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- Hello everyone.

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I'm Brian Zimmerman with
Becker's Healthcare.

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Thank you for joining us
for this podcast Today,

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we're thrilled to be
joined by Danielle Schal,

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president Command Business
Partners, inspire Innovations.

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Danielle, thank you so
much for being here.

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- Yeah, thank you. I'm
also thrilled to be here.

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- Uh, it's great to have you.

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And of course, we're gonna
discuss some best practices and,

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and pragmatic approaches to achieve

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and maintain a CMS five star rating.

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So, with that, let's dive in here

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and just to, to, to
lay the groundwork for,

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for the conversation to come

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to help listeners
appreciate your perspective.

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Can you just introduce
yourself a bit further and,

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and share a bit about your, your role,

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professional background,
uh, the work you're doing

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with Inspire Innovations?

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- Yeah, sure. Thanks. Um, yeah, so, um,

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for several years I was a CIO,
uh, of a home health agency

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and New York based health plan.

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I also worked for a business
process management software

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company and consulting
company for over 10 years

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before I started Command
Business Partners in 2012.

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Um, and I've pretty much
worked on everything from small

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scale process improvement
projects, like transforming

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and automating complaints, appeals

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and grievance processes for a
small 20,000 member plan, um,

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to really large scale global

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process standardization projects.

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I spent a number of years,
um, working on a project

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for MetLife's Central Europe
and Middle East operations.

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Um, today my company, which
is Command Business Partners,

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along with my partner
company, um, I'm a director

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with Inspire Innovations.

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Um, we work with our health plan clients

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to provide a variety of process
improvement, optimization,

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and automation solutions.

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Um, and those solutions help, you know,

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alleviate the staffing challenges
that companies are facing.

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Uh, of course reduce costs,
um, but also improve member

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and provider experience
and overall operations.

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Um, which as you know,
directly impacts star ratings.

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- Yeah. A a absolutely have a direct

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correlation there for sure.

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And, and of course, those star ratings,

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those CMS star ratings
carry, carry a lot of weight

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for both payers and providers.

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Mm-Hmm. <affirmative>,
um, and Danielle, in,

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in your view here, what
are, you know, sort

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of the key factors healthcare
leaders should be considering

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as they strive to achieve
that five star rating?

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Mm-Hmm. <affirmative>, um, what,

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what approach do you recommend here?

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What, what's been your experience?

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- Yeah. Such a key question, really.

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Um, so I think that, you
know, it, to summarize it,

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it's definitely, you have to
have a long-term strategy while

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you take immediate, you know,
near term action, right?

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And so maybe let me
elaborate on that a little.

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So with achieving five stars, right, A lot

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of times the approach is to
analyze the various measures,

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determine where you are and
where you have to be, right?

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And then focus initiatives to
meet each of those measures.

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I think part of the challenge
with just kind of a,

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a near term measure by
measure approach is kind

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of like playing
whack-a-Mole <laugh>, right?

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You know, stars is a moving target.

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CMS will remove measures,
they will replace them

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with different measures.

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The weightings shift,
sometimes it, you're dealing

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with medical outcomes having
heavier weighting than member

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experience, and that
shifts back and forth.

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Um, and things like the cut marks

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or the benchmarks you have to achieve are

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continuously changing.

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So I think that, again,
while you have to have

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that immediate near term focus
of dealing with each measure,

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I think that you also have
to, you know, combine that

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with this long-term strategic
focus on operational

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excellence and a company
wide understanding

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and commitment to stars.

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- Yeah. And Danielle,
quick follow up for you.

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There, you, you, you laid out
pretty, uh, pretty succinct,

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but pretty detailed in terms
of how CMS star ratings,

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how these are sort of
moving targets, right?

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Mm-Hmm. <affirmative>, um,
is, is, is there sort of a way

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to, because I imagine, you
know, we at Becker's are, are,

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um, well aware of sort

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of some Friday afternoon CMS

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updates from time to time <laugh>.

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Um, so how, how they'll roll those out.

