1 00:00:02,240 --> 00:00:02,899 At athenahealth, 2 00:00:03,279 --> 00:00:06,480 we know your ambulatory practice wants healthier, a 3 00:00:06,480 --> 00:00:09,779 healthier business, healthier care teams, and healthier patients. 4 00:00:10,160 --> 00:00:12,480 But the complexities of modern health care tech 5 00:00:12,480 --> 00:00:14,240 make it hard for you and your care 6 00:00:14,240 --> 00:00:15,855 teams to focus on what matters 7 00:00:16,414 --> 00:00:19,295 most? That's where athenahealth can help. Our AI 8 00:00:19,295 --> 00:00:22,594 native all in one solutions reduce administrative burdens, 9 00:00:22,894 --> 00:00:25,875 streamline billing and payments, and deliver critical insights 10 00:00:25,934 --> 00:00:28,734 when clinicians need it most. That means fewer 11 00:00:28,734 --> 00:00:31,614 clicks, more time for patients, and stronger bottom 12 00:00:31,614 --> 00:00:31,829 lines. 13 00:00:32,710 --> 00:00:35,989 Practicing medicine is complex, but running a practice 14 00:00:35,989 --> 00:00:37,850 can be that much simpler with athenahealth. 15 00:00:38,549 --> 00:00:42,250 See how simpler is healthier@athenahealth.com. 16 00:00:43,925 --> 00:00:46,344 Hello, everyone. Welcome to the Becker's Healthcare Podcast. 17 00:00:46,484 --> 00:00:48,565 I'm Scott King, thrilled today to be joined 18 00:00:48,565 --> 00:00:51,365 by Doug King, senior vice president and chief 19 00:00:51,365 --> 00:00:54,405 information officer over at Northwestern Medicine. Doug, how 20 00:00:54,405 --> 00:00:56,484 are you doing today? I am pretty good, 21 00:00:56,484 --> 00:00:58,539 Scott. Thanks for asking. Yeah. Thanks so much 22 00:00:58,539 --> 00:00:59,980 for joining us. I'm running into a lot 23 00:00:59,980 --> 00:01:00,859 of big topics, 24 00:01:01,420 --> 00:01:03,659 in health care on the podcast. But before 25 00:01:03,659 --> 00:01:04,620 we do that, I was wondering if you 26 00:01:04,620 --> 00:01:07,020 could please just kinda introduce yourself and tell 27 00:01:07,020 --> 00:01:08,480 us a little bit about your background. 28 00:01:09,260 --> 00:01:11,659 Yeah. Sure. Happy to do it. So, I've 29 00:01:11,659 --> 00:01:12,480 been at Northwestern 30 00:01:13,284 --> 00:01:14,265 for nineteen years. 31 00:01:14,805 --> 00:01:15,125 Within, 32 00:01:15,605 --> 00:01:17,365 those nineteen years, I've been in 11 different 33 00:01:17,365 --> 00:01:17,865 roles. 34 00:01:18,405 --> 00:01:20,185 Really all, the vast majority, 35 00:01:20,645 --> 00:01:22,505 within, the technology umbrella, 36 00:01:22,965 --> 00:01:25,365 on the technical side, on the application side, 37 00:01:25,365 --> 00:01:25,865 interoperability, 38 00:01:26,405 --> 00:01:29,590 and then just kinda grow our group, through 39 00:01:29,590 --> 00:01:30,969 the ranks, as Northwestern 40 00:01:31,270 --> 00:01:33,530 grew. And here we are today. 