1 00:00:00,350 --> 00:00:02,235 - Welcome to Becker's Healthcare Podcast, made 2 00:00:02,235 --> 00:00:03,795 for the people who power US healthcare. 3 00:00:04,075 --> 00:00:05,395 I am Molly Gamble with Becker's, 4 00:00:05,395 --> 00:00:07,995 and today I am so happy to be sitting down with Jody Rosen. 5 00:00:08,425 --> 00:00:10,315 Jody is the Vice President of Innovation 6 00:00:10,375 --> 00:00:12,435 and Digital Strategy with C of Hope. 7 00:00:12,985 --> 00:00:14,395 Jody, welcome to the podcast. 8 00:00:14,565 --> 00:00:17,555 Thank you so much for being my guest. How are you today? 9 00:00:17,615 --> 00:00:19,115 And, and where does the podcast find you? 10 00:00:20,945 --> 00:00:23,285 - Thanks so much, Molly. It's terrific to be with you, 11 00:00:23,585 --> 00:00:24,725 um, and our listeners. 12 00:00:24,945 --> 00:00:26,325 Um, I'm doing really well. 13 00:00:26,505 --> 00:00:29,085 I'm very excited to be, uh, having this conversation 14 00:00:29,155 --> 00:00:32,925 with you, especially in the context of Women's History Month 15 00:00:33,425 --> 00:00:35,965 as we, uh, get to the end of, uh, end of the month 16 00:00:36,185 --> 00:00:40,165 and really thinking about sort of some women, um, 17 00:00:40,305 --> 00:00:42,525 who have inspired me in in my career 18 00:00:42,745 --> 00:00:44,645 and in so many other people's careers. 19 00:00:44,865 --> 00:00:46,805 And, uh, you're at that list as well. 20 00:00:46,945 --> 00:00:51,405 And I'm gonna try to weave in some important women who, um, 21 00:00:51,515 --> 00:00:53,125 have done great things in healthcare 22 00:00:53,345 --> 00:00:55,485 or brought equity to healthcare, um, in some 23 00:00:55,485 --> 00:00:56,885 of our conversation For sure. 24 00:00:57,465 --> 00:00:58,885 - Oh, so thoughtful of you. 25 00:00:59,025 --> 00:01:01,365 And this, this march as we're connecting, 26 00:01:01,365 --> 00:01:02,685 like you said, we are winding down. 27 00:01:02,795 --> 00:01:04,725 It's been a particularly fast one, 28 00:01:04,785 --> 00:01:06,325 it seems like for for many of us. 29 00:01:06,505 --> 00:01:07,685 I'm sure for you too, Jody. 30 00:01:08,225 --> 00:01:10,845 Um, so, so to get us started today, you know, for listeners 31 00:01:10,865 --> 00:01:14,725 who are not as acquainted with c of of Hope as they'd like 32 00:01:14,725 --> 00:01:17,645 to be, can, can you share an overview of the organization 33 00:01:17,785 --> 00:01:20,205 and then your role within it just to kick us off? 34 00:01:22,085 --> 00:01:23,205 - Absolutely. Absolutely. 35 00:01:23,665 --> 00:01:28,045 Um, city of Hope is over a hundred year organization, 36 00:01:28,465 --> 00:01:32,445 um, and our mission of making hope a reality 37 00:01:33,065 --> 00:01:34,765 for all touched by cancer 38 00:01:35,225 --> 00:01:38,605 and diabetes is, is a very powerful mission 39 00:01:38,865 --> 00:01:41,405 and one that that resonates, um, 40 00:01:41,835 --> 00:01:44,045 with many people, um, in their life. 41 00:01:44,345 --> 00:01:46,845 And, you know, I would share a little bit, uh, 42 00:01:46,855 --> 00:01:49,965 about the Roots and the history of our organization 43 00:01:50,265 --> 00:01:54,285 as well is, um, really founded in, um, 44 00:01:54,685 --> 00:01:57,925 Southern California as a non-sectarian 45 00:01:58,775 --> 00:02:03,125 sanitorium back in, uh, 1913, really looking 46 00:02:03,385 --> 00:02:07,365 to help treat, um, individuals who were afflicted 47 00:02:07,365 --> 00:02:08,445 by tuberculosis 48 00:02:09,025 --> 00:02:12,805 and providing care for all, regardless 49 00:02:13,185 --> 00:02:14,685 of their ability to pay. 50 00:02:14,785 --> 00:02:17,845 Is is just truly in the roots of, of who we are 51 00:02:17,945 --> 00:02:19,045 as an organization. 