1 00:00:01,719 --> 00:00:04,139 You're listening to the 2 guys talking podcast. 2 00:00:15,866 --> 00:00:19,399 No. Everyone's interested in money. I'm not saying 3 00:00:19,458 --> 00:00:21,933 everybody's greedy, but I am telling you that 4 00:00:21,933 --> 00:00:23,290 when it comes to podcasting, 5 00:00:23,784 --> 00:00:26,575 there's this dangling little care out front and 6 00:00:26,575 --> 00:00:29,606 very often. It's got dollar signs. Well, you 7 00:00:29,606 --> 00:00:30,005 know what? 8 00:00:30,723 --> 00:00:33,137 You must monetize your podcast. 9 00:00:34,480 --> 00:00:35,273 Or do you? 10 00:00:36,224 --> 00:00:38,547 That's what we're gonna talk about inside this 11 00:00:38,601 --> 00:00:40,504 episode of the podcast gauntlet where we throw 12 00:00:40,504 --> 00:00:40,662 down. 13 00:00:41,394 --> 00:00:43,791 Discuss, rise and shine in podcasting. 14 00:00:44,351 --> 00:00:46,029 Greetings everybody I'm Mike Wi and 1 of 15 00:00:46,029 --> 00:00:48,986 your hosts. And I'm Brian, the other 1 16 00:00:48,986 --> 00:00:49,625 of your hosts. 17 00:00:50,358 --> 00:00:52,423 Brian, today, we're talking about something that I 18 00:00:52,423 --> 00:00:54,114 think I have heard from 19 00:00:54,884 --> 00:00:57,425 with maybe a couple of rare exceptions every 20 00:00:57,425 --> 00:00:59,172 single podcast I've ever talked to. 21 00:01:00,062 --> 00:01:01,813 Especially the ones that are very excited about 22 00:01:01,813 --> 00:01:05,555 seeing giant contracts flying out to celebrities. 23 00:01:06,033 --> 00:01:07,760 Where if that person can do it, we'll 24 00:01:07,879 --> 00:01:09,550 surely, I can, and boy, I can't wait 25 00:01:09,550 --> 00:01:12,017 for my money because I'm gonna monetize my 26 00:01:12,017 --> 00:01:12,494 podcast. 27 00:01:12,972 --> 00:01:14,006 This is gonna be a great 1 I 28 00:01:14,006 --> 00:01:14,961 hope everybody drops in. 29 00:01:15,612 --> 00:01:17,358 Yeah. It's really kind of near and dear 30 00:01:17,358 --> 00:01:19,184 to my heart, and it's really interesting to 31 00:01:19,184 --> 00:01:21,327 me because as I look back over the 32 00:01:21,327 --> 00:01:23,470 years having done this now for over a 33 00:01:23,470 --> 00:01:23,787 decade. 34 00:01:24,359 --> 00:01:25,738 I remember a time 35 00:01:26,197 --> 00:01:28,515 when what we heard was you can't make 36 00:01:28,515 --> 00:01:30,833 money from your podcast. Almost like it's not 37 00:01:30,833 --> 00:01:32,751 allowed. Right? And it was, like, people that 38 00:01:32,751 --> 00:01:34,996 made money were sellout outs Now it's like 39 00:01:34,996 --> 00:01:36,740 the opposite. If you're not making money, why 40 00:01:36,740 --> 00:01:38,564 are you even doing this? You're you're an 41 00:01:38,564 --> 00:01:41,021 idiot. Right? I mean, I am. But like 42 00:01:41,021 --> 00:01:43,585 talk about that. Right You've you you've purchased 43 00:01:43,585 --> 00:01:45,420 all of this equipment. You take so much 44 00:01:45,420 --> 00:01:47,255 time dedication to your program, but you're not 45 00:01:47,255 --> 00:01:49,090 making any money with it crazy. 46 00:01:49,584 --> 00:01:51,180 Yeah. And so it's like he can't win, 47 00:01:51,340 --> 00:01:53,814 but I too remember the time where anytime 48 00:01:53,894 --> 00:01:55,650 I would talk about the monetization of podcast. 49 00:01:55,809 --> 00:01:57,246 And I I gotta be honest. I luck 50 00:01:57,246 --> 00:01:57,485 out. 51 00:01:58,139 --> 00:01:59,737 In that in 2007, 52 00:01:59,977 --> 00:02:02,854 I got a giant sponsored to foster my 53 00:02:02,854 --> 00:02:05,432 podcast network. I got Sprint to foster 54 00:02:05,891 --> 00:02:06,530 my network. 55 00:02:07,423 --> 00:02:09,019 And it really did help. But allowed me 56 00:02:09,019 --> 00:02:11,252 to spend money and find ways to do 57 00:02:11,252 --> 00:02:13,804 things and try and experiment and do new 58 00:02:13,804 --> 00:02:15,160 things that I would have never thought of 59 00:02:15,160 --> 00:02:16,277 because I would have had the money to 60 00:02:16,277 --> 00:02:18,919 do it. And so there's definitive value, but 61 00:02:18,919 --> 00:02:21,170 the concept of having a requirement 62 00:02:21,625 --> 00:02:23,614 that you must now monetize your podcast. 