41 00:01:34,390 --> 00:01:35,909 That's awesome. Thank you for thank you for 42 00:01:35,909 --> 00:01:38,010 sharing that that background info. 43 00:01:38,630 --> 00:01:40,790 First kinda question I wanna get to is 44 00:01:40,790 --> 00:01:43,255 what opportunities and headwinds do you have your 45 00:01:43,255 --> 00:01:44,314 eye on right now? 46 00:01:45,575 --> 00:01:47,995 Yeah. I think the the headwinds are really, 47 00:01:48,375 --> 00:01:51,015 you know, about seeing as many patients as 48 00:01:51,015 --> 00:01:51,674 we can, 49 00:01:52,534 --> 00:01:53,355 and delivering 50 00:01:54,030 --> 00:01:55,709 highest quality care to make sure that we 51 00:01:55,709 --> 00:01:57,709 have taken care of that patient. But that 52 00:01:57,709 --> 00:01:58,770 is then also 53 00:01:59,230 --> 00:02:01,549 mixed with what does that look like for 54 00:02:01,549 --> 00:02:02,049 reimbursement 55 00:02:02,430 --> 00:02:04,270 rates? What does that look like the impact 56 00:02:04,270 --> 00:02:05,090 on our financials? 57 00:02:05,974 --> 00:02:06,875 How is MedicaidMedicare 58 00:02:07,254 --> 00:02:09,094 going to be impacted by that? The payer 59 00:02:09,094 --> 00:02:11,094 contract. So there's a lot of lot of 60 00:02:11,094 --> 00:02:13,594 headwinds, that we're still trying to figure out. 61 00:02:13,814 --> 00:02:16,055 And since those headwinds are not clean and 62 00:02:16,055 --> 00:02:19,194 crisp, it's really trying to adjust and adapt 63 00:02:19,334 --> 00:02:21,034 to make sure we still deliver, 64 00:02:21,759 --> 00:02:23,139 that high quality care, 65 00:02:23,840 --> 00:02:25,139 and at the same time, 66 00:02:25,599 --> 00:02:27,520 being able to adapt when something new hits 67 00:02:27,520 --> 00:02:29,139 us. I think the opportunities 68 00:02:29,439 --> 00:02:29,939 really, 69 00:02:30,319 --> 00:02:33,039 are to solve those problems in unique ways, 70 00:02:33,360 --> 00:02:34,099 with technology. 71 00:02:34,735 --> 00:02:36,275 I think that, technology 72 00:02:36,895 --> 00:02:37,614 is one of, 73 00:02:38,334 --> 00:02:40,655 the best levers, if not the only lever 74 00:02:40,655 --> 00:02:43,375 we have really to start to take care 75 00:02:43,375 --> 00:02:44,034 of patients, 76 00:02:44,414 --> 00:02:47,215 in their home, virtual settings, wearable types of 77 00:02:47,215 --> 00:02:49,134 things. And at the same time, when a 78 00:02:49,134 --> 00:02:50,340 patient is in our, 79 00:02:50,739 --> 00:02:52,180 four walls of one of our, 80 00:02:52,659 --> 00:02:53,159 institutions, 81 00:02:53,539 --> 00:02:55,060 how do we give them the best care 82 00:02:55,060 --> 00:02:55,879 with technology? 83 00:02:56,580 --> 00:02:59,060 Make sure that we are monitoring them and 84 00:02:59,060 --> 00:02:59,959 using technology 85 00:03:00,259 --> 00:03:02,580 to treat them in a high quality manner 86 00:03:02,580 --> 00:03:04,340 and then get them out as fast as 87 00:03:04,340 --> 00:03:04,840 possible, 88 00:03:05,775 --> 00:03:07,454 so that we can see the next patient 89 00:03:07,454 --> 00:03:09,454 that really needs to see. So lots of 90 00:03:09,454 --> 00:03:11,394 opportunities and I really do see it, 91 00:03:11,854 --> 00:03:14,014 within, within technology and, 92 00:03:14,495 --> 00:03:17,069 artificial intelligence continuing to have an impact. 93 00:03:17,870 --> 00:03:19,870 Yeah. It's definitely having an impact as we 94 00:03:19,870 --> 00:03:22,590 see more and more use cases. Just just 95 00:03:22,590 --> 00:03:24,030 to follow it up, are you someone who 96 00:03:24,030 --> 00:03:24,530 sees 97 00:03:24,990 --> 00:03:27,230 have you kinda trained yourself to see headwinds 98 00:03:27,230 --> 00:03:29,810 as opportunities and kinda use those terms interchangeably 99 00:03:30,189 --> 00:03:31,300 to kinda I don't know. Maybe it helps 100 00:03:31,300 --> 00:03:32,594 to have a more 101 00:03:32,895 --> 00:03:34,754 positive mindset when challenges arise? 