 00:19:08,160
Apple berry farm in Newtown, there's
quality DAFs, the Spring Bunch in,

331
00:19:08,770 --> 00:19:13,520
in Shelton. These are all surrounding
communities. And, um, so we will,

332
00:19:13,570 --> 00:19:17,000
we will car, we will carpool,
you know, we'll text each other.

333
00:19:17,470 --> 00:19:21,080
I need to go this week. Are you?
I can take your flowers. You know,

334
00:19:21,080 --> 00:19:21,720
that sort of thing.

335
00:19:21,720 --> 00:19:22,800
Oh, wow. That's what.

336
00:19:22,800 --> 00:19:24,880
But the other advantage of the
collective, a lot of times,

337
00:19:24,880 --> 00:19:29,080
even if someone else is driving that
week, sometimes I'll make the trip anyway,

338
00:19:29,080 --> 00:19:33,280
because sometimes I'm there as
a buyer, not just as a seller.

339
00:19:34,340 --> 00:19:39,280
And that's such an advantage to be
part of a collective as a small grower.

340
00:19:39,290 --> 00:19:44,000
If I have a week where I'm doing four
DIY buckets, the farmer's market,

341
00:19:44,390 --> 00:19:46,720
I have wholesale orders, et cetera.

342
00:19:46,720 --> 00:19:51,600
Sometimes I don't have enough
subscriptions as well to,

343
00:19:51,630 --> 00:19:54,840
I, I get a little nervous about it.
Yeah. To, to meet all those needs.

344
00:19:54,840 --> 00:19:57,640
So sometimes I'll come in and
I'll shop the floor myself.

345
00:19:57,780 --> 00:20:02,010
And I always tell people that
like with their buckets, that I,

346
00:20:02,010 --> 00:20:06,290
sometimes I'll acquire blooms from other
growers. I'm always upfront about it.

347
00:20:06,380 --> 00:20:08,890
Um, but there are other
local growers like myself,

348
00:20:08,950 --> 00:20:11,410
and no one seems to
have an issue with that.

349
00:20:11,410 --> 00:20:15,210
And they'd rather have the
abundance of blooms than,

350
00:20:15,210 --> 00:20:17,770
than get it strictly just from my farm.

351
00:20:18,000 --> 00:20:22,210
Yeah. I love it. And part, part of the
education too, I remember when I had, uh,

352
00:20:22,210 --> 00:20:26,450
some folks from the, uh,
Connecticut Flower Collective
on the podcast last year.

353
00:20:26,450 --> 00:20:30,170
In fact, I'll find that link and share
that episode when, when we post yours.

354
00:20:30,580 --> 00:20:35,330
Um, that was one of the comments that
I heard is like, your, your others,

355
00:20:35,520 --> 00:20:39,890
each other's best customers. You do,
Yes. You're, you're, hopefully you're,

356
00:20:39,890 --> 00:20:41,890
you're selling more than
you're spending. But some,

357
00:20:41,890 --> 00:20:46,530
some weeks is probably <laugh>
a good, a good way to, to,

358
00:20:46,530 --> 00:20:50,720
to justify, uh, the trip up there
is that you're selling and, um,

359
00:20:50,990 --> 00:20:55,480
also saving yourself another
trip to, to go buy. Um,

360
00:20:55,480 --> 00:21:00,160
Exactly. The reason you're buying also
is because you're doing some, some,

361
00:21:00,290 --> 00:21:04,200
uh, wedding designs or
some custom orders for.

362
00:21:04,200 --> 00:21:05,240
Exactly. For clients.

363
00:21:05,240 --> 00:21:06,073
Right?

364
00:21:06,100 --> 00:21:09,880
Yes. And those are really on
demand. So I'm not anticipating it.

365
00:21:09,880 --> 00:21:12,920
So when I've already
committed to some DIY buckets,

366
00:21:12,920 --> 00:21:15,760
and of course the farmer's
market is an ongoing commitment,

367
00:21:15,860 --> 00:21:20,440
and someone's already had a pre-order
for through the collective. I,

368
00:21:20,550 --> 00:21:23,760
I can't always anticipate. Some
weeks I'll have bouquet requests.

369
00:21:23,760 --> 00:21:27,640
Some weeks I don't. But inevitably,
when I have the most going on,

370
00:21:27,640 --> 00:21:32,200
then someone will contact me and say,
I need five centerpiece for a shower.

371
00:21:32,200 --> 00:21:34,400
Can you help? And I, you know,

372
00:21:34,400 --> 00:21:37,760
my theory is if I can manage
the time to do it, I'd rather,

373
00:21:38,100 --> 00:21:42,480
I'd rather supplement with other blooms
and make this happen. Because, you know,

374
00:21:42,480 --> 00:21:46,000
something like a shower, other people see
them. It's a good networking practice.

375
00:21:46,000 --> 00:21:46,360
Absolutely.

376
00:21:46,360 --> 00:21:50,640
Yeah. So I think it pays off. That's
great. What I have done is gone,

377
00:21:50,670 --> 00:21:54,040
like last year, I went
through and organized, I,

378
00:21:54,040 --> 00:21:55,680
the way I keep track of everything.

379
00:21:56,430 --> 00:21:59,600
I keep track of my Connecticut
Flower Collective purchases,

380
00:21:59,600 --> 00:22:04,440
and I was able to look at how many flowers
I, what, what did I buy the most of.

381
00:22:04,780 --> 00:22:08,000
And I saw that I bought a lot
of forget me nots. I needed,

382
00:22:08,110 --> 00:22:09,600
I was lacking in fillers.

383
00:22:09,600 --> 00:22:12,720
And so that helped inform my
choices then for the next year.

384
00:22:12,720 --> 00:22:16,560
That was one reason that I did the
forget me nots in my garden this year,

385
00:22:16,980 --> 00:22:20,760
was because I saw, Oh, I, I bought a
lot of those. Why don't I grow them?

386
00:22:20,780 --> 00:22:21,960
You know? So.

387
00:22:21,960 --> 00:22:25,600
That's amazing. And that blue is
just so hard to come by that Oh,

388
00:22:25,600 --> 00:22:27,560
you now have this blue option for people.