52 00:02:19,225 --> 00:02:24,045 And as tuberculosis was eradicated City of Hope, 53 00:02:24,345 --> 00:02:26,765 um, which at initially it was established 54 00:02:26,785 --> 00:02:30,925 as the Jewish Consumptive Belief Association, um, 55 00:02:31,575 --> 00:02:32,885 began to, um, 56 00:02:33,025 --> 00:02:36,085 and it was consistent of these two campus cottages. 57 00:02:36,625 --> 00:02:40,765 And ultimately that did launch a over a century long journey 58 00:02:41,035 --> 00:02:43,365 that would become City of Hope, um, 59 00:02:44,065 --> 00:02:47,725 and leader at the forefront of our nation's medical 60 00:02:47,905 --> 00:02:49,605 and research institutions. 61 00:02:49,825 --> 00:02:53,765 And we've begun to take on mounting a fight against 62 00:02:54,605 --> 00:02:59,405 diabetes rare diseases, um, hiv aids, and then oncology. 63 00:03:00,185 --> 00:03:04,365 And really in the spirit of, um, one of our, 64 00:03:04,665 --> 00:03:09,485 our early leaders, um, Samuel Galcher coined a phrase 65 00:03:09,635 --> 00:03:12,605 that there is no profit in during the body. 66 00:03:13,025 --> 00:03:16,245 If in the process we destroy the soul. 67 00:03:17,065 --> 00:03:21,725 And these words have really become city of hope's, uh, credo 68 00:03:21,945 --> 00:03:25,725 and are resonate in our mission, vision, 69 00:03:25,825 --> 00:03:27,445 and values, um, 70 00:03:27,785 --> 00:03:32,045 as we are a national comprehensive cancer center, um, 71 00:03:32,475 --> 00:03:35,045 with now a national footprint, 72 00:03:35,305 --> 00:03:39,845 not just in Southern California, but also with hospitals 73 00:03:39,945 --> 00:03:44,045 and outpatient locations in Phoenix, Arizona, 74 00:03:44,425 --> 00:03:46,285 in the Chicagoland area, 75 00:03:47,025 --> 00:03:50,325 and also, um, in, uh, Atlanta, Georgia. 76 00:03:50,945 --> 00:03:54,085 So becoming a national research 77 00:03:54,265 --> 00:03:57,805 and clinical care provider focused on oncology care 78 00:03:57,825 --> 00:04:00,845 and diabetes, um, goes back 79 00:04:00,845 --> 00:04:03,565 to our early roots well over a hundred years ago. 80 00:04:04,185 --> 00:04:07,765 And that piece of, um, uh, philanthropy 81 00:04:08,065 --> 00:04:09,925 and, um, care for all 82 00:04:09,985 --> 00:04:13,045 and equity is very central to our mission 83 00:04:13,425 --> 00:04:15,845 and how we provide care daily. Mm-Hmm, 84 00:04:15,885 --> 00:04:18,085 - , you know, I, I was going to 85 00:04:18,695 --> 00:04:20,685 touch on this toward the end of our conversation, 86 00:04:20,825 --> 00:04:23,765 but I, I think we should stick with it, that the history 87 00:04:23,765 --> 00:04:25,645 that you just shared, I mean, really remarkable. 88 00:04:26,385 --> 00:04:29,085 And it's rare to find an organization 89 00:04:29,755 --> 00:04:32,805 that initially was established to specialize or, 90 00:04:32,805 --> 00:04:35,925 or really set out to treat one disease like tuberculosis, 91 00:04:36,505 --> 00:04:38,005 so successfully in its scale. 92 00:04:38,065 --> 00:04:40,445 And then there's advancements with the antibiotics, 93 00:04:40,825 --> 00:04:42,805 and they then the organization then pivots 94 00:04:42,805 --> 00:04:46,525 to specialize in another pressing disease, uh, in this case, 95 00:04:46,765 --> 00:04:50,405 HIV aids, oncology, diabetes, you know, Jodi, what, 96 00:04:50,405 --> 00:04:54,445 what lessons can we draw from this unique origin story? 97 00:04:56,835 --> 00:04:59,855 - So, great, and, and I, I really do feel as an employee 98 00:04:59,855 --> 00:05:03,455 of the organization and in speaking, you know, with any 99 00:05:03,455 --> 00:05:07,175 of my colleagues, um, I, I think this would come across that 100 00:05:07,795 --> 00:05:12,295 the visionary work we began well over a hundred years ago, 101 00:05:13,335 --> 00:05:17,055 continues today, um, in a very mission-focused way 102 00:05:17,795 --> 00:05:21,975 as we look forward to continuing to be a leader in the fight 103 00:05:21,995 --> 00:05:23,175 to eradicate cancer. 