102 00:03:36,175 --> 00:03:38,655 I think that when you are grow up 103 00:03:38,655 --> 00:03:39,955 in the world of technology, 104 00:03:41,055 --> 00:03:42,995 that you have been faced, 105 00:03:43,534 --> 00:03:46,435 with challenge after challenge after challenge. 106 00:03:46,919 --> 00:03:49,239 Some of them are novel new challenges, some 107 00:03:49,239 --> 00:03:51,239 of them are old ones and now you're 108 00:03:51,239 --> 00:03:51,979 just solving, 109 00:03:52,680 --> 00:03:53,579 in new ways. 110 00:03:53,879 --> 00:03:54,620 So ultimately, 111 00:03:54,919 --> 00:03:56,379 I think what has happened, 112 00:03:57,239 --> 00:04:00,039 through the years is that the technology arm 113 00:04:00,039 --> 00:04:01,739 of a lot of different health systems 114 00:04:02,115 --> 00:04:04,354 has really become the process improvement arm because 115 00:04:04,354 --> 00:04:06,115 it's one of the fastest ways that you 116 00:04:06,115 --> 00:04:07,955 can improve a process. It's one of the 117 00:04:07,955 --> 00:04:10,694 fastest ways that you can solve a problem. 118 00:04:11,395 --> 00:04:14,675 And it takes thoughtful collaborative leadership, not just 119 00:04:14,675 --> 00:04:17,620 IT, but working with physicians and working with 120 00:04:17,620 --> 00:04:19,160 clinicians and back office. 121 00:04:19,620 --> 00:04:21,779 And I think having to do that over 122 00:04:21,779 --> 00:04:23,240 and over and over, 123 00:04:23,699 --> 00:04:25,399 people that continue to work in technology 124 00:04:25,860 --> 00:04:27,379 just know that, yep, we gotta go take 125 00:04:27,379 --> 00:04:28,660 that on and we're gonna do it and 126 00:04:28,660 --> 00:04:30,095 we're gonna give it our best. And you 127 00:04:30,095 --> 00:04:31,235 have to have a positive, 128 00:04:31,615 --> 00:04:34,995 optimistic attitude because people are now coming to, 129 00:04:35,375 --> 00:04:38,014 Technology Arms to solve those problems. And if 130 00:04:38,014 --> 00:04:39,535 you look at it in the art of 131 00:04:39,535 --> 00:04:42,654 the possible and a yes if attitude instead 132 00:04:42,654 --> 00:04:43,714 of a no because, 133 00:04:44,089 --> 00:04:45,930 I think it just naturally starts to build 134 00:04:45,930 --> 00:04:47,689 within you to say, okay, let's take down 135 00:04:47,689 --> 00:04:49,870 that problem and let's let's get to work. 136 00:04:50,650 --> 00:04:52,750 Honing in on on that leadership 137 00:04:53,210 --> 00:04:54,430 perspective you just mentioned, 138 00:04:54,810 --> 00:04:57,069 how are you thinking about adding growth 139 00:04:57,529 --> 00:04:59,230 and adding value to your organization? 140 00:05:00,345 --> 00:05:02,024 Yeah. I think that, you know, on the 141 00:05:02,024 --> 00:05:02,764 growth side, 142 00:05:03,545 --> 00:05:05,165 I think it's really about, 143 00:05:06,665 --> 00:05:10,024 standard growth. Greenfield, adding positions, doing that in 144 00:05:10,024 --> 00:05:12,665 a way that is delivering a quality product, 145 00:05:12,665 --> 00:05:14,105 so that as soon as we open a 146 00:05:14,105 --> 00:05:14,845 new institution, 147 00:05:15,829 --> 00:05:18,229 the technology works. You know, there's two parts 148 00:05:18,229 --> 00:05:21,269 of technology. One, LODO. Lights on, doors open. 149 00:05:21,269 --> 00:05:23,449 It means the systems are running. The utility 150 00:05:23,509 --> 00:05:26,229 element of IT so that physicians and clinicians 151 00:05:26,229 --> 00:05:27,689 can take care of those patients. 