1 00:00:00,640 --> 00:00:03,199 Philips is a health tech leader focused on 2 00:00:03,199 --> 00:00:06,000 innovation that improves the health and well-being of 3 00:00:06,000 --> 00:00:09,460 people. Our health care technology and informatics solutions 4 00:00:09,599 --> 00:00:12,559 help care teams diagnose, treat, and manage more 5 00:00:12,559 --> 00:00:16,244 patients with greater precision, speed, and confidence across 6 00:00:16,244 --> 00:00:19,225 the care journey. With Philips, clinicians are empowered 7 00:00:19,285 --> 00:00:21,765 with streamlined insights in the moments that matter 8 00:00:21,765 --> 00:00:24,904 for every patient. Better care for more people. 9 00:00:25,204 --> 00:00:25,704 Philips. 10 00:00:28,600 --> 00:00:30,859 Hello, and welcome to the Becker's Healthcare Podcast 11 00:00:31,239 --> 00:00:33,560 recorded at the 9th annual Health IT Digital 12 00:00:33,560 --> 00:00:35,100 Health and RCM conference. 13 00:00:35,479 --> 00:00:38,119 I'm joined today by doctor Brian Hoberan, executive 14 00:00:38,119 --> 00:00:40,920 vice president of information technology and CIO at 15 00:00:40,920 --> 00:00:42,140 the Permanente Federation. 16 00:00:42,924 --> 00:00:44,204 Brian, to get us started, why don't you 17 00:00:44,204 --> 00:00:45,645 tell us a little bit about yourself, your 18 00:00:45,645 --> 00:00:47,645 background, and your role in the organization? Well, 19 00:00:47,645 --> 00:00:50,045 first of all, thank you for, inviting me 20 00:00:50,045 --> 00:00:51,645 to be here today. It's very nice to 21 00:00:51,645 --> 00:00:54,704 be here. So I'm a physician by training. 22 00:00:55,004 --> 00:00:55,504 I 23 00:00:55,884 --> 00:00:57,184 worked as a hospitalist 24 00:00:58,090 --> 00:01:01,369 and was, actively engaged in patient care in 25 00:01:01,369 --> 00:01:03,549 the hospital when the EMR era started, 26 00:01:04,170 --> 00:01:08,010 and, led the transition from paper to electronic 27 00:01:08,010 --> 00:01:08,829 medical records, 28 00:01:09,689 --> 00:01:12,010 in our hospitals in Northern California and have 29 00:01:12,010 --> 00:01:12,989 stayed in the 30 00:01:13,834 --> 00:01:15,375 hospital and now, 31 00:01:16,075 --> 00:01:18,394 all aspects of care delivery technology arena for 32 00:01:18,394 --> 00:01:19,534 the last 20 years. 33 00:01:20,394 --> 00:01:23,034 So AI adoption is exploding in health care. 34 00:01:23,034 --> 00:01:25,354 In your view, what's the most significant or 35 00:01:25,354 --> 00:01:28,079 promising application of this technology right now? And 36 00:01:28,079 --> 00:01:30,739 how is this informing your organization's innovation strategy? 37 00:01:30,959 --> 00:01:33,280 Now, it's a great question to ask at 38 00:01:33,280 --> 00:01:35,840 this particular time. If we talk about the 39 00:01:35,840 --> 00:01:36,340 now, 40 00:01:36,799 --> 00:01:38,979 it's probably ambient listening, 41 00:01:39,759 --> 00:01:40,659 chart summarization, 42 00:01:41,954 --> 00:01:43,875 and other tools like that that are coming 43 00:01:43,875 --> 00:01:45,734 from our major vendors. 44 00:01:46,114 --> 00:01:48,375 In the future, I anticipate that there'll be 45 00:01:48,994 --> 00:01:50,854 many more applications of AI 46 00:01:51,234 --> 00:01:51,715 that, 47 00:01:52,034 --> 00:01:53,554 you know, some of which we can imagine 48 00:01:53,554 --> 00:01:54,754 right now, but we don't really know what 49 00:01:54,754 --> 00:01:56,054 they're gonna look like until 50 00:01:56,354 --> 00:01:57,094 they mature. 51 00:01:58,290 --> 00:02:00,530 So on a daily basis, health care leaders 52 00:02:00,530 --> 00:02:02,930 are managing greater volumes of data and more 53 00:02:02,930 --> 00:02:05,250 devices across a growing number of care settings 54 00:02:05,250 --> 00:02:05,909 and populations. 55 00:02:06,530 --> 00:02:09,189 In this complex environment, what clinical data integration 56 00:02:09,250 --> 00:02:12,044 tools or practices are you seeing drive improvements 57 00:02:12,044 --> 00:02:13,905 in patient outcomes slash operations? 58 00:02:14,364 --> 00:02:15,905 And and can you share an example? 59 00:02:17,004 --> 00:02:17,985 You know, the 60 00:02:18,364 --> 00:02:19,824 intelligence in the organization 61 00:02:20,125 --> 00:02:21,424 is widespread. 