104 00:05:23,995 --> 00:05:27,255 And every day we advance new breakthroughs in cancer 105 00:05:27,735 --> 00:05:31,015 research and cancer treatment in different ways 106 00:05:31,275 --> 00:05:32,575 to support patients 107 00:05:32,835 --> 00:05:37,015 and their loved ones on the oncology journey, um, so 108 00:05:37,015 --> 00:05:41,215 that we can give more patients everywhere, more hope 109 00:05:41,395 --> 00:05:43,775 and new hope because of those, um, 110 00:05:43,775 --> 00:05:47,295 groundbreaking advancements that are happening, um, 111 00:05:47,435 --> 00:05:50,295 at the bench side that can quickly move to the bedside 112 00:05:51,035 --> 00:05:55,455 and then be on to the larger, um, healthcare community, 113 00:05:55,915 --> 00:05:57,055 um, of those who, 114 00:05:57,465 --> 00:05:59,445 who are joining us in the fight against cancer. 115 00:06:00,145 --> 00:06:01,725 Um, and I think the other piece 116 00:06:01,725 --> 00:06:04,885 that I would say about just kind of our, you know, early, 117 00:06:05,495 --> 00:06:06,525 early roots and, 118 00:06:06,625 --> 00:06:10,845 and some of the things that are thematic daily, um, is that, 119 00:06:11,665 --> 00:06:13,485 you know, we were founded by donors 120 00:06:13,585 --> 00:06:16,325 and volunteers determined to make sure that 121 00:06:17,185 --> 00:06:18,605 no one was left out of care. 122 00:06:19,345 --> 00:06:23,665 And that vision for health equity does drive us, um, 123 00:06:23,765 --> 00:06:26,185 and it drives our supporters from a philanthropy 124 00:06:26,185 --> 00:06:28,945 perspective, um, daily in our organization. 125 00:06:29,455 --> 00:06:30,745 Very powerful. Mm-Hmm, 126 00:06:30,785 --> 00:06:31,785 - . 127 00:06:32,095 --> 00:06:34,745 Well, I, I, I am really happy to sit down with you, Jody, 128 00:06:34,765 --> 00:06:36,225 for a number of reasons, but one is 129 00:06:36,225 --> 00:06:37,745 because I, I was sharing with you 130 00:06:37,745 --> 00:06:40,305 before we began a podcast, how much 131 00:06:41,025 --> 00:06:43,825 audience interest we've seen in the past several months 132 00:06:43,965 --> 00:06:45,745 around issues related to cancer. 133 00:06:46,365 --> 00:06:47,425 Um, this is gonna be, 134 00:06:47,445 --> 00:06:50,065 or it's set to be a, a pretty taxing year 135 00:06:50,325 --> 00:06:54,785 for the US Cancer care system with new diagnoses projected 136 00:06:54,785 --> 00:06:56,465 to hit a, a new high in the US 137 00:06:57,015 --> 00:06:59,025 exceeding 2 million for the first time. 138 00:06:59,605 --> 00:07:02,945 Uh, that's about 5,500 cancer diagnoses a day. 139 00:07:03,605 --> 00:07:05,985 The mortality piece, that that is a rosier outlook. 140 00:07:05,985 --> 00:07:08,545 There's some improvements there from the American Cancer 141 00:07:08,655 --> 00:07:10,145 Society projections, but 142 00:07:10,295 --> 00:07:12,945 nonetheless, this is a lot, this is a, a large volume 143 00:07:12,965 --> 00:07:14,545 of diagnoses we're looking at. 144 00:07:14,925 --> 00:07:17,305 How, how does this projection f tie into 145 00:07:17,305 --> 00:07:19,785 or factor into your work today on innovation 146 00:07:19,805 --> 00:07:21,505 and digital strategy at City of Hope? 147 00:07:24,395 --> 00:07:27,705 - Great question. Um, you know, at at the root of, 148 00:07:27,845 --> 00:07:32,305 of the growing rates of, of cancer, early detection, 149 00:07:32,715 --> 00:07:36,465 prevention awareness screening is so important. 150 00:07:36,725 --> 00:07:39,985 Um, and that really rings true for me personally with, 151 00:07:39,985 --> 00:07:41,625 with my public health background. 