152 00:05:28,229 --> 00:05:30,550 And we're also getting the revenue associated with 153 00:05:30,550 --> 00:05:32,144 that. The other element, 154 00:05:32,685 --> 00:05:33,504 is really 155 00:05:33,964 --> 00:05:37,404 new stuff. How can you leverage technology in 156 00:05:37,404 --> 00:05:39,805 that platform you have to treat patients in 157 00:05:39,805 --> 00:05:41,644 new ways? And I think a lot of 158 00:05:41,644 --> 00:05:43,004 that is going to be, 159 00:05:43,485 --> 00:05:45,240 in the home setting to take care of 160 00:05:45,240 --> 00:05:45,959 those patients, 161 00:05:46,439 --> 00:05:48,839 where you can. Being able to fill as 162 00:05:48,839 --> 00:05:52,039 many patient appointments you can through open scheduling 163 00:05:52,039 --> 00:05:53,959 so a patient can do it themselves so 164 00:05:53,959 --> 00:05:56,839 that you are adding that growth naturally and 165 00:05:56,839 --> 00:05:57,339 organically 166 00:05:58,120 --> 00:05:58,939 just by 167 00:05:59,745 --> 00:06:01,904 offering up the health system services in new 168 00:06:01,904 --> 00:06:03,745 ways. I think that the other thing that 169 00:06:03,745 --> 00:06:04,564 you can do, 170 00:06:05,105 --> 00:06:08,225 is partnership. You know, partner with different companies, 171 00:06:08,225 --> 00:06:09,685 whether they were large digital 172 00:06:09,985 --> 00:06:12,645 giants or whether they are with new, 173 00:06:13,024 --> 00:06:16,449 startups and to see what unique ways do 174 00:06:16,449 --> 00:06:18,550 they bring technology to healthcare 175 00:06:18,930 --> 00:06:20,870 that either increases your margin 176 00:06:21,410 --> 00:06:23,910 or it drives more volume through, 177 00:06:24,689 --> 00:06:27,410 or it's increasing your quality. And all of 178 00:06:27,410 --> 00:06:30,225 those really then trigger into value because it's 179 00:06:30,225 --> 00:06:32,964 not just about hard ROI anymore. 180 00:06:33,264 --> 00:06:35,024 That is something that we want to get. 181 00:06:35,024 --> 00:06:36,884 That is something that we need to achieve. 182 00:06:37,024 --> 00:06:39,745 But it's about patient experience. So it's about 183 00:06:39,745 --> 00:06:42,865 delivering healthcare where that patient wants to receive 184 00:06:42,865 --> 00:06:45,709 that healthcare. It's about offering up optionality. 185 00:06:46,089 --> 00:06:47,789 Where do you want to get your MRI? 186 00:06:47,849 --> 00:06:50,009 What's most important to you? Is it most 187 00:06:50,009 --> 00:06:52,169 important that you get it today? Well, here's 188 00:06:52,169 --> 00:06:53,610 the one that you have to drive further. 189 00:06:53,610 --> 00:06:55,370 But if it's most important to stay close 190 00:06:55,370 --> 00:06:57,129 to your home, it might take a little 191 00:06:57,129 --> 00:07:00,044 longer. So adding the value through experience, 192 00:07:00,425 --> 00:07:02,365 through quality, through efficiency 193 00:07:02,824 --> 00:07:04,284 and through hard ROI, 194 00:07:04,824 --> 00:07:07,305 those are really the key areas that we 195 00:07:07,305 --> 00:07:08,685 try to focus in on. 196 00:07:09,224 --> 00:07:10,844 What's one risk or investment 197 00:07:11,180 --> 00:07:13,100 worth making this year that could help add 198 00:07:13,100 --> 00:07:13,759 that value? 