63 00:02:24,012 --> 00:02:25,444 We're gonna talk about today, but it's something 64 00:02:25,524 --> 00:02:26,972 I I have a lot of passion in 65 00:02:26,972 --> 00:02:28,347 both directions because 66 00:02:28,802 --> 00:02:32,168 I think especially with people with very specific 67 00:02:32,305 --> 00:02:33,044 skill sets 68 00:02:33,499 --> 00:02:33,999 and 69 00:02:34,549 --> 00:02:36,860 The ability to tell people about things they 70 00:02:36,860 --> 00:02:39,411 either would have never known about or better 71 00:02:39,411 --> 00:02:41,642 yet. People that already know a little bit 72 00:02:41,642 --> 00:02:43,887 about something, but can listen to somebody else 73 00:02:43,887 --> 00:02:45,161 and find out even more. 74 00:02:46,594 --> 00:02:49,142 That's an instant potential sale inside of the 75 00:02:49,142 --> 00:02:50,119 concept of monetizing, 76 00:02:50,828 --> 00:02:52,658 not only your perspective, but the stuff that 77 00:02:52,658 --> 00:02:54,726 you capture and put onto the Internet, but 78 00:02:54,726 --> 00:02:56,476 just about every tool that you see now 79 00:02:56,476 --> 00:02:57,112 on the Internet, 80 00:02:58,002 --> 00:03:00,412 allows you to be able to do something 81 00:03:00,548 --> 00:03:02,457 inside of what we've just talked about there. 82 00:03:02,775 --> 00:03:04,207 And so you must do it. Right? 83 00:03:05,337 --> 00:03:05,577 No. 84 00:03:07,172 --> 00:03:09,964 1 of the other largest ideas that I've 85 00:03:09,964 --> 00:03:12,277 only... It's probably been the last 5 years 86 00:03:12,277 --> 00:03:14,510 of my 20 year extra games and podcasting. 87 00:03:15,004 --> 00:03:17,724 That I've discovered is that a podcast can 88 00:03:17,724 --> 00:03:19,985 actually be 1 of the best avenues 89 00:03:20,605 --> 00:03:21,824 of promotion 90 00:03:22,218 --> 00:03:23,116 and cycling 91 00:03:23,491 --> 00:03:25,957 awareness of you and your product and or 92 00:03:25,957 --> 00:03:26,696 your business 93 00:03:27,071 --> 00:03:29,241 that has nothing to do with making money 94 00:03:29,378 --> 00:03:30,753 except that it's kind of a 95 00:03:31,064 --> 00:03:32,180 It's not a loss leader. 96 00:03:32,738 --> 00:03:34,093 It's where you have to be out there 97 00:03:34,093 --> 00:03:34,492 somehow. 98 00:03:35,209 --> 00:03:38,398 And there are thousands of podcasts and Youtube 99 00:03:38,398 --> 00:03:39,297 channels, and 100 00:03:39,688 --> 00:03:41,362 presence of all kind right now that I 101 00:03:41,362 --> 00:03:43,355 can think of that are doing exactly this 102 00:03:43,355 --> 00:03:45,427 where you can ask them, okay. So like, 103 00:03:45,586 --> 00:03:47,911 what are you making with your podcast? And 104 00:03:47,911 --> 00:03:49,102 you say, well, what do you mean? What 105 00:03:49,102 --> 00:03:51,961 am I making? We're making a presence that 106 00:03:51,961 --> 00:03:54,820 helps people understand who we are, our attitudes 107 00:03:54,820 --> 00:03:58,036 and some information about our company, or regular 108 00:03:58,253 --> 00:04:00,324 augment to our company or specials that we 109 00:04:00,324 --> 00:04:02,156 offer or whatever those things are. Those are 110 00:04:02,156 --> 00:04:03,350 all inside of our podcast. I'm like, oh, 111 00:04:03,589 --> 00:04:05,443 okay. That... That's very interesting 112 00:04:06,074 --> 00:04:08,709 What that turned into, remember specifically was the 113 00:04:08,709 --> 00:04:10,625 home improvement in encyclopedia podcast that I did. 114 00:04:11,263 --> 00:04:13,499 That 1 was great because they'd never thought 115 00:04:13,499 --> 00:04:15,276 about doing anything like a podcast. 