389
00:22:27,870 --> 00:22:29,160
Yeah. And I love.

390
00:22:29,160 --> 00:22:31,280
It. That's a really good
way to do research. I,

391
00:22:31,280 --> 00:22:35,540
I appreciated what you
said about constantly as,

392
00:22:35,710 --> 00:22:39,220
as you know, you're still in your,
you know, you're still young.

393
00:22:39,220 --> 00:22:44,140
You said in our webinar that a new
our young farmer or a new farmer is

394
00:22:44,140 --> 00:22:46,900
anyone who's less than five
years in, which I hadn't heard,

395
00:22:46,900 --> 00:22:48,580
but that makes sense. Um,

396
00:22:49,230 --> 00:22:53,830
so you're kind of doing this
evaluation in real time about what

397
00:22:53,830 --> 00:22:58,750
crops are winners and then what you
can let go of and maybe replace next

398
00:22:58,750 --> 00:23:01,550
year. Exactly. You probably have
a lot more evaluation to do.

399
00:23:02,010 --> 00:23:06,990
Yes, I do. Yes. In fact, the first
year of growing, I, I had said to Pete,

400
00:23:07,540 --> 00:23:10,390
I have so much that I don't have enough.

401
00:23:10,390 --> 00:23:13,830
And what I meant by that was I had
tried so many different varieties,

402
00:23:13,830 --> 00:23:16,590
but I only had like, maybe
20 of these and 20 of these.

403
00:23:17,130 --> 00:23:21,070
And so I realized that I have
to be very careful with my

404
00:23:21,370 --> 00:23:24,350
experimentation. I need to
keep trialing new things.

405
00:23:24,350 --> 00:23:29,110
Cause I wanna find those flowers
that really work the best for us with

406
00:23:29,110 --> 00:23:31,710
our soil, our conditions, our time.

407
00:23:32,290 --> 00:23:37,110
And I'm gonna learn that by experimenting
with new things every year. But I,

408
00:23:37,580 --> 00:23:42,550
I have to still have a bulk of things
that I know that I can rely on.

409
00:23:42,550 --> 00:23:45,560
And so that was a lesson
that I learned early on.

410
00:23:46,430 --> 00:23:51,120
It's hard. It's, I think it's really
hard, and I've watched that arc of, of,

411
00:23:51,120 --> 00:23:55,320
um, kind of becoming more
disciplined, the more seasoned Yes.

412
00:23:55,320 --> 00:23:58,760
Grower is to the point where, you know,

413
00:23:58,760 --> 00:24:01,560
you might have to kill some of your
darlings because they're not profitable.

414
00:24:01,620 --> 00:24:03,480
And yes, this isn't a hobby.

415
00:24:03,980 --> 00:24:08,800
Yes, that's true. It is so hard for
me to be ruthless. I have to say.

416
00:24:08,800 --> 00:24:13,600
That's one of the toughest things. But
you have to be ruthless, lovingly mm-hmm.

417
00:24:13,640 --> 00:24:16,920
<affirmative>, you know
mm-hmm. <affirmative>. And
so last year I tried pansies.

418
00:24:17,250 --> 00:24:18,600
There's varieties that,

419
00:24:18,600 --> 00:24:22,720
that grow long and that are
beautiful for cut flour production.

420
00:24:22,900 --> 00:24:26,840
But I didn't realize when I grew them
was that they really needed to be started

421
00:24:26,930 --> 00:24:31,320
in the fall. If you wanna
have that length. I started
mine in very early spring,

422
00:24:31,320 --> 00:24:34,760
so I was hopeful that they would do
okay because they're very cold tolerant.

423
00:24:34,760 --> 00:24:37,760
Right. Um, but they were
coming up, they were, you know,

424
00:24:37,760 --> 00:24:41,160
like just these teeny little things.
And so for a while, I, I just,

425
00:24:41,160 --> 00:24:44,240
they were beautiful, but they
were so short and I thought,

426
00:24:44,240 --> 00:24:47,240
I have to pull these out. It
just, it kills me. <laugh>.

427
00:24:47,240 --> 00:24:50,800
So for a while I tried
just cutting the, the,

428
00:24:50,980 --> 00:24:54,200
the flower heads and
selling just that, you know,

429
00:24:54,200 --> 00:24:57,200
because they're often used
for cake decorating and that.

430
00:24:57,200 --> 00:24:57,520
Sort of.

431
00:24:57,520 --> 00:25:00,760
Thing. And some people do sell
them that way at the collective.

432
00:25:00,760 --> 00:25:03,200
You can get them just in a
little plastic container,

433
00:25:03,200 --> 00:25:07,200
and it's just the flower heads.
Um, but I knew really, I,

434
00:25:07,950 --> 00:25:12,720
I tried <laugh>. Yeah. <laugh> I tried,
but eventually we yanked them out,

435
00:25:12,720 --> 00:25:17,460
and then I can put sunflowers in there
because I can plant those later in the

436
00:25:17,460 --> 00:25:20,180
season. They're still gonna spring
up. And that's what I ended up doing.

437
00:25:20,180 --> 00:25:24,340
And the sunflowers were quite profitable
in September, so it was all good.

438
00:25:24,340 --> 00:25:27,420
But yes, especially on a small farm,

439
00:25:27,480 --> 00:25:31,460
you can't have wasted space. Mm-hmm.
<affirmative>, you've gotta maximize it.

440
00:25:31,470 --> 00:25:35,980
So, Janet, do you, have you, you
showed us that lithe and Dahlia beds,

441
00:25:35,980 --> 00:25:39,580
which are the newer beds. Do
you still have further, um,

442
00:25:39,690 --> 00:25:42,620
lawn that you can dig
up and, and, and expand?

443
00:25:42,670 --> 00:25:44,540
Or are you kind of at capacity now?

444
00:25:44,850 --> 00:25:47,740
Well, barely. So we're gonna had two more.

445
00:25:49,100 --> 00:25:50,180
Don't tell my husband.

446
00:25:50,780 --> 00:25:52,460
<Laugh>, he won't hear this. He.

