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This is Laura Dierda with the Becker's Healthcare

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podcast.

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I'm thrilled today to be joined by Reed

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Smith, chief consumer officer at Ardent Health. Reed,

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it's a pleasure to have you on the

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podcast today.

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Yeah. Thanks for having me. Now I'm excited

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to, have you in on this discussion because

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I know you're doing some really cool things

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at Ardent Health and certainly will be excited

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to learn more about how you're thinking about

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growth in the future as well. But before

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we dive in, I'm wondering, could you tell

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us a little bit more about Ardent Health

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and what makes it unique?

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Sure. Absolutely. So, yeah, Ardent Health, we're based,

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in Brentwood, Tennessee, just outside of Nashville, but

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have,

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30 hospitals, another couple hundred sites of care,

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scattered around the country. We're in six states,

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eight different markets,

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and,

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and provide

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care to about 1,200,000,

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unique lives every year.

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Oh, it's amazing to hear. Certainly a big

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responsibility, but an important service to the broader

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community. Now I'm wondering, could you talk a

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little bit about, the accomplishments that you're most

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proud of from the last year or so?

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Absolutely. So, you know, in my in my

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role as we think about consumer centricity or

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consumerism

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or however you wanna define that.

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You know, we're we're hyper focused on

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the needs of our communities, the needs of

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consumers that we serve.

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And I think, you know, for us,

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it's been really neat to see some of

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those advancements that we've been able to drive

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forward,

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in these communities

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around,

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you know, trying to remove some of the

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friction points for,

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for patients, for consumers as they

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search for care, schedule care, check-in for care,

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you know, things like that. Right? So,

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you know, trying to make it a little

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bit easier for folks, let it look like,

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the rest of their life to some degree.

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You know, how to use your mobile device,

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for example, to,

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not just search for care, but schedule online,

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check-in online,

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you know, join a wait list to look

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for an earlier appointment time, things like that.

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So we've been able to,

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add some things, like a wait list and

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backfill

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opportunity for those that have scheduled care with

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us. We've seen folks move up their

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appointment time last year, an average of a

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little over twenty eight days,

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for those that that did that.

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And and, again, just, you know, allowing,

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the consumer to, you know, be in charge,

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I guess. So a lot of neat opportunities

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and and more to come.

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Absolutely. That's, you know, really cool to hear.

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And I I think especially when you look

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at that consumer experience and how technology

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is playing a big role in easing a

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lot of these processes and making things more

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efficient as well as,

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you know, a better experience for patients. I'm

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curious,

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if you think about how the digital,

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landscape is changing and and especially for health

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care, what are you really seeing as some

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of the big growth opportunities and,

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ways that you're hoping to continue to evolve

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in the next year or so?

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Yeah. I I think, you know,

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as more time goes by, the expectation

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it it it moves from just, hey. This

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is nice or this is helpful to more

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it's expected.

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Right? So we talk about online scheduling.

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We talk about the ability

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to accomplish most of your care,

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you know, in the palm of your hand,

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you know, through the patient portal,

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you know, virtual care even. You know, obviously,

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we saw a big spike during the pandemic.

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But,

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now that things are back to the more

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the way that we remember them, you know,

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what is the role for virtual care? Right?

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So is the lower acuity services that may

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be needed,

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you know, how are we able to help

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individuals

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if they want

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to launch an on demand video visit,

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right now, right, versus going to an urgent

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care clinic versus waiting for a scheduled appointment.

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So, you know, it's gonna be required that

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we have all of these options available to

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the consumer,

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and we make it easy for them to

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to find the care that fits their lifestyle,

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their

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level of illness? Obviously, folks that have chronic

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conditions have a very different,

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view of the world and and a very

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different need. And then, ultimately, how do you

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take into account,

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you know, some of the chronic care management,

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including social determinants of health. You know, how

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do we make it easy for people,

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to get to us, to find us, to

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have more of a proactive or wellness based

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approach,

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outside of just the traditional, you know, I

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guess, maybe definition of even population health. Just

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how do we serve these communities.