116 00:04:16,149 --> 00:04:18,149 And what theirs turned out to be, typically 117 00:04:18,149 --> 00:04:21,029 they're get in to talk to people. It 118 00:04:21,029 --> 00:04:22,810 usually lasted between 119 00:04:23,189 --> 00:04:25,029 3 and 6 hours. And I'm like, 120 00:04:25,763 --> 00:04:28,150 3 and 6 hours talking to people. Like, 121 00:04:28,309 --> 00:04:30,060 yeah. For sure. For sure. I'm like, that's 122 00:04:30,060 --> 00:04:32,528 a huge time investment, not only just for 123 00:04:32,528 --> 00:04:34,696 you, but Also for the people that that 124 00:04:34,696 --> 00:04:36,213 you're going to talk in in their homes, 125 00:04:36,452 --> 00:04:38,049 you're talking. Yes. We're going to their homes 126 00:04:38,049 --> 00:04:40,763 talk to them. And I'm like, okay. I've 127 00:04:40,763 --> 00:04:42,929 got a proposition for you. But what if 128 00:04:42,929 --> 00:04:45,548 you could have much of the conversation before 129 00:04:45,548 --> 00:04:47,452 you ever got into their home? And they're 130 00:04:47,452 --> 00:04:48,722 like, how the hell are we gonna do 131 00:04:48,722 --> 00:04:50,151 that? Like, well, let me show you. 132 00:04:51,039 --> 00:04:52,794 And so what we started was a series 133 00:04:52,794 --> 00:04:54,629 of samples for them. 134 00:04:55,267 --> 00:04:56,246 So that those 135 00:04:56,624 --> 00:04:57,741 conversations that they're having were they're... 136 00:04:58,394 --> 00:05:00,787 Tapping people's brains on the shoulder essentially and 137 00:05:00,787 --> 00:05:03,021 trying to grab ideas or lines of thought 138 00:05:03,021 --> 00:05:05,175 or reasons to use their company, 139 00:05:05,829 --> 00:05:08,062 Those are all tucked into something you can 140 00:05:08,062 --> 00:05:10,795 access on the Internet 20 473 65 141 00:05:11,492 --> 00:05:13,167 instead of having to secure a piece of 142 00:05:13,167 --> 00:05:15,320 it between 3 and 6 hour appointment. 143 00:05:16,131 --> 00:05:18,118 And for the company, they thought that that 144 00:05:18,118 --> 00:05:19,549 was, like, there's no way that that could 145 00:05:19,549 --> 00:05:21,377 happen. Wait, absolutely can happen. 146 00:05:22,252 --> 00:05:23,206 And for the companies, 147 00:05:23,619 --> 00:05:25,294 that don't know that they should be doing 148 00:05:25,294 --> 00:05:27,368 that yet, it absolutely can be done and 149 00:05:27,368 --> 00:05:28,107 it's viable 150 00:05:28,644 --> 00:05:30,558 because again, after the spend and the time 151 00:05:30,558 --> 00:05:32,313 and the intention is to make whatever you're 152 00:05:32,313 --> 00:05:33,190 gonna have out there, 153 00:05:34,084 --> 00:05:35,925 it just lives on the Internet and continues 154 00:05:35,925 --> 00:05:37,444 to work for you as you sleep. 155 00:05:38,165 --> 00:05:39,524 That... That's how I sold it to them. 156 00:05:39,764 --> 00:05:40,264 And 157 00:05:40,738 --> 00:05:42,249 That... That's where the concept of being able 158 00:05:42,249 --> 00:05:44,316 to monetize your stuff doesn't actually have to 159 00:05:44,316 --> 00:05:46,622 have a prescribed dollar amount attached to it. 160 00:05:47,099 --> 00:05:49,338 It can have an augment or a concept 161 00:05:49,338 --> 00:05:52,056 behind it that's something other than and here's 162 00:05:52,111 --> 00:05:54,092 3500 dollars for this podcast. 163 00:05:54,646 --> 00:05:54,884 Right? 164 00:05:55,756 --> 00:05:58,561 A Yeah. I love this discussion so much. 165 00:05:59,359 --> 00:05:59,598 Because, 166 00:06:00,635 --> 00:06:03,188 first off, I have no problem with people 167 00:06:03,188 --> 00:06:05,660 making money from or through their podcast. 168 00:06:06,074 --> 00:06:06,555 In fact, 169 00:06:07,194 --> 00:06:09,694 I hope they do. I hope I do 170 00:06:09,995 --> 00:06:10,495 because 171 00:06:11,035 --> 00:06:13,295 it pays the bills, but I also 172 00:06:13,689 --> 00:06:15,930 hate the idea that some people who started 173 00:06:15,930 --> 00:06:16,669 to show 174 00:06:16,970 --> 00:06:18,189 with a goal 175 00:06:18,810 --> 00:06:20,889 are being told by people, well, is not 176 00:06:20,889 --> 00:06:22,490 worth it if you're not making any money. 177 00:06:23,063 --> 00:06:23,881 What if 178 00:06:24,335 --> 00:06:25,767 the thing that you were hoping to get 179 00:06:25,767 --> 00:06:27,835 out of your show was a legacy? We 180 00:06:27,835 --> 00:06:30,062 had an episode where we recently talked about 181 00:06:30,062 --> 00:06:31,017 leaving a legacy. 