You're listening to the 2 guys talking podcast.
No. Everyone's interested in money. I'm not saying
everybody's greedy, but I am telling you that
when it comes to podcasting,
there's this dangling little care out front and
very often. It's got dollar signs. Well, you
know what?
You must monetize your podcast.
Or do you?
That's what we're gonna talk about inside this
episode of the podcast gauntlet where we throw
down.
Discuss, rise and shine in podcasting.
Greetings everybody I'm Mike Wi and 1 of
your hosts. And I'm Brian, the other 1
of your hosts.
Brian, today, we're talking about something that I
think I have heard from
with maybe a couple of rare exceptions every
single podcast I've ever talked to.
Especially the ones that are very excited about
seeing giant contracts flying out to celebrities.
Where if that person can do it, we'll
surely, I can, and boy, I can't wait
for my money because I'm gonna monetize my
podcast.
This is gonna be a great 1 I
hope everybody drops in.
Yeah. It's really kind of near and dear
to my heart, and it's really interesting to
me because as I look back over the
years having done this now for over a
decade.
I remember a time
when what we heard was you can't make
money from your podcast. Almost like it's not
allowed. Right? And it was, like, people that
made money were sellout outs Now it's like
the opposite. If you're not making money, why
are you even doing this? You're you're an
idiot. Right? I mean, I am. But like
talk about that. Right You've you you've purchased
all of this equipment. You take so much
time dedication to your program, but you're not
making any money with it crazy.
Yeah. And so it's like he can't win,
but I too remember the time where anytime
I would talk about the monetization of podcast.
And I I gotta be honest. I luck
out.
In that in 2007,
I got a giant sponsored to foster my
podcast network. I got Sprint to foster
my network.
And it really did help. But allowed me
to spend money and find ways to do
things and try and experiment and do new
things that I would have never thought of
because I would have had the money to
do it. And so there's definitive value, but
the concept of having a requirement
that you must now monetize your podcast.
We're gonna talk about today, but it's something
I I have a lot of passion in
both directions because
I think especially with people with very specific
skill sets
and
The ability to tell people about things they
either would have never known about or better
yet. People that already know a little bit
about something, but can listen to somebody else
and find out even more.
That's an instant potential sale inside of the
concept of monetizing,
not only your perspective, but the stuff that
you capture and put onto the Internet, but
just about every tool that you see now
on the Internet,
allows you to be able to do something
inside of what we've just talked about there.
And so you must do it. Right?
No.
1 of the other largest ideas that I've
only... It's probably been the last 5 years
of my 20 year extra games and podcasting.
That I've discovered is that a podcast can
actually be 1 of the best avenues
of promotion
and cycling
awareness of you and your product and or
your business
that has nothing to do with making money
except that it's kind of a
It's not a loss leader.
It's where you have to be out there
somehow.
And there are thousands of podcasts and Youtube
channels, and
presence of all kind right now that I
can think of that are doing exactly this
where you can ask them, okay. So like,
what are you making with your podcast? And
you say, well, what do you mean? What
am I making? We're making a presence that
helps people understand who we are, our attitudes
and some information about our company, or regular
augment to our company or specials that we
offer or whatever those things are. Those are
all inside of our podcast. I'm like, oh,
okay. That... That's very interesting
What that turned into, remember specifically was the
home improvement in encyclopedia podcast that I did.
That 1 was great because they'd never thought
about doing anything like a podcast.
And what theirs turned out to be, typically
they're get in to talk to people. It
usually lasted between
3 and 6 hours. And I'm like,
3 and 6 hours talking to people. Like,
yeah. For sure. For sure. I'm like, that's
a huge time investment, not only just for
you, but Also for the people that that
you're going to talk in in their homes,
you're talking. Yes. We're going to their homes
talk to them. And I'm like, okay. I've
got a proposition for you. But what if
you could have much of the conversation before
you ever got into their home? And they're
like, how the hell are we gonna do
that? Like, well, let me show you.
And so what we started was a series
of samples for them.
So that those
conversations that they're having were they're...
Tapping people's brains on the shoulder essentially and
trying to grab ideas or lines of thought
or reasons to use their company,
Those are all tucked into something you can
access on the Internet 20 473 65
instead of having to secure a piece of
it between 3 and 6 hour appointment.
And for the company, they thought that that
was, like, there's no way that that could
happen. Wait, absolutely can happen.
And for the companies,
that don't know that they should be doing
that yet, it absolutely can be done and
it's viable
because again, after the spend and the time
and the intention is to make whatever you're
gonna have out there,
it just lives on the Internet and continues
to work for you as you sleep.