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So I think folks are gonna want care

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on their own timeline

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in the way that they want it. And

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it's, it's gonna become more of an expectation

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of organizations

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than it is,

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kind of a unique,

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piece of an organization that you may

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see. Got it. That's helpful to know and

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understand. And I think that's a really important

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point that you made about,

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technology

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becoming the expectation

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versus the, really cool thing or nice to

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have. And I can imagine, you know, trying

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to keep up with whatever the the next

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thing is going to be,

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can be a challenge, especially as you're trying

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to solve some really big issues.

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And as you mentioned, looking at where chronic

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care makes the biggest, difference, population health management

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is a huge, huge,

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transition. And so, you know, when you you

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would think about what's coming and what's ahead,

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are there any technologies that you're looking at

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right now, or or considering,

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and where do you really see things headed

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over the next three to five years or

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so?

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Yeah. It's a great question. I think,

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there's certainly a lot of technology out there.

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There's a lot of opportunities, which is exciting.

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Right? And,

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you know, as we think about

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the evolution of our technology or technology stack

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within our organizations,

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it's gonna be important.

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You know, people talk about interoperability,

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and you've seen a lot of the,

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articles and and kind of insights even around

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privacy and security as of the last couple

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of years.

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These are all big topics to solve for.

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I think the interoperability

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piece, especially from,

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I guess, an opportunity or even a a

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challenge or a hurdle,

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again, how do you reduce those friction points,

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and and how do you make it easy

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for individuals? We can't,

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you know, have an organization full of a

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bunch of point based solutions

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that don't talk to each other.

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You know, they've gotta be able to hand

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off. The consumer doesn't need to have to

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know where to go. It should guide them

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intuitively and and allow them a path to,

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again, search, schedule, find care, receive care.

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All of those things have to, you know,

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be strung together in a way that that

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makes sense and is easy. You know, how

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do you make we talk a lot about

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the ease here, you know, ease of use,

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ease of experience, ease of access.

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And so

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I think what I'm most excited about is

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the blurring of the lines between the different

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parts of the organization.

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So,

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someone like myself that maybe is over a

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lot of our, you know, outreach and engaging

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the consumer,

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all the way through the experience piece. So

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how do we attract someone to the organization

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and and provide them a a positive or

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a a great experience?

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There in between those two topics is care

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delivery.

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And so if you look at things like

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wearable, if you look at things like remote

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patient monitoring, some of the other virtual care

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services,

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it just becomes part of one one thing.

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It's just, you know, how people,

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receive care and the experience they ultimately have.

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And so I think that's what's the most

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exciting part to me is being able to

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work with our operators, with our clinicians,

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to develop and kinda architect these care solutions

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in these experiences

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and these journeys, quite honestly.

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And I think technology

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allows us to do that.

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And so, again, we're at a really unique

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time.

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If you look at, all the technology that's

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come out over the last few years and

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what they're talking about coming down the down

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the path to really create a journey that's

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just that much more,

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impactful and serves the communities that we're in.

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That makes a lot of sense and, you

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know, really helpful to understand the process and

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seeing how you look at and evaluate new

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technologies and new opportunities and then,

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really have that patient focus and community focus

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in mind.

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Another thought I had is, you know, lots

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of really cool things ahead, but I can

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imagine challenges as well. What are some of

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the the challenges or headwinds that you have

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top of mind today?

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Yeah. So I think,

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you know, one of them is just philosophic

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you know, philosophically

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thinking about the idea of opportunity.

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There's no shortage

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of ideas or processes or technology

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out there that, you know, would help,

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in in ideas and,

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even points that you want to go solve

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for.

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But where do you start? How do you

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prioritize? You know, you you get into the,

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you know, the idea of just

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resourcing.