182 00:06:31,509 --> 00:06:33,256 And let me tell you if what you 183 00:06:33,256 --> 00:06:35,162 leave is a legacy, and that's the thing 184 00:06:35,162 --> 00:06:36,115 you want from your show, 185 00:06:36,830 --> 00:06:38,736 let that be the thing that you get 186 00:06:38,736 --> 00:06:40,977 from your show. Build your show around that. 187 00:06:41,375 --> 00:06:43,363 I think the real problem comes when we 188 00:06:43,363 --> 00:06:46,147 start trying to serve 2 masters so to 189 00:06:46,147 --> 00:06:48,868 speak. There's there's a. I'm a person of 190 00:06:48,868 --> 00:06:50,937 faith. There's a scripture that talks about serving 191 00:06:50,937 --> 00:06:53,005 2 masters and that you can't. You'll either 192 00:06:53,005 --> 00:06:54,358 love 1 and hate the other. You'll serve 193 00:06:54,358 --> 00:06:56,601 1 and despise the other. Well, that's what 194 00:06:56,601 --> 00:06:58,272 ends up happening. And what I see too 195 00:06:58,272 --> 00:07:00,419 often is people that start and they go 196 00:07:00,419 --> 00:07:02,726 man. There is this community of people. 197 00:07:03,298 --> 00:07:06,082 That needs this show for whatever reason. And 198 00:07:06,082 --> 00:07:07,752 then a couple years in, they start thinking, 199 00:07:08,230 --> 00:07:10,553 but also I could make some money and 200 00:07:10,553 --> 00:07:12,308 eventually, they end up having to make a 201 00:07:12,308 --> 00:07:14,780 choice between which 1 they want. And they 202 00:07:14,780 --> 00:07:17,014 they go from being happy with what they're 203 00:07:17,014 --> 00:07:18,768 doing if maybe a little bit overworked and 204 00:07:18,768 --> 00:07:20,019 under resourced, which is possible 205 00:07:20,776 --> 00:07:21,912 to feeling 206 00:07:22,527 --> 00:07:24,914 divided about what they're doing and constantly like, 207 00:07:25,312 --> 00:07:27,143 they're not really doing what they could do 208 00:07:27,143 --> 00:07:29,292 to monetize their show, whatever that means for 209 00:07:29,292 --> 00:07:29,531 them, 210 00:07:30,103 --> 00:07:32,012 or they're not really doing what they could 211 00:07:32,012 --> 00:07:33,842 do to serve this group of people because 212 00:07:33,842 --> 00:07:35,694 they're having to make choices 213 00:07:36,546 --> 00:07:39,189 to do 1 or the other, I think 214 00:07:39,189 --> 00:07:40,867 the perfect answer is can you do both? 215 00:07:41,187 --> 00:07:43,125 Absolutely. If you can get resources 216 00:07:43,585 --> 00:07:45,583 and something from your show in terms of 217 00:07:45,583 --> 00:07:48,240 satisfaction and enjoyment and a legacy 218 00:07:48,714 --> 00:07:50,626 and all of those other things absolutely do 219 00:07:50,626 --> 00:07:51,662 that. If it's marketing, 220 00:07:52,379 --> 00:07:52,879 absolutely. 221 00:07:53,573 --> 00:07:56,057 But know what that thing is, and and 222 00:07:56,057 --> 00:07:57,807 don't feel like you have to change it 223 00:07:57,807 --> 00:07:59,715 because somebody said, well, if you're not doing 224 00:07:59,715 --> 00:08:01,305 this, it's not really worth it. It's not 225 00:08:01,305 --> 00:08:03,293 really valuable. It doesn't really matter or... 226 00:08:04,105 --> 00:08:06,264 You're just throwing money after bad. If you're 227 00:08:06,264 --> 00:08:07,944 never gonna make money at this, you're just 228 00:08:07,944 --> 00:08:10,105 throwing money at it. Man, I donate money 229 00:08:10,105 --> 00:08:12,425 to places that will never give me anything 230 00:08:12,425 --> 00:08:13,876 for the rest of my life, because I 231 00:08:13,876 --> 00:08:15,466 believe in what they're doing. And if that's 232 00:08:15,466 --> 00:08:17,454 what your podcast is for you, do it. 233 00:08:17,931 --> 00:08:20,157 And don't let somebody don't even let me 234 00:08:20,157 --> 00:08:21,907 tell you not to. Right? Do what you 235 00:08:21,907 --> 00:08:22,725 need to do 236 00:08:23,353 --> 00:08:25,579 I love all of that. Mostly the part 237 00:08:25,579 --> 00:08:28,204 about do what you want to do inside 238 00:08:28,204 --> 00:08:31,146 of the realm of podcasting. IIII 239 00:08:31,146 --> 00:08:32,498 don't think it gets any more clearer than 240 00:08:32,498 --> 00:08:32,657 that. 241 00:08:33,546 --> 00:08:36,088 For whatever reason you're doing it. Do it. 242 00:08:37,200 --> 00:08:38,947 Get out there and do it. Sure show. 243 00:08:39,106 --> 00:08:40,139 1 of the things you and I've been 244 00:08:40,139 --> 00:08:41,887 talking about since the inception not only this 245 00:08:41,887 --> 00:08:43,572 program, but before you and even started this 246 00:08:43,572 --> 00:08:44,551 program was 247 00:08:44,928 --> 00:08:47,240 whenever... Yeah, You or, I have met somebody 248 00:08:47,240 --> 00:08:49,153 that wants to get into podcasting. 