447
00:25:52,460 --> 00:25:53,780
Won't, he won't watch this.

448
00:25:53,930 --> 00:25:54,420
Yeah.

449
00:25:54,420 --> 00:25:59,220
Right. Um, so where we had the lthe
planted and the new Dahlia bed,

450
00:25:59,770 --> 00:26:03,460
they, they go, there are a different
orientation than the other beds are.

451
00:26:03,460 --> 00:26:07,260
So the, the, we have 12 that
are what I call vertical rose,

452
00:26:07,400 --> 00:26:09,940
and that's just their orientation
to the house. Mm-hmm. <affirmative>.

453
00:26:09,940 --> 00:26:12,140
Then we added two more
that are horizontal,

454
00:26:12,140 --> 00:26:15,460
So those horizontal beds we can
extend out a little further.

455
00:26:15,460 --> 00:26:17,380
Okay. That's what you're
talking about then in.

456
00:26:17,380 --> 00:26:21,500
The, in the video. And so I'm
gonna add to those horizontal beds.

457
00:26:21,500 --> 00:26:22,740
So they're 25 feet.

458
00:26:22,740 --> 00:26:27,140
I'll have a little gap in between and
be able to do another 2 25 foot rows.

459
00:26:27,260 --> 00:26:32,180
And then we have pretty much
officially used every square

460
00:26:32,180 --> 00:26:33,540
inch that we have.

461
00:26:33,900 --> 00:26:37,700
<Laugh>. Well, can you talk a little bit
about what you alluded to in our, um,

462
00:26:37,950 --> 00:26:42,380
in the webinar about planning
to, uh, find land elsewhere for,

463
00:26:42,480 --> 00:26:47,120
I'm assuming that would be like an
annex farm, right? Or Yes. Would it be,

464
00:26:47,120 --> 00:26:48,040
would you move everything?

465
00:26:48,750 --> 00:26:53,480
Well, I'm not sure exactly how
we'll make this work logistically.

466
00:26:53,690 --> 00:26:57,440
Ideally, in time, I do
want to live where I farm.

467
00:26:57,440 --> 00:27:00,240
I don't wanna be commuting
to a farm every day. Yeah.

468
00:27:00,330 --> 00:27:02,320
So I'm not sure how it will work,

469
00:27:02,320 --> 00:27:06,360
but what we're doing right now is just
looking for land and it will just be an

470
00:27:06,360 --> 00:27:09,320
annex mm-hmm. <affirmative>. And
then the hope is that over time,

471
00:27:10,150 --> 00:27:14,120
once we get that built up,
that we could, if there's, um,

472
00:27:14,120 --> 00:27:17,200
that we could possibly build a
home on that property mm-hmm.

473
00:27:17,240 --> 00:27:20,520
<affirmative> sell our own home
and move and, and use that to,

474
00:27:20,650 --> 00:27:25,200
to build on the land, we'd be
displaced for a little while.

475
00:27:25,200 --> 00:27:28,440
So I'm not sure again, how
that's all gonna work out. Um,

476
00:27:28,440 --> 00:27:31,880
we've thought about leasing
land, maybe just in the meantime,

477
00:27:31,880 --> 00:27:35,560
just leasing something and
then when we're ready to move,

478
00:27:35,630 --> 00:27:40,220
then just move to a house
that has a couple of

479
00:27:40,220 --> 00:27:41,100
acres on it.

480
00:27:41,560 --> 00:27:45,380
The problem with that is that if I
were to lease for a couple of years and

481
00:27:45,380 --> 00:27:48,940
putting all this blood, sweat, and
tears into land that, you know,

482
00:27:48,940 --> 00:27:51,180
I'm not going to for very long. Yeah.

483
00:27:51,180 --> 00:27:52,300
Yeah. I understand that.

484
00:27:52,690 --> 00:27:55,900
Yeah. So it, it's interesting.
We're talking with,

485
00:27:55,900 --> 00:27:57,700
there's a land trust in the area,

486
00:27:57,920 --> 00:28:00,940
and they're very open to us
farming some of their land.

487
00:28:00,940 --> 00:28:05,700
That could be a wonderful annex
solution for us in the short term.

488
00:28:05,700 --> 00:28:07,380
So there's definitely options.

489
00:28:07,400 --> 00:28:10,940
But one thing that I learned about
is that the University of Connecticut

490
00:28:11,570 --> 00:28:16,190
agricultural department has
people that help you navigate this

491
00:28:16,240 --> 00:28:17,470
if you're a new farmer.

492
00:28:17,680 --> 00:28:21,630
So we're actually getting on a
phone call with someone from Yon.

493
00:28:22,300 --> 00:28:24,830
I think our appointment
is in a couple of weeks,

494
00:28:25,530 --> 00:28:30,190
and they're gonna help us find land
or talk through all of those details.

495
00:28:30,190 --> 00:28:35,190
What are the options available to
us in leasing and buying the, um,

496
00:28:36,320 --> 00:28:38,710
uh, grants that could help
in that sort of thing.

497
00:28:38,710 --> 00:28:41,070
And it's a free service
if you're a new farmer.

498
00:28:41,340 --> 00:28:45,110
I think the first time that you have a
call and then subsequent calls you pay

499
00:28:45,110 --> 00:28:47,830
for. But we're definitely
gonna take advantage of that.

500
00:28:47,830 --> 00:28:49,550
And it's good to know that's out there.

501
00:28:49,550 --> 00:28:52,390
I'm sure that's available in
other states for their university.

502
00:28:52,460 --> 00:28:56,710
Programs. Wow. That's amazing. Yeah. And
well, what it reveals is that you have,

503
00:28:56,710 --> 00:28:58,630
you're still in the exploratory stage.

504
00:28:59,540 --> 00:29:04,510
This will be kind of a multi-year
process. Um, Yes. And right now,

505
00:29:04,940 --> 00:29:07,990
most everything that you're
growing, that's the annuals.

506
00:29:08,340 --> 00:29:09,910
It's not like you have to move them.

507
00:29:09,910 --> 00:29:13,750
You'd be moving things like
digging up to all your tubers.