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You know, there's only so many hours in

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the day, so to speak. So, you know,

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what is gonna be most impactful for the

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communities that you're in? You know, somewhere,

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you know, our organization may be different than

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another organization. It doesn't make it right or

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wrong. They're just different.

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And, so, again, you know, trying to think

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through that. So that that that is one

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big hurdle because, again, there's no shortage of

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of good ideas.

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Right? And so how do you,

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leverage those,

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to, you know, serve the communities that you're

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in? So that that's a big one. I

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mentioned interoperability

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a few minutes ago.

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So how do you tie all of these

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technologies together?

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And, ultimately, how do you use the data

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that you're receiving

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to actually create insights that allow you to

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better a process,

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and drive back and hardwire things? And so,

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again,

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some of the processes and things like that

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and even the workflows that we've thought about

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for years,

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how do you keep that front of mind

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as new technologies come into play?

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And then certainly, you know, not losing that

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human touch,

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not using,

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losing, you know, what what the caregiver provides

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to the equation.

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How do we use technology to eliminate some

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of the administrative burden? Right? But how do

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you create a culture

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and a a pathway,

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for those that are providing care,

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to do that in the most impactful way

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possible? Then how do us, on the more

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administrative

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side, support those individuals

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and make it a place everybody wants to

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work? So, again, I I think there's a

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lot out there that we need to assess,

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and there's a lot of, you know, hurdles,

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if you will.

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But the biggest

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is prioritization

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and then, interoperability,

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and then support,

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around the the clinicians and the caregivers that

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we have.

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That's great to hear, and and certainly,

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makes a lot of,

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sense in terms of having the ability,

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to support your team in,

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incorporate technology in a smart and meaningful way

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without,

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as you mentioned, having it be,

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depersonalized.

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I know health care is such a a

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personal industry, and and those relationships really do

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count and matter.

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Yeah. Absolutely.

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It it again, it's it's about people at

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the end of the day. And so the

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technology has to work. Our CEO says all

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the time, we're starting to get to a

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place where the technology works for us,

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versus we're working for the technology.

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And, so I think that's, you know, some

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of what we're starting to see. You know,

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we're kinda cresting the hill

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because of some of the advancements

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that a lot of really smart people in

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this space have made

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over the last several years. And so, again,

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you know, how do we use this

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technology,

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to better,

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the care that we're providing to the communities

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that we serve?

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Fantastic. Well, Reid, before we wrap up here,

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I'm curious.

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To look into,

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balancing, you know, the current needs as well

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as future planning, what is the number one

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most important thing that you're doing right now

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to set Arden up for long term success?

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You know, a lot of it,

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I I think the biggest thing that we're

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doing right now,

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to really drive towards that long term success

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is looking at the prioritization

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and the ability to support those

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that provide care,

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to our patients, to our consumers. And so,

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again, how do we make their life easier?

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How do we, unburden them,

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from some of the issues,

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more administrative, you know, that that people have

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been saddled with for some years? And I

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think that's really where technology has, an opportunity.

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So you think about the things like, you

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know, the ambient listening,

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around being able to scribe, you know, notes

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and things like that. You know, how can

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you look for ways to, you know, give

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some of the human aspect of care back

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where a clinician can engage with a patient

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and not have to worry about, you know,

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you know, typing away, pecking away on a

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on a keyboard the entire time. And so

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I I think, you know, we're we're investing

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in those areas around patient care.

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We're also investing in the ways to reduce

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those friction points and make it easier for

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people to access the system in the first

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place. And so,

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again,

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reducing wait times, getting people where they need

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to go, and that could be on the

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phone, it could be in person,

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giving them optionality around how they receive care.

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Again, all creating kind of that ease of

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access and ease of use within our communities.

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I love that. Rean, thank you so much

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for joining us on the podcast today. This

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has been a really enlightening conversation, and I

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look forward to connecting with you again soon.

387
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Absolutely. Thanks for having me.