152 00:07:41,885 --> 00:07:45,505 Um, and, and I'll say that I am very pleased to share that 153 00:07:46,135 --> 00:07:50,185 City of Hope has recently launched, um, a mobile clinic 154 00:07:51,265 --> 00:07:54,985 offering, uh, clients and our patients, um, and, 155 00:07:55,005 --> 00:07:57,465 and those individuals who'd never known the city of Hope, 156 00:07:57,525 --> 00:08:01,505 but by having a mobile van that can, uh, reach out 157 00:08:01,505 --> 00:08:04,305 to neighborhoods out into the community that, um, 158 00:08:04,305 --> 00:08:07,705 clients receive state-of-the-art screening services from 159 00:08:08,665 --> 00:08:10,705 multiple different types of cancers 160 00:08:10,965 --> 00:08:14,825 and, um, genetic disorders that may, um, 161 00:08:15,045 --> 00:08:16,545 and sexually transmitted infections 162 00:08:16,575 --> 00:08:18,825 that might actually increase cancer risks, 163 00:08:19,005 --> 00:08:20,225 um, and other conditions. 164 00:08:20,885 --> 00:08:25,545 And so our mobile clinic clients, um, have access to city 165 00:08:25,545 --> 00:08:28,345 of hope's, world renowned clinical trials are 166 00:08:28,865 --> 00:08:32,185 research programs and, um, technologies 167 00:08:32,365 --> 00:08:35,545 and innovations, breakthrough treatments that are, um, 168 00:08:35,595 --> 00:08:37,025 being used around the world. 169 00:08:37,165 --> 00:08:40,465 And so those mobile clinics is, is one type 170 00:08:40,465 --> 00:08:43,185 of the commitment that we have to, again, the equity, 171 00:08:43,365 --> 00:08:48,145 the outreach, the prevention, um, early diagnosis, 172 00:08:48,325 --> 00:08:51,905 and they're staffed, um, by nurse practitioners, um, 173 00:08:52,375 --> 00:08:56,565 technicians, mammogram technicians, support team nurses, um, 174 00:08:56,565 --> 00:08:58,805 they have changing rooms, private exam rooms. 175 00:08:59,025 --> 00:09:01,365 And it, we're currently scheduling screenings 176 00:09:01,365 --> 00:09:05,165 and events across our Southern California community, um, 177 00:09:05,275 --> 00:09:07,285 with other community-based organizations 178 00:09:07,805 --> 00:09:12,005 'cause partnership on screening, especially to address, 179 00:09:12,135 --> 00:09:14,645 again, back to our roots, um, those 180 00:09:14,665 --> 00:09:17,365 who may not always have access to care is so important. 181 00:09:17,465 --> 00:09:20,005 So I would say one piece of that is, 182 00:09:20,185 --> 00:09:23,765 is definitely the work on early diagnosis. 183 00:09:24,145 --> 00:09:25,565 The other is more 184 00:09:25,565 --> 00:09:28,765 and more oncology care is moving to outpatient 185 00:09:28,825 --> 00:09:30,365 or ambulatory settings. 186 00:09:31,065 --> 00:09:33,325 And I'm excited to share that. 187 00:09:33,825 --> 00:09:35,965 Um, we will be opening in February 188 00:09:36,145 --> 00:09:38,845 of 2025 at our Duarte campus, 189 00:09:39,125 --> 00:09:43,685 a new state-of-the-art Hope Plaza facility, which has, um, 190 00:09:44,065 --> 00:09:47,925 housed within it over 352,000 square feet 191 00:09:48,545 --> 00:09:50,445 of outpatient care being 192 00:09:50,805 --> 00:09:52,565 provided at, uh, for our patients 193 00:09:52,565 --> 00:09:53,845 across nine different levels. 194 00:09:54,435 --> 00:09:57,605 Initially, we'll have 84 new exam rooms, um, 195 00:09:57,695 --> 00:10:02,205 eight procedure rooms, uh, 59 infusion spaces, 196 00:10:02,965 --> 00:10:07,565 a, um, dedicated outpatient, um, imaging, 197 00:10:07,865 --> 00:10:10,565 um, and women imaging modalities. 