199 00:07:14,699 --> 00:07:15,660 You know, I think, 200 00:07:16,620 --> 00:07:18,860 it's what everyone is saying. And I think 201 00:07:18,860 --> 00:07:20,000 it is around, 202 00:07:21,180 --> 00:07:21,680 AI 203 00:07:22,220 --> 00:07:24,000 in the areas of efficiency, 204 00:07:24,504 --> 00:07:27,464 but do not over invest. It needs to 205 00:07:27,464 --> 00:07:29,485 be a thoughtful and intentional 206 00:07:30,345 --> 00:07:30,845 investment 207 00:07:31,464 --> 00:07:33,785 and you need to understand what you are 208 00:07:33,785 --> 00:07:34,285 measuring 209 00:07:34,985 --> 00:07:35,485 upfront 210 00:07:36,024 --> 00:07:38,105 so that you can understand that the value 211 00:07:38,105 --> 00:07:39,245 is being achieved 212 00:07:39,699 --> 00:07:41,699 or it is not. And if it is 213 00:07:41,699 --> 00:07:44,339 not, it should be shut down. Because if 214 00:07:44,339 --> 00:07:46,899 it's not providing that value, then all it 215 00:07:46,899 --> 00:07:49,779 is doing is adding burden and expense to 216 00:07:49,779 --> 00:07:51,480 the bottom line. So 217 00:07:52,084 --> 00:07:54,584 when you think about that, there's proven areas. 218 00:07:55,045 --> 00:07:56,665 Revenue cycle, automation, 219 00:07:57,205 --> 00:07:58,024 call centers, 220 00:07:58,805 --> 00:08:01,365 symptom checkers. All of those types of things 221 00:08:01,365 --> 00:08:03,365 are proven. And so we're going to continue 222 00:08:03,365 --> 00:08:06,004 to lean in on those areas where we 223 00:08:06,004 --> 00:08:07,865 know we're going to generate the value. 224 00:08:08,220 --> 00:08:10,300 But so since we're getting the value out 225 00:08:10,300 --> 00:08:12,460 of there, we're also going to start to 226 00:08:12,460 --> 00:08:14,460 experiment in new ways. And how do we 227 00:08:14,460 --> 00:08:14,960 deploy 228 00:08:15,339 --> 00:08:17,740 technology that might not have the value, but 229 00:08:17,740 --> 00:08:20,300 again, we're going to measure it. So we're 230 00:08:20,300 --> 00:08:22,644 going to balance. We understand that these are 231 00:08:22,644 --> 00:08:24,805 proven areas. We're gonna lean in and deploy 232 00:08:24,805 --> 00:08:26,964 those more, as well as we're gonna continue 233 00:08:26,964 --> 00:08:29,045 to experiment. But all of that is really 234 00:08:29,045 --> 00:08:31,605 under the umbrella of advanced technology and artificial 235 00:08:31,605 --> 00:08:32,105 intelligence. 236 00:08:33,205 --> 00:08:34,884 Getting back to growth, where do you see 237 00:08:34,884 --> 00:08:37,065 the best opportunities for growth in the future? 238 00:08:38,110 --> 00:08:39,089 I think that, 239 00:08:40,029 --> 00:08:40,690 the area 240 00:08:41,629 --> 00:08:42,289 of wearables 241 00:08:43,230 --> 00:08:44,129 mixed with 242 00:08:44,509 --> 00:08:46,909 algorithms on top of them is something that 243 00:08:46,909 --> 00:08:48,449 is going to start to 244 00:08:48,829 --> 00:08:52,029 really hit within the next three to five 245 00:08:52,029 --> 00:08:52,529 years. 