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- This is the Becker's
Healthcare Podcast, created

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who power us healthcare.

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Thanks for listening.
Now here's the episode.

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- Hi, this is Kate Cruz at
Becker's Healthcare Podcast.

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I'm with Sara Vay.

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Uh, to get us started, Sara,

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can you share a little bit about yourself

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and your role at your organization?

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Sure. Uh, well, it's
great to be here today.

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I, um, am the Chief Digital Officer

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and the Chief Strategy
Officer at Providence.

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Uh, Providence is a large, uh,

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health system based in
the Western United States.

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We have 51 hospitals,
over a thousand clinics,

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and we're vertically and
horizontally integrated, of course.

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Um, so we cover seven states,
um, from Alaska, Washington,

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Oregon, California, Texas,
New Mexico, and Montana.

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And, um, in my role, I especially, um,

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from a chief digital officer perspective,

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I'm really responsible for that front end,

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that digitally enabled front
end of the organization, um, so

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that we can be discoverable by
the folks in our communities.

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We can get them into our
system when they need care.

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We can establish long-term
relationships with them and, uh,

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and sort of build that,
um, build that, um,

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consumer grade experience that
we're so used to in other,

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um, in other facets of our lives.

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So I have responsibility for
marketing, digital experience,

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and a product development group

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where we build technology to help do that.

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You sound very busy, <laugh> <laugh>. Yes.

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Well, thank you for
sharing. When you think

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of digital innovation
in healthcare right now,

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what excites you the most and why?

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There are actually a lot of
things that excite me, um,

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in digital, and it's
been, you know, I've been

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with Providence for almost eight years,

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and we've gone through ups and downs.

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<laugh>, I would say, uh, in
terms of digital enablement

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and digital health, uh, in, in healthcare.

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Um, whether it be care delivery related

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or sort of around care delivery.

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Um, but we've gone
through some ups and downs

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and I think we're, um, coming
out of 2022 where there was

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a lot of pressure on health
systems, uh, financially,

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you know, coming out of, uh,

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or the continuation of
two plus years of covid

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and sort of the knock on effects.

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So, um, you know, last year
was a difficult time this year,

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health systems are
continuing to work on kind

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of the core improvement,

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but how digital supports that
is, um, is really exciting.

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So some, a couple of the things

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that I'm very excited about
are just sort of this notion

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of like platforms that support
consumer grade experiences.

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Uh, for many years we were more in the,

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I would say like point solution land

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where there were these lots
of solutions cropping up,

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but no systematic way to put
them, you know, to surface them

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to users and, um,

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and to create that really great
consumer grade experience.

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So those types of platforms

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that are emerging, I'm
very excited about them.

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Uh, no technology conversation
these days would be complete

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without talking about generative AI

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and large language
models, um, in particular.

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And we've started to use them

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to support our personalization
efforts to support

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how we navigate patients

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and consumers throughout our system.

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Um, in particular by understanding
their intent at like a

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really deep level and then connecting

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'em with the things that they need.

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So, uh, those are two really big areas

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and I think, you know, it's
kind of easy to say, hard to do,

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and we're still at the very early stages,

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but it's, um, it's a really exciting time.

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It's been really interesting
to hear organizations

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and their different
approaches to generative ai.

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Um, 'cause like you said,
everyone's talking about it,

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but everyone has a different
perspective use for it.

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Um, so thanks for sharing that.

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Um, at your organization,

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what are your top
priorities for technology?

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What are big issues that
you're trying to solve?

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Uh, absolutely.

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You know, I'll, I'll give
you a couple different, uh,

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lenses, um, to apply to this problem.

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Uh, uh, or rather like just
how you do tech enablement.

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We have a whole host of work

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that our chief information officer,

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um, owns within the system.

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And that's primarily around
sort of core infrastructure.

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Think about how we partner
with Microsoft around cloud,

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for instance, or our
platform partners from an EMR

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or from an ERP, um,

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enterprise resource planning perspective.

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So that's a lot of work
that his team does, um,

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separate from what the
chief, you know, my, uh,

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digital role is focused on.

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Um, they also focus on caregiver facing.

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We call all of our employees caregivers.

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So they focus on, you know, um,

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supporting our caregivers
in, uh, with technology

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to reduce burnout or to support
care model redesign or, um,

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or, you know, support our
core operations from a talent

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acquisition and retention standpoint.

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So there's a lot of
activity happening there.

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It to modernize, um, uh, kind of

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get single platforms

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or more coherent inter um,
enterprise infrastructure,

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like technical infrastructure
to, um, to make our ability

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to innovate on those, um,
populations like our caregivers,

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much more rapid, much more effective.