62 00:02:22,409 --> 00:02:26,489 And the access to business intelligence tools that 63 00:02:26,489 --> 00:02:29,770 are easy to use, and can answer questions 64 00:02:29,770 --> 00:02:32,989 that are relevant to practice across the 65 00:02:33,449 --> 00:02:33,949 large 66 00:02:34,409 --> 00:02:35,469 population of 67 00:02:35,875 --> 00:02:36,375 employees 68 00:02:36,754 --> 00:02:37,655 and the diversity 69 00:02:37,955 --> 00:02:39,655 of services that we provide 70 00:02:40,115 --> 00:02:43,415 makes our leaders in those areas able to 71 00:02:43,635 --> 00:02:44,375 have insights 72 00:02:44,754 --> 00:02:45,814 that can lead to, 73 00:02:46,435 --> 00:02:48,449 improvements in quality access, 74 00:02:49,550 --> 00:02:52,030 and employee happiness, and so on and so 75 00:02:52,030 --> 00:02:54,990 forth. So the approach I am interested in 76 00:02:54,990 --> 00:02:55,490 is 77 00:02:56,030 --> 00:02:56,930 the democratization 78 00:02:57,870 --> 00:02:59,889 of access to clinical intelligence 79 00:03:00,375 --> 00:03:01,354 and insights, 80 00:03:01,814 --> 00:03:02,215 and, 81 00:03:02,615 --> 00:03:05,354 making essentially making them much easier to use, 82 00:03:05,495 --> 00:03:07,094 and putting them in the hands of folks 83 00:03:07,094 --> 00:03:10,534 who are the business owners and leaders, so 84 00:03:10,534 --> 00:03:12,134 that they can be powered by that type 85 00:03:12,134 --> 00:03:12,794 of intelligence. 86 00:03:14,049 --> 00:03:16,449 How can health care organizations better support IT 87 00:03:16,449 --> 00:03:18,530 and clinical teams as they carry out innovation 88 00:03:18,530 --> 00:03:20,969 efforts? And, in the industry, what are some 89 00:03:20,969 --> 00:03:22,629 of the common pitfalls you're seeing? 90 00:03:23,889 --> 00:03:24,949 You know, it's a 91 00:03:25,569 --> 00:03:26,069 challenging 92 00:03:27,344 --> 00:03:29,284 problem to be an operations leader 93 00:03:29,664 --> 00:03:32,104 who is not in technology and doesn't have 94 00:03:32,104 --> 00:03:33,125 a view towards 95 00:03:33,584 --> 00:03:35,584 where the technology is going, or, you know, 96 00:03:35,584 --> 00:03:38,324 what might be not even on the horizon, 97 00:03:38,384 --> 00:03:39,924 but coming soon. 98 00:03:40,490 --> 00:03:43,449 So the the best way for operations leaders 99 00:03:43,449 --> 00:03:45,469 to collaborate with technology leaders 100 00:03:45,770 --> 00:03:48,250 is to get down to the foundational level 101 00:03:48,250 --> 00:03:50,110 of what problems are they trying to solve. 102 00:03:50,650 --> 00:03:52,889 And if there's a clear understanding of the 103 00:03:52,889 --> 00:03:54,030 problems that are 104 00:03:54,754 --> 00:03:55,735 worth solving, 105 00:03:56,275 --> 00:03:56,675 then, 106 00:03:57,314 --> 00:03:59,955 the solutioning becomes a collaborative process because the 107 00:03:59,955 --> 00:04:01,655 business owners will always understand 108 00:04:02,355 --> 00:04:02,855 business 109 00:04:03,155 --> 00:04:05,314 far better than technology. And that but the 110 00:04:05,314 --> 00:04:07,974 technology folks can really understand what the opportunities 111 00:04:08,034 --> 00:04:10,169 are, in many cases, better than the business 112 00:04:10,169 --> 00:04:12,349 owners can in any given moment in time. 113 00:04:12,409 --> 00:04:15,290 So it's about dancing together and being super 114 00:04:15,290 --> 00:04:15,790 collaborative. 115 00:04:17,209 --> 00:04:18,889 So what's your top piece of advice for 116 00:04:18,889 --> 00:04:20,730 health care leaders as they prepare for future 117 00:04:20,730 --> 00:04:23,355 advancements in technology and greater demands for care? 118 00:04:23,595 --> 00:04:24,495 Know your customer, 119 00:04:24,875 --> 00:04:26,175 your internal customer, 120 00:04:26,795 --> 00:04:29,835 you know, and really know the business that 121 00:04:29,835 --> 00:04:30,975 they're they're in. 122 00:04:31,355 --> 00:04:33,675 And, that's challenging in health care because health 123 00:04:33,675 --> 00:04:34,335 care is 124 00:04:35,115 --> 00:04:36,175 incredibly diverse. 125 00:04:36,555 --> 00:04:40,009 We we support humans from pre birth to 126 00:04:40,009 --> 00:04:40,830 end of life, 127 00:04:41,370 --> 00:04:44,410 and every dimension of every kind of clinical 128 00:04:44,410 --> 00:04:45,230 condition and 129 00:04:45,610 --> 00:04:48,189 health, wellness and disease, and patients 130 00:04:48,889 --> 00:04:51,824 in infinite variety of settings of care. So 131 00:04:51,824 --> 00:04:53,285 knowing your customer is challenging, 132 00:04:53,665 --> 00:04:55,824 but that's really the heart of it. As 133 00:04:55,824 --> 00:04:57,665 we wrap up the interview today, do you 134 00:04:57,665 --> 00:04:58,944 have any final thoughts you'd like to leave 135 00:04:58,944 --> 00:05:01,561 our our listeners with? I just really appreciate 136 00:05:01,561 --> 00:05:03,641 the opportunity to, speak with you all today. 137 00:05:03,641 --> 00:05:05,241 Thank you so much. Thank you again for 138 00:05:05,241 --> 00:05:07,001 joining us today on the Becker's Healthcare Podcast, 139 00:05:07,001 --> 00:05:08,361 doctor Hoberman, and you have a lovely rest 140 00:05:08,361 --> 00:05:09,501 of your day. Thank you.