1 of 249 00:08:49,153 --> 00:08:50,349 the... I know 1 of the first things 250 00:08:50,429 --> 00:08:52,199 I always tell people is I Wow, that's 251 00:08:52,199 --> 00:08:54,356 a really great idea. Do it. You do 252 00:08:54,356 --> 00:08:55,874 it. What when are you gonna start? Win 253 00:08:55,874 --> 00:08:57,472 when's your first program? What's it gonna be 254 00:08:57,472 --> 00:08:58,590 about? How can I help? 255 00:08:59,324 --> 00:09:01,322 Those are all of my very first front 256 00:09:01,322 --> 00:09:03,559 end questions because I want another friend in 257 00:09:03,559 --> 00:09:03,879 podcasting. 258 00:09:04,439 --> 00:09:06,676 More importantly, I wanna see if other people 259 00:09:06,676 --> 00:09:07,795 grow with their program. 260 00:09:08,448 --> 00:09:11,393 And start building that legacy. It's the last 261 00:09:11,393 --> 00:09:13,701 5 or so years working inside of 1 262 00:09:13,701 --> 00:09:15,531 of my programs called what cup dot com. 263 00:09:16,104 --> 00:09:17,377 What I do there is I bring on 264 00:09:17,377 --> 00:09:19,923 law enforcement officials and officers with varying skill 265 00:09:19,923 --> 00:09:20,878 sets and experiences, 266 00:09:21,356 --> 00:09:23,903 and we run through television feature films and 267 00:09:23,903 --> 00:09:25,589 streaming media, we tell you what's real. A 268 00:09:25,589 --> 00:09:28,389 bunch of bullshit. And what I've learned from 269 00:09:28,389 --> 00:09:30,389 that is that they typically don't like to 270 00:09:30,389 --> 00:09:31,990 come on and talk about themselves at all. 271 00:09:32,470 --> 00:09:34,558 It's a until you start talking about the 272 00:09:34,558 --> 00:09:35,594 concept of legacy. 273 00:09:35,993 --> 00:09:36,392 Mh. 274 00:09:37,348 --> 00:09:40,218 Because that instantly becomes a learning lesson that 275 00:09:40,218 --> 00:09:42,625 even if it's not about being a cop 276 00:09:42,625 --> 00:09:45,336 or being an official of insert name of 277 00:09:45,336 --> 00:09:45,836 alphabet 278 00:09:46,213 --> 00:09:48,446 organization that is doing something. If it's nothing 279 00:09:48,446 --> 00:09:50,932 about that, what it instantly becomes is It's 280 00:09:50,932 --> 00:09:53,000 about what they were thinking when they first 281 00:09:53,000 --> 00:09:55,147 saw whatever it is we're talking about, and 282 00:09:55,147 --> 00:09:57,057 then the stories that are solicit from that. 283 00:09:57,707 --> 00:09:59,851 Instantly help people understand that they too or 284 00:09:59,851 --> 00:10:01,122 just people just like them. 285 00:10:01,916 --> 00:10:04,695 That has nothing to do with money. It 286 00:10:04,695 --> 00:10:07,752 has everything to do with a legacy. 287 00:10:08,604 --> 00:10:09,661 Because the storytelling, 288 00:10:10,115 --> 00:10:12,263 all the stories that they convey the little 289 00:10:12,263 --> 00:10:14,728 light bulb moments that appear inside of stories 290 00:10:14,728 --> 00:10:16,971 like that, the l bulb moments that are 291 00:10:16,971 --> 00:10:20,336 witnessed from people like me during those programs 292 00:10:20,791 --> 00:10:22,541 that I know the audience is also having, 293 00:10:23,674 --> 00:10:25,911 It's a chef's kiss dude. It's it's what 294 00:10:25,911 --> 00:10:28,388 feels me inside of podcasting. The concept of 295 00:10:28,388 --> 00:10:30,726 finding light bulb moments in storytelling. 296 00:10:31,358 --> 00:10:32,469 Is why I podcast. 