508
00:29:13,750 --> 00:29:15,590
You don't really have a
lot of perennials really,

509
00:29:15,590 --> 00:29:18,230
that you're integrating
into your business, do you?

510
00:29:18,500 --> 00:29:20,550
I don't, because I don't
have a lot of room for them.

511
00:29:20,580 --> 00:29:22,870
I have perennials in
the front yard mm-hmm.

512
00:29:22,910 --> 00:29:24,470
<affirmative> that have
been there forever,

513
00:29:24,470 --> 00:29:28,550
since before we started flower
farming. So some of them are usable,

514
00:29:28,550 --> 00:29:33,150
some of them are not. And I'm definitely
moving towards more native perennials.

515
00:29:33,150 --> 00:29:36,470
So there are a few gaps in the front
yard where I'm filling in with native

516
00:29:36,470 --> 00:29:40,590
perennials that I know we
can use for cuts. Mm. Um, we,

517
00:29:40,590 --> 00:29:44,200
we participate in pollinator
pathways. Are you familiar with that?

518
00:29:44,410 --> 00:29:46,240
We have something like
that here in Seattle too,

519
00:29:46,240 --> 00:29:48,320
that I'm assuming it's just to cry,

520
00:29:48,320 --> 00:29:53,280
try to create pollinator plants
throughout a neighborhood or in an

521
00:29:53,280 --> 00:29:53,840
area, right?

522
00:29:53,840 --> 00:29:57,240
Yes. Yes. Exactly. To
connect, I guess the radius,

523
00:29:57,340 --> 00:30:00,720
I'm not that knowledgeable on the
radius that pollinators travel,

524
00:30:00,720 --> 00:30:04,320
but there is a limit. And if
they, if they're in one garden,

525
00:30:04,320 --> 00:30:07,400
but there's a huge open space
and nothing for them to,

526
00:30:07,810 --> 00:30:11,720
to land on within, you know, I
don't know how many yards or feet.

527
00:30:11,720 --> 00:30:12,720
Or miles.

528
00:30:13,230 --> 00:30:16,680
They don't really move beyond that.
They'll just stay contained in an area.

529
00:30:16,700 --> 00:30:21,640
And so the idea is to help develop
the pollinator population that you

530
00:30:21,640 --> 00:30:25,200
wanna have these pathways and they,
the pollinators, it makes sense.

531
00:30:25,200 --> 00:30:29,240
They're much more attractive to native
plantings than they are to what's

532
00:30:29,240 --> 00:30:33,720
imported. Uh, so, so we're
really focusing on native growth.

533
00:30:33,720 --> 00:30:38,640
But I would like to really
expand on pese. I love them.

534
00:30:38,640 --> 00:30:40,280
They're one of my favorite flowers.

535
00:30:41,210 --> 00:30:44,280
So that's something I would
like to invest more in.

536
00:30:44,280 --> 00:30:47,600
But I feel like we're in this limbo phase
where if we're not gonna be here very

537
00:30:47,600 --> 00:30:50,160
long, do I wanna invest in
a lot of p e in the land?

538
00:30:50,160 --> 00:30:50,920
Right. Right.

539
00:30:50,920 --> 00:30:53,200
It can take them with me,
but when you uproot them,

540
00:30:53,200 --> 00:30:56,800
it takes them about three years to
really get well enough and stuff. Right.

541
00:30:56,800 --> 00:30:58,120
Might as well just wait. Right.

542
00:30:58,190 --> 00:31:00,240
Yeah, exactly. So, you know,

543
00:31:00,240 --> 00:31:03,280
there are perennials I would
love to invest more in,

544
00:31:03,280 --> 00:31:06,240
but I just don't feel like we're in a
place right now where we can do that till

545
00:31:06,240 --> 00:31:08,720
we have a few more answers
to what our next move.

546
00:31:08,720 --> 00:31:12,840
Is. Oh my gosh. Well, good luck on
that. That's exciting. Yeah. Um, well,

547
00:31:12,840 --> 00:31:15,600
I wanna talk a little bit before
we wrap up about your influences.

548
00:31:15,600 --> 00:31:17,960
You have this background
as a graphic designer.

549
00:31:17,960 --> 00:31:21,360
How long did you work as a
graphic designer and like
what kind of work did you

550
00:31:21,600 --> 00:31:25,240
do and do you see that
that kind of, I don't know,

551
00:31:25,240 --> 00:31:28,320
your visual aesthetic popping up
in your floor arranging? Yeah.

552
00:31:28,320 --> 00:31:31,480
That's an interesting question.
I didn't know that I, you know,

553
00:31:31,480 --> 00:31:35,240
I think it's hard sometimes for when
you're in the arts to know that you have a

554
00:31:35,240 --> 00:31:38,040
style. For some people it's
very clear. For others it's not.

555
00:31:38,110 --> 00:31:41,760
I felt that I was much more eclectic
in the graphic design field,

556
00:31:42,660 --> 00:31:46,160
but some, but people would look at my
work and say, Oh, you have a style.

557
00:31:46,160 --> 00:31:49,160
And it is interesting cause I'd think
I, I do really <laugh>, you know,

558
00:31:49,160 --> 00:31:50,120
I didn't really see it.

559
00:31:50,470 --> 00:31:52,960
Well, especially if you're
working for clients and you're,

560
00:31:52,960 --> 00:31:55,880
you're kind of trying to meet
their style request. Exactly.

561
00:31:55,880 --> 00:31:56,760
You don't always see it.

562
00:31:56,760 --> 00:32:00,200
Right. That's exactly right. I did a
lot of freelance work and I felt like,

563
00:32:00,200 --> 00:32:03,560
you know, if this was for a younger
audience, I tried to make it more edgy.

564
00:32:03,560 --> 00:32:05,560
And if it was for a more
traditional audience,

565
00:32:05,560 --> 00:32:09,040
I tried to make a more
traditional design. And so I,

566
00:32:09,040 --> 00:32:11,480
I did feel like I was always
catering to my audience,

567
00:32:11,480 --> 00:32:15,760
and I didn't know that my own style, it
makes sense that it would shine through,

568
00:32:15,760 --> 00:32:19,520
but I, it was hard for
me to see that. So, um,

569
00:32:19,750 --> 00:32:24,000
when it came to, I did graphic
design for about 12 years. Okay.