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Then the work that my team
owns is really focused on,

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again, our consumers.

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So, um, so from a technical
perspective, we're focused on,

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actually, let me back up and say

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what we're focused on from a business

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or from a enablement perspective,

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we're focused on, um, discovery.

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So, and in service to
driving, um, new customers,

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new patients, new consumers
who need care into our system.

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So, you know, uh, sort of the crude way

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of saying it is new customer acquisition.

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We're focused a lot on engagement

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and, uh, we're focused,
uh, on kind of establishing

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that relationship once you've got,

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once you've earned the right,

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and that helps to drive
things like, um, uh,

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long-term value capture
and things like that.

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So from a, so again, we're,
we're doing things like around

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identity driven engagement,
which means know your user

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and then surface up, um,

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and serve up the contextually relevant

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personalized things to them.

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Um, do so in a frictionless way

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or reducing as much friction as possible.

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And then, um, use that to drive kind

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of ongoing relationships, um,

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that may not exclusively
be in the, I would say,

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clinical transaction domain,

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but it helped to establish
that relationship.

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Yes. So very important stuff.

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Um, what is one piece of advice you'd give

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to healthcare leaders today
regarding digital innovation?

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Well, uh, <laugh>, uh, as I mentioned,

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the 2022 was a really difficult year.

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And, um, I think it was also
positive in that it reinforced

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the need to be focused

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and to really know what
you're trying to solve for.

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Um, we, we had, um, you
know, digital was a bit

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of a hot, you know, area,

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but not necessarily, um, hadn't
really demonstrated value.

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And, um, we were many
systems across the country

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and ourselves included, we were kind

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of dabbling in some places.

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Yep. And, um, what I learned last year,

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most importantly was
focus on the core thing

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that's gonna help the core
of the system survive.

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Mm-Hmm. <affirmative>. And, um,
that's a recipe for success.

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Um, so focus, don't dabble

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and then do so in partnership with others.

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Tech enablement is, uh,
very resource intensive.

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So, uh, we couldn't do,
uh, a lot of the work

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that we've done without our
cloud partnerships, our, um,

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our other sort of
infrastructure partnerships

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that then allow us to
build technology on top

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of them in a more scalable way.

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Yeah, great advice and some
great points. Thank you.

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Um, could you provide
examples of specific instances

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where there, where the integration

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of informatic solutions led
to improved patient outcomes

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or enhanced patient
provider communication?

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Uh, I have a great example on this one.

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Um, and I'll again kind of,
uh, anchor it on the problem

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that we've faced, which
is that over the course

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of the last almost four years
now since Covid started, one

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of the things that we,
um, as an industry did was

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to support getting our
patients online with us.

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And, um, what that meant was
we trained a lot of folks

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to use things like telehealth to message

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with their providers.

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Now, that's a good thing in
some ways and in another,

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and there were unintended consequences.

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One of the unintended
consequences was that we, um, uh,

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saw a huge explosion
of messages being sent

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to providers in their in basket.

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The, and for folks that may
not know the in provider in

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basket is like their inbox, right?

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Yeah. Um, and those messages
were being generated

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by patients in the EMR.

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They would go into, in our case, MyChart,

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and they would send their provider message

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about all sorts of things.

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Some of them are clinical
things, some of them are like,

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I need to reset my passwords.

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Some of them are, um, I need to,

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but check on my medication refill.

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I need to book an appointment.

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You know, all sorts of different things.

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And, um, and so, uh, what that amounted

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to was this explosion
of in basket messages.

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Um, and it became very

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unsustainable for our providers, right?

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They've gotta deliver c clinical
care, like then adding this

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to their plate is, um, really challenging.

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So, uh, we've viewed the problem
in a couple different ways.

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Our how to tackle the problem in one way,

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you can actually support a
patient in getting their question

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answered or their task completed, um,

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without them having to send a message.

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And, um, we call that message deflection.

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And what we did was we put
a chat bot in front of, in,

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in MyChart, in front of our experience,

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and, um, enabled our patients
if they were thinking about

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sending a message to instead
converse with the chat bot.

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And the accuracy of these chat
bots has gotten even better

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with LL, with LLMs, which
are large language models.

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Um, and we have been able
to satisfy, um, a lot

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of their requests

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or their needs without them ever having

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to send their provider a message.

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That's awesome. So that's like one

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of the things I'm most excited about.

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We've got some early results,
for instance, over 20%

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of administrative
messages were handled via

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this, via this mechanism.

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So, uh, so that's pretty cool. Yeah.

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And it's a really measurable
benefit to the, uh,

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to our clinicians or their care team

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so they don't have to do it themselves.