297 00:10:33,342 --> 00:10:35,564 There's a definitive line of things that I 298 00:10:35,564 --> 00:10:38,660 talk about typically it's entertainment based, but it's 299 00:10:38,660 --> 00:10:40,980 entertain base mostly just because I've been doing 300 00:10:40,980 --> 00:10:42,809 entertainment for as long as I have. Mh. 301 00:10:42,968 --> 00:10:44,638 But whatever it is out there for you, 302 00:10:45,194 --> 00:10:47,262 that's also out there. And so again, to 303 00:10:47,262 --> 00:10:48,429 get back to the front end quest ham 304 00:10:48,549 --> 00:10:51,099 what we're talking about, you must monetize your 305 00:10:51,099 --> 00:10:51,577 podcast. 306 00:10:52,373 --> 00:10:55,401 No. No. You absolutely do not. You don't. 307 00:10:55,640 --> 00:10:58,828 And Can you monetize your podcast? Likely you 308 00:10:58,828 --> 00:11:00,889 can. Do you need to kill yourself to 309 00:11:00,889 --> 00:11:02,793 try and figure out how to monetize your 310 00:11:02,793 --> 00:11:03,189 podcast? 311 00:11:03,919 --> 00:11:06,149 Don't do that. Because what I have seen 312 00:11:06,149 --> 00:11:07,663 on the other side of somebody saying, I 313 00:11:07,663 --> 00:11:09,177 just wanna do this just to do this. 314 00:11:09,735 --> 00:11:11,903 The other side of it is, they've tried 315 00:11:11,903 --> 00:11:13,999 so hard to find a way to monetize 316 00:11:14,058 --> 00:11:14,696 what they're doing, 317 00:11:15,255 --> 00:11:17,490 not only is it not fun anymore. It's 318 00:11:17,490 --> 00:11:19,325 become something that they loa to do. 319 00:11:19,979 --> 00:11:21,915 Yeah. And that's where 320 00:11:22,772 --> 00:11:25,085 podcasting and really content creation of any kind, 321 00:11:25,484 --> 00:11:26,921 especially inside the Youtube realm right now. 322 00:11:27,731 --> 00:11:30,665 Instantly can become a punchy pit where man, 323 00:11:30,823 --> 00:11:32,726 this is cool and you're running 35 miles 324 00:11:32,726 --> 00:11:34,787 an hour down a really cool looking path, 325 00:11:35,199 --> 00:11:37,031 And then suddenly, there's a piece of bamboo 326 00:11:37,031 --> 00:11:37,929 in your ass 327 00:11:38,385 --> 00:11:40,695 because yet not having fun anymore. 328 00:11:41,571 --> 00:11:43,005 You get to the point where oh my 329 00:11:43,005 --> 00:11:44,254 god. It's time to capture. 330 00:11:44,691 --> 00:11:45,642 What are we gonna do? What are we 331 00:11:45,642 --> 00:11:47,148 gonna edit it? I don't know. Hey. What 332 00:11:47,148 --> 00:11:48,179 are we gonna have on? I don't know. 333 00:11:48,337 --> 00:11:49,844 Did you call somebody? No. I didn't did 334 00:11:49,844 --> 00:11:51,905 you? Right. All of the things become a 335 00:11:51,905 --> 00:11:53,759 content as opposed to something that you really 336 00:11:53,759 --> 00:11:55,279 had fun doing to begin with. 337 00:11:56,000 --> 00:11:56,899 Don't let 338 00:11:57,679 --> 00:11:58,179 monetization 339 00:11:58,720 --> 00:11:59,940 become this crushing 340 00:12:00,810 --> 00:12:03,664 source of stress inside of your podcast adventure, 341 00:12:04,219 --> 00:12:06,067 Let it be something that can help to 342 00:12:06,121 --> 00:12:07,890 inspire you that very often 343 00:12:08,278 --> 00:12:10,134 especially if you find the right avenues for 344 00:12:10,272 --> 00:12:13,141 monetization can instantly take the load off, can 345 00:12:13,141 --> 00:12:15,453 allow you to experiment far more than you 346 00:12:15,453 --> 00:12:17,779 ever wanted to, very often it can also 347 00:12:17,779 --> 00:12:19,690 allow you to advertise in places that you 348 00:12:19,690 --> 00:12:21,920 just frankly couldn't previously because you didn't have 349 00:12:21,920 --> 00:12:23,990 any extra money. Mh. But then it also 350 00:12:23,990 --> 00:12:24,946 gives you some freedom. 351 00:12:25,756 --> 00:12:27,584 Think about it. If you had an extra 352 00:12:27,584 --> 00:12:29,333 2500 dollars over the course of the next 353 00:12:29,333 --> 00:12:31,956 6 months to do something extra because you're 354 00:12:31,956 --> 00:12:33,943 con x amount of episodes and you've found 355 00:12:33,943 --> 00:12:35,710 a sponsor. For it because your podcast is 356 00:12:35,710 --> 00:12:36,189 monetized. 