570
00:32:24,000 --> 00:32:28,800
Prior to that, I had worked
in a corporation and then, um,

571
00:32:29,900 --> 00:32:33,810
my degree was actually, my bachelor's
degree was in education. Okay.

572
00:32:33,810 --> 00:32:36,170
But I'd never gotten
into it. I had children.

573
00:32:36,240 --> 00:32:38,210
I was a stay at home mom
for a number of years,

574
00:32:38,210 --> 00:32:41,480
and what got me into graphics
was that I thought, Okay,

575
00:32:41,480 --> 00:32:44,280
it's time when my kids were
all in school. It's time to,

576
00:32:44,730 --> 00:32:48,280
to start using that education degree.
But I thought if I'm gonna teach,

577
00:32:48,350 --> 00:32:51,160
I wanna teach art, because
I've always loved that,

578
00:32:51,160 --> 00:32:55,680
hadn't really had any art courses.
So, uh, in order to teach art,

579
00:32:55,680 --> 00:32:57,680
I had to get a certification.

580
00:32:57,840 --> 00:33:02,640
So I went back to school in
my forties and got certified

581
00:33:02,810 --> 00:33:06,560
in art and graphic design. And
once I got in those classes,

582
00:33:07,870 --> 00:33:10,840
I realized, Oh, you know what? I
don't, I still don't wanna teach.

583
00:33:10,840 --> 00:33:13,960
This is what I wanna do full
time. So I love it. Yeah.

584
00:33:14,050 --> 00:33:18,880
So I did that for about 12 years. And
then, uh, as much as I loved that,

585
00:33:18,950 --> 00:33:22,080
I was tired of being in front of a
computer screen all the day, all,

586
00:33:22,080 --> 00:33:25,800
all day long. Nature has always been at
the heart of what I do. And that's why,

587
00:33:26,060 --> 00:33:30,760
you know, I had said, when we had that
talk yesterday with Madison Square Park,

588
00:33:31,570 --> 00:33:33,640
um, it was just very serendipitous.

589
00:33:33,640 --> 00:33:38,050
I see this book about
flower farming, and I,

590
00:33:38,050 --> 00:33:41,410
and I just realized all of a
sudden in this moment, Hey, this,

591
00:33:41,410 --> 00:33:44,290
this takes everything. I've
always loved the nature.

592
00:33:44,290 --> 00:33:47,770
This flowers are art
in nature. Absolutely.

593
00:33:47,770 --> 00:33:47,850
I.

594
00:33:47,850 --> 00:33:51,690
Always loved in nature, I've always loved
art. This is the perfect combination.

595
00:33:51,710 --> 00:33:56,170
I'm not in front of a computer screen
all day. I love working with my hands.

596
00:33:56,230 --> 00:34:00,570
And that's really just what launched
that in the last three years.

597
00:34:00,640 --> 00:34:03,330
Mm-hmm. <affirmative>, I would
say with making bouquets,

598
00:34:03,400 --> 00:34:05,490
I definitely do have a style.

599
00:34:05,950 --> 00:34:09,330
And what's fun is that when people
see it at the farmer's market,

600
00:34:10,080 --> 00:34:13,090
they say, um, someone said,

601
00:34:13,120 --> 00:34:17,370
it's like a curated wild flower look. And,

602
00:34:17,370 --> 00:34:18,210
and I love that.

603
00:34:18,210 --> 00:34:19,090
It's a huge compliment.

604
00:34:19,410 --> 00:34:22,690
<Laugh>. Yeah. It, it made me
happy. And I realized that they,

605
00:34:23,160 --> 00:34:26,090
they describe a wild flower
look because they're,

606
00:34:26,090 --> 00:34:29,690
they're used to a very different
look usually from, you know,

607
00:34:29,690 --> 00:34:33,690
if you order from FTD or,
or go to most flower shops,

608
00:34:33,690 --> 00:34:37,450
there's a very standard look and
mine don't fit that standard. Look.

609
00:34:37,450 --> 00:34:41,530
Maybe there's a more in
your mind a stiffer look and
not so naturalistic. Right.

610
00:34:41,530 --> 00:34:41,930
Yes.

611
00:34:41,930 --> 00:34:44,730
It's very naturalized. Exactly.
Yeah. But they could tell,

612
00:34:44,730 --> 00:34:46,690
it's not just that I threw things in Aase.

613
00:34:46,690 --> 00:34:51,090
So the fact that they said it was
curated, I thought, Okay, I like that. I.

614
00:34:51,090 --> 00:34:52,570
Like that. Yeah. That
can be your new tagline.

615
00:34:52,850 --> 00:34:54,570
<Laugh>. Yes. Curated wild flower.

616
00:34:54,570 --> 00:34:59,210
But you had mentioned also like color
is always factoring into your graphic

617
00:34:59,210 --> 00:35:03,970
design and that you're obviously
thinking about that when you're

618
00:35:04,330 --> 00:35:07,930
choosing what to grow. Yes. And how,
how you can use it in design. So.

619
00:35:07,990 --> 00:35:10,890
Yes, that's true. And that's
part of what drew me to the arts.

620
00:35:10,890 --> 00:35:15,010
I've always loved color. Um, I
tend to like more subtle colors.

621
00:35:15,010 --> 00:35:18,370
So even though I love color, I'm
not typically a bold, loud person,

622
00:35:18,370 --> 00:35:20,970
but I love experimenting with those
colors. Mm-hmm. <affirmative>,

623
00:35:20,970 --> 00:35:23,050
if someone calls for
that in their bouquet,

624
00:35:23,200 --> 00:35:26,490
it's fun to always break out
of what your normal mold is.

625
00:35:26,680 --> 00:35:29,890
Sure. So, so never say never
about certain colors. Right.

626
00:35:29,890 --> 00:35:31,570
Exactly. Yeah. Right. I mean,

627
00:35:31,570 --> 00:35:35,930
I've had the most fun with some colors
that I would've never chosen myself.