246 00:08:53,134 --> 00:08:53,794 They're out 247 00:08:54,335 --> 00:08:56,815 there, they're working, but no one really has 248 00:08:56,815 --> 00:08:58,975 it truly figured out right now on how 249 00:08:58,975 --> 00:09:01,054 you can deploy those types of things at 250 00:09:01,054 --> 00:09:03,375 scale to where a health system can get 251 00:09:03,375 --> 00:09:05,375 reimbursed for the work and the care they're 252 00:09:05,375 --> 00:09:08,095 providing that is working for the clinician, the 253 00:09:08,095 --> 00:09:11,110 patient, as well as the technology is seamless 254 00:09:11,110 --> 00:09:13,589 and easy to set up. I do think 255 00:09:13,589 --> 00:09:15,690 that those things are continuing to converge 256 00:09:16,070 --> 00:09:18,089 and over the next three to five years, 257 00:09:18,149 --> 00:09:20,329 we're really going to see that accelerate. 258 00:09:20,629 --> 00:09:22,570 Because when we have an aging population 259 00:09:23,195 --> 00:09:25,695 and there's so many only so many beds 260 00:09:25,914 --> 00:09:28,634 in The US, that's an area where we're 261 00:09:28,634 --> 00:09:30,554 gonna have to get better as an industry 262 00:09:30,554 --> 00:09:32,794 and as a society if we're gonna continue 263 00:09:32,794 --> 00:09:34,654 to take care of our aging population, 264 00:09:35,034 --> 00:09:36,714 and they wanna get care at home. So 265 00:09:36,714 --> 00:09:38,334 we need to be able to really 266 00:09:38,700 --> 00:09:39,920 figure that one out. 267 00:09:40,300 --> 00:09:42,379 Lot of investment going in there, lot of 268 00:09:42,379 --> 00:09:43,040 an experimentation 269 00:09:43,420 --> 00:09:45,100 going in there, and I think that we're 270 00:09:45,100 --> 00:09:47,420 gonna be able to finally turn the dial 271 00:09:47,420 --> 00:09:49,980 up to where that value is actually being 272 00:09:49,980 --> 00:09:51,980 realized over the next three to five years. 273 00:09:51,980 --> 00:09:54,054 So I think that that's an area where 274 00:09:54,054 --> 00:09:56,455 we're gonna continue to see opportunities for growth 275 00:09:56,455 --> 00:09:57,195 in the future, 276 00:09:57,815 --> 00:10:00,134 and it's not just building brand new plants. 277 00:10:00,134 --> 00:10:02,375 That will still continue to occur, but it 278 00:10:02,375 --> 00:10:05,434 will be balanced, with providing care in alternative 279 00:10:05,575 --> 00:10:06,075 settings. 280 00:10:06,950 --> 00:10:08,829 That sounds great, doctor. Hopefully, that happens in 281 00:10:08,829 --> 00:10:10,230 the next three to five years. I think 282 00:10:10,230 --> 00:10:11,049 that'd be wonderful. 283 00:10:11,509 --> 00:10:13,190 Last question I wanted to ask you. How 284 00:10:13,190 --> 00:10:14,730 have you evolved as a leader? 285 00:10:15,990 --> 00:10:17,830 I would say that, you know, over my 286 00:10:17,830 --> 00:10:18,570 my career, 287 00:10:19,029 --> 00:10:20,169 it's gone from 288 00:10:20,674 --> 00:10:24,174 technology and truly just focusing in on, 289 00:10:24,995 --> 00:10:27,654 taking the technology that we have and deploying, 290 00:10:28,115 --> 00:10:30,134 and deploying it in a way, 291 00:10:30,674 --> 00:10:33,794 that is built for that specific clinician. And 292 00:10:33,794 --> 00:10:34,695 what has happened 293 00:10:35,320 --> 00:10:38,440 over the really, probably been accelerating over the 294 00:10:38,440 --> 00:10:39,980 past six years 295 00:10:40,440 --> 00:10:43,799 is a lot of information services departments have 296 