357 00:12:36,906 --> 00:12:38,581 What would you do with it? Mh. 358 00:12:39,219 --> 00:12:41,371 Would you go... I don't know maybe hire 359 00:12:41,371 --> 00:12:42,191 a talented 360 00:12:42,568 --> 00:12:42,807 yet, 361 00:12:43,858 --> 00:12:45,852 semi without hair editors that can help you 362 00:12:45,852 --> 00:12:48,244 with podcast podcasts. Wait a minute. Oh, wow. 363 00:12:48,483 --> 00:12:48,962 Never mind. 364 00:12:50,477 --> 00:12:52,630 The bottom line, that that's actually another program 365 00:12:52,630 --> 00:12:54,243 that will add to our never ending list 366 00:12:54,243 --> 00:12:57,859 of podcast content. Yeah. Again the concept of 367 00:12:58,317 --> 00:13:01,286 monetization. It's something that everybody's got, I'll passionate 368 00:13:01,286 --> 00:13:03,595 about, whether you're on either of the sides 369 00:13:03,595 --> 00:13:05,028 at Brian or, and I have talked about 370 00:13:05,028 --> 00:13:06,779 or somewhere in the middle where frankly all 371 00:13:06,779 --> 00:13:08,212 of us usually end up anyway. 372 00:13:08,944 --> 00:13:10,963 That's where you wanna hear from you about 373 00:13:11,182 --> 00:13:12,700 monetization. Be before you go to our website 374 00:13:12,700 --> 00:13:14,538 over at podcast gauntlet dot com. 375 00:13:15,498 --> 00:13:17,096 Click and fill out the web form and 376 00:13:17,096 --> 00:13:19,503 let us know what you think. About monetization, 377 00:13:19,662 --> 00:13:20,697 Brian, anything last thing? 378 00:13:21,492 --> 00:13:24,594 Yes. I would just like to remind people 379 00:13:24,594 --> 00:13:25,094 that 380 00:13:25,564 --> 00:13:28,502 within the context of making money through advertising 381 00:13:28,502 --> 00:13:30,431 or something like that, the 382 00:13:31,201 --> 00:13:32,496 appetite for free media 383 00:13:32,948 --> 00:13:34,243 will never be sat. 384 00:13:34,775 --> 00:13:36,862 Within never feel like you can actually get 385 00:13:36,862 --> 00:13:39,094 caught up and don't allow the appetite of 386 00:13:39,094 --> 00:13:41,803 people who are not actually investing in what 387 00:13:41,803 --> 00:13:42,601 you're trying to do, 388 00:13:43,495 --> 00:13:45,815 dictate how you do it. It's okay to 389 00:13:45,815 --> 00:13:46,934 receive from people, 390 00:13:47,654 --> 00:13:49,735 but you're the 1 creating it. You have 391 00:13:49,735 --> 00:13:50,990 to be the 1 that protects 392 00:13:51,426 --> 00:13:54,230 yourself and your creation. Don't let 393 00:13:54,762 --> 00:13:57,009 expectations from people who are just 394 00:13:57,860 --> 00:13:58,971 taking, receiving, 395 00:13:59,463 --> 00:14:02,089 not offering anything back, don't allow that to 396 00:14:02,089 --> 00:14:03,760 dictate how you do it, and whether or 397 00:14:03,760 --> 00:14:04,874 not you're able to continue. 398 00:14:05,431 --> 00:14:07,659 Man, that's incredibly well said. There's there's a 399 00:14:07,659 --> 00:14:09,590 little tag along. That goes with that. 400 00:14:10,389 --> 00:14:11,129 The concept 401 00:14:11,430 --> 00:14:11,930 of 402 00:14:13,110 --> 00:14:14,309 monetizing your program, 403 00:14:14,790 --> 00:14:17,529 but then having to modify content to sat 404 00:14:18,004 --> 00:14:19,062 whomever or whatever 405 00:14:19,440 --> 00:14:20,557 Yes. Is your sponsor. 406 00:14:21,035 --> 00:14:22,471 Brian, I gotta tell you another thing it's 407 00:14:22,471 --> 00:14:23,610 gotta go on the list somewhere 408 00:14:24,466 --> 00:14:24,966 because 409 00:14:25,360 --> 00:14:26,879 not only is that real? There are some 410 00:14:26,879 --> 00:14:28,179 of the largest podcast 411 00:14:28,720 --> 00:14:29,220 in 412 00:14:30,160 --> 00:14:30,660 history 413 00:14:31,519 --> 00:14:32,240 that have been... 414 00:14:33,054 --> 00:14:34,514 Woe fully impacted 415 00:14:34,894 --> 00:14:37,375 by doing exactly what we're talking about there. 416 00:14:38,254 --> 00:14:39,934 Not only does it up end the talent, 417 00:14:40,095 --> 00:14:40,835 the podcast 418 00:14:41,709 --> 00:14:43,304 it up ends the audience. 