628
00:35:35,930 --> 00:35:39,800
But when I'm choosing it for someone
else, then thinking through, Okay,

629
00:35:39,800 --> 00:35:43,800
I have this bright red
color, and how can I,

630
00:35:43,820 --> 00:35:48,240
how can I pull other colors into that
and have a bridge color that's going to

631
00:35:48,240 --> 00:35:52,000
blend those, what complements
this to make this pop more?

632
00:35:52,130 --> 00:35:56,800
So all of that that I've
learned in, in art design is,

633
00:35:56,800 --> 00:35:58,720
is really a real boon to that.

634
00:35:58,750 --> 00:36:02,560
Well, I, I can't help but, uh, look at
the flowers over your left shoulder.

635
00:36:02,560 --> 00:36:04,720
There. There are so beautiful. Thank you.

636
00:36:04,720 --> 00:36:08,880
And you've got dahlias and
sys. What else is in that base?

637
00:36:08,890 --> 00:36:10,880
There's a little Lizzy this in there.

638
00:36:10,880 --> 00:36:13,720
This is really the last
of everything on the farm.

639
00:36:13,930 --> 00:36:18,320
So this is quite a combination.
I've got some SC Bosa in there.

640
00:36:18,830 --> 00:36:23,320
Yeah. A lot of zia's. A little
Menard I think is still in there.

641
00:36:23,320 --> 00:36:25,760
Love and a puff is the little vine. Yes.

642
00:36:25,760 --> 00:36:28,680
You probably can't see that
that well in there, but it's.

643
00:36:28,800 --> 00:36:32,000
Charming. Yeah. I love it. Yeah. Thank
you. Um, well, I was wanting to ask you,

644
00:36:32,000 --> 00:36:36,160
when you're at the farmer's market, are
you the only a flower farmer or, um,

645
00:36:36,380 --> 00:36:39,680
are, you know, is that an advantage? I
know some people don't have that kind of,

646
00:36:39,930 --> 00:36:40,763
uh, luxury.

647
00:36:40,990 --> 00:36:41,720
Yeah, no,

648
00:36:41,720 --> 00:36:45,960
I am and I'm very grateful for that
because you never wanna get in a position

649
00:36:45,960 --> 00:36:49,440
where you're undercutting each
other. Pricewise. Yeah. You know,

650
00:36:49,440 --> 00:36:53,240
this other growers have said neither
one of you benefit from that kind of

651
00:36:53,240 --> 00:36:57,520
competition. So I am the only
one there. There are some, um,

652
00:36:57,520 --> 00:37:01,800
vegetable farms and some of them will
have just some loose zinnias cuz they've

653
00:37:01,800 --> 00:37:05,200
had those, or they'll have
maybe some hanging baskets,

654
00:37:05,200 --> 00:37:07,800
but that it's nothing like
what I'm producing. Yeah.

655
00:37:07,800 --> 00:37:08,130
Wow.

656
00:37:08,130 --> 00:37:12,640
So, yeah, I, I appreciate
that in a farmer's market
when they limit the vendors,

657
00:37:12,930 --> 00:37:15,760
um, so that you're not competing
directly against each other.

658
00:37:15,870 --> 00:37:20,640
Yeah. And even if somebody did come in,
I mean, I, I'm imagining you've got the,

659
00:37:20,640 --> 00:37:25,280
you're established now, you're, you've
got the, the following and so Right.

660
00:37:25,480 --> 00:37:27,520
Right. Which would be hard for them. So.

661
00:37:27,840 --> 00:37:30,280
<Laugh> Yeah. I mean, if it
was me and I was new going in,

662
00:37:30,280 --> 00:37:32,680
I would try to look at what, you know,

663
00:37:32,680 --> 00:37:36,240
Janet was growing and try to grow
something completely different just to

664
00:37:36,240 --> 00:37:37,600
differentiate myself. So.

665
00:37:37,600 --> 00:37:40,120
Yes, you would hope
yes. Yeah. Right. Yeah.

666
00:37:40,270 --> 00:37:43,400
Well, so we talked about
your new, uh, your,

667
00:37:43,400 --> 00:37:48,200
your search for land and
constantly evaluating for new, uh,

668
00:37:48,200 --> 00:37:52,000
varieties that you wanna grow. Do
you have any other projects in,

669
00:37:52,000 --> 00:37:55,640
in play that you're hoping to
implement next year? Or is,

670
00:37:55,650 --> 00:37:57,280
is your plate very full right now?

671
00:37:58,050 --> 00:38:02,280
My plate's very full, but I'm always
thinking of new ideas, so mm-hmm.

672
00:38:02,320 --> 00:38:05,600
<affirmative>, I mentioned how
much I love the DIY buckets.

673
00:38:05,870 --> 00:38:08,560
I think part of that, I
am an extrovert and I,

674
00:38:09,430 --> 00:38:13,360
I get so invested when these people
come to me. You know, they're saying,

675
00:38:13,630 --> 00:38:16,160
I'll ask, is this for a
birthday party? You know,

676
00:38:16,160 --> 00:38:19,400
it informs the choices that
you're making. Yeah. Yeah. So I'm,

677
00:38:19,400 --> 00:38:21,000
I'm not trying to pry, but it,

678
00:38:21,000 --> 00:38:24,840
it helps me make good decisions
for what their event is. And,

679
00:38:25,260 --> 00:38:29,960
and inevitably we get in this
exchange and I get so excited for what

680
00:38:29,960 --> 00:38:30,840
they're doing. Um.

681
00:38:30,910 --> 00:38:31,880
I love that. It's.

682
00:38:31,880 --> 00:38:35,000
It's just the extrovert in me. So
I'm like, really? You're having,

683
00:38:35,080 --> 00:38:37,080
having a party? Okay. We know.

684
00:38:37,480 --> 00:38:39,400
<Laugh>. Let me help, let
me give you some ideas.

685
00:38:39,680 --> 00:38:42,600
<Laugh>, I almost wanna be there.
That's just my personality.

686
00:38:43,270 --> 00:38:44,103
I love it.