198 00:10:11,065 --> 00:10:14,485 We are very excited to be having new digital experiences 199 00:10:15,225 --> 00:10:19,165 within that building that can reach patients, um, 200 00:10:19,385 --> 00:10:22,725 and address what their oncology journey needs are, 201 00:10:22,785 --> 00:10:25,605 and begin to move healthcare delivery from sort 202 00:10:25,605 --> 00:10:30,045 of a one size fits all to more of a personalized, 203 00:10:30,355 --> 00:10:32,725 experienced orientation, which is so much of 204 00:10:32,725 --> 00:10:34,165 where the market is going to, 205 00:10:34,905 --> 00:10:38,605 and that ability to think about meeting patients 206 00:10:38,605 --> 00:10:41,765 where they are on their oncology journey, whether it is 207 00:10:42,115 --> 00:10:46,005 that early diagnosis, whether it is they were screened 208 00:10:46,005 --> 00:10:47,085 and treated somewhere else, 209 00:10:47,225 --> 00:10:50,485 and are now looking for, um, other options 210 00:10:50,665 --> 00:10:53,045 and more advanced options with clinical trials. 211 00:10:53,735 --> 00:10:56,325 Where can we meet the needs of patients now, 212 00:10:56,345 --> 00:10:59,805 not just in Southern California, but across the country, um, 213 00:10:59,865 --> 00:11:02,525 and with some of our enhanced digital capabilities, um, 214 00:11:02,695 --> 00:11:04,285 we're very much equipped 215 00:11:04,425 --> 00:11:06,445 and ready to take on that challenge. 216 00:11:07,145 --> 00:11:10,805 - Mm-Hmm. . And the other distinction too is 217 00:11:10,805 --> 00:11:14,005 that there's rising diagnoses 218 00:11:14,135 --> 00:11:16,205 among younger people too, right? 219 00:11:16,225 --> 00:11:18,525 The, the number of diagnoses 220 00:11:18,815 --> 00:11:21,925 among people under 50 are on the rise and cancer. 221 00:11:22,075 --> 00:11:25,685 It's, it's not always been equated as a, a young person's 222 00:11:25,685 --> 00:11:27,565 or a middle aged person's disease. 223 00:11:28,475 --> 00:11:31,245 What does the shift also signal or, or mean for your work? 224 00:11:33,395 --> 00:11:36,475 - Absolutely. I, you know, there's been such an interest in 225 00:11:37,065 --> 00:11:39,555 different, uh, age cohorts. 226 00:11:39,815 --> 00:11:41,915 Um, especially right now as we're, 227 00:11:41,935 --> 00:11:43,875 and we may talk about this a little bit 228 00:11:43,875 --> 00:11:46,715 of the 2030 problem we're, we're looking at with, uh, 229 00:11:46,815 --> 00:11:49,075 an an aging baby boomer population. 230 00:11:49,075 --> 00:11:52,075 But as you think about, um, millennials, gen X, 231 00:11:52,075 --> 00:11:54,845 and other populations as it relates 232 00:11:54,945 --> 00:11:57,845 to seeing cancer diagnoses, rates rising, 233 00:11:58,585 --> 00:12:00,845 but also other types of, um, 234 00:12:01,045 --> 00:12:04,725 diseases affecting younger populations, I, I think one 235 00:12:04,725 --> 00:12:06,965 of the things we have to think about, um, as 236 00:12:07,525 --> 00:12:10,725 provider based organizations is how to meet those needs 237 00:12:11,345 --> 00:12:12,845 of the younger generation. 238 00:12:13,225 --> 00:12:15,925 And really omnichannel comes to mind, 239 00:12:16,725 --> 00:12:21,005 I think meeting the patient slash consumer expectations 240 00:12:21,345 --> 00:12:25,135 and making provider side care welcoming, 241 00:12:25,395 --> 00:12:26,455 making it simple. 242 00:12:26,875 --> 00:12:29,055 Um, and often that means transparent 243 00:12:29,115 --> 00:12:34,055 and mobile first, making it convenient, um, with on demand 244 00:12:34,315 --> 00:12:38,615 or 24 7 access, um, even to some amount of mobile tools 245 00:12:39,475 --> 00:12:41,135 and highly personalized 246 00:12:41,275 --> 00:12:43,615 and contextually relevant to 247 00:12:44,125 --> 00:12:48,175 that patient consumer population with customized products 248 00:12:48,695 --> 00:12:52,015 services offering and opening up self-service tools 249 00:12:52,085 --> 00:12:55,215 that a younger generation is so accustomed 250 00:12:55,215 --> 00:12:57,295 to using in every other part of their lives. 