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Yeah, absolutely. I can't
think of anything that would

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speed up burnout much quicker
than 300 plus emails a day.

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Exactly. <laugh>, um, five years from now,

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what do you think will be the
most significant change in

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healthcare delivery and operations,

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and how can leaders prepare?

248
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Um, you know, I think
that, uh, the realities

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of the last couple years have
sort of started to set in, in

250
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that, um, the importance
of, uh, partnerships

251
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and connected ecosystems of care.

252
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Now those are like, that's
kind of a lot of jargon,

253
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but really what that means
is we're going to fully start

254
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to realize that patients

255
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and consumers don't just go to one place.

256
00:11:23,205 --> 00:11:24,915
We've been talking about
it for a long time,

257
00:11:25,495 --> 00:11:30,075
but, um, I think we're
like the, you know, um,

258
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we're fully actually
experiencing it now and,

259
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and realizing its implications.

260
00:11:36,215 --> 00:11:39,355
Um, and like one of the things
that we've realized is that,

261
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uh, consumers use about five
different healthcare brands a

262
00:11:44,515 --> 00:11:46,035
year for a variety of different things.

263
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And they're often doing
that on their own, right?

264
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They have to navigate it on their own.

265
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And so, um, engaging
systematically in partnerships

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that allow all of these
different brands to, um,

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benefit from working with
one another in service

268
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to a better patient experience, I think is

269
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what we're gonna start
seeing more and more of.

270
00:12:05,305 --> 00:12:08,805
Um, like there are a lot of
other, of course, systemic

271
00:12:09,325 --> 00:12:11,525
structural challenges in
the healthcare system.

272
00:12:11,595 --> 00:12:14,605
Like, for instance, how
care is financed, right?

273
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Like that's a, that's a very difficult

274
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in potentially intractable problem,

275
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but connecting the dots,
I think for patients, um,

276
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around common frameworks like,
uh, like consumer engagement

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00:12:27,965 --> 00:12:30,445
that's supported by single
sign-on, for instance.

278
00:12:30,715 --> 00:12:32,205
Like, I think we're
gonna start seeing that.

279
00:12:32,385 --> 00:12:34,725
Um, I know we are working on it actively.

280
00:12:34,785 --> 00:12:36,245
We actually just announced, um,

281
00:12:36,865 --> 00:12:39,965
our fourth incubated technology
that's working on that, um,

282
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that notion of identity driven engagement.

283
00:12:43,065 --> 00:12:46,405
And so I think that's the
biggest single biggest change

284
00:12:46,405 --> 00:12:47,525
that we'll see in the next five years.

285
00:12:47,525 --> 00:12:48,805
Yeah. That will be huge.

286
00:12:49,115 --> 00:12:50,565
Well, Sarah, Sarah, thank you

287
00:12:50,565 --> 00:12:52,125
for spending some time with me today.

288
00:12:52,145 --> 00:12:53,925
Is there anything else
our listeners should know?

289
00:12:55,645 --> 00:12:58,965
I think it is a, um,
we're at a time, you know,

290
00:12:58,965 --> 00:13:01,565
there's like ebbs and
flows in terms of change

291
00:13:02,025 --> 00:13:05,365
and, um, movement in,
um, in every industry.

292
00:13:05,365 --> 00:13:08,405
And I think we're coming up
on a time where there's going

293
00:13:08,405 --> 00:13:13,365
to be a lot of change and,
um, that can be both exciting

294
00:13:13,365 --> 00:13:17,405
and scary and it's really
up to us to, um, uh,

295
00:13:18,555 --> 00:13:21,025
drive it in a way that's
beneficial to our communities.

296
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So I'm really looking forward to that.

297
00:13:22,525 --> 00:13:24,225
And I think, um, you know,

298
00:13:24,225 --> 00:13:26,305
from a delivery system standpoint,

299
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from a technology underpinning standpoint,

300
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we can collectively do that.

301
00:13:30,135 --> 00:13:32,625
Awesome. Well, thank you
again for all of your time,

302
00:13:32,625 --> 00:13:33,865
your insights, your advice.

303
00:13:34,125 --> 00:13:36,785
Really enjoyed it. And thank
you so much. Thank you.

304
00:13:40,175 --> 00:13:42,585
- It's so important for leaders
at the top of organizations

305
00:13:42,585 --> 00:13:45,385
to keep learning, stay
sharp, grow their networks

306
00:13:45,725 --> 00:13:48,265
to help our audience better
do this in a more simplified,

307
00:13:48,265 --> 00:13:49,945
personalized, and meaningful way.

308
00:13:50,505 --> 00:13:52,985
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310
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312
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313
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314
00:14:05,445 --> 00:14:06,265
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