687
00:38:44,510 --> 00:38:47,520
It's very fun to make these
connections. That's the,

688
00:38:47,520 --> 00:38:50,760
the connections in the flower
farming. I, I love that.

689
00:38:50,760 --> 00:38:53,520
And so I find that that's
what the farmer's market does.

690
00:38:53,680 --> 00:38:56,840
That's what the DIY buckets
do. I ask them, you know,

691
00:38:56,840 --> 00:38:58,040
if you think of it when you're done,

692
00:38:58,040 --> 00:39:01,720
would you send me pictures of
how the bouquets came out? Um,

693
00:39:01,860 --> 00:39:06,760
and so we still have exchanges even
when the, when the event's over. And,

694
00:39:06,810 --> 00:39:09,360
um, and so as I've done
more and more of these,

695
00:39:10,070 --> 00:39:14,560
what I've realized is that people
really, they wanna do their own events,

696
00:39:14,560 --> 00:39:17,760
but they maybe don't have the full
confidence in their abilities.

697
00:39:18,450 --> 00:39:23,250
So one idea I've had is something
that's kind of a hybrid, which again,

698
00:39:23,250 --> 00:39:27,570
isn't easy for me to do in the space that
I have right now, but thinking ahead,

699
00:39:27,570 --> 00:39:29,690
when we have land, more land,

700
00:39:29,690 --> 00:39:34,090
I would love to offer something
that is like a workshop.

701
00:39:34,240 --> 00:39:38,490
Mm-hmm. <affirmative> for
DIY people that, you know,

702
00:39:38,490 --> 00:39:41,450
they wanna do their own, but they want
a little guidance. And it's a little.

703
00:39:41,690 --> 00:39:42,430
Coaching.

704
00:39:42,430 --> 00:39:45,850
Yes, exactly. Like a little
DIY coaching, something simple.

705
00:39:45,920 --> 00:39:50,090
It's still gonna keep, I, I need to be
mindful that sometimes they're doing diy,

706
00:39:50,090 --> 00:39:52,090
not because they want to, but be so much,

707
00:39:52,090 --> 00:39:54,770
but because they have a
very restricted budget.

708
00:39:54,780 --> 00:39:58,970
So you have to be mindful of that. But
that's something I've often thought of.

709
00:39:58,970 --> 00:40:01,970
I can see a need there and I
would love to get involved in,

710
00:40:01,980 --> 00:40:03,530
in that kind of a teaching moment.

711
00:40:03,760 --> 00:40:06,210
I just say, that's the kind of
teaching you'll enjoy doing.

712
00:40:06,550 --> 00:40:09,890
Yes, exactly. Finally use
that teaching degree. Right.

713
00:40:09,890 --> 00:40:12,490
Right. I love it. Well,
this has been so much fun.

714
00:40:12,640 --> 00:40:15,890
I feel like getting to
know you has been, uh,

715
00:40:16,080 --> 00:40:19,210
a real reward for me to just see
how you've built your business.

716
00:40:19,210 --> 00:40:22,490
And I know it's gonna inspire
other, inspire others, uh,

717
00:40:22,490 --> 00:40:27,320
especially people who are pivoting
away from corporate careers or looking

718
00:40:27,320 --> 00:40:31,000
at their backyards and thinking about
what they can do. And I'm sure you're,

719
00:40:31,000 --> 00:40:35,900
you're realistic in when you talk
to people about how much work it

720
00:40:35,900 --> 00:40:38,380
is, but you're not
sitting behind a computer.

721
00:40:38,450 --> 00:40:43,340
You're out there treating your
mental health and caring for it

722
00:40:43,440 --> 00:40:47,220
and getting all those endorphins
from being out in nature and growing.

723
00:40:47,220 --> 00:40:51,180
So it's probably been a positive,
uh, lifestyle change for you too.

724
00:40:51,600 --> 00:40:53,140
Yes, it really has been.

725
00:40:53,250 --> 00:40:56,580
I was most concerned about my
husband because he helps so much,

726
00:40:56,580 --> 00:41:00,060
but he's got his day job, so he's in
front of a computer screen all day,

727
00:41:00,060 --> 00:41:02,860
and then I'm asking him to
help me in evenings, weekends.

728
00:41:03,200 --> 00:41:05,780
And I thought this might be
a little too much for him.

729
00:41:05,780 --> 00:41:09,180
His job is really demanding, but he
finds when he is out there helping,

730
00:41:09,230 --> 00:41:13,780
it doesn't feel like it's work is
work. It's hard work, It takes a lot,

731
00:41:14,320 --> 00:41:15,580
but there is, it's physical,

732
00:41:15,580 --> 00:41:18,340
something that's regenerative
about it at the same time.

733
00:41:18,470 --> 00:41:21,620
So I don't wanna minimize that. You know,
when you're out there it's like, Oh,

734
00:41:21,620 --> 00:41:25,780
this is wonderful. Sometimes, sometimes
I've been in tears in my yard. I,

735
00:41:25,780 --> 00:41:28,340
it's pouring. I'm trying to get some,

736
00:41:28,410 --> 00:41:31,900
some tulips pulled up by the bulb
and they're sticking in the ground.

737
00:41:31,900 --> 00:41:32,700
And I mean, you know,

738
00:41:32,700 --> 00:41:36,840
there's definitely moments of frustration
or something isn't working the way I

739
00:41:36,840 --> 00:41:38,680
need it to work or producing well,

740
00:41:39,660 --> 00:41:43,800
but there is still something about being
outside and being in nature and working

741
00:41:43,800 --> 00:41:47,480
with your hands that even when you're
working hard and you're sweating,

742
00:41:48,110 --> 00:41:50,440
I come inside and I feel like I,

743
00:41:51,350 --> 00:41:54,520
I feel it's fed me, it's fed my soul.

744
00:41:54,700 --> 00:41:57,040
Yes. That's rewarding.
Yes. I love it. Yes, it is.

745
00:41:57,040 --> 00:41:58,280
And you're feeding other people too.

746
00:41:58,740 --> 00:41:59,160
Yes.

747
00:41:59,160 --> 00:42:01,920
Well, I will come visit when
I come to Connecticut. Um.