251 00:12:58,015 --> 00:13:02,895 I think those are the types of, um, experiences that, um, 252 00:13:03,355 --> 00:13:05,055 we are definitely investing in. 253 00:13:05,275 --> 00:13:09,455 And I know the broader healthcare provider ecosystem is 254 00:13:09,455 --> 00:13:13,255 investing in, because patients don't wanna be treated 255 00:13:13,255 --> 00:13:15,415 differently when they walk into healthcare 256 00:13:15,965 --> 00:13:18,535 than when they're interacting with so many other verticals. 257 00:13:18,535 --> 00:13:20,975 Whether that is in travel, leisure banking, 258 00:13:21,565 --> 00:13:24,335 lifestyle reservations, what they can do for health 259 00:13:24,355 --> 00:13:27,695 and wellness in a, in their, you know, workout environments, 260 00:13:28,155 --> 00:13:31,295 um, with educational institutions that they interact with. 261 00:13:31,295 --> 00:13:34,415 They're looking for some of those same pieces. Mm-Hmm. 262 00:13:34,455 --> 00:13:36,575 and being able to make sure 263 00:13:36,685 --> 00:13:39,895 that we have simple, transparent, convenient, frictionless, 264 00:13:40,035 --> 00:13:42,855 and personalized services are so important. 265 00:13:43,255 --> 00:13:47,895 I think the other piece that we're seeing around, um, uh, 266 00:13:48,195 --> 00:13:50,695 our, our younger generation is really how 267 00:13:50,715 --> 00:13:54,335 to have partnerships with primary care providers. 268 00:13:54,835 --> 00:13:59,815 We know that that stickiness of orientation, um, uh, around 269 00:14:00,615 --> 00:14:01,975 providers, um, patients 270 00:14:02,075 --> 00:14:05,135 and who are millennials, um, not having as strong 271 00:14:05,135 --> 00:14:08,375 of relationships as maybe a baby boomer population does 272 00:14:08,405 --> 00:14:12,335 with their primary care doctor, how do we reach out 273 00:14:12,395 --> 00:14:15,935 and partner with a whole host of primary care providers 274 00:14:16,275 --> 00:14:20,495 to be able to better educate them on screening 275 00:14:21,055 --> 00:14:25,135 referral management into NCI comprehensive cancer centers 276 00:14:25,485 --> 00:14:28,615 like City of Hope when there is a concern that a patient, 277 00:14:28,995 --> 00:14:30,495 um, may be faced with cancer. 278 00:14:31,155 --> 00:14:33,735 - Mm-Hmm. . No, I appreciate those comments 279 00:14:33,795 --> 00:14:34,895 so much, Jody, because I think you, 280 00:14:34,895 --> 00:14:37,495 you said on this earlier, but so often, I mean the, 281 00:14:37,555 --> 00:14:40,095 the language has said that we have an aging 282 00:14:40,095 --> 00:14:41,455 and graying population, 283 00:14:41,595 --> 00:14:44,095 and that was correlated to health outcomes. 284 00:14:44,315 --> 00:14:47,255 But I think what that can miss is, like you said, 285 00:14:47,255 --> 00:14:50,775 the millennials, the Gen y, the, the people 286 00:14:50,775 --> 00:14:54,285 who are in their early forties right now, um, yeah. 287 00:14:54,315 --> 00:14:56,125 That they aren't necessarily gray, 288 00:14:56,585 --> 00:14:59,005 but they are struggling with different health challenges, 289 00:14:59,005 --> 00:15:00,445 like you said, and then they kind 290 00:15:00,445 --> 00:15:02,805 of are operating the system where so much of it is built 291 00:15:02,805 --> 00:15:05,525 around Medicare recipients and, and, 292 00:15:05,625 --> 00:15:08,925 and retirees that have very different access 293 00:15:08,945 --> 00:15:11,845 and availability for a care team compared to someone 294 00:15:11,865 --> 00:15:14,605 who might still be working or with a young family. 295 00:15:14,985 --> 00:15:16,965 So I, I really appreciate that point. 