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- Prepare to dive into the forefront

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of healthcare innovation at
our 14th annual meeting coming

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up on April 8th

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through 11th at the Hyatt Regency
in Chicago, with thousands

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of industry leaders converging
over four dynamic days

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of discussions on crucial
topics from health IT

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to executive leadership.

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It's where the future of
healthcare takes shape.

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We can't wait to connect
with you in person

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and engage in these
important conversations.

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- This is Laura Dedo with the
Becker's Healthcare Podcast.

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I'm thrilled today to be
joined by Dr. Bradley,

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karate Vice President
and Chief Digital Officer

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of Froedtert Data Health.

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Dr. Ate, it's a pleasure to
have you on the podcast today.

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- Thank you, Laura. Happy to be here.

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- Now, I'm looking forward
to learning more about some

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of the successful projects
that you've been doing recently

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and how you're thinking about the future.

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But before we dive into my questions,

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can you tell me a little bit more

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about yourself and your background?

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- Sure. I have been in
healthcare, uh, for about 20,

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uh, plus, uh, years,

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more than half spent in
the informatics, uh, space.

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My focus has always been on
how we can use the technology

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that we have to really make
our care processes much more

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efficient and, and frankly,
work better for our patients

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that we're serving as well as
our, as our clinical teams.

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Uh, you know, currently, uh, my role is

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as the Chief Digital Officer
for, uh, freighter data care,

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uh, health, and also I serve
as the interim president

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of our, uh, digital subsidiary

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that we call Inception, inception Health.

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I also, uh, continue to, uh, see patients

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as an internist as well.

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- Well, that's a lot to take on,

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and I can imagine you're pretty busy and,

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and you know, it's really
cool to hear about, um,

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your innovation center as well, and,

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and just, uh, you know,
excited, um, that you're able

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to do all of these things
in the healthcare space.

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Now, given that, what are
some of your top priorities

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for the next year or so?

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- Well, there's no shortage
of things going on,

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but you know, very clearly, you
know, number one priority is

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to continue to develop out our
population health programs,

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uh, vis-a-vis digital.

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The way that we've been organizing digital

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and population health is to really

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fit very closely to together.

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And, uh, we're continuing to, you know,

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develop those programs
around virtual nursing, uh,

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remote patient monitoring,

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and our digital therapeutics
that we, that we have

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to support, uh, chronic care management.

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So, and that remains, you
know, a, a number one priority.

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Second priority we have is

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we're still focusing on making
healthcare easier for people.

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And one of the engineers on our
team, you know, reminded me,

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uh, very astutely sometimes,
uh, you can't make things, uh,

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simple that are complex

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and, um, we often will say,
oh, we need to simplify X,

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we need to simplify Y.

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But, but frankly, there's a lot

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of complexity in, in healthcare.

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Um, but the engineer went on to say,

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but you can make it easy.

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And, and that's what
we're focusing on as well.

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We have a, a large body of work right now

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around our patient engagement center.

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And then over top of
that, we're overlaying a,

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a conversational AI program
on top to make it really easy,

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uh, for our patients to be able

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to make transactions anytime,
anywhere, uh, through the web,

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through voice, uh, uh, through chat.

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So getting that integrated,
getting that developed, uh,

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getting that, uh, developed
in close partnership with our,

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our operators is a big focus of ours.

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We have a, a, a fairly
broad scope, uh, of that.

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Um, and then the, the third
thing that we're looking at,

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you know, from a priority
perspective is really looking at

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how we can reimagine some of
our clinical care programs now

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that we have telehealth
capabilities, now that we have, uh,

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such high, uh, connection
with our patients through, uh,

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portal, uh, mobile applications, um,

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and the like, you know,
how, how can we start to

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evolve the care model so it's
less about what we're doing

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in the clinical, uh, office

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and more of what we can do
together with the patients, uh,

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at home enabled by technology.

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So how we develop those
programs, you know, coming out

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of the, the pandemic, we
certainly did a lot of telehealth

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and telemedicine, but our
focus right now is really

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how we can dig in

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and create sustainable, uh,
programs that really provide,

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uh, high value, uh, for patients.

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So those are, those are three of our,

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our top priorities here.

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- That's so interesting to hear about,

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and especially, you know, that
last point you mentioned, um,

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about reimagining clinical care

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and bringing the virtual aspect into it

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and how that becomes
part of the whole, uh,

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care offerings within the health system.

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You know, when you look at clinical care

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and with your background as a physician

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and continuing to practice
physician as well.

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Um, what do you, I
guess, see as being, um,

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the evolution over the
next 3, 4, 5 years or so?

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How do you really, um,

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see organizations leaning
into change in this kind

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of reimagined workforce as well

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as access points within
the healthcare space?

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- I think we've been talking
about team-based care for

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a while, and I think it's
now really time that we

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embrace the best of, of that,

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and we're working through
that internally with our

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advanced practice providers,
with our nurses, uh, with our,

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uh, m DDoS, you know, what
does that care team look like?

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And then the other aspect
is how can we augment

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and enable the, uh,

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and support the care
team, uh, from a distance?