748
00:42:02,310 --> 00:42:03,143
I would love that.

749
00:42:03,420 --> 00:42:03,840
Yes.

750
00:42:03,840 --> 00:42:07,920
And I'll have to ask my mom for the old
address so I can figure out where I was

751
00:42:07,920 --> 00:42:08,560
on trouble. I.

752
00:42:08,560 --> 00:42:10,600
Will take you on a tour. Yes. Okay.

753
00:42:10,600 --> 00:42:14,240
Great. Thank you so much. And
Janet, I do, uh, wanna hope,

754
00:42:14,240 --> 00:42:18,280
I'm hoping that when we post
this@slflowerspodcast.com,
I'll, in the show notes,

755
00:42:18,670 --> 00:42:23,400
I can show some of your, um,
curated wildflower arrangements. Uh,

756
00:42:23,400 --> 00:42:26,440
if you share some photos. I know you
just sent me a big, a big folder.

757
00:42:26,440 --> 00:42:30,280
I just haven't dug deep into look at them
yet. So thank you for that. Yeah. And,

758
00:42:30,330 --> 00:42:32,600
uh, we'll also share backyard blooms, uh,

759
00:42:32,720 --> 00:42:36,680
social places so people can find
you and follow along. Uh, and thank,

760
00:42:36,680 --> 00:42:38,480
thanks so much. This has really been fun.

761
00:42:38,480 --> 00:42:40,160
Thank you. It's been a privilege.

762
00:42:57,950 --> 00:42:59,720
Thanks so much for joining me today.

763
00:42:59,720 --> 00:43:04,120
You can visit slow flowers podcast.com
to watch the replay video of today's

764
00:43:04,120 --> 00:43:07,480
conversation. Look for episode 577.

765
00:43:07,990 --> 00:43:11,120
I'll also include links to
Backyard Blooms Social Places,

766
00:43:11,140 --> 00:43:13,000
and two other resources.

767
00:43:13,000 --> 00:43:17,920
The replay video of our Slow Flowers
presentation recorded on August 18th

768
00:43:17,920 --> 00:43:22,240
for the Madison Square Park Conservancy.
And a link to My Slow Flowers Podcast,

769
00:43:22,290 --> 00:43:26,880
episode 494, which features
Farmer Florist, Haley,

770
00:43:26,880 --> 00:43:30,760
Bill of Eddie Farm, and the
Connecticut Flower Collective.

771
00:43:31,500 --> 00:43:34,160
Our next sponsor, Thanks,
goes to Cal Flowers,

772
00:43:34,180 --> 00:43:37,080
the leading floral trade
association in California,

773
00:43:37,080 --> 00:43:41,280
providing valuable transportation
and other benefits to flower growers

774
00:43:41,700 --> 00:43:45,840
and the entire floral supply chain
in California and 48 other states.

775
00:43:46,100 --> 00:43:50,680
The association is a leader in bringing
fresh cut flowers to the US market and

776
00:43:50,680 --> 00:43:55,520
in promoting the benefits of flowers to
new generations of American consumers.

777
00:43:55,640 --> 00:43:59,200
Learn more@cgs.org.

778
00:43:59,900 --> 00:44:02,280
And thank you to Details. Flower Software,

779
00:44:02,280 --> 00:44:07,080
a platform specifically designed to
help Floris and designers do more and

780
00:44:07,080 --> 00:44:09,880
earn more with an elegant
and easy to use system.

781
00:44:09,880 --> 00:44:12,720
Details improves
profitability, productivity,

782
00:44:12,720 --> 00:44:16,960
and organization for floral
businesses of all shapes and sizes.

783
00:44:17,030 --> 00:44:21,160
Grow your bottom line through professional
proposals and confident pricing with

784
00:44:21,160 --> 00:44:22,680
details all in one platform.

785
00:44:23,100 --> 00:44:27,800
All friends of the Slow Flowers Podcast
will receive a seven day free trial of

786
00:44:27,800 --> 00:44:32,440
details, Flowers, software. You
can learn more@detailsflowers.com.

787
00:44:32,830 --> 00:44:34,680
Thanks so much for joining us today.

788
00:44:34,680 --> 00:44:37,920
The Slow Flowers Podcast is
a member supported endeavor,

789
00:44:38,880 --> 00:44:42,840
downloaded more than 900,000
times by listeners like you.

790
00:44:43,040 --> 00:44:45,720
Thank you for listening,
commenting and sharing.

791
00:44:45,730 --> 00:44:50,240
It means so much as our movement gains
more supporters and more passionate

792
00:44:50,240 --> 00:44:53,880
participants who believe in the importance
of our domestic cut flower industry.

793
00:44:54,180 --> 00:44:57,200
The momentum is contagious.
I know you feel it too.

794
00:44:57,410 --> 00:45:00,080
If you're new to our weekly show
or our long running podcast,

795
00:45:00,560 --> 00:45:05,520
check out all of our
resources@slflowersociety.com
and consider making

796
00:45:05,520 --> 00:45:10,200
a donation to sustain slow
flowers, ongoing advocacy,

797
00:45:10,200 --> 00:45:12,680
education, and outreach activities.

798
00:45:13,020 --> 00:45:16,920
You can find the donate
button@slflowerspodcast.com.

799
00:45:17,380 --> 00:45:21,920
I'm Deborah Printing host and producer
of the SL Flowers Show and the SL Flowers

800
00:45:21,920 --> 00:45:22,753
Podcast.

801
00:45:22,860 --> 00:45:26,960
The SL Flowers Podcast is engineered
and edited by Andrew Brennan.

802
00:45:27,620 --> 00:45:31,800
The content and opinions expressed here
are either mine alone or those of my

803
00:45:31,800 --> 00:45:35,920
guests alone, independent of any podcast,
sponsor, or other person, company,

804
00:45:35,970 --> 00:45:38,560
or organization. Next week,

805
00:45:38,560 --> 00:45:43,360
you're invited to join me in putting
more slow flowers on the table, one stem,

806
00:45:43,620 --> 00:45:46,160
one base at a time. I'll see you then.