00:10:43,799 --> 00:10:46,919 made the leap from being order takers in 297 00:10:46,919 --> 00:10:47,659 an expense, 298 00:10:48,440 --> 00:10:50,459 a necessary expense to the business 299 00:10:50,815 --> 00:10:52,995 to actually having a seat at the table, 300 00:10:53,695 --> 00:10:56,335 and being able to lead through problem solving 301 00:10:56,335 --> 00:10:58,335 and being able to get technology to be 302 00:10:58,335 --> 00:11:01,235 viewed as a strategic asset. And I think 303 00:11:01,535 --> 00:11:04,195 with that transition of technology requires 304 00:11:04,654 --> 00:11:05,715 that you adopt, 305 00:11:06,440 --> 00:11:08,360 as a leader because you need to be 306 00:11:08,360 --> 00:11:11,980 able to explain technology that is incredibly complex 307 00:11:12,039 --> 00:11:13,100 in a care setting 308 00:11:13,399 --> 00:11:15,480 to a way that everyone can understand it 309 00:11:15,480 --> 00:11:17,160 so that they can come to the table 310 00:11:17,160 --> 00:11:19,720 with you to solve the problem. So it's 311 00:11:19,720 --> 00:11:20,379 no longer 312 00:11:20,725 --> 00:11:22,644 just a world of this is the system 313 00:11:22,644 --> 00:11:25,764 we want, please implement it. It's more along 314 00:11:25,764 --> 00:11:27,924 the lines of this is the problem we 315 00:11:27,924 --> 00:11:30,264 have, how can we leverage technology, 316 00:11:31,125 --> 00:11:33,044 to help make it better? And I think 317 00:11:33,044 --> 00:11:33,784 with that, 318 00:11:34,370 --> 00:11:35,509 really does require, 319 00:11:35,889 --> 00:11:37,750 the evolution of an individual's, 320 00:11:38,850 --> 00:11:39,350 leadership 321 00:11:39,730 --> 00:11:41,029 as well as the department, 322 00:11:41,330 --> 00:11:43,909 that they're leading. Otherwise, you're going to fail. 323 00:11:44,450 --> 00:11:45,889 Doug, thanks so much for joining us on 324 00:11:45,889 --> 00:11:47,325 the podcast. I think it was a great 325 00:11:47,565 --> 00:11:49,404 informative conversation. I look forward to working with 326 00:11:49,404 --> 00:11:51,745 you again soon. Sounds good. Thank you. 327 00:11:54,445 --> 00:11:57,404 At athena Health, we know your ambulatory practice 328 00:11:57,404 --> 00:11:58,304 wants healthier, 329 00:11:58,764 --> 00:12:01,565 a healthier business, healthier care teams, and healthier 330 00:12:01,565 --> 00:12:02,065 patients. 331 00:12:02,524 --> 00:12:03,269 But the complexities 332 00:12:04,389 --> 00:12:06,576 of modern health care tech make it hard 333 00:12:06,576 --> 00:12:07,429 for you and your care teams to focus 334 00:12:07,429 --> 00:12:10,470 on what matters most. That's where athenahealth can 335 00:12:10,470 --> 00:12:13,210 help. Our AI native, all in one solutions 336 00:12:13,350 --> 00:12:14,970 reduce administrative burdens, 337 00:12:15,365 --> 00:12:18,245 streamline billing and payments, and deliver critical insights 338 00:12:18,245 --> 00:12:21,044 when clinicians need it most. That means fewer 339 00:12:21,044 --> 00:12:23,924 clicks, more time for patients, and stronger bottom 340 00:12:23,924 --> 00:12:24,424 lines. 341 00:12:25,044 --> 00:12:28,324 Practicing medicine is complex, but running a practice 342 00:12:28,324 --> 00:12:30,105 can be that much simpler with athenahealth. 343 00:12:30,849 --> 00:12:34,549 See how simpler is healthier at athenahealth.com.