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And, you know, I think we're
seeing a culture, what I've,

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what I've witnessed in my
own clinical practices,

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we've had a, a culture from
very hyper localized care,

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you know, really being
about the very local,

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on the ground care team,
uh, to really, uh, more

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of a system systems of care, uh, approach.

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So, you know, how can we
layer in population health

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programs, uh, for example,

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how can we layer in centralized resources?

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And we've been doing this certainly

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with our own population
health efforts as well as our,

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our digital outreaches.

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But the, the culture's evolved,

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and I think a lot of it has
to do with just, there's

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so much on the plate of our
clinical care teams right now

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that it's, uh, not just hard
to keep up, it's impossible

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to, uh, to keep up.

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And, and I think we have
an obligation to, you know,

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make it easier for our, our
care teams to deliver what, on

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what they do best and to take things off

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of their plate in, in other ways.

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So, you know, the
conversation around how we

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share work, uh,

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are definitely becoming
more fruitful and changing.

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And I, I think that's not
just at our organization.

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I think that's, that's really across

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the, across the industry.

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And that means that we do
have teams that evolve, teams

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that change, um, roles that, that change.

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And we learn how to work in a
more, uh, distributed model.

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We have evolution of, uh,
you know, certain roles,

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and let's take telehealth,
you know, for example,

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and portal messages.

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Um, you know, people wanna get
in touch with their clinician

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for, uh, advice.

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And we're seeing, we've
been doing this since the,

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around 1999, 2000 where
we've, uh, had, uh, portals

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that have been available for
patients to send in and message

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and, and now with the penetration of, um,

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portal access, uh, internet access, uh,

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on the go smartphone use,
uh, this is really the way

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that patients first want
to interact with us.

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Uh, do I have a problem, uh,
if I do, can you see me today?

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Uh, or can you work me in?

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And, uh, we don't have a
system of care for that.

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And so right now we're seeing clinicians

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managing portal messages
on lunch breaks, uh,

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after they put their kids to bed

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before they start clinic
in the, in the day.

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And this's just not a
way to run a service, um,

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if anything, and it does lead
to the contribution of, uh,

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just the fatigue and burnout
that we're seeing across.

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And, and patients, um,
appreciate the, the messages,

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but also they, they understand

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that clinicians are doing
this sort of outside of, uh,

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visits and at least our research has shown

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that they do self-censor
and, um, are are respectful.

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Um, but even with that,
there's still a lot of messages

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that are, are coming forward.

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Uh, you know, a lot

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of the conversation in the
industry has been about adding a,

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a fee to, to those
messages as a way to either

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make it more fair to
acknowledge the work being done

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or to, you know,

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potentially gatekeeper throttle
messages coming in, which I,

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I can understand the fairness.

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I have a, a challenge with
putting up more barriers to

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access and communication with patients.

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But all that being said, what
if we took an opportunity

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to reimagine, you know, that
how patients interact with the,

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the, uh, healthcare system
and with the clinics?

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And what if we built a system of care, uh,

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that started digital first

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and then brought someone into in-person

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or got to the specific clinician,

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if only they could, they could answer.

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But there's, there's a lot
that we could do in this space,

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and this is what I'm
really excited that we're,

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we're starting to lean in and,

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and really reimagine how patients
can interact, uh, with us.

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I mean, in, in a way we've been
talking about digital front

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door, you know, for years, uh,

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particularly in the digital health space,

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a digital front door is more
than building an app, uh,

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or having a new website.

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It's really re-imagining how
people walk through that door

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and, and how they interact.

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And I think we're finally getting there.

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- That's truly fascinating to think about.

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And, you know, exciting as you
mentioned, that we're getting

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to a space where, um,
that type of mindset and,

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and, um, ability to connect

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with patients on the
digital front, um, you know,

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and really thinking
through how that integrates

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with the entire clinical team

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and experience, um, is,
is really great to hear.

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And digital first too.

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Um, you know, I can imagine

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that's much easier said than done in terms

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of applying the technologies
of workflows and whatnot.

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But, um, I, I really think an exciting way

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to look at the future.

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Um, and, and with that in
mind, you know, I, I think you,

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um, mentioned so much there.

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I, I was wondering if you
could talk about your most

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successful project from
the last year or two.

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What did you do and how did
you measure the results?

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- Absolutely. Well, none
of the work that, you know,

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we have, uh, that we're
working through is, is de novo.

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We're really, you know, taking
several incremental steps.

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I'll just take, you know, our virtual, uh,

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nursing, you know, for example.

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Um, you know, this is
really an evolution of work

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that we've had with, uh, an an EICU

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that we've been able

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to successfully develop a very
talented, uh, nursing team

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that really fills a lot of gaps and,

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and really delivers value.

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They've delivered value.

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And, um, our covid remote monitoring,

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they've delivered value in
helping patients, uh, stay safe

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as they transition out of
the intensive care units,

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particularly when our intensive
care unit census this are,

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are high and providing extra
support to the, to the units.

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You know, I was looking
over our, our numbers

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and, you know, last year, uh,

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we had 10,000 tele hospitalist

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interventions, you know, by this team.