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Um, but is there, I guess my,
my question is, is there a way

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to really try to get out in
front of some of the trends?

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And I'm sure there
that's true to an extent.

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Like you can, um, see some
changes coming down the road,

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but then other things, other elements of

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that moving target are harder to predict.

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Yeah, for sure. Um, can, can,

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can you just share a little
bit of insight about how

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that predictive element
of this might work?

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- Yeah, I think, I think it
kind of goes back to, uh,

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I think rather than trying to predict

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how a measure's gonna
change, my philosophy is

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that if you're focused
on operational excellence

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and you're focused on achieving

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that excellence across the
board all the time, right?

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And the whole organization
is focused on, uh,

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medical outcomes and member and

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and provider experience,
it becomes less a question

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of where's the target moving, right?

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You're not as focused on
trying to hit a specific target

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as much as you are just having a broad

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strategy, if that makes sense.

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- Yeah. Yep. No, that,
that, that does make sense.

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And so just thinking about
that excellence then, is

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that sort of that element would you say?

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Because, 'cause my next question is really

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how can leaders at at payer
organizations embed these

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best practices Mm-hmm.

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<affirmative> in their teams for,

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for this quality improvement?

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And I imagine that that commitment

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to e excellence is a part of your answer.

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Absolutely. Are there any more specific,

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are there any more specific
examples you can share there?

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- Yeah, for sure. I think so.

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You know, and probably people
have heard this all the time,

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but I really do think it, it, it matters.

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People process technology, right?

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Those are the three things
you always have to focus on.

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And with stars, I think it
has to start with people.

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Um, I was recently at
a Becker's conference

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and, uh, there was a
woman speaking from UPMC,

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and I couldn't agree with
her more completely in that

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what she was talking about
was organizations have to,

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from top to bottom, you know,

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make sure everyone in the
organization understands

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what stars is, why it's important.

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Um, and you, I think
mentioned earlier, you know,

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it has a huge impact on revenue.

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Um, and so each department,
each person really has

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to understand their role in it.

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Um, and so I think there are
some things, you know, it has

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to kind of become part of the DNA

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of a, of a culture of a company.

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Um, and I think that, you know,

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companies can do things like, you know,

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make sure every executive

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and manager knows what the
measures are, um, have workshops,

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um, to educate people, um,
make sure you have a champion,

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um, that understands not only
medical outcomes, which is,

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you know, quality is a big
part of it, but so is member

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and provider experience

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and, you know, look at
ways to maybe reward

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and incent individuals,
teams, managers, and so on.

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Um, and then the second part
of that, of course, goes back

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to then process and technology, um, right.

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Uh, and making sure that you
re-look at those processes

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that directly impact stars.

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- Yeah. Yeah. And, and so
thinking about those processes

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and technologies, I, I
guess my question then is

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what strategies or resources do you think

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are really effective at, at
improving those processes

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as it re relates to, of course,

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achieving that five star rating?

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Yeah. Um, any specific success
stories to call out here?

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- Yeah, I guess, um, I would
say that, you know, first

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and foremost, I, I love
this saying you have

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to slow down to speed up.

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Uh, you know, I don't
know if you heard that,

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but it's just great.

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And, uh, I think sometimes
we're also busy getting work

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done, you know, that as leaders,
um, a lot of times we fail

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to revisit processes and
redesign and optimize them.

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Um, you know, we kind of get stuck in this

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is the way it's always been done.

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And, you know, so we kind of
stop asking the questions.

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Um, I'm trained in Lean Office Six Sigma,

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and while adopting like a
formal methodology like that,

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I think is great, and it is very

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effective, it's not essential.

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Um, I think that you can

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apply process improvement
methods without kind of

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that more rigid formality.

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Um, and I'll just
mention a particular tool

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that's been really effective for me.

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Um, and it's called a cipo.

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Um, it's actually an acronym

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and it stands for supplier
input, process Output and Custom.

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Um, and it's a specific way
to facilitate taking a team

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through who supplies input to a process.