296 00:15:17,125 --> 00:15:18,405 'cause I think in some ways, um, 297 00:15:19,355 --> 00:15:21,405 this group can be overlooked in some 298 00:15:21,405 --> 00:15:24,085 of the traditional ways about thinking about agreeing 299 00:15:24,085 --> 00:15:25,805 population or an aging population. 300 00:15:28,005 --> 00:15:29,485 - Absolutely. Absolutely. And, and, 301 00:15:29,585 --> 00:15:31,965 and I will say you have both, you have younger 302 00:15:32,525 --> 00:15:37,475 diagnoses happening with a, uh, population of individuals 303 00:15:37,475 --> 00:15:41,675 who have different types of consumer, um, expectations 304 00:15:41,935 --> 00:15:44,915 around care delivery and service delivery. 305 00:15:45,695 --> 00:15:47,355 And at the same time, 306 00:15:47,975 --> 00:15:51,075 you do have this 2030 problem people discuss of 307 00:15:51,175 --> 00:15:53,595 as it relates to insufficient resources 308 00:15:54,295 --> 00:15:56,075 and an ineffective, um, 309 00:15:56,435 --> 00:15:58,555 delivery system supporting the doubling 310 00:15:58,555 --> 00:16:02,955 of baby boomer generation, um, from 2002 311 00:16:02,955 --> 00:16:03,995 to 2030. 312 00:16:04,255 --> 00:16:08,755 And what that means for us as it relates to a workforce 313 00:16:09,225 --> 00:16:13,675 that will be retiring at the same time you have baby boomers 314 00:16:13,775 --> 00:16:17,475 who may be resulting in needing additional care. 315 00:16:18,135 --> 00:16:20,195 And so that begins to put a lot 316 00:16:20,195 --> 00:16:23,915 of compression on a nationwide shortage of care providers. 317 00:16:24,135 --> 00:16:27,075 Mm-Hmm. , um, and, um, you know, 318 00:16:27,075 --> 00:16:28,475 where are those opportunities 319 00:16:28,615 --> 00:16:30,115 to continue to take care of people. 320 00:16:30,335 --> 00:16:33,115 And so, you know, I do think some of those shifts 321 00:16:33,115 --> 00:16:35,595 and patterns and of trends are really interesting. 322 00:16:35,835 --> 00:16:37,835 'cause I do think those are real opportunities 323 00:16:38,505 --> 00:16:42,835 that we can be looking to leverage, um, more, 324 00:16:43,615 --> 00:16:46,155 uh, you know, the places that deep learning, um, 325 00:16:46,375 --> 00:16:49,675 how artificial intelligence can help us lead 326 00:16:49,695 --> 00:16:53,195 to improved health outcomes, improve early detection, 327 00:16:53,305 --> 00:16:57,315 improve access, uh, decrease burnout, really foster top 328 00:16:57,315 --> 00:17:02,075 of licensed care for clinicians who, who are working daily 329 00:17:02,175 --> 00:17:03,675 and taking care of patients daily. 330 00:17:04,095 --> 00:17:05,355 But some of the noise of 331 00:17:05,355 --> 00:17:07,075 practicing medicine gets in the way. 332 00:17:07,135 --> 00:17:10,715 And I think, um, you know, ultimately with 333 00:17:11,245 --> 00:17:14,915 leveraging the right generative AI strategy 334 00:17:15,845 --> 00:17:18,795 algorithms, you really can affect both 335 00:17:19,455 --> 00:17:22,195 the entire care journey experience for our patients, 336 00:17:22,535 --> 00:17:26,355 but also so importantly for our clinical providers, um, 337 00:17:26,615 --> 00:17:28,515 to really, you know, bring the joy 338 00:17:28,515 --> 00:17:32,275 of practicing medicine back, um, as well as, um, 339 00:17:32,635 --> 00:17:34,435 allowing patients to feel more human again 340 00:17:34,495 --> 00:17:36,235 and not as robotic in a system. 341 00:17:36,485 --> 00:17:40,715 Right. If you can automate the, the stuff that doesn't, um, 342 00:17:41,335 --> 00:17:45,475 is not additive to the human part of care delivery, um, 343 00:17:45,495 --> 00:17:49,285 but is so vital and give people more time to interact 344 00:17:49,475 --> 00:17:52,885 with their provider on a oncology journey. 