419 00:14:44,101 --> 00:14:45,638 Mh. And so 420 00:14:46,254 --> 00:14:48,988 monetization can become a very, very 421 00:14:49,763 --> 00:14:50,561 double edged sword. 422 00:14:51,373 --> 00:14:54,325 That you really must take caution in jumping 423 00:14:54,325 --> 00:14:55,463 into and understanding 424 00:14:56,000 --> 00:14:56,877 what you're willing to do. 425 00:14:57,595 --> 00:14:59,190 Inside of Youtube, I think is probably where 426 00:14:59,270 --> 00:15:00,705 I've experienced that with another client. 427 00:15:01,199 --> 00:15:02,874 Mh. Where because of the content that they're 428 00:15:02,874 --> 00:15:03,193 making, 429 00:15:03,831 --> 00:15:05,984 they're willing to do reviews of what they 430 00:15:05,984 --> 00:15:08,296 are taking in as product, but they're very 431 00:15:08,296 --> 00:15:10,131 clear about the caveat of now look. 432 00:15:10,863 --> 00:15:12,379 I'm willing to take in your product and 433 00:15:12,379 --> 00:15:13,815 even willing to take you on as a 434 00:15:13,815 --> 00:15:14,931 sponsor, but understand, 435 00:15:15,569 --> 00:15:17,026 I'm going to be conveying 436 00:15:17,723 --> 00:15:18,223 my 437 00:15:18,600 --> 00:15:19,100 opinion 438 00:15:19,876 --> 00:15:20,376 about 439 00:15:20,689 --> 00:15:23,007 your product and or service inside of this 440 00:15:23,007 --> 00:15:23,486 program, 441 00:15:24,525 --> 00:15:26,683 whichever way it leans. That's something you've gotta 442 00:15:26,683 --> 00:15:28,361 be clear on the front end, especially if 443 00:15:28,361 --> 00:15:32,052 there's that sponsorship, concept that we're talking about. 444 00:15:32,691 --> 00:15:34,609 Inside of your program that can instantly impact 445 00:15:34,609 --> 00:15:36,926 not only you, not only your opinions, not 446 00:15:36,926 --> 00:15:39,813 only your previous content, but the largest 1 447 00:15:39,813 --> 00:15:40,450 your audience. 448 00:15:41,166 --> 00:15:43,156 There are there are so many very quickly 449 00:15:43,156 --> 00:15:43,975 appearing por 450 00:15:44,589 --> 00:15:45,784 pins that can appear. 451 00:15:46,835 --> 00:15:48,995 With something like the concept of monetization inside 452 00:15:48,995 --> 00:15:50,434 of a podcast. So always, 453 00:15:50,995 --> 00:15:53,075 do some roundabout thinking, find a friend and 454 00:15:53,075 --> 00:15:53,575 ask 455 00:15:54,209 --> 00:15:55,802 if I do this, what do you think 456 00:15:55,802 --> 00:15:56,200 about that? 457 00:15:57,076 --> 00:15:59,307 Surround yourself with just a couple of people 458 00:15:59,307 --> 00:16:00,661 that you trust their opinions on. 459 00:16:01,393 --> 00:16:03,381 Ask the questions and then find out whether 460 00:16:03,381 --> 00:16:04,041 or not 461 00:16:04,495 --> 00:16:07,620 monetization is right for you and your podcast. 462 00:16:08,883 --> 00:16:10,867 Again, we've talked about so much inside this 463 00:16:10,867 --> 00:16:12,612 episode, and I urge all of you to, 464 00:16:13,009 --> 00:16:14,516 first of all, click the like button if 465 00:16:14,516 --> 00:16:16,341 you're watching us inside of the video presentation. 466 00:16:16,754 --> 00:16:18,984 Over here on the subscribe button, make sure 467 00:16:18,984 --> 00:16:20,179 you're doing that too so that you get 468 00:16:20,179 --> 00:16:21,374 the new programs that we put out here 469 00:16:21,374 --> 00:16:24,162 at the podcast Gauntlet. But most importantly, tell 470 00:16:24,162 --> 00:16:25,755 us what you think over at our website. 471 00:16:26,168 --> 00:16:28,230 Over at podcast gauntlet dot com, fill in 472 00:16:28,230 --> 00:16:30,451 the quick web form and tell us what 473 00:16:30,451 --> 00:16:30,927 you think. 474 00:16:31,879 --> 00:16:34,993 Until next time, it's always time The throw, 475 00:16:35,391 --> 00:16:38,025 discuss rise shine here on the podcast gauntlet. 476 00:16:38,663 --> 00:16:40,020 I'm Mike Wi in 1 of your hosts. 477 00:16:40,898 --> 00:16:43,143 I'm Brian It's. I'm about... Take some me 478 00:16:43,143 --> 00:16:44,492 time, and I'm the other 1 of your 479 00:16:44,492 --> 00:16:44,809 hosts. 480 00:16:45,444 --> 00:16:46,952 Thanks for listening, and we'll see you next 481 00:16:46,952 --> 00:16:47,111 time.