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Is it members, providers, you
know, internal departments,

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um, what those inputs are,
how they're processed,

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what the outputs and out
expected outcomes are,

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and then who ultimately is the customer.

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And from my experience,
I've done so many of these,

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these sessions, and you can
do 'em in about a half a day,

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and people are al always
blown away by the things

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that they didn't know, right?

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Um, it gives managers
visibility into things

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that they're often unaware
of, gives voice to people

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that may not otherwise, you know, speak up

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and have important things to contribute.

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And it just helps root out
where there are inefficiencies.

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You know, and I'm just,
I'm always astonished at

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how organizations, you know,
can work against themselves

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by the sheer lack of the fact

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that they don't have good
cross-departmental communication

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and process awareness.

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So I know it's kind of a broad statement,

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but I do think like just
process improvement, um,

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is really a key to any operational
excellence, which again,

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is at the bottom line of it all. Right?

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- Yeah. And that process
improvement, as you sort

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of pointed out there,
requires that, that sort

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of intentional communication
that you detailed Mm-Hmm.

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<affirmative> it requires
that cross collaboration.

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'cause as you mentioned,
you know, people always are

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surprised at what they don't know.

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And it's, it is kind of
astounding when you're not doing

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that regular communication, all the stuff

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that can be like floating under the radar

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or the redundancies that can exist, right?

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- Absolutely. It is, it is amazing.

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I've done so many of these sessions

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and I always include
managers and executives

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and they, they'll walk away
just, you know, amazed at

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what they didn't realize.

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Um, and they always come away
with really great initiatives.

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Um, and so they're very
effective, I think.

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- Mm-Hmm. <affirmative> it is some,

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some really good tips there
for, for improving processes.

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And you have talked
about technology as well,

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and I wanna maybe zero
in on that a little bit

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because of course, innovation
is sort of essential here

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for this future of success of
all healthcare organizations,

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payers included, of course.

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Yeah. Um, and how can you
know, these organizations,

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I guess, prioritize new
technology investments

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because there's just so
much out there, you know,

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and how can you really tap into
the technology that's going

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to support business needs

245
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and those quality initiatives

246
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that are gonna yield the
results, uh, folks wanna see?

247
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So what would you recommend here?

248
00:10:26,035 --> 00:10:27,055
- So, yeah, so true.

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And I think one of the
first things I think is

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that I think health plans should do

251
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proof of concepts, right?

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There's so much technology, as you said,

253
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and vendors that are confident
in their technology will

254
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willingly, you know, do a
proof of concept with you.

255
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Um, and it's a great way to
learn more about the technology,

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what its benefits are, and minimize risk.

257
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Another thing, technique
that I've used, you know,

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as when I was a CIO,

259
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we had many competing technology

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projects, as you can imagine.

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And so this may sound really simple,

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but we would take all the projects

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and we would plot them in a bubble chart,

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like on an XY axis.

265
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So we would get rough order of
magnitude of complexity, risk

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of cost, and of business value

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or impact, and we would plot that.

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And it's amazing how that
visualization of all those,

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those projects and initiatives, you know,

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can give you a really quick
look at where's the biggest

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bang for the buck, right?

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I think organizations should
invest in business analysts.

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They help bridge the gap, you know,

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between it, um, and business.

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And with technology playing such a more

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and more critical role.

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00:11:34,955 --> 00:11:36,375
Um, I think that that's key.

278
00:11:36,875 --> 00:11:39,455
Um, and then the last
point I guess I'll make is

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as both a process improvement consultant

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and a technologist, you know,
I think process always needs

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to be revisited whenever
ever you're undertaking a

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00:11:49,495 --> 00:11:51,015
technology project, right?

283
00:11:51,295 --> 00:11:53,605
I think there's nothing
worse than implementing new

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00:11:53,605 --> 00:11:56,565
technology around old
business processes, right?

285
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It's not a great way to
optimize your investment.

286
00:11:59,805 --> 00:12:01,735
- Yeah. They, the two go hand in hand.

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00:12:01,795 --> 00:12:03,735
You can't, you can't do one
without the other. Correct.

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00:12:03,945 --> 00:12:05,175
- You'd be surprised. <laugh>,

289
00:12:06,055 --> 00:12:09,535
- <laugh>, I, I, you know,
uh, a lot of will, can,

290
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can achieve a lot, I'm sure.

291
00:12:11,575 --> 00:12:13,575
Danielle, uh, thank you so much for,

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00:12:13,605 --> 00:12:15,375
it's been such a treat
speaking with you today.

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Is there anything else our,
our listeners should know?

294
00:12:18,005 --> 00:12:19,575
- Yeah, I guess I, I would like

295
00:12:19,575 --> 00:12:21,055
to take this opportunity just

296
00:12:21,055 --> 00:12:23,775
to talk about very briefly
two technologies that we,

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we do offer and, and, um,

298
00:12:25,635 --> 00:12:27,455
and we provide to our, you know, customers

299
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that are really beneficial
in transformations.

300
00:12:30,315 --> 00:12:32,615
Um, one is a technology
called Data Velocity.

301
00:12:33,195 --> 00:12:36,935
Uh, it uses AI machine learning,
natural language processing

302
00:12:37,315 --> 00:12:40,615
to automate the intake of
unstructured documents and data.

303
00:12:41,035 --> 00:12:42,695
Um, you know, with health plans, there's

304
00:12:42,695 --> 00:12:45,775
so much information coming
in, scan documents, emails,

305
00:12:46,105 --> 00:12:47,655
faxes, phone calls, um,

306
00:12:47,955 --> 00:12:52,575
and these types of technologies
can really help, um, improve

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the member or provider's journey, right?

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That's the first point of that journey.

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And if you can, you know,
process that quickly,

310
00:12:59,585 --> 00:13:01,815
categorize it, you know,
get it pre-processed,

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00:13:01,815 --> 00:13:03,495
you can really help
improve customer service

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00:13:03,835 --> 00:13:06,375
and that can improve things
like your CAP scores in terms of

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how members will rate you.

314
00:13:08,795 --> 00:13:11,375
Um, the second technology, I'll try not

315
00:13:11,375 --> 00:13:12,855
to be too long-winded, uh,

316
00:13:13,035 --> 00:13:15,015
is insurance process automation suite.

317
00:13:15,035 --> 00:13:16,135
We call it IPAs.

318
00:13:16,565 --> 00:13:19,015
It's a technology that's
been used in the traditional

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00:13:19,015 --> 00:13:21,055
insurance industry for a really long time.

320
00:13:21,595 --> 00:13:23,255
Um, and we're starting to finally see

321
00:13:23,255 --> 00:13:24,575
some adoption in healthcare.

322
00:13:25,035 --> 00:13:27,695
Um, but it's basically a
layer of technology that

323
00:13:28,425 --> 00:13:29,575
works with the systems.

324
00:13:29,755 --> 00:13:32,935
You have to orchestrate the movement

325
00:13:32,935 --> 00:13:35,215
of information in
accordance with the business

326
00:13:35,815 --> 00:13:37,055
procedures and policies.

327
00:13:37,715 --> 00:13:39,935
Um, and a use case that I'll apply that

328
00:13:39,935 --> 00:13:41,135
to is appeals and grievances.

329
00:13:41,795 --> 00:13:45,585
So in appeals and grievances,
you have all these documents

330
00:13:45,585 --> 00:13:47,945
and things coming in,
and the caseworker has

331
00:13:47,945 --> 00:13:50,185
to get data from a lot
of different systems.

332
00:13:50,725 --> 00:13:54,185
And so the first thing a
technology like this does is it can

333
00:13:54,185 --> 00:13:56,425
aggregate data from many places, right?

334
00:13:56,425 --> 00:13:58,385
So I can aggregate the member data

335
00:13:58,445 --> 00:14:00,545
and the claim information,
benefit information,

336
00:14:00,545 --> 00:14:03,625
and all of that into what we
call a single pane of glass.

337
00:14:04,375 --> 00:14:06,585
From there, you know, these types

338
00:14:06,605 --> 00:14:09,345
of platforms can apply processing rules.

339
00:14:09,845 --> 00:14:11,945
So to ensure things like timeliness,

340
00:14:11,975 --> 00:14:13,345
make sure this gets acknowledged

341
00:14:13,345 --> 00:14:15,705
or resolved on time, uh, routing rules,

342
00:14:15,725 --> 00:14:17,265
what's the next step in this process?

343
00:14:17,725 --> 00:14:19,945
Um, does it need to be
submitted to an IRE?

344
00:14:19,945 --> 00:14:23,105
And by when, uh, and things
like data validation rules

345
00:14:23,685 --> 00:14:25,545
and, you know, how does that all tie back

346
00:14:25,565 --> 00:14:26,665
to something like stars?

347
00:14:27,455 --> 00:14:30,305
Well, you know, ensuring
meeting appeals, timeliness,

348
00:14:30,355 --> 00:14:32,025
which is a measure, um,

349
00:14:32,255 --> 00:14:35,705
utilizing things like historical
data to predict, you know,

350
00:14:35,805 --> 00:14:38,025
if you should or should not submit an IRE

351
00:14:38,205 --> 00:14:40,265
to an independent us, submit a case

352
00:14:40,265 --> 00:14:41,865
to an independent review entity.

353
00:14:42,285 --> 00:14:45,305
Um, and then using all
that great analysis data

354
00:14:45,565 --> 00:14:48,865
to provide operational
insights, um, to root causes

355
00:14:48,865 --> 00:14:51,165
of member dissatisfaction, um, you know,

356
00:14:51,165 --> 00:14:52,685
around things like access to care

357
00:14:52,745 --> 00:14:55,525
and care coordination,
uh, and customer service.

358
00:14:56,065 --> 00:14:58,365
Um, so I know I kind
of put a lot out there,

359
00:14:58,745 --> 00:15:01,165
but again, I think there's
a lot of great technologies

360
00:15:01,165 --> 00:15:03,525
that can help, but it definitely goes back

361
00:15:03,525 --> 00:15:04,645
to those three key points.

362
00:15:04,645 --> 00:15:06,885
People, process, technology,
you know, that's the only way

363
00:15:06,885 --> 00:15:08,605
to drive any kind of transformation

364
00:15:09,025 --> 00:15:10,485
and operational excellence.

365
00:15:10,485 --> 00:15:12,085
And I think that that's
what's key to Stars.

366
00:15:13,145 --> 00:15:14,835
- Yeah. A a and Daniel, thank you so much

367
00:15:14,835 --> 00:15:15,995
for, for laying all that out.

368
00:15:16,115 --> 00:15:18,435
I think we really, um, try to,

369
00:15:18,455 --> 00:15:20,715
to bring solutions
oriented conversations to,

370
00:15:20,775 --> 00:15:22,795
to our audience, and I
think you've really helped

371
00:15:22,795 --> 00:15:23,875
us achieve that goal today.

372
00:15:23,875 --> 00:15:25,715
So thank you so much for,
for coming on the podcast.

373
00:15:26,795 --> 00:15:27,835
- Excellent. Thank you so much for

374
00:15:27,835 --> 00:15:29,115
having me. I really appreciate it.

375
00:15:29,625 --> 00:15:30,875
- Yeah, it's been a real pleasure.

376
00:15:31,015 --> 00:15:33,475
And I also want to thank of
course our sponsor Inspire

377
00:15:33,475 --> 00:15:35,595
Innovations for helping us
put this podcast together.

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00:15:35,975 --> 00:15:37,355
You can tune to more podcasts

379
00:15:37,355 --> 00:15:39,035
and virtual events from
Becker's Healthcare

380
00:15:39,135 --> 00:15:41,275
by visiting Becker's hospital review.com.