345 00:17:53,045 --> 00:17:55,845 I think those are some tremendous opportunities we have 346 00:17:56,025 --> 00:17:57,405 as it relates to trends and, 347 00:17:57,425 --> 00:17:59,645 and things that we are looking forward 348 00:18:00,105 --> 00:18:01,405 to continuing to explore. 349 00:18:01,665 --> 00:18:04,165 And that the, the entire, uh, 350 00:18:04,525 --> 00:18:07,205 academic medical community on the healthcare side is 351 00:18:07,405 --> 00:18:08,445 continuing to explore, 352 00:18:08,445 --> 00:18:10,085 which is very exciting. Mm-Hmm. . 353 00:18:10,835 --> 00:18:13,365 - Well, Jody, are there any other trends, any other shifts 354 00:18:13,365 --> 00:18:16,725 or patterns that you wanted to note related to cancer care 355 00:18:16,825 --> 00:18:18,765 or other care offered at City of Hope? 356 00:18:19,185 --> 00:18:21,725 Um, or any other closing thought for our listeners 357 00:18:21,725 --> 00:18:22,725 as we wind down today? 358 00:18:24,045 --> 00:18:27,095 - Sure. Sure. I, I really just think that the piece 359 00:18:27,095 --> 00:18:29,335 that we are beginning to focus on, um, 360 00:18:29,795 --> 00:18:32,135 for all patients is really this 361 00:18:33,045 --> 00:18:35,065 hyper-personalized care orchestration 362 00:18:35,285 --> 00:18:38,505 and really thinking about omnichannel care. 363 00:18:38,965 --> 00:18:41,545 And so that ability to call, click 364 00:18:41,545 --> 00:18:44,985 or come is so important for us, especially 365 00:18:45,445 --> 00:18:47,585 as we have become a national 366 00:18:48,385 --> 00:18:52,425 NCI comprehensive Cancer center across the United States, 367 00:18:52,765 --> 00:18:54,465 is really beginning 368 00:18:54,605 --> 00:18:58,185 to think about those interconnecting pieces that 369 00:18:59,505 --> 00:19:01,985 patients are really desiring in their experience, 370 00:19:02,375 --> 00:19:07,345 whether it is know how to connect with me, um, know, me, 371 00:19:07,345 --> 00:19:10,625 know, know my preferences, help me orchestrate my care. 372 00:19:10,845 --> 00:19:14,825 And that is all of that ability to think about how 373 00:19:14,825 --> 00:19:17,345 to reach patients both inside our, 374 00:19:17,345 --> 00:19:19,305 our four walls as well as outside. 375 00:19:20,045 --> 00:19:22,345 And, and the same in the flip side could be true 376 00:19:22,405 --> 00:19:23,585 for our workforce, right? 377 00:19:23,725 --> 00:19:26,745 And so, so much of, uh, the workforce, um, 378 00:19:26,795 --> 00:19:29,025 since the global pandemic pieces of 379 00:19:29,025 --> 00:19:31,745 that workforce are remote, so how to continue 380 00:19:31,845 --> 00:19:34,945 to create team-based care, um, 381 00:19:35,325 --> 00:19:38,625 to best support our patients on their, on their journey. 382 00:19:39,075 --> 00:19:41,225 These are very important projects 383 00:19:41,405 --> 00:19:42,945 and, and work we're leading. 384 00:19:43,325 --> 00:19:45,385 And, um, hopefully you'll have me back 385 00:19:45,405 --> 00:19:47,105 and we can share some updates on 386 00:19:47,105 --> 00:19:48,265 those things. Uh, next time 387 00:19:48,765 --> 00:19:49,765 - You can plan on that. 388 00:19:49,845 --> 00:19:52,785 Uh, listeners, this has been Jody Rosen, vice President 389 00:19:52,785 --> 00:19:54,625 of Innovation Digital Strategy at City of Hope. 390 00:19:55,055 --> 00:19:57,105 Jody, thank you so much for your time 391 00:19:57,325 --> 00:20:00,265 and for connecting these trends 392 00:20:00,285 --> 00:20:02,265 and projections around cancer rates 393 00:20:02,285 --> 00:20:04,345 and cancer care in the year ahead, back 394 00:20:04,345 --> 00:20:06,585 to the work you do in innovation, digital strategy. 395 00:20:06,755 --> 00:20:08,625 Truly so helpful to see the bigger picture. 396 00:20:09,045 --> 00:20:10,665 We really appreciate you being our guest today. 397 00:20:11,355 --> 00:20:13,745 - Thank you so much, Molly. A pleasure. I.