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So I think we're really
learning how to work,

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again with a centralized,
uh, virtual resource in a way

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that, um, really respects the, um,

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the care on the grounds,
but really supports

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and augments provides a
additional layer of, of safety.

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And, uh, and we're really
excited to build on that,

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you know, our building on top
of, you know, newer clinical

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programs and services we're
seeing across the industry.

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Several, uh, try to
address that, that problem

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that I was mentioning earlier
around, uh, digital access

262
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and portal messages and, and
really looking for guidance

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and advice on, on where to turn.

264
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Uh, some organizations
have had success, uh,

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putting bots in front.

266
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Uh, we have developed
a, a fairly robust, uh,

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asynchronous care, uh, program,

268
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and we continue to see volume,
uh, increasing through that.

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But what I was gonna say is, you know,

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our investment in our,
our digital front door,

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we wanna make it as easy as
possible for people to get

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where they need to go within
the healthcare system safely,

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effectively, and then to
develop that, that relationship.

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And one of the measures that
we've been using, uh, for

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that in addition to monthly active users

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and other such utilization metrics is are,

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are we also bringing in, uh,

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new unique patients in
the healthcare system?

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And, uh, we're finding
that, you know, as we,

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as we do develop systems that
make it easy for people to

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interact, that we can start
to lay that, you know, lay

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that path for people to, uh, become, um,

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more connected, uh, with us.

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Another thing that we've been
working on, uh, is, you know,

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this foundational data layer,
uh, in order to be able to,

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uh, deliver on our
population health promises.

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And we've been working both with

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Epic as a partner.

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We're an early adopter of
the campaigns, uh, tools

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to be able to do care
gap closure, uh, as well

291
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as investing in our
own, uh, data lake and,

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and cloud that we also are
using to close, uh, care gaps.

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And I think, we'll, we'll
be continuing to, you know,

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see development, uh, in
these, in these spaces.

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But we're, we're looking
at, you know, efficiency.

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We're looking at things move
from, um, telephone calls

297
00:14:35,025 --> 00:14:36,925
to more digital contacts, um,

298
00:14:37,665 --> 00:14:42,405
and, uh, looking at how
many, for example, care gaps

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that we can, uh, address, uh, while, um,

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respecting our patient's time
of not keeping them on hold

301
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and our staff time of, of,
uh, of being able to automate,

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00:14:55,265 --> 00:14:56,965
uh, tasks where we can.

303
00:14:57,635 --> 00:15:00,485
Then lastly, I would, you know, point out

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that our digital therapeutics
program, uh, as it relates

305
00:15:03,485 --> 00:15:05,765
to population health, is
still continuing to make, uh,

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really important differences
are when we see patients

307
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that are engaged in our
digital diabetes program,

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00:15:13,275 --> 00:15:16,365
they have a sustaining,
uh, A1C drop of, uh,

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00:15:16,425 --> 00:15:18,125
of about, uh, 2%.

310
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Um, and they have better
sustainment when they're digitally

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engaged, uh, when, when not.

312
00:15:24,145 --> 00:15:27,805
Um, we have a, uh, a very
lightweight program now

313
00:15:27,805 --> 00:15:30,005
that we're doing for hypertension control

314
00:15:30,005 --> 00:15:33,485
and management, um, over, uh, SMS

315
00:15:33,585 --> 00:15:37,085
and we're seeing patients
that, um, consent

316
00:15:37,085 --> 00:15:40,205
and enroll in that program
with our care coordinators, um,

317
00:15:40,555 --> 00:15:45,245
have an 80% higher, uh,
likelihood of being under, uh,

318
00:15:45,245 --> 00:15:46,365
their gold blood pressure.

319
00:15:46,585 --> 00:15:49,485
So we're starting to see, you
know, several of these, um,

320
00:15:50,085 --> 00:15:54,205
structural investments now
turn into, um, real outcomes.

321
00:15:54,385 --> 00:15:58,925
And I think as we further develop
our, our, uh, care models,

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00:15:59,345 --> 00:16:02,045
um, we can double down and,
and get greater gains here.

323
00:16:03,065 --> 00:16:04,165
- That's amazing to hear.

324
00:16:04,185 --> 00:16:06,005
And, and definitely,
you know, a lot of time,

325
00:16:06,025 --> 00:16:08,205
effort spent into, um, you know,

326
00:16:08,565 --> 00:16:09,765
invested into these types of programs.

327
00:16:09,765 --> 00:16:11,925
And so it was awesome
to know that, you know,

328
00:16:11,925 --> 00:16:13,165
you're starting to see those results.

329
00:16:13,545 --> 00:16:14,685
Dr. Karate, thank you so much

330
00:16:14,685 --> 00:16:16,205
for joining me on the podcast today.

331
00:16:16,205 --> 00:16:18,005
This has been such a
fascinating conversation,

332
00:16:18,025 --> 00:16:19,645
and I look forward to
connecting with you again soon.

333
00:16:20,365 --> 00:16:22,115
- Thank you so much,
Laura. Pleasure to be here.