That... That's how I sold it to them.
And
That... That's where the concept of being able
to monetize your stuff doesn't actually have to
have a prescribed dollar amount attached to it.
It can have an augment or a concept
behind it that's something other than and here's
3500 dollars for this podcast.
Right?
A Yeah. I love this discussion so much.
Because,
first off, I have no problem with people
making money from or through their podcast.
In fact,
I hope they do. I hope I do
because
it pays the bills, but I also
hate the idea that some people who started
to show
with a goal
are being told by people, well, is not
worth it if you're not making any money.
What if
the thing that you were hoping to get
out of your show was a legacy? We
had an episode where we recently talked about
leaving a legacy.
And let me tell you if what you
leave is a legacy, and that's the thing
you want from your show,
let that be the thing that you get
from your show. Build your show around that.
I think the real problem comes when we
start trying to serve 2 masters so to
speak. There's there's a. I'm a person of
faith. There's a scripture that talks about serving
2 masters and that you can't. You'll either
love 1 and hate the other. You'll serve
1 and despise the other. Well, that's what
ends up happening. And what I see too
often is people that start and they go
man. There is this community of people.
That needs this show for whatever reason. And
then a couple years in, they start thinking,
but also I could make some money and
eventually, they end up having to make a
choice between which 1 they want. And they
they go from being happy with what they're
doing if maybe a little bit overworked and
under resourced, which is possible
to feeling
divided about what they're doing and constantly like,
they're not really doing what they could do
to monetize their show, whatever that means for
them,
or they're not really doing what they could
do to serve this group of people because
they're having to make choices
to do 1 or the other, I think
the perfect answer is can you do both?
Absolutely. If you can get resources
and something from your show in terms of
satisfaction and enjoyment and a legacy
and all of those other things absolutely do
that. If it's marketing,
absolutely.
But know what that thing is, and and
don't feel like you have to change it
because somebody said, well, if you're not doing
this, it's not really worth it. It's not
really valuable. It doesn't really matter or...
You're just throwing money after bad. If you're
never gonna make money at this, you're just
throwing money at it. Man, I donate money
to places that will never give me anything
for the rest of my life, because I
believe in what they're doing. And if that's
what your podcast is for you, do it.
And don't let somebody don't even let me
tell you not to. Right? Do what you
need to do
I love all of that. Mostly the part
about do what you want to do inside
of the realm of podcasting. IIII
don't think it gets any more clearer than
that.
For whatever reason you're doing it. Do it.
Get out there and do it. Sure show.
1 of the things you and I've been
talking about since the inception not only this
program, but before you and even started this
program was
whenever... Yeah, You or, I have met somebody
that wants to get into podcasting. 1 of
the... I know 1 of the first things
I always tell people is I Wow, that's
a really great idea. Do it. You do
it. What when are you gonna start? Win
when's your first program? What's it gonna be
about? How can I help?
Those are all of my very first front
end questions because I want another friend in
podcasting.
More importantly, I wanna see if other people
grow with their program.
And start building that legacy. It's the last
5 or so years working inside of 1
of my programs called what cup dot com.
What I do there is I bring on
law enforcement officials and officers with varying skill
sets and experiences,
and we run through television feature films and
streaming media, we tell you what's real. A
bunch of bullshit. And what I've learned from
that is that they typically don't like to
come on and talk about themselves at all.
It's a until you start talking about the
concept of legacy.
Mh.
Because that instantly becomes a learning lesson that
even if it's not about being a cop
or being an official of insert name of
alphabet
organization that is doing something. If it's nothing
about that, what it instantly becomes is It's
about what they were thinking when they first
saw whatever it is we're talking about, and
then the stories that are solicit from that.
Instantly help people understand that they too or
just people just like them.
That has nothing to do with money. It
has everything to do with a legacy.
Because the storytelling,
all the stories that they convey the little
light bulb moments that appear inside of stories
like that, the l bulb moments that are
witnessed from people like me during those programs
that I know the audience is also having,
It's a chef's kiss dude. It's it's what
feels me inside of podcasting. The concept of
finding light bulb moments in storytelling.
Is why I podcast.
There's a definitive line of things that I
talk about typically it's entertainment based, but it's
entertain base mostly just because I've been doing
entertainment for as long as I have. Mh.
But whatever it is out there for you,
that's also out there. And so again, to
get back to the front end quest ham
what we're talking about, you must monetize your
podcast.
No. No. You absolutely do not. You don't.
And Can you monetize your podcast? Likely you
can. Do you need to kill yourself to
try and figure out how to monetize your
podcast?
Don't do that. Because what I have seen
on the other side of somebody saying, I
just wanna do this just to do this.
The other side of it is, they've tried
so hard to find a way to monetize
what they're doing,
not only is it not fun anymore. It's
become something that they loa to do.
Yeah. And that's where
podcasting and really content creation of any kind,
especially inside the Youtube realm right now.
Instantly can become a punchy pit where man,
this is cool and you're running 35 miles
an hour down a really cool looking path,
And then suddenly, there's a piece of bamboo
in your ass
because yet not having fun anymore.
You get to the point where oh my
god. It's time to capture.
What are we gonna do? What are we
gonna edit it? I don't know. Hey. What
are we gonna have on? I don't know.
Did you call somebody? No. I didn't did
you? Right. All of the things become a
content as opposed to something that you really
had fun doing to begin with.
Don't let
monetization
become this crushing
source of stress inside of your podcast adventure,
Let it be something that can help to
inspire you that very often
especially if you find the right avenues for
monetization can instantly take the load off, can
allow you to experiment far more than you
ever wanted to, very often it can also
allow you to advertise in places that you
just frankly couldn't previously because you didn't have
any extra money. Mh. But then it also
gives you some freedom.
Think about it. If you had an extra
2500 dollars over the course of the next
6 months to do something extra because you're
con x amount of episodes and you've found
a sponsor. For it because your podcast is
monetized.
What would you do with it? Mh.
Would you go... I don't know maybe hire
a talented
yet,
semi without hair editors that can help you
with podcast podcasts. Wait a minute. Oh, wow.
Never mind.
The bottom line, that that's actually another program
that will add to our never ending list
of podcast content. Yeah. Again the concept of
monetization. It's something that everybody's got, I'll passionate
about, whether you're on either of the sides
at Brian or, and I have talked about
or somewhere in the middle where frankly all
of us usually end up anyway.
That's where you wanna hear from you about
monetization. Be before you go to our website
over at podcast gauntlet dot com.
Click and fill out the web form and
let us know what you think. About monetization,
Brian, anything last thing?
Yes. I would just like to remind people
that
within the context of making money through advertising
or something like that, the
appetite for free media
will never be sat.
Within never feel like you can actually get
caught up and don't allow the appetite of
people who are not actually investing in what
you're trying to do,
dictate how you do it. It's okay to
receive from people,
but you're the 1 creating it. You have
to be the 1 that protects
yourself and your creation. Don't let
expectations from people who are just
taking, receiving,
not offering anything back, don't allow that to
dictate how you do it, and whether or
not you're able to continue.
Man, that's incredibly well said. There's there's a
little tag along. That goes with that.
The concept
of
monetizing your program,
but then having to modify content to sat
whomever or whatever
Yes. Is your sponsor.
Brian, I gotta tell you another thing it's
gotta go on the list somewhere
because
not only is that real? There are some
of the largest podcast
in
history
that have been...
Woe fully impacted
by doing exactly what we're talking about there.
Not only does it up end the talent,
the podcast
it up ends the audience.
Mh. And so
monetization can become a very, very
double edged sword.
That you really must take caution in jumping
into and understanding
what you're willing to do.
Inside of Youtube, I think is probably where
I've experienced that with another client.
Mh. Where because of the content that they're
making,
they're willing to do reviews of what they
are taking in as product, but they're very
clear about the caveat of now look.
I'm willing to take in your product and
even willing to take you on as a
sponsor, but understand,
I'm going to be conveying
my
opinion
about
your product and or service inside of this
program,
whichever way it leans. That's something you've gotta
be clear on the front end, especially if
there's that sponsorship, concept that we're talking about.
Inside of your program that can instantly impact
not only you, not only your opinions, not
only your previous content, but the largest 1
your audience.
There are there are so many very quickly
appearing por
pins that can appear.
With something like the concept of monetization inside
of a podcast. So always,
do some roundabout thinking, find a friend and
ask
if I do this, what do you think
about that?
Surround yourself with just a couple of people
that you trust their opinions on.
Ask the questions and then find out whether
or not
monetization is right for you and your podcast.
Again, we've talked about so much inside this
episode, and I urge all of you to,
first of all, click the like button if
you're watching us inside of the video presentation.
Over here on the subscribe button, make sure
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Over at podcast gauntlet dot com, fill in
the quick web form and tell us what
you think.
Until next time, it's always time The throw,
discuss rise shine here on the podcast gauntlet.
I'm Mike Wi in 1 of your hosts.
I'm Brian It's. I'm about... Take some me
time, and I'm the other 1 of your
hosts